6,513 Email Marketing Specialist jobs in the United States

About Signals

Signals is a Provo-based, fast-growing Utah tech company building AI Cloud Employees that help teams move faster. We're expanding our marketing team and looking for an experienced Email Marketing Manager to lead our email strategy, execution, and optimization across the full customer lifecycle.

This role is ideal for someone who blends creative storytelling with analytical precision. You will own Signals' email marketing program from top to bottom, from campaign strategy and segmentation to testing, reporting, and optimization, helping drive measurable growth, engagement, and retention.

What you'll do

• Own the email marketing program by managing end-to-end campaign creation, testing, and optimization across multiple audience segments and lifecycle stages.
• Lead strategy and execution by developing automated nurture sequences, re-engagement programs, event invitations, and subscriber communications.
• Analyze performance data, identify trends, and recommend actionable improvements to increase engagement, conversions, and ROI.
• Conduct lifecycle audits and build new nurture programs from scratch using data-driven insights and customer journey mapping.
• Manage UTM tagging, tracking, and analytics to ensure accurate attribution across campaigns and channels.
• Work closely with creative, product, and marketing operations teams to align email messaging with company initiatives and product launches.
• Oversee database hygiene, deliverability standards, and compliance with CAN-SPAM, GDPR, and CCPA regulations.
• Explore personalization, AI-driven targeting, and predictive analytics to improve engagement and retention.

• 5 or more years of professional experience in email marketing, lifecycle marketing, or marketing automation.
• Proficient in one or more ESPs or marketing automation tools such as HubSpot, Klaviyo, Marketo, ActiveCampaign, or similar.
• Strong analytical mindset with experience interpreting key metrics like open rates, CTR, conversions, retention, LTV, and revenue attribution.
• Knowledge of UTM tracking, attribution modeling, and analytics tools such as Google Analytics.
• Demonstrated ability to design and execute lifecycle programs from the ground up.
• Strong understanding of conversion psychology and customer engagement strategies.
• Skilled communicator with excellent writing and editing ability.
• Organized, detail-oriented, and comfortable managing multiple campaigns at once.
• Experience collaborating with remote, cross-functional teams.
• Passionate about performance, storytelling, and continuous learning.

• Audit current email programs and identify early opportunities for improvement.
• Launch your first full campaign with measurable conversion goals.
• Implement new segmentation, tagging, or automation enhancements that improve performance.
• Present initial findings and recommendations to leadership.

• Impact: You will own one of the most visible and measurable marketing channels at a fast-growing AI company.
• Growth: Collaborate directly with senior marketing and executive leaders to shape brand strategy and audience engagement.
• Innovation: Work with cutting-edge tools in personalization, automation, and AI-driven marketing.

• Start building your PTO hours on day 1
• Get access to a competitive health benefits package
• Paid holidays and more

*Description*
Initiates highly customized, interactive and effective nurture campaigns through technologies such as Salesforce Marketing Cloud to lead prospective learners toward conversion.
Manages meetings with stakeholders to gather requirements and goals for the implementation of new communication flows.
Collaborate with colleges/units to advance the educational goals of the university and ensure consistent messaging and branding across the institution.
Lead and coordinate the planning and execution of multiple webinars, while providing logistical support, assistance and metrics-based feedback to ensure a seamless virtual experience for participants.
Document the overall recruitment and enrollment communication experiences of learners across multiple educational products at the University.
Write and/or review content to ensure strict adherence to the University brand guidelines and the voice of the University while also being able to leverage corporate partners' brand guidelines and voice.
As part of the Marketing Collaborative team, works closely with the CRM team, enrollment center and other corporate partners as part of a dynamic, cross-functional, high-performing team focused on learner experiences and goals.
Responsible for the creation, design, documentation, scheduling and optimization of email, SMS, dialer, app notifications, and ringless voicemail drops communications campaigns leading to the achievement of enrollment-related goals.
Actively participates in the development of new ideas, content mapping, interactive journey mapping and functionality to prospective students to ensure delivery of experiences that result in significant and measurable improvements in understanding, conversion and outcomes in support of established goals.
Implements multivariate testing methodologies on all elements of communication to increase conversion rates.
Works closely with CRM team and the enrollment center to define data elements, troubleshoot complex list segmentation and create complex automated programs.
Stays up to date about issues and risks related to email, including CAN-SPAM, GDPR, CCPA, CASL and other applicable laws.
Conducts effective market research for the purpose of understanding, segmenting and targeting groups of potential transfer students.
Builds and maintains strong working relationships with all staff, corporate and non-profit educational partners, and other stakeholders.
Provides excellent customer service to stakeholders and constituents; is collaborative and transparent with all work.
Assumes or coordinates other duties or projects as assigned or directed.
*Skills*
Salesforce marketing cloud, salesforce.com, erpss
*Top Skills Details*
Salesforce marketing cloud,salesforce.com,erpss
*Additional Skills & Qualifications*
Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND four (4) years of related work experience in the development of comprehensive and creative communication; OR Eight (8) years of related work experience; OR Any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.(CS1)
(CS1)Please confirm the minimum qualifications. This is what we had but the current one in jobs has this: "Bachelor's degree in Journalism, English, Communications, Marketing, Education or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; ORseven (7) years of related work experience; ORAny equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience."
Evidence of a Bachelor's degree or higher in a related field.
Experience with Marketing Cloud, inclusive of Journey Builder is highly desired.
Demonstrated proficiency creating mobile responsive Email communications and Email templates using HTML, CSS, and AMPScript.
Evidence of proven record in marketing communication campaigns including development, execution and analysis.
Experience documenting and visualizing communication experiences.
Evidence of being organized and capable of handling multiple projects simultaneously.
Experience with SMS campaigns.
Experience with CRM systems such as Salesforce and project management systems such as JIRA.
Experience conducting marketing campaigns utilizing 1:1 and mass communication tactics.
*Pay and Benefits*
The pay range for this position is $25.00 - $30.00/hr.
*Workplace Type*
This is a hybrid position in Scottsdale,AZ.
*Application Deadline*
This position is anticipated to close on Oct 7, 2025.
h4>About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Reporting to the Email Marketing Manager, the Email Marketing Specialist is responsible for supporting the organization's Advancement marketing and communications efforts by developing and executing mass emails, and short-to-medium form content creation. In addition, this professional will support strategies to analyze platform data and relevant key performance indicators (KPIs) to measure effectiveness, identify trends and inform strategic decision-making to advance donor acquisition and life cycle giving. Bachelor's degree in journalism, public relations, visual arts, communications, business or a related discipline, and 3 years of professional work experience in marketing and communications required. Familiarity with analytics, tools and reporting for web and digital communications platforms, and design tools such as Adobe Creative Cloud or Canva preferred. Knowledge of AP Style, marketing and web accessibility best practices and strategies, and alumni relations/development/advancement principles in a university environment also preferred.

Please note that this is an on-site role in Norman, Oklahoma.

For more information, please review the attached job description.

If you are viewing this on LinkedIn, please select Apply to review the job description.

Internal applicants should apply through ADP Workforce Now.

Hi,

Email Marketing Specialist
Fort Lauderdale, FL 33301
Contract: 6 Months +
Position Summary:
Contractor Email Marketing Specialist with exceptionally strong technical, communication and
organizational skills. The specialist will be responsible for day-to-day email execution supporting all Clients stores,
business verticals and marketing campaigns. The specialist will be responsible for audience segmenting, email template
coding, developing, proofing and executing highly-dynamic email campaigns using an enterprise Email Service Provider
for email deployment. The Specialist may also be asked to assist with other multi-channel campaigns, such as digital,
SMS, projects/tasks, etc., as well as various administrative to-dos needed by the Customer Marketing Team
Primary Responsibilities:
• Execute and deploy email marketing campaigns including audience segmenting, A|B testing, email template
design, HTML coding, campaign creation, template maintenance, updates, proofing and execution
• Build and maintain email/SMS marketing campaign audience workflows to support marketing campaigns as
needed
• Support optimization testing of existing email campaigns
• Provide reporting on email activities
• Execute branding and creative audits and updates as needed
• Execute creative updates and redesigns as directed
Job Responsibilities:
• Manage, design, HTML code, proof and execute email campaigns as directed
• Execute list pull requests via campaign automation tools
• Ensure accurate tracking for all email campaigns so the team can measure success and optimize email
campaigns over time
• Support the technical build and improvement of email campaigns under the supervision of the team's Senior
Marketing Manager and Senior Email Marketing Specialist
• Support, conceptualize and initiate tests (audience segmentation, product merchandising, subject headers, email
copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions)
across campaigns
• Build relationships with internal and external partners to advance the sophistication of our email marketing
campaigns and trial new product/platform features and strategies
• Assist with email list growth and acquisition efforts
Required Qualifications:
• College degree from an accredited academic institution
• Minimum 2-4 years email marketing experience
• Demonstrated HTML coding and execution via best-in-class Email Service Provider tools, such as Harmony,
Cheetah Mail, ExactTarget, Salesforce, etc.
• Experience in building customer lists via campaign automation tools, such as Adobe Campaign, Marketo, etc.
• Working knowledge of design and coding tools, such as Adobe Dreamweaver, Photoshop and Illustrator
• Exceptionally strong attention to detail for proofing and execution, excellent organizational skills, and ability to
manage multiple projects/responsibilities thru completion
• Strong Excel skills to build email reference tables for dynamic content mapping and reporting
• Ability to work autonomously and independently on tasks as well as collaboratively with other team members
• Highly productive and proactive with excellent time-management skills as demonstrated by delivering projects
early or on-time
• Professional written and verbal communication skills
• Familiarity with tagging and tracking mechanisms, including Google Analytics, pixels, etc.
• SQL skills are not required but a strong plus for customer database queries