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Job Title: Senior Consultant – Commerce Strategy

Job Location- Hybrid ( NYC, Chicago, Boston, Norwalk, Atlanta)

Work Authorization: This role does not support work visa sponsorship now or in the future, hence candidate's requiring a work visa sponsorship, kindly excuse.

Kantar is the world’s leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organizations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

The Commerce Strategy team is within the North American Consulting division, and focuses on the application of research, analytics and critical thinking to key decisions about Retail, Shoppers and Marketplace activities.

Purpose

You will be working very closely with a team of experienced client partners and seasoned research and analytics experts within the Consulting group’s custom strategies team, to help Clients identify and capture purpose-led growth opportunities. Senior Consultants are expected to combine both “right” and “left” brain skills across engagements along with a high degree of independence, to own Client deliverables and elevate organizational thinking. Senior Consultants play an integral role in supporting all aspects of Client engagements by leading data analysis, manipulating/synthesizing various data sets, translating data into insight, creating Client presentations, and working with partners and clients to prepare for workshops.

While our Clients span a range of different industries, we work most closely with regional and global Retailers, Technology Companies and Consumer Packaged Goods manufacturers, and, as a Senior Consultant, you would benefit from an existing understanding of these sectors, while developing further depth within them. This role provides the opportunity to gain a deep understanding of multiple industries and product categories with small and large data sets.  Furthermore, you will develop a practical, actionable business analysis expertise that only a data-driven consultancy can provide.

Key Outcomes

• Contribution to the delivery of internal and external projects undertaking the fol lowing types of work:
• Listen for key Client issues and/or business questions and effectively articulate how various solutions – analytical tools, data-sets, reports and analyses - can answer them.
• Independently create and execute project plans using the key tools, analytic methodologies and data sources of the group.
• Develop expertise in Commerce analytical tools and become a local center of excellence.
• Visualize data-driven information effectively, creating desktop ready PowerPoint slides with appropriate data charts, headlines, and key takeaways.
• Effectively present insights from completed projects, telling stories from data, highlighting implications and articulating legitimate reasons behind conclusions drawn.
• Elevate existing deliverables and methodologies employed in our organization through creative freedom and inspiration.
• Exhibit a positive and collaborative approach when interacting with Consultants, Clients and other stakeholders.
• Work with Consultants to identify opportunities and confidently showcase analytical solutions and tools in front of Clients.

Key Capabilities

We are looking for well-rounded individuals who demonstrate the following skills and qualities:

• Attention to detail – work is accurate, neat and generally error free.

• Organization and time management – effectively juggles multiple projects, deliverables, and deadlines simultaneously.

• Adaptability – responds effectively to changing demands or priorities, remains calm under pressure, and maintains effectiveness when working outside of defined processes or protocols.

• Analytical thinking and creativity – think critically about questions, problems, and situations and offers both inventive and pragmatic ideas for solutions.

• Willingness and eagerness to learn – asks questions, proactively seeks new information and learning, and accepts and applies constructive feedback.

• Interpersonal communication – listens and communicates effectively with others throughout the organization and with Clients, instilling trust and confidence in others.

• Collaboration and teamwork – is helpful, accommodating, and cooperative with others throughout the organization and with client.

•    Entrepreneurial & Innovative mindset – is able to suggest solutions where no existing product exists and is confident to challenge current ways of working with a view to opening new Client opportunities and revenue streams in the analytical space.

Skills & experience needed

• A Bachelor’s Degree or greater. Analytically rigorous fields such as business, economics, finance, mathematics, computer science, or engineering would be an added advantage.

• 3+ years of prior experience working in the fields of Consulting, Analytics, Shopper/Consumer Research, CPG/Retail, Sales, and/or Marketing

•   Have demonstrated the use of data to solve problems and bring business ideas to life.

• Strong communication that can convey complex ideas to business stakeholders in clear ways to drive action

• Have demonstrated the ability to work in a fast-paced, collaborative environment

•   The ability to engage independently and confidently with senior stakeholders in all Client engagements over time.

•   2+ years of strong quantitative and analytical skills and experience working with analytical software and/or data querying tools such as SQL, R, SPSS, etc would be a highly added advantage.

• Highly proficient in Microsoft Office (e.g. Excel, PowerPoint) and/or Google Suite (Slides, Sheets)

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including

•    Medical plans with comprehensive, affordable coverage for a range of health services
•   Health Savings Account/FSA
•   Dental, Vision and benefits to cover unique healthcare needs
•   Wellness Program
•    401k with matching
•   Tuition Reimbursement, Commuter benefits
•    Unlimited PTO

What part of Kantar might I be joining?  

  You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere. 

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can

understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager

The salary range for this role in Chicago is $85900 – $143,100 . Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.  

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.  

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.  

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.  

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

• Develop and implement a comprehensive e-commerce strategy.
• Manage all aspects of the online sales process, from website management to order fulfillment.
• Drive online traffic and conversions through digital marketing initiatives (SEO, SEM, social media, email marketing).
• Analyze e-commerce performance metrics and identify optimization opportunities.
• Oversee product merchandising and content strategy for the online store.
• Collaborate with cross-functional teams to ensure a seamless customer experience.
• Manage the e-commerce budget and forecast sales performance.
• Stay abreast of e-commerce trends and emerging technologies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in e-commerce strategy and management.
• Proven success in driving online sales growth and optimizing conversion rates.
• Expertise in digital marketing channels and analytics tools.
• Strong understanding of e-commerce platforms and technologies.
• Excellent strategic thinking and analytical skills.
• Exceptional communication and collaboration abilities.

• Develop and implement the overall e-commerce strategy to drive online sales and revenue.
• Analyze website performance, customer behavior, and market trends to identify opportunities.
• Optimize the e-commerce website for conversion rates, user experience, and SEO.
• Manage and execute digital marketing campaigns across various channels (SEM, social media, email).
• Develop and implement personalization and customer retention strategies.
• Collaborate with cross-functional teams to ensure a seamless customer journey.
• Manage e-commerce P&L, budget, and key performance indicators (KPIs).
• Oversee product merchandising and catalog management online.
• Stay informed about e-commerce best practices and emerging technologies.
• Drive continuous improvement in all aspects of the e-commerce operations.

• Bachelor's degree in Marketing, Business, Economics, or a related field; MBA preferred.
• 5+ years of experience in e-commerce strategy, management, or digital marketing.
• Proven track record of driving online sales growth and improving e-commerce metrics.
• Expertise in e-commerce platforms (e.g., Shopify, Magento, BigCommerce), analytics tools, and digital marketing strategies.
• Strong understanding of SEO, SEM, email marketing, and social media.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in A/B testing and conversion rate optimization.
• Strong communication and collaboration skills.
• Ability to manage projects and teams in a fully remote environment.

• Develop and implement a comprehensive digital marketing and e-commerce strategy.
• Oversee all aspects of online advertising, including SEM, social media ads, and display advertising.
• Drive organic growth through SEO and content marketing initiatives.
• Manage and optimize the e-commerce platform for user experience and conversion rates.
• Develop and execute effective email marketing and customer retention programs.
• Analyze marketing campaign performance and provide regular reports on KPIs and ROI.
• Lead and mentor a team of digital marketing professionals.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest trends and best practices in digital marketing and e-commerce.
• Collaborate with cross-functional teams to ensure brand consistency and customer satisfaction.

• Develop and execute a comprehensive digital marketing and e-commerce strategy to achieve ambitious sales and growth targets.
• Oversee all aspects of the e-commerce platform, including website optimization, user experience, conversion rate optimization (CRO), and checkout process.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
• Develop and implement effective SEO strategies to improve organic search visibility and drive traffic.
• Lead social media marketing efforts, including content creation, community management, and paid social campaigns.
• Craft and execute email marketing campaigns to nurture leads, retain customers, and drive repeat purchases.
• Analyze website traffic, customer behavior, and campaign performance using analytics tools (e.g., Google Analytics) to identify trends and opportunities.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Collaborate with cross-functional teams (e.g., product, creative, sales) to ensure cohesive brand messaging and customer experience.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Lead and mentor a team of digital marketing professionals.
• Conduct A/B testing and other experiments to continuously improve campaign performance and website conversion rates.
• Develop and maintain comprehensive performance reports for senior management.
• Identify and evaluate new digital marketing channels and partnership opportunities.
• Drive customer lifetime value through strategic retention and loyalty programs.

• Bachelor's degree in Marketing, Business, or a related field; MBA or Master's degree preferred.
• Minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
• Proven track record of success in driving online sales growth and customer acquisition.
• Deep expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento) and related technologies.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership, team management, and communication abilities.
• Experience with A/B testing and conversion rate optimization techniques.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Creative mindset with a strong focus on data-driven decision-making.