What Jobs are available for Email Marketing Specialists in the United States?

The Email Marketing Specialist is responsible for planning, creating, executing, and optimizing email marketing campaigns that drive engagement, conversion, and customer retention. This role involves managing the entire email marketing lifecycle—from concept and design to delivery and performance analysis—while ensuring compliance with email regulations and best practices.

The ideal candidate has a blend of creativity, analytical skills, and technical expertise in marketing automation tools and CRM systems.

Key Responsibilities
1. Campaign Strategy & Execution

Develop and execute email marketing campaigns aligned with marketing goals and brand strategy.

Segment email lists based on behaviors, demographics, and engagement data to improve targeting.

Create A/B tests for subject lines, content, and visuals to optimize open and click-through rates.

Coordinate with design and content teams to ensure consistent brand messaging.

2. Content Creation & Personalization

Write compelling email copy and coordinate with designers to produce visually appealing layouts.

Implement dynamic and personalized content based on user data and customer journey stages.

Ensure all email content adheres to brand guidelines and tone.

3. Automation & Workflows

Build and maintain automated workflows (e.g., welcome series, lead nurturing, re-engagement, post-purchase follow-ups).

Integrate email campaigns with CRM and other digital channels for cohesive multi-channel marketing.

Monitor triggered emails for accuracy and performance.

4. Performance Tracking & Optimization

Track and analyze campaign performance metrics (open rate, CTR, conversion rate, unsubscribe rate).

Generate reports and insights to inform strategy improvements.

Conduct regular audits to maintain list hygiene and deliverability.

5. Compliance & Deliverability

Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, CASL, etc.).

Maintain a clean and active subscriber list to reduce spam complaints.

Collaborate with IT and deliverability experts to improve inbox placement.

Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience: 2–5 years of experience in email marketing, digital marketing, or CRM management.

Technical Skills:

Proficiency in email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo, Marketo, Salesforce Marketing Cloud).

Familiarity with HTML/CSS for email templates (basic editing or troubleshooting).

Strong understanding of segmentation, automation, and analytics tools.

Knowledge of A/B testing and campaign optimization.

Venture outside the ordinary - TMX Careers
The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we're connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Ready to be part of the action?
We have one of the largest email databases in the industry - and we send a lot of emails. We are looking for an Email Marketing Specialist to help with the daily, hands-on execution of email marketing programs, specifically to support our B2C digital and in-person events.

The Email Marketing Specialist Will Be Responsible For

• Partnering with the Email Marketing Manager to develop email marketing strategies, campaigns, and interest-based segmentation; drive elevated levels of engagement with our event offering
• The day-to-day execution of our events-related email marketing strategy, including email design, email builds, scheduling, testing, tagging and deployment in alignment with our campaign calendar
• Partnering to grow our email database and ensuring a high quality, engaged audience
• Measuring and reporting on performance; monitoring and analyzing overall engagement data and list health to identify trends, insights, and opportunities for improvement
• Build and manage automated email workflows in HubSpot to nurture leads and drive event registrations
• Maintaining a current understanding of email marketing best practices and applying them to the execution of our email campaigns

Qualifications

• BA/BS degree in marketing, or related field
• 1+ years of marketing experience, preferably in the financial industry but not necessary
• Experience with HTML and content management systems
• Expertise with engagement platforms such as HubSpot – and internal collaboration tools (Google suite, Asana)
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Familiarity with CAN-SPAM and other email marketing regulations
• Ability to manage cross-functional relationships
• Learn quickly in a fast-paced environment

*This role is hybrid (2-3 days in the office/week) - based in New York City, NY.
Salary Range: $60,000 - $70,000/yr
Please note that the Salary Range included is a guideline only. The salary offered may vary based on factors, including, but not limited to, the successful candidate's relevant knowledge, skills, and experience.
In the market for…
Excitement *
- Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets Experience the movement of the market while grounded in the stability of close to 200 years of success.

Connection
- With site hubs in some of the world's most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.

Impact
- More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth. As well, our employee-led
Team Impact
spreads social good via our giving strategy.

Wellness
- From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger "we". Plus, with a cloud-first and hybrid workstyle, as well as generous time-off and leaves, we support a life well lived

Growth
- From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.

Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX ? Apply now.
Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.
TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it
.

Job Description

The Bisnow marketing team gets to drive results and touch every part of the business. From managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives. Bisnow marketing focuses on impact. Internally this position is called the Marketing Coordinator. As a member of the team, you'll get the chance to collaborate across teams on a daily basis, partnering with tech, production, event coordination, editorial, and sales to promote our products, build our brand, and connect the commercial real estate industry. This is a hybrid role in office 3 days a week and from home 2 days per week; located at 123 William Street.

BISNOW OVERVIEW

Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland. We serve the CRE industry through award-winning news and publications, renowned events, wide-ranging marketing services, specialized recruitment solutions and intelligent sales enablement tools.

Our platform enables our audience to do more business by engaging more than 1.5 million subscribers and convening more than 100,000 commercial real estate professionals every year. We host hundreds of events, publish thousands of thought-provoking stories, drive qualified leads and create opportunities that make deals happen. At Bisnow, we love to think globally but connect and inform our audience hyper-locally.

• Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more. 
• Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
• Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
• Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
• Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences. 

• Must have 1 - 3 years of marketing experience in media, live events or a digital role.
• Must have experience in email marketing, ideally focused on event promotion or other promotional campaigns.
• Experience building, optimizing and reporting on multichannel marketing campaigns.
• Strong excel and analytical skills.
• Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
• Team-oriented, but able to work independently.
• Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.

• Competitive compensation structure!
• Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
• Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
• 401K Profit Sharing Plan
• Flexible Spending Account
• Health Savings Account
• Dependent Care Account
• Unlimited Vacation Days
• 7 days paid sick leave
• 9 paid Holidays
• Referral Bonus Program
• Pet Friendly Offices
• You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).

+ quarterly bonuses!

Get To Know Our Teams! 

NEXT STEPS

Before applying, please read our values below. Our values describe and give insight into our culture. If you do not share the same values, this role will not be a mutually beneficial fit. If you do share these values and want to apply, we encourage you to do so. 

Our values demand that we be curious, self-aware, fearless, consistent. We say yes to seemingly insurmountable challenges because we dare ourselves to push further. And we go the distance because we are individually and collectively entrepreneurial, always asking: Why can’t it be done? We find a way because we care more than the competition. We embrace team and disown ego. We are ruthlessly disciplined and unabashedly kind. We unreservedly challenge the status quo and vigorously fight for new levels of excellence. We believe the difference between good and great is exceptional communication. We obsess over creating value for our team and our customers. We push ourselves and our industry to be more inclusive, to champion diversity and to fight racism, gender bias and all forms of inequality. We never peak.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Job Description

At Blue Cross Blue Shield Global SolutionsSM (BCBS Global SolutionsSM), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human-centered care, we go above and beyond for our customers and deliver an international healthcare experience that’s simple, efficient, and human. Whether our customers live, work, travel, or study abroad, we give them the confidence and peace of mind to embrace every journey and say “yes” to new possibilities.

We are currently seeking an Email Marketing Specialist to join our corporate Digital Marketing team. This position reports to the Director, Digital Marketing and is a hybrid remote office position. The pay range is $60,000 - $62,000 with potential year end bonus.

The Email Marketing Specialist will help develop and execute a variety of digital marketing programs with a focus on email marketing and marketing automation campaigns using Salesforce Marketing Cloud. As the Email Marketing Specialist, you will work closely with segment marketing managers to plan, build, test, and execute email campaigns and automations. You will track and analyze campaign performance and evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments.

Email Marketing:

• Create and execute email marketing initiatives to include coding/dynamic content; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis.
• Work with marketing team to plan and develop calendar for email campaigns.
• Own the accuracy, updating and communication of the email marketing calendar.
• Own the creation, scheduling, approval and launch of all emails.
• Manage all schedules, resources, and delivery dates to ensure successful delivery of email projects to meet negotiated deadlines.

Marketing Automation:

• Manage and optimize existing marketing automation campaigns and develop new campaigns based on business needs and objectives, leveraging the various “studios” within Salesforce Marketing Cloud.
• Build Marketing Cloud Journeys following design and process guidance from SMEs.
• Execute development and advanced configuration activities within the Marketing Cloud platform.
• Validate solution components and provide training to internal staff when appropriate.
• Oversee new data in Marketing Cloud and advise on data use for targeting, personalization, configuration, strategy, and reporting.
• Coordinate with Salesforce, support vendors and internal IT staff to troubleshoot and apply new features, upgrades, and patches.

Other Responsibilities:

• Monitor, analyze and report on email campaigns, working with stakeholders to optimize performance.
• Ensure email campaigns follow industry policies (e.g., CAN-SPAM) as well as internal and external best practices.
• Execute content updates on company websites, ensuring compliance with branding guidelines and content across all efforts.
• Develop documentation of current processes and future enhancements.
• Maintain knowledge of best practices, tools, and industry trends around email marketing and marketing automation.
• Build and maintain strong relationships with cross-functional partners and email vendors.

Requirements:

• The ideal candidate will have a bachelor’s degree in communications, marketing, advertising, or a related field plus demonstrated work experience in email marketing
• At least 2 years of experience working with email marketing communications in a corporate or agency setting
• Experienced in Salesforce Marketing Cloud with a desire to become Salesforce Marketing Cloud certified
• Experience working in content management systems
• Solid understanding of email fundamentals (CAN-SPAM compliance, data privacy compliance, deliverability, A/B split testing, etc.) and KPIs
• Experience with email design and development best practices including working familiarity with HTML and CSS
• Extremely detail-oriented with solid writing, proofreading, and editing skills
• Solid understanding of how to analyze data to track and optimize campaign performance
• Team player with the ability to interact with the entire marketing team and organization stakeholders
• Creative problem-solver who is flexible, open-minded, and committed to continuous improvement
• Ability to prioritize, manage multiple projects at once, and respond to changing and new projects and priorities
• Excellent communication and interpersonal skills

What’s In It for You:

• Flexibility to work from your remote home office with occasional visits to the corporate office for those who are local to the King of Prussia, PA area
• Opportunity for career advancement
• Competitive medical plans, with Telemedicine available
• 401(k) with generous company match
• Robust PTO accrual program with carry-over option
• Paid parental leave
• Employee assistance and wellness support 24/7
• Free international healthcare coverage
• Work abroad arrangements available (for up to 30 days)
• Tuition reimbursement

We are happy to be certified as a Great Place to Work! For more information about us, visit Careers | BCBS Global Solutions

EOE

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.Education and Experience
Bachelor's Degree in Marketing, Communications, Business Administration or other related field required. 3-5 years of experience required. Technical email production experience and knowledge of HTML, Excel, responsive email design (Dreamweaver and SQL a plus).

Knowledge and Skills
Strong project management and organizational skills. Understanding of email marketing concepts, testing opportunities, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation. Ability to work independently as well as collaboratively and be persistent. Excellent positive and productive interpersonal, oral and written communication skills. Knowledge of senior living or healthcare a plus.

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch crawl
• Talk or hear
• Ability to lift: up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.The ideal Email Marketing Specialist is motivated, results-oriented and committed to providing outstanding customer experience for our potential Brookdale residents every day. The Email Marketing Specialist will be responsible for creating, building, and optimizing Brookdale's community email marketing program in support of lead generation and advancement activities.