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Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of social media marketing, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.

Responsibilities

Develop and execute social media marketing strategies to increase engagement, drive traffic, and promote Orangetheory Fitness' brand.

Create engaging content for various social platforms including Instagram, Facebook, TikTok, and YouTube

Monitor and analyze, on performance metrics for social media campaigns.

Collaborate with the local businesses and community events to highlight special events, promotions, and community initiatives.

Work with the manger and team of OTF to design social media ad campaigns and boost posts to increase visibility and conversion.

Respond to customer inquiries through social media platforms and engage with the community in a timely and positive manner.

Stay up-to-date with the latest trends in social media marketing, fitness, and wellness industries.

Manage social media content calendar, ensuring consistent posting and messaging.

Build and maintain partnerships with influencers, ambassadors, and brand advocates to expand reach and brand awareness.

Skills

Proficient in social media management tools and platforms.

Bachelor's degree in Marketing, Communications, or related field (preferred)

Strong knowledge of advertising techniques on social media platforms.

Familiarity with public relations practices related to online engagement.

Ability to edit videos for promotional use on various platforms.

Excellent proofreading skills with a keen eye for detail.

Ability to work independently and as part of a team in a fast-paced environment.

Strong communication skills with the ability to engage diverse audiences effectively.

Please submit your resume, and a cover letter detailing why you’re passionate about fitness and social media marketing. We can’t wait to see how you’ll help us share the energy of Orangetheory Fitness with our community !

Flexible work from home options available.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please

Job Description

Company Summary:

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we're pushing the limits of what battery technology can do to improve the quality of work and life.

Position Summary:
This role is for a digital marketing powerhouse who thrives on building campaigns that perform, optimizing every channel, and using marketing technology to fuel growth.
You'll be responsible for developing and executing digital strategies across paid media, affiliate, CRM (email, SMS, push), and social eCommerce, while constantly identifying new ways to drive incremental revenue through innovation and channel optimization. You will also play a pivotal role in evaluating and leveraging MarTech platforms and tools, and in the long run, lead our transition toward fully in-house media and affiliate operations. This is a high-impact role for someone who can balance creativity, channel mastery, and performance measurement — while also playing a critical role in the transition to a fully in-house digital operation.

Essential Duties and Responsibilities:

Digital Marketing Strategy & Revenue Growth
• Build and lead cross-channel digital marketing strategies that align with business goals — including acquisition, engagement, retention, and revenue growth.
• Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels.
• Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives.
• Forecast performance and build business cases for digital programs to support leadership decision-making.
Paid Media & Affiliates
• Plan, manage, and optimize performance campaigns across Google Search, Shopping, Display, Meta, TikTok, Pinterest, Microsoft, Linkedin and emerging platforms.
• Own affiliate program strategy and work with external
• Build and refine audience targeting and segmentation strategies, leveraging both 1P and 3P data.
• Continuously test creative, messaging, bidding strategies, and landing pages to maximize ROAS and CAC efficiency.
• Own media budgets and ensure proper pacing, bid management, and funnel-based attribution.
• Manage, own and handle Google paid, Meta paid business suites
Social Commerce & UGC
• Oversee and optimize storefronts on Instagram, Facebook, and TikTok Shops.
• Build a UGC program that sources, curates, and activates real customer content across email, paid, and organic channels.
• Collaborate with influencers and creators to support product launches and seasonal campaigns.
Lifecycle & CRM (Email, SMS, Push)
• Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention.
• Use behavioral and transactional data to power segmentation and personalized journeys.
• Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar.
Analytics & Martech
• Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly.
• Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes.
• Own day-to-day use of MarTech tools (Klaviyo, Attentive, etc.) and recommend enhancements to support scaling.
Leadership & Soft Skills:
• Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the UX/UI function across a multi-channel digital ecosystem.
• Strategic Thinker: Ability to balance big-picture vision with hands-on execution, adapting quickly in a fast-paced environment.
• Excellent Communicator: Strong presentation and storytelling skills to effectively convey design rationale to diverse audiences.
• Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences.
Required Qualifications
• Bachelor's degree in Marketing, Business, or related field for eCommerce brands.
• 5–7+ years of digital marketing experience, including direct ownership of paid and lifecycle channels.
• Experience with GA4, campaign performance tracking, and optimization.
• Familiarity with email/SMS platforms (Salesforce, Attentive and Rakuten) and affiliate tools.
• Prior, hands-on experience using Salesforce Marketing Cloud (SFMC) — must be comfortable using the platform, but expert-level skills not required
Preferred Qualifications
• Background in UGC or influencer-driven campaigns
• Demonstrated success working with user-generated content (UGC) and/or managing influencer/creator campaigns.
• Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership.

Compensation and Benefits:
• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time

Compensation and Benefits:

• Health, dental, and vision coverage
• Assistance with fertility treatment and adoption
• 401k company match plan
• Paid sick, personal, and vacation time

Greenworks will not offer sponsorship for employment-based visa status (including, but not limited to, H-1B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require sponsorship to continue to work legally in the United States.

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Social Media Marketing Specialist

As a Social Media Marketing Specialist at ACE, you will be responsible for creating and executing a dynamic social media calendar to enhance customer acquisition and loyalty. Collaborate cross-functionally to develop campaigns, ensuring a strong and consistent social media presence on platforms such as Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. Monitor and respond to customer inquiries and analyze data to optimize performance. Your role also involves content curation, reputation management, and staying updated on industry trends.

What You Will Do:

• Develop and execute engaging posts across social media platforms, supporting member benefits, advocacy initiatives, and retention efforts. Schedule posts through Sprinklr.
• Serve as a liaison for member services in online communities. Respond to questions, resolve issues, and escalate matters as needed. Notify the Public Affairs team of potential viral issues.
• Research and analyze social media data, providing insights and recommendations for improving business results. Monitor competitor activity and present analyses to the management team.
• Populate and manage a content calendar, aligning messaging across regions and business units. Pre-plan content, obtain approvals, and meet deadlines.
• Stay informed about social media algorithms, industry trends, and best practices. Apply learnings and make recommendations to enhance social media strategy.
• Collaborate with various departments to develop marketing and communication campaigns tailored to target audiences.
• Produce campaign decks, result reports, and recaps for executive communication in collaboration with the manager.
• Monitor adherence to social media policies, recommend guideline changes, and ensure compliance with regulations governing social media participation.
• Cultivate and enhance online communities for members, prospects, and employees.
• Directly implement MRM strategy by positioning the Auto Club as a reliable source for information on automotive, travel, and driver safety.
• Make strategic decisions supporting business objectives, utilizing advanced problem-solving skills. Evaluate data to develop and implement effective social media communication plans.

• Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field, or an equivalent combination of education and work experience.
• Solid years of experience in digital marketing or social media marketing.
• Advanced writing and editing skills, with a focus on crafting social media content optimized for online consumption.
• Proficient in analytics and research.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook).
• Skilled in managing profiles on platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. and other emerging social media platforms.
• Strong organizational skills with keen attention to detail.
• Ability to manage multiple projects simultaneously.
• Capacity to thrive in a fast-paced environment and meet demanding deadlines.
• Familiarity with blog monitoring/listening tools.
• Familiarity with project management tools.

• Manage and grow the company's social media presence (Facebook, LinkedIn, Instagram, YouTube, blog).
• Create and schedule engaging content, including posts, blogs, videos, and email campaigns.
• Run paid advertising campaigns (Meta).
• Monitor trends, engage with followers, and build online communities.
• Maintain a content calendar to keep campaigns organized and consistent.
• Build and maintain relationships with vendors, suppliers, and industry partners, primarily via LinkedIn.

• Experience in social media marketing and content creation.
• Knowledge of the medspa or beauty industry a strong plus.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively.
• Proficiency with platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Creative mindset with strong problem-solving abilities.
• Highly organized with strong attention to detail.
• Skilled at creating engaging and professional content.

Details

Open Date 08/20/2025

Requisition Number PRN16295N

Job Title PS UU Student - Admin/Clerical

Working Title Social Media Marketing Intern

Job Grade SJ

FLSA Code Nonexempt

Patient Sensitive Job Code? Yes

Type Non Benefited Staff / Student

Temporary? Yes

Standard Hours per Week 19

Full Time or Part Time? Part Time

Shift Day

Work Schedule Summary

Up to 19 hours – Monday through Friday

Is this a work study job? No

VP Area President

Department 00639 - VP for Research

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $15.50 hrly

Close Date 11/20/2025

Priority Review Date (Note - Posting may close at any time)

Job Summary

Social Media Marketing Intern:

The Office of Vice President for Research is seeking a creative and trend-savvy Social Media Marketing Intern to manage our social media presence across multiple platforms. This role is ideal for a student passionate about digital storytelling who can transform complex research and innovation topics into engaging social content.

You’ll develop and execute social media strategies, create compelling content, and build online communities around university technologies, research breakthroughs, and startup success stories. If you understand the power of social media to amplify important work and are excited to stay ahead of digital trends, this position offers valuable hands-on experience in professional social media management.

Responsibilities

Responsibilities:

• Manage social media accounts for units of the OVPR across all major platforms (LinkedIn, X, Instagram, Facebook, and emerging channels)

• Create and schedule engaging content including copy, graphics, and short-form videos

• Monitor social media trends, analytics, and best practices to optimize engagement

• Collaborate with writing and graphic design interns on multi-format content campaigns

• Engage with followers, respond to messages, and build online community

• Track performance metrics and provide regular reports with actionable insights ·

• Capture photo and video content at events and campus locations as needed

Minimum Qualifications

This position is patient-sensitive and must fulfill all associated requirements. We protect our patients, coworkers and community by requiring all patient-sensitive employees to be immunized according to CDC standards and hospital policy. Limited exemptions may be made for documented medical contraindications or religious beliefs that object to vaccinations.

Preferences

Preferred Qualifications:

• Pursuing a degree in marketing, communications, digital media, journalism, or related

• Experience managing social media accounts (personal, organizational, or professional)

• Strong copywriting skills with ability to adapt voice for different platforms

• Basic skills in graphic design (Canva, Adobe Creative Suite) and video editing (CapCut, Adobe Premiere)

• Understanding of social media analytics and platform-specific best practices

• Knowledge of current trends and emerging social media platforms

• Organized, creative, and detail-oriented with excellent time management skills

• Comfortable working independently and as part of a collaborative team

• Genuine passion for social media and digital culture

• Interest in research, innovation, or science communication is a plus

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at ( for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at ( or ( or University Human Resource Management at ( if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at:

Online reports may be submitted at oeo.utah.edu

This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

PLEASE NOTE THIS IS AN IN-PERSON JOB. CANDIDATES MUST BE IN CHARLESTON, SC OR WILLING TO RELOCATE.

We are looking for a highly motivated and energetic Social Media Specialist who will be responsible for developing and implementing impactful social media strategies that enhance brand awareness, drive customer engagement, and boost sales. This role involves crafting compelling and innovative social media content, managing social media campaigns, and analyzing performance metrics to optimize our social media presence.

Responsibilities:

• Develop and execute results-oriented social media strategies in line with the overall marketing goals of the Huk and Nomad. 
• Create engaging and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, Pinterest, TikTok, Threads and YouTube. 
• Monitor and manage all social media channels, ensuring consistent branding and messaging across platforms. 
• Engage with the online community.
• Partner with Community Marketing team to leverage Ambassadors, Pros, and Influencers to engage and educate our community
• Collaborate with the marketing team to create social media campaigns that align with product launches, sales promotions, and seasonal trends. 
• Attend shoots and events to create live and behind the scenes content for real time brand engagement. 
• Stay up to date with social media trends, tools, and algorithms to maximize reach and engagement. 
• Identify and track key performance indicators (KPIs) to measure the success and growth of social media efforts. 
• Conduct competitor analysis to identify opportunities to differentiate our brand and gain a competitive edge. 
• Foster and maintain relationships with influencers and brand ambassadors to amplify our social media presence and drive brand advocacy. 
• Collaborate with cross-functional teams, including graphic designers, content writers, and photographers, to develop high-quality, engaging, and on-brand social media assets. 

Requirements

• Proven work experience as a Social Media Specialist or in a similar role, ideally within the apparel industry.
• Outstanding written and verbal communication skills, with a keen eye for detail and a passion for storytelling. 
• Knowledge of major social media platforms, algorithms, and best practices and a hunger to continue to learn. 
• Ability to stay up to date with emerging trends and technologies in the digital marketing and e-commerce space. 
• Familiarity using social media management and reporting tools. 
• Strong analytical skills, with the ability to interpret data and draw meaningful insights to optimize social media strategies. 
• Ability to multitask and meet deadlines in a fast-paced environment. 
• Ability to shoot and edit organic content natively in the Meta platform. Deeper editing experience a plus. 
• Creative mindset with a demonstrated ability to generate innovative ideas for social media campaigns. 
• Experience in managing influencer partnerships and coordinating social media collaborations is a plus. 
• Bachelor’s degree in marketing, Communications, or a related field is preferred.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Work From Home (once weekly)

• Community Engagement: Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback.
• Trend Analysis: Stay abreast of the latest trends in education and social media to ensure our content is current and engaging.
• Research and Development: Conduct detailed research to gather key and professional information that supports our content creation strategy.
• Content Creation: Develop and implement a content calendar for Red and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
• Performance Analysis: Monitor the performance of social media content, using insights to refine and adjust strategies for increase engagement and reach.

• Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences. The ability the listen, understand, and respond to audience needs is paramount.
• Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations.
• Strong research capabilities with a knack for identifying relevant, factual, and engaging information.
• Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts.
• Prior experience in content marketing, especially in managing RED and WeChat accounts is highly preferred. Familiarity with education enrichment and our audience needs is a plus.
• Bilingual in Mandarin is required.

• 20-25/hr
• Work with a young and talented startup team.
• Potential for future employment opportunities based on performance.
• Join us on this exciting journey of building something extraordinary from the ground up!

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.