33 Hotel Brand Management jobs in the United States
Manager, Brand Management

Posted 1 day ago
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Job Description
RESPONSIBILITIES:
· In close collaboration with EVP, Global Marketing, maintain and monitor overall campaign plans, strategies, and timelines.
· Push for marketing innovation and maintain awareness of competitive marketing activity as well as the marketing industry at large.
· Continually look for ways to elevate and improve marketing efforts, strategy, and departmental collaboration.
· Identify areas of campaign need/attention and help set weekly strategic plan (i.e., a list of action items for achieving goals) for moving ideas and executions forward.
· Establish global marketing calendar.
· Facilitate filmmaker relationships with marketing groups, establishing and maintaining lists of inclusion and engagement.
· Work with department leaders to establish and facilitate action items in advance of key meetings and discussions.
· Oversee build of campaign, strategy, and special assignment presentation decks, working with department heads to flesh out presentations and meet deadlines.
· Set filmmaker meeting dates.
· Key point of marketing department contact for senior Marketing & Distribution Leadership.
· Point of contact and communication for filmmaker's and high-level talent's offices.
· Collation and synthesis of departmental script feedback.
· Point of contact for marketing department communication.
REQUIREMENTS:
· Bachelor's degree required.
· 6-8 years of experience in entertainment marketing.
· Self-starter with high level of initiative and ability manage multiple campaigns while still possessing an immaculate attention to detail
· Excellent written, oral communication, and effective team building skills
· Passionate, committed with a high level of energy
· Strong sense of ownership and urgency
· Must have an open communication and work collaboratively in a team environment, which takes into account managing expectations with multiple stakeholders
· Strategic critical thinker who can analyze and apply data to improve results
· Excellent organizational skills
· Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at
Brand Management Associate
Posted today
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- Assisting in the development and execution of brand marketing plans.
- Conducting market analysis, including competitor monitoring and consumer trend identification.
- Supporting product launch initiatives and lifecycle management.
- Collaborating with sales, R&D, and creative teams to ensure brand consistency.
- Managing marketing collateral and digital content development.
- Analyzing campaign performance and reporting on key metrics.
- Contributing to budget management for assigned brands.
- Identifying opportunities for brand innovation and differentiation.
This position requires a Bachelor's degree in Marketing, Business Administration, or a related field, coupled with 1-2 years of experience in brand management, marketing, or a similar role, preferably within the FMCG industry. Strong project management skills, excellent communication and interpersonal abilities, and proficiency in MS Office Suite are essential. A keen understanding of digital marketing channels and consumer insights is highly valued. The role is based in our client's office in **Virginia Beach, Virginia, US**, fostering a collaborative and team-oriented environment. We are looking for a proactive individual who can thrive in a fast-paced industry, demonstrate strategic thinking, and contribute fresh ideas to elevate our client's brands. If you are a results-driven marketing professional eager to make a tangible impact in the FMCG landscape, we encourage you to apply.
Key Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 1-2 years of experience in brand management or marketing (FMCG preferred).
- Strong analytical and research skills.
- Excellent communication and presentation abilities.
- Proficiency in MS Office Suite.
- Understanding of digital marketing principles.
This is a unique chance to hone your skills and grow within a company that values creativity and strategic vision.
Brand Management Vice President

Posted 15 days ago
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Job Description
Global Brand Management
+ Defines the global brand strategy
+ Identifies key drivers and opportunities for growth accelerating the geographic expansion to significantly increase sales
+ Implements a successful "at the door" ROI model focusing productivity per door
+ Prepares the 3⁃year global marketing calendar. Provides guidance to implement the marketing plan, the brand execution and secures support plans for all regions
+ Develops upscale gifting strategy to make the brand an all year gift destination
+ Leads the concept work, develops full marketing mix including positioning, packaging, pricing, advertising. Issues below the line marketing strategy and distribution recommendations
+ Presents strategic projects and business recommendations to Senior Management for approval and gets alignment from the Licensor
Project Management
+ Partners with Corporate Product Development to launch new and innovative products in the fragrance and beauty category, which meet strategic and business objectives as well as specific geographic or retailers' requirements
+ Works with Global Creative to create high⁃quality and flawless execution at point of sale
+ Leads Marketing team with focus on Digital, Online, CRM to build crafted, targeted, made⁃to⁃measure consumer marketing recruitment and rewarding programs
+ Partners with key retailers, online and editorial sites to build image driven, best⁃in⁃class and exclusive programs
+ Manages and coordinates all aspects of program development with Education, Retail Experience and Global Communications.
+ Works closely with all support groups as the project leader to achieve the successful on⁃time implementation of all programs
+ Issues marketing briefs to all relevant players of cross⁃functional teams to initiate delivery of all mix elements
+ Manages costs of goods, develops retail price simulations by tier, ensuring they are in line with overall financial targets
+ Ensures accurate forecasting identifying the right competitive models/benchmarks and doors
+ Leads team to prepare regular business analysis including competition reviews of ultra⁃prestige/artisanal fragrances to monitor and track brand development by account/door
+ Remains knowledgeable of up and coming trends, digital initiatives and luxury consumer insights/tastes in order to determine how they can apply to the brand and create new opportunities
Interaction with Licensor
+ Acts as the point person to build state of the art relationship with AERIN LLC
+ Leads weekly meetings with the AERIN LLC team
+ Prepares weekly business reviews, sales reporting
+ Updates on all aspects of a launch
+ Proposes new concepts, product ideas, sampling vehicles, retail partnerships, distribution roll out
+ Gets buy⁃in from Licensor on upcoming activity
Interaction with Regions
+ Communicates the global fragrance strategy and motivates throughout the global brand organization
+ Oversees the regional marketing plans. Assists regions in building their local marketing plans, calendars and support plans
+ Ensures programs, objectives and strategies are clearly and effectively communicated to the Regions and Affiliates in a timely manner
+ Delivers presentations to regional teams and affiliates at the regional round tables and select meetings
+ Guides regions in preparing sales meetings and presentations to retail partners Management
+ Manages AERIN Beauty team
+ Develops, coaches and empowers team members
+ Provides opportunities to grow and gain visibility
**Qualifications**
+ Bachelor's Degree, Master's Degree is a plus
+ Minimum 12 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
+ Experience in brand building is a plus
+ Candidate has experience in dealing with CRM programs involving consumer engagement activities to build loyalty, retain, reward and "treat" customers
+ Knowledge of the international retail environment. Experience abroad is a plus
+ Experience in dealing with a licensor or in B to B (managing high profile clients)
+ Knowledge of luxury environment and consumer mindsets/expectations in high⁃end beauty and/or fashion
+ Knowledge of project management, product development, consumer engagement, packaging design, merchandising/store design, advertising and sales and their impact on ultra⁃prestige product marketability
+ Strong analytical and leadership skills
+ Diplomatic skills combined with a high sense of service
+ Strong collaboration and influence with other people (direct reports, indirect reports, support teams, regional partners, third parties)
+ Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing and creative teams and cross⁃functional teams
+ Well⁃organized, able to drive projects in full autonomy
+ Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
+ Excellent presentation skills, written and verbal communication
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
Director of Brand Management
Posted today
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Job Description
Director of Brand Management
Prestige Healthcare invites you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you’ve made a meaningful impact in the lives of our residents will be your greatest reward.
Company: Prestige Healthcare
Preferred office location: Lansing, MI or Howell, MI
Why Choose Prestige Healthcare?
- Employee Focus : We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
- Employee Recognition: Regular acknowledgement and celebration of individual and team achievements.
- Career Development: Opportunities for learning, training, and advancement to help you grow professionally.
Key Benefit Package Options?
- Medical Benefits : Affordable medical insurance options through Anthem Blue Cross Blue Shield.
- Additional Healthcare Benefits : Dental, vision, and prescription drug insurance options via leading insurance providers.
- Flexible Pay Options: Get paid daily, weekly, or bi-weekly through UKG Wallet.
- Benefits Concierge : Internal company assistance in understanding and utilizing your benefit options.
- Pet Insurance : Three options available
- Education Assistance : Tuition reimbursement and student loan repayment options.
- Retirement Savings with 401K.
- HSA and FSA options
- Unlimited Referral Bonuses .
Start a rewarding and stable career with Prestige Healthcare today!
Summary: The Director of Brand Management is responsible for advancing the organization’s brand across a multi-state healthcare system. This leader will design and execute enterprise-wide brand strategies that align with business objectives, drive census growth, and enhance reputation with referral partners, patients, and families. The role requires strong knowledge of healthcare industry, strategic marketing expertise, and the ability to manage complex initiatives in collaboration with regional and executive leadership.
Qualifications:
Education: Bachelor’s degree in marketing, Communications, Healthcare Administration, or related field required; master’s degree preferred.
Licenses/Certification: None
Experience: Minimum of 3 years progressive marketing/brand management experience, including at least 3 years in healthcare or related industries. Demonstrated success leading large campaigns, multi-site projects, and cross-functional teams.
Other Requirements: Full-time, on-site in Lansing, MI preferred.
Essential Functions:
- Develops and distribution of facility and service brochures, collaterals and presentation materials.
- Assist Sales and Marketing teams in the promotion of new services including naming and packaging.
- Coordinates with vendors as related to marketing (message on hold, print and promotional vendors, etc.) including material content, approval and pricing.
- Coordinates facility prints and digital advertising including price negotiations, development, layout, copy and placement.
- Oversee and ensure maintenance and continued development of the facility websites and digital presence.
- Work with the marketing teams to oversee design, development and deployment of all Prestige family of facilities brand marketing communications materials (i.e. brand building, direct mail, promotional items, online, etc.)
Key Account Responsibilities:
Brand Strategy & Leadership
Develop and implement enterprise brand strategy to ensure consistency across all facilities, regions, and platforms.
Partner with executive and regional leaders to align brand initiatives with organizational goals.
Serve as primary brand steward and ensure adherence to brand standards system-wide.
Marketing Campaigns & Execution
Design and oversee multi-channel marketing campaigns (digital, social, print) that Assist in achieving company goals
Collaborate with marketing agency on priorities and campaign efficiencies.
Ensure marketing strategies are evidence-based and tailored to healthcare referral and patient decision-making dynamics.
Project & Program Management
Lead complex, large-scale brand initiatives across organization, ensuring timelines, budgets, and outcomes are met.
Build and maintain cross-functional project plans, manage vendor relationships, and ensure high-quality deliverables.
Collateral, Digital & Creative Oversight
Direct creation and distribution of marketing collateral, facility brochures, promotional materials, and presentations.
Oversee website design, content, and functionality; manage digital presence and analytics.
Lead social media strategy, content planning, and reputation management.
Collaboration & Stakeholder Engagement
Act as key liaison between Marketing/Business Development and Regional/Executive leadership.
Partner with Legal on trademarks, licensing, and compliance issues related to brand.
Engage internal teams in brand education and ensure alignment with organizational culture and mission.
Director of Brand Management
Posted today
Job Viewed
Job Description
Job Description
Director of Brand Management
Prestige Healthcare invites you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you’ve made a meaningful impact in the lives of our residents will be your greatest reward.
Company: Prestige Healthcare
Preferred office location: Lansing, MI or Howell, MI
Why Choose Prestige Healthcare?
- Employee Focus : We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
- Employee Recognition: Regular acknowledgement and celebration of individual and team achievements.
- Career Development: Opportunities for learning, training, and advancement to help you grow professionally.
Key Benefit Package Options?
- Medical Benefits : Affordable medical insurance options through Anthem Blue Cross Blue Shield.
- Additional Healthcare Benefits : Dental, vision, and prescription drug insurance options via leading insurance providers.
- Flexible Pay Options: Get paid daily, weekly, or bi-weekly through UKG Wallet.
- Benefits Concierge : Internal company assistance in understanding and utilizing your benefit options.
- Pet Insurance : Three options available
- Education Assistance : Tuition reimbursement and student loan repayment options.
- Retirement Savings with 401K.
- HSA and FSA options
- Unlimited Referral Bonuses .
Start a rewarding and stable career with Prestige Healthcare today!
Summary: The Director of Brand Management is responsible for advancing the organization’s brand across a multi-state healthcare system. This leader will design and execute enterprise-wide brand strategies that align with business objectives, drive census growth, and enhance reputation with referral partners, patients, and families. The role requires strong knowledge of healthcare industry, strategic marketing expertise, and the ability to manage complex initiatives in collaboration with regional and executive leadership.
Qualifications:
Education: Bachelor’s degree in marketing, Communications, Healthcare Administration, or related field required; master’s degree preferred.
Licenses/Certification: None
Experience: Minimum of 3 years progressive marketing/brand management experience, including at least 3 years in healthcare or related industries. Demonstrated success leading large campaigns, multi-site projects, and cross-functional teams.
Other Requirements: Full-time, on-site in Lansing, MI preferred.
Essential Functions:
- Develops and distribution of facility and service brochures, collaterals and presentation materials.
- Assist Sales and Marketing teams in the promotion of new services including naming and packaging.
- Coordinates with vendors as related to marketing (message on hold, print and promotional vendors, etc.) including material content, approval and pricing.
- Coordinates facility prints and digital advertising including price negotiations, development, layout, copy and placement.
- Oversee and ensure maintenance and continued development of the facility websites and digital presence.
- Work with the marketing teams to oversee design, development and deployment of all Prestige family of facilities brand marketing communications materials (i.e. brand building, direct mail, promotional items, online, etc.)
Key Account Responsibilities:
Brand Strategy & Leadership
Develop and implement enterprise brand strategy to ensure consistency across all facilities, regions, and platforms.
Partner with executive and regional leaders to align brand initiatives with organizational goals.
Serve as primary brand steward and ensure adherence to brand standards system-wide.
Marketing Campaigns & Execution
Design and oversee multi-channel marketing campaigns (digital, social, print) that Assist in achieving company goals
Collaborate with marketing agency on priorities and campaign efficiencies.
Ensure marketing strategies are evidence-based and tailored to healthcare referral and patient decision-making dynamics.
Project & Program Management
Lead complex, large-scale brand initiatives across organization, ensuring timelines, budgets, and outcomes are met.
Build and maintain cross-functional project plans, manage vendor relationships, and ensure high-quality deliverables.
Collateral, Digital & Creative Oversight
Direct creation and distribution of marketing collateral, facility brochures, promotional materials, and presentations.
Oversee website design, content, and functionality; manage digital presence and analytics.
Lead social media strategy, content planning, and reputation management.
Collaboration & Stakeholder Engagement
Act as key liaison between Marketing/Business Development and Regional/Executive leadership.
Partner with Legal on trademarks, licensing, and compliance issues related to brand.
Engage internal teams in brand education and ensure alignment with organizational culture and mission.
Summer 2026 - Brand Management Internship

Posted 1 day ago
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Job Description
Associate Brand Management internships will be offered at Headquarters in The Merchandise Mart in Chicago, IL. The internship will last 11 weeks June-August 2026.
**Project assignment might include:**
+ Working on a highly recognized consumer brands such as Birds Eye, Vlasic, Slim Jim / Duke's, Healthy Choice, Bertolli, and Duncan Hines
+ Analyzing competitor actions and strategies and recommending brand responses
+ Evaluating new product opportunities and platforms based on consumer insights
+ Re-staging and positioning product platforms
+ Establishing the strategy and execution
+ Preparing and evaluating bids for new retailer business
+ Developing Sales Stories for new retailer opportunities
**As an intern:**
+ You will be owners of a specific projects with real-world application that will provide you with opportunity to showcase your marketing skills and knowledge on one or several of our consumer recognized brands, providing exposure to the world of brand management.
+ Have exposure to Brand leadership within the organization that will provide mentorship and on-the-job training. Build and establish business relationships with cross-functional groups and learn how our teams execute long-term strategic objectives.
+ Grow skills in data analytics: learn about consumer behaviors, trends, and motivations around food to translate consumer insights into action. Develop familiarity and proficiency with industry-leading point-of-sale data platforms to inform strategic recommendations.
+ Evaluate product landscape, analyzing competitor actions and strategies and recommending brand responses.
+ Develop a strong financial acumen: manage your P&L and learn how to drive your brand forward to achieve strong business results. Explore ways to grow brands through forecasting, pricing, and shelving strategies to meet consumer demands.
**Conagra will:**
+ Offer a challenging and rewarding internship experience to showcase and develop your marketing and brand management skills through projects with real-world application to our business
+ Provide a comprehensive training program to get you immersed into the world of brand management through both formalized and on-the-job training
+ Provide exposure to brand managers and business leaders through networking activities
+ Provide paid housing in downtown Chicago as you explore all that the city has to offer
**Job Qualifications:**
+ Must be entering your 1st year MBA program Summer/Fall 2025 and will not graduate prior to August 2026
+ People who are creative and innovative
+ Critical thinkers who can solve problems and make data-driven decisions
+ Demonstrate leadership when championing ideas and concepts
+ Team players who work well in cross-functional work groups
+ Individuals with strong interpersonal skills
+ Analytical thinkers who are comfortable with distilling data
This job posting is an "Evergreen Requisition" designed to gather talent for current or future open positions. It Is a way for Conagra to expedite the hiring process when there is a need to fill that type of role. By applying to an Evergreen Requisition, you are expressing your interest in a particular job function within Conagra. Your application will be reviewed by a Talent Acquisition Specialist who may reach out to learn more about your career interests, and how that may best fit with Conagra. In addition to submitting your resume to an Evergreen Requisition, we encourage you to create a job search agent to be alerted when positions in your areas of interest become available.
Hourly Rate: $55
**Our Intern Benefits:**
As a Conagra intern, you get paid holidays, relocation and housing assistance. During your time with us, you'll have access to learning and development live sessions, as well as tools like LinkedIn Learning.
**Our Company:**
Conagra Brands is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, our Company combines a rich heritage of making great food with a sharpened focus on innovation. Our portfolio is evolving to satisfy people's changing food preferences. Our iconic brands, such as Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Reddi-wip, and Slim Jim, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera, offer choices for every occasion.
We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit ( .
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
2026 Oncology Brand Management Intern

Posted 1 day ago
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Job Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok ( .
Job Description
Envision spending your summer working with energetic colleagues and inspirational leaders, all while gaining world-class experience in one of the most dynamic organizations in the pharmaceutical industry. This is a reality for AbbVie Interns.
Key Responsibilities Include:
+ Under the direction of the Brand Manager, work cross functionally to guarantee to ensure continued supply of product to patients for assigned Brand. Work cross functionally to resolve tactical supply issues. Escalate and coordinate communication with other functions as necessary.
+ Support program activities to optimize operational performance and customer satisfaction while ensuring that assurance of supply is maintained.
+ Act as the project manager for projects assigned, participating in and or leading cross functional teams, taking initiative to proactively anticipate challenges.
+ Assure elevation of issues that threaten the security of supply including approval of plans and/or contingencies to mitigate the root cause of the problem.
Qualifications
Minimum Qualifications
+ Currently enrolled in university, pursuing a Bachelor's degree in Engineering, Science or Business Administration or other related field.
+ Must be enrolled in university for at least one semester following the internship
+ Expected graduation date between December 2026 - June 2027
Preferred Qualifications
Business majors should also have significant STEM coursework
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
Benefits and Amenities:
+ Competitive pay
+ Relocation support for eligible students
+ Select wellness benefits and paid holiday / sick time
+ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the timeof this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, andwe may ultimately pay more or less than the posted range. This range may be modified in the future.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus,commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolutediscretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
$20.3 - $36.5
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Senior Communications Strategist - Brand Management
Posted 7 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive communication strategies aligned with brand goals and marketing initiatives.
- Manage media relations, including pitching stories, responding to inquiries, and cultivating relationships with journalists and influencers.
- Create compelling content for various platforms, such as press releases, blog posts, social media updates, and internal communications.
- Oversee the company's social media presence and engagement strategies.
- Develop and implement crisis communication plans to mitigate reputational risks.
- Collaborate with internal teams to ensure consistent brand messaging and voice.
- Monitor media coverage and analyze communication campaign effectiveness, providing regular reports to stakeholders.
- Advise senior management on communication strategies and potential issues.
- Stay informed about industry trends and best practices in media and public relations.
Qualifications:
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
- Minimum of 6 years of experience in communications, public relations, or a similar role.
- Demonstrated success in developing and implementing strategic communication plans.
- Excellent written and verbal communication skills, with a strong portfolio of work.
- Proven experience in media relations and a strong network of media contacts.
- Proficiency in social media management and digital communication tools.
- Experience with crisis communication and reputation management.
- Strong analytical skills and the ability to measure the impact of communication efforts.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Head of Brand Management (FMCG)
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive market penetration, sales growth, and profitability for assigned brands.
- Lead the development of annual marketing plans, including advertising, promotions, digital marketing, and consumer engagement initiatives.
- Conduct market research and consumer insights analysis to identify opportunities and challenges, informing brand positioning and strategy.
- Oversee the development and execution of integrated marketing campaigns across multiple channels, ensuring brand consistency and message resonance.
- Manage the brand's P&L, including budgeting, forecasting, and optimizing marketing spend for maximum ROI.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and creative agencies, to ensure successful brand activation.
- Monitor competitive landscape and industry trends, adapting brand strategies as necessary.
- Lead, mentor, and develop a team of brand managers and marketing professionals.
- Ensure all marketing activities align with the company's overall business objectives and brand values.
- Develop and maintain strong relationships with key stakeholders, including retail partners and external agencies.
- Drive innovation in brand storytelling and consumer connection through digital and emerging platforms.
- Analyze sales data, market share reports, and campaign performance metrics to measure success and identify areas for improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 10+ years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in developing and executing highly effective brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and the FMCG retail environment.
- Proven experience in managing brand P&Ls and optimizing marketing budgets.
- Excellent leadership, team management, and cross-functional collaboration skills.
- Exceptional analytical, strategic thinking, and problem-solving abilities.
- Superior communication, presentation, and interpersonal skills.
- Proficiency in market research tools and marketing analytics.
This is a key leadership position offering a highly competitive salary, comprehensive benefits, and the opportunity to shape the future of prominent FMCG brands in Atlanta, Georgia . If you are a strategic marketing leader with a passion for building impactful brands, we encourage you to apply.
Head of Brand Management (FMCG)
Posted 7 days ago
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Job Description
- Develop and implement long-term brand strategies to drive sustainable growth and market leadership for key brands.
- Lead, mentor, and inspire a team of brand managers, fostering a high-performance culture.
- Oversee the entire product lifecycle, from concept development and market research to product launch and post-launch analysis.
- Manage significant marketing budgets, ensuring optimal allocation of resources for maximum ROI.
- Drive innovation pipeline, identifying new product opportunities and leading their commercialization.
- Conduct in-depth market analysis, competitive benchmarking, and consumer insight generation to inform strategic decisions.
- Develop and execute integrated marketing campaigns across digital, traditional, and experiential channels.
- Ensure brand consistency and compelling messaging across all consumer touchpoints, including packaging, advertising, and digital platforms.
- Collaborate closely with cross-functional teams, including Sales, R&D, Supply Chain, and Finance, to align brand strategies with business objectives.
- Monitor brand performance metrics, analyze sales data, and report on key KPIs to senior leadership.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
- Stay abreast of industry trends, emerging technologies, and best practices in brand management and consumer marketing.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive brand management experience within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Demonstrated experience in leading and developing high-performing teams.
- Strong strategic thinking, analytical, and problem-solving skills.
- Excellent understanding of consumer insights, market research methodologies, and marketing analytics.
- Proficiency in integrated marketing communications, digital marketing, and social media strategies.
- Exceptional presentation, communication, and interpersonal skills.
- Experience managing significant marketing budgets and P&Ls.
- Creative and innovative mindset with a passion for building strong brands.