Digital Marketing Strategy Lead

97201 Portland, Oregon $125000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
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Director of Digital Marketing & Brand Strategy

97205 Portland, Oregon $160000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client is seeking an innovative and results-driven Director of Digital Marketing & Brand Strategy to lead their marketing efforts. This senior leadership role is based in the heart of Portland, Oregon, US , and will be instrumental in shaping the company's brand narrative and expanding its digital presence. The Director will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation and management of engaging marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital marketing landscape, including emerging trends and technologies, and the ability to translate insights into actionable strategies.

Key responsibilities include defining the overall brand vision and messaging, ensuring consistency across all marketing materials and communications. You will lead a talented team of marketing professionals, fostering a collaborative and high-performance culture. The Director will also manage the marketing budget, optimizing spend for maximum ROI, and track key performance indicators (KPIs) to measure the effectiveness of campaigns. Building and nurturing strategic partnerships with external agencies, influencers, and media outlets will be crucial. You will conduct market research and competitive analysis to identify new opportunities and stay ahead of the curve. Developing and implementing customer journey mapping and personalization strategies to enhance user experience and drive conversions will be a core focus.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) with a minimum of 10 years of progressive experience in digital marketing and brand management. Proven success in developing and executing multi-channel digital marketing campaigns that deliver measurable results is essential. Strong analytical skills, with the ability to interpret complex data and translate it into strategic recommendations, are required. Excellent leadership, communication, and project management skills are paramount. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is a must. A portfolio showcasing successful brand campaigns and digital initiatives is highly valued. Join our client's dynamic team and play a key role in defining their brand's future and driving significant market impact.
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Senior Marketing Specialist - Brand Strategy

97201 Portland, Oregon $85000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client, a well-established consumer goods company, is seeking a strategic and creative Senior Marketing Specialist to focus on Brand Strategy within their marketing department located in Portland, Oregon, US . This role is instrumental in shaping and evolving the brand's identity, positioning, and messaging across all consumer touchpoints. You will be responsible for conducting market research, analyzing consumer trends, and identifying opportunities to enhance brand perception and market share. The Senior Marketing Specialist will develop and execute integrated marketing plans that align with the overall brand vision, working closely with internal teams (product development, sales, creative) and external agencies. Key responsibilities include developing brand guidelines, creating compelling marketing collateral, and managing brand campaigns from concept through execution. A strong understanding of brand management principles, excellent analytical skills, and a creative mindset are essential. This position offers a hybrid work model, allowing for a balance between in-office collaboration and remote flexibility. We are looking for a passionate marketer with a proven ability to build strong brands, drive engagement, and deliver measurable results.Responsibilities:
  • Develop and execute comprehensive brand strategies to enhance brand equity and market presence.
  • Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
  • Define and articulate brand positioning, messaging, and value propositions.
  • Create and manage brand guidelines to ensure consistent brand representation across all channels.
  • Develop and oversee the execution of integrated marketing campaigns and promotional activities.
  • Collaborate with product development teams to inform product strategy and launches.
  • Work with creative agencies and internal teams to develop marketing collateral and advertising materials.
  • Monitor and analyze brand performance metrics, KPIs, and consumer feedback.
  • Manage marketing budgets for assigned brand initiatives.
  • Stay informed about industry trends, consumer behavior, and competitive activities.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 4-6 years of experience in brand management or marketing, preferably within the consumer goods industry.
  • Proven experience in developing and executing successful brand strategies.
  • Strong understanding of market research methodologies and consumer insights analysis.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Creative mindset with strong storytelling and communication abilities.
  • Proficiency in marketing analytics tools and project management software.
  • Experience managing external agencies and cross-functional teams.
  • Ability to adapt to a hybrid work environment.
Join Our client and help shape the future of iconic brands.
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E-commerce Marketing Lead - Growth & Strategy

97204 Portland, Oregon $105000 Annually WhatJobs

Posted 7 days ago

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full-time
Our client, a rapidly expanding e-commerce brand, is looking for a visionary E-commerce Marketing Lead to drive growth and strategic initiatives in Portland, Oregon, US . This dynamic role requires a deep understanding of digital marketing, customer acquisition, conversion rate optimization, and social media strategy. The successful candidate will be responsible for developing and executing comprehensive marketing plans to increase online sales, enhance brand visibility, and build a loyal customer base. Key responsibilities include managing all aspects of the e-commerce marketing funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion and retention strategies. You will oversee paid advertising (SEM, social ads), SEO, email marketing, content marketing, and affiliate marketing programs. A significant focus will be placed on leveraging social media platforms to engage the target audience, drive traffic, and foster community. This role demands a data-driven approach, with a strong emphasis on analyzing campaign performance, identifying trends, and optimizing strategies for maximum ROI. You will work closely with the product, web development, and creative teams to ensure a cohesive and compelling customer experience. Experience with A/B testing, customer segmentation, and personalization techniques is essential. The ideal candidate is a strategic thinker with a passion for e-commerce and a proven ability to deliver measurable results in a fast-paced environment.

Responsibilities:
  • Develop and execute innovative e-commerce marketing strategies to drive online sales and customer acquisition.
  • Manage and optimize paid media campaigns across search engines and social platforms (Google Ads, Facebook Ads, Instagram Ads, etc.).
  • Oversee SEO efforts to improve organic search rankings and drive qualified traffic.
  • Develop and implement effective email marketing and CRM strategies to nurture leads and retain customers.
  • Manage social media presence, content calendar, and community engagement initiatives.
  • Conduct A/B testing and conversion rate optimization (CRO) to improve website performance.
  • Analyze marketing data and KPIs, providing actionable insights and recommendations for improvement.
  • Collaborate with product and design teams to enhance the online customer journey.
  • Stay up-to-date with the latest e-commerce trends, tools, and best practices.
  • Manage marketing budget and ensure efficient allocation of resources for maximum ROI.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in e-commerce marketing, with a strong focus on growth and strategy.
  • Proven track record of successfully increasing online sales and customer acquisition.
  • Expertise in digital marketing channels, including SEM, SEO, social media marketing, email marketing, and affiliate marketing.
  • Proficiency with e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and marketing automation software.
  • Strong analytical skills and data-driven decision-making capabilities.
  • Excellent communication, leadership, and project management skills.
  • Experience with content creation and copywriting for digital channels.
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Associate Director Access Marketing and Reimbursement Strategy

97240 Portland, Oregon Grifols Shared Services North America, Inc

Posted 15 days ago

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Job Description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations
View Now

Associate Director Access Marketing and Reimbursement Strategy

97440 Forest Grove, Oregon Grifols Shared Services North America, Inc

Posted 15 days ago

Job Viewed

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Job Description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations
View Now

Senior Computational Biologist - Genomics Data Analysis

97201 Portland, Oregon $135000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a cutting-edge biotechnology firm dedicated to advancing human health, is seeking a highly skilled Senior Computational Biologist. This position is fully remote, allowing you to contribute to groundbreaking research from your home office, with key collaborations often involving teams in the **Portland, Oregon, US** region. The successful candidate will play a pivotal role in analyzing complex genomic datasets to drive discoveries in areas such as disease mechanisms, drug development, and personalized medicine. You will be responsible for developing and implementing advanced computational and statistical methods to interpret high-throughput sequencing data (e.g., RNA-seq, ChIP-seq, single-cell genomics). This role requires a strong foundation in biology, computer science, and statistics, coupled with exceptional programming skills and experience with large-scale data analysis pipelines. You will work closely with bench biologists, bioinformaticians, and data scientists to translate complex biological questions into computational strategies and actionable insights. Responsibilities include:
  • Designing and executing computational analyses of large-scale genomic and transcriptomic datasets.
  • Developing, optimizing, and maintaining bioinformatics pipelines for data processing and analysis.
  • Applying statistical and machine learning techniques to identify significant biological patterns and biomarkers.
  • Collaborating with experimental biologists to design experiments and interpret results.
  • Visualizing complex biological data to communicate findings effectively.
  • Developing novel algorithms and computational tools to address specific research questions.
  • Staying current with the latest advancements in genomics, bioinformatics, and computational biology.
  • Contributing to research publications and presentations.
  • Managing data integrity, storage, and access for research projects.
  • Mentoring junior computational biologists and bioinformaticians.
  • Participating in cross-functional research teams and contributing to project strategy.
  • Ensuring reproducibility and best practices in computational workflows.
Qualifications:
  • Ph.D. in Computational Biology, Bioinformatics, Computer Science, Statistics, or a related quantitative field.
  • Minimum of 5 years of postdoctoral or industry experience in computational biology or bioinformatics, with a focus on genomics.
  • Expertise in programming languages commonly used in bioinformatics, such as Python and R.
  • Proficiency with command-line environments (Linux/Unix) and shell scripting.
  • Experience with major sequencing data analysis tools and packages (e.g., STAR, GATK, DESeq2, Seurat).
  • Solid understanding of molecular biology, genetics, and genomics.
  • Familiarity with machine learning concepts and their application to biological data.
  • Experience with cloud computing platforms (AWS, GCP, Azure) is a plus.
  • Strong analytical, problem-solving, and critical thinking skills.
  • Excellent communication and collaboration abilities.
  • Proven ability to work independently and manage multiple projects in a remote setting.
This is an exciting opportunity to make a significant impact on scientific discovery and drug development in a dynamic, remote research environment.
Apply Now
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