13 Marketing Analytics jobs in Atlanta
Marketing Analytics Manager
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Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346 Leveraging advanced analytics techniques, this position will provide analytic reporting, support, and strategic recommendations for internal and external stakeholders to help drive optimal media spend. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. Your Day to Day: Collaborate with cross-functional teams to enhance marketing measurement methodologies (MMM), incrementality testing, and multi-touch attribution through requirements development and data analysis. Support paid media teams by providing reporting and analytics across various channels, including paid search, metasearch, affiliate marketing, programmatic display, paid social, and traditional media. Conduct hands-on analyses of large media and campaign data sets, interpreting results to generate actionable insights and recommendations. Maintain strong relationships with business functional areas to accurately translate client requirements into technical specifications and reporting. Utilize SQL and analytical software to develop data extracts, perform statistical analyses, and create visual representations of data to effectively communicate findings to stakeholders. What We Need From You: 5+ years of progressive experience in business and marketing analysis, with a focus on leading project teams and expertise in relevant business areas. Strong proficiency in marketing measurement and attribution, including MMM, incrementality testing, and multi-touch attribution using tools like GA4 and Adobe Analytics. Advanced SQL skills for large-scale data extraction and transformation, coupled with deep familiarity with digital media platforms such as Google Ads, Meta, and TikTok. Hands-on experience with modeling and forecasting techniques, including regression and ROI modeling using Python or R to assess media effectiveness. Proficient in data visualization and reporting, creating dashboards with tools like Tableau and Power BI, and skilled in designing A/B tests and analyzing campaign impact. Location – Atlanta GA (Hybrid – in office 3 days a week) The salary range for this role is$58,834 to $120,000. This role is also eligible for bonus pay (as applicable).We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee. #LI-CL1 Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. If you require reasonable accommodation during the application process, please click here . IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy. If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits. #J-18808-Ljbffr
Director, Marketing Analytics and Insights
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**Overview**
The Director of Marketing Analytics & Insights leads a team that is responsible for independently defining problems, collecting data, applying appropriate quantitative and qualitative methods, and drawing valid conclusions in support of the Marketing objectives for Vestis. The Director of Marketing Analytics & Insights will work with other members of the Marketing organization to help identify the key questions to be answered through thorough data analysis and market research to build data-backed recommendations to advance the company forward. This includes orchestrating our customer satisfaction program, generating customer insights, collecting, and mining large data sets, establishing methodologies for the analyses associated with the data, and reporting findings in a structured/logical way that can be used to present and communicate to Senior Leadership.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
+ Establish processes to monitor and report industry trends within the industrial laundry and linen supply market and within various segments (geography, product segments, customer industry segments)
+ Coordinate the collection, organization, analysis, and dissemination of competitive intel from publicly available sources, 3 rd party research partners, and Vestis teammates out in the field
+ Unify various Voice of the Customer initiatives into a cohesive Customer Satisfaction Management & NPS program that leverages industry leading solutions and reporting methods
+ Lead market research initiatives to understand needs & preferences of each customer segment (personas, geography, product segments, customer industry segment, etc.), brand value / equity, and loyalty key drivers
+ Spearhead the definition of KPI's to monitor the performance of marketing efforts, marketing campaigns and the development of recurring reports fed by data from multiple sources
+ Manage the set-up of Marketing campaigns within custom ordering system to enable tracking of campaign performance
+ Deliver data requests from the business by extracting and transforming data from various sources via custom queries and reports
+ Maintain and enhance Power BI semantic models to enable self-service reporting
+ Manage the design and delivery of automated dashboards to support performance monitoring
+ Manage the design and delivery of AI / Machine Learning models via Python to drive predictive / prescriptive actionable insights to drive sales growth via marketing tactics and to improve customer retention
+ Manage a team of analytics-minded independent contributors
+ Draw conclusions from analyses and summarize findings with supporting summary data in presentation format for Executive communication
+ Strong interpersonal skills to work cross-functionally throughout the organization
**JOB SPECIFICATIONS**
+ Bachelor's degree in business, economics, statistics, mathematics, business analytics, physics. marketing or similar analytical area and minimum 8 years of relevant experience. Masters in Data Science & Analytics and/or MBA preferred
+ Strong statistical background and proven analytical skills required
+ Working knowledge of forecasting techniques, pricing and methodologies required
+ Experience in data mining
+ Proficient in MS Excel, SQL, and Python
+ Analytical mind and business acumen
+ Problem-solving aptitude with ability to deal with ambiguity
+ Strong communication and presentation skills with proficiency with MS PowerPoint
+ Ability to work effectively as a team player in a fast-paced environment
+ Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights ( notice from the Department of Labor.
Associate Director, Marketing Analytics & Performance Insights
Posted today
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Lead Marketing Analytics Strategy Develop and execute a comprehensive analytics strategy that supports full-funnel visibilityfrom lead generation to revenueacross all market segments and campaign types. Deliver Actionable Insights Translate complex Marketing, Analytics, Director, Performance, Associate, Operations, Technology, Business Services
Associate Director, Marketing Analytics & Performance Insights
Posted today
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LOCATION: Hybrid – 8 days a month in the office. See locations on the posting. OVERVIEW We are seeking a data-driven, business-savvy Associate Director of Marketing Analytics & Performance Insights to lead our enterprise marketing analytics function. This leader will play a critical role in helping our marketing organization make smarter, faster, and more impactful decisions by delivering actionable insights, optimizing campaign performance, and linking marketing investments to business outcomes. This role requires a unique blend of analytical expertise, strategic thinking, and communication skills. You will work across a matrixed organization, partnering closely with marketing, finance, and sales operations to evaluate performance across our three core market segments— NA Provider, Commercial, and International —and across a diverse set of campaign types including digital, inbound, events, ABM, nurture, and telemarketing . RESPONSIBILITIES Lead Marketing Analytics Strategy Develop and execute a comprehensive analytics strategy that supports full-funnel visibility—from lead generation to revenue—across all market segments and campaign types. Deliver Actionable Insights Translate complex data into clear, compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI. Campaign Performance Analysis Evaluate the effectiveness of marketing programs across channels and segments. Identify what’s working, what’s not, and where to invest for maximum impact. Segment-Level ROI & Budget Alignment Partner with Finance to link marketing spend to outcomes, providing visibility into segment-level ROI and enabling data-informed budget decisions. Advanced Analytics & AI Integration Leverage AI, machine learning, and predictive modeling to uncover trends, forecast performance, and enhance decision-making. Data Visualization & Reporting Build and maintain executive dashboards and reports using Power BI and other visualization tools to support regular business reviews (MBRs, QBRs, etc.). Team Leadership & Development Manage and mentor a team of direct reports and offshore analysts. Foster a culture of curiosity, excellence, and continuous improvement. Cross-Functional Collaboration Work closely with Global Campaigns, Segments, Digital Experience, Sales Operations, and Finance to align on definitions, metrics, and performance goals. Best-in-Class Analytics Function Define and implement best practices in marketing analytics, data governance, and performance measurement. Build practice based on industry leading toolset and AI/ML capabilities. QUALIFICATIONS Education: Bachelor’s degree in marketing, Business, Data Science, or a related field; master’s degree preferred. Experience: 10+ years of experience in marketing analytics, revenue operations, or business intelligence, ideally in a B2B or enterprise environment. Proven ability to lead high-performing analytics teams and deliver insights that influence business results. Deep expertise in Power BI , data modeling , and data visualization . Strong command of AI/ML tools , predictive analytics , and marketing attribution models . Experience working in a matrixed organization with multiple stakeholders and cross-functional teams. Demonstrated success in linking marketing investments to pipeline and revenue outcomes. Excellent communication and storytelling skills—able to influence senior stakeholders with data. Enhanced project management and organizational skills with attention to detail. TRAVEL: #LI-Hybrid Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850 This role is eligible for Bonus. Additional Information : Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. #J-18808-Ljbffr
Associate Director, Marketing Analytics & Performance Insights
Posted 12 days ago
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Job Description
LOCATION: Hybrid - 8 days a month in the office. See locations on the posting.
OVERVIEW
We are seeking a data-driven, business-savvy Associate Director of Marketing Analytics & Performance Insights to lead our enterprise marketing analytics function. This leader will play a critical role in helping our marketing organization make smarter, faster, and more impactful decisions by delivering actionable insights, optimizing campaign performance, and linking marketing investments to business outcomes.
This role requires a unique blend of analytical expertise, strategic thinking, and communication skills. You will work across a matrixed organization, partnering closely with marketing, finance, and sales operations to evaluate performance across our three core market segments- NA Provider, Commercial, and International -and across a diverse set of campaign types including digital, inbound, events, ABM, nurture, and telemarketing .
RESPONSIBILITIES
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Lead Marketing Analytics Strategy Develop and execute a comprehensive analytics strategy that supports full-funnel visibility-from lead generation to revenue-across all market segments and campaign types.
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Deliver Actionable Insights Translate complex data into clear, compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI.
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Campaign Performance Analysis Evaluate the effectiveness of marketing programs across channels and segments. Identify what's working, what's not, and where to invest for maximum impact.
-
Segment-Level ROI & Budget Alignment Partner with Finance to link marketing spend to outcomes, providing visibility into segment-level ROI and enabling data-informed budget decisions.
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Advanced Analytics & AI Integration Leverage AI, machine learning, and predictive modeling to uncover trends, forecast performance, and enhance decision-making.
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Data Visualization & Reporting Build and maintain executive dashboards and reports using Power BI and other visualization tools to support regular business reviews (MBRs, QBRs, etc.).
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Team Leadership & Development Manage and mentor a team of direct reports and offshore analysts. Foster a culture of curiosity, excellence, and continuous improvement.
-
Cross-Functional Collaboration Work closely with Global Campaigns, Segments, Digital Experience, Sales Operations, and Finance to align on definitions, metrics, and performance goals.
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Best-in-Class Analytics Function Define and implement best practices in marketing analytics, data governance, and performance measurement. Build practice based on industry leading toolset and AI/ML capabilities.
QUALIFICATIONS
Education: Bachelor's degree in marketing, Business, Data Science, or a related field; master's degree preferred.
Experience:
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10+ years of experience in marketing analytics, revenue operations, or business intelligence, ideally in a B2B or enterprise environment.
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Proven ability to lead high-performing analytics teams and deliver insights that influence business results.
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Deep expertise in Power BI , data modeling , and data visualization .
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Strong command of AI/ML tools , predictive analytics , and marketing attribution models .
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Experience working in a matrixed organization with multiple stakeholders and cross-functional teams.
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Demonstrated success in linking marketing investments to pipeline and revenue outcomes.
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Excellent communication and storytelling skills-able to influence senior stakeholders with data.
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Enhanced project management and organizational skills with attention to detail.
TRAVEL: <10% for team meetings
#LI-Hybrid
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850
This role is eligible for Bonus.
Additional Information :
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Associate Director, Marketing Analytics & Performance Insights
Posted today
Job Viewed
Job Description
**OVERVIEW**
We are seeking a data-driven, business-savvy **Associate Director of Marketing Analytics & Performance Insights** to lead our enterprise marketing analytics function. This leader will play a critical role in helping our marketing organization make smarter, faster, and more impactful decisions by delivering actionable insights, optimizing campaign performance, and linking marketing investments to business outcomes.
This role requires a unique blend of analytical expertise, strategic thinking, and communication skills. You will work across a matrixed organization, partnering closely with marketing, finance, and sales operations to evaluate performance across our three core market segments- **NA Provider, Commercial, and International** -and across a diverse set of campaign types including **digital, inbound, events, ABM, nurture, and telemarketing** .
**RESPONSIBILITIES**
+ **Lead Marketing Analytics Strategy** Develop and execute a comprehensive analytics strategy that supports full-funnel visibility-from lead generation to revenue-across all market segments and campaign types.
+ **Deliver Actionable Insights** Translate complex data into clear, compelling insights and recommendations that help marketing leaders optimize campaign performance and drive ROI.
+ **Campaign Performance Analysis** Evaluate the effectiveness of marketing programs across channels and segments. Identify what's working, what's not, and where to invest for maximum impact.
+ **Segment-Level ROI & Budget Alignment** Partner with Finance to link marketing spend to outcomes, providing visibility into segment-level ROI and enabling data-informed budget decisions.
+ **Advanced Analytics & AI Integration** Leverage AI, machine learning, and predictive modeling to uncover trends, forecast performance, and enhance decision-making.
+ **Data Visualization & Reporting** Build and maintain executive dashboards and reports using **Power BI** and other visualization tools to support regular business reviews (MBRs, QBRs, etc.).
+ **Team Leadership & Development** Manage and mentor a team of direct reports and offshore analysts. Foster a culture of curiosity, excellence, and continuous improvement.
+ **Cross-Functional Collaboration** Work closely with Global Campaigns, Segments, Digital Experience, Sales Operations, and Finance to align on definitions, metrics, and performance goals.
+ **Best-in-Class Analytics Function** Define and implement best practices in marketing analytics, data governance, and performance measurement. Build practice based on industry leading toolset and AI/ML capabilities.
**QUALIFICATIONS**
**Education:** Bachelor's degree in marketing, Business, Data Science, or a related field; master's degree preferred.
**Experience:**
+ 10+ years of experience in marketing analytics, revenue operations, or business intelligence, ideally in a B2B or enterprise environment.
+ Proven ability to lead high-performing analytics teams and deliver insights that influence business results.
+ Deep expertise in **Power BI** , **data modeling** , and **data visualization** .
+ Strong command of **AI/ML tools** , **predictive analytics** , and **marketing attribution models** .
+ Experience working in a matrixed organization with multiple stakeholders and cross-functional teams.
+ Demonstrated success in linking marketing investments to pipeline and revenue outcomes.
+ Excellent communication and storytelling skills-able to influence senior stakeholders with data.
+ Enhanced project management and organizational skills with attention to detail.
**TRAVEL:** <10% for team meetings
#LI-Hybrid
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850
This role is eligible for Bonus.
**Additional Information** :
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Associate Director, Marketing Analytics - Women's Health
Posted today
Job Viewed
Job Description
**Job Overview**
The **Associate Director, Marketing Analytics - Women's Health** position will lead business insights for the commercial organization as it relates to the Women's Health therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.
This position will report to the Director, Commercial Analytics - Women's Health and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.
**Job Duties and Responsibilities**
+ Perform a critical role in enhancing marketing and market access offerings by developing insights from data/information and translating insights to shape commercial strategy and decisions.
+ Develop relevant and compelling insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.
+ Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.
+ Develop strategic partnership as the point of contact for the Myfembree brand team.
+ Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.
+ Manage development, delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.
+ Oversee analytic ad hoc project requests related to the Myfembree brand team.
+ Support the finance forecasting process by providing key insights and assumptions in partnership with brand leadership.
+ As part of the Myfembree brand planning process, create brand-specific situational analysis, participate in tactical planning and partner with sales and marketing to create meaningful KPIs.
+ Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
+ Partner with marketing leadership to create and execute yearly analytics plans and budgets that align to brand strategies.
**Key Core Competencies**
+ Strategic thinker: can see big picture opportunities and translate into actionable plans.
+ Excellent written and oral communications skills including executive presence in formal stakeholder presentations.
+ Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).
+ Excellent team player and collaborative skills.
+ Strong project management skills and managing external vendors/ deliverables within tight timelines.
+ Strategic partner to multiple cross-functional stakeholders.
+ Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
+ Ability to understand the commercial environment and business needs and translate to workable solutions.
+ Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.
**Education and Experience**
+ Bachelor's Degree
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.
+ Previous sales or marketing experience preferred.
+ Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
The base salary range for this role is $155,440 to $194,300. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_
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Manager Marketing Analytics-CNN Digital Products & Services
Posted today
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Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram ( and X ( ! Your New Role… We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. CNN is seeking a Manager of Marketing Analytics who will be instrumental in CNN’s efforts to expand its digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The Manager will be a core member of the data analytics team and report to the Director of Growth Analytics. Your Role Accountabilities. The Manager of Marketing Analytics will Partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention our new subscription and vertical products. Lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers. Create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine what success looks like. Manage a small team of analysts to partner with cross-functionally across Growth, Product, Strategy, and other teams. Proactively develop the analytics roadmap for both new products and marketing initiatives. Partner with other analytics teams to provide a holistic view of CNN for leadership. Qualifications & Experience. 5+ years in analytics space Experience mentoring or managing more junior team members. Experience in marketing analytics, particularly campaign analysis. Strong working knowledge of digital and product analytics: funnels, cohorts, AB testing, OKR development and tracking. Demonstrated experience partnering directly with cross-functional leaders, particularly in product, growth, or start-up contexts. Strong interpersonal written and verbal communication skills with the ability to deliver complex messages to diverse audiences. Strong track record of proactively identifying and formalizing high impact AB tests with partners. Expertise in using SQL to explore and analyze large data sets. Experience with BI tools (e.g. Tableau, Looker, PowerBI, etc.). Key Contributors to Success Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset Collaborative approach to partnership Comfortable communicating with a diverse set of backgrounds, seniority levels, and knowledge sets, particularly in translating complex data concepts to strategic recommendations Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions Nice-to-Haves BA/BS degree or higher in Math, Statistics, Economics, Finance, Operations Research, Computer Science, Engineering, or other related quantitative field Experience working in the analytics and insights space in a start-up environment. Experience assessing marketing impact holistically through MMM or other methods. Experience with digital news or relevant digital analytics experience plus strong interest in news. Experience building and leading a small team of analysts. Experience with data science programming languages like Python and R. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $91,140.00 - $169,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. #J-18808-Ljbffr
Manager Marketing Analytics-CNN Digital Products & Services
Posted 20 days ago
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Manager Marketing Analytics-CNN Digital Products & Services Join to apply for the Manager Marketing Analytics-CNN Digital Products & Services role at CNN Manager Marketing Analytics-CNN Digital Products & Services Join to apply for the Manager Marketing Analytics-CNN Digital Products & Services role at CNN Get AI-powered advice on this job and more exclusive features. Continue with Google Continue with Google Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on Instagram and X! Your New Role… We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. CNN is seeking a Manager of Marketing Analytics who will be instrumental in CNN’s efforts to expand its digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The Manager will be a core member of the data analytics team and report to the Director of Growth Analytics. Your Role Accountabilities. The Manager of Marketing Analytics will Partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention our new subscription and vertical products. Lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers. Create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine what success looks like. Manage a small team of analysts to partner with cross-functionally across Growth, Product, Strategy, and other teams. Proactively develop the analytics roadmap for both new products and marketing initiatives. Partner with other analytics teams to provide a holistic view of CNN for leadership. Qualifications & Experience. 5+ years in analytics space Experience mentoring or managing more junior team members. Experience in marketing analytics, particularly campaign analysis. Strong working knowledge of digital and product analytics: funnels, cohorts, AB testing, OKR development and tracking. Demonstrated experience partnering directly with cross-functional leaders, particularly in product, growth, or start-up contexts. Strong interpersonal written and verbal communication skills with the ability to deliver complex messages to diverse audiences. Strong track record of proactively identifying and formalizing high impact AB tests with partners. Expertise in using SQL to explore and analyze large data sets. Experience with BI tools (e.g. Tableau, Looker, PowerBI, etc.). Key Contributors to Success Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset Collaborative approach to partnership Comfortable communicating with a diverse set of backgrounds, seniority levels, and knowledge sets, particularly in translating complex data concepts to strategic recommendations Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions Nice-to-Haves BA/BS degree or higher in Math, Statistics, Economics, Finance, Operations Research, Computer Science, Engineering, or other related quantitative field Experience working in the analytics and insights space in a start-up environment. Experience assessing marketing impact holistically through MMM or other methods. Experience with digital news or relevant digital analytics experience plus strong interest in news. Experience building and leading a small team of analysts. Experience with data science programming languages like Python and R. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $91,140.00 - $69,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Research, Analyst, and Information Technology Industries Broadcast Media Production and Distribution Referrals increase your chances of interviewing at CNN by 2x Get notified about new Analytics Manager jobs in Atlanta, GA . 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Manager Marketing Analytics-CNN Digital Products & Services
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Job Description
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it's like to work at CNN, follow @WBDLife on Instagram ( and X ( !
**Your New Role.**
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
CNN is seeking a Manager of Marketing Analytics who will be instrumental in CNN's efforts to expand its digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The Manager will be a core member of the data analytics team and report to the Director of Growth Analytics.
**Your Role Accountabilities.**
**The Manager of Marketing Analytics will**
+ Partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention our new subscription and vertical products.
+ Lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers.
+ Create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine what success looks like.
+ Manage a small team of analysts to partner with cross-functionally across Growth, Product, Strategy, and other teams.
+ Proactively develop the analytics roadmap for both new products and marketing initiatives.
+ Partner with other analytics teams to provide a holistic view of CNN for leadership.
**Qualifications & Experience.**
+ 5+ years in analytics space
+ Experience mentoring or managing more junior team members.
+ Experience in marketing analytics, particularly campaign analysis.
+ Strong working knowledge of digital and product analytics: funnels, cohorts, AB testing, OKR development and tracking.
+ Demonstrated experience partnering directly with cross-functional leaders, particularly in product, growth, or start-up contexts.
+ Strong interpersonal written and verbal communication skills with the ability to deliver complex messages to diverse audiences.
+ Strong track record of proactively identifying and formalizing high impact AB tests with partners.
+ Expertise in using SQL to explore and analyze large data sets.
+ Experience with BI tools (e.g. Tableau, Looker, PowerBI, etc.).
**Key Contributors to Success**
+ Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset
+ Collaborative approach to partnership
+ Comfortable communicating with a diverse set of backgrounds, seniority levels, and knowledge sets, particularly in translating complex data concepts to strategic recommendations
+ Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality
+ A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions
**Nice-to-Haves**
+ BA/BS degree or higher in Math, Statistics, Economics, Finance, Operations Research, Computer Science, Engineering, or other related quantitative field
+ Experience working in the analytics and insights space in a start-up environment.
+ Experience assessing marketing impact holistically through MMM or other methods.
+ Experience with digital news or relevant digital analytics experience plus strong interest in news.
+ Experience building and leading a small team of analysts.
+ Experience with data science programming languages like Python and R.
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $91,140.00 - $169,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.