6 Marketing Analyst jobs in Henderson

Our client, a dynamic marketing agency, is seeking a motivated and analytical Junior Data Analyst to join their team. This internship offers a valuable learning experience in Las Vegas, Nevada, US , with a hybrid work model that combines in-office collaboration with remote flexibility. You will gain hands-on experience supporting marketing campaigns through data analysis and reporting.

As a Junior Data Analyst Intern, you will work closely with senior analysts and marketing strategists to extract, clean, and analyze data from various sources. Your responsibilities will include supporting the development of marketing performance reports, identifying key trends and insights, and assisting in the creation of data visualizations. You will help track campaign metrics, measure ROI, and provide recommendations for campaign optimization. This role involves working with datasets related to digital advertising, social media, website analytics, and customer engagement. You will learn to utilize various analytical tools and techniques to translate raw data into actionable business intelligence. Attention to detail, a strong quantitative aptitude, and a passion for understanding consumer behavior are essential. You will contribute to team projects, learn best practices in data analysis and reporting, and develop a foundational understanding of marketing analytics principles. This internship is an excellent opportunity to build your skills in a fast-paced, creative environment and contribute to real-world marketing strategies.

We are looking for current undergraduate or graduate students pursuing a degree in Statistics, Mathematics, Economics, Business Analytics, Marketing, or a related quantitative field. Strong proficiency in Microsoft Excel is required. Familiarity with SQL, Python, R, or data visualization tools (e.g., Tableau, Power BI) is a plus. Excellent analytical and problem-solving skills, with a keen eye for detail. Good communication and interpersonal skills. A proactive attitude and a willingness to learn are essential. This role is ideal for an aspiring data professional looking to gain practical experience in marketing analytics.

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .

We are looking for a diligent and technically skilled Senior Business Analyst to support the management, optimization, and integration of our marketing technology ecosystem. This role will ensure outstanding operational excellence across platforms like Salesforce Marketing Cloud, CMS systems, web analytics tools, and related MarTech infrastructure. The ideal candidate brings a blend of marketing operations, system administration, and data analysis expertise, along with experience working in Agile environments.

Key Responsibilities:

• Coordinate and optimize campaigns, journeys, and automations within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).

• Work with technical teams to ensure seamless integration between marketing systems, CRM platforms, and data extensions for accurate targeting and personalization.

• Partner with marketing teams to support the design, QA, deployment, and performance monitoring of digital campaigns.

• Troubleshoot CMS and platform performance issues, ensuring fast resolution and minimal disruption.

• Coordinate tagging infrastructure and analytics, including Google Analytics, Google Tag Manager, and campaign tracking tools.

• Maintain data integrity and support end-to-end lead flow, audience segmentation, and customer journey measurement.

• Collaborate with IT, developers, and data teams to maintain marketing data pipelines and support platform improvements.

• Evaluate and onboard new marketing technologies, ensuring alignment with business objectives and scalability requirements.

• Coordinate the development and maintenance of performance dashboards and reports with analytics team. Reports will measure critical metrics such as engagement, conversions, campaign return on investment, and new development progress and status.

• Conduct funnel analysis and behavioral reporting to support marketing optimization initiatives.

• Lead or participate in User testing to support the development teams

• Build and maintain clear user/technical documentation for tools, processes, integrations, and data definitions to ensure continuity and knowledge transfer.

Skills You Will Need Here:

• Bachelor’s degree or equivalent experience in marketing, Information Systems, Computer Science, or related field.

• Proven ability in marketing technology operations, digital analytics, or marketing systems administration.

• Demonstrated hands-on expertise with Salesforce Marketing Cloud.

• Proficient with CMS platforms and digital analytics tools.

• Comfortable troubleshooting and customizing using HTML, CSS, JavaScript.

• Working experience with Agile development using Jira/Confluence

• Willingness to learn new technologies.

Preferred Skills:

• Experience with Salesforce Data Cloud or another CDP.

• Knowledge of SQL or AMPscript is a plus.

• Experience supporting wide range of marketing teams.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$67,000.00 - $87,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
We are looking for a diligent and technically skilled Senior Business Analyst to support the management, optimization, and integration of our marketing technology ecosystem. This role will ensure outstanding operational excellence across platforms like Salesforce Marketing Cloud, CMS systems, web analytics tools, and related MarTech infrastructure. The ideal candidate brings a blend of marketing operations, system administration, and data analysis expertise, along with experience working in Agile environments.
**Key Responsibilities:**
+ Coordinate and optimize campaigns, journeys, and automations within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).
+ Work with technical teams to ensure seamless integration between marketing systems, CRM platforms, and data extensions for accurate targeting and personalization.
+ Partner with marketing teams to support the design, QA, deployment, and performance monitoring of digital campaigns.
+ Troubleshoot CMS and platform performance issues, ensuring fast resolution and minimal disruption.
+ Coordinate tagging infrastructure and analytics, including Google Analytics, Google Tag Manager, and campaign tracking tools.
+ Maintain data integrity and support end-to-end lead flow, audience segmentation, and customer journey measurement.
+ Collaborate with IT, developers, and data teams to maintain marketing data pipelines and support platform improvements.
+ Evaluate and onboard new marketing technologies, ensuring alignment with business objectives and scalability requirements.
+ Coordinate the development and maintenance of performance dashboards and reports with analytics team. Reports will measure critical metrics such as engagement, conversions, campaign return on investment, and new development progress and status.
+ Conduct funnel analysis and behavioral reporting to support marketing optimization initiatives.
+ Lead or participate in User testing to support the development teams
+ Build and maintain clear user/technical documentation for tools, processes, integrations, and data definitions to ensure continuity and knowledge transfer.
**Skills You Will Need Here:**
+ Bachelor's degree or equivalent experience in marketing, Information Systems, Computer Science, or related field.
+ Proven ability in marketing technology operations, digital analytics, or marketing systems administration.
+ Demonstrated hands-on expertise with Salesforce Marketing Cloud.
+ Proficient with CMS platforms and digital analytics tools.
+ Comfortable troubleshooting and customizing using HTML, CSS, JavaScript.
+ Working experience with Agile development using Jira/Confluence
+ Willingness to learn new technologies.
**Preferred Skills:**
+ Experience with Salesforce Data Cloud or another CDP.
+ Knowledge of SQL or AMPscript is a plus.
+ Experience supporting wide range of marketing teams.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

Our client, a prominent market research firm, is seeking an eager and analytical Junior Analyst to join their dynamic team. This role is an excellent opportunity for individuals looking to launch their career in market analysis, gaining hands-on experience in data collection, interpretation, and reporting. While the team is based in Las Vegas, Nevada, US , this position offers a flexible, hybrid work arrangement, allowing for a balance of in-office collaboration and remote work.

Responsibilities:

• Assist in the design and execution of market research studies, including surveys and qualitative research methods.
• Collect, clean, and organize quantitative and qualitative data from various sources.
• Perform basic statistical analysis on research data to identify trends and insights.
• Contribute to the development of research reports, presentations, and client deliverables.
• Support senior analysts in conducting competitive analysis and industry research.
• Monitor market trends and gather relevant industry information.
• Utilize research databases and software tools to access and analyze information.
• Help prepare research materials and present findings to internal teams.
• Ensure the accuracy and integrity of research data and methodologies.
• Learn and apply market research best practices and techniques.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, Statistics, Sociology, or a related field.
• Strong analytical and quantitative skills, with a keen eye for detail.
• Proficiency in Microsoft Excel is required; experience with data visualization tools (e.g., Tableau) is a plus.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a team.
• Eagerness to learn and a proactive attitude towards taking on new challenges.
• Strong organizational skills and the ability to manage multiple tasks.
• Familiarity with market research concepts is beneficial but not required.
• Comfortable working in a hybrid model, attending in-office meetings and collaborating remotely.
• This role is located in Las Vegas, Nevada, US .

This position provides a fantastic foundation for a career in market research, offering opportunities for growth and development within a supportive team environment.

Our client is seeking an experienced Senior Data Scientist to join their fully remote marketing analytics team. This pivotal role will involve leveraging advanced statistical techniques and machine learning algorithms to derive actionable insights from large, complex datasets. You will be responsible for analyzing customer behavior, campaign performance, and market trends to optimize marketing strategies, enhance customer segmentation, and drive measurable business growth. The core of your work will focus on building predictive models, designing A/B tests, and developing dashboards to communicate key findings to stakeholders.

Key responsibilities include collaborating closely with marketing managers and other business units to understand their analytical needs and translate them into data-driven solutions. You will design and implement sophisticated analytical models for customer lifetime value prediction, churn analysis, personalized recommendations, and marketing mix modeling. Data exploration, feature engineering, and model validation will be crucial steps in your process. Ensuring data quality, integrity, and accessibility will also be a significant part of your duties. Presenting complex analytical results in a clear, concise, and compelling manner to both technical and non-technical audiences will be essential.

The ideal candidate will possess a Master's or Ph.D. in a quantitative field such as Statistics, Computer Science, Mathematics, Economics, or a related discipline. A minimum of 5 years of professional experience in data science or advanced analytics, with a strong focus on marketing analytics, is required. Proven expertise in statistical modeling, machine learning techniques (e.g., regression, classification, clustering, deep learning), and experimental design (A/B testing) is essential. Proficiency in programming languages like Python or R, and experience with data manipulation and analysis libraries (e.g., Pandas, NumPy, SciPy) are necessary. Familiarity with SQL for data querying and experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable. Experience with big data technologies (e.g., Spark, Hadoop) and cloud platforms (e.g., AWS, Azure, GCP) is a plus. This is a remote position, offering the flexibility to work from any location within the US.