4,891 Local Seo jobs in the United States
Search Engine Optimization Specialist
10261 New York, New York
B&H Photo Video
Posted today
Job Viewed
Job Description
Job Overview:
The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
Essential Responsibilities:
- Develop a viable/robust SEO strategy based on SEO best practices and data analytics
- Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
- Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
- Prioritize projects, initiatives and areas of focus based on data analysis
- Conduct keyword research for individual projects
- Track and provide regular status reports on ranking positions
- Request appropriate content and/or refresh existing content to support Search engine ranking needs
- Request additions and/or modifications to existing category and/or landing pages
- Develop and implement link building and interlinking strategies
- Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
- Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
Specific Knowledge, Skills and Abilities:
- Strong analytic skills, high attention to detail and accuracy
- Ability to prioritize, multi-task and work with multiple teams on a variety of projects
- Ability to effectively interact with all levels of end users and technical resources
- Strong project management and communication skills
- Energetic and self-motivated
Preferred Education, Experience and Licenses:
- Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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0
Search Engine Optimization Manager
60516 Downers Grove, Illinois
Lever
Posted today
Job Viewed
Job Description
About Us
At Lever, we’re a team of high-performing individuals who value great work, strong integrity, and high morale. We’re growth-minded and deliver high-quality digital marketing for national, performance-driven brands.
This Role is Right for You If…
- You’re passionate about helping clients grow and succeed.
- You use data and insights to guide strategic marketing decisions.
- You’re comfortable pushing clients to be their best and handling tough conversations.
- You think quickly and clearly in business situations.
- You’re confident but humble, personable, positive, and growth-oriented.
- You enjoy building strong relationships and serving as the link between clients and media teams.
- You put in the effort needed to nurture strategic client partnerships.
- You like working with smart, collaborative teammates who embrace new challenges.
- You celebrate wins, learn from setbacks, and keep seeking improvement.
- You can speak to the value and impact of digital marketing.
- You thrive in a boutique agency environment and appreciate a “get it done” approach.
What You’ll Do
As an SEO Manager (Technical + Authority) , you’ll serve as both a builder and protector of organic visibility. You’ll combine technical SEO expertise with off-page authority development to ensure clients’ sites are discoverable, crawlable, and competitive.
Key Responsibilities
- Manage technical SEO efforts, including site architecture, crawlability, indexation, structured data, and Core Web Vitals.
- Audit and resolve technical SEO issues related to site speed, mobile usability, duplicate content, and canonicalization.
- Lead link-building, digital PR, and outreach strategies to grow domain authority and brand trust.
- Monitor backlink profiles, identify toxic links, and manage remediation/disavow processes.
- Partner with development teams during migrations, redesigns, and new builds to ensure SEO best practices are implemented.
- Collaborate closely with Content + AEO peers to align technical and authority strategies with broader organic growth.
- Track and report on both technical health and authority-building performance, connecting improvements to rankings, traffic, and conversions.
What You Bring
- 3–6 years of hands-on SEO experience with a strong focus on technical optimization and off-page authority.
- Solid understanding of web technologies (HTML, CSS, JavaScript basics) and SEO tools (Screaming Frog, Moz, SimilarWeb, Search Console).
- Experience building and executing link acquisition and digital PR campaigns.
- Strong analytical mindset with the ability to interpret complex data and present actionable insights.
- Ability to manage multiple client accounts, timelines, and deliverables.
- Excellent communication skills with confidence leading client conversations.
- A growth mindset—open to feedback, quick to adapt, and eager to push into new areas like generative search.
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1
Supervisor, Search Engine Optimization
10261 New York, New York
Horizon Media
Posted today
Job Viewed
Job Description
Job Description
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Technical Consultation/Implementation Support: 30%
Client Management: 25%
Strategy: 15%
Reporting: 15%
Evangelism/Education: 10%
New Business: 5%
The SEO Supervisor is central to the SEO team, and is responsible for the overall management and success of our clients' organic search programs:
Who You Are
Certificates, Licenses and Registrations
No requirements for certificates, licenses or registrations.
Physical Activity and Work Environment
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-KK1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$85,000.00 - $105,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Technical Consultation/Implementation Support: 30%
Client Management: 25%
Strategy: 15%
Reporting: 15%
Evangelism/Education: 10%
New Business: 5%
The SEO Supervisor is central to the SEO team, and is responsible for the overall management and success of our clients' organic search programs:
- Day-to-day SEO tactical management & execution across multiple clients
- Work in conjunction with predefined SEO campaign objectives
- Provide regular client reports and client deliverables with actionable insights
- Perform client work outlined in coordination with other media teams
- Work with multiple levels of agency teams to provide the best organic search experience possible
- Work with technical teams to determine & build strategies for technical SEO implementation
Who You Are
- Enthusiastic, detail-oriented, hardworking
- A strong writer and presenter; able to articulate clearly and effectively
- A team player, willing to roll up your sleeves
- An independent worker with strong time management and organization skills
- Able to conduct relevant keyword research and make recommendations
- Experienced in interpreting analytical data and identifying actionable opportunities
- A supporter of and advocate for diversity, equity, and inclusion
- 3+ years' work experience in an SEO-heavy environment and/or specifically with SEO
- Expert knowledge of Google Analytics and Microsoft Office Applications
- Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
- A comprehensive understanding of key search engine ranking factors
- A thorough understanding of and the ability to conduct detailed on-site optimization
- Proven ability to autonomously manage an ongoing SEO campaign
- Knowledge of the inner workings of local search & local rankings
- Experience with local listings management (LLM) and local SEO
- A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus
- Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus
- Brightedge Certification is a big plus
- Google Analytics Certification is helpful
Certificates, Licenses and Registrations
No requirements for certificates, licenses or registrations.
Physical Activity and Work Environment
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-KK1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$85,000.00 - $105,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
View Now
2
Search Engine Optimization Specialist
Alpharetta, Georgia
EMERALDX, Inc
Posted today
Job Viewed
Job Description
Job Description
Job Description
We are seeking an experienced and forward-thinking SEO Specialist to join our growing digital team. The ideal candidate is not only skilled in traditional SEO best practices but also understands the evolving landscape of search, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You will be responsible for optimizing content across traditional search engines as well as AI-powered and generative platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
This position is based out of our Alpharetta, GA or New York, NY offices.
Key Responsibilities:
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Implement SEO strategies that drive attendance, exhibitor leads, and sponsor engagement across multiple B2B event sites
- Analyze website performance metrics using tools such as Google Analytics, Search Console, and BrightEdge
- Collaborate with marketing teams to optimize website pages and landing pages for both human and machine readability.
- Develop and implement AEO strategies to ensure content is discoverable and performative in AI-generated summaries and responses.
- Optimize content for Generative Engine Optimization (GEO), targeting visibility within platforms like ChatGPT, Gemini (Google SGE), Perplexity, and other LLM-driven discovery tools.
- Monitor and adapt to algorithm updates across both traditional search engines and generative platforms.
- Stay updated on emerging SEO technologies and best practices in AI-driven search.
- Perform regular technical audits and implement technical SEO improvements.
- Provide reporting and insights on SEO performance, traffic growth, and SERP rankings.
Qualifications:
- 2+ years of experience in SEO, with a track record of successful optimization strategies.
- Proven understanding of how to drive traffic, leads, and visibility through organic channels.
- Experience optimizing content for AI search models and AI-generated responses.
- Knowledge of Generative Engine Optimization (GEO) and how generative tools surface content.
- Proficient in SEO tools such as Google Search Console, BrightEdge, etc.
- Strong analytical skills and experience with data-driven SEO decision-making.
- Excellent written and verbal communication skills with the ability to communicate technical concepts to non-technical learners
- Knowledge of HTML, CSS, and website architecture is a plus.
Nice to Have:
- Understanding of how LLMs interpret and summarize web content.
- Familiarity with structured data and schema markup.
- Previous experience in content marketing or UX optimization.
ABOUT EMERALD
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
COMPENSATION & BENEFITS
Target Compensation: $60,000-65,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at com.
View Now
3
Search Engine Optimization Manager
Downers Grove, Illinois
Lever
Posted today
Job Viewed
Job Description
About Us
At Lever, we’re a team of high-performing individuals who value great work, strong integrity, and high morale. We’re growth-minded and deliver high-quality digital marketing for national, performance-driven brands.
This Role is Right for You If.
- You’re passionate about helping clients grow and succeed.
- You use data and insights to guide strategic marketing decisions.
- You’re comfortable pushing clients to be their best and handling tough conversations.
- You think quickly and clearly in business situations.
- You’re confident but humble, personable, positive, and growth-oriented.
- You enjoy building strong relationships and serving as the link between clients and media teams.
- You put in the effort needed to nurture strategic client partnerships.
- You like working with smart, collaborative teammates who embrace new challenges.
- You celebrate wins, learn from setbacks, and keep seeking improvement.
- You can speak to the value and impact of digital marketing.
- You thrive in a boutique agency environment and appreciate a “get it done” approach.
What You’ll Do
As an SEO Manager (Technical + Authority), you’ll serve as both a builder and protector of organic visibility. You’ll combine technical SEO expertise with off-page authority development to ensure clients’ sites are discoverable, crawlable, and competitive.
Key Responsibilities
- Manage technical SEO efforts, including site architecture, crawlability, indexation, structured data, and Core Web Vitals.
- Audit and resolve technical SEO issues related to site speed, mobile usability, duplicate content, and canonicalization.
- Lead link-building, digital PR, and outreach strategies to grow domain authority and brand trust.
- Monitor backlink profiles, identify toxic links, and manage remediation/disavow processes.
- Partner with development teams during migrations, redesigns, and new builds to ensure SEO best practices are implemented.
- Collaborate closely with Content + AEO peers to align technical and authority strategies with broader organic growth.
- Track and report on both technical health and authority-building performance, connecting improvements to rankings, traffic, and conversions.
What You Bring
- 3–6 years of hands-on SEO experience with a strong focus on technical optimization and off-page authority.
- Solid understanding of web technologies (HTML, CSS, JavaScript basics) and SEO tools (Screaming Frog, Moz, SimilarWeb, Search Console).
- Experience building and executing link acquisition and digital PR campaigns.
- Strong analytical mindset with the ability to interpret complex data and present actionable insights.
- Ability to manage multiple client accounts, timelines, and deliverables.
- Excellent communication skills with confidence leading client conversations.
- A growth mindset—open to feedback, quick to adapt, and eager to push into new areas like generative search.
View Now
4
Search Engine Optimization Specialist
New York, New York
B&H Photo Video
Posted today
Job Viewed
Job Description
Job Overview:
The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
Essential Responsibilities:
- Develop a viable/robust SEO strategy based on SEO best practices and data analytics
- Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
- Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
- Prioritize projects, initiatives and areas of focus based on data analysis
- Conduct keyword research for individual projects
- Track and provide regular status reports on ranking positions
- Request appropriate content and/or refresh existing content to support Search engine ranking needs
- Request additions and/or modifications to existing category and/or landing pages
- Develop and implement link building and interlinking strategies
- Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
- Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
Specific Knowledge, Skills and Abilities:
- Strong analytic skills, high attention to detail and accuracy
- Ability to prioritize, multi-task and work with multiple teams on a variety of projects
- Ability to effectively interact with all levels of end users and technical resources
- Strong project management and communication skills
- Energetic and self-motivated
Preferred Education, Experience and Licenses:
- Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
View Now
5
Search Engine Optimization (SEO) Specialist
61606 Peoria, Illinois
Caterpillar, Inc.
Posted today
Job Viewed
Job Description
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
View Now
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6
Search Engine Optimization (SEO) Specialist
60684 Chicago, Illinois
Caterpillar, Inc.
Posted today
Job Viewed
Job Description
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
View Now
7
Search Engine Optimization (SEO) Specialist
61606 Peoria, Illinois
Caterpillar, Inc.
Posted today
Job Viewed
Job Description
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
View Now
8
Search Engine Optimization (SEO) Specialist
60684 Chicago, Illinois
Caterpillar, Inc.
Posted today
Job Viewed
Job Description
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
View Now
9