373 Marketing Assistants jobs in Wisconsin

• Proactively initiate and manage inbound/outbound phone and email campaigns to generate qualified leads.
• Collaborate with the sales team to nurture and route leads based on scoring and timing.
• Track KPIs-such as call volume, conversion rates, and lead-to-opportunity ratios-and recommend optimizations.
• Develop marketing collateral including brochures, one-pagers, app notes, and digital assets.
• Design visually compelling graphics using Adobe Creative Suite.
• Edit and produce short-form video content for product demos and social media.
• Coordinate Wildeck's presence at trade shows, including booth design, logistics, banner design, giveaways, and follow-up processes.
• Manage and grow Wildeck's social media channels with targeted posts, ad support, and monitoring.
• Support product launches and refreshes by creating assets and sales toolkits.
• Work with product managers and dealer partners to tailor materials and campaigns.
• Maintain brand consistency across all dealer-facing communications.
• Track and report campaign performance metrics (email open rates, click-through rates, engagement, and conversions).
• Use data-driven insights to refine outreach strategies and creative campaigns.

• Bachelor's degree in marketing, communication, business, or a related field of study.
• Prior experience in product marketing, preferably in a B2B manufacturing environment, along with experience in marketing to a dealer/distributor network strongly preferred.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), and basic video editing tools (Premiere, Final Cut, or similar).
• Comfortable using CRM systems (e.g., Salesforce), email marketing platforms, and marketing automation tools.
• Familiar with social media management and analytics tools.
• Strong written and verbal communication skills; adept at developing compelling narratives for B2B audiences.
• Highly organized, with the ability to manage multiple projects, deadlines, and tradeshow support.
• Detail-oriented mindset, with a data-based approach to evaluating campaign performance.
• Creative problem-solving, visual design sensibility, and a collaborative, team-first attitude.
• Physical Requirements include: Twisting, turning, grasping, reaching, kneeling, crawling, pulling, extended periods of standing, ability to lift 25 pounds. Constantly operates a computer and other office equipment (copier/printer). Specific vision abilities required include close vision, depth perception, and the ability to adjust focus. Must be able to remain in a stationary position at least 50% of the time.

Join our team! We have an exciting opening for a full-time Marketing Specialist to join our innovative Commercial team in Madison, Wisconsin!

Yahara Software LLC is a leading custom application development, enterprise system integration, and data analytics company with over 20 years of history in the greater Dane County area. Our foundation for success is simple-we take care of our people. We help save and improve lives while making people safer, smarter, and better with every line of code we write. We call it The People Principle.

Marketing Specialist - Where Creativity Meets Strategy

Ready to make your mark in B2B marketing?

Join our dynamic team as a Marketing Specialist and dive into the exciting world of content creation, campaign execution, and digital marketing! You'll be a creative force behind engaging blog posts, social media content, and compelling campaigns that drive real results.

What You'll Do:

• Create amazing content - from blog posts to videos to social media that actually gets people talking.
• Power up campaigns - use HubSpot, LinkedIn, and Google Ads to generate leads and drive growth.
• Own our social presence - keep our brand fresh, relevant, and ahead of the curve.
• Rock events & webinars - create buzz-worthy promotional materials and coordinate seamless experiences.
• Collaborate & grow - work with sales, external partners, and cross-functional teams while building your marketing superpowers.

• 1+ years of marketing experience (B2B/SaaS background is a plus!)
• Associate's degree in Business or Marketing
• HubSpot ninja with campaign creation skills
• Creative writer who can simplify complex ideas
• Design-savvy with Adobe Creative Suite or Canva chops
• Video editing skills and social media expertise
• Someone who thrives in fast-paced environments and loves wearing multiple hats

• Gain exposure to every aspect of marketing - from content strategy to event marketing.
• Work with amazing people.
• Build a portfolio of diverse, high-impact marketing experience.
• Join a collaborative team that values creativity and innovation.

• 20+ days of PTO accruable in the first year of employment!
• Health insurance options to best fit you and your family's needs (Medical, Dental, and Vision)
  • HMO (copay or high-deductible health plan)
  • PPO
• Health Savings Account (HSA) option with annual employer contributions
• Flexible Savings Account (FSA) availability
• 401(k) options (Both Traditional and Roth) with guaranteed company match
• 100% company paid short-term and long-term disability
• 100% company paid life insurance with option to increase coverage
• On-site gym access, including basketball court
• Fresh fruit, healthy snacks, and beverages provided in office daily
• Hybrid and remote schedule availability for most positions with home office stipend
• Company supported community outreach/team volunteer opportunities
• Monthly and Quarterly Employee Recognition Awards with spot bonuses for outstanding contributions
• Bonus certification program for career development (Microsoft, AWS, PMP, IIBA, etc.)
• Employee Assistance Program includes:
  • Professional counselling for emotional wellness and life coaching
  • Legal and financial consultation and services
• 100% company paid identity theft protection plan
• Employee-run committee opportunity involvement
• Collaborative and engaged company culture founded on realized values and incredible people

We are hiring for one Marketing Specialist. This person can work at any location across our footprint. We're looking for a highly motivated and independent Marketing Specialist to join our team. The ideal candidate will have direct B2B marketing experience, preferably within a professional services industry. This position can work at any location across our footprint.

In this role, you'll be instrumental in developing strategies to build brand awareness and drive sales for our products and services. You should be a highly driven self-starter with a passion for delivering high-quality, detail-oriented work. As an effective communicator, you'll build and nurture a strong network of relationships, collaborating with others to meet shared goals. Your ability to work efficiently and accurately within established policies and standards is critical to your success in this role.

The Marketing Specialist will lead all aspects of an assigned focus area's marketing efforts with a curious and self-driven approach. The ideal candidate possesses the ability to take initiative and has a keen interest in expanding their knowledge and skills in marketing. The role will contribute to the continuous advancement of our online presence and brand awareness, develop and execute marketing strategies and seek new growth opportunities.

Primary Responsibilities:

• Conduct market research: analyze data to identify target audience, market trends, and competitors to create effective marketing strategies.
• Develop marketing campaigns: create and execute marketing campaigns across multiple channels that align with business goals and convert the target audience.
• Create marketing materials: Develop marketing materials, such as brochures, flyers, videos, and social media posts, that communicate the brand's message efficiently and creatively.
• Run website and social media: Maintain and update website and social media platforms with content that drives traffic and engagement.
• Monitor & optimize campaign performance: Track and analyze campaign performance using analytics tools to measure effectiveness and identify opportunities for optimization.
• Operate proactively: identify new opportunities/enhancements and provide potential solutions. Stay up to date with market trends and industry best practices.
• Maintains and assures compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.
• Performs other duties as assigned.

• Bachelors degree in Marketing or related field.
• Note: Five (5) years of directly related experience may be considered in lieu of the Bachelor's degree.
• Three (3) years of marketing experience.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and/or Canva.
• Knowledge of Hubspot email & marketing automation.
• Knowledge of Social Media platform management (LinkedIn, X, Google +, Facebook, Tik Tok, etc.).
• Ability to travel to various branch locations.

• Direct Experience in B2B Marketing within a professional services industry

• Full Time, 40 hours per week.
• Monday - Friday work week.
• Competitive pay.
• Eligible for an annual bonus of 1.5%-3% of your salary based on company goals and performance.

• Health, Vision & Dental Plans
• Health Savings Account (HSA) with CCF Contributions
• Health Reimbursement Arrangement
• Flexible Spending Account
• Employer Paid Life Insurance and Long-Term Disability Plans
• Voluntary Life Insurance and Short-Term Disability Plans
• Accident and Critical Illness Plans
• Hospital Indemnity
• 401K Retirement Plan and Company Match
• Paid Time Off, Bereavement Leave, and Paid Holidays
• Parental Leave
• Company-Wide Wellness Program
• Employee Assistance Program with Coaching and Counseling options
• Colleague Referral Program
• Professional Development Reimbursement Program
• Career Planning
• Colleague Pricing on Secondary Market Mortgage Loans
• Colleague Beyond Save & Spend Accounts Perks

Description

We are hiring for one Marketing Specialist. This person can work at any location across our footprint. We're looking for a highly motivated and independent Marketing Specialist to join our team. The ideal candidate will have direct B2B marketing experience, preferably within a professional services industry. This position can work at any location across our footprint.

In this role, you'll be instrumental in developing strategies to build brand awareness and drive sales for our products and services. You should be a highly driven self-starter with a passion for delivering high-quality, detail-oriented work. As an effective communicator, you'll build and nurture a strong network of relationships, collaborating with others to meet shared goals. Your ability to work efficiently and accurately within established policies and standards is critical to your success in this role.

The Marketing Specialist will lead all aspects of an assigned focus area's marketing efforts with a curious and self-driven approach. The ideal candidate possesses the ability to take initiative and has a keen interest in expanding their knowledge and skills in marketing. The role will contribute to the continuous advancement of our online presence and brand awareness, develop and execute marketing strategies and seek new growth opportunities.

Primary Responsibilities:

• Conduct market research: analyze data to identify target audience, market trends, and competitors to create effective marketing strategies.
• Develop marketing campaigns: create and execute marketing campaigns across multiple channels that align with business goals and convert the target audience.
• Create marketing materials: Develop marketing materials, such as brochures, flyers, videos, and social media posts, that communicate the brand's message efficiently and creatively.
• Run website and social media: Maintain and update website and social media platforms with content that drives traffic and engagement.
• Monitor & optimize campaign performance: Track and analyze campaign performance using analytics tools to measure effectiveness and identify opportunities for optimization.
• Operate proactively: identify new opportunities/enhancements and provide potential solutions. Stay up to date with market trends and industry best practices.
• Maintains and assures compliance with all Bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations; adheres to Bank Secrecy Act (BSA) responsibilities that are specific to the position.
• Performs other duties as assigned.

Must haves:

• Bachelors degree in Marketing or related field.
• Note: Five (5) years of directly related experience may be considered in lieu of the Bachelor's degree.
• Three (3) years of marketing experience.
• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) and/or Canva.
• Knowledge of Hubspot email & marketing automation.
• Knowledge of Social Media platform management (LinkedIn, X, Google +, Facebook, Tik Tok, etc.).
• Ability to travel to various branch locations.

Desired Experience:

• Direct Experience in B2B Marketing within a professional services industry

What's in it for you?

• Full Time, 40 hours per week.
• Monday - Friday work week.
• Competitive pay.
• Eligible for an annual bonus of 1.5%-3% of your salary based on company goals and performance.

Perks:

• Health, Vision & Dental Plans
• Health Savings Account (HSA) with CCF Contributions
• Health Reimbursement Arrangement
• Flexible Spending Account
• Employer Paid Life Insurance and Long-Term Disability Plans
• Voluntary Life Insurance and Short-Term Disability Plans
• Accident and Critical Illness Plans
• Hospital Indemnity
• 401K Retirement Plan and Company Match
• Paid Time Off, Bereavement Leave, and Paid Holidays
• Parental Leave
• Company-Wide Wellness Program
• Employee Assistance Program with Coaching and Counseling options
• Colleague Referral Program
• Professional Development Reimbursement Program
• Career Planning
• Colleague Pricing on Secondary Market Mortgage Loans
• Colleague Beyond Save & Spend Accounts Perks

What can you expect from us?

At CCFBank you are more than just a number, you are a partner to our team. We are dedicated to investing in our colleagues and providing them with tools they need to grow and develop their careers.

We prioritize the needs of our community by allocating resources and encouraging colleague involvement across the regions we operate in. We are proud to be a part of our local communities, and we look forward to continuing to support and serve them.

Apply online at ccf.us

If you need assistance applying, contact us at and we will attempt to meet your needs.

In evaluating candidates for this position, CCFBank may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.

CCFBank is committed to fostering and cultivating an inclusive and diverse culture and we are proud to be an Equal Opportunity Employer, including disability and veterans.

Digital Marketing Specialist

The Digital Media Specialist playsan important role in developing and enhancing the online media presence of ourbusiness units. This role is responsible for strategy, execution, and daily managementof our portfolio of social platforms and other networks. This includes engagingand growing our followers, influencers, customers, and media to continuebuilding our brand presence.

This individual continuously tests new ideas through the development andpromotion of interactive and engaging content; developing content, copy andstrategy is essential for this role. Additionally, the Digital Media Specialistserves as a brand ambassador for the internal organization by interacting withand forming relationships with our customers and partners in regard to our internal channels, industry-focused groups, and forums.

As a member of the Marketing Communications Team, this role works closely withthe VP of Communication and collaborates withthe entire Marketing team. This role is essential in ensuring alignment withbrand messaging, service strategies, audience interests, and platform-specific bestpractices to maximize awareness, engagement, andreach.

Essential Duties and Responsibilities:

Additional duties and responsibilities may be assigned, as necessary.

Social Media Content & Paid Ad Development, Scheduling & Promotion(35%)
• Collaborates with Manager of Marketing on thecreation of social media content calendar (organic and paid marketingcampaigns) for: Facebook, Instagram, YouTube, LinkedIn, and TikTok.
• Responsible for the social media marketing content calendar. Schedules andmanages social media content utilizing scheduling and planning tool(s).
• Develops content and creates clear calls-to-action that facilitatesengagements for both organic and paid campaigns across all product linesegments.
• Crafts compelling post and ad copy that aligns with the company's marketing campaigns, voice, objectives, and targetaudiences. Collaborate and coordinate with theMarketing Manager to leverage/align marketing campaign messaging, initiatives,and content.
• Research social media trends and analyze metrics to optimize the social mediapost creation process. Assists with creation, selection and assembly of imagesand graphics for social media posts. Coordinates with the Manager of CreativeServices & Graphic Design to ensure content is consistent with BrandIdentity guidelines.
• Produces compelling social media video content by repurposing existingfootage.
• Coordinates and collaborates with GraphicDesigners/Videographers for the development of social media-specific assets asneeded.
• Develops, implements, and manages paid social media campaigns across Facebook,Instagram, and LinkedIn using Meta Ads Manager and LinkedIn Campaign Manager. Coordinatesthe company's Google Business Profiles. Responsibilitiesinclude setting campaign priorities, geofencing parameters, SMS, determining and managing budgets,conducting A/B testing, researching new target audiences, and tracking andreporting on key performance indicators (KPIs)/metrics.
• Uploads and assists in optimizing YouTube video content.
• Search Engine Optimization: coordination of on-page, off-page, and technical SEO bestpractices, (strong emphasis on local SEO for multi-locations).
• Proficiency in keyword research andcontent optimization with a focus on high-intent, service-based searches.
• Use geo-targeted content strategies to build a backlinkstrategy for industry-specific directories and publications.

Social Customer Service & Community & Reputation Management (25%)
• Oversees social customer service for brand pages, and company-owned Facebook, YouTube and LinkedIn pages in collaboration withthe Marketing Team.
Define and create a reputation management campaign for the large markets within PEI
• Admin of Facebook group and other groups as assigned. Responsibilities include: social customer service, content sharing, contest development/execution, and additional group management duties.

Analytics & Reporting (20%)
• Utilize platforms and social channels to monitor key performance indicators (KPIs) and competitive intel.
• Prepare detailed monthly, quarterly, and yearly reports around competitive intel, organic and paid ad KPIs, key campaigns, customer service, and other relevant analytics, and effectively communicate insights and findings to relevant internal teams.
• Leverage SEO tools like Google Search Console,Google Analytics, Google Algorithm Updates, SEMrush, Ahrefs, or Moz to createreports that track/measure digital marketing campaigns, analyze data andgenerate actionable insights.

Strategy Development (20%)
• Support the development of strategies to grow social media channels,followers, and engagement, and execute these growth initiatives effectively.
• Responsible for developing and executing effective social media campaigns todrive awareness, engagement, and manage the brand reputation.
• Works closely with internal teams to develop and execute a social mediacomponent for strategic company campaigns, ensuring alignment with overallcampaign goals. ID pool of potential contentcontributors within the company in collaboration with VP of Communications.
• Research and review new trends, ideate new campaigns, and look for newopportunities. Includes providing strategic recommendations to enhance thebrand's social media presence and effectiveness.
• Conduct competitor analysis and brand studies in order to identify growthopportunities in the space, creating competitive reviews and situationalanalyses. Review and benchmark key competitors as well as parallel industryreferences.
• Researchinternal display panel options and planning content strategy.

Required Skills &Qualifications
To perform this job successfully, an individual must be able to perform eachessential duty satisfactorily. The requirements listed below are representativeof the knowledge, skill, and/or ability required. Reasonable accommodations maybe made to enable individuals with disabilities to perform the essentialfunctions.

Education and Experience:
• Bachelor's degree in the Marketing, Communications, Digital/SocialMedia, or applicable field is required.

Specialized Skills and Experience:
• 5+ years of experience in digital marketing, particularly in developing andexecuting social media strategies, growth development, community management andsocial customer service. Required channels/programs: Facebook, Instagram,LinkedIn, YouTube, TikTok, and Squarespace.
• Experience or knowledge of design, architecture, engineering,construction, or other related professional services industryis a plus.
• Minimum of 5 years of experience using Meta Ads Manager.
• Provenability to work collaboratively as a team and independently to accomplishtasks.
• Organizational skills are a mustas well as the ability to multi-task to complete tasks within tight timeframes.
• Proven track record in social community management and customer service.
• Strong writing, editing, and analytical skills; attention to detail is amust.
• Organized with the ability to manage multiple projects simultaneously in adeadline driven environment with the ability to pivot and adapt as needed.
• Experience with social media monitoring and scheduling tools.
• Excellent interpersonal skills with a proven track record of working withdiverse teams and functions; ability to handle projects involving across-functional team.
• Required Computer Skills: thorough knowledge of GoogleAnalytics, Google Business/Sites, social scheduling/monitoring tools, MicrosoftOffice (Word, Excel, PowerPoint, Outlook),
• Preferred Computer Skills: Monday.com or Equivalent project management software, AI tools like OpusClip and ChatGTP, Microsoft Co-pilot, Perplexity, or Beautiful AI, Salesforce, Deltek or other CRM, Adobe Creative Suite, Canva.Special consideration will be given to those with video editing experience.
• Fluency in English required

PPC is an Equal Opportunity Employer

• Develop and enhance product content for digital platforms, ensuring a compelling customer experience.
• Collaborate with agencies and internal teams to optimize digital content across multiple product lines.
• Conduct audits and updates in Salsify to maintain accurate product information and compliance with regulatory standards.

• Develop and implement engaging content calendars for multiple brands.
• Manage and optimize social media advertising (Meta, TikTok, etc.) to drive brand awareness and sales.
• Create social media guidelines to ensure brand consistency across internal and external stakeholders.
• Oversee and engage with brand communities across social platforms, fostering positive interactions and customer loyalty.

• Lead influencer collaborations, ensuring alignment with brand objectives and measurable impact.
• Develop and execute influencer-driven campaigns, including product launches and seasonal initiatives.
• Utilize partners and platforms to streamline influencer partnerships and maximize reach.

• Monitor and manage online reviews and product Q&A across retail platforms.
• Work closely with the consumer care team to ensure accurate, timely responses and maintain a consistent brand voice.
• Implement strategies to proactively enhance brand reputation and customer satisfaction.

• Partner with internal teams to support new product launches and brand initiatives.
• Establish and refine processes for digital content management and campaign execution.
• Implement and maintain digital tools and workflows to improve efficiency and cross-team collaboration.

• Strong understanding of social media platforms, paid media, and content marketing.
• Experience with e-commerce optimization and PIM/DAM systems (Salsify experience a plus).
• Familiarity with influencer marketing and community management strategies.
• Ability to analyze data, track KPIs, and adjust strategies for maximum impact.
• Excellent communication and project management skills with a proactive, solutions-oriented mindset.

• 2+ years of experience in digital marketing, e-commerce, or social media management.

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave
• A more complete list of benefits can be found here

• Develop and implement marketing strategies and campaigns across digital and traditional channels to support business objectives.
• Write and edit compelling content, including case studies, blogs, emails, and other marketing materials that communicate Breakthrough's value proposition.
• Collaborate with internal teams to support the creation of client-facing materials, presentations, and other written content.
• Assist in the planning and execution of events, conferences, and other brand initiatives.
• Analyze marketing performance metrics and provide actionable insights to optimize campaigns and improve ROI.
• Stay informed on industry trends and emerging marketing practices to bring fresh ideas to the team.

• Bachelor's degree in marketing, communications, or a related field.
• 1-4 years of experience in marketing or a related role.
• Exceptional writing and editing skills, with the ability to craft clear, engaging, and persuasive content.
• Strong understanding of digital marketing concepts, including social media, SEO, and content marketing.
• Excellent communication and organizational skills, with a keen eye for detail.
• Creativity, adaptability, and a passion for staying ahead of marketing trends.