5 Marketing Analytics jobs in Fort Lauderdale

JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.

DUTIES & RESPONSIBILITIES:

• Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
• Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE:

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Familiarity with ETL processes and handling complex datasets is preferred but not required.
• Prior experience in the travel and hospitality industry is a plus but not mandatory.

COMPETENCIES/SKILLS:

• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
• Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.

• Develop and implement a cutting-edge marketing analytics strategy, aligning with overall business objectives and marketing goals.
• Lead the collection, analysis, and interpretation of marketing data from various sources, including digital channels, sales data, market research, and consumer feedback.
• Design and manage A/B tests and other experiments to optimize campaign performance, customer journeys, and marketing ROI.
• Create sophisticated dashboards and reports that visualize key performance indicators (KPIs) and provide actionable insights to marketing leadership and cross-functional teams.
• Utilize advanced statistical techniques, predictive modeling, and segmentation to understand customer behavior, identify growth opportunities, and personalize marketing efforts.
• Provide strategic recommendations for campaign optimization, media allocation, product positioning, and go-to-market strategies.
• Stay abreast of the latest trends and technologies in marketing analytics, data science, and the FMCG industry.
• Manage and mentor a team of marketing analysts, fostering a culture of data-driven decision-making.
• Collaborate with digital marketing, brand management, product development, and sales teams to ensure insights are integrated into strategic planning.
• Oversee the measurement and attribution of marketing campaign effectiveness across all touchpoints.
• Ensure data accuracy, integrity, and compliance with privacy regulations.

• Master's degree in Marketing Analytics, Statistics, Data Science, Economics, Business Administration, or a related quantitative field. Ph.D. is a plus.
• Minimum of 8 years of progressive experience in marketing analytics, with at least 3 years in a leadership or management role.
• Proven expertise in developing and implementing comprehensive marketing analytics strategies.
• Strong proficiency in data analysis tools and platforms (e.g., SQL, Python/R, Tableau, Power BI, Google Analytics, Adobe Analytics).
• Deep understanding of statistical modeling, predictive analytics, customer segmentation, and marketing attribution models.
• Demonstrated experience in the FMCG industry and understanding of its unique market dynamics.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Excellent written and verbal communication skills, with the ability to translate complex data into clear, concise, and compelling insights for diverse audiences.
• Proven ability to lead and mentor a team of analysts.
• Experience working in a fully remote environment with strong self-management and collaboration skills.
• A passion for understanding consumer behavior and driving business growth through data.

JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.

DUTIES & RESPONSIBILITIES:

• Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
• Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE:

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Familiarity with ETL processes and handling complex datasets is preferred but not required.
• Prior experience in the travel and hospitality industry is a plus but not mandatory.

COMPETENCIES/SKILLS:

• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
• Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.

JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.

DUTIES & RESPONSIBILITIES:

• Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
• Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE:

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Familiarity with ETL processes and handling complex datasets is preferred but not required.
• Prior experience in the travel and hospitality industry is a plus but not mandatory.

COMPETENCIES/SKILLS:

• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
• Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.