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Digital Media Buyer

Location : Oakbrook Terrace, IL

Reports to : Director, Digital Services

About Us

Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, weve been impressing clients of all sizes and industries with our proven direct marketing solutions.

Whats our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner! From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools we've got it all!

Our Mission: To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.

At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! We value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.

Apply now, and let's embark on a thrilling adventure together! Your next chapter begins at Darwill.

Job Description:

Are you a savvy digital marketer who is eager to make a meaningful impact? Do you thrive in fast-paced environments where every day brings new challenges and opportunities? We're seeking a talented Digital Media Buyer to join our growing digital team! As a key player on our digital team, youll take ownership of crafting and executing cutting-edge paid media strategies across various digital channels. This role offers an exciting opportunity to work with a wide range of clients, harness the power of data to steer digital strategy, collaborate with an amazing team, and join a friendly, family culture. If this sounds like a fit for you, apply today.

Responsibilities/Essential Functions:

• Craft and Execute Social Media Magic: You'll be the architect behind our paid social media strategies, designing captivating campaigns that resonate across digital landscapes from social media, search, display, and more.
• Command Each Step of the Campaigns: Take charge of digital advertising campaigns from start to finish. Oversee each step of execution including tracking creative performance, optimization, and daily updates to improve performance.
• Manage Local Campaigns: Be the captain of our local campaigns. Manage them with finesse by optimizing budgets, lead volume, and quality targets.
• Dive into Data: Decipher data, analyze campaign performance metrics and make data-driven recommendations. Guide us in optimizing and improving campaigns while identifying any new opportunities.
• Collaborate with Internal Teams: Join forces with our creative team, marketing managers, and account managers to ensure every aspect of the campaign is finely tuned for maximum execution.
• Follow Compliance and Best Practices: Ensure campaigns sail smoothly within advertising regulations and industry standards.
• Experiment and Test: Embark down new trails with A/B testing and experimentation. Unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging to improve campaign performance.
• Pixel Perfectionist: Master the art of pixel placement, conversion tags, and other tracking mechanisms across digital realms. Ensuring every pixel is in its place to capture accurate data to measure each campaign.
• Quality Assurance Master: Put on your QA hat and conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags. Ensure pixels and tags work prior to campaign launch and throughout the campaign lifecycle.
• Digital Documentation: Chronicle your digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows. This documentation will guide our best practices and standards across the organization.

Qualifications:

• Bachelors degree in Marketing or similar field
• 2-5 years of experience in media buying
• Proven PPC/SEM experience
• Proven paid social experience
• Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates
• Experience in the Healthcare, Home Services, or Automotive industries is a plus
• Knowledge of SEO principles and practices and their benefits for integrated marketing strategies
• Knowledge of ranking factors and search engine algorithms
• Ability to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations
• Adaptability and willingness to learn in a constantly evolving digital marketing landscape
• Ad copywriting experience
• Understanding of UTM parameters
• Proficiency with GA4

• Acquired 20,000 paying and loving clinicians
• Generated 70,000 patient notes daily and over 2 million monthly
• Made thousands of clinicians happier

• Strategy & Execution: You'll own the strategy, budget, and execution of our digital marketing initiatives across key channels, including paid social, paid search, digital sponsorships, media buys and digital brand buys
• Agency Collaboration: You'll work closely with our external agency partners, providing clear direction and leveraging their expertise to ensure our campaigns are aligned with business goals.
• Rapid Iteration: You'll design and run rapid-fire tests and iterative campaigns, focusing on learning and optimization to maximize ROI.
• Data Analysis: You'll be highly focused on monitoring KPIs and analyzing business data to find opportunities for improvement, continually refining our strategy and tactics.
• Cross-Functional Partnership: You will collaborate with our sales, product, and design teams to ensure our digital marketing efforts are fully integrated with our overall business objectives.
• Competitive Intelligence: You will stay on top of the latest digital marketing trends and track competitive activity to ensure we're always ahead of the curve.

• 7-10 years of experience in digital marketing expertise, with a proven track record of success in driving revenue growth.
• You have a player/coach mindset, with the ability and willingness to start as an IC and grow into leadership roles.
• You have creative and innovative thinking, with an ability to develop creative and engaging marketing campaigns.
• You're data-driven and analytical, with a strong ability to measure and report on marketing performance.
• Deep hands-on experience across a variety of paid and organic digital channels (e.g. Google Ads, LinkedIn, Facebook).
• A passion for healthcare & technology and a desire to make a positive impact on the industry.

• Competitive salary and equity in a high-growth company.
• Opportunity to make an immediate impact.
• Medical, dental, and vision benefits for US-based employees.
• Unlimited PTO.
• Company-sponsored annual retreats.
• 401(k) plan to support your long-term financial goals
• Commuter stipend for our San Francisco based employees

Job Summary:
We are seeking a results-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The ideal candidate will be responsible for planning, implementing, and optimizing digital campaigns to drive traffic, engagement, lead generation, and brand awareness. This role requires a deep understanding of digital marketing channels, analytics, and content strategy, along with strong leadership and communication skills.

Key Responsibilities:
-- Develop and manage digital marketing campaigns across channels including email, social media, SEO, PPC, and content marketing
-- Monitor and analyze performance metrics to optimize campaigns and improve ROI
-- Manage and oversee the company’s online presence including website, social media, and digital advertising
-- Coordinate with creative teams to produce engaging content and visuals
-- Implement SEO strategies to improve search engine rankings and organic traffic
-- Plan and execute paid advertising campaigns using platforms such as Google Ads, Meta Ads, and LinkedIn
-- Track user behavior and campaign outcomes using analytics tools like Google Analytics, HubSpot, or similar
-- Stay current with digital marketing trends, tools, and best practices
-- Report on key performance indicators and provide recommendations for improvement

Requirements:
-- Bachelor’s degree in marketing, communications, or a related field
-- 3 to 5 years of experience in digital marketing, with proven campaign results
-- Proficiency in digital marketing tools, analytics platforms, and CRM systems
-- Strong understanding of SEO, SEM, email marketing, and social media strategy
-- Excellent written and verbal communication skills
-- Ability to manage multiple projects and meet deadlines in a remote work environment
-- Strong analytical skills and attention to detail
-- Experience managing budgets and vendor relationships is a plus

What We Offer:
-- Competitive salary and performance-based incentives
-- 100 percent remote work flexibility
-- Creative and collaborative work environment
-- Opportunities for career advancement and leadership
-- Access to training, marketing tools, and professional development resources

ROMTech is transforming post-surgical recovery with innovative remote rehabilitation technology. We’re now looking for a Digital Marketing Manager to manage our digital presence across social media, email, and web platforms. This role is ideal for someone who thrives in a fast-paced environment and enjoys both creative content development and data-driven marketing execution.

This is an onsite opportunity located in Clearwater, FL. Please include your portfolio or examples of past digital campaigns or content.

Key Responsibilities:

• Manage daily activity across social media platforms (LinkedIn, Instagram, Facebook, YouTube).
• Create and schedule original content (posts, videos, graphics) aligned with brand and campaign goals.
• Monitor performance metrics and audience feedback to optimize content.
• Respond to online reviews and escalate issues as needed.
• Collaborate with internal teams to maintain consistent brand messaging.
• Plan and execute email campaigns for lead nurturing, education, and engagement.
• Write and optimize email copy for clarity, performance, and compliance.
• Segment email lists using CRM/LMS data for targeted messaging.
• Track and analyze email performance (open rates, click-throughs, conversions).
• Contribute to blog posts, video scripts, and campaign messaging.
• Launch and manage digital campaigns (organic, paid, referral).
• Use tools like HubSpot, Google Analytics, and platform dashboards to report results.

Success Metrics:

• Growth in social followers, engagement, and impressions.
• Email open and click-through rates.
• Web traffic from digital campaigns.
• Content performance (views, shares, downloads).
• Timely and consistent campaign execution.

Requirements:

• 3–5+ years of experience in digital marketing, content marketing, or social media.
• Strong writing and visual storytelling skills.
• Proficient in tools like HubSpot, Mailchimp, Hootsuite, Meta Business Suite, Google Analytics.
• Familiar with AI tools and prompt engineering for productivity and creativity.
• Experience in B2B, healthcare, or regulated industries is a plus.
• Strong organizational skills and ability to manage multiple campaigns.
• Data-driven mindset with experience tracking and optimizing performance.

Work Environment:

• Ability to sit at a computer for extended periods
• Moderate noise (calls, meetings, computer audio)
• May require standing, reaching, kneeling, and using hands for computer and phone use
• Regular, predictable attendance required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Reasonable accommodation requests must be made in writing by emailing

We are an equal opportunity employer. Qualified Applicants are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status, or any other classification protected under applicable Federal, State or Local law.

Job Title: Director of Digital Marketing

Reports To: Vice President, Brand Strategy

Overview

The Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.

Key Responsibilities

Digital Strategy & Planning

• Develop integrated digital strategies aligned with brand positioning and revenue goals.
• Lead digital activation for brand campaigns across multiple formats and platforms.
• Define channel mix and budget allocation by brand to optimize ROAS and LTV.

Campaign Execution & Channel Oversight

• Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.
• Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).
• Oversee content strategy, site optimization, and UX personalization.

Personalization & Innovation

• Leverage customer and product data with AI tools to drive personalization.
• Support integration of the marketing tech stack for real-time content delivery.

Analytics & Optimization

• Own performance dashboards, ensuring data transparency and campaign effectiveness.
• Optimize campaigns based on ROAS, traffic quality, and behavior insights.
• Lead A/B testing and performance reviews across channels.

Cross-Functional Collaboration

• Partner with eCommerce, Creative, Brand Strategy, and Merchandising teams.
• Align campaign timing with brand storytelling and catalog planning.
• Manage agency and vendor performance across media, SEO, and automation.

Qualifications

• Bachelor’s in Marketing, Digital Media, or related field; Master’s preferred.
• 8+ years in digital marketing across DTC and retail channels.
• Expertise in media planning, paid and organic digital, email/SMS, and affiliate.
• Strong analytics, attribution, and customer segmentation experience.
• Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).
• Strong leadership, communication, and project management skills.

Preferred Attributes

• Experience with early childhood and K–12 customer journeys.
• Knowledge of catalog marketing integration.
• Data- and storytelling-driven approach to customer relationships.
• Innovative, trend-aware mindset.

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

Let me know if you’d like this compiled with the others or formatted for a specific platform or internal document.

We’re hiring a versatile Digital Marketing Manager to lead our in-house SEO, local search, and paid search advertising efforts . You’ll manage all aspects of digital visibility across multiple pediatric dental and orthodontic practice brands—developing and optimizing campaigns that drive new patient growth.

This is a high-impact role at the ground floor of a growing marketing team. You’ll be responsible for the planning, execution, and performance of digital campaigns across Google Ads, GMB profiles, and key SEO/GEO channels.

What You’ll Do

Paid Media (Google Ads)

• Build and manage search, display, and remarketing campaigns across multiple practice locations
• Optimize campaign structure, bidding, keywords, copy, and landing page performance
• Report on spend, performance, CPL, and ROI; make ongoing improvements
• Manage budgets of ~$20–30K/month across brands

SEO + Local Search

• Audit and optimize local listings (GMB/GBP), directory citations, and schema markup
• Improve on-site SEO: metadata, page speed, heading structure, and content tagging
• Own BrightLocal/Yext listings tools and Google Search Console analytics
• Improve organic rankings and local relevance
• Ensure practice brands are represented in AI platforms (GEO)

Strategy & Collaboration

• Work closely with the VP of Marketing and external designers/writers
• Ensure consistency across brands while optimizing for local differentiation
• Support reporting via Looker Studio and other analytics dashboards
• Work with external teams to maximize performance

What You Bring

• 3+ years of experience in digital marketing, with strong proficiency in both SEO and Google Ads
• Experience working in or with dental practices or DSOs , ideally in Pediatric or Orthodontic specialties
• Familiarity with multi-location/local SEO best practices
• Strong knowledge of Google Ads, Google Analytics (GA4), GSC, and related tools
• Experience using platforms like BrightLocal, SEMrush, WordStream, or similar
• Agency experience is a plus—but the ability to own execution is key
• Based in or near Broward County, FL, with the ability to work from our office 1x/week

Bonus Points For

• Experience managing digital campaigns for medical/dental groups
• Knowledge of Meta Ads or YouTube Ads
• Google Ads, GA4 certification(s)
• Familiarity with HIPAA-compliant tracking or healthcare-related ad requirements

Why Join Us?

• Opportunity to shape the digital foundation of a growing dental group
• Autonomy, impact, and collaboration with doctor-owners
• Fast-paced, values-driven environment that prizes integrity, growth, and leadership
• Competitive compensation and a pathway to grow into a leadership role

Jajo seeks a strategic and results-driven Digital Marketing Strategist to join our growing marketing agency! This opportunity is heavily weighted in paid advertising and is perfect for someone who thrives in a fast-paced, collaborative environment, driving real business results.

As a Digital Marketing Specialist, you’ll be at the forefront of Jajo’s digital marketing efforts, developing, executing, and optimizing multi-channel campaigns for a diverse range of clients. You’ll work closely with our content and creative teams to implement high-impact strategies across paid search, programmatic advertising, social platform advertising, and marketing automation. You’ll also leverage key findings through data analysis to improve campaign performances and help our clients maximize their return on investment (ROI).

This is an 8-hour, full-time remote position.

What You'll Do

• Develop & Optimize Digital Strategies  – Plan and execute innovative multi-channel digital marketing campaigns, including programmatic, paid search (Google Ads), paid social (Meta, LinkedIn, etc.), SEO/SEM, email marketing, and lead generation funnels.
• Manage & Monitor Ad Performance  – Oversee the execution and day-to-day management of paid campaigns, continuously optimizing performance to improve ROI.
• Audience Targeting & Keyword Research  – Conduct in-depth research to build precise target audiences and identify high-value keywords to drive campaign success.
• Data-Based Decision Making  – Track, measure, and analyze campaign performance (ROI, KPIs) using analytics tools to inform optimization strategies.
• Enhance Customer Journeys  – Identify conversion and drop-off points, providing insights and strategies to improve the end-to-end user experience.
• Stay Ahead of Trends  – Keep up with digital marketing advancements, platforms, and tools, implementing creative strategies  for our agency and clients.
• Educate & Advise  – Provide thought leadership and strategic recommendations to internal teams and clients, ensuring they leverage the best digital marketing solutions.

What We're Looking For

• Experience – At least 3-5 years in a professional role, preferably with an agency .
• Expertise – Proven track record in digital strategies (organic and paid), audience targeting, budgeting, lead generation, data interpretation, and campaign management.
• Technical Skills – Strong working knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO/SEM, programmatic advertising (DSP), and email marketing.
• Analytics & Tracking – Experience with marketing analytics tools (Google Analytics, Google Tag Manager, etc.), attribution modeling, and conversion tracking.
• Education – Bachelor’s degree in a related field of study.
• Bonus Skills – Relevant certifications (GA4, Google Ads, Meta Blueprint, HubSpot, etc.) are a plus!

Who You Are

• Collaborative & Strategic – Thrives in a team-oriented environment and brings a passionate, positive, and high-energy approach to problem-solving and client service.
• A Clear Communicator – Able to break down complex digital marketing strategies into easy-to-understand recommendations for clients and internal teams.
• Highly Organized & Detail-Oriented – A self-starter who can manage multiple projects efficiently while ensuring top-notch quality and execution.
• Results-driven – Focused on performance metrics and always looking for ways to improve digital marketing effectiveness. Proving value to our clients is paramount.

Why Join Jajo?

• Work with a Creative Team – Join a forward-thinking, data-driven agency committed to delivering innovative marketing solutions that make a real impact.
• Remote Flexibility – Skip the traffic and enjoy the best work/life balance.
• Career Growth Opportunities – Develop your skills, take ownership of projects, and advance your career in a fast-growing agency.
• Diverse & Exciting Clients – Work with various industries, expanding your expertise and broadening your experience.
• Generous Paid Time Off (PTO) – No annual "use it or lose it" here. Spend more time doing what YOU want.
• Health, Dental & Vision
• 401(k) + Match

About Us

For over 20 years, Jajo has been a force among Midwest marketers. With global clientele and vast industry experience, we offer large-firm capabilities while possessing the agility of a dedicated agency.

Our mantra is Build Believers . We help businesses develop lifelong champions of their brands through highly creative marketing strategies that generate, nurture, and convert.

If you’re a digital marketing expert seeking a fresh opportunity, we’d love to hear from you!