623 Marketing Analysts jobs in California
Director of Digital Marketing Strategy
Posted 6 days ago
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Director of Digital Marketing Strategy
Posted 8 days ago
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Director of Digital Marketing Strategy
Posted 11 days ago
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As the Director of Digital Marketing Strategy, you will be responsible for developing and implementing innovative, multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, affiliate marketing, and performance advertising. You will define key performance indicators (KPIs), track campaign performance, and leverage data analytics to optimize strategies and maximize ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being highly desirable. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant business growth is essential. Deep expertise across various digital marketing channels and platforms, along with strong analytical and problem-solving skills, is a must. Excellent leadership, communication, and stakeholder management skills are critical for collaborating with remote teams and executive leadership. A passion for e-commerce and a forward-thinking approach to digital strategy are paramount. Join our globally distributed team and drive the future of digital marketing remotely.
Director of Digital Marketing Strategy
Posted 11 days ago
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Head of Digital Marketing Strategy
Posted 12 days ago
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Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives and target audience insights.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, affiliate marketing, and display advertising.
- Oversee the creation and execution of data-driven campaigns across various platforms to drive lead generation and customer acquisition.
- Analyze campaign performance, website analytics, and market trends to identify opportunities for improvement and growth.
- Manage and allocate the digital marketing budget effectively, ensuring a strong ROI.
- Lead, mentor, and develop a team of digital marketing specialists.
- Collaborate with product and sales teams to ensure seamless customer journeys and integrated marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches.
- Conduct A/B testing and other optimization techniques to improve conversion rates and user engagement.
- Develop comprehensive reports on campaign performance, key metrics, and strategic recommendations for senior leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or strategic role.
- Demonstrated success in developing and executing comprehensive digital marketing strategies that drive significant business growth.
- Expert knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Marketo).
- Strong analytical skills and experience with data visualization and reporting.
- Excellent leadership, communication, and interpersonal skills.
- Ability to manage budgets and measure campaign performance against KPIs.
- Experience in e-commerce or a related industry is highly desirable.
- Creative thinking and a passion for leveraging digital channels to connect with customers.
Director of Digital Marketing Strategy
Posted 13 days ago
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Key Responsibilities:
- Develop and implement innovative digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) for all digital marketing campaigns and continuously monitor, analyze, and report on performance against objectives.
- Manage and optimize digital advertising budgets to maximize ROI and achieve campaign goals.
- Lead the creation and execution of compelling content marketing initiatives that resonate with our target audience and drive engagement.
- Oversee the company's social media presence, developing strategies to grow followers, increase engagement, and build community.
- Manage and optimize search engine marketing (SEM) and search engine optimization (SEO) efforts to improve organic and paid search visibility.
- Develop and implement effective email marketing campaigns to nurture leads and retain customers.
- Collaborate with cross-functional teams, including product development, sales, and creative, to ensure integrated and cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, identifying opportunities for innovation and competitive advantage.
- Manage and mentor a team of digital marketing specialists, fostering a culture of creativity, collaboration, and continuous improvement.
- Conduct market research and competitive analysis to identify new opportunities and threats.
- Manage relationships with external agencies and vendors as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
- Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
- Proven expertise in developing and executing successful digital marketing strategies across multiple channels.
- Strong understanding of SEO, SEM, PPC advertising, social media marketing, content marketing, and email marketing principles.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, strategic thinking, and project management skills.
- Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Outstanding communication and presentation skills, with the ability to convey complex ideas clearly and persuasively.
- Ability to thrive in a fast-paced, results-oriented environment.
Director of Digital Marketing Strategy
Posted 18 days ago
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Key responsibilities include:
- Developing and implementing a comprehensive digital marketing strategy aligned with overall business goals.
- Overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Managing and mentoring a high-performing remote marketing team, fostering a collaborative and results-oriented environment.
- Defining key performance indicators (KPIs) and continuously monitoring campaign performance, providing regular reports and actionable insights to stakeholders.
- Managing the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Identifying and leveraging new digital marketing trends, tools, and technologies to stay ahead of the competition.
- Collaborating with product, sales, and customer success teams to ensure a cohesive brand message and customer experience.
- Conducting market research and competitive analysis to identify opportunities and threats.
- Developing and executing A/B testing strategies to optimize campaign performance.
- Leading the strategy for content creation and distribution across all digital platforms.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a Master's degree preferred. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is required. Proven success in developing and executing successful B2B or B2C digital marketing strategies, with a strong emphasis on data analytics and performance metrics, is essential. Expertise in marketing automation platforms, CRM systems, and various analytics tools (e.g., Google Analytics, Adobe Analytics) is a must. Exceptional communication, strategic thinking, and team leadership skills are crucial for this role. This is an exciting opportunity to shape the future of a leading brand from a remote setting.Remote Role based in San Francisco, California, US .
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Head of Digital Marketing Strategy
Posted 19 days ago
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The Head of Digital Marketing will be responsible for developing comprehensive digital marketing plans aligned with business objectives, managing the marketing budget, and analyzing campaign performance to optimize ROI. You will lead and mentor a talented team of marketing professionals, fostering a culture of creativity, data-driven decision-making, and continuous improvement. Key responsibilities include identifying target audiences, developing compelling messaging, and executing multi-channel campaigns across various digital platforms. Strong analytical skills are essential, with the ability to interpret data from analytics tools (e.g., Google Analytics, Adobe Analytics) to derive actionable insights and inform strategic adjustments. Experience with marketing automation platforms, CRM systems, and A/B testing methodologies is crucial. The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 8-10 years of progressive experience in digital marketing, including at least 3-5 years in a leadership role. A proven track record of successfully developing and implementing data-driven digital marketing strategies that have delivered measurable business results is required. Excellent communication, leadership, and project management skills are essential. You should be passionate about the ever-evolving digital marketing landscape and adept at staying ahead of industry trends and best practices.
Director of Digital Marketing Strategy
Posted 21 days ago
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Key Responsibilities:
- Develop and implement a multi-channel digital marketing strategy encompassing SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and overall strategy.
- Manage and optimize digital advertising budgets to achieve maximum ROI.
- Oversee the creation of engaging and compelling digital content tailored to target audiences.
- Lead and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and data-driven decision-making.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities and refine strategies.
- Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
- Manage relationships with external agencies and vendors.
- Report on campaign performance and strategic initiatives to senior leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
- Demonstrated success in developing and executing data-driven digital marketing strategies that deliver measurable results.
- Expertise in all major digital marketing channels, including SEO, SEM, social media, content marketing, email automation, and programmatic advertising.
- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Excellent leadership, communication, and project management skills.
- Proven ability to manage budgets and drive performance against KPIs.
- Creative thinker with a strong understanding of brand storytelling and customer journey mapping.
Director of Digital Marketing Strategy
Posted 21 days ago
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Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy aligned with overall business goals.
- Oversee all digital marketing channels, including website, SEO/SEM, email marketing, social media, and display advertising campaigns.
- Manage and optimize digital marketing budgets, ensuring maximum ROI.
- Analyze campaign performance using web analytics tools and provide actionable insights and recommendations.
- Lead a team of digital marketing specialists, providing mentorship and strategic direction.
- Identify emerging trends and technologies in digital marketing and assess their potential application.
- Develop and execute content marketing strategies to engage target audiences and drive lead generation.
- Manage relationships with external agencies and vendors as needed.
- Ensure brand consistency and messaging across all digital platforms.
- Stay abreast of competitor activities and market trends to maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
- 10+ years of experience in digital marketing, with a significant portion in a strategic leadership role.
- Demonstrated success in developing and executing data-driven digital marketing campaigns that achieved significant results.
- Expertise in SEO, SEM, social media marketing, content strategy, email marketing automation, and conversion rate optimization (CRO).
- Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
- Strong understanding of CRM systems and marketing automation platforms.
- Excellent leadership, communication, and project management skills.
- Ability to think strategically and translate complex ideas into actionable plans.
- Experience in the B2C or B2B technology sector is a plus.