2,565 Head Of Marketing jobs in the United States

Description
Head of Marketing needed for a full-time, hybrid (3/2) position in the Burlington Massachusetts area. MUST have lighting experience, NO exceptions. MUST have 15+ years of marketing and/or product development experience, with 7+ years in a marketing leadership role. Salary is up to 180K + 30% bonus potential. No relocation costs provided.
The Head of Marketing will lead and coordinate all marketing efforts in the United States and Canada to drive product sales and support the company's overall business goals. This role involves developing and implementing marketing strategies, managing budgets, and collaborating with sales and product teams to enhance market share. Reporting to the global marketing organization, this position plays a critical role in shaping the company's market presence.
Key Responsibilities:
+ Develop and execute marketing strategies for the region to meet sales and operational targets.
+ Oversee marketing campaigns, channels, and promotional activities (PUSH vs. PULL) across Trade, Retail, and eCommerce.
+ Create and implement online marketing strategies to support sales growth and launch new products/services.
+ Manage and allocate the marketing budget, ensuring cost-effective and impactful initiatives.
+ Identify and implement process improvements to enhance efficiency and establish scalable solutions for marketing activities.
+ Collaborate with sales teams to create go-to-market strategies, product positioning, and messaging for new launches.
+ Represent customers in management discussions and drive special projects based on regional needs.
+ Manage external vendors and contractors to meet performance goals.
Supervisory Responsibilities:
+ Lead and develop the marketing teams through coaching, performance management, and fostering a collaborative team culture.
+ Set annual goals, conduct performance reviews, and create opportunities for career development.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
+ 15+ years of marketing and/or product development experience, with 7+ years in a marketing leadership role.
+ Experience in the lighting industry and working with global teams is preferred.
+ Excellent leadership, strategy development, and process improvement skills.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Job Description

Job Description

Head of Marketing

Los Angeles or NYC | Hybrid

Responsibilities Summary:

We are seeking an experienced Head of Marketing to join our team. The ideal candidate will come from a luxury marketing background and be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Head of Marketing will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.

Responsibilities:

• Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
• Conduct market research to identify customer needs, market trends, and competitive landscape
• Work closely with the sales team to align marketing efforts with business objectives and sales targets
• Develop and manage the marketing budget and track ROl for all marketing activities
• Oversee product marketing, including product positioning, messaging, and pricing strategies
• Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
• Manage public relations efforts, including media outreach, press releases, and speaking engagements
• Oversee advertising efforts, including online and offline advertising campaigns
• Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
• Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
• Stay up-to-date with the latest marketing trends, tools, and technologies

Qualifications

• Bachelor's degree in marketing or related field; MBA preferred
• Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in luxury consumer goods marketing
• Proven track record of developing and executing successful marketing campaigns
• Strong leadership and management skills with the ability to inspire and manage a team
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
• Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies

Salary: $140K + bonus and potential equity options

Job Description

Job Description

Polar Analytics: The All-in-One Data Platform for Consumer Brands ️ ️

Polar Analytics simplifies data so brands can make smarter, faster decisions without the complexity of traditional tools. Powerful yet user-friendly, it gives DTC brands the insights they need to scale profitably.

Role Overview

We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth. This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up. You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels.

Key Responsibilities Marketing Strategy & Execution

• Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets.

• Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines.

• Oversee and optimize the marketing budget

• Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics.

• Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets

• Build and manage a high-impact marketing organization fostering innovation and collaboration

• Continuously improve the performance and productivity of the marketing team.

• Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)

SEO & Web Leadership

• Build and execute an SEO strategy to grow organic traffic, and dominate relevant search results.

• Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning .

• Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices

• Own web analytics and reporting, using data to drive continuous optimization

• Manage the external website developer to improve website performance and changes.

Content & Campaign Management

• Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video

• Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank.

• Manage writers/designers as needed

Webinar & Event Marketing

• Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions

• Create post-event campaigns to convert attendance into qualified leads

• Support sales in conferences in Europe and North America.

Requirements

• 2-5 years in senior marketing roles in B2B SaaS

• 5-10 years of experience, ideally in short-term rental or travel tech

• Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation

• Strong understanding of webinar production and audience engagement tactics

• Proven track record of leading and scaling marketing teams

• Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar

• Excellent project management and cross-functional collaboration skills

• Native or near-native English proficiency

**BASIC PURPOSE** :
The **_Head of Marketing Strategy and Planning_** understands what makes the Love's brand valuable. The role will create and drive world class strategic marketing & advertising initiatives to articulate the Love's vision, resulting in increasing sales and enhancing the brand image. They will partner and lead cross-functionally in their mission to innovatively tell the Love's story and differentiate the Love's brand from competitors.
**MAJOR RESPONSIBILITIES:**
+ Create a winning, long-term, cross-channel marketing strategy that maximizes company profitability, yet remains lean and financially disciplined.
+ Lead the development of brand and marketing strategy for Love's Travel Stops and associated lines of business.
+ Identify and analyze key market trends, competitor activities, and consumer habits to formulate the best strategies to effectively influence the market landscape and emotionally engage with our customers.
+ Steward and align marketing & business goals in a way that ensures creative deliverables authentically bring Love's principal of "Highway Hospitality" to the market.
+ Drive collaboration among internal teams & external partners to create the most engaging marketing content, promotions, and advertising materials.
+ Partner with internal & external sales organizations, along with utilizing current - and vetting prospective - agency & technology partners, to craft the most refined and efficient go-to-market strategies, including paid marketing opportunities.
+ Own accountability for self and group by tracking performance against organizational goals.
+ Establish & develop scalable marketing strategies, which includes determining & optimizing best practices, budgets, and appropriate KPIs.
+ Monitor and regularly report on marketing expenses, particularly on ROI & Return on Goal metrics for campaign effectiveness, adjusting strategies as needed.
+ Define 'new business' vs. 'mature business' spend strategies and ensure marketing is included in all relevant pro-forma.
+ Manage and evolve the Love's enterprise marketing strategy to ensure sustained growth.
+ Collaborate with marketing team to refine Love's brand positioning & brand promise, including differences between Love's Travel Stops and the Love's Family of Companies.
+ Oversee the planning, execution, and measurement of multi-channel enterprise marketing campaigns, including digital, traditional, and social media marketing.
+ Work closely with other leaders in marketing to ensure consistency within brands and differentiation across the company's brands.
+ Build a sustainable marketing strategy that is inclusive of EV and alternative fuel investments, but does not alienate our primary customer, the professional driver.
+ Build up and direct an efficient, high performing creative team.
+ Empower department leaders and their team members to bring innovative ideas to the business, delegating responsibility and tracking accountability as appropriate.
+ Attentive to the coaching, mentoring, and support of leaders who can lead leaders.
+ Foster a spirit of teamwork and champion the Love's culture of inclusion & diversity.
+ Responsible for personnel actions within department, including hiring, performance management, and termination.
**REQUIREMENTS:**
+ Bachelor of arts degree in Marketing, Business Administration, or related field; Master's degree preferred.
+ Proven experience of at least 10 years in a senior marketing role, with a focus on marketing strategy development, advertising, and brand management within the retail industry.
+ Creativity and originality in design of brand campaigns and marketing strategies.
+ Demonstrated expertise in budget management, ROI tracking, and performance measurement.
+ Strong leadership skills with the ability to inspire and motivate cross-functional teams.
+ Supervises the work of others through a team of subordinate managers.
+ Exceptional strategic thinking, analytical abilities, and problem-solving skills.
+ Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
+ Knowledge of sustainability practices and their integration into marketing strategies is preferred.
+ Proficiency in marketing analytics tools and platforms.
+ Ability to thrive in a fast-paced, dynamic environment and drive results under pressure.
+ The position will report to the Chief Marketing Officer and work from Love's Oklahoma City Corporate office.
**Job Function(s):** Corporate
**Our Culture:**
Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.
Love's is an Equal Opportunity Employer. Veterans encouraged to apply.
EOE-Protected Veterans/Disability

Our client, a dynamic and rapidly growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Head of Marketing to lead their brand initiatives in Washington, D.C., US . This executive role is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, market share, and revenue growth for a portfolio of popular consumer products.

The Head of Marketing will oversee all aspects of marketing, including brand management, product innovation, advertising, digital marketing, public relations, and market research. You will be responsible for leading and mentoring a talented marketing team, managing the marketing budget, and identifying new growth opportunities. The ideal candidate possesses a deep understanding of the FMCG landscape, consumer behavior, and the latest marketing trends and technologies. Exceptional leadership, strategic planning, and creative thinking skills are essential for success.

Key responsibilities include developing go-to-market strategies, analyzing market trends and competitive landscapes, and building strong relationships with retailers and distribution partners. You will also be instrumental in shaping the brand's identity and ensuring consistent messaging across all marketing channels. A minimum of 10 years of progressive experience in marketing within the FMCG industry, with at least 5 years in a senior leadership role, is required. An MBA or Master's degree in Marketing, Business Administration, or a related field is highly preferred. This is a significant opportunity to shape the marketing direction of leading brands and contribute to the growth of a forward-thinking company in the nation's capital, Washington, D.C., US .

Our client, a rapidly growing e-commerce company, is looking for an experienced Head of Marketing Analytics to lead their data-driven marketing efforts from their offices in Charlotte, North Carolina, US . This executive position will be responsible for defining and implementing the company's marketing analytics strategy, driving insights from data to inform marketing decisions, and measuring the effectiveness of marketing campaigns. You will oversee a team of marketing analysts, ensuring the accuracy and integrity of data reporting and the development of advanced analytical models. Key responsibilities include designing and implementing A/B testing frameworks, attribution modeling, customer segmentation, and predictive analytics to optimize marketing spend and customer acquisition strategies. You will collaborate closely with marketing leadership, product teams, and sales to provide actionable insights and recommendations that drive business growth. The ideal candidate will possess a strong background in statistical analysis, data visualization, and proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, SQL, and BI platforms (e.g., Tableau, Power BI). A deep understanding of marketing funnels, customer journeys, and digital marketing channels is essential. You will be expected to present complex analytical findings to stakeholders at all levels, translating data into clear, concise, and impactful business recommendations. A Bachelor's or Master's degree in Statistics, Economics, Business Analytics, or a related quantitative field is required, along with a minimum of 8 years of experience in marketing analytics, with at least 4 years in a leadership role. Exceptional analytical, strategic thinking, and communication skills are vital for success. This is an exciting opportunity to shape the future of data analytics within a forward-thinking organization.

Benefits:

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Profit sharing

Training & development

Laser Eye Center of Silicon Valley is a nationally recognized leader in refractive surgery, delivering life-changing vision correction with cutting-edge technology and an unreasonably high standard of patient care. Based in the heart of Silicon Valley, we combine medical excellence with an elevated, modern patient experience.

We are seeking a best-in-class Head of Marketinga strategic, forward-thinking leader who can accelerate our growth and help redefine what the modern medical experience looks and feels like. This is a hands-on leadership role in a growing practice, where you will both set strategy and directly execute campaigns, especially in digital, social, and content creation. Its a rare opportunity to shape a leading healthcare brand and impact thousands of lives through world-class storytelling, patient engagement, and visionary marketing.

Job Summary

The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive patient acquisition, conversion, and referrals. This leadership role requires a strategic visionary with deep marketing expertise, strong leadership skills, and a passion for marketing, particularly in the elective surgery field.

Key Responsibilities

Strategic Leadership: Develop and implement long-term marketing strategies aligned with the practices growth objectives and patient care mission.

Brand Management: Maintain a strong, recognizable brand identity that differentiates our practice in the refractive surgery market.

Digital & Traditional Marketing: Lead multi-channel marketing campaigns including SEO, SEM, content marketing (long and short-form), social media (established and emerging), email, paid advertising, and community outreach.

Patient Acquisition & Referrals: Drive patient lead generation efforts and improve patient journey engagement through referral program development.

Team Leadership: Lead, mentor, and develop the marketing team to foster innovation, accountability, and high performance.

Data-Driven Decisions: Utilize analytics and performance metrics to optimize campaigns and demonstrate ROI continuously.

Budget Oversight: Manage the marketing budget effectively, allocating resources to maximize impact.

Market Research: Conduct ongoing split-test, market study, and competitive analysis to identify trends, opportunities, and patient needs.

Sales & Provider Collaboration: Work closely with surgeons, clinical staff, and sales teams to ensure marketing efforts align with patient services and goals.

Vendor & Agency Management: Oversee relationships with external marketing agencies, consultants, and vendors.

Technology Utilization: Leverage CRM (Salesforce) and AI-driven marketing tools to streamline campaigns and improve patient communication.

Crisis Communication: Manage sensitive communications and reputation management when necessary.

Stakeholder Engagement: Build and maintain strong relationships with internal leadership, referral partners, and community organizations.

Qualifications

Bachelors degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.

5-10 years of progressive marketing experience, with at least 3 years in a leadership role.

Experience in healthcare marketing, ideally in ophthalmology, refractive surgery, or elective medical fields.

Proven track record of developing and executing successful multi-channel marketing strategies.

Strong leadership skills with experience managing teams and collaborating cross-functionally.

Expertise in digital marketing, SEO/SEM, CRM, and marketing automation platforms.

Excellent communication, presentation, and interpersonal skills.

Analytical mindset with proficiency in data analysis and performance measurement.

Ability to adapt in a dynamic, fast-paced, high-end environment.

Strong problem-solving skills and resilience.

Demonstrated success managing budgets and vendor relationships.

Benefits & Work Environment

Competitive compensation with profit-sharing opportunities.

Comprehensive medical and dental benefits.

401(k) plan with company match.

Generous paid holidays plus paid sick, personal, and vacation time.

Great working environment with a supportive team and collaborative culture.

Opportunity to work with passionate professionals in a top-tier refractive surgery practice.

Preferred Experience: While not required, experience engaging Chinese-speaking audiences and creating culturally relevant marketing content will be considered a strong asset.

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Direct message the job poster from TorchLight Hire

Seeking Director of Marketing & Brand for Tech Company Focused on Policy and AI

TorchLight Hire is seeking a Head of Brand & Marketing to lead brand strategy and demand generation efforts for a fast-growing, venture-backed SaaS company at the intersection of public policy and artificial intelligence. If you are a strategic, hands-on B2B marketer with a passion for driving impact and building brands from the ground up, this could be your next move. Preference given to candidates with background in government affairs, policy, or advocacy.

Location :

Qualified applicants must be in the DC Metro area; this is a hybrid role requiring 3 days / week on-site in Washington, DC.

U.S. citizenship or a permanent residency card is required for eligibility.

Employment :

Direct hire opportunity; full-time, 40 hours per week. Hybrid work environment.

Role Responsibilities :

• Define and execute a compelling brand identity and go-to-market strategy across all marketing channels
• Design and manage integrated demand generation campaigns to drive qualified prospect meetings
• Develop thought leadership content, including blog posts, op-eds, white papers, and event panels
• Oversee all digital marketing initiatives including website content, SEO / SEM, CRM / email campaigns, and analytics
• Plan and execute media outreach, press releases, and influencer engagement within the DC policy ecosystem
• Manage event marketing strategy and execution, both virtual and in-person
• Collaborate cross-functionally with product, sales, and customer success teams
• Manage marketing vendors, contractors, and freelancers as needed
• Analyze marketing performance and optimize campaigns for pipeline growth and brand awareness

Skills and Experience :

8+ years of experience in B2B marketing for SaaS, government technology, or policy-related sectors

Strong background in brand development and full-funnel marketing execution

Exceptional writing and communication skills; ability to translate complex ideas into engaging content

Knowledge of the Washington, DC public policy landscape is required

Experience using CRM, marketing automation, and analytics platforms (e.g., HubSpot, Zoho, GA)

Proven ability to work in fast-paced startup environments with comfort around ambiguity

Strong leadership, project management, and vendor oversight skills

Experience in event marketing and media relations is a plus

Interest in artificial intelligence and its role in policy or communications is preferred

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Sales

Industries

Technology, Information and Media

Referrals increase your chances of interviewing at TorchLight Hire by 2x

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Medical insurance

Vision insurance

401(k)

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