9,964 Manager Marketing jobs in the United States

About Us: 

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. 

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. 

Overview:

We are seeking an experienced and strategic Senior Specialist/Manager of Marketing Campaigns to lead the planning, execution, and analysis of multi-channel marketing initiatives. You will oversee a team be responsible for creating impactful campaigns that showcase our advanced hardware and software products with integrated software and AI. Your goal will be to drive brand awareness, lead generation, and customer engagement through innovative and data-driven strategies.

Key Responsibilities:

• Develop comprehensive campaign strategies to support product launches and ongoing customer engagement on a worldwide basis. Collaborate with peers in other regions to optimize.

• Lead a team of marketing specialists to executeDeliver multi-channel campaigns, ensuring consistency and effectiveness. Manage campaign execution across various digital and offline channels.

• Collaborate with product, sales, and creative teams to align campaign efforts with business goals.

• Analyze campaign performance, providing insights to optimize future strategies.

• Conduct A/B testing to refine campaign elements and maximize effectiveness.

• Manage budgets and timelines to maximize campaign ROI.

• Stay informed on industry trends and competitive activities to shape campaign strategies.

• Present campaign results and strategic insights to senior leadership.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.

• 6+ years of experience in marketing campaign management, including multiple years driving worldwide campaigns, with at least 2 years in a leadership role.

• Proven ability to lead and mentor a marketing team.

• Proficiency with marketing automation tools and analytics platforms.

• Experience with digital marketing strategies, including social media, email, and content marketing.

• Strong project management skills and attention to detail.

• Excellent communication and collaboration abilities.

• Strong analytical skills with a track record of data-driven decision-making.

• Excellent communication and stakeholder management skills.

• Experience working with AI-driven hardware and software products or similar technologies.

Preferred Qualifications:

• Master’s degree in Marketing or Business Administration.Experience with advanced marketing automation and analytics platforms.

• Knowledge of performance marketing and data-driven decision-making.

• Certification in digital marketing or campaign management.

• Track record of successful product launch campaigns.

• Familiarity with customer segmentation and targeted messaging.

Benefits

Pay Range:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)

• Contributions to 401k funds

• 15 days accrued vacation

• 11 paid holidays

• Bi-annual pay increases

• Health and wellness benefits, including free gym membership

• Quarterly team-building events

• Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Job Description

About Us: 

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. 

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. 

Overview:
We are seeking an experienced and strategic Senior Specialist/Manager of Marketing Campaigns to lead the planning, execution, and analysis of multi-channel marketing initiatives. You will oversee a team be responsible for creating impactful campaigns that showcase our advanced hardware and software products with integrated software and AI. Your goal will be to drive brand awareness, lead generation, and customer engagement through innovative and data-driven strategies.

Key Responsibilities:

• Develop comprehensive campaign strategies to support product launches and ongoing customer engagement on a worldwide basis. Collaborate with peers in other regions to optimize.
• Lead a team of marketing specialists to executeDeliver multi-channel campaigns, ensuring consistency and effectiveness. Manage campaign execution across various digital and offline channels.
• Collaborate with product, sales, and creative teams to align campaign efforts with business goals.
• Analyze campaign performance, providing insights to optimize future strategies.
• Conduct A/B testing to refine campaign elements and maximize effectiveness.
• Manage budgets and timelines to maximize campaign ROI.
• Stay informed on industry trends and competitive activities to shape campaign strategies.
• Present campaign results and strategic insights to senior leadership.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in marketing campaign management, including multiple years driving worldwide campaigns, with at least 2 years in a leadership role.
• Proven ability to lead and mentor a marketing team.
• Proficiency with marketing automation tools and analytics platforms.
• Experience with digital marketing strategies, including social media, email, and content marketing.
• Strong project management skills and attention to detail.
• Excellent communication and collaboration abilities.
• Strong analytical skills with a track record of data-driven decision-making.
• Excellent communication and stakeholder management skills.
• Experience working with AI-driven hardware and software products or similar technologies.

Preferred Qualifications:

• Master’s degree in Marketing or Business Administration.Experience with advanced marketing automation and analytics platforms.
• Knowledge of performance marketing and data-driven decision-making.
• Certification in digital marketing or campaign management.
• Track record of successful product launch campaigns.
• Familiarity with customer segmentation and targeted messaging.

Benefits

Pay Range:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

• Develop and implement integrated digital marketing strategies focused on performance metrics such as CPA, ROAS, and LTV.
• Manage and optimize paid advertising campaigns across Google Ads, Bing Ads, social media platforms (Facebook, Instagram, LinkedIn, Twitter), and other relevant channels.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
• Analyze campaign performance data, generating regular reports and actionable insights to inform future strategies.
• Manage the digital marketing budget, ensuring efficient allocation of resources across various channels.
• Collaborate with content creators, designers, and web developers to produce compelling ad creatives and landing pages.
• Stay current with industry trends, algorithm updates, and emerging digital marketing technologies.
• Identify new opportunities for growth and A/B testing to enhance campaign performance.
• Monitor competitor activities and market trends to maintain a competitive edge.
• Work closely with the sales team to ensure marketing efforts align with sales goals and lead generation targets.
• Manage retargeting campaigns and nurture leads through the sales funnel.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media management.
• Proven success in managing significant advertising budgets and delivering measurable results.
• Expertise with Google Ads, Google Analytics, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent understanding of SEO principles and their integration with paid campaigns.
• Proficiency in A/B testing methodologies and conversion rate optimization (CRO).
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with marketing automation platforms is a plus.

• Develop and implement integrated digital marketing strategies aligned with client objectives.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Oversee Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, to drive qualified traffic.
• Develop and execute engaging social media marketing strategies across various platforms.
• Plan and manage email marketing campaigns, including automation and segmentation.
• Create and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Monitor industry trends and competitor activities to identify new opportunities.
• Collaborate with creative teams, web developers, and clients to ensure cohesive campaign execution.
• Manage marketing budgets and ensure optimal return on investment (ROI).
• Stay updated on the latest digital marketing tools, techniques, and best practices.
• Mentor junior marketing specialists and provide guidance on campaign execution.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on campaign management.
• Proven track record of successfully developing and executing digital marketing strategies.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively in a fully remote environment.
• Experience with CRM software is a plus.

• Develop and execute comprehensive digital marketing strategies.
• Manage and optimize paid search (PPC), social media, and display advertising campaigns.
• Oversee affiliate marketing programs and partnerships.
• Analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Manage marketing budgets and ensure optimal ROI.
• Collaborate with creative and content teams to develop engaging campaign assets.
• Conduct market research and identify new digital marketing opportunities.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Report on campaign performance and provide insights to stakeholders.

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on performance marketing.
• Proven experience managing PPC, social media advertising, and display advertising campaigns.
• Strong understanding of SEO/SEM, content marketing, and email marketing.
• Proficiency in marketing analytics tools and platforms.
• Excellent analytical, strategic thinking, and communication skills.
• Experience with A/B testing and campaign optimization.