Marketing Specialist

94560 Newark, California 24 Seven Talent

Posted 4 days ago

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Job Description

Job Title: Marketing Specialist

Location: Newark, CA- hybrid schedule
Duration: 6+ month contract- 40 hours/weekly
Pay Rate: $52.70-$57.70/hour

Responsibilities :
• Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the user journey
• Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages and user flows, and product pages to increase engagement and drive faster decisions.
• Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization.
• Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities.
• Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness.
• Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices.

Qualifications:
• 4-8 years of experience in CRO, UX strategy, digital marketing, or related fields.
• Proven and demonstrable track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies, with hands-on experience using web tools including CMS (e.g., Contentful), A/B testing platforms (e.g., Optimizely, Crazy Egg, Ninetailed), site analytics (e.g., Google Analytics), and business intelligence tools (e.g., Looker Studio, Tableau).
• Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, meticulous execution, and in-depth analysis of results to inform future iterations.
• Solid understanding of behavioral psychology principles, user-centered design (UX) methodologies, and proven funnel optimization tactics.
• Proven ability to design, execute, and interpret statically sound A/B and multivariate tests, translating data into actionable recommendations.
• Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing initiatives.
• Excellent project management and problem-solving skills, with a proven ability to manage multiple complex projects simultaneously from initial strategic conception through to successful execution and insightful analysis.
• Highly effective communication skills with the ability to clearly articulate complex strategies, present data-driven findings, and influence stakeholders across various technical and non-technical backgrounds. Must have experience presenting to Senior Leadership and/or C-Suite executives to communicate proposed testing roadmap, strategies, plans, results, and insights.
• Working knowledge of front-end development (HTML/CSS/JS) and Contentful is a plus but not required.
• Experience aligning CRO strategies with SEO, paid acquisition, and content marketing initiatives.

Preferred Qualifications:
• Background in fast-paced environments such as SaaS, e-commerce, or DTC.
• Experience reducing checkout abandonment or increasing lead conversion for multi-step forms.
• Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior.
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Marketing Specialist

95199 San Jose, California Think Academy US

Posted 8 days ago

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Job Description

Job Title: Digital Marketing Specialist (HYBRID )

Location: San Jose, CA
  • required to work at least two days in person with the option to work remotely as well.
Compensation: $22 - $30 per hour (based on experience)

Work Schedule: 30-40 Hours/Week

Benefit Perks:
  • Health Insurance
  • Paid Sick Leave
  • 401K Retirement Plan & Match
  • Clear Career Advancement Pathway
About Us:

Better Me is a fast-growing, U.S.-based learning center dedicated to delivering personalized math learning experiences to students across diverse communities. With a unique blend of adaptive technology and warm human support, we aim to make learning joyful, effective, and scalable.

Role Summary:

We are seeking a Digital Marketing Specialist, you will be responsible for supporting and amplifying Better Me's online presence. This role plays a key part in the execution of multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment. You will work closely with our Marketing Director and other teams to assist with the support campaigns across social media, search engines, community platforms and local events.

Key Responsibilities:

1. Digital Content Creation & Management
  • Create high quality digital content such as banners, social media posts, website visuals and other promotional materials.
  • Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout.
2. Social Media & Ad Campaigns
  • Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google.
Support bilingual outreach and community platforms such as:
    • Xiaohongshu (RED)
    • PeachJar
    • Yelp / Google / Facebook SEO
    • Other local advertising platforms
3. SEO & Web Promotion
  • Optimize website and landing pages for search engine visibility.
  • monitor key performance metrics (CTR, conversion rates, etc.).
4. In-Person Event Marketing Support
  • Coordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.).
  • Manage offline events to enhance community engagement and brand presence.
5. Cross-Functional Collaboration
  • Partner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth.
  • Coordinate with design and operations teams on campaign visuals and timelines.
Qualifications:

Required:
  • 1-3 years of hands-on experience in digital marketing, social media, or content management.
  • Ability to work onsite and occasional local event outreach
  • Strong writing and visual storytelling skills.
  • Familiarity with digital ad platforms and SEO tools.
  • Comfortable working independently and remotely.
Preferred:
  • Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets.
  • Previous work with education, edtech, or community-based brands.
  • Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot).
Application Process:
  1. Initial HR Screening
  2. Online Interview with Marketing Director (Marcie)


Why Join Better Me?
  • Be part of a mission-driven, education-centered team.
  • Work with a warm, innovative, and fast-growing organization.
  • Flexible remote schedule and competitive hourly pay.
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Marketing Specialist

95199 San Jose, California Technology Credit Union

Posted 8 days ago

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Job Description

Position Summary

The Marketing Specialist for Technology Credit Union (Tech CU) reports directly to the Director of Marketing and supports the execution of marketing campaigns, content creation, channel strategy, and performance analysis to drive brand awareness, member engagement, and lead generation with a creative, data-driven, and detail-oriented approach.

Responsibilities

Essential Duties:
  • Assists in the development and execution of integrated marketing campaigns across digital, social, email, and traditional channels.
  • Collaborates with cross-functional teams and agency partners to create compelling content, including email, newsletters, paid media, social media posts, and promotional materials.
  • Monitors and reports on campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
  • Conducts market research and competitive analysis to identify trends, opportunities, and areas for improvement.
  • Supports Search Engine Optimization/Search Engine Marketing (SEO/SEM) strategies and influences website content updates.
  • Coordinates with external vendors and agencies to ensure marketing campaigns are on time and accurate.
  • Oversees Member Satisfaction/Net Promoter Score survey program.
  • Ensures all marketing materials are compliant and have legal approval.
  • Partners with Data Management and Analytics team to analyze member behaviors and campaign performance.
  • Maintains and updates the marketing calendar to ensure timely execution of campaigns.
  • Leads, implements and measures various marketing workflows that drive brand awareness, membership growth and engagement by partnering with Data Management and Analytics team through test and learn processes.
  • Collaborates and liaisons with lines of business partners to ensure product and promotion priorities align with marketing campaigns.
  • Manages marketing requests via the internal ticket system.
  • Assists the Marketing Director with additional support as needed.
Other Duties:
  • Performs other related duties as assigned or associated with the responsibility.
  • Builds presentations for various levels of stakeholders across Tech CU to report out on campaign performance and gain buy in on marketing plans.
  • Works with key stakeholders and agencies to complete monthly briefs, ensuring alignment with marketing and business goals.
Work Schedule
  • Full-time; typically 40+ hours/week
  • Flexible within core business hours, M-F
  • Occasional extended early morning or late evening hours, and weekends, typically with advance notice
Workplace Essentials
  • Supports Tech CU's Mission and Vision and consistently demonstrates Tech CU's Values (Accelerate, Collaborate, Innovate and Cultivate).
  • Meets with manager on a regular basis to discuss goal alignment, performance metrics, and development plans.
  • Complies with Tech CU policies and procedures.
  • Upholds employee Code of Conduct and Business Ethics and ensures confidentiality of the workplace.
  • Complies with requirements imposed by federal, state and local regulatory agencies.
  • Adheres to internal control and security measures designed to ensure regulatory compliance and mitigate losses and errors.
Qualifications

Education: Bachelor's degree in Marketing or related field.

Experience: 4+ years of relevant experience in the financial services industry with knowledge of and demonstrable results in consumer branding, advertising, acquisition, and marketing programs/campaigns. Web design (HTML) and/or project management software (such as JIRA) experience is a plus.

Knowledge/Skills/Abilities:
  • Good knowledge of current trends and financial products and services (mortgage, home equity line of credit, auto loan, credit card, checking/savings accounts, bill pay, online and mobile banking, etc.), pricing, credit union/bank compliance requirements, as well as the competitive landscape.
  • Strong ability to think strategically and execute tactics with a bias toward action.
  • Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary.
  • Great program development and project management skills.
  • Strong organizational skills with the ability to multi-task.
  • High professional working proficiency in both spoken and written US English, essential for formal written and digital communications, reports, and presentations.
  • Meticulous attention to detail.
  • Skilled, proactive business partner; able to communicate clearly, set appropriate expectations and build solid partnerships.
  • Thrives on the challenge of managing competing deadlines for multiple projects-across several internal constituents and external vendors.
  • Ability and willingness to pivot across multiple projects and initiatives involving different departments and contacts with ease.
  • Strong visual sense with the ability to evaluate graphic layouts for style, impact, and brand alignment.
  • Proficient in Microsoft Office.
  • Strong work ethic, positive attitude, and self-starter. Believes in Tech CU's mission.
Licensing/Certifications: None required.

Travel: May be required to visit Tech CU locations outside of headquarters, typically with advance notice. Will be required to occasionally attend offsite meetings or events, typically with advance notice.

Typical Working Conditions: Office environment with interaction with a variety of internal and external parties. May work remotely as determined by business need and individual performance.

Equipment Used: Routinely uses standard office equipment, including computer, phone, copier and other devices.

Physical Requirements:
  • Speaking and listening to interact with internal and external parties in person or via phone
  • Reading a computer screen and performing keyboarding tasks for up to 70% of the day
  • Sitting at desk and/or conference table for extended periods of time
  • Mobility to attend meetings within office building and offsite

EQUAL EMPLOYMENT OPPORTUNITY

Technology Credit Union is an Equal Opportunity Employer. All qualified employees and applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetic information, age, disability, veteran status or any other legally protected basis. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pay and Benefits

This is a grade 105 position, with a salary range from $81,000 to $113,000 with bonus potential of 10%. The anticipated range for new hires is between the low-end and midpoint of the range, depending on experience. Tech CU is a pay-for performance organization that benchmarks base pay to the 50th percentile of our market and we provide incentive-based compensation aligned with successful accomplishment of individual and corporate goals. The salary mentioned above is based on working in San Jose, CA. Salaries are based on the geographic location in which you live if working remotely.

Additionally, Tech CU provides health care benefits, life and disability insurance, 12 paid holidays and 401k with a company match; along with employee paid voluntary benefits. 7.08 Paid Time Off (PTO) hours accrue per bi-weekly paycheck (23 days per year) and will increase with length of service. Eight hours of Voluntary Time Off (VTO) are granted to full time employees annually to dedicate time to charitable organizations. Leaves of absences are available in adherence with state and federal regulations.
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Marketing Specialist

95199 San Jose, California Gensler

Posted 8 days ago

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Job Description

Your Role

As a GenslerMarketingSpecialist, you will create proposals, qualitative research, presentations, and other deliverables daily, both in print and digital, across multiple platforms.You will be successful because you are skilled with InDesign, have a strong graphic design ability, and impeccable organization and project management skills. You will join a team of like-minded creatives with a talent and love for telling stories about the architecture and design industry.

What You Will Do

  • Workwith principals, senior staff, and other marketing team members, as needed, to design, write, and produce proposals, presentations, and other marketing collateral in alignment with brand standards

  • Participatein and champion strategy andplanning sessions

  • Developnew materials to support business development activities

  • Performmultiple marketing efforts against rapid and frequent deadlines

  • Gain comprehensive understanding of Gensler's portfolio of work, practice areas, and firm-wide capabilities

  • Coordinatebusiness development activities, including managing capital improvement program information, incoming leads, follow-up, and tracking of opportunity status

  • Manageother responsibilities as assigned

  • Bean integrated Marketing Team member

Your Qualifications

  • Bachelor's degree in Marketing, Communications or related field

  • 5+ years of related professional experience, such as researching, designing, writing, and producing business proposals, presentations, and other collateral

  • Advanced InDesign skills; skilled in information design and layout

  • Knowledge of the business development proposal process (RFP/RFQ)

  • Experience in the A/E/C industry is a plus; experience in an architectural design firm is especially valuable

For consideration, please submit resume and portfolio in PDF format. Cover Letter optional. Remember, marketing at Gensler is a communications-based discipline.Digital marketers, SEO experts, or sales-focused professionals need not apply.

**The base salary will be estimated between $100,000 - $118,000 plus bonuses and benefits, and contingent on relevant experience.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

#LI-SL1

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Marketing Specialist

94537 Fremont, California Hyve Solutions

Posted 8 days ago

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Job Description

@HYVE Solutions, missions to help customers, business partners, and employees achieve success through shared goals, strategies, resources and technology solutions.

Marketing Specialist

Hyve Solutions is a leader in the data center solutions industry, designing, manufacturing, and delivering custom Server, Storage, and Networking Solutions to the world's largest Cloud, Social Media, and Enterprise companies. We pride ourselves on collaboration, innovation and thought leadership. Our team consists of diverse, forward-thinking individuals who dare to challenge the status quo, while working with many of the world's biggest customers. Hyve Solutions is a part of TD SYNNEX Corporation, a Fortune 500 company. Become part of a team that thrives on excellence in a fast changing, high-growth technology environment!

Here at Hyve, we believe we perform at our best when all of us are seen, appreciated and able to work to our full potential. We are dedicated to fostering a culture of collaboration, innovation, and continuous improvement. As part of this commitment, employee engagement and satisfaction is key.

Job Description
We are seeking a passionate Marketing professional to join our team. This role will help develop and provide guidance to sites globally, sharing initiatives, programs, and events that enhance employee satisfaction, retention, and overall Hyve culture. The ideal candidate will be passionate about creating positive employee experiences and fostering a satisfying work environment throughout all of our locations.

This Marketing Role requires excellent writing skills and is proficient in MSFT Suite of products, including PPT and excel.

Responsibilities
  • Assist in designing global and site level employee engagement programs and events
  • Creation and management of global employee programs calendar
  • Share, coordinate and support corporate programs
  • Work with employee groups to develop and share their stories, including content development (email comms, landing pages, resources)
  • Support internal communication efforts to keep employees informed and connected, through creative storytelling, content development
  • Propose new ideas for improving workplace culture
  • Monitor engagement feedback and input
  • Work with outside vendors/agencies to support marketing and brand programs
  • Manage program budgets
  • Support web and digital properties
Required Qualifications
  • Bachelor's degree in Communications, Marketing, or related field
  • 2-3 years' experience in event planning or program coordination
  • Creative thinking and problem-solving skills
  • Excellent written and verbal communication skills
  • Strong interpersonal and relationship-building abilities
  • Passion for human connection
  • Attention to detail
  • Video editing a plus
  • This is an on-site role in Fremont, CA.


Hyve Perks

Every Day is Casual Day • Company Discounts • Community Involvement Opportunities • Profit Sharing • Medical, Dental & Vision Insurance • 401k • FSA & HSA • Paid Vacation, Holiday & Sick Days • Employee Stock Purchase Plan • Tuition Reimbursement • Live Well Work Well Program • And More

Pay - $40,500 - $75,000 DOE

The preceding job description has been designed to indicate the general nature and level of work performed by employees with this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

@ HYVE Solutions , we believe employees are our greatest asset and we empower them to make a difference in our business. Diversity and inclusion make us all better. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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Marketing Specialist

94560 Newark, California Zobility

Posted 8 days ago

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Job Description

Job Description:
  • Seeking a results-oriented and customer-centric CRO Specialist to take ownership of and drive the conversion rate optimization strategy and roadmap.
  • In this pivotal role, you will define and execute strategies to optimize the full digital customer journey-from initial awareness to final conversion.
  • You will be instrumental in identifying friction points, reducing bounce rates, shortening the path to purchase, and significantly increasing overall website performance through rigorous data analysis, systematic experimentation, and continuous iteration.

Responsibilities:
  • Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the Client user journey: awareness, consideration, intent, and conversion.
  • Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages and user flows, and product pages to increase engagement and drive faster decisions.
  • Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization.
  • Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities.
  • Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness.
  • Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices.

Qualifications:
  • 4-8 years of experience in CRO, UX strategy, digital marketing, or related fields.
  • Proven and demonstrable track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies, with hands-on experience using web tools including CMS (e.g., Contentful), A/B testing platforms (e.g., Optimizely, Crazy Egg, Ninetailed), site analytics (e.g., Google Analytics), and business intelligence tools (e.g., Looker Studio, Tableau).
  • Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, meticulous execution, and in-depth analysis of results to inform future iterations. * Solid understanding of behavioral psychology principles, user-centered design (UX) methodologies, and proven funnel optimization tactics.
  • Proven ability to design, execute, and interpret statically sound A/B and multivariate tests, translating data into actionable recommendations.
  • Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing initiatives.
  • Excellent project management and problem-solving skills, with a proven ability to manage multiple complex projects simultaneously from initial strategic conception through to successful execution and insightful analysis.
  • Highly effective communication skills with the ability to clearly articulate complex strategies, present data-driven findings, and influence stakeholders across various technical and non-technical backgrounds. Must have experience presenting to Senior Leadership and/or C-Suite executives to communicate proposed testing roadmap, strategies, plans, results, and insights.
  • Working knowledge of front-end development (HTML/CSS/JS) and Contentful is a plus but not required.
  • Experience aligning CRO strategies with SEO, paid acquisition, and content marketing initiatives.

Preferred Qualifications:
  • Background in fast-paced environments such as SaaS, e-commerce, or DTC.
  • Experience reducing checkout abandonment or increasing lead conversion for multi-step forms.
  • Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior.


We offer attractive, competitive compensation and benefits including, medical, dental, 401k, short-term disability, AD&D, tuition reimbursement, and more. If you take pride in your work and are committed to personal and professional success, let's talk. Please visit to learn more.

Zobility is RGBSI's workforce management and staffing division. RGBSI is a multi-national corporation headquartered in Troy, MI with branches throughout the USA, Canada, Germany, and India.
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Digital Marketing Specialist

94029 Menlo Park, California Exponent

Posted 1 day ago

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Job Description



Digital Marketing Specialist

ID



Location

US-CA-Oakland

Practice

Business Development

Position Type

Full-time

Posted Salary Range

USD $80,000.00 - USD $25,000.00 /Yr.

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics:

    1,100+ Team members
  • 950+ Consultants
  • 640+ Ph.D.s
  • 90+ Disciplines
  • 30+ Offices globally
Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for
  • Learning Exponent's complex scientific and engineering consulting business
  • Understanding our client audiences and personas
  • Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
  • Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
  • Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
  • Managing lead nurture campaigns
  • Applying innovative lead generation tactics
  • Writing compelling content for web, email, and social campaigns
  • Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
  • Applying account-based marketing tactics and automation workflows for specific targets and industries
  • Owning campaigns in LinkedIn and other digital channels
  • Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
  • Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
  • Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
  • Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
  • Paid LinkedIn campaigns and Google Ads
  • Partner with IT department to integrate marketing technology tools and company's CRM
  • Optimizing Exponent's brand in LLMs and increasing search in LLMs
  • Coordinating with marketing tech account representatives and administering systems
  • Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
  • Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
  • Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape
You will have the following skills and qualifications

  • Bachelor's degree in marketing, business, communication, journalism, English or related field
  • Ability to write compelling content and use LLMs to optimize this content
  • Strong data analysis and data presentation skills
  • 6-8 years of marketing experience
  • Experience developing and implementing strategic marketing communications plans and B2B programs
  • Proficiency and experience with building Power BI dashboards
  • Ability to plan, carry out and provide support for projects with minimal supervision
  • Proficiency in MS Office and PowerPoint
  • Excellent reporting and Excel skills
  • Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
  • Ability to create UTM codes for reporting purposes
  • Experience with paid campaigns in LinkedIn and Google
  • Expert in G4, Google Tag Manager, and Looker Studio
  • Proficiency in Drupal or WordPress
  • Proficiency in SEMRush
  • Experience using multiple LLMs to increase productivity and optimize strategy
  • Understanding of how LLMs work and ingest content
  • Experience with semantic based search
  • Knowledge of html is a plus


Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

Compensation

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Salary Range

USD 80,000.00 - USD 125,000.00 /Yr.

Benefits you will enjoy

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at

Job Locations

US-CA-Oakland
US-CA-Menlo Park
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Email Marketing Specialist

94029 Menlo Park, California eTeam

Posted 8 days ago

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Job Description

Job Title: Email Marketing Specialist
Location: Menlo Park, CA
Duration: 6 Months

We're seeking a skilled Senior Email Marketing Specialist to lead and optimize email operations across client's marketing initiatives. In this role, you'll develop and implement governance and structure for our email processes, collaborate closely with the Demand Generation team to execute effective campaigns and strategies, and create impactful emails to engage and expand our database.

As a key member of the team, you'll be instrumental in driving audience engagement, developing lead and lifecycle nurture programs, and continuously improving overall email campaign performance.

As a contract Senior Email Marketing Specialist, you will:
  • Manage the marketing email calendar to ensure timely and accurate campaign delivery to engage our database at critical touchpoints.
  • Establish a centralized Center of Excellence for email marketing at client, driving governance, scalability, and best practices.
  • Build and customize HTML emails in Marketo, adhering to brand guidelines and campaign objectives.
  • Leverage customer data to develop dynamic content, implement advanced segmentation strategies, and craft personalized messaging tailored to specific target audiences.
  • Design, execute, and analyze A/B tests to optimize subject lines, creative elements, and CTAs for maximum impact.
  • Continuously enhance and optimize our email processes, including QA, SLAs, campaign intake, exclusions, scheduling, and tracking.
  • Collaborate with marketing stakeholders and creative teams to build scalable, reusable email templates that meet diverse campaign needs.
  • Define and monitor KPIs like open rates, click-through rates, and conversions to measure campaign success. Analyze email performance, identify areas for improvement, and apply data-driven recommendations.
  • Create and deliver training and educational resources to support stakeholders on the email process and best practices.

Our Ideal Candidate will have:
  • 3+ years of experience in lifecycle marketing or email marketing roles, preferably in a high-growth tech environment.
  • Hands-on experience with Marketo or other enterprise-level marketing automation tools.
  • Proficient in HTML, dynamic content creation, and email nurture campaigns.
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Data-driven mindset, with a focus on optimizing campaign performance through KPIs.
  • A team player with a "can-do" attitude, ready to contribute to a collaborative work environment.
  • Creative thinker, capable of generating innovative ideas for campaign execution and process enhancements.
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Field Marketing Specialist

94061 Redwood City, California Zuora

Posted 8 days ago

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Job Description

Company Overview

At Zuora, we do Modern Business. We're helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It's an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world's most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.

The Team & Role

Zuora's demand generation team is a critical pillar of our GTM strategy. We work cross-functionally with partners in product marketing, content, comms, brand, marketing operations, enablement, business development, field sales, and many other teams to create timely campaigns and programs that drive awareness, engagement, and interest in our Order-to-Cash solution.

We're looking for a Field Marketing Specialist to support the North America field marketing team in planning and executing regional programs. Reporting to the Sr. Field Marketing Manager, this role is ideal for someone who is detail-oriented, collaborative, and passionate about delivering memorable events and successful campaigns.

You'll contribute to marketing initiatives aligned with our ABM strategy, including webinars, community events, executive dinners, and trade shows. This is a great opportunity to grow your field marketing skills while helping create impactful touchpoints between our sales team and target accounts.

This is a remote position with occasional travel for onsite event support and in-person meetings as needed.

What you'll do

  • Execute Regional Programs: Support the end-to-end planning and execution of regional events and campaigns, including trade shows, executive dinners, webinars, and customer activations.
  • Own Event Logistics: Manage vendor coordination, attendee tracking, day-of support, and post-event follow-up in partnership with the Field Marketing Manager.
  • Drive Cross-Functional Collaboration: Partner closely with the Field Marketing Manager, Sales, Business Development, and the broader marketing team to align programs with ABM strategies, campaign goals, and sales priorities.
  • Support Customer Engagement: Help run programs that drive adoption, retention, and upsell within the customer base.
  • Campaign & Data Support: Assist with outbound campaigns, ensure accurate lead capture, and support performance reporting and pipeline attribution.
  • Budget Management: Coordinate vendor quotes, POs, and budget tracking
  • Lead Management: Manage and monitor registration, lead capture, and event operations to ensure successful lead capture and data management.
Your experience
  • 3+ years of experience in field marketing or event coordination, ideally in a B2B environment
  • Proven ability to thrive in fast-paced, dynamic settings with strong time management, organizational, and project management skills
  • Experience working closely with sales teams and using CRM tools like Salesforce
  • Comfortable collaborating across functions and levels, including vendors, sales, and executive stakeholders
  • Self-starter who can work independently or collaboratively, and adapt quickly to changing priorities
Why You'll Love Working at Zuora:
  • A culture of trust, innovation, and collaboration
  • Opportunities to work on strategic programs that impact real growth
  • Competitive compensation, comprehensive benefits, and flexible work arrangement
#ZEOLife at Zuora

As an industry pioneer, our work is constantly evolving and challenging us in new ways that require us to think differently, iterate often and learn constantly-it's exciting. Our people, whom we refer to as "ZEOs" are empowered to take on a mindset of ownership and make a bigger impact here. Our teams collaborate deeply, exchange different ideas openly and together we're making what's next possible for our customers, community and the world.

As part of our commitment to building an inclusive, high-performance culture where ZEOs feel inspired, connected and valued, we support ZEOs with:
  • Competitive compensation, variable bonus and performance reward opportunities, and
  • retirement programs
  • Medical, dental and vision insurance
  • Generous, flexible time off
  • Paid holidays, "wellness" days and company wide end of year break
  • 6 months fully paid parental leave
  • Learning & Development stipend
  • Opportunities to volunteer and give back, including charitable donation match
  • Free resources and support for your mental wellbeing


Specific benefits offerings may vary by country and can be viewed in more detail during your interview process.

Location & Work Arrangements

Organizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility - flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.

Our Commitment to an Inclusive Workplace

Think, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.

Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to

The base pay details represent the annualized salary range for the posted position. While we share a comprehensive range, a candidate's final base salary will fall within these guidelines and will be determined based on multiple factors including but not limited to: qualifications of the candidate, job related knowledge, prior related experience, specific and unique skills, the location of the role, internal equity and internal budget. Base pay is only one element of Zuora's Total Rewards Package. Additional elements may also include bonus/variable compensation, equity and comprehensive benefits, more details found here.

Base Pay Details

$93,500-$131,900 USD
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Marketing Specialist II

95199 San Jose, California Gilbane Building Company

Posted 8 days ago

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Job Description



Marketing Specialist II

Job Locations

US-CA-San Jose

Requisition ID



Category

Marketing and Proposal Support

Overview

Gilbane Building Company is seeking a creative and driven Marketing Specialist II to join our West Division, based in San Jose, California . In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collateral that support our business development efforts and reflect our brand's excellence. We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials.

This position requires a consistent and visible presence in our San Jose office, fostering strong team connections and a deep understanding of our local operations.

Who are we?

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!

We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Who are you?

You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.

Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.

What's in it for you?

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.

Responsibilities

    Leads the development and production of client qualifications, proposals, presentations, and marketing collateral with a focus on quality, creativity, and meeting client deadlines
  • Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporates these differentiators into deliverables that address the unique needs of each client
  • Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
  • Participates in presell meetings and local strategic brainstorming
  • Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
  • Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
  • Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
  • Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
  • Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
  • Assists in conducting research into the different market sectors to understand our clients, including who they are, what's top of mind, and key trends
  • Supports the close-out process of sales and marketing deliverables
  • Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
  • Builds and strengthens local relationships with operations to facilitate storytelling and identify value adds about our projects
  • Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
  • Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
  • Leads multiple deliverables concurrently and has a strong ability to multi-task
  • Participates in professional or community organization


Qualifications

EXPERIENCE/EDUCATION

  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 3-5 years relevant experience in the marketing and/or AEC industry
  • Or equivalent combination of education and experience

KNOWLEDGE, SKILLS & ABILITIES

  • Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
  • Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
  • Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
  • Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals

Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.

This role is open to our San Jose, CA location. The salary range is $87,500-$109,000 plus benefits and retirement program.

Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees' education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.

Gilbane is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.

Note to Recruiters, Placement Agencies, and Similar Organizations : Gilbane does not accept unsolicited resumes from agencies. Please do not forward unsolicited agency resumes to our jobs alias, website, or to any Gilbane employee. Gilbane will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Gilbane and will be processed accordingly.

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