18 Ketchum jobs in Atlanta

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!

Overview:

Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Managing Consultant, Strategic Research and Insights!

This is a perfect role for an experienced researcher that thrives working in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including but not limited to primary quantitative or qualitative research, audience insights generation leveraging both primary data and secondary databases, and omnichannel campaign evaluation and measurement, and be able to lead a team, client relationships and manage projects from start to finish, as well as independently own programs.

Responsibilities:

• Developing relationships with client and account teams. This includes acting as the day-to-day client and account team point-person/lead, with senior support as needed.

• Overseeing and managing all aspects of a project, with the support of junior staff and/or independently. From the day-to-day work, to overseeing junior staff to client relationships, to account relationships, billing and growth. There is no one standard approach or methodology we work within, but projects often segment into the following categories:

• Development of original, scalable qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.

• Development of research, analytics and measurement proposals, such as audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, or ROI analysis

• Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape and identify white space opportunities for clients

• Analyze full communications programming in channels such as paid media, social, media coverage, influencer, website, and consumer conversations to direct and evaluate marketing and communications impact/ROI

• Analysis and reporting of findings in a way that tells a concise, visually-appealing and clear story with the data and provides answers to the client's main questions/objectives, informs strategy and shapes future communications and marketing programming; Presentation of results to account team and client

• Overseeing and supporting junior team members in delivering high-quality outputs, ensuring work meets account team and client expectations.

• Providing constructive feedback, guidance, and mentorship to junior staff to foster skill development and continuous improvement in project deliverables.

• Setting clear expectations, roles and responsibilities across the team.

• Serving as a specialist and advisor in research and analysis, to include:

• Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices

• Participating in or driving analytics projects and initiatives

• Guiding the development of new methodologies, reports or product offerings to meet existing client needs and to drive new business

• Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business

• Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client.

Qualifications:

• 4 to 6 years of communications strategic insights, research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary

• Strong orientation toward?client service and teamwork

• Strong business acumen and understanding of the communications landscape

• Management of junior staff experience

• Ability to synthesize complex data and research findings into clear, concise insights and actionable recommendations that inform and support strategic decision-making.

• The ability to work on multiple projects concurrently, excellent time management skills

• Excellent client management skills with the ability to communicate professionally and proactively

• A team mentality and desire to collaborate with co-workers across multiple geographies

• Strong statistical, writing, and public speaking/presentation skills

• Strong understanding original/primary quantitative research and different secondary databases, social/media listening tools, etc.

Expertise in any or all of the following:

• Website analytics tools such as Google Analytics, Adobe Analytics or Omniture

• Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons?

• SEO/SEM analysis and relevant tools

• Primary research, such as questionnaire writing, link testing, development of banner and tab plans, analysis of survey data

• Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.

The salary range for this position is $100,000 to $120,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

• Hybrid Workplace: Three days a week in the office

• Robust benefits program, effective within 30 days of hire

• Paid maternity/paternity leave

• Family Forming Benefits

• Employee Recognition Program

• Generous paid time off includes vacation, wellness, and extended holiday schedule

• Various development opportunities to enhance personal and professional life

• Tuition reimbursement

• Monthly Cell Phone & Wi-Fi reimbursement

Interested? We've got an opportunity for you.

Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

• Develop and implement comprehensive PR strategies to enhance brand visibility and reputation.
• Write and distribute press releases, media advisories, and other PR materials.
• Cultivate and maintain strong relationships with journalists, bloggers, influencers, and media outlets.
• Secure positive media coverage in print, broadcast, and online channels.
• Manage media inquiries and interview requests, acting as a spokesperson or preparing spokespersons.
• Monitor media coverage and analyze PR campaign effectiveness.
• Develop crisis communication plans and manage responses to sensitive issues.
• Organize press conferences, media events, and other promotional activities.
• Collaborate with marketing and communications teams to ensure integrated messaging.
• Stay abreast of industry trends and competitive landscape.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in public relations, media relations, or communications, preferably with agency or in-house experience.
• Demonstrated success in developing and executing PR strategies and campaigns.
• Exceptional writing, editing, and verbal communication skills.
• Strong media contacts and proven ability to secure media placements.
• Experience in crisis communication management.
• Proficiency in PR software and social media monitoring tools.
• Ability to work under pressure and meet tight deadlines.
• Excellent organizational and project management skills.
• This role is based in Atlanta, Georgia, US and requires presence in the office.

• Develop and implement strategic public relations plans to achieve marketing and corporate communication objectives.
• Cultivate and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across various platforms.
• Write and edit press releases, media advisories, fact sheets, speeches, and other PR materials.
• Proactively seek and pitch compelling story ideas to secure positive media coverage in top-tier outlets.
• Manage the company's social media presence, developing engaging content and monitoring online conversations.
• Develop and execute crisis communication plans, serving as a primary point of contact during sensitive situations.
• Organize and manage press conferences, media events, and other promotional activities.
• Monitor media coverage and industry trends, providing regular reports and analysis to senior management.
• Collaborate with marketing, product, and other internal teams to ensure consistent brand messaging.
• Manage PR agency relationships and budgets as needed.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 7 years of experience in public relations or corporate communications, preferably with agency or in-house experience in a fast-paced environment.
• Demonstrated success in securing media coverage in national and trade publications.
• Excellent written and verbal communication skills, with a strong portfolio of writing samples.
• Proficiency in social media management tools and strategies.
• Experience in crisis communications and reputation management.
• Strong understanding of the media landscape and current events.
• Ability to think strategically and creatively, with a keen eye for detail.
• Excellent organizational and project management skills.
• Ability to work effectively under pressure and manage multiple priorities.

• Developing and implementing strategic PR plans aligned with business objectives.
• Writing and editing press releases, media advisories, speeches, and other PR materials.
• Building and maintaining strong relationships with local, national, and international media outlets.
• Securing positive media coverage across various platforms.
• Managing and responding to crisis communications situations effectively.
• Monitoring media coverage and analyzing PR campaign performance.
• Coordinating press conferences, media events, and product launches.
• Collaborating with marketing, social media, and executive teams to ensure consistent messaging.
• Managing the PR budget and resources efficiently.
• Staying abreast of industry trends and best practices in PR and communications.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. Master's degree preferred.
• Minimum of 7 years of progressive experience in public relations, with at least 2 years in a management or leadership role.
• Demonstrated success in developing and executing successful PR campaigns.
• Excellent written and verbal communication skills, with superb editing and proofreading abilities.
• Strong media relations expertise and a robust network of media contacts.
• Proven ability to manage crisis communications effectively.
• Proficiency in PR software and media monitoring tools.
• Strong leadership, interpersonal, and project management skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• A strategic thinker with a creative approach to problem-solving.

• Develop and implement strategic public relations plans to achieve business objectives and enhance brand reputation.
• Cultivate and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across various sectors.
• Write and edit press releases, media advisories, fact sheets, bios, speeches, and other PR materials.
• Proactively pitch compelling stories and ideas to relevant media outlets.
• Manage incoming media requests and coordinate interviews for company spokespersons.
• Develop and execute crisis communication plans and respond effectively to sensitive situations.
• Oversee social media content strategy and engagement to amplify PR efforts.
• Monitor media coverage and industry trends, providing regular reports and analysis.
• Develop and manage PR budgets, ensuring cost-effective execution of campaigns.
• Organize and manage press conferences, media events, and other promotional activities.
• Collaborate with marketing, legal, and executive teams to ensure consistent messaging.
• Identify opportunities for thought leadership and executive profiling.
• Measure and report on the effectiveness of PR initiatives using relevant metrics.
• Mentor and guide junior members of the communications team.
• Ensure all PR activities align with brand guidelines and company values.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 6-8 years of experience in public relations or corporate communications, preferably within an agency or corporate setting.
• Proven track record of securing positive media coverage in top-tier outlets.
• Exceptional writing, editing, and verbal communication skills.
• Strong media relations and established network of contacts.
• Experience in crisis communications and reputation management.
• Proficiency in social media platforms and PR monitoring tools.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Ability to work independently and effectively in a hybrid team environment.
• Strategic thinking and problem-solving capabilities.
• Experience in (mention specific industries like tech, healthcare, consumer goods, etc.) is highly desirable.
• Demonstrated ability to develop compelling narratives and communicate complex ideas clearly.