9 Marketing Analysis jobs in Columbus

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:
+ Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
+ Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
+ Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
+ Collaborate with field and sales teams to identify and leverage growth opportunities.
+ Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
+ Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
+ Present strategic and performance updates to senior leadership and cross-functional stakeholders.
+ Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.
Required Qualifications, capabilities, and skills:
+ 7+ years of marketing experience.
+ Extensive experience in performance marketing across both traditional and digital channels.
+ Proven expertise in managing marketing budgets, forecasts, and expected returns.
+ Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
+ Strong collaborator and team player, recognized for leading through effective partnership.
+ Data-driven and analytical, yet also a creative problem-solver.
+ Focused on driving quantifiable business results through marketing efforts.
+ Detail-oriented with a proven ability to take initiative and manage complex tasks.
+ Excels at handling multiple initiatives simultaneously within tight deadlines.
+ Excellent written and verbal presentation skills.
+ Highly proficient in Microsoft Excel and PowerPoint.
Preferred Qualifications, capabilities and skills:
+ Experience in the financial services industry, with expertise in the affluent segment, is a plus.
+ Adaptable to continuously changing priorities.
+ Able to understand the big picture and consider impacts beyond their specific initiatives.
+ Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.

As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.

Job responsibilities:

• Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
• Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
• Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
• Collaborate with field and sales teams to identify and leverage growth opportunities.
• Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
• Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
• Present strategic and performance updates to senior leadership and cross-functional stakeholders.
• Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.

Required Qualifications, capabilities, and skills:

• 7+ years of marketing experience.
• Extensive experience in performance marketing across both traditional and digital channels.
• Proven expertise in managing marketing budgets, forecasts, and expected returns.
• Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
• Strong collaborator and team player, recognized for leading through effective partnership.
• Data-driven and analytical, yet also a creative problem-solver.
• Focused on driving quantifiable business results through marketing efforts.
• Detail-oriented with a proven ability to take initiative and manage complex tasks.
• Excels at handling multiple initiatives simultaneously within tight deadlines.
• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications, capabilities and skills:

• Experience in the financial services industry, with expertise in the affluent segment, is a plus.
• Adaptable to continuously changing priorities.
• Able to understand the big picture and consider impacts beyond their specific initiatives.
• Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.
As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.
Job Responsibilities:
- Coordinate marketing strategies and connect with partner business banking teams
- Manage input and formatting of quarterly investment reviews and annual budgets
- Provide monthly updates on competitive strategy changes
- Assist with regular team communications on strategy changes, roadmaps, and weekly updates
- Track and report on deliverables to ensure timely completion
- Support development and execution of marketing campaigns targeting small business owners
- Collaborate with cross-functional partners to support business objectives
- Contribute to process improvements for enhanced quality and productivity
- Synthesize market intelligence and share insights with the team
- Prepare materials and updates for leadership and stakeholders
- Maintain organization and accuracy in all reporting and communications
Required qualifications, capabilities, and skills
- Bachelor's degree
- 4 plus years of marketing experience
- Experience coordinating cross-functional projects
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret data
- Proficiency in Microsoft Excel and PowerPoint
- Demonstrated ability to build strong partnerships
- Proven initiative and results orientation
- Ability to manage multiple priorities within tight deadlines
- Comfortable with changing priorities
Preferred qualifications, capabilities, and skills
- Financial services industry experience
- Experience in direct-to-consumer or digital marketing strategy
- Skilled at developing effective marketing campaigns
- Recognized as a team player and collaborator
- Experience synthesizing complex information for various audiences
- Experience supporting business banking deposit products
- Experience with competitive market analysis
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans

Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.

As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.

Job Responsibilities:

• Coordinate marketing strategies and connect with partner business banking teams
• Manage input and formatting of quarterly investment reviews and annual budgets
• Provide monthly updates on competitive strategy changes
• Assist with regular team communications on strategy changes, roadmaps, and weekly updates
• Track and report on deliverables to ensure timely completion
• Support development and execution of marketing campaigns targeting small business owners
• Collaborate with cross-functional partners to support business objectives
• Contribute to process improvements for enhanced quality and productivity
• Synthesize market intelligence and share insights with the team
• Prepare materials and updates for leadership and stakeholders
• Maintain organization and accuracy in all reporting and communications

Required qualifications, capabilities, and skills

• Bachelor's degree
• 4 plus years of marketing experience
• Experience coordinating cross-functional projects
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Analytical mindset with ability to interpret data
• Proficiency in Microsoft Excel and PowerPoint
• Demonstrated ability to build strong partnerships
• Proven initiative and results orientation
• Ability to manage multiple priorities within tight deadlines
• Comfortable with changing priorities

Preferred qualifications, capabilities, and skills

• Financial services industry experience
• Experience in direct-to-consumer or digital marketing strategy
• Skilled at developing effective marketing campaigns
• Recognized as a team player and collaborator
• Experience synthesizing complex information for various audiences
• Experience supporting business banking deposit products
• Experience with competitive market analysis

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our client is looking for a visionary and results-oriented Director of Digital Marketing & Brand Strategy to lead their marketing efforts. This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The successful candidate will have a deep understanding of the digital landscape, emerging trends, and best practices in marketing automation and analytics.

You will be instrumental in shaping the company's brand identity and ensuring consistent messaging across all platforms. This includes developing creative campaigns, managing the marketing budget effectively, and analyzing campaign performance to optimize ROI. A key part of this role involves managing a team of marketing professionals, fostering a collaborative and high-performing environment. You will also work closely with sales, product development, and other departments to ensure marketing strategies are aligned with overall business objectives.

We are seeking a strategic thinker with exceptional leadership and communication skills. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required, along with at least 10 years of progressive marketing experience, with a minimum of 5 years in a digital marketing leadership role. Experience in B2B or B2C environments (depending on client focus) and a proven ability to develop and implement successful multi-channel marketing campaigns are essential. Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is a must. This is an exciting opportunity to join a growing organization in Columbus, Ohio, US and make a significant impact on its future success. Responsibilities include strategic planning, team leadership, budget management, performance analysis, and cross-functional collaboration.

Our client, a prominent consumer goods company known for its innovative product lines and strong digital presence, is seeking an experienced E-commerce Marketing Manager to lead their omnichannel strategy. This hybrid role, based in the vibrant city of Columbus, Ohio, will be responsible for driving online sales growth, enhancing customer engagement, and ensuring a cohesive brand experience across all digital and physical touchpoints. You will develop and execute comprehensive marketing campaigns, manage digital advertising budgets, and analyze performance metrics to optimize ROI and achieve key business objectives.

Key responsibilities include strategizing and implementing paid search (PPC), paid social, SEO, email marketing, and affiliate marketing initiatives. You will manage the e-commerce website's user experience, conversion rate optimization (CRO), and product catalog, working closely with web development and design teams. Collaboration with the social media team to integrate campaign efforts and drive traffic and conversions is crucial. You will also oversee promotional calendar planning, manage agency relationships, and conduct in-depth analysis of e-commerce sales data, website analytics, and customer behavior to identify trends and opportunities. The ideal candidate holds a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in e-commerce marketing, demonstrating a strong understanding of digital marketing channels and e-commerce platforms (e.g., Shopify, Magento, BigCommerce). Proven success in managing and optimizing online advertising campaigns and improving conversion rates is essential. Excellent analytical, project management, and communication skills are required. This role requires a blend of strategic thinking and hands-on execution. While this role is hybrid, offering a flexible balance between remote work and in-office collaboration in Columbus, Ohio, US , it requires a dedicated individual committed to driving exceptional results in the ever-evolving digital marketplace.

**Job Description**
**Work Arrangement**
**Remote:** This role is categorized as remote. This means the successful candidate may be based anywhere in the United States and is not expected to report to a GM worksite unless directed by their manager.
**Company Vehicle:** Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
**The Role**
The Lead Data Science Statistician - AV Safety Data Analysis will drive the statistical methods used to development and evaluation of autonomous vehicle (AV) performance safety metrics ranging from straightforward to advanced machine learning outputs. This position is part of the Safety Assurance for Effective Autonomous Driving Software (SAFE-ADS) department in the Global Product Safety, System, and Certification (GPSSC) organization. The SAFE-ADS department serves as the central body for automated driving system (ADS) safety. GM's vision is zero crashes, zero emissions, and zero congestion - AV safety is at the heart of driving forward this vision. If you seek to solve complex data science challenges and see your work drive positive safety change, this role is for you.
The ideal candidate will be an expert in data science, statistical modeling, and data development across the entire data maturity curve. They will have experience in automative, safety, and/or robotic industries and understand how to integrate physics and engineering into the foundational statistical methods and approaches. The technical leader is a self-starter and comfortable solving ambiguous problems. They are passionate about data and creating valuable insights that drive continuous safety improvements and confidence in the system.
As a technical leader in the SAFE-ADS data science team, you will provide robust statistical expertise and guidance, weigh alternatives, and explain the different approaches to senior leaders. You will address safety assurance related questions related to ADS behavioral performance and validation. This role involves working with large-scale data generated by the ADS system. One of the key elements is to scale data science work and accelerating time-to-delivery in insights which requires the integration of physics and engineering principles. As a leader, you'll play a key role in defining and advancing GM's AV quantitative measurement and risk assessment efforts. Your work will contribute to enhancing and scaling our existing safety risk assessment framework and help to ensure coverage of our operational design domain, foundational components of the overall safety case that guides decision-making and drives engineering across the entire AV technology stack.
**What You'll Do (Responsibilities)**
+ Develop and standardize best practices of statistical estimations and uncertainty model for use in ADS safety risk assessment framework
+ Work with the team to develop and implement scalable ADS performance measurement solutions to help ensure safe and compliant on-road behavior and build confidence in the results
+ Use an iterative method of development to share early results, identify emerging risks, and provide ongoing guidance
+ Assess bias estimation and subsampling strategies used by system engineering
+ Support Data Engineering and Software & Services (S&S) in the develop and automate pipelines and tooling of the measurement and risk framework
+ Conduct statistical analysis to evaluate ADS driving software aggregate measures
+ Raise the bar for on-road safety by continuously improving safety and AV measurement, and developing a feedback loop for software improvements
+ Collaborate across various AV development teams, including GPSSC, S&S, Data Engineering, and Legal organizations
+ Stay up to date on industry trends and advancements in data science and AI/ML to drive innovation within the team and cross-functionally
**This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate**
**Your Skills & Abilities (Required Qualifications)**
+ M.S. degree in quantitative discipline (statistics, operations, biostatistics, econometrics, or other relevant degree.)
+ 8+ minimum years of overall relevant experience, 5 years of which should be experience as a Data Scientist and/or Statistician in a corporate or government setting
+ Expertise in statistical modeling, machine learning and/or deep learning techniques
+ Prior experience with causal inference using instrumented variables and other forms of multifactor attribution methods
+ Expertise generating insights from multiple large-scale datasets
+ Proficiency in SQL and Python
+ Experience with data visualization tools and techniques
+ Collaborative team player and excellent communication and interpersonal skills, with ability to engage effectively with technical and non-technical stakeholders
+ Strong business consulting skills; ability to evaluate the big picture and solve strategic business problems
**What Will Give You a Competitive Edge** **(Preferred Qualifications)**
+ PhD in a quantitative discipline (statistics, operations, biostatistics, econometrics, or other relevant degree.)
+ Experience in safety, automotive, or robotics data science is preferred
**Compensation:**
+ The expected base compensation for this role is $160,200- $245,400 USD Annually
+ Actual base compensation within the identified range will vary based on factors relevant to the position
+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance
**Benefits:**
GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources ( .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ( ) us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company ( Culture**
**How we hire ( diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations ( are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.
The Enterprise Insights department is responsible for creating Customer/Consumer knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches.
The Senior Market Research Analyst is a key partner in providing customer/consumer intimacy by leading the market research process for assigned merchant businesses and the Bath & Body Works brand overall. This includes directing, implementing, analyzing and delivering consumer findings/strategic implications to Merchant, Marketing, Product Development and Design. This role requires a deep understanding of research methodology for packaged goods development in the retail industry. Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.
RESPONSIBILITIES
+ Lead research projects from beginning to end, from gathering objectives, proposing the methodologies, overseeing fielding and analysis, and creating actionable reports and implications
+ Collaborate with cross-functional teams, especially in digital and omni-channel, to support business goals with relevant insights.
+ Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights
+ Develop and present insight-driven reports tailored to various audiences, combining primary and secondary research.
+ Work with external vendors to ensure quality and timely execution of research projects.
+ Other duties as assigned.
Qualifications
+ 5-7 years of experience in a corporate retail market research/consumer insights role with; supplier-side experience is highly desirable.
+ Research Expertise: Demonstrated proficiency in both primary and secondary research methodologies, including quantitative and qualitative techniques. Preferred experience with: Customer Experience (CX) tracking, including NPS and text analytics and Digital/eCommerce research
+ Strong quantitative analysis skills, with the ability to work with large, raw datasets in Excel to extract insights and summarize customer feedback efficiently.
+ Strong qualitative analysis skills, including the ability to synthesize spoken and written open-ended feedback to identify themes and trends.
+ Exceptional writer skilled at synthesizing information from diverse sources and crafting compelling narratives for varied audiences. Strong communicator with experience engaging directly with customers in retail settings.
+ Collaborative teammate who excels in dynamic settings, effectively balancing various responsibilities and achieving outcomes autonomously within competing deadlines.
+ Diligent and quality-focused, with a self-motivated drive for continuous learning and a passion for improving insights and outcomes.
EDUCATION
+ Bachelor's Degree in Marketing, Market Research, Business, Psychology, or other related discipline or equivalent experience
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance ( , Philadelphia Fair Chance Law ( , San Francisco Fair Chance Ordinance ( .
We are an equal opportunity action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.