Digital Marketing Specialist (E-commerce)

21202 Baltimore, Maryland $75000 Annually WhatJobs

Posted 5 days ago

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full-time
Our client is searching for a creative and data-driven Digital Marketing Specialist to enhance their online presence and drive e-commerce sales. This role, based in Baltimore, Maryland, US , will be responsible for developing and implementing comprehensive digital marketing strategies across various platforms. You will manage and optimize paid advertising campaigns (Google Ads, social media ads), develop engaging social media content, and oversee email marketing initiatives. A key focus will be on SEO/SEM strategies to improve website visibility and drive organic traffic. The ideal candidate will possess a strong understanding of e-commerce best practices, customer segmentation, and conversion rate optimization. You will be responsible for analyzing campaign performance, generating regular reports on key metrics (ROI, CPA, CTR), and making data-informed recommendations for continuous improvement. This role also involves collaborating with cross-functional teams, including design, content creation, and sales, to ensure brand consistency and achieve marketing objectives. A Bachelor's degree in Marketing, Communications, Business, or a related field is required. At least 3 years of experience in digital marketing, with a proven track record in e-commerce and social media management, is essential. Proficiency in marketing analytics tools (Google Analytics), CRM software, and social media management platforms is mandatory. Excellent written and verbal communication skills, strong analytical abilities, and a passion for staying updated on digital marketing trends are critical. This hybrid position offers a balance between in-office collaboration and the flexibility of remote work, fostering a productive and innovative environment.
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Digital Marketing Specialist - E-commerce

21201 Baltimore, Maryland $70000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client is looking for a creative and results-driven Digital Marketing Specialist to focus on their e-commerce and social media initiatives. This exciting opportunity is based in our client's vibrant office in Baltimore, Maryland, US . You will be instrumental in developing and executing digital marketing campaigns to drive online sales, increase brand awareness, and foster customer engagement across multiple digital channels. Your responsibilities will include managing social media platforms, creating compelling content, implementing SEO/SEM strategies, running paid advertising campaigns (PPC), and analyzing campaign performance to optimize results.

The ideal candidate will have a strong understanding of the e-commerce landscape and social media trends, with a proven ability to create engaging content that resonates with target audiences. You should be proficient in various digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and social media management tools. A bachelor's degree in Marketing, Communications, or a related field is preferred. Excellent written and verbal communication skills are essential, along with a keen eye for detail and a passion for all things digital. You should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and collaborating effectively with internal teams and external agencies. This role requires a hands-on approach, with a strong emphasis on data-driven decision-making and continuous optimization of marketing efforts to achieve maximum ROI. We are seeking a proactive individual who is eager to contribute to the growth of our client's online presence and brand.

This position offers a fantastic opportunity to make a significant impact within a growing company, working on innovative campaigns and expanding your expertise in the digital marketing domain. You will have the chance to work with a dedicated team and contribute to the success of exciting e-commerce ventures.
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Senior Digital Marketing Strategist - E-commerce

21201 Baltimore, Maryland $95000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is looking for a Senior Digital Marketing Strategist with a deep expertise in e-commerce to drive online growth and customer acquisition. In this fully remote role, you will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will be responsible for analyzing market trends, identifying target audiences, and optimizing marketing efforts to maximize ROI. The ideal candidate will possess a proven track record of successfully managing and growing e-commerce brands, with a strong understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing methodologies. Exceptional skills in data analysis, campaign performance tracking, and strategic planning are crucial. You will collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging and a seamless customer journey. This position demands creativity, a data-driven approach, and the ability to stay ahead of the ever-evolving digital landscape. Responsibilities include developing and managing digital marketing budgets, creating compelling marketing content, optimizing website conversion rates, and reporting on campaign performance to stakeholders. This is a remote position, allowing you to work from anywhere within the United States, with a primary focus on the Baltimore, Maryland, US market.
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Senior Digital Marketing Specialist (E-commerce)

21201 Baltimore, Maryland $95000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client, a rapidly expanding e-commerce business, is seeking a results-oriented Senior Digital Marketing Specialist to drive online growth and enhance customer engagement from **Baltimore, Maryland, US**. This role will be instrumental in developing and executing comprehensive digital marketing strategies across various channels, with a strong focus on e-commerce performance. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, email marketing, and analytics, coupled with a proven ability to optimize campaigns for maximum ROI.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies to increase website traffic, conversions, and customer acquisition for e-commerce platforms.
  • Manage and optimize paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms to achieve target CPA and ROAS.
  • Oversee search engine optimization (SEO) efforts, including keyword research, on-page optimization, technical SEO, and link-building strategies.
  • Develop and execute engaging social media marketing campaigns to build brand awareness, drive engagement, and generate leads/sales.
  • Manage email marketing campaigns, including segmentation, content creation, automation, and performance analysis.
  • Monitor, analyze, and report on key digital marketing metrics using tools such as Google Analytics, SEMrush, and social media analytics platforms.
  • Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user experience and maximize conversion rates.
  • Stay up-to-date with the latest digital marketing trends, algorithm changes, and emerging technologies.
  • Collaborate with content creators, designers, and web developers to ensure cohesive and effective marketing materials.
  • Manage digital advertising budgets effectively, ensuring optimal allocation of resources.
  • Provide insights and recommendations for improving website performance and customer journey.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce.
  • Proven expertise in managing PPC campaigns, SEO strategies, social media marketing, and email marketing.
  • Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Strong understanding of e-commerce best practices and conversion optimization techniques.
  • Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience with visual design principles and copywriting for digital channels is beneficial.
This is an exciting opportunity to shape the digital presence of a growing e-commerce brand and drive significant business impact. If you are a data-driven digital marketer with a passion for e-commerce, we encourage you to apply.
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Senior Digital Marketing Strategist - E-commerce

21201 Baltimore, Maryland $105000 Annually WhatJobs

Posted 20 days ago

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full-time
Join a dynamic and innovative e-commerce company as a Senior Digital Marketing Strategist. This is a fully remote position, offering the opportunity to shape and execute impactful digital marketing campaigns from anywhere in the US, serving clients with a focus on the Baltimore, Maryland, US market and beyond. You will be responsible for developing and implementing comprehensive digital marketing strategies to drive online sales, enhance brand awareness, and improve customer engagement. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and analytics. Responsibilities include conducting market research, defining target audiences, setting campaign objectives, and managing budgets to achieve maximum ROI. You will oversee the creation of compelling marketing content, manage advertising campaigns across various platforms (Google Ads, Meta Ads, etc.), and optimize website user experience for conversions. Proficiency in analytics tools like Google Analytics, Adobe Analytics, and marketing automation platforms is essential. A Bachelor's degree in Marketing, Business, Communications, or a related field, along with a minimum of 6 years of experience in digital marketing, with a significant focus on e-commerce, is required. Proven success in developing and executing data-driven marketing strategies that deliver measurable results is critical. Excellent analytical, creative, and communication skills are a must. This remote role offers the flexibility to work independently and contribute to a thriving online business. We are looking for a strategic thinker with a passion for digital innovation.
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Digital Marketing Manager - E-commerce & Social Media

21201 Baltimore, Maryland $85000 Annually WhatJobs

Posted 11 days ago

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full-time
Our client is seeking a creative and data-driven Digital Marketing Manager to lead their e-commerce and social media strategies for **Baltimore, Maryland, US**, and beyond. This role is critical for driving online sales, brand awareness, and customer engagement across various digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing social media presence, optimizing e-commerce platforms, and analyzing performance metrics to ensure ROI. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, email marketing, and social media advertising, with a proven track record of success in e-commerce environments. You will lead initiatives to increase website traffic, conversion rates, and customer loyalty through engaging content and targeted campaigns. Key responsibilities include managing social media content calendars, running paid social and search campaigns, optimizing product listings and website user experience for e-commerce, and analyzing campaign performance using tools like Google Analytics. You will also collaborate with design and content teams to create compelling marketing materials. This position requires a strategic thinker with excellent analytical skills, a passion for digital trends, and the ability to manage multiple projects in a fast-paced environment. This is an exciting opportunity to shape the online presence and drive sales growth for a growing brand.
Responsibilities:
  • Develop and execute comprehensive digital marketing strategies for e-commerce and social media.
  • Manage and grow the company's social media presence across various platforms (e.g., Instagram, Facebook, TikTok, LinkedIn).
  • Create engaging content (text, image, video) for social media and digital campaigns.
  • Plan and execute paid advertising campaigns (Google Ads, Social Media Ads).
  • Optimize e-commerce website for conversions, user experience, and SEO.
  • Manage email marketing campaigns, including list segmentation and automation.
  • Analyze digital marketing campaign performance using Google Analytics and other tools.
  • Monitor key performance indicators (KPIs) and provide regular reports on progress.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (design, product, sales) to align marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce and social media.
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Proficiency with SEO/SEM, content marketing, email marketing, and social media advertising platforms.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and web analytics tools (e.g., Google Analytics).
  • Strong understanding of social media strategy and community management.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong written and verbal communication skills.
  • Creative mindset with a keen eye for detail.
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Senior Digital Marketing Strategist - E-commerce Growth

21201 Baltimore, Maryland $100000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client, a leading e-commerce innovator, is seeking a visionary Senior Digital Marketing Strategist to drive online growth and customer acquisition. This fully remote role is an exceptional opportunity to shape and execute comprehensive digital marketing strategies that will significantly impact the company's bottom line. You will be responsible for developing and managing multi-channel marketing campaigns, optimizing online presence, and leveraging data analytics to achieve key business objectives. The ideal candidate possesses a deep understanding of the e-commerce landscape, proven expertise in various digital marketing channels, and a data-driven approach to campaign optimization.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies to drive customer acquisition, engagement, and retention for e-commerce platforms.
  • Manage and optimize performance across key digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
  • Conduct in-depth market research and competitive analysis to identify new growth opportunities and emerging trends.
  • Create compelling marketing content and campaigns tailored to target audience segments.
  • Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on campaign performance, providing actionable insights and recommendations.
  • Manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
  • Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging and customer experience.
  • Stay abreast of the latest digital marketing technologies, platforms, and best practices.
  • Lead and mentor junior marketing team members, fostering a culture of innovation and continuous learning in a remote environment.
  • Experiment with new marketing channels and tactics to drive innovative growth strategies.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or relevant certifications are a plus.
  • 7+ years of experience in digital marketing, with a strong focus on e-commerce and online growth strategies.
  • Proven track record of developing and executing successful multi-channel digital marketing campaigns.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing automation, and content marketing.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Proficiency in marketing automation platforms, CRM systems, and web analytics tools.
  • Excellent written and verbal communication skills, with a strong ability to present strategic plans and results.
  • Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, fully remote setting.
  • Creative thinking and a passion for digital innovation.
  • Experience with A/B testing and conversion rate optimization (CRO).
This is an exciting opportunity to drive significant growth for a prominent e-commerce business and advance your career in a dynamic and flexible remote environment.
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Remote E-commerce and Digital Marketing Strategist

21201 Baltimore, Maryland $105000 Annually WhatJobs

Posted 20 days ago

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full-time
Our client is looking for a highly creative and data-driven E-commerce and Digital Marketing Strategist to join their fully remote team. This role is essential for driving online sales, enhancing brand presence, and managing our digital marketing initiatives across various platforms. The ideal candidate will have a proven track record in developing and executing successful e-commerce and digital marketing campaigns.

Your responsibilities will include developing and implementing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. You will manage the e-commerce platform, focusing on user experience, conversion rate optimization (CRO), and driving sales. This involves analyzing website traffic, customer behavior, and campaign performance to identify opportunities for improvement and growth. You will also oversee social media content creation and community engagement to build brand loyalty and drive traffic. Staying up-to-date with the latest digital marketing trends, tools, and best practices is critical.

The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field, with at least 6 years of experience in e-commerce and digital marketing. Demonstrated success in managing online advertising budgets and achieving ROI targets is required. Strong analytical skills, proficiency in Google Analytics, marketing automation platforms, and social media management tools are essential. Excellent written and verbal communication skills, creativity, and a passion for digital trends are necessary. Experience with A/B testing and CRO strategies is a significant plus. This remote position offers a competitive salary and the chance to lead innovative digital strategies for a growing company.
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E-commerce Marketing Manager - Digital Strategy

21201 Baltimore, Maryland $110000 Annually WhatJobs

Posted 4 days ago

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full-time
Our client is looking for a dynamic and results-oriented E-commerce Marketing Manager to spearhead their online sales and digital presence. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies to drive traffic, optimize conversion rates, and enhance the overall customer journey on our e-commerce platforms. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content strategy, ensuring a cohesive and impactful brand message across all channels.

Key Responsibilities:
  • Develop and implement data-driven e-commerce marketing strategies to achieve sales targets and growth objectives.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Oversee search engine optimization (SEO) initiatives to improve organic search rankings and visibility.
  • Develop and execute social media marketing strategies to engage target audiences and drive traffic.
  • Plan and manage email marketing campaigns, including segmentation, content creation, and performance analysis.
  • Analyze website traffic, user behavior, and sales data to identify trends and opportunities for improvement.
  • Collaborate with the web development team to enhance user experience and conversion rates on the e-commerce site.
  • Manage the content calendar and oversee the creation of compelling product descriptions, blog posts, and other marketing collateral.
  • Stay up-to-date with the latest e-commerce trends, digital marketing technologies, and competitor activities.
  • Manage the marketing budget effectively and report on key performance indicators (KPIs).
  • Lead and mentor a team of marketing specialists.

The ideal candidate will possess a proven track record of success in e-commerce marketing, with deep expertise in digital advertising, SEO, SEM, and social media platforms. Strong analytical skills and the ability to translate data into actionable insights are essential. Excellent leadership and project management skills are required. This is an on-site position located in **Baltimore, Maryland, US**. If you are a strategic thinker with a passion for e-commerce and a desire to drive significant growth for a reputable company, we encourage you to apply. A bachelor's degree in marketing, business, or a related field is required. Experience with e-commerce platforms and analytics tools is a must.
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Architect, Commerce Platform

21401 Annapolis, Maryland Oracle

Posted 2 days ago

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**Job Description**
KEY RESPONSIBILITIES
We're looking for an Architect/Leader with expertise and passion in solving difficult problems in distributed systems and highly available services. This architect will be primarily responsible for our custom OCI Commerce Platform systems that drive our commercial services including subscription management and lifecycle, rating / pricing, cost computing, billing / invoicing, and integration upstream and downstream with sales and financial systems like Fusion Applications. We are in the process of re-designing and rebuilding this entire pipeline to match our growth and future business models, we need an Architect now to drive the team in developing and executing a multi-year vision towards a new stack. With your superb technical, research and analytical capabilities and demonstrated ability to get the right things done quickly and effectively to delight our customers, you'll partner with the existing leaders in the organization to drive innovation. Making these deep architectural changes calls for an outstanding builder, mentor, and technical leader with an established industry track record of success in leading large cloud scale projects.
Specific responsibilities include:
- Drive architecture in the team for approximately 60-80 SDEs
- Lead the strategic redesign, implementation, and migration for multiple high throughput financial and commercial systems that encompass every cloud subscription in Oracle
- Foster devops mindset and culture of testing in the team
- Ensure the legacy systems we are replacing continue to have a high operational bar
**Responsibilities**
Preferred Skills and Experience
- Exceptional communication skills, technically fearless and a strong product sense with the ability to seek and absorb business context, lead, and develop engineering culture, and exhibit good judgement exercised through developed critical thinking.
- Knowledge or experience in cloud ordering/metering/billing systems, cost computation systems, or other high throughput financial systems.
- Knowledge or experience in compliance and financial controls such as SOX.
- 15+ years' experience delivering and operating large scale, highly available distributed systems.
- Strong knowledge of C, C++ or Java, and experience with scripting languages such as Python, Perl, etc.
- Strong knowledge of data structures, algorithms, operating systems, and distributed systems fundamentals.
- Strong understanding of databases, NoSQL systems, storage, and distributed persistence technologies.
Leadership Competencies
- Performance, drive, and execution-Holds self and others accountable for delivering shareholder value. Creates and instills a performance driven, results-orientation culture based on data and facts. Takes full accountability for the achievement of organizational results. Delivers audience-appropriate messages about financial performance and future expectations.
- Collaboration-Fosters collaboration between business leaders. Facilitates consensus among diverse stakeholders with opposing viewpoints on critical issues. Drives a diverse and inclusive culture throughout the organization. Instills a sense of common purpose, joint mission, and mutual responsibility to create and support business outcomes. Aligns strategic priorities of own area with the direction and priorities of the broader organization.
- Communicating for impact-Ensures clarity around organization's strategic intent and business objectives. Champions strategic initiatives in ways that generate organization-wide understanding and support. Builds confidence and inspires support through a convincing presentation style.
- Inspirational leadership-Establishes and models authentic leadership across internal and external boundaries. Builds internal and external reputation as a strategic business leader. Inspires and empowers others toward achievement of goals and strategies. Employs and develops the right talent at every level.
- Competitive edge-Predicts changes in customer expectations; takes advantage of opportunities to shape and re-shape market propositions. Builds long-term business value. Creates a culture of innovation and encourages entrepreneurship. Strategically develops a range of options/paths to achieve business objectives within a changing environment.
- Change agility-Initiates strategic change initiatives in anticipation of a changing external environment. Champions organizational change initiatives in a way that helps people understand, appreciate, and support them. Guides the organization to remain flexible in a changing, competitive environment. Fosters creativity, measured risk-taking actions, and entrepreneurial thinking in others
- Mastering complexity-Makes decisions about the long-term strategy to sustainably grow the business. Creates an environment that shapes and supports cross-functional analysis of problems and decision-making. Actively supports the resolution of ambiguous, complex problems that cross organizational boundaries. Creates an environment of personal accountability and ownership for problem-solving.
Education
A Bachelors' degree is preferred. An advanced degree is a plus.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $161,700 to $338,500 per annum. May be eligible for bonus, equity, and compensation deferral.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC6
**About Us**
As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.
We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing or by calling in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
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