Digital Marketing Specialist

01845 North Andover, Massachusetts Fresenius Kabi USA, LLC

Posted 3 days ago

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Job Description

Job Summary The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.

*Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams.

Base Salary Range: $80,000-85,000
Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities. Responsibilities
  • Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
  • Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
  • Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
  • Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
  • Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
  • Implement ongoing web optimization techniques to improve web performance.

Job Requirements

  • Bachelor's degree required.
  • 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
  • Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
  • Experience with digital platforms, such as Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
  • Proficient with Microsoft Office Suite of software.
  • Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams
Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.

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Digital Marketing Specialist

02298 Boston, Massachusetts Boston Architectural College

Posted 4 days ago

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Job Details

Job Location
Boston Architectural College - Boston, MA

Remote Type
Fully Remote

Position Type
Full Time

Description

POSITION SUMMARY
The Digital Marketing Specialist is a remote position and an integral member of the Boston Architectural College's (BAC) Marketing and Communications team-a small, collaborative, and creative group responsible for promoting the College's brand, programs, and mission.

This position is well-suited for a marketing professional with 2 to 3 years of experience who brings creativity, initiative, and strong digital instincts. The specialist will contribute to the planning and execution of digital marketing strategies and social media campaigns that engage and grow the College's audiences-including prospective students, current students, alumni, and the professional community. The role also supports broader communications efforts, including content planning, storytelling, and newsletter development.

The ideal candidate is a strong writer, visual storyteller, and strategic thinker who is excited to shape the BAC's online presence and help amplify the voice of the institution across digital channels.

Must have mode of transportation and ability to visit campus as needed.

PRIMARY RESPONSIBILITIES
Collaborate with the Marketing and Communications team to develop and implement a comprehensive digital content strategy and calendar across all official College communication channels, aligned with recruitment, engagement, and branding goals.

Lead day-to-day social media planning, content creation, and scheduling across X, Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

Create and manage digital marketing campaigns that promote College programs, events, initiatives, and community stories-driving awareness,
engagement, and conversion.

Support the creation and distribution of institutional newsletters, including the BAC Buzz E-Zine, and collaborate with other departments (e.g., Academic Affairs, Institutional Advancement) to coordinate communications.

Collaborate with the BAC's Social Media Fellow, guiding content strategy, tone, scheduling, and engagement best practices.

Partner with the Senior Web Marketing Specialist to ensure that website content is accurate, engaging, and consistent with branding and editorial guidelines.

Monitor performance analytics across social and digital platforms, using data to optimize content and report on effectiveness.

Assist with content development for internal announcements, institutional updates, and general communications as needed.

Provide support across the College for marketing needs related to events, campaigns, and special initiatives.

Occasionally work evening or weekend hours to support major events, campaigns, or live social media coverage.

Other duties as assigned.

STANDARD EXPECTATIONS
Team & Interpersonal Skills - Builds and maintains positive, respectful relationships with colleagues, students, and partners across the College.

Service Orientation - Approaches work with professionalism, responsiveness, and a student-centered mindset.

Confidentiality & Discretion - Maintains confidentiality of student and employee records, with sound judgment on when and how to share information appropriately.

SUPERVISORY RESPONSIBILITIES
None.

Qualifications

EDUCATION
Bachelor's degree from an accredited institution in Communications, Marketing, Advertising, Journalism, or a related field is required.

EXPERIENCE & QUALIFICATIONS
2 to 3 years of experience in digital marketing, social media management, content strategy, or related roles; experience in higher education or nonprofit environments is a plus.

Demonstrated ability to create engaging, on-brand content across multiple digital platforms.

Strong writing, editing, and visual storytelling skills with attention to detail and tone.

Working knowledge of social media best practices, trends, tools, and metrics.

Experience using email marketing platforms (e.g., Campaign Monitor, Mailchimp).

Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.

Strong organizational, communication, and problem-solving skills.

Proficiency in Microsoft Office Suite and ability to quickly learn College-specific systems and tools.
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Digital Marketing Specialist

02298 Boston, Massachusetts Aspire Living & Learning

Posted 4 days ago

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Digital Marketing Specialist

Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth.

This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.

Key Responsibilities:
  • Campaign Development: Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups.
  • Paid Advertising: Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations.
  • Channel Management & Optimization: Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire's website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
  • Sponsorships & Events: Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire's brand is effectively represented.
  • Reputation Management: Monitor and manage Aspire's online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback.
  • Market Research: Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation.
Qualifications:
  • 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
  • Strong writing and editing skills with attention to detail.
  • Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
  • Creative mindset with the ability to think outside the box.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Effective time management skills and ability to coordinate multiple takes with interweaving schedules.
  • Strong collaboration skills and the ability to work effectively with cross-functional teams.
  • Please note that this role requires candidates to live in one of the following states: Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire. While this position is primarily remote, occasional in-person meetings or team events may be required in one of these specified locations.
Employees at Aspire enjoy working with a collaborative and dedicated team that values a culture of belonging and care. We take pride in offering a comprehensive benefits package to eligible employees, including:
  • Comprehensive Health, Dental, & Vision Insurance - Choose from multiple medical plans, with vision coverage included at no extra cost.
  • Flexible Spending Accounts (FSA) and Health Saving Account (HSA) options - Use pre-tax dollars for medical and dependent care expenses.
  • Lifestyle Spending Accounts with JOON - Monthly funds for wellness, fitness, commuting, childcare, pet care, and more.
  • 403(b) Retirement Plan with Employer Match - A 100% match on contributions up to 2% of your salary.
  • Generous Paid Time Off - Paid sick, personal, and vacation days, plus holidays.
  • Professional Growth Opportunities - Access to training, leadership and management courses, mentorship, and career advancement.
  • Employer-Paid Life & Disability Insurance, Employee Assistance Program (EAP), Telehealth Services and more!

Join Our Mission
If you're passionate about creating positive change and want to grow in a supportive environment, we'd love to hear from you!

Diversity, Equity, and Inclusion
Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.

Salary Range- $75,000 -$85,000/YR
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Digital Marketing Specialist

02298 Boston, Massachusetts American Student Assistance

Posted 4 days ago

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THE ROLE: Digital Marketing Specialist

American Student Assistance™ (ASA) is national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.

ASA fulfills its mission through free digital first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as early as middle school, and providing access to education-to-career pathways aligned with one’s passions and goals will result in greater confidence and long-term success for all students.

We are looking for a Digital Marketing Specialist. You will be responsible for working on paid media platforms (Google Ads, YouTube Ads, Meta Ads, Snapchat, TikTok). You will support campaigns in fast-paced environments and are contribute heavily to our mission-driven marketing initiatives.

What You’ll Do:

Campaign Execution & Support

  • Support the Senior Marketing Manager and Digital Marketing Manager in planning and executing multi-channel digital advertising campaigns.
  • Track and maintain deadlines, deliverables, and campaign timelines across platforms and internal teams.
  • Support strategy and ongoing management of influencer marketing campaigns.
Ad Trafficking & Quality Assurance
  • Own trafficking of digital ad campaigns, including uploading creative assets, setting targeting parameters, and implementing tracking links.
  • Conduct routine QA of live ads to ensure accuracy of links, targeting, and creative placements across channels.
Performance Monitoring & Reporting
  • Monitor active campaigns and flag performance anomalies, pacing issues, or delivery concerns in real time.
  • Collaborate with senior team members to troubleshoot and optimize performance based on platform insights and benchmarks.
Data & Analytics
  • Assist in compiling campaign data and creating reports using tools like Google Analytics, Google Looker Studio, and native ad platform dashboards while contributing to performance summaries to identify insights and areas for improvement.
Cross-Functional Collaboration
  • Work closely with in-house creative team to ensure campaign assets meet platform specifications and are delivered on time.
  • Create and manage project tickets in tools like Jira and Asana to align deliverables across teams.
About You:
  • 1-3 years of experience in digital marketing or paid media.
  • Familiarity with one or more digital advertising platforms (Google Ads, YouTube, Meta, TikTok, Snapchat, etc.).
  • Understanding of key digital marketing metrics (CTR, CPM, CPC, CPA) and performance analysis.
  • Experience with ad trafficking and campaign setup in platform UIs.
  • Strong attention to detail and organizational skills—able to manage multiple tasks and timelines simultaneously.
  • Familiarity with Google Analytics.
  • Strong written and verbal communication skills.
  • Experience managing influencer marketing campaigns is a plus!


Salary Range: $67,000 - $86,000

American Student Assistance is committed to fair and transparent pay. In determining compensation, we consider a variety of job-related factors, including prior experience, certifications and licenses, skills and expertise, geographic location, and internal equity.

We take a total compensation approach, meaning we look beyond salary alone to support, reward, and recognize the whole individual. Depending on role eligibility, your offer may also include a bonus, 403(b) retirement plan participation, generous paid time off, and comprehensive health and life insurance benefits. As a result, final offer amounts may vary from the salary range listed in the job posting. Join our mission-driven organization to enjoy these perks and benefits as well as investment in your growth, contributions, and future.

Why ASA?

ASA offers a wide range of perks and benefits to Team Members, including comprehensive medical, dental, and vision healthcare plans, a retirement plan (plus match), weekly lunches, commuter benefits, and tuition reimbursement.

We also heavily prioritize a healthy work/life balance, which is why we offer all full-time Team Members generous PTO options, Summer Fridays (every Friday off between Memorial Day and Labor Day), and a company holiday break between December 25th and January 1st.

ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

#LI-Hybrid

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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Digital Marketing Specialist

02298 Boston, Massachusetts System One

Posted 4 days ago

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Job Description

Digital Marketing Specialist

Employment Type: Full Time

Date Posted: 9/29/2025

Location: Remote (Based in the U.S.)

Pay Range: Negotiable

Job Number: JO-

Primary Function

We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.

Payrate: $90-100k

Duties & Responsibilities

  • Manage and execute updates and revisions to existing landing pages.

  • Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.

  • Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.

  • Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.

  • Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.

  • Communicate test results, performance insights, and recommendations to stakeholders.

  • Ensure all activities are conducted in accordance with risk and compliance policies and procedures.

Skills & Qualifications

  • Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.

  • Hands-on experience with A/B testing methodologies and tools.

  • Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).

  • Proficiency in Adobe Experience Manager

  • Strong analytical, problem-solving, and communication skills.

  • Ability to collaborate effectively with cross-functional teams.

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Education & Experience

  • Bachelor's degree or equivalent experience.

  • 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.

  • Proven experience in developing, managing, and optimizing landing pages.

To Apply

Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Global HQ

6402 Arlington Blvd, Suite 1020

Falls Church, VA 22042

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Digital Marketing Strategist

02116 Boston, Massachusetts $80000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Digital Marketing Strategist to lead our online marketing initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere within the United States. You will be instrumental in shaping and executing our digital presence, driving brand awareness, lead generation, and customer engagement.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Create and manage engaging content for social media platforms, blog posts, and website landing pages.
  • Develop and execute email marketing campaigns to nurture leads and retain customers.
  • Analyze marketing campaign performance using tools like Google Analytics and provide regular reports on key metrics and insights.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams (design, development, sales) to ensure brand consistency and achieve marketing objectives.
  • Manage the digital marketing budget effectively.
  • Identify new opportunities for digital growth and innovation.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record of success.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).
  • Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Creative mindset with a passion for data-driven decision-making.

This is an exceptional opportunity to make a significant impact on our company's growth. If you are a strategic thinker with a passion for digital marketing and thrive in a remote-first culture, we want to hear from you. This role is based out of Boston, Massachusetts, US , but the position itself is remote.
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Digital Marketing Strategist

02108 Boston, Massachusetts $90000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a rapidly growing innovative firm in Boston, Massachusetts, US , is seeking a talented and results-driven Digital Marketing Strategist to lead their online presence and customer acquisition efforts. This role requires a strategic thinker with a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics. You will be responsible for developing and executing integrated digital marketing campaigns designed to drive brand awareness, generate qualified leads, and increase customer engagement.

As a Digital Marketing Strategist, you will analyze market trends, identify target audiences, and craft compelling digital narratives that resonate with potential customers. You will manage the digital marketing budget, optimize campaign performance through A/B testing and data analysis, and report on key performance indicators (KPIs) to senior management. This position demands creativity, analytical rigor, and a passion for staying ahead of the curve in the ever-evolving digital space. You will work closely with the sales, product, and creative teams to ensure alignment and maximize campaign effectiveness.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email, content, display advertising).
  • Conduct market research, competitor analysis, and audience segmentation to inform campaign development.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
  • Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
  • Develop and execute engaging social media marketing strategies and content calendars.
  • Create and manage email marketing campaigns, including list segmentation and automation.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Collaborate with internal teams (sales, product, creative) to ensure cohesive brand messaging and integrated campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a proven track record of success in strategy development and campaign execution.
  • Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing platforms.
  • Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
  • In-depth knowledge of web analytics tools (e.g., Google Analytics) and data interpretation.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Outstanding written and verbal communication skills, with strong presentation abilities.
  • Experience managing advertising budgets and optimizing for ROI.
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Google Ads and Google Analytics certifications are a plus.
This is an excellent opportunity for a visionary marketer to lead digital initiatives and drive significant growth for our client.
Apply Now
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Digital Marketing Manager

02210 Boston, Massachusetts $95000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client is looking for a dynamic and data-driven Digital Marketing Manager to lead their online marketing efforts. This role is based in **Boston, Massachusetts, US**, with a hybrid work model that combines the benefits of in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns across various platforms to drive customer acquisition, engagement, and retention. Your expertise will be crucial in shaping the company's online presence and achieving ambitious growth targets.

Key responsibilities include overseeing search engine optimization (SEO) and search engine marketing (SEM) strategies, managing social media marketing initiatives, developing and executing email marketing campaigns, and optimizing content marketing efforts. You will also be responsible for performance analysis and reporting, utilizing analytics tools to track key metrics, identify trends, and make data-informed recommendations for campaign improvement. Collaboration with cross-functional teams, including sales, product development, and creative, will be essential to ensure alignment and maximize campaign effectiveness.

The ideal candidate will have a proven track record of success in digital marketing, with a strong understanding of current digital marketing trends and best practices. You should possess excellent analytical skills, a creative mindset, and the ability to manage multiple projects simultaneously. Responsibilities include defining campaign objectives, managing budgets, and ensuring a consistent brand voice across all digital channels. You will also be responsible for identifying new opportunities for growth and innovation in the digital space. The ability to work effectively in a hybrid environment, balancing remote work with essential in-office collaboration, is a must. We are seeking a motivated and results-oriented individual who is passionate about leveraging digital channels to drive business success. This role offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact on our client's market position.
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Digital Marketing Strategist

02101 Boston, Massachusetts $90000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is looking for a highly analytical and creative Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns. This role is crucial for driving brand awareness, customer acquisition, and revenue growth. You will be responsible for planning, implementing, and managing a variety of digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns across multiple platforms. The ideal candidate will have a proven track record of successfully managing marketing budgets, optimizing campaigns for performance, and delivering measurable results. You will conduct market research, analyze campaign data, identify trends, and provide actionable insights to improve ROI. Responsibilities include developing content strategies, managing social media presence, running A/B tests, tracking website analytics, and staying abreast of the latest digital marketing trends and technologies. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 5 years of experience in digital marketing, is required. Excellent written and verbal communication skills, strong analytical abilities, and proficiency with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, Mailchimp) are essential. This is a fantastic opportunity to join a growing team and make a significant impact on our client's digital presence. Although this position is primarily remote, it supports our **Boston, Massachusetts, US**-based marketing department.
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Digital Marketing Strategist

02108 Boston, Massachusetts $80000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a dynamic and innovative marketing agency, is seeking a creative and analytical Digital Marketing Strategist to join their team in **Boston, Massachusetts, US**. This hybrid role offers the perfect blend of in-office collaboration and remote flexibility. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of the digital landscape, a passion for data-driven decision-making, and a proven ability to drive measurable results for clients.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies tailored to client objectives and target audiences.
  • Manage and optimize paid search (SEM) campaigns, including keyword research, bid management, and ad copy creation.
  • Oversee Search Engine Optimization (SEO) initiatives to improve website rankings and organic traffic.
  • Develop and execute social media marketing strategies to enhance brand visibility and engagement.
  • Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Collaborate with content creators to develop compelling and SEO-friendly marketing materials.
  • Analyze campaign performance data, generate insightful reports, and provide recommendations for continuous improvement.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Manage client relationships, providing regular updates and strategic guidance.
  • Conduct market research and competitive analysis to identify new opportunities.
  • Work closely with design and development teams to ensure seamless execution of digital initiatives.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign execution.
  • Proven expertise in SEO, SEM (Google Ads certified is a plus), social media marketing, and email marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
  • Strong understanding of content marketing principles and best practices.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Creative mindset with a keen eye for detail.
  • Experience working in an agency setting is a plus.
This is an exciting opportunity to work with a diverse range of clients and make a significant impact on their online presence. You will be part of a collaborative and innovative team that is passionate about delivering exceptional marketing solutions. The hybrid model allows for both focused individual work and vibrant team collaboration. We are seeking a strategic thinker who is adept at translating data into actionable marketing insights.
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