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Join to apply for the Email Marketing Automation Specialist role at Fordham University

Join to apply for the Email Marketing Automation Specialist role at Fordham University

About Fordham

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Position Details

Position Information

About Fordham

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Title of Position Email Marketing Automation Specialist

Position Number A10790

FLSA Exempt

Scheduled Hours Per Week 35

Department Marketing and Communications

Campus Lincoln Center

Work Arrangement Hybrid

Hybrid Policy: Please review the Hybrid Policy at .

Position Summary

The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham Universitys enrollment goals and to attract the next generation of Fordham students.

This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slates features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordhams recruitment funnel and continuously improve strategies for maximum conversion

Essential Functions

Strategy & Planning:

Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.

Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.

Campaign Development & Execution:

Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.

Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.

Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.

Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.

Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.

Slate Expertise & Management:

Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.

Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.

Reporting & Optimization:

Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slates reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.

Collaboration & Communication:

Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.

Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.

Essential Functions Note This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Management Responsibilities Not responsible for supervision or oversight of others.

Additional Functions

Required Qualifications: Education and Experience

Bachelors degree in Marketing, Communications, Business, or a related field.

Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.

Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.

Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Required Qualifications: Knowledge and Skills

Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.

Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.

Proficiency with HTML / CSS for email template development and troubleshooting.

Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.

Exceptional attention to detail and strong organizational skills.

Ability to manage multiple projects simultaneously in a fast-paced environment.

Excellent communication skills.

Preferred Qualifications

Experience working in a higher education enrollment, marketing, or admissions setting.

Familiarity with other marketing analytics tools (e.g., Google Analytics).

Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.

Experience with A/B testing platforms and methodologies beyond basic email client functionality.

Understanding of SEO principles as they relate to email content.

Minimum Starting Salary $68,500

Maximum Starting Salary $8,500

Qualifications

Note Salary is commensurate with qualifications, experience, and skills.

Is this a Union position? No

Posting Detail Information

Posting Number A900P

Number of Vacancies 1

Start Date ASAP

Posting Date 07/23/2025

Special Instructions

EEO Statement

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Information Technology
• Industries Higher Education

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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

At the Law Office of Bryan Fagan , we are more than just a law firm, we are a team dedicated to making a difference in people’s lives. We pride ourselves on a collaborative, innovative, and client-focused culture. Our marketing team plays a key role in connecting with clients, building meaningful relationships, and driving growth through creative and data-driven campaigns.

We are looking for a detail-oriented and creative Email & Marketing Automation Specialist to join our dynamic marketing team. This role will focus on managing and executing high-performing email and SMS campaigns, building automated workflows, and optimizing client communications through HubSpot .

If you are passionate about email marketing, automation, and leveraging CRM tools to create powerful client experiences then this is the role for you!

• Manage and optimize email and SMS marketing campaigns (HubSpot & Zapier).
• Build automated workflows, lead nurturing sequences, and integrations to streamline processes.
• Create and maintain simple landing pages (HubSpot/WordPress).
• Collaborate with SEO and Paid Media teams to ensure campaign alignment.
• Track and report on key metrics (open rates, CTR, conversions, ROI).
• Ensure CRM data integrity and compliance (CAN-SPAM, GDPR, TCPA).
• Stay ahead of marketing automation trends and recommend new strategies.

Requirements

Required:

• 2–4 years of experience in email marketing & automation.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Proficiency in HubSpot CRM, workflows, and reporting.
• Experience with Zapier integrations and workflow automation.
• Strong copywriting/editing skills for email/SMS campaigns.
• Ability to manage multiple projects and deadlines.
• Strong analytical skills with a detail-oriented mindset.
• Excellent communication & collaboration skills.

Preferred:

• Bilingual (English/Spanish).
• Familiarity with Google Analytics/Tag Manager.
• Knowledge of SEO and paid media structures.
• Experience with A/B testing and compliance best practices.

Benefits

• Competitive salary (based on experience).
• Comprehensive benefits package.
• Professional growth opportunities.
• A collaborative team environment where your voice matters.
• Be part of a firm that values both excellence and innovation.

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Marketing and Communications

Position Summary:

The Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to Support Fordham University’s enrollment goals and to attract the next generation of Fordham students.

This role requires a strong grasp of marketing automation principles and expert technical skills with Slate CRM . As part of an integrated, cross-functional marketing team supporting enrollment, the specialist will use Slate’s features, like personalized communication journeys and audience segmentation, to guide prospective students through Fordham’s recruitment funnel and continuously improve strategies for maximum conversion

Essential Functions:

Strategy & Planning:

Collaborate with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.

Map out complex communication journeys within Slate, considering various prospect segments, stages of the enrollment funnel, and program interests. Stay current with email marketing best practices, industry trends, and Slate updates to ensure innovative and effective campaign execution.

Campaign Development & Execution:

Design, build, and deploy a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Slate.

Develop and manage Slate Liquid Markup for dynamic content, personalization, and conditional logic within emails.

Create and manage custom Slate queries, rules, and events to segment audiences accurately and trigger appropriate communications.

Ensure all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.

Develop and implement A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.

Slate Expertise & Management:

Serve as a primary expert user of Slate for email marketing automation, including but not limited to: deliverability, deliver, campaigns, forms, queries, rules, and portals.

Manage and maintain email templates, ensuring consistency and effectiveness across all communications. Collaborate with Slate administrators and the Office of Information Technology to ensure data integrity and seamless integration with other systems. Troubleshoot and resolve technical issues related to email deployment and tracking within Slate.

Reporting & Optimization:

Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Slate’s reporting tools and other analytics platforms. Provide regular insights and recommendations to optimize campaign performance and improve ROI . Conduct audience segmentation analysis to identify opportunities for more targeted and personalized communications.

Collaboration & Communication:

Work closely with content creators, graphic designers, and other marketing team members to ensure the timely delivery of assets for campaigns.

Collaborate with admissions counselors and other stakeholders to understand communication needs and incorporate feedback. Communicate campaign performance and insights effectively to various stakeholders.

Required Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.

Demonstrated expert-level proficiency with Slate CRM for email marketing automation is mandatory. This includes hands-on experience with Slate Deliver, Campaigns, Queries, Rules, Liquid Markup, and Forms.

Proven experience in developing and executing complex email nurture campaigns and drip sequences.

Preferred Qualifications:

Experience working in a higher education enrollment, marketing, or admissions setting.

Familiarity with other marketing analytics tools (e.g., Google Analytics).

Experience with other marketing automation platforms such as Mailchimp or Salesforce Marketing Cloud.

Experience with A/B testing platforms and methodologies beyond basic email client functionality.

Understanding of SEO principles as they relate to email content.

Minimum Salary: $68,500

Maximum Salary: $78,500

Accelerate your career at RXO.

RXO is a leading provider of transportation solutions. With cutting-edge technology at the center, we're revolutionizing the industry with our massive network and commitment to finding solutions for every challenge. We create more efficient ways for shippers and carriers to transport goods across North America.

As the Senior Email Marketing & Automation Specialist, you will be responsible for designing, executing, and optimizing targeted campaigns using Salesforce Marketing Cloud. This role leverages Journey Builder, Email Studio, Automation Studio, and related tools to deliver personalized, data-driven communications that drive engagement, nurture leads, and support overall marketing goals. On our team, you'll have the support to excel at work, and the resources to build a career you can be proud of.

What your day-to-day will look like:

• Leads strategy and execution support for RXO's email marketing and marketing automation programs, ensuring alignment with broader business objectives

• Business Owner for Salesforce Marketing Cloud platform; works cross-functionally with stakeholders on all requirements and execution to support all functionality and program needs

• Manages and optimizes email marketing and automation channel activities to support stakeholder needs for all customer facing communications and campaigns

• Designs, builds, and launches automated email campaigns, journeys, and other automated workflows to nurture leads and engage customers

• Monitors key metrics, analyzes campaign performance, and identifies areas for improvement through A/B testing and other optimization techniques.

• Supports website and CRM operations to ensure technical requirements and system integrations are leveraged to support all necessary marketing and customer communications functions and workflows

• Works closely with cross-functional teams, including sales, product, and sales ops to ensure accurate data handoff and smooth lead flow

• Provides User Experience/User Journey design for campaign planning across email, website, and conversion points

What you'll need to excel:

At a minimum, you'll need:

• Bachelor's degree or equivalent related work or military experience

• 2 years of Salesforce Marketing Cloud Engagement

• 5 years of email marketing and marketing automation experience

It'd be great if you also have:

• Strong proficiency in the following areas: email marketing best practices, data hygiene, workflow and automation design, audience segmentation, data analysis and reporting

• Strong working knowledge of the following (or similar) platforms: WordPress, Salesforce Sales Cloud and Marketing Cloud.

• Strong fluency user of Windows applications and Microsoft Office programs such as MS Project, Word, Excel, and PowerPoint.

In this role, you'll be supported by a passionate team motivated by fast-paced innovation and the desire to deliver for customers. We're a company where you can continually advance your career, no matter your background - the opportunities are endless and yours for the taking. If you're driven and looking for a place to grow, come join us.

Does this sound like you? Check out what else RXO has to offer.

Massive Benefits

• Competitive pay

• Health, dental and vision insurance

• 401(k) with company match

• Life insurance, disability

• Employee Assistance Program (EAP)

• Paid time off

• Tuition reimbursement program

Our Culture

We do great things when we are inclusive and work together. To perform with excellence, we learn from one another, value diverse perspectives, operate safely, and build strong relationships. We welcome everyone regardless of background, identity or ability.

The Next Step

Ready to join our team? We'd love to hear from you. Fill out an application now and join our talent community to learn about future opportunities.

We are proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.

The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.

Review RXO's candidate privacy statement here and RXO's Privacy Notice to California Job Applicants here.

Overview Description:

The Email Marketing and Automation Specialist is a key member of the marketing team responsible for leveraging Salesforce to create, manage, and optimize email marketing campaigns. This role combines expertise in email automation, content development, and data analysis to drive engagement, nurture leads, and support business growth. The ideal candidate excels in crafting compelling marketing content, analyzing campaign performance, and implementing strategies to enhance current and future campaigns.

Responsibilities:

• Design, execute, and optimize email marketing campaigns using Salesforce Account Engagement, Lighting App, Marketing Cloud or other Salesforce automation tools.

• Develop targeted email workflows, lead nurturing campaigns, and automated drip marketing strategies.

• Create high-quality, engaging content tailored to specific audience segments, ensuring alignment with brand voice and marketing objectives.

• Analyze email marketing metrics (open rates, click-through rates, conversions, etc.) to assess performance and implement data-driven improvements.

• Collaborate with content, design, and sales teams to ensure cohesive messaging and branding across all email campaigns.

• Conduct A/B testing on email subject lines, content, and calls to action to maximize campaign effectiveness.

• Maintain and manage segmented contact lists in Salesforce, ensuring accurate targeting and compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

• Generate reports on email marketing performance and present findings to stakeholders, offering actionable recommendations for campaign enhancement.

• Stay current on email marketing trends, tools, and best practices to continuously improve campaigns and strategies.

• Support broader marketing initiatives by integrating email campaigns with other digital channels, including social media and web.

Additional Responsibilities:

• Email Deliverability and Compliance:

• Ensure high deliverability rates by adhering to email best practices, managing sender reputation, and implementing anti-spam compliance measures.

• Integration Expertise:

• Manage the integration of email campaigns with Salesforce CRM and other tools to align marketing efforts with sales objectives.

• Campaign Calendar Management:

• Develop and maintain an email marketing calendar to ensure timely execution of campaigns that align with broader marketing strategies.

• Personalization and Dynamic Content:

• Implement advanced personalization techniques and dynamic content blocks to enhance audience engagement.

• Lead Scoring and Nurturing:

• Collaborate with sales teams to implement lead scoring models and develop nurturing campaigns that effectively move leads through the funnel.

Preferred Qualifications:

• Technical Proficiency:

• Hands-on experience with Salesforce Account Engagement, Marketing Cloud (or equivalent) and its associated tools like Automation Studio and Email Studio.

• Analytical Skills:

• Proficiency in tools like Google Analytics, Tableau, or Power BI for deeper campaign performance insights.

• Cross-Functional Collaboration:

• Experience working closely with sales, product, and customer success teams to align email strategies with broader business goals.

• Project Management:

• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

• Content Strategy:

• Experience crafting email content that supports and integrates with broader inbound marketing strategies.

Key Performance Indicators (KPIs):

• Email open rates, click-through rates, and conversion rates.

• List growth and lead acquisition from email campaigns.

• Engagement with personalized or dynamic content campaigns.

• Percentage of leads successfully nurtured into opportunities.

• Improvements in email deliverability and sender reputation scores.

Soft Skills:

• Strong communication skills to articulate campaign performance and strategies.

• Problem-solving mindset with an ability to pivot strategies based on data.

• Creativity for designing compelling campaigns and optimizing subject lines, visuals, and messaging.

Career Growth Opportunities:

• Potential to grow into a leadership role overseeing the email marketing strategy for larger segments or regions.

• Opportunities to lead cross-functional marketing automation projects.

Potential Salary/Compensation:

• Range of $70-$85K 

• based on experience

Experience:

• Bachelor’s Degree in a relevant field (preferred), such as Marketing or equivalent professional experience.

• 3–5 years of professional experience, with demonstrated expertise in a related role or industry.

• Knowledge of the Professional Employer Organization (PEO) industry is a strong advantage.

This role is hybrid. Three days in the office, 2 days work from home.

Melville, NY location only

Powered by JazzHR

Job Summary:
We are looking for a creative and data-driven Email Marketing Specialist to develop, execute, and optimize email marketing campaigns that drive engagement, retention, and conversions. The ideal candidate will have a strong understanding of email marketing strategy, automation tools, audience segmentation, and performance analysis. This role is perfect for someone who is detail-oriented, results-focused, and capable of managing campaigns end-to-end in a fully remote environment.

Key Responsibilities:
-- Create, manage, and optimize email marketing campaigns from concept to execution
-- Develop targeted email lists and apply segmentation strategies to improve engagement
-- Write compelling subject lines and email copy that align with brand voice and goals
-- Design visually appealing email templates using email marketing platforms
-- Monitor campaign performance and A/B test elements such as subject lines, CTAs, and layouts
-- Analyze key metrics including open rates, click-through rates, and conversions
-- Ensure email content complies with privacy laws and industry best practices
-- Collaborate with content creators, designers, and marketing teams to align messaging
-- Maintain and update email databases to ensure list health and accuracy

Requirements:
-- Bachelor’s degree in marketing, communications, or a related field
-- Proven experience in email marketing or digital marketing roles
-- Proficiency with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or similar
-- Strong copywriting, editing, and proofreading skills
-- Understanding of email analytics, segmentation, and automation strategies
-- Knowledge of CAN-SPAM and GDPR compliance regulations
-- Basic HTML and email template design skills are a plus
-- Strong attention to detail and time-management skills
-- Ability to work independently in a remote setting

Talents Needed for Success:
-- The candidate must be a self-starter, possess strong written and verbal communication skills, and be able to engage both executive and technical audiences
-- They must demonstrate a positive and can-do demeanor and be a standout colleague
-- They must possess the ability to push for target dates, while being empathetic to challenges and obstacles and be the team's voice in raising and mitigating risks with the help of senior management

What We Offer:
-- Competitive salary and performance-based bonuses
-- Flexible remote work environment
-- Access to the latest marketing tools and software
-- Opportunities for career growth and skill development
-- Supportive and collaborative team culture

Job Description

Ryze Agency is looking for a full-time email marketing strategist. This role involves working for an agency, with an existing foundation of clientele.

Is this you? You have a basic understanding of digital advertising, but also understand e-commerce and consumer behavior. You are willing to work hard. You have impeccable spelling and proofreading skills. You want to constantly improve your skills and learn new things. You never worry about your job title and embrace new challenges.

The ideal candidate is out there, I'm convinced, but we need to hear from you.

Samples of your work or website portfolio expected.

Responsibilities and Duties

BASIC PURPOSE:
The primary responsibility of the Email Marketing Strategist is to develop, execute, monitor, adapt and measure performance on results-driven demand generation (lead generation + lead nurturing) email marketing campaigns for the organization’s multiple brands.

• Research audience preferences and discover current trends.
• Create engaging text, image and video content for email marketing.
• Develop and implement innovative marketing campaigns.
• Manage email campaigns from start to finish, including planning, testing, evaluating and reporting offering proactive insights for improving performance.
• Measure and implement tactics for growth.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Provide regular email analytics and reporting updates to leadership and social team
• Report on online reviews and feedback from customers and fans.
• Suggest new ways to attract prospective customers, like promotions and competitions.

Requirements

• Proven work experience in email marketing, specifically Klaviyo
• Expertise in multiple social media platforms
• Knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Photoshop skills a plus

Job Type: Full-time

Company Description

Ryze is a full-service agency that provides our clients with communications planning and buying across all traditional and emerging channels, including digital, social and mobile. These services encompass consumer insights, data and analytics management, media and competitive research, and direct marketing services.

We were born to change the world, yet it changes daily. As a result, we believe the future belongs to the curious—those independent and agile enough to take advantage of it. Curiosity confers a massive competitive advantage on our clients, inventing new ways to transform their businesses. Plus, it's always important to remember that curious people never settle. Ryze is full of curious people.

Are you curious?

Ryze is a full-service agency that provides our clients with communications planning and buying across all traditional and emerging channels, including digital, social and mobile. These services encompass consumer insights, data and analytics management, media and competitive research, and direct marketing services.

We were born to change the world, yet it changes daily. As a result, we believe the future belongs to the curious—those independent and agile enough to take advantage of it. Curiosity confers a massive competitive advantage on our clients, inventing new ways to transform their businesses. Plus, it's always important to remember that curious people never settle. Ryze is full of curious people.

Are you curious?

One Goal, One Passion - Growth is Everything at Window NationRecruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.Window Nation is seeking an experienced and driven Email Marketing Specialist with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels. This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation's lead generation growth and consumer engagement, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing. Core Role ResponsibilitiesEmail Marketing:Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performanceSMS Marketing:Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics Continuously analyze SMS campaign performance and make data-driven optimizations to improve results Marketing Automation:Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.) Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement Lead Nurturing Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement Basic QualificationsBachelor's degree in marketing, communications, or a related field Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing Preferred QualificationsProficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio etc.) Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows Knowledge of HTML/CSS and basic graphic design skills are a plus Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation $80,000 - $90,000 a year#LI-EW1Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team - one that makes good decisions, drives innovation, and delivers better business results.At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

Job Description

The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

Essential Job Functions

· Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brand

· Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing

· Develop, execute, and analyze email automation and workflows for various branch and department needs

· Develop, execute, and analyze A/B testing for optimal email performance

· Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting

· Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed

· Regularly report on campaign and lifecycle marketing program performance to Marketing Managers

· Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility

· Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business

· Work with Design and other cross functional teams to audit and test email campaigns

· Use email analytics to re-define current processes and procedures

· Provide feedback and analysis to branches/departments on their email marketing initiatives

· Act as lead specialist for other email marketing positions providing guidance and direction as needed

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Skills and Requirements

1. Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business

2. Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate setting

3. Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns

4. Knowledge of building and driving reporting of email KPIs

5. Experience working with Design and other cross functional teams to audit and test email campaigns

6. Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practices

7. Working knowledge of SEO/SEM, web analytics, and social media