1,192 Marketing Administration jobs in the United States

Marketing Operations Manager

ZB Designs – Ogden, UT

At ZB Designs , marketing is the engine that fuels our growth. We’re looking for a Marketing Operations Manager to take the lead on strategy, analytics, and execution across our e-commerce and brand initiatives.

This role is about data, structure, and results. You’ll run campaigns, optimize performance, and ensure our launches and events hit with maximum impact.

What You’ll Do

• Oversee marketing strategy and campaign execution across channels.
• Manage website updates, product listings, and e-commerce functionality.
• Run email marketing campaigns, automations, and list growth initiatives.
• Optimize SEO, track analytics, and use data to guide decision-making.
• Coordinate paid ads, testing, and large-scale campaign performance.
• Collaborate with creative/content team to align on launches and brand goals.
• Manage packaging, vendors, and logistics for D2C distribution.
• Conduct customer surveys, research, and split tests to inform new product ideas.
• Keep projects moving fast with clear communication and organization.

What We’re Looking For

• Data-driven marketer with strong analytical and problem-solving skills.
• Experience in e-commerce marketing, SaaS, or retail brands.
• Comfortable running split tests, analyzing performance, and scaling what works.
• Strong knowledge of SEO, email marketing, and website optimization.
• Organized operator who thrives on fast execution and efficiency.
• Collaborative team player who communicates clearly and directly.

Why Join ZB Designs

• Lead marketing strategy for a brand with exciting products and rapid growth.
• Freedom to test, measure, and scale bold marketing ideas.
• Opportunity to shape launches, campaigns, and brand direction.
• Join a team that values speed, data, and creativity.

Apply now to drive the growth engine of ZB Designs.

Overview

Carollo Engineers is an internationally recognized environmental engineering firm that specializes in the planning, design, and construction of water and wastewater facilities. We are seeking a Marketing Operations Analyst to help

The Marketing Operations Analyst primarily supports the Business Development (BD) and Marketing Operations teams’ by providing timely, reliable, and relevant data/information through the creation and maintenance of the various models, tools and reports. The duties also include coordination with Internal Operations and Client Services for the consistent reporting for marketing data. Creation and maintenance of data tools extends to and includes the Dynamics CRM system and BST Financial System, as well as the processes and procedures related to data management and systems. This role will also support strategic growth plans through data collection, conducting market and consumer research analysis, and reporting. The Analyst is an essential part of the BD and Marketing Operations teams who will suggest and implement solutions to enhance the efficiency and effectiveness of reports, data tools, and processes.

Responsibilities

• Maintain tools and systems including recognizing opportunities for improved efficiency or effectiveness, researching, and resolving system issues, and maintaining system integrity.

• Prepare monthly marketing reports and maintains the reporting tools (such as dashboards) by collecting, verifying, analyzing, and summarizing information.

• Verify existing tools are producing accurate and relevant information on a routine basis. Effectively gather requirements and communicates to key stakeholders during development and maintenance of data tools and processes. Responsibilities include understanding user needs and proposing appropriate analytical solutions.

• Gather and analyze data on client preferences, demographics, purchasing habits, CIP budgets, and market conditions to understand customer needs and market opportunities.

• Research and monitor competitor services, products, pricing, sales, and marketing strategies to gain a competitive edge.

• Analyzes raw data to uncover insights and trends, then compile this information into clear, concise reports and compelling dashboards and presentations for stakeholders.

• Working with Marketing and BD Leadership, establish marketing Key Performance Indicators (KPIs) and monitor campaign effectiveness to track progress toward marketing and business goals

• Work with the Business Development/Marketing, Internal Operations and Client Service leadership and to gather and document business case, scope, and requirements for initiatives related to data tools and processes.

• Train end users on new application features, as needed.

• Perform other related functions that may be assigned from time to time.

Qualifications

• Proficient with MS Office Suite and extensive Excel experience.

• Proficient with Business Intelligence Tools such as Dynamics CRM, BST, PowerBI, Power Apps, SharePoint platform, etc.

• Strong analytical and problem-solving skills.

• Ability to communicate data analysis with clarity and precision.

• Ability to excel within collaborative team environment with minimal supervision.

• Ability to prioritize effectively.

• Detail-oriented and results driven.

• Proactive, committed team player and who will coordinate with IT, Accounting, Engineering, Human Resources and Document Processing.

• Experience in designing and executing various primary and secondary research methods.

• Strong proficiency in analyzing quantitative and qualitative data and using statistical tools.

• Ability to manage research projects from planning to completion, ensuring timely delivery of results.Bachelor’s degree in business administration or a combination of educational credentials and experience in Marketing, IT or Business Analysis.

• 2 - 5 years' experience as a business analyst, marketing analyst, reporting analyst, or similar role.

Preferred Qualifications

• Experience in task and project management methodology is preferred.

Pay Range

$60,000 to $75,000 annually. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Other Compensation and Benefits

Carollo is committed to providing employees with a competitive, comprehensive benefits program that provides the care employees and their families need to lead healthy, productive lives. Carollo’s benefits package includes paid time off and holidays, comprehensive health insurance coverage, pre-tax savings account options for healthcare, dependent care and commuter expenses, disability insurance and life insurance options for you and your dependents. We also offer free Caregiver Support, Travel Assistance, counseling services and discount programs. Other compensation that may be available includes: 401(k) company contribution matching, tuition reimbursement, discretionary bonuses, career advancement bonuses, professional registration bonuses, employee referral bonuses, and compensatory time for exempt employees. Flexible work arrangements may also be available. Eligibility for benefits varies based on employment status.

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Job Locations US-CA | US-AZ-Phoenix

ID

Category Marketing

Type Full-time, Regular

Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

Responsibilities

• Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
• Translate data into actionable insights and recommendations that help to drive business outcomes.
• Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as:
  • Campaign Optimization: Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.
  • Learning & Enablement Effectiveness: Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
  • Social Intelligence: Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
  
  
  
  
• Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
• Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
• Use data tools for manual import/export.
• Develop and maintain reports and dashboards.
• Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.
• Deliver high-value outcomes while participating in problem-solving, such as:
  • Work with data limitations and find creative solutions to extract meaningful insights.
  • Proactively identify and address data tracking gaps, while improving data quality.
  • Work through the challenges of current platform limitations, while understanding the platform's future state.
  • Proactively identify opportunities for data-driven improvements across marketing functions.
  
  
  
  

Key Skills

• Proficiency in the usage, configuration, and management of:
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).
  • Analytics tools (e.g., GA4, Adobe Analytics, etc.).
  • Tag management systems (e.g., Google Tag Manager, etc.).
  • Data querying and manipulation tools (e.g., SQL).
  
  
  
  
• Demonstrated ability to analyze complex data sets and identify trends and insights.
• Experience with data modeling and/or ETL processes.
• Proven ability to formulate and test data-driven hypotheses.
• Strong proficiency in the development of data-driven narratives.
• Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
• Proficiency in Google Suite and Microsoft Office.
• Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A/B testing, regression analysis, segmentation).
• Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences.
• Strong problem-solving and critical-thinking skills.
• Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects.
• Intellectual curiosity and a passion for uncovering insights from data.

Preferred Qualifications

• Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices.
• Project management skills.
• Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch).

Required Qualifications

• 8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making.
• Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis.

About Us:

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links:California FCAandLos Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at , HR directly via or email at for assistance.

• Marketing Systems & Tools:
  
  • Assist in managing and maintaining marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and integrations with Salesforce.
  • Support data hygiene, list uploads, and campaign set-up to ensure accurate targeting and segmentation.
• Campaign Execution Support:
  
  • Partner with Marketing to track and report on campaign performance.
  • Build dashboards and reports in Salesforce and/or BI tools to measure lead flow, funnel conversion, and ROI.
  • Help monitor lead scoring, routing, and campaign attribution processes.
• Data & Analytics
  
  • Ensure marketing data accuracy by running regular audits and identifying areas for improvement.
  • Support the Revenue Operations team in pipeline analysis and marketing contribution reporting.
  • Assist with preparing monthly/quarterly business reviews (QBRs).
• Enablement & Collaboration:
  
  • Work cross-functionally to ensure reporting aligns with training, onboarding, and productivity initiatives.
  • Support leadership in preparing QBRs, board decks, and marketing funnel review sessions.
  • Collaborate with Sales Operations to ensure proper attribution and lead-to-opportunity tracking.
  • Process Optimization
  • Document and maintain marketing operations processes and workflows.
  • Provide support for testing and rolling out new tools, campaigns, or processes across the GTM team.
  • Collaborate with Sales to ensure smooth lead handoff and alignment.

• 2-3 years of experience in Marketing Operations, Sales Operations, or a related role (internships welcome).
• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot) and CRM (Salesforce preferred).
• Strong Excel/Google Sheets skills; familiarity with reporting and data visualization tools is a plus.

• This position is NOT eligible for Visa sponsorship.

Who We Are

Clean Power Alliance (CPA) is Southern California’s locally operated not-for-profit default electricity provider for 38 communities within Los Angeles and Ventura counties and the 4th largest electricity provider in the State of California. We provide clean renewable energy at competitive rates to over three million residents and businesses through approximately one million customer accounts.

What You’ll Do

CPA is seeking an organized and highly motivated student or recent graduate interested in Communications and Marketing operations. The Marketing Operations Intern will support day-to-day operations and gain real-world experience in project coordination, research, and creative development that help CPA’s program campaigns come to life. CPA internships are typically for a length of 12 weeks, up to 25 hours/week (no term is guaranteed).

Who You’ll Work With

The Marketing Operations Intern reports to the Senior Associate, Communications and Marketing. You will work closely with members of the Communications and Marketing team, paid media, and creative agencies.

Commitment to Diversity

At CPA, we value diversity and are committed to creating an inclusive environment for all employees. We represent a diverse customer base and intend to hire employees that reflect our communities. Clean Power Alliance provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Culture

CPA fosters a culture of open communication, responsibility, intellectual curiosity, and exceptional judgment. As a small team that has quickly built the largest Community Choice Aggregation program in the country, high levels of trust, collaboration, and mission alignment are key factors in success. We value fact-based creativity in our work, accountability with our stakeholders, and promote ethical engagement and diversity with our brand.

Requirements

• Experience with Microsoft Office Suite 

• Google Analytics, Canva, Adobe, and SmartSheets is a plus 

• Ability to act with integrity, professionalism, and confidentiality  

• Ability to fully own tasks and processes with some oversight 

• Ability to handle multiple priorities to meet deadlines and escalate key issues  

• Demonstrate strong attention to detail in all tasks and projects, while showing initiative to share unique, informed perspectives that add value to team discussions. 

Duties and Responsibilities

• Assist with day-to-day project management, including maintaining status documents, project trackers, and timelines.
• Support campaign execution by assisting with program marketing campaigns, reviewing creative assets, and organizing final deliverables.
• Help prepare presentations, reports, and internal updates that support clear and strategic decision-making.
• Conduct basic research on competitors, market trends, and industry best practices to inform campaign planning.
• Assist in pulling, organizing, and summarizing performance metrics to help the team understand how data shapes marketing strategy.
• Contribute to cross-functional projects spanning multiple programs, campaigns, and ad hoc initiatives.
• Collaborate with team members to assist with projects staying on track and on time.
• Complete a project to create a “Center of Excellency” for the department by compiling best practice documentation for the team.
• Use project management and creative tools such as Wrike, Google Analytics, Canva, SmartSheets, and Microsoft Office to support program campaign operations.

Successful Candidates Must Demonstrate the Following Abilities:

• Demonstrate good judgment and integrity
• High attention to detail with strong organizational skills
• Communicate effectively, orally, and in writing; and the ability to translate complex technical information into non-technical language
• Have a strong work ethic and be comfortable taking initiative/working in a fast paced, start-up environment
• Work well on diverse teams and be highly collaborative
• Must be able to work at a desk and on a computer for prolonged periods

Qualifications

• Candidates should have recently completed or be in the process of completing an associate’s degree (AA/AS) or bachelor’s degree (BA/BS) with a preferred focus in marketing, communications, or public relations.
• Work or volunteer experience is a plus, but not required. 

Work Location 

This internship is a Hybrid role and requires 2-3 assigned days in the Downtown Los Angeles office determined by CPA, with work location on the remaining days either in office or remote. Schedule will be determined and be during CPA’s office hours Monday-Friday 8:30am-5:30pm PST.    

Benefits

Internship compensation ranges from $18.00-$25.00 per hour with exact compensation to be determined by Clean Power Alliance, dependent on skills and experience. This is a part-time/temporary position. Interns are only eligible for mandated benefits, such as sick pay, workers’ compensation, and Medicare contributions.   

How to Apply

Candidates should apply on CPA’s Career Page. The start date for the internship is as soon as possible and will remain open until filled.

• Own and respond to Marketing Support tickets
• Assist in completing transition items outlined in smartsheets
• Assist in completing closeout items outlined in smartsheets
• Assist in completing new construction items outlined in smartsheets
• Social Media Management
• Domain Management

• Strong knowledge of various property management systems, lead management platforms, AI leasing tools and ILS feeds.
• Working knowledge of integration errors and best practices for troubleshooting.
• Mastery of lead management workflow and implementation.
• Experience with business listings and social media account management.
• Experience with in-depth integrations and problem solving with the ability to think strategically and be execution oriented.
• An entrepreneurial spirit with the desire to work hands-on in a performance based, fast-paced environment.

Job Description: KME.digital is looking for a highly motivated sales and marketing automation specialist to join our dynamic team. This role offers an exciting opportunity to work on implementing and optimizing sales and marketing automation solutions using HubSpot. You will collaborate closely with our digital marketing teams to develop workflows, clean and manage data, integrate technologies, and streamline processes for greater efficiency and impact.

Key Responsibilities:

• Collaborate with marketing and sales teams to design and implement automated workflows in HubSpot to drive lead generation and improve conversion rates.
• Maintain and manage the HubSpot database by performing data cleansing, updating property values, and eliminating duplicates.
• Assist with integrating marketing and sales technologies, including email platforms, calendars, social media tools, and website systems.
• Generate and analyze reports to evaluate the performance of sales and marketing campaigns, providing actionable recommendations for improvement.
• Stay informed about the latest trends and best practices in marketing automation to suggest innovative approaches that enhance campaign effectiveness.

• Experience: Minimum of 1 year of digital marketing and/or HubSpot experience preferred.
• Skills:
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Excel and Google Sheets.
• Education: High school diploma or equivalent required. Bachelor's degree in Marketing, Advertising, Communications, Information Science, Business, or a related field is preferred.

• Resume
• Cover Letter

• Comprehensive Health, Vision, and Dental Insurance
• Disability & Life Insurance
• 401(k) Plan with Employer Matching
• Professional Development Assistance
• Flexible Work Schedule
• Generous Paid Time Off
• Fun In-Person Team Outings

• Monday to Friday, 9:00 AM - 5:00 PM EST

• Alexandria, VA

Mainspring Energy is revolutionizing power generation with the worlds most flexible and adaptable onsite power generator, the Mainspring Linear Generator. Commercial, industrial, and utility leaders are choosing Mainspring over traditional options like engines, turbines, and fuel cells to quickly and reliably deliver local power for EV charging, commercial facilities, data centers, and grid-scale operations. The Mainspring Linear Generator is fuel flexible, ramps up and down to meet demand, and utilizes a flameless technology with near-zero NOx emissions.

Backed by top-tier investors such as Khosla Ventures, Bill Gates, American Electric Power, and Lightrock, Mainspring designs, manufactures and delivers its products to customers across the U.S. today, and were quickly scaling for international expansion.

Inspired by our vision of the affordable, reliable, net-zero carbon grid, Mainspring is rapidly expanding within the $816B global electricity equipment market, and were hiring the best talent to meet growing customer demand around the globe. We welcome a broad range of backgrounds, experiences, and talents to bring fresh perspectives and ongoing innovation to our customers.

We are looking to build relationships with people who share our values:

Pragmatic Optimism. Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.

Excellence without Ego. We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.

Proactive Collaboration. The integration and cross-disciplinary nature of Mainsprings business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.

Responsibilities

1. We are seeking a skilled Marketing Operations Specialist to lead and optimize our marketing operations with Pardot (Salesforce Account Engagement) as the primary marketing automation tool. This role will be responsible for executing, and expanding our marketing processes and automation strategies to drive lead generation, nurture programs, and campaign performance.
2. Own and manage Pardot, including day-to-day operations, setup, and maintenance of email campaigns, lead nurturing programs, imports and automation workflows.
3. Maintain the Pardot-Salesforce integration to ensure data integrity, synchronization, and reporting accuracy.
4. Design and implement lead scoring, grading and segmentation.
5. Configure campaign influence reporting providing insights on campaign performance.
6. Develop, test, and optimize automation workflows, email templates, landing pages, and forms within Pardot to maximize campaign effectiveness.
7. Monitor and report on key performance metrics (e.g., open rates, click-through rates, conversion rates), providing actionable insights and recommendations.
8. Conduct A/B testing on email campaigns and landing pages to improve engagement and optimize campaign outcomes.
9. Ensure database health by regularly managing data hygiene, segmentation, and deduplication efforts in Pardot and Salesforce.
10. Troubleshoot issues within Pardot and Salesforce to ensure smooth operations and address any data sync or system performance concerns.
11. Stay up-to-date with Pardot and Salesforce updates, best practices, and new features, ensuring the platform evolves with our marketing needs.
12. Provide training and support to internal users on Pardot functionalities and best practices, fostering adoption and effective usage.

Qualifications

Education

Bachelors degree in business, marketing, engineering, or related field.

Experience

2-5 years of experience in marketing automation, with proven expertise in Pardot and Salesforce.

Strong understanding of Pardot-Salesforce integration, including field mapping, data synchronization, and reporting.

Experience with lead management, scoring, grading, and automation best practices.

Proficient in creating and managing email campaigns, landing pages, and forms in Pardot.

Analytical Skills

Data driven decision making, strong analytical skills to evaluate campaign performance, optimize lead scoring models, and refine marketing processes.

Adaptability and Learning

Willing to learn and adapt to new challenges.

Open to continuous professional development.

Other Skills and Attributes

Self-motivation and strong work ethic.

Critical thinking and problem-solving with demonstrated ability to analyze complex issues, identify root causes, and implement effective solutions.

Ability to work well in a team and independently.

Good time management and organizational skills.

Excellent communication skills, with the ability to collaborate cross-functionally with sales, marketing, and technical teams.

The Bay Area salary for this role is $6k- 110k base + pre-IPO stock options + benefits. This position can be remote. The salary will be adjusted to reflect local market conditions based on employee location as well as the experience of the employee.

Does your experience not meet all of our posted requirements? Studies have shown that some people are less likely to apply to positions unless they meet every listed requirement. At Mainspring, we are committed to building a diverse, inclusive, flexible, and collaborative environment, so if you want to help us transition the world to clean and affordable electricity, and dont meet all posted requirements for a particular role, wed still love to hear from you. Mainspring can sometimes be flexible enough to shift responsibilities for the right person, or otherwise identify open or upcoming roles that may better fit your professional background.

In more traditional words, Mainspring Energy, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

This compensation and benefits information is based on Mainspring Energy's estimate as of the date of publication and may be modified in the future. We generally do not negotiate on salary once we have made an offer. The level of pay within the range will depend on a variety of job-related factors that may include location, relevant prior experience and/or education, or particular skills and expertise. New hires joining the company tend to be paid within the starting base pay range noted above, with opportunities to increase pay over time based on development of additional skills, competencies, and company-specific knowledge.

Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

Responsibilities

• Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
• Translate data into actionable insights and recommendations that help to drive business outcomes.
• Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as:
  • Campaign Optimization: Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.
  • Learning & Enablement Effectiveness: Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
  • Social Intelligence: Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
• Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
• Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
• Use data tools for manual import/export.
• Develop and maintain reports and dashboards.
• Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.
• Deliver high-value outcomes while participating in problem-solving, such as:
  • Work with data limitations and find creative solutions to extract meaningful insights.
  • Proactively identify and address data tracking gaps, while improving data quality.
  • Work through the challenges of current platform limitations, while understanding the platform's future state.
  • Proactively identify opportunities for data-driven improvements across marketing functions.

• Proficiency in the usage, configuration, and management of:
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).
  • Analytics tools (e.g., GA4, Adobe Analytics, etc.).
  • Tag management systems (e.g., Google Tag Manager, etc.).
  • Data querying and manipulation tools (e.g., SQL).
• Demonstrated ability to analyze complex data sets and identify trends and insights.
• Experience with data modeling and/or ETL processes.
• Proven ability to formulate and test data-driven hypotheses.
• Strong proficiency in the development of data-driven narratives.
• Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
• Proficiency in Google Suite and Microsoft Office.
• Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A/B testing, regression analysis, segmentation).
• Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences.
• Strong problem-solving and critical-thinking skills.
• Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects.
• Intellectual curiosity and a passion for uncovering insights from data.

• Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices.
• Project management skills.
• Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch).

• 8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making.
• Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis.