1,111 Head Of Search jobs in the United States

Digital Marketing Search Engine Optimization Specialist

60523 Oak Brook, Illinois Advocate Health Care

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Job Description

Digital Marketing Search Engine Marketing and Search Engine Optimization Specialist

This range is provided by Advocate Health Care. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30.15/hr - $45.25/hr

We’re looking for a proactive, analytical, and results-driven SEO Specialist to join our growing marketing team. This mid-level role is perfect for someone with 2–5 years of hands-on SEO experience who thrives in a fast-paced environment and enjoys both strategic thinking and tactical execution. As an SEO Specialist, you’ll take ownership of organic search initiatives across multiple channels, working closely with our content creators, developers, and paid media team to drive traffic, improve rankings, and increase conversions. You’ll be responsible for identifying opportunities, implementing best practices, and continuously optimizing our digital presence to support broader business goals.

Key Responsibilities
  • Strategize, execute, and manage Advocate Health's ongoing SEO efforts
  • In-depth keyword research - analyze keywords by topic and level of competition
  • Perform competitive analysis and content gap assessments
  • Implement on-page optimization
  • Manage local SEO and Google Business Listings
  • Develop content briefs and have ability to explain their importance
  • Provide SEO audits, recommendations, and tactics for continued campaign improvements
  • Understand the DOM and be able to explain its importance, from an SEO perspective to stakeholders
  • Recommend and explain actionable SEO strategies as it relates to content marketing and content hubs
  • Create and present reports and metrics to stakeholders
  • Stay current with search engine algorithm updates, industry trends, and emerging tools to ensure our strategies remain effective and compliant
Education/Experience Required
  • Bachelor's degree or equivalent work experience; Master’s degree preferred. Field of Study: Marketing, advertising, digital, computer science.
  • 2–5 years of progressive experience in advertising, media planning, digital marketing technology
Knowledge, Skills & Abilities Required
  • 2–5 years of SEO experience, ideally in an agency or in-house role
  • Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz)
  • Strong understanding of Google Search Console and Google Analytics (GA4 experience preferred)
  • Familiarity with HTML, CSS, and basic JavaScript for SEO purposes
  • Excellent written and verbal communication skills
  • Proven ability to improve search engine rankings and organic traffic
  • Experience with CMS platforms (e.g., WordPress, Shopify) a plus
License/Registration/Certification
  • Google AdWords Certification and Google Advanced Analytics Certification
Physical Requirements And Working Conditions

N/A

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

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Director Search Engine Optimization

60290 Chicago, Illinois DAC

Posted 8 days ago

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Job Description

Overview

Join to apply for the Director Search Engine Optimization role at DAC .

This range is provided by DAC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Move Your Career Forward with DAC as a SEO Director

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The SEO Director works with the online account team to provide research, implementation, campaign management, and reports on client campaigns. They plan and consult on and implement SEO best practice for a high-end corporate client base. They stay up to date on the latest search engine updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO Director will also lead the SEO team.

Key Objectives of the role
  • Oversee internet marketing activities, focused on developing and executing search engine optimization strategies and performance analysis
  • Manage campaign strategies for clients while working with management and team members
What You’ll Do

Planning and Management of Client Campaigns

  • Provide strategic leadership to the SEO team in developing and implementing plan objectives
  • Develop SEO goals based on the client’s goals and objectives
  • Perform research to gain a better understanding of target audience, brand, category, and competitive landscape
  • Keyword research to generate relevant keyword lists for new and existing programs
  • Carry out full SEO audits as required with recommendations for programs including: URL structure, Navigation Structure, Canonicalization Issues, Contextual links, HTML & XML sitemaps, Robots.text, Title, Header, Image, Keyword, and Description Tags, and Social SEO recommendations
  • Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement
  • Campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary
  • Report on program status to Account Manager or client team
  • Support Account team on client calls with technical campaign information

Optimization

  • Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
  • Suggest content improvements with a view to improving organic traction
  • Keyword expansion, including target and/or negative keywords where applicable

Analysis

  • Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues

Industry Knowledge

  • Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources
  • Share knowledge of SEO practices into the business to assist in the development and recommendation of new SEO strategies
  • Demonstrate knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
Preferred Requirements
  • Minimum of 4-6 years of online marketing experience in a lead SEO role, preferably in an agency environment
  • In-depth understanding of the search engine ranking process
  • Basic knowledge of HTML, PHP, CSS, and web standards. ASP.NET knowledge is a plus
  • Highly organized and ability to work in a dynamic, fast-paced environment
  • Self-starter with ability to manage multiple projects and prioritize tasks
  • Excellent communication skills, written and verbal
  • Ability to work in a team and cross-team environment
  • Proven track record of improving search rankings through application of SEO best practices
  • Experience of writing and evaluating copy for SEO purposes
  • Demonstrated knowledge of SEO tools (e.g. Google Analytics, Google Webmaster tools, Bright Edge, SEOMOZ tools, Advanced Web Ranking, etc.)
  • Ability to manage multiple SEO projects at one time
  • Strong attention to detail, problem solving, and time management skills
  • Knowledge of online marking metrics
  • Strong analytical skills with demonstrated experience using analytics to identify issues and opportunities
What You’ll Get
  • Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry
  • Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation
  • Competitive salary and comprehensive health benefits
  • Generous PTO, wellness initiatives and parental leave
  • Retirement saving plans
  • Opportunities for continued learning and professional development
  • A supportive, collaborative, and casual work environment
How We Work

This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $135,000 to $150,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

Inferred from the description
  • Medical insurance
  • Vision insurance
  • 401(k)
  • Paid maternity leave

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Search Engine Optimization Specialist

90211 Beverly Hills, California Addison Group

Posted 8 days ago

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Job Description

This range is provided by Addison Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $5.00/hr

REQUIRED

Job Title: SEO Consultant

Location (city, state): Beverly Hills, CA - 5 days onsite

Compensation: 50-65/hr

Benefits: This position is eligible for medical, dental, vision, and 401(k).

Job Description:

We are seeking an experienced SEO Consultant to partner with a luxury retail brand during a critical domain migration project. The consultant will benchmark current SEO performance, safeguard organic equity, and ensure long-term search growth. Responsibilities include conducting comprehensive audits, developing migration strategies, guiding technical implementation, and monitoring performance. This role requires an expert in enterprise SEO with a proven track record of executing successful migrations for large-scale, content-rich websites. It will start as a 3-6 month contract and requires onsite presence in Los Angeles 5 days per week.

Responsibilities
  • Conduct comprehensive SEO audits across technical, on-page, and off-page elements
  • Define URL mapping and redirect strategies
  • Collaborate with internal marketing, engineering, and product teams on rollout execution
  • Provide technical specifications for redirects, structured data, and tracking
  • Monitor migration results and deliver performance reports and growth recommendations
Qualifications
  • 5+ years of experience in SEO with a strong emphasis on technical SEO for large-scale sites.
  • Proven track record of managing domain or site migrations without loss of organic visibility.
  • Strong understanding of 301/302 redirects, canonicalization, crawl budget, structured data, hreflang, and mobile-first indexing .
  • Hands-on experience with SEO tools (GSC, GA4, Ahrefs, SEMrush, Screaming Frog, Botify, or equivalent).
  • Excellent communication skills; ability to clearly explain technical SEO concepts to non-technical stakeholders.
  • Strong analytical skills with the ability to interpret data and translate insights into strategy.

REQUIRED

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Senioriry level
  • Associate
Employment type
  • Contract
Job function
  • Information Technology and Marketing
Industries
  • Retail Apparel and Fashion

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Search Engine Optimization Specialist

92189 San Diego Country Estates, California Kanbar Digital, LLC

Posted 6 days ago

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Job Description

Direct message the job poster from Kanbar Digital, LLC

To support and execute on-page and off-page optimization strategies to improve website visibility and drive organic traffic.

Responsibilities
  • Conduct keyword research and analysis to inform optimization efforts
  • Implement on-page optimization techniques such as title tag optimization, meta descriptions, and header tag optimization
  • Monitor and analyze website performance using tools such as Google Analytics and Google Search Console
  • Assist in the creation and execution of off-page optimization strategies, such as link-building and social media outreach
  • Collaborate with the marketing team to ensure website content aligns with the overall SEO strategy
  • Stay up-to-date on industry trends and best practices in SEO
Requirements
  • 3-5 years of experience in SEO
  • Bachelor's degree in Marketing, Computer Science, or a related field
  • Knowledge of best practices in on-page and off-page optimization

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Search Engine Optimization Specialist

90232 Culver City, California Psycle Health

Posted 6 days ago

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Job Description

SEO Specialist (Local Technical | Healthcare Focus)

Psycle Health is looking for a Local Technical SEO Specialist who knows how to make healthcare clinics rank where it matters most, in their local markets. You’ll own the full SEO lifecycle: from optimizing Google Business Profiles and medical service pages to diagnosing site performance issues, managing content workflows, and collaborating with developers on Duda. If you love blending analytical depth with creative local growth strategies, this role’s for you.

Key Responsibilities

Local SEO

  • Conduct keyword and competitor research focused on Mental health search intent (e.g., “ketamine therapy near me,” “TMS treatment (city name)”)
  • Manage and optimize Google Business Profiles across multiple clinic locations, ensuring consistent NAP data, categories, and patient-facing updates
  • Build and maintain local citation networks to improve visibility in map packs and local SERPs
  • Develop location-specific landing pages optimized for both conversion and compliance
  • Monitor and report on review trends, click-to-call metrics, and direction requests to inform engagement strategy

Technical SEO & Content Operations

  • Perform comprehensive technical audits to uncover crawl, indexation, and Core Web Vitals issues
  • Optimize site structure, internal linking, canonicalization, and robots.txt for healthcare-specific SEO compliance
  • Collaborate with developers to resolve Duda-specific performance issues, site speed, mobile responsiveness, and structured data deployment
  • Provide ongoing support and insights via Google Search Console , including indexation monitoring, error resolution, and performance tracking
  • Support and optimize Google Business Profiles through consistent posting, keyword optimization, and visibility improvements
  • Coordinate with content writers to ensure blog posting, meta data, and on-page content align with SEO best practices and target keywords
  • Manage redirects, migrations, and technical rollouts across multiple Duda & Word Press properties
  • Create automated dashboards and reporting using GA4, Looker Studio, and Sheets
Qualifications
  • 3 years of experience in Local & Technical SEO (1.5 each) , preferably within healthcare or multi-location businesses
  • Proficiency with Duda CMS (page speed, metadata, redirects, mobile optimization, and content management)
  • Deep understanding of Google’s healthcare advertising and search compliance ecosystem
  • Working knowledge of LegitScript certification requirements and how they impact SEO, paid ads, and compliance for behavioral health and interventional psychiatry clinics
  • Strong technical foundation in HTML, CSS, JavaScript , and their SEO implications
  • Skilled with Google Search Console, Ahrefs, SEMrush, Screaming Frog, Sitebulb, BrightLocal, and GA4
  • Experience managing multi-location healthcare SEO campaigns across different states or service lines
  • Analytical mindset with experience building clear, data-driven reports and communicating results cross-functionally
Would Be Nice:
  • Familiarity with HIPAA-compliant site practices , accessibility (WCAG), and ADA standards
  • Experience with E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) strategies in medical content
  • Comfort with APIs or automation tools for SEO monitoring and reporting
  • Experience working with a CRM
Why Work at Psycle Health

Psycle Health isn’t your typical marketing agency, we’re building the future of mental health growth. Our team sits at the intersection of marketing, technology, and patient access , helping clinics across the country connect people to life-changing treatments like TMS, Spravato, and ketamine therapy.

We’ve traded vanity metrics for outcomes that matter: real patients, real evaluations, real growth . Every click, call, and conversion we drive translates to someone getting care who might not have found it otherwise. That’s what gets us out of bed and occasionally keeps us up at 2 a.m. thinking about conversion funnels.

At Psycle, you’ll work alongside a team that moves fast, thinks creatively, and experiments relentlessly. You’ll have direct impact across dozens of clinics, collaborate with sharp minds in marketing and clinical care, and build systems that actually change how mental health is delivered in America.

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Analyst, Search Engine Optimization

02298 Boston, Massachusetts Digitas North America

Posted 8 days ago

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Job Description

Overview

As a Search Engine Optimization Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams - including Marketing, Creative, Technology, Strategy and Insights, and Media - and you’ll gain an in-depth knowledge of how these capabilities work.

Responsibilities
  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives
Qualifications
  • A four-year degree in marketing, computer science or a related field
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills
  • Strong verbal and written communication skills
  • A desire to learn and improve at every opportunity - this job will involve comprehensive training and has rapid advancement potential
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $49,305 - $68,530. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience. The Company reserves the right to modify this pay range at any time. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The application deadline is 12/1/25.

All your information will be kept confidential according to EEO guidelines.

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Search Engine Optimization (SEO) Specialist

60290 Chicago, Illinois Caterpillar Brazil

Posted 8 days ago

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Job Description

* Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.* Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.* Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.* Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.* Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.* Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.* Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.* Ensure compliance with Core Web Vitals and mobile-first indexing.* Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.* Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI* Develop and enforce SEO governance, standards, and documentation.* Provide SEO & GEO training & education to applicable audiences**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. **Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). **Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.* Bachelor’s Degree or higher in Marketing, IT, Data Analysis or related field* Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.* Experience leading through influence across different levels of the organization* Experience with international SEO, hreflang implementation, and multilingual site structures.* Ability to simplify and explain complex topics to non-SEO / GEO audiences* Excellent analytical, problem solving, communication, and project management skills.* Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.* Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).* Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).* Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).* Medical, dental, and vision benefits** Paid time off plan (Vacation, Holidays, Volunteer, etc.)** 401(k) savings plans** Health Savings Account (HSA)** Flexible Spending Accounts (FSAs)** Health Lifestyle Programs** Employee Assistance Program** Voluntary Benefits and Employee Discounts** Career Development** Incentive bonus** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement
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Senior Analyst, Search Engine Optimization

02298 Boston, Massachusetts UNAVAILABLE

Posted 1 day ago

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Job Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

As a Search Engine Optimization Senior Analyst , you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

Responsibilities
  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives
Qualifications
  • A four-year degree in marketing, computer science or a related field
  • 2 to 4 years of experience in search engine optimization, web development, or analytics
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills – and a knack for details
  • Strong communication and presentation skills – you’re poised, articulate and convincing
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact Range: $59850 - $86680. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be10/27/2025.All your information will be kept confidential according to EEO guidelines.

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Associate Director, Search Engine Optimization

02298 Boston, Massachusetts UNAVAILABLE

Posted 1 day ago

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Job Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

As Associate Director of Search Engine Optimization , you’ll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that’s on the cutting edge of search technology, GEO and AI-powered search, and Organic Commerce strategies. You will play a key role in developing and overseeing integrated SEO, AIO/GEO, and organic marketplace initiatives (including Amazon, Walmart, and other retail platforms) to drive holistic organic performance growth for our clients.

Responsibilities

Day to day, your responsibilities will include:

  • Clearly and convincingly presenting SEO, AIO/GEO, Local Search, App Store Optimization (ASO), and organic commerce capabilities to clients and best practices to internal teams.
  • Developing and presenting proposals and recommended tactics across search engines, generative search platforms, app stores, and online marketplaces.
  • Leading process improvement efforts to stay ahead of evolving trends in AI-powered and generative engine optimization.
  • Overseeing the development and execution of Organic Commerce strategies for platforms such as Amazon, Walmart, and emerging eCommerce channels.
  • Developing or approving all scopes of work that include SEO, AIO/GEO, and organic commerce initiatives.
  • Ensuring excellence and accuracy in all client deliverables, including those involving generative search and marketplace optimization.
  • Collaborating with Delivery Managers on project timelines and with Staffing on resource needs, ensuring the integration of AIO/GEO and organic commerce specialists where needed.
  • Developing and maintaining high-quality talent in the areas of SEO, generative search, and organic marketplace optimization.
Qualifications
  • A four-year degree in marketing, computer science or a related field
  • 6+ years of combined experience in search engine optimization, project management or account management
  • Proven leadership skills and prior experience managing a team
  • Experience scoping projects, providing forecasts and driving ongoing process improvement
  • Strong analytical and problem solving skills – and a knack for details
  • Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
  • Knowledge of HTML, JavaScript, and CSS
  • Outstanding leadership and people management skills
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
  • Knowledge of and experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools
  • Preferred: Experience with Organic Commerce platforms (such as Amazon, Walmart, Instacart, etc.), including optimization of product listings, organic ranking strategies, and marketplace analytics
  • Preferred: Expertise in Local Search strategy and optimization for multi-location businesses
  • Preferred: Hands-on experience with App Store Optimization (ASO) for iOS and Android applications

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact Range: $95950 - $ . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be10/22/2025.All your information will be kept confidential according to EEO guidelines.

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Senior Analyst, Search Engine Optimization

02298 Boston, Massachusetts UNAVAILABLE

Posted 1 day ago

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Job Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

As a Search Engine Optimization Senior Analyst , you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

Responsibilities
  • Consulting with internal teams and clients on search engine accessibility
  • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
  • Providing optimization recommendations for site content
  • Developing and executing link-building strategies
  • Providing monthly/quarterly metrics reports to show value against all initiatives
Qualifications
  • A four-year degree in marketing, computer science or a related field
  • 2 to 4 years of experience in search engine optimization, web development, or analytics
  • Basic knowledge of HTML, JavaScript, and CSS
  • Solid analytical and problem solving skills – and a knack for details
  • Strong communication and presentation skills – you’re poised, articulate and convincing
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact Range: $59850 - $86680. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be10/27/2025.All your information will be kept confidential according to EEO guidelines.

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