434 Healthcare Education jobs in the United States
Project Engineer - Healthcare Education
Asheville, North Carolina
McAdams
Posted today
Job Viewed
Job Description
Job Description
Job Description
McAdams is a full-service land planning, landscape architecture, civil engineering, transportation, and geomatics firm located in North Carolina, South Carolina, Texas, and Florida. We seek to partner with our clients to create meaningful experiences through inspired design. Our employees are what make McAdams different. We bring experiences to the forefront of everything we do, and to do that takes special people.
Position Overview
The Project Engineer plays a crucial role in the successful execution of civil engineering projects by leading preliminary designs and conducting thorough site analyses. This position involves creating detailed plans for roadways, utilities, storm drainage, and grading while ensuring compliance with local, state, and federal regulations. The Project Engineer collaborates with interdisciplinary teams, manages regulatory submittals, and oversees project progress from concept to completion. The role demands strong problem-solving skills, technical proficiency in design software like AutoCAD Civil 3D, and effective time management to meet project deadlines and deliver high-quality results.
Key Responsibilities
- Lead the initial design phase of projects by accurately applying local and federal mapping, assessing drainage areas, and determining buildable areas in line with design standards. Demonstrate a thorough understanding of comprehensive lot layouts, local and state buffer zones, zoning regulations, and ordinance requirements.
- Conduct detailed site analysis by interpreting topographic data, as-built surveys, and construction staking to inform preliminary design. Perform initial sizing of Best Management Practices (BMPs), rough grading plans, and basic utility design. Ensure comprehensive site due diligence to identify potential constraints and opportunities.
- Design horizontal layouts for roadways and parking areas while adhering to project specifications and standards. Utilize AutoCAD Civil 3D for precision in preliminary layouts and drafting.
- Execute storm drainage designs using advanced software tools like Hydraflow. Prepare detailed storm drainage plans, calculate culvert designs, and perform gutter spread analyses to ensure proper water flow management and compliance with regulations.
- Engineer channel flow systems and velocity dissipaters using robust engineering principles. Compile and present thorough engineering analyses and design reports that meet company and regulatory standards.
- Develop comprehensive erosion control designs, including the design of sediment basins suitable for various site conditions. Conduct detailed calculations and create clear, company-standard reports to support the plans.
- Design and layout water distribution systems that incorporate essential components such as water meters, backflow preventers, fire department connections, and post indicator valves. Perform detailed water distribution analyses under multiple scenarios to optimize functionality and compliance.
- Design and layout sanitary sewer systems with a focus on local compliance and utility conflict resolution. Analyze existing systems, design pump stations and force mains, and collaborate effectively to address underground utility conflicts.
- Produce accurate grading plans, assess earthwork volumes, and conduct spot grading with attention to company standards. Ensure that accessible routes are properly graded and free of obstacles by conducting thorough accessibility reviews. Visit project sites as needed to verify existing conditions and refine designs.
- Perform horizontal and vertical design of roadway alignments, incorporating detailed pavement marking, signage layouts, and traffic control plans. Apply appropriate superelevation criteria for horizontal curves and create detailed intersection designs with precise curb return elevations.
- Engage effectively with other departments to facilitate seamless design integration. Attend coordination meetings to gather essential project details and maintain open communication with team members, making necessary plan adjustments as needed.
- Prepare and submit plans, calculations, and supporting documentation that meet the requirements of local and state governmental agencies. Complete all submittal applications and lead the project team to produce high-quality deliverables that align with company standards for design and CAD practices.
- Manage work hours effectively with a proactive approach, especially when project timelines are strict. Demonstrate a sense of urgency and efficiency to meet project deadlines without compromising quality.
- Perform other duties as assigned
Skills + Experience
- Four-year bachelor's degree from an accredited program in Civil Engineering, Environmental Engineering, Biological and Agricultural Engineering, Civil Engineering Technology, or related field required
- EI required; PE or on track to obtaining PE strongly preferred
- Minimum of 5+ years' experience in civil site design or related field required
- Demonstrated expertise in AutoCAD Civil 3D is essential
- Strong understanding of local, state, and federal regulations related to land development, zoning, stormwater management, and permitting processes
- Proven ability to manage multiple projects concurrently, meet deadlines, and adapt to changing project demands. Experience in developing and tracking project schedules and budgets
- Exceptional analytical abilities to assess complex engineering challenges and develop effective, innovative solutions. Ability to anticipate project risks and proactively address them verbal and written communication skills for effectively coordinating with internal teams, clients, subconsultants, and regulatory bodies. Experience in leading meetings and preparing comprehensive reports is a plus
- Experience providing guidance, support, and mentorship to junior staff, fostering skill development and teamwork
- Proven ability to build and maintain strong client relationships by providing high-quality service, maintaining client satisfaction, and managing expectations
- High level of accuracy in preparing design documents, plans, and reports to meet company and client quality standards
Work Environment + Physical Demands
The characteristics described below are representative of those encountered while performing the essential functions of this position. When properly requested and when feasible (without undue hardship to the company), reasonable accommodations will be made to enable individuals with disabilities to perform essential job functions.
- Work will primarily be in an office setting with limited opportunities to be exposed to adverse environmental conditions.
- Work will be primarily working with fingers by picking, pinching, typing, and grasping often with repetitive motion.
- Must have visual acuity for viewing a computer screen, the ability to talk, hear and sit for extended periods of time.
- Must be able to carry, lift and push/pull up to 5 pounds frequently and up to 30 pounds occasionally.
- Additional physical duties may be required as necessary.
McAdams is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard for race, color, religion, gender (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran's status, or any other legally protected status.
If you need assistance with our online application system process, please contact the Human Resources Team at or
Please read these notices for important information regarding applying for work with McAdams.
- Know Your Rights: Workplace Discrimination is Illegal
- E-Verify (English/Spanish)
- Right to Work (English/Spanish)
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0
Product Marketing Manager, Healthcare Education
67202 Witchita, Kansas
Wolters Kluwer
Posted today
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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1
Product Marketing Manager, Healthcare Education
31144 Kennesaw, Georgia
Wolters Kluwer
Posted today
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
2
Product Marketing Manager, Healthcare Education
46202 Indianapolis, Indiana
Wolters Kluwer
Posted today
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
3
Product Marketing Manager, Healthcare Education
33603 Tampa, Florida
Wolters Kluwer
Posted 2 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
4
Product Marketing Manager, Healthcare Education
53786 Madison, Wisconsin
Wolters Kluwer
Posted 22 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
5
Product Marketing Manager, Healthcare Education
77007 Houston, Texas
Wolters Kluwer
Posted 22 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
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6
Product Marketing Manager, Healthcare Education
75219 Dallas, Texas
Wolters Kluwer
Posted 22 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
7
Product Marketing Manager, Healthcare Education
63105 St. Louis, Missouri
Wolters Kluwer
Posted 22 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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8
Product Marketing Manager, Healthcare Education
19133 Philadelphia, Pennsylvania
Wolters Kluwer
Posted 23 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
View Now
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