90 Marketing Analyst jobs in Ohio

Marketing Analyst

43224 Columbus, Ohio Cengage Group

Posted 6 days ago

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Job Description

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .

What you'll do here:

The Marketing Analyst role at Cengage offers an outstanding chance to craft our marketing strategies through robust data insights. You will be part of an ambitious team determined to use data to drive outstanding business growth and improve our marketing efforts. Your work will be instrumental in ensuring our marketing investments are optimized and our strategies are backed by flawless data analytics.

Key Responsibilities:

  • Collaborate closely with sales and marketing teams to develop and refine customer segmentation within our sales funnels.

  • Build and upkeep dashboard views for the most frequently requested marketing reports, guaranteeing data clarity, accessibility, and value.

  • Design and implement experiments vital to improve efficiency, drive growth, and lead to marketing investment decisions.

  • Analyze customer behavior and sales funnel performance, identifying trends, segment differences, and preferences to optimize engagement strategies and improve conversion rates.

  • Establish consistent definitions, reporting practices, and calculation methods for critical metrics throughout the organization.

  • Provide regular updates to collaborators, highlighting important insights, actionable suggestions, and goals based on data.

  • Proactively investigate root causes of aberrant data and find opportunities for optimization.

  • Identify and recommend improvements to data sources and critical metric definitions.

  • Apply tools like GA4 to track performance and ensure accurate and timely reporting.

Skills you will need here:

  • Bachelor's degree or equivalent experience.

  • 5+ years of data analytics experience.

  • Proficiency in analytics tools (e.g., Google Analytics GA4) and data visualization platforms (e.g., Power BI).

  • Strong analytical skills with the ability to translate complex data into actionable insights.

  • Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.

  • Proficiency in data visualization tools and advanced database modeling skills.

Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power!

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$58,300.00 - $75,000.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.

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Marketing Analyst

44131 Independence, Ohio Nations Lending

Posted 6 days ago

Job Viewed

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Job Description

Nations Lending Corporation™ is one of the fastest-growing mortgage lenders in the US. We're headquartered in the Cleveland, Ohio area and licensed to lend in all 50 states. With more than 90 branches, we employ more than 1,000 talented people.

We empower our employees to pursue their career goals by supporting their unique and creative ideas while making our mission of "home loans. made human.™" an integral part of our company culture. We want you to Join The Nation!
The Maketing Analyst's the primary responsibility is responding to inquiries from prospects who are interested in refinancing or purchasing a home. The Marketing Analyst will be expected to handle outbound/inbound calls with potential customers and have them answer basic questions. Once a prospect has compiled the answers, the Marketing Analyst will transfer the call to a licensed Personal Mortgage Advisor.

Essential Functions:

  • Contact potential customers to establish new business opportunities.
  • Establish relationship and first impression of Nations Lending.
  • Establish customer's goals for refinancing or purchasing.
  • Gather information about their current situation.
  • Market yourself as well as the company and achieve production goals.
  • Utilize materials, guides and other reference materials to provide best experience.
Qualifications and Education Requirements:
  • Must be 18 years or older
  • Some college preferred but not a requirement
  • Basic computer skills
Preferred Skills:
  • Background in sales
  • Prior call center experience
  • Great communication skills
  • Time management skills
  • Ability to multi-task
  • Experience using a CRM


Nations Lending expressly prohibits any form of discrimination or unlawful harassment based on race, color, religion, gender, national origin, age, genetic information, disability, veteran status, sex (including marital status, family status, pregnancy, sexual orientation, gender identity or gender expression). Improper interference with the ability of Nations Lending employees to perform their expected job duties is absolutely not tolerated. Nations Lending expressly prohibits any form of retaliation against individuals who raise any concerns regarding equal employment opportunities with the Company.
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Marketing Analyst

44087 Twinsburg, Ohio Great Day Improvements: A Family of Brands

Posted 6 days ago

Job Viewed

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Job Description

Overview

Great Day Improvements - Marketing Analyst

We are seeking a highly analytical and detail-oriented Marketing Analyst to join our team. This role is responsible for tracking, analyzing, and reporting on all marketing performance to ensure data-driven decision-making at the executive level. The ideal candidate will bring a strong mix of marketing knowledge, financial acumen, and technical expertise to help optimize our marketing investments and drive profitable growth.

Location: Must live in the United States on the East Coast.

Responsibilities
  • Responsible for tracking and reporting all marketing performance and activity daily while communicating it to executive team members in a clear and concise manner
  • Analyzes all marketing channels and identifies risks as well as potential opportunities on a weekly basis to drive the most profitable marketing mix, including prospects, conversion, close and MC% analysis and observations 
  • Developed and maintained C level facing marketing reports such as the “Flash Report”
  • Identifies areas to throttle up or down based on branch level performance, responsible for creating full funnel metrics to determine profitability line
  • Participated in annual, monthly, and weekly planning
  • Consistently runs financial models when onboarding new partners and builds a profitable cost structure that is enticing to both parties
  • Works closely with FP&A to ensure accuracy and streamline the process of data and performance reporting
  • Daily ad hoc performance requests from the executive team such as but not limited to; monthly projections, full funnel evaluations, historical comparisons, profit analysis, and DM analysis
  • Partners with the data team to ensure LeafGuard data is properly displayed in reporting tools such as marketing grid, Power BI and Tableau
Qualifications
  • Education : Bachelor’s degree in Marketing, Business Analytics, Finance, Economics, Statistics, or related field (Master’s preferred).

  • Analytical Expertise : Strong ability to interpret complex data sets, perform profitability analysis, and build financial models to support decision-making.

  • Technical Skills : Proficient in reporting and visualization tools (Power BI, Tableau, Marketing Grid, Excel/Google Sheets with advanced formulas & pivot tables).

  • Marketing Knowledge : Understanding of marketing funnels, conversion metrics, ROI analysis, and multi-channel performance tracking.

  • Financial Acumen : Experience working with FP&A teams to align reporting with financial goals and ensure accuracy in forecasting.

  • Communication : Skilled at delivering clear, concise, executive-level reports and insights to drive strategic decisions.

  • Business Planning : Experience supporting annual, monthly, and weekly planning cycles with data-driven recommendations.

  • Problem-Solving : Proven ability to identify risks and opportunities across marketing channels and recommend actionable solutions.

  • Collaboration : Comfortable partnering with cross-functional teams, including data science, finance, and marketing leadership.

  • Adaptability : Ability to manage daily ad hoc requests, balance multiple priorities, and thrive in a fast-paced environment.

GDI is an Equal Employment Opportunity Employer

#INDGDI

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Marketing Analyst

43201 Columbus, Ohio Cengage Group

Posted 24 days ago

Job Viewed

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Job Description

**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
The Marketing Analyst role at Cengage offers an outstanding chance to craft our marketing strategies through robust data insights. You will be part of an ambitious team determined to use data to drive outstanding business growth and improve our marketing efforts. Your work will be instrumental in ensuring our marketing investments are optimized and our strategies are backed by flawless data analytics.
**Key Responsibilities:**
+ Collaborate closely with sales and marketing teams to develop and refine customer segmentation within our sales funnels.
+ Build and upkeep dashboard views for the most frequently requested marketing reports, guaranteeing data clarity, accessibility, and value.
+ Design and implement experiments vital to improve efficiency, drive growth, and lead to marketing investment decisions.
+ Analyze customer behavior and sales funnel performance, identifying trends, segment differences, and preferences to optimize engagement strategies and improve conversion rates.
+ Establish consistent definitions, reporting practices, and calculation methods for critical metrics throughout the organization.
+ Provide regular updates to collaborators, highlighting important insights, actionable suggestions, and goals based on data.
+ Proactively investigate root causes of aberrant data and find opportunities for optimization.
+ Identify and recommend improvements to data sources and critical metric definitions.
+ Apply tools like GA4 to track performance and ensure accurate and timely reporting.
**Skills you will need here:**
+ Bachelor's degree or equivalent experience.
+ 5+ years of data analytics experience.
+ Proficiency in analytics tools (e.g., Google Analytics GA4) and data visualization platforms (e.g., Power BI).
+ Strong analytical skills with the ability to translate complex data into actionable insights.
+ Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.
+ Proficiency in data visualization tools and advanced database modeling skills.
Ed2go, part of Cengage Group, has empowered millions of learners looking to improve their skills, get employed, and build a career. With over 2,000 academic partners, a growing roster of corporate customers, and an expanding direct-to-consumer channel, we are looking to significantly accelerate our business to address the global skills gap. Ed2go provides a catalog of more than 1,000 online courses across a wide variety of topics and industries to Continuing Education Departments within US Colleges and Universities. These non-credit offerings enable academic partners to upskill their community, enabling people to return to employment, make career transitions, and increase their earning power!
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$58,300.00 - $75,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
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Marketing Analyst/Specialist

43614 Toledo, Ohio The Fountain Group

Posted today

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Job Description

Hello, I am a Recruiter with The Fountain Group. We are a national staffing firm and are currently seeking a Marketing Specialist for a prominent client of ours. This position is located in Toledo, OH Details of the position are as follows: Job Description: Pay $33 /HR to start. 12 Month assignment with the possibility of extension or conversion based on performance and budget. Monday - Friday 8:00am - 5:00 pm (Hybrid; Onsite Tuesday, Wednesday, Thursday) Position will be primarily responsible for leading various activities for the marketing department including community management and marketing support. Additional responsibilities include creating the content to enhance social media presence by writing blog posts, articles, newsletters, communications materials, and material for social media channels. Position will also be responsible for communicating and collaborating with channel managers to ensure that all content that is created is delivered proactively and efficiently. Qualifications: Bachelors in communications, advertising, public relations, business or related field required. 3+ years' experience managing social media platforms or communities for brands is required. 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization required. If you are interested in hearing more about the position, please respond to this post with your resume attached or contact me at . Please forward this email to any friends or colleagues as we do offer a Referral Bonus for any candidate who is hired and still gainfully employed after 30 days.

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GDI - Marketing Analyst

44087 Twinsburg, Ohio Great Day Improvements: A Family of Brands

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

Overview

Great Day Improvements - Marketing Analyst

We are seeking a highly analytical and detail-oriented Marketing Analyst to join our team. This role is responsible for tracking, analyzing, and reporting on all marketing performance to ensure data-driven decision-making at the executive level. The ideal candidate will bring a strong mix of marketing knowledge, financial acumen, and technical expertise to help optimize our marketing investments and drive profitable growth.

Location: Must live in the United States on the East Coast.

Responsibilities

  • Responsible for tracking and reporting all marketing performance and activity daily while communicating it to executive team members in a clear and concise manner
  • Analyzes all marketing channels and identifies risks as well as potential opportunities on a weekly basis to drive the most profitable marketing mix, including prospects, conversion, close and MC% analysis and observations
  • Developed and maintained C level facing marketing reports such as the "Flash Report"
  • Identifies areas to throttle up or down based on branch level performance, responsible for creating full funnel metrics to determine profitability line
  • Participated in annual, monthly, and weekly planning
  • Consistently runs financial models when onboarding new partners and builds a profitable cost structure that is enticing to both parties
  • Works closely with FP&A to ensure accuracy and streamline the process of data and performance reporting
  • Daily ad hoc performance requests from the executive team such as but not limited to; monthly projections, full funnel evaluations, historical comparisons, profit analysis, and DM analysis
  • Partners with the data team to ensure LeafGuard data is properly displayed in reporting tools such as marketing grid, Power BI and Tableau
Qualifications
  • Education : Bachelor's degree in Marketing, Business Analytics, Finance, Economics, Statistics, or related field (Master's preferred).
  • Analytical Expertise : Strong ability to interpret complex data sets, perform profitability analysis, and build financial models to support decision-making.
  • Technical Skills : Proficient in reporting and visualization tools (Power BI, Tableau, Marketing Grid, Excel/Google Sheets with advanced formulas & pivot tables).
  • Marketing Knowledge : Understanding of marketing funnels, conversion metrics, ROI analysis, and multi-channel performance tracking.
  • Financial Acumen : Experience working with FP&A teams to align reporting with financial goals and ensure accuracy in forecasting.
  • Communication : Skilled at delivering clear, concise, executive-level reports and insights to drive strategic decisions.
  • Business Planning : Experience supporting annual, monthly, and weekly planning cycles with data-driven recommendations.
  • Problem-Solving : Proven ability to identify risks and opportunities across marketing channels and recommend actionable solutions.
  • Collaboration : Comfortable partnering with cross-functional teams, including data science, finance, and marketing leadership.
  • Adaptability : Ability to manage daily ad hoc requests, balance multiple priorities, and thrive in a fast-paced environment.


GDI is an Equal Employment Opportunity Employer

#INDGDI
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Marketing Analyst/Specialist

43614 Toledo, Ohio Mindlance

Posted 6 days ago

Job Viewed

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Job Description

JOB DESCRIPTION
***Hybrid: Onsite Tuesday, Wednesday and Thursday with Monday and Friday as optional remote days
Manager is looking for someone who has a social media, SEO and digital marketing background
Digital, has experience with blogs
Content Management
Content Creation - Social Media
Copywriting
Managed social media channels before
Great interpersonal skills and can connect with people, has experience managing agency partners.
Will take ownership of the role and wants to be a member of the team
JOB RESPONSIBILITIES
The Digital Marketing Specialist will be responsible for leading the following activities:
Community Management - ~50%
Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.
Communications/marketing strategy - the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications.
Customer relations - the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.
Analytics - Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
Marketing Support - ~50%
Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.
Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer).
Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment
Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.
JOB REQUIREMENTS
MINIMUM QUALIFICATIONS AND EXPERIENCE
BA in communications, advertising, public relations, business or related field. MBA optional
3+ years' experience managing social media platforms or communities for brands
3+ years working in a corporate or agency environment, interacting with multiple levels of the organization
KNOWLEDGE, SKILLS & ABILITIES:
Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
Proficiency in PowerPoint and presentation tools and skills
Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
Very high attention to detail
Excellent verbal, written, and presentation skills

EEO:
"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."

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About the latest Marketing analyst Jobs in Ohio !

Marketing Analyst (Social media )

43614 Toledo, Ohio LanceSoft

Posted 6 days ago

Job Viewed

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Job Description

*** Hybrid: Onsite Tuesday, Wednesday and Thursday with Monday and Friday as optional remote days

Manager is looking for someone who has a social media, SEO and digital marketing background
Digital, has experience with blogs
Content Management
Content Creation - Social Media
Copywriting
Managed social media channels before
Great interpersonal skills and can connect with people, has experience managing agency partners.
Will take ownership of the role and wants to be a member of the team

JOB RESPONSIBILITIES

The Digital Marketing Specialist will be responsible for leading the following activities:

Community Management - ~50%
Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.

Communications/marketing strategy - the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications.

Customer relations - the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.

Analytics - Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.

Marketing Support - ~50%
Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations.

Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer).

Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment

Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

JOB REQUIREMENTS

MINIMUM QUALIFICATIONS AND EXPERIENCE

  • BA in communications, advertising, public relations, business or related field. MBA optional
  • 3+ years' experience managing social media platforms or communities for brands
  • 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization

KNOWLEDGE, SKILLS & ABILITIES:
  • Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
  • Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
  • Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
  • Proficiency in PowerPoint and presentation tools and skills
  • Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
  • Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
  • Very high attention to detail
  • Excellent verbal, written, and presentation skills
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Product Marketing Analyst - Aftermarket & Hydraulic Hose

44334 Fairlawn, Ohio Continental

Posted 17 days ago

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Job Description

**THE COMPANY**
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation. In 2023, Continental generated sales of 41.4 billion and currently employs around 200,000 people in 56 countries and markets.
ContiTech is one of the world's leading industry specialists. The Continental group sector offers its customers connected, environment-friendly, safe, and convenient industry and service solutions using a range of materials for off-highway applications, on rails and roads, in the air, under and above the ground, in industrial environments, for the food sector and the furniture industry. With about 42,000 employees in more than 40 countries and sales of some 6.8 billion euros (2023), the global industrial partner is active with core branches in Asia, Europe and North and South America.
Are you ready to shape the future with us?
**HOW YOU WILL MAKE AN IMPACT**
We are seeking a dynamic and strategic Product Marketing Analyst - Aftermarket & Hydraulic Hose to join our team. In this critical role, you will be responsible for developing, leading, and executing a comprehensive marketing and communications strategy designed to strengthen our position in the aftermarket segment while supporting the goals and initiatives set forth by Product Management.
This role goes beyond traditional marketing; you will be the driving force behind crafting compelling narratives, targeted campaigns, and customer-focused programs that elevate our brand presence, promote product adoption, and generate sustained growth across all aftermarket product lines. Additionally, you will oversee and coordinate the marketing efforts for our hydraulics portfolio, ensuring alignment and integration across multiple business segments and distribution channels.
As a key liaison between Product Management, Sales, and external partners, you will transform technical product information into clear, persuasive messaging that resonates with target audiences. Your strategic thinking, creative problem-solving, and ability to balance long-term vision with day-to-day execution will be essential as you translate market needs into actionable marketing initiatives.
This is a unique opportunity to shape the voice and visibility of an industry-leading product portfolio, drive market engagement, and strengthen partnerships with both internal and external stakeholders.
Key Responsibilities
+ Develop, implement, and manage a strategic marketing and communications plan that supports business objectives for the aftermarket segment and aligns with the direction of Product Management.
+ Serve as the lead marketing strategist for the full aftermarket product portfolio, ensuring brand consistency and relevance in all customer-facing materials.
+ Create, coordinate, and execute multi-channel marketing campaigns that drive brand awareness, product positioning, and lead generation.
+ Develop and manage targeted marketing initiatives for the hydraulics product line, spanning multiple market segments and geographic regions.
+ Collaborate cross-functionally with Product Management, Sales, Engineering, and Digital teams to ensure product launches, promotions, and campaigns are effectively executed and meet market expectations.
+ Oversee the development of sales enablement tools including brochures, presentations, training materials, and digital assets to support distributor and customer success.
+ Analyze market trends, customer insights, and competitive intelligence to shape marketing strategy and adjust tactics as needed.
+ Develop compelling content for both internal and external communications, including case studies, newsletters, website updates, social media, and trade media publications.
+ Plan and manage participation in industry trade shows, customer events, and promotional activities, ensuring brand excellence and engagement.
+ Establish metrics to monitor and measure the success of campaigns and continuously refine strategies for greater impact and efficiency.
+ Act as a brand steward, ensuring adherence to corporate identity and trademark guidelines across all communication channels and touchpoints.
**WHAT YOU BRING TO THE ROLE**
+ Bachelor's degree in marketing, communications, business administration, or a related field.
+ Minimum 2-years of experience in marketing, communications, or product marketing, preferably within the industrial, manufacturing, or automotive aftermarket sectors.
+ Demonstrated experience creating and executing comprehensive marketing strategies, including product launches, brand campaigns, and lead generation efforts.
+ Strong writing, editing, and storytelling skills - capable of translating complex technical information into clear and engaging content.
+ Proven ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
+ Proficiency with digital marketing platforms, content management systems, and marketing automation tools.
+ Excellent collaboration and communication skills, with experience working in cross-functional environments.
+ Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job posting.
+ No relocation assistance is offered for this position.
**ADDITIONAL WAYS TO STAND OUT**
+ Masters degree in Marketing, Communications, or related field.
+ Experience working with global teams and multi-segment marketing strategies.
+ Familiarity with hydraulic systems, fluid conveyance products, or the aftermarket distribution landscape.
+ Strong analytical skills, with the ability to translate data into actionable insights.
+ Creative mindset with a passion for continuous learning, innovation, and professional growth.
**THE PERKS**
+ Immediate Benefits
+ Robust Total Rewards Package
+ Paid Time Off
+ Volunteer Time Off
+ Tuition Assistance
+ Employee Discounts, including tire discounts.
+ Competitive Bonus Programs
+ Employee 401k Match
+ Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
+ Hybrid Work
+ Employee Assistance Program
+ Future Growth Opportunities, including personal and professional.
+ And many more benefits that come with working for a global industry leader!
**EEO-Statement:**
EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to or contact US Recruiting at . This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.
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Innovation Marketing Data Analyst

43201 Columbus, Ohio Autodesk

Posted 1 day ago

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Job Description

**Job Requisition ID #**
25WD91190
**Position Overview**
We are seeking a skilled and motivated Data Analyst with a strong background in data analyst and entry-level experience with machine learning. The ideal candidate will be responsible for analyzing complex datasets to derive actionable insights and utilizing machine learning models to improve business processes. If you are passionate about data and eager to make an impact through innovative solutions, we would love to hear from you.
**Responsibilities**
+ Make sense of large datasets from various sources
+ Apply statistical techniques and machine learning algorithms to solve complex business problems
+ Develop and implement predictive models to improve decision-making processes
+ Collaborate with cross-functional teams to understand business requirements and provide data-driven insights
+ Create data visualizations and dashboards to present findings to stakeholders
+ Evaluate model performance and fine-tune algorithms for accuracy and efficiency
+ Stay updated with the latest machine learning techniques, tools, and technologies
+ Document processes and adhere to best practices in data management and analysis
**Minimum Qualifications**
+ Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Economics, or relevant work experience
+ 3+ year experience as a Data Analyst, with a strong emphasis on storytelling and machine learning
+ SQL experience is required for this role
+ Proficiency in programming languages in Python or R
+ Experience with machine learning frameworks and libraries (e.g., TensorFlow, Scikit-learn, Keras, etc.)
+ Knowledge of data visualization tools (e.g., Tableau, Power BI, etc.)
+ A/B Testing skills are a plus
+ Ability to work independently and collaboratively in a fast-paced environment
+ Excellent problem-solving skills and attention to detail
+ Strong communication skills, with the ability to present data-driven insights to non-technical stakeholders
+ Strong analytical skills and the ability to interpret complex data sets
+ Experience with blending product and business data
**Learn More**
**About Autodesk**
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
**Benefits**
From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting transparency**
Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $82,900 and $143,000. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
**Equal Employment Opportunity**
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
**Diversity & Belonging**
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: you an existing contractor or consultant with Autodesk?**
Please search for open jobs and apply internally (not on this external site).
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