2,939 Market Insights jobs in the United States

Consumer & Market Insights

40201 Louisville, Kentucky Midea

Posted 12 days ago

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Job Description

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world's top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

Job Summary:

We are seeking a driven and detail-oriented Consumer & Market Insights Specialist to support research initiatives across our Water Heater and Water Filtration product categories. This role is ideal for a curious, hands-on individual with a background in appliances, and experience in both B2B and B2C research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and love working in a fast-paced environment.

Essential Job Responsibilities

Research Design & Execution

  • Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences
  • Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires
  • Lead participant recruitment strategies for B2B and consumer studies
  • Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing
Insight Analysis & Reporting
  • Analyze and synthesize data from multiple sources to uncover actionable insights
  • Develop clear, compelling reports and presentations for cross-functional teams and stakeholders
  • Translate research findings into strategic recommendations that drive product and marketing decisions
  • Lead segmentation, pricing, and concept testing initiatives to validate ideas
Stakeholder Engagement & Communication
  • Collaborate with product, marketing, and design teams to define research objectives and align efforts
  • Work with China PDs as the sole point of contact for consumer and market research
  • Present insights to technical and non-technical audiences, ensuring clarity and impact
  • Build strong relationships with internal teams and leadership to ensure insights are integrated into decision-making
Project & Vendor Management
  • Oversee and manage external research vendors and maintain productive working relationships
  • Ensure all projects are executed on time, on budget, and aligned with business objectives
  • Maintain flexibility to support multiple, concurrent research projects in a fast-paced environment
Qualifications:

Education & Experience:
  • Bachelor's degree in Market Research, Psychology, Human Factors, UX, Business, or a related field; Master's degree preferred.
  • Minimum of 3 years of hands-on experience in both qualitative and quantitative research methodologies, ideally within the consumer appliances or related industries.
  • Strong background in designing and conducting research studies using platforms such as My-Take, Quantilope, Prodege, or similar tools.
  • Proven ability to collaborate across cross-functional teams and translate research insights into actionable business strategies.
  • Skilled in project management, with the ability to manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills, with the ability to convey technical findings to non-technical audiences.
  • Comfortable working in a fast-paced, dynamic environment, with a proactive approach to learning and adapting.
  • Strong interpersonal skills, with confidence in presenting to and collaborating with key stakeholders and platform leaders.
Featured Benefits
  • %Bonus
  • PTO
  • 401K
  • Relocation assistance if necessary
  • Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)


Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Consumer & Market Insights

40201 Louisville, Kentucky Midea

Posted 24 days ago

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Job Description

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world's top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.

Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances - from refrigerators to air conditioners, laundry solutions and floor care - are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

Job Summary:

We are seeking a driven and detail-oriented Consumer & Market Insights Specialist to support research initiatives across our Water Heater and Water Filtration product categories. This role is ideal for a curious, hands-on individual with a background in appliances, and experience in both B2B and B2C research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and love working in a fast-paced environment.

Essential Job Responsibilities

Research Design & Execution

  • Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences
  • Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires
  • Lead participant recruitment strategies for B2B and consumer studies
  • Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing
Insight Analysis & Reporting
  • Analyze and synthesize data from multiple sources to uncover actionable insights
  • Develop clear, compelling reports and presentations for cross-functional teams and stakeholders
  • Translate research findings into strategic recommendations that drive product and marketing decisions
  • Lead segmentation, pricing, and concept testing initiatives to validate ideas
Stakeholder Engagement & Communication
  • Collaborate with product, marketing, and design teams to define research objectives and align efforts
  • Work with China PDs as the sole point of contact for consumer and market research
  • Present insights to technical and non-technical audiences, ensuring clarity and impact
  • Build strong relationships with internal teams and leadership to ensure insights are integrated into decision-making
Project & Vendor Management
  • Oversee and manage external research vendors and maintain productive working relationships
  • Ensure all projects are executed on time, on budget, and aligned with business objectives
  • Maintain flexibility to support multiple, concurrent research projects in a fast-paced environment
Qualifications:

Education & Experience:
  • Bachelor's degree in Market Research, Psychology, Human Factors, UX, Business, or a related field; Master's degree preferred.
  • Minimum of 3 years of hands-on experience in both qualitative and quantitative research methodologies, ideally within the consumer appliances or related industries.
  • Strong background in designing and conducting research studies using platforms such as My-Take, Quantilope, Prodege, or similar tools.
  • Proven ability to collaborate across cross-functional teams and translate research insights into actionable business strategies.
  • Skilled in project management, with the ability to manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills, with the ability to convey technical findings to non-technical audiences.
  • Comfortable working in a fast-paced, dynamic environment, with a proactive approach to learning and adapting.
  • Strong interpersonal skills, with confidence in presenting to and collaborating with key stakeholders and platform leaders.
Featured Benefits
  • %Bonus
  • PTO
  • 401K
  • Relocation assistance if necessary
  • Comprehensive benefit package, to learn more, please visit Careers Page (midea.com)


Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Market Insights Analyst

50319 Des Moines, Iowa Wellmark

Posted 3 days ago

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Job Description

Company Description

Why Wellmark : We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we've built our reputation on over 80 years' worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors-our members. If you're passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today!

Learn more about our unique benefit offerings here.

Want to know more? You can learn about life at Wellmark here.

Job Description

Use Your Strengths at Wellmark as a Market Insights Analyst!

As a Market Insights Analyst, you will keep a pulse on competitor actions and health care market dynamics. You will support the curation of primary and secondary intelligence and develop proactive and on-demand deliverables. You are responsible for the analysis of trends and profitability measures by segment, distribution channels, buyer portfolio, benefit trends and financial performance within business. You will conduct quantitative and qualitative research, including needs assessment, conceptualization, proposal development, data analysis and reporting that drives market and network strategies. Your goal will be to identify key opportunities and gaps within our competitive insurance market and network of health systems and offer suggestions for enhancements to develop products/services.

The ideal candidate has investigative curiosity, asks insightful questions, and thrives on driving actionable results. You are a collaborator who is eager to work with your peers to inform business decisions. Knowing your resources, identifying new ones, and seeking out where to find answers are just a few of your talents. You embrace an analytical mindset and have an exceptional ability to construct narratives around data so audiences of all kinds can understand. You do this through strong communication skills and knowing the power of great messaging. Acting procedurally, recognizing preventative measures, and risk reduction are behaviors that resonate with you.

Qualifications

Required:
  • Bachelor's Degree in statistics, mathematics, finance, computer science, engineering, economics, psychology or related field.
  • 3+ years experience from within economic analysis, market research, Insurance, Financial Services, or a similar corporate environment independently collecting and analyzing data, conducting research, and developing actionable results that support stakeholder decision making. Must be able to collaborate with multi-disciplinary teams and independently provide targeted insights for segments in order to help drive business strategy.
  • Working knowledge of query and data visualization tools/languages such as SAS, SPSS, Business Objects, Power BI, R, Python, etc. and advanced knowledge of Excel.
  • Analytical and critical thinking skills, including the ability to collect, summarize, review data, develop recommendations, and relay the "story" to stakeholders. Ability to independently conduct research as appropriate.
  • Strong written and verbal communication skills with the ability to express complex concepts clearly and concisely. Ability to effectively consult with stakeholders and influence decisions.
  • Ability to interact with leadership and key decision makers.
  • Self-starter with strong organizational skills and the ability to multi-task competing priorities in a fast-paced environment. Flexible and adaptable to change.
  • Travel required up to 5%.
Preferred:
  • Master's Degree.
  • Proficiency in forecast/statistical modeling, gap analysis, time-series modeling and/or associative causal models (regression). Qualitative including survey analysis, Delphi, and assumption testing.
  • Experience with leading complex intelligence and forecasting modeling discussions, presenting data/information to executive stakeholders.


Additional Information

a. Develop and compile internal and external data to analyze the performance of Wellmark market segments. Will support Segment Performance initiatives by analyzing trends and profitability measures by segment, distribution channels, buyer portfolio, benefit trends and financial performance within the business.

b. Evaluate Wellmark's competitive position within the market. Provide key insight into competitors within the market by using primary and secondary research tactics. Gather intelligence from public and private sourcing to support analysis and research consultation.

c. Conduct primary and secondary intelligence research including market research, quantitative and qualitative data analysis, and reporting. Identify key opportunities and gaps within our market to support Segment Performance, Network Strategy, and Product Development.

d. Proactively provide insights, recommendations, and future-state initiatives to Product, Network and Segment Performance teams. Will perform complete reviews of key performance indicators, measures, and product and marketing goals to provide direction on how to achieve success.

e. Participate in developing strategic recommendations to support Segment Performance, Network Strategy, and Product Development strategies, by conducting quantitative and qualitative research. This includes needs assessment, conceptualization, proposal development, data analysis, and reporting.

f. Monitor and report progress toward achievement of key performance measures - member, employer, provider, and producer/agent. Work with cross functional teams to recommend appropriate course of action for improvement.

g. Participate in enrollment forecasting and market opportunity analysis including statistical model development, trends, and analyze environmental circumstances that effect enrollment and sales opportunities. Collaborate with key stakeholders to understand and assist with developing financial impacts from sales and new enrollment.

h. Use statistical software applications to analyze data and results from research; formulate key opportunities and gap analysis based on research findings. Identify key opportunities for new or enhanced existing networks, products and services.

i. Participate in annual planning with the Segment Performance teams to identify any data needed to support key initiatives.

j. Other duties as assigned.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources:Nonimmigrant Workers and Green Card for Employment-Based Immigrants
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Market Insights Manager

46202 Indianapolis, Indiana Allison Transmission

Posted today

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Job Description

JOIN THE TEAM THAT'S POWERING PROGRESS
Building cities. Driving commerce. Saving lives. For over 100 years, Allison Transmission has powered the vehicles and technology that move our world forward.What powers us? Our employees. From the first person hired by James Allison in 1915 to the thousands across the globe who work for Allison today, we're driving progress everywhere because we employ top talent worldwide.
Learn more about this role and how you can begin driving your career forward!
Benefits:
The below list features some of the benefits currently available. Eligibility may be subject to the terms and conditions of governing documents and available benefits may be subject to change at the company's discretion.
+ Choice of medical plans with prescription coverage
+ Employer HSA contribution
+ Dental & Vision Insurance
+ Paid Parental Leave
+ Short & Long-Term Disability
+ Other voluntary benefits including: Critical Illness, Hospital Indemnity, Identity Theft Protection and Pet Insurance
+ 401K with generous Company match & contribution
+ Accrued Paid Time Off
+ 12 Paid Holidays
+ 8 hours paid volunteer time per year
+ Robust employee wellness program
+ Tuition assistance program & Dependent scholarship program
+ On-site blood drives
+ Voluntary employee groups open to all who wish to participate, including: Global Women's Network, Emerging Professionals ERG, Multicultural ERG, Veterans ERG, Toastmasters Club, and more.
Job Description:
Job Profile Summary
The Sr. Analyst for Americas Marketing is responsible for developing and executing a range of focused strategic data analytics supporting Allison growth. This person works closely with Allison Regional Sales Teams, OEM Sales Teams, Global Strategic Marketing, Finance, and cross functional teams by representing the Americas Marketing organization in these venues. This role involves leading and providing market research and information through the Customer Value Creation Process (CVCP) to support key decisions and initiatives in the Americas.
Job Description
Key Responsibilities:
+ Lead the execution of the Market Demand Forecast (MDF); collaborate with regional and functional teams to monitor market trends, assess regulatory impacts, and deliver 5-year volume and adoption rate forecasts.
+ Analyze and interpret data related to markets, segments, and competitors; provide actionable insights and strategic recommendations.
+ Lead marketing contributions to the Customer Value Creation Process (CVCP) to support and inform Sales; act as the CVCP champion for continuous improvement within MSS Americas Marketing.
+ Manage data sources related to forecasting and market data analytics.
+ Collaborate with the MSS team to provide market intelligence and strategic analytics.
+ Conduct Voice of Customer (VOC) engagements to understand customer demand, expectations, and perceptions of market conditions.
+ Support the Allison Experience by engaging in customer events, including demo track activities, to showcase Allison's value propositions and facilitate meaningful interactions between customers and the Allison team.
+ Support the development and creation of marketing presentations that effectively communicate and visualize market trends, insights, and data analytics for leadership and cross-functional teams.
KPI's:
+ Achievement of volume and revenue growth targets
+ Champion CVCP 2.0 for continuous improvement
+ Deliver MDF and MDF Refresh
Competencies and Behaviors:
+ High Standards: Takes responsibility to deliver and can be counted on to deliver results in the right way.
+ Customer Experience: Establishes effective relationships with customers and peers.
+ Continuous Improvement: Seeks out the opportunity to work on unfamiliar things and innovate.
+ Teamwork: Is seen as a team player and cooperates with others within and outside own functional area and puts personal interest aside to achieve goals.
Qualifications
+ Bachelor's Degree in Marketing, Business Administration or related field of study or equivalent experience.
+ Minimum 5 years industrial, marketing or commercial experience.
Experience
Required:
+ Excellent command of English language for writing/editing/proofreading
+ Strong ability with reading, analyzing, and interpreting market research and data sources
+ Effective in presenting information to top management and peers
+ Willingness to travel domestically on a limited basis
+ Culturally sensitive
+ Ability to coordinate multiple tasks at the same time
+ High degree of initiative and ability to work independently
+ Attention to detail
+ High level of organization
+ Demonstrated reliability and strong work ethic
+ Proficiency with Excel , Power BI and PowerPoint
Preferred:
+ MBA will be an added advantage
+ Business or m arketing degree with data analytics a plus
+ Experience with market research
+ Experience in commercial vehicle markets
+ Knowledge of Allison products
+ Additional language skills
Scope Factors
+ Individual contributor, no direct management responsibility
+ Frequently interacts with leadership up direct management chain and direct team members.
+ Frequently interacts with peers within broader function or across functions.
+ Region scope covers North America and South America
+ Up to 10% travel required.
Allison Transmission is an equal opportunity employer. We have opportunities for all qualified applicants regardless of age, race, color, sex, religion, creed, national origin, disability, sexual orientation, gender identity/expression or veteran status.
If you are an individual with a disability or a disabled veteran requiring assistance and/or reasonable accommodations reviewing any of the careers information, please contact us at ati+ .
Please note that Allison Transmission will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Allison Transmission will not solicit money or banking information from applicants.
Allison Transmission is an equal opportunity employer. We have opportunities for all qualified applicants regardless of age, race, color, sex, religion, creed, national origin, disability, sexual orientation, gender identity/expression or veteran status.
If you are an individual with a disability or a disabled veteran requiring assistance and/or reasonable accommodations reviewing any of the careers information, please contact us at .
Please note that Allison Transmission will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Allison Transmission will not solicit money or banking information from applicants.
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Market Insights Associate

06611 Trumbull, Connecticut CooperSurgical, Inc.

Posted 26 days ago

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Job Description

Permanent
About CooperSurgical

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values - dedicated, innovative, friendly, partners, and do the right thing - our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at .

Work location: Trumbull, CT; Rochester, NY; Livingston, NJ; Dallas, TX; Stafford, TX; San Ramon, CA; or Los Angeles, CA

Position Summary: We are seeking a motivated and analytical Market Insights Associate to support our business units with strategic insights that inform planning and decision-making. This role will focus on uncovering trends, assessing market opportunities, and translating findings into clear, actionable recommendations. You'll work closely with a senior team member and cross-functional partners to analyze performance, evaluate growth potential, and lead development of business cases for new initiatives. This is a great opportunity to deepen your analytic, business planning and executive communication skills in a collaborative environment.

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Junior Analyst, Market Insights

46204 Indianapolis, Indiana $20 Hourly WhatJobs

Posted 12 days ago

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Job Description

intern
Our client is offering an exceptional opportunity for a motivated and analytical graduate to join their dynamic team as a Junior Analyst specializing in Market Insights in Indianapolis, Indiana, US . This internship is designed to provide hands-on experience in understanding market trends, consumer behavior, and competitive landscapes across various industries. You will work closely with senior analysts and market researchers, contributing to data collection, analysis, and reporting activities. The role involves gathering information from diverse sources, including industry reports, surveys, and online databases, and then processing this data to identify key patterns and insights. Your contributions will be vital in helping our client make informed strategic decisions regarding product development, marketing strategies, and business expansion.

Key responsibilities include:
  • Assisting in the collection and organization of market data from various sources.
  • Conducting preliminary analysis of market trends, customer demographics, and competitor activities.
  • Supporting the development of market research reports and presentations.
  • Performing qualitative and quantitative data analysis using statistical software and tools.
  • Identifying emerging market opportunities and potential challenges.
  • Collaborating with team members on research projects and data validation.
  • Learning and applying various market research methodologies.
  • Maintaining databases and ensuring data accuracy and integrity.

Qualifications:
  • Currently pursuing or recently completed a Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Office Suite, particularly Excel for data analysis.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • A keen interest in market research and business analysis.
  • Familiarity with statistical concepts is a plus.
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Consumer Insights Analysis/Market Researcher

94199 San Francisco, California US Tech Solutions

Posted 4 days ago

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Job Description

Employer Industry: Technology and Social Media

Why consider this job opportunity:

  1. Competitive salary based on experience
  2. Opportunity for career advancement and growth within the organization
  3. Engage in meaningful consumer insights that shape marketing strategies
  4. Work closely with a collaborative team of professionals in a dynamic environment
  5. Chance to make a significant impact on subscription product development

What to Expect (Job Responsibilities):

  1. Act as the primary point of contact for Insights with the Subscriptions and Growth team
  2. Conduct qualitative and quantitative research to optimize customer journey and subscription plans
  3. Build and manage the research roadmap in collaboration with stakeholders
  4. Analyze consumer behavior with the Analytics team to enhance understanding of customer paths
  5. Facilitate effective communication and meetings to achieve successful outcomes

What is Required (Qualifications):

  1. Minimum of 5 years of relevant marketing research experience
  2. Experience in a market research firm or within a consumer insights role
  3. Proficiency in research design, project management, data analysis, and narrative synthesis
  4. Strong stakeholder communication and relationship management skills
  5. Bachelors degree required; masters preferred

How to Stand Out (Preferred Qualifications):

  1. Experience working in a technology and/or social media company or agency
  2. Proven ability to connect insights to marketing and go-to-market strategies

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About the latest Market insights Jobs in United States !

Consumer Insights Analysis/Market Researcher

94103, California US Tech Solutions

Posted 2 days ago

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Job Description

+ In this role, you will be part of the Insights & Analytics team within the Platforms and Devices Strategy & Operations team. You will sit on the Marketing and Go to Market Insights team, driving consumer insights around our subscription's products. You will run qualitative and quantitative research, working closely with the broader Insights & Analytics team.
**Responsibilities:**
+ Act as the primary point of contact for Insights with the Subscriptions and Growth team
+ Run qualitative and quantitative research to help understand the customer journey, as well as optimize plan names and positioning for new and changing subscriptions plans.
+ Build research roadmap, working with stakeholders and Strategy & Operations teams to prioritize asks
+ Deeply understand our customer and their path through subscriptions, working with the Analytics team to understand consumer behavior.
**Experience:**
+ 5+ years of relevant marketing research experience is required
+ Experience includes working at a market research firm and/or working in a consumer insights / market research role within an organization
+ Mastery of skills used across steps in the research process, including research design, project management, data analysis, and synthesis of insights into a narrative.
+ Clearly demonstrated success in drawing out, synthesizing, and connecting insights to marketing and go-to-market strategy Strong stakeholder communication, presence, and relationship management skills, including ability to facilitate meetings to successful outcomes.
+ Experience working in a technology and/or social media company or agency role.
**Skills:**
+ Consumer Insight
+ Quantitative/Qualitative research
+ Market research
**Education:**
+ Bachelor's degree required; master's preferred
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ( .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Head of Market Insights

66210 Overland Park, Kansas Zoom

Posted today

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Job Description

What you can expect
The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to "Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model."
About the Team
Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.
Responsibilities
+ Building High-Performance Team: Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics
+ Setting team priorities, allocating resources, and ensuring alignment with business objectives across all insights initiatives
+ Building and maintaining strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback
+ Coordinating executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy
+ Owning and executing comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates
+ Designing market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends
+ Partnering with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation
+ Conducting Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy
+ Developing KPIs and measurement frameworks to track program effectiveness and market share progression
+ Transforming complex market data and customer feedback into clear, actionable recommendations for executive leadership
+ Working closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution
+ Providing market insights and customer research to support sales effectiveness and product roadmap decisions
What we're looking for
+ 7-10 years of experience in market research, analyst relations, or strategic insights roles, with 3+ years in people management
+ Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives
+ Show demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems
+ Have proven experience designing and executing primary research studies, surveys, and market analysis
+ Have excellent written and verbal communication skills with ability to present complex insights to executive audiences
Salary Range or On Target Earnings:
Minimum:
$126,500.00
Maximum:
$276,700.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/26/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
#LI-Remote
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Head of Market Insights

66625 Topeka, Kansas Zoom

Posted today

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Job Description

What you can expect
The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to "Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model."
About the Team
Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.
Responsibilities
+ Building High-Performance Team: Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics
+ Setting team priorities, allocating resources, and ensuring alignment with business objectives across all insights initiatives
+ Building and maintaining strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback
+ Coordinating executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy
+ Owning and executing comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates
+ Designing market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends
+ Partnering with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation
+ Conducting Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy
+ Developing KPIs and measurement frameworks to track program effectiveness and market share progression
+ Transforming complex market data and customer feedback into clear, actionable recommendations for executive leadership
+ Working closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution
+ Providing market insights and customer research to support sales effectiveness and product roadmap decisions
What we're looking for
+ 7-10 years of experience in market research, analyst relations, or strategic insights roles, with 3+ years in people management
+ Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives
+ Show demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems
+ Have proven experience designing and executing primary research studies, surveys, and market analysis
+ Have excellent written and verbal communication skills with ability to present complex insights to executive audiences
Salary Range or On Target Earnings:
Minimum:
$126,500.00
Maximum:
$276,700.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
08/26/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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