1,641 Market Research Assistant jobs in the United States

Remote Market Research Assistant (Hiring Immediately)

44483 Warren, Ohio Earn Haus

Posted today

Job Viewed

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Job Description

part time
Job description

We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up to $25 per survey.
Share your opinion and help influence brand decisions on services and products you use every day.
What We Expect

  • Your honest opinion
  • Attention to details
  • Basic computer and internet skills
  • No experience required
To Qualify:
  • You must be 18+ years old
  • Have a desire to work from home
  • Looking to earn extra income
Requirements
  • Access to a computer or smartphone
  • Have high-speed internet access
  • Follow instructions
  • Basic reading and writing skills
  • Take at least 2 surveys per week
Benefits
  • Earn up to $5 per survey
  • Be your own boss
  • Work your own hours
  • Work from the comfort of your own home
  • Share your opinion to help shape better products and services
  • Get paid by: Check, Venmo, Paypal, and/or Giftcards

Online surveys are a great way to earn extra income as a side gig/hustle, part-time job or even as a full time job. Online surveys can pay up to 25 per completed survey. Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There is absolutely no experience required, just your honest opinions!

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Freelance Market Research Assistant (Hiring Immediately)

75490 Trenton, Texas Earn Haus

Posted today

Job Viewed

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Job Description

part time
Job description

We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up to $25 per survey.
Share your opinion and help influence brand decisions on services and products you use every day.
What We Expect

  • Your honest opinion
  • Attention to details
  • Basic computer and internet skills
  • No experience required
To Qualify:
  • You must be 18+ years old
  • Have a desire to work from home
  • Looking to earn extra income
Requirements
  • Access to a computer or smartphone
  • Have high-speed internet access
  • Follow instructions
  • Basic reading and writing skills
  • Take at least 2 surveys per week
Benefits
  • Earn up to $5 per survey
  • Be your own boss
  • Work your own hours
  • Work from the comfort of your own home
  • Share your opinion to help shape better products and services
  • Get paid by: Check, Venmo, Paypal, and/or Giftcards

Online surveys are a great way to earn extra income as a side gig/hustle, part-time job or even as a full time job. Online surveys can pay up to 25 per completed survey. Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There is absolutely no experience required, just your honest opinions!

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Home-Based Market Research Assistant (Hiring Immediately)

92021 El Cajon, California Earn Haus

Posted today

Job Viewed

Tap Again To Close

Job Description

part time
Job description

We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up to $25 per survey.
Share your opinion and help influence brand decisions on services and products you use every day.
What We Expect

  • Your honest opinion
  • Attention to details
  • Basic computer and internet skills
  • No experience required
To Qualify:
  • You must be 18+ years old
  • Have a desire to work from home
  • Looking to earn extra income
Requirements
  • Access to a computer or smartphone
  • Have high-speed internet access
  • Follow instructions
  • Basic reading and writing skills
  • Take at least 2 surveys per week
Benefits
  • Earn up to $5 per survey
  • Be your own boss
  • Work your own hours
  • Work from the comfort of your own home
  • Share your opinion to help shape better products and services
  • Get paid by: Check, Venmo, Paypal, and/or Giftcards

Online surveys are a great way to earn extra income as a side gig/hustle, part-time job or even as a full time job. Online surveys can pay up to 25 per completed survey. Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There is absolutely no experience required, just your honest opinions!

View Now

Home-Based Market Research Assistant (Hiring Immediately)

Tullahoma, Tennessee Earn Haus

Posted today

Job Viewed

Tap Again To Close

Job Description

part time
Job description

We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up to $25 per survey.
Share your opinion and help influence brand decisions on services and products you use every day.
What We Expect

  • Your honest opinion
  • Attention to details
  • Basic computer and internet skills
  • No experience required
To Qualify:
  • You must be 18+ years old
  • Have a desire to work from home
  • Looking to earn extra income
Requirements
  • Access to a computer or smartphone
  • Have high-speed internet access
  • Follow instructions
  • Basic reading and writing skills
  • Take at least 2 surveys per week
Benefits
  • Earn up to $5 per survey
  • Be your own boss
  • Work your own hours
  • Work from the comfort of your own home
  • Share your opinion to help shape better products and services
  • Get paid by: Check, Venmo, Paypal, and/or Giftcards

Online surveys are a great way to earn extra income as a side gig/hustle, part-time job or even as a full time job. Online surveys can pay up to 25 per completed survey. Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There is absolutely no experience required, just your honest opinions!

View Now

Market Research Manager

20022 Washington, District Of Columbia M&T Bank

Posted 1 day ago

Job Viewed

Tap Again To Close

Job Description

Overview

We are looking for an innovative and results-driven research leader to spearhead comprehensive competitive benchmarking initiatives and deliver tailored market intelligence solutions. This position requires deep expertise in both qualitative and quantitative research approaches, with a passion for transforming complex information into actionable strategic opportunities that support business priorities across Retail, Small Business, Commercial, and Wealth Management divisions.

The successful candidate will manage multifaceted research projects from concept through completion, synthesize data into strategic, visually impactful recommendations, and inform high-level decisions. Superior communication skills and expertise in narrative-driven data visualization and advanced survey/analytics platforms are essential.

Primary Responsibilities
  • Cultivate and sustain collaborative partnerships with internal clients across diverse business lines; understand their business challenges and strategic objectives and ensure research initiatives are aligned with priorities, delivering actionable insights that drive impact.
  • Serve as a trusted research consultant by facilitating needs assessments, translating stakeholder needs into robust research designs, and applying appropriate qualitative and quantitative methodologies to address complex questions.
  • Oversee the execution of strategic competitive benchmarking studies, applying rigorous analytical techniques to extract nuanced insights and identify trends, opportunities, and differentiators.
  • Design qualitative research methodologies (e.g., moderator guides) and independently moderate focus groups, in-depth interviews, and other primary research as needed.
  • Direct the full lifecycle of research projects: survey instrument development, programming, sample selection, data collection, rigorous analysis, and delivery of actionable insights in clear formats.
  • Analyze large, complex data sets to synthesize findings into meaningful, strategic recommendations; identify patterns and market opportunities to inform decisions.
  • Develop narrative-driven insight reports and craft visually compelling presentations and comprehensive reports for stakeholders and decision-makers.
  • Collaborate with interdisciplinary teams to align research objectives with organizational strategies; manage multiple projects concurrently and meet timelines.
  • Complete other related duties as assigned.
Scope of Responsibilities

This position reports to the Head of Market Research. Projects are typically department-level, involving cross-functional teams with VP-level and below clients; project owners are usually Admin, Group, and Senior VP level and above.

Education and Experience

Required: Bachelor’s degree with 6 years of related experience, or 10 years of related experience in lieu of a degree. Highly proficient in Qualtrics or similar survey software and data visualization tools (e.g., PowerPoint). Working knowledge of SPSS, SAS, or other statistical software and survey development tools. Willingness to travel at least quarterly within the M&T Bank East Coast footprint, primarily to Buffalo, NY; more travel may be required depending on business needs.

Preferred: Master’s degree or PhD with a concentration in Statistics, Psychology, or Marketing. Strong background in both quantitative and qualitative research methods (surveys, focus groups, advisory panels, in-depth interviews) including design, analysis, interpretation, reporting, and presentation of findings. Experience with a wide range of methodologies (customer satisfaction/loyalty, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.). Excellent storytelling, organizational, and interpersonal skills; meticulous attention to detail; ability to manage multiple assignments under pressure.

Location: Buffalo, New York, United States of America

Compensation: The pay range for this position is $85,104.04 - $141,840.07 annually. Final compensation will reflect the candidate’s knowledge, skills, and experience.

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Director, Market Research

02298 Boston, Massachusetts Liberty Mutual Insurance

Posted 2 days ago

Job Viewed

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Job Description

Overview

We’re hiring a Director of Research to lead the Servicing Cross-Platform Research team. You’ll manage a small team to drive impactful market and user research, and deliver insights that shape our servicing experiences and business strategy. This high-impact role partners with senior stakeholders, champions the voice of the customer, and influences strategy through actionable research and recommendations.

We are seeking a dynamic and data-driven Director of Research to join our Experience Research team focusing on Servicing. You will lead a team of two researchers spanning both market research and user research. This role engages with senior stakeholders across Servicing within U.S. Retail Markets and requires a deep understanding of the business priorities. You will spend a majority of your time planning and executing complex research and partnering with stakeholders as a thought leader in guiding strategic decisions. In addition, you will be responsible for prioritizing the work for and guiding the growth and development of your team.

Key Responsibilities
  • Lead the Servicing Cross-Platform Research team which includes managing stakeholders, prioritizing work utilizing the USRM business priorities, supporting the growth and development of two other Researchers, focused heavily on Servicing Strategy and Cross-Platform user research
  • Spearhead custom, unique and highly complex research initiatives to inform our servicing strategy, directly impacting our user experiences and driving business outcomes.
  • Champion our end-users by seamlessly integrating insights from diverse sources, including primary and secondary research, industry news, and operational data.
  • Forge high-trust partnerships with colleagues across multiple teams and departments, fostering collaboration and innovation.
  • Be a recognized expert within the organization utilize expert-level knowledge to train others in user research methodologies and educate stakeholders on best practices and standards.
  • Lead high-visibility research projects , collaborating closely with key stakeholders such as Servicing, Analytics, Product Solutions, UX Design, and more.
  • Influence business partners to act on research insights by providing clear, actionable recommendations and relevant business context.
  • Communicate findings with clarity and impact , tailoring your message for senior and executive-level stakeholders.
  • Embrace diversity of perspective and foster effective collaboration with cross-functional teams to achieve shared goals.
What Sets You Apart
  • Proven ability to mentor and develop a small but impactful team
  • Experience in setting research priorities and aligning them with business needs
  • Ability to balance long-term strategic research with ongoing deliverables
  • Strong storytelling skills to translate research into compelling narratives for stakeholder buy-in
Qualifications
  • 12+ years of Market Research experience in a corporate agile setting, Bachelor’s degree in Market Research, Marketing, Business, Economics, Statistics or related field; or 8+ years of Market Research experience with Master’s degree
  • Expertise in a wide range of qualitative and quantitative research methods, including surveys, segmentation, competitive benchmarking, focus groups, and in-depth interviews
  • Exceptional communication skills, adept at translating data into actionable insights both verbally and in writing
  • Expertise in data-driven storytelling, transforming raw data into compelling narratives and visualizations
  • Experienced in quantitative and qualitative research tools like Qualtrics and UserZoom, as well as UX methodologies such as Design Thinking and Lean UX
  • Expert-level knowledge of marketing databases and querying tools, and statistical programs such as SAS, SPSS, R, MarketSight, Displayr
  • Commitment to ongoing learning and staying current with industry techniques and tools
  • Strong organizational, analytical, critical thinking, and team-building abilities
  • Proven track record of effective collaboration with cross-functional teams
  • Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role. As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally. At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. We are dedicated to fostering an inclusive environment where employees from all backgrounds can build long and meaningful careers. By actively seeking employee feedback and amplifying the voices of our seven Employee Resource Groups (ERGs), which are open to all, we create an environment where every individual can make a meaningful impact so we continue to meet the evolving needs of our customers. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance Notices

  • California
  • Los Angeles Incorporated
  • Los Angeles Unincorporated
  • Philadelphia
  • San Francisco

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Market Research Strategist

02298 Boston, Massachusetts MedStar Health

Posted 2 days ago

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Job Description

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.


THE ROLE
The Market Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets.

WHAT YOU WILL DO

  • Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives. Provides input towards and implements the market research functional strategy.

  • Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle.

  • Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary.

  • Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external).

  • Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders.

  • Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed).

  • Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations.

  • Presents research insights to key stakeholders across the organization, including senior leadership.

  • Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications.

  • Maintains internal market research library and communicates with key stakeholders when new research becomes available.

  • Coordinates third-party consultant presentations and collaborations when requested.

WHAT WE ARE LOOKING FOR

  • Bachelor's degree. MBA or other advanced degree preferred.

  • Minimum of 6-8+ years' experience in market research, marketing or other analytic roles, with at least 2 of those years working within investment management or financial services sectors.

  • Project management experience with proven ability to organize and coordinate multiple projects simultaneously and meet competing deadlines.

  • Excellent verbal and written communication skills. Accustomed to and comfortable working with and presenting to senior executives.

  • Superb business judgment, problem solving and organizational skills. Hands-on,highly motivated self-starter.

  • Willingness to travel to attend applicable project, industry, conferences, and other sales meetings.

  • Strong interpersonal skills and the ability to pay particular attention to all project details are critical.

  • Proficiency in MS Office products to include MS Excel, PowerPoint and Word.

  • Working knowledge of statistical techniques, and experience with statistical software such as SPSS or SAS.

PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE

  • Familiarity with financial investment products and solutions (e.g., mutual funds, ETFs, SMAs, etc.).

  • Prior experience with survey programming and CX measurement platforms (e.g., Decipher, Forsta Surveys, Confirmit, Qualtrics, Medallia, etc.).

  • Prior experience with data visualization tools and applications (e.g., Tableau, BI platforms, etc.).

#LI-JN1

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What we offer:
  • Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
  • Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
  • Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
  • Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
  • Life & Disability Benefits: Company-paid basic life insurance and short-term disability
  • Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting .

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at or email for assistance.

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.

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Market Research Manager

20022 Washington, District Of Columbia M&T Bank

Posted 2 days ago

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Job Description

Location: Hybrid within footprint. Footprint includes, but is not limited to: Buffalo, NY, Baltimore, MD, Bridgeport, CT, Boston, MA, Wilmington, DE, Washington, D.C., New York, NY, Philadelphia, PA

Overview

We are looking for an innovative and results-driven research leader to spearhead comprehensive competitive benchmarking initiatives and deliver tailored market intelligence solutions. This position calls for deep expertise in both qualitative and quantitative research approaches, with a passion for transforming complex information into actionable strategic opportunities that support business priorities across Retail, Small Business, Commercial, and Wealth Management divisions.

The successful candidate will possess a proactive, consultative approach and demonstrate mastery in managing multifaceted research projects from concept through completion. They will excel at synthesizing data into strategic, visually impactful recommendations that inform high-level decisions. Superior communication skills, a talent for narrative-driven data visualization, and fluency with advanced survey and analytics platforms are essential to thrive in this role.

Primary Responsibilities
  • Cultivate and sustain collaborative partnerships with internal clients across diverse business lines by engaging in regular communication to understand their unique business challenges and strategic objectives. Ensure that all research initiatives are thoroughly aligned with organizational priorities and deliver well-defined, actionable insights that drive business impact and inform critical decisions.
  • Serve as a trusted research consultant to stakeholders by facilitating in-depth needs assessments that clarify and refine research objectives. Translate these stakeholder needs into robust research designs, thoughtfully selecting and applying the most suitable qualitative and quantitative methodologies to address complex business questions and deliver meaningful, high-value results.
  • Oversee the execution of high-impact, strategic competitive benchmarking studies, applying advanced analytical techniques and a rigorous attention to detail to extract nuanced insights from complex data. Demonstrate intellectual curiosity and a commitment to methodological excellence by conducting comprehensive analyses that identify emerging trends, market opportunities, and areas for competitive differentiation.
  • Exhibit advanced proficiency in qualitative research methodologies by independently designing moderator guides and moderating focus groups, in-depth interviews, and other primary research.
  • Direct the full lifecycle of research projects, including the development of survey instruments, programming, sample selection, data collection, rigorous statistical analysis, and the delivery of actionable insights. Employ best practices and ensure all research activities adhere to established methodological standards.
  • Analyze and Interpret Complex Data Sets. Utilize advanced analytical techniques to examine large and multifaceted data sets, synthesizing key findings into clear, meaningful, and impactful strategic recommendations. Demonstrate expertise in identifying patterns, trends, and market opportunities to inform high-level business decisions.
  • Develop Narrative-Driven Insight Reports. Transform raw data into engaging and insightful stories, crafting visually compelling presentations and comprehensive reports that clearly communicate research outcomes to stakeholders and decision-makers.
  • Work closely with interdisciplinary teams to ensure alignment of research objectives with organizational strategies. Manage multiple projects concurrently, maintaining a high standard of quality and delivering results within established timelines.
  • Complete other related duties as assigned.
Scope of Responsibilities

This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.

Education and Experience Required

Bachelors’ degree and 6 years’ related experience, or in lieu of degree 10 years’ related experience.

Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.

Working knowledge of SPSS, SAS or other statistical software and survey development tools.

Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.

Education and Experience Preferred

Strong background in quantitative research (web/phone) and qualitative research (in person/online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.

Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction/loyalty research, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.

Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders

Excellent organizational, communication (verbal and written) and interpersonal skills.

Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.

Master’s degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.

Graduate degree.

Prior management experience.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location Buffalo, New York, United States of America

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Market Research Consultant

94420 Foster City, California LatentView Analytics

Posted 3 days ago

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Job Description

Get AI-powered advice on this job and more exclusive features.

This range is provided by LatentView Analytics. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $150,000.00/yr

Assistant Manager - Global Talent Acquisition (USA / Canada / Europe) | Tech Recruitment Certified Professional

LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

As an individual contributor, you will lead custom research and generate new insights in collaboration with the client’s Marketing team. Responsibilities include research project management, statistical analysis, developing presentations, sharing insights, and utilizing internal analysis and visualization tools. This position requires 50% in-office presence in Foster City, California.

  • Lead and manage end-to-end research projects, including creative research and media measurement across TV, digital, and social media channels.
  • Consult with senior business stakeholders to translate requirements into actionable research objectives.
  • Develop comprehensive research plans, design surveys and studies, analyze data, and report key findings.
  • Leverage statistical analysis and data visualization tools to extract insights from complex datasets.
  • Effectively manage multiple research initiatives simultaneously, ensuring timely and high-quality deliverables.
  • Communicate research insights through compelling storytelling, helping drive informed business decisions.
  • Collaborate with internal teams and external partners to execute research strategies efficiently.
  • Maintain a deep understanding of the evolving media landscape, including evaluation methodologies and key performance indicators.

Qualifications:

  • 8+ years of work experience with a bachelor’s degree or at least 6 years of work experience with an Advanced Degree (e.g., Masters/ MBA)
  • Prior market research and insights experience, including creative and media research is required

Preferred:

  • 8-10+ years of work experience with a bachelor’s degree or 6-8 years of experience with an Advanced Degree (e.g. Masters, MBA)
  • Master’s degree in Consumer Behavior, Psychology, Marketing, Market Research, Sociology, Anthropology, Statistics or in a quantitative field like Economics/Econometrics, Statistics, Operations Research, Computer Science, or Engineering is preferred. MMR a plus
  • 5+ years' experience managing primary quantitative and qualitative market research, including creative research and media measurement, at a large global organization or a leading, globally respected market research agency.
  • Foundational understanding of branding, advertising (traditional and digital), marketing concepts and strategy a plus
  • Background in payments, financial institutions or consumer lending as well as experience from tech, consulting, CPG, retail are a plus but not required
  • Ability to transition easily from a technical research perspective to practical business considerations
  • Demonstrated mastery in uncovering insights with the ability to inspire and influence others to act on insights. Demonstrated success in using research to drive insights and strategic implications that lead to business decisions
  • Strong attention to detail, a sense of urgency, a proactive approach, Excel and PowerPoint power user; strong planner and problem solver; Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption; Must be fluent in English
  • A great team member who adds energy, ideas and fun to our team and corporate culture
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Consulting, Engineering, and Information Technology

Industries

Business Consulting and Services, IT Services and IT Consulting, and Strategic Management Services

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Market Research Manager

02298 Boston, Massachusetts M&T Bank

Posted 3 days ago

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Job Description

workfromhome

Location: Hybrid within footprint. Footprint includes, but is not limited to: Buffalo, NY, Baltimore, MD, Bridgeport, CT, Boston, MA, Wilmington, DE, Washington, D.C., New York, NY, Philadelphia, PA

Overview

We are looking for an innovative and results-driven research leader to spearhead comprehensive competitive benchmarking initiatives and deliver tailored market intelligence solutions. This position calls for deep expertise in both qualitative and quantitative research approaches, with a passion for transforming complex information into actionable strategic opportunities that support business priorities across Retail, Small Business, Commercial, and Wealth Management divisions.

The successful candidate will possess a proactive, consultative approach and demonstrate mastery in managing multifaceted research projects from concept through completion. They will excel at synthesizing data into strategic, visually impactful recommendations that inform high-level decisions. Superior communication skills, a talent for narrative-driven data visualization, and fluency with advanced survey and analytics platforms are essential to thrive in this role.

Primary Responsibilities
  • Cultivate and sustain collaborative partnerships with internal clients across diverse business lines by engaging in regular communication to understand their unique business challenges and strategic objectives. Ensure that all research initiatives are thoroughly aligned with organizational priorities and deliver well-defined, actionable insights that drive business impact and inform critical decisions.
  • Serve as a trusted research consultant to stakeholders by facilitating in-depth needs assessments that clarify and refine research objectives. Translate these stakeholder needs into robust research designs, thoughtfully selecting and applying the most suitable qualitative and quantitative methodologies to address complex business questions and deliver meaningful, high-value results.
  • Oversee the execution of high-impact, strategic competitive benchmarking studies, applying advanced analytical techniques and a rigorous attention to detail to extract nuanced insights from complex data. Demonstrate intellectual curiosity and a commitment to methodological excellence by conducting comprehensive analyses that identify emerging trends, market opportunities, and areas for competitive differentiation.
  • Exhibit advanced proficiency in qualitative research methodologies by independently designing moderator guides and moderating focus groups, in-depth interviews, and other primary research.
  • Direct the full lifecycle of research projects, including the development of survey instruments, programming, sample selection, data collection, rigorous statistical analysis, and the delivery of actionable insights. Employ best practices and ensure all research activities adhere to established methodological standards.
  • Analyze and Interpret Complex Data Sets. Utilize advanced analytical techniques to examine large and multifaceted data sets, synthesizing key findings into clear, meaningful, and impactful strategic recommendations. Demonstrate expertise in identifying patterns, trends, and market opportunities to inform high-level business decisions.
  • Develop Narrative-Driven Insight Reports. Transform raw data into engaging and insightful stories, crafting visually compelling presentations and comprehensive reports that clearly communicate research outcomes to stakeholders and decision-makers.
  • Work closely with interdisciplinary teams to ensure alignment of research objectives with organizational strategies. Manage multiple projects concurrently, maintaining a high standard of quality and delivering results within established timelines.
  • Complete other related duties as assigned.
Scope of Responsibilities

This position reports to the Head of Market Research. Project scope is typically on the department level. Projects are a mix of strategic and tactical in nature. Working team clients are normally VP level and below. Project owners are normally Admin, Group and Senior VP level and above.

Education and Experience Required

Bachelors’ degree and 6 years’ related experience, or in lieu of degree 10 years’ related experience.

Highly proficient in Qualtrics or similar web survey software plus data visualization software such as PowerPoint.

Working knowledge of SPSS, SAS or other statistical software and survey development tools.

Employees in this position should be prepared to travel at least once per quarter within the M&T Bank east coast footprint (primarily to Buffalo, NY). Travel may occur more often than this and is based upon the needs of the business and projects assigned. Employees residing outside of the Buffalo market are anticipated to travel more often than those already located here.

Education and Experience Preferred

Strong background in quantitative research (web/phone) and qualitative research (in person/online focus groups, advisory panels, and in-depth interviews), including survey design, data analysis and interpretation, report writing and presentation of key findings.

Working knowledge of a wide range of custom market research methodologies and techniques including customer satisfaction/loyalty research, brand awareness/usage, segmentation, ad/concept testing, conjoint, new product development, etc.

Exceptional storytelling skills with the ability to craft compelling narratives that effectively communicate research findings and insights to clients and stakeholders

Excellent organizational, communication (verbal and written) and interpersonal skills.

Demonstrates meticulous attention to detail, accuracy, and follow-through, with the ability to manage multiple assignments and perform effectively under pressure.

Master’s degree or PhD with a concentration in Statistics, Psychology or Marketing preferred.

Graduate degree.

Prior management experience.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $85,104.04 - $141,840.07 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location: Buffalo, New York, United States of America

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