7,842 Marketing Automation Manager jobs in the United States

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Do you enjoy coordinating and collaborating with sales teams? Is your passion technical administration, reporting performance of outbound systems and helping to optimize it? This is a challenging, fast paced role that will offer opportunities to be a strategic product owner of outreach and cadence management tools.

You will work with cross functional stakeholders to design and implement new processes as a marketing admin for BDR/Sales enablement tools. This position requires expertise in managing sales or marketing technology and experience transforming existing processes within sales or marketing operations.

Key Responsibilities

* Admin Support: As sales teams shift, fixing lead routing, or technical issues where necessary. Identifying errors in the platform.


* Governance Oversight: Ensuring best practices, efficiency, & high-quality cadence practices.


* Run Content Committees: Schedule and collaborate with content committees to build relevant cadences for AEs business needs, and maintain the library. Writing, editing, or optimizing where necessary.


* Collaboration: Work closely with BDR outreach technology admin to ensure alignment with strategies within tools.


* Proactively Optimize: Consistently researching opportunities to develop and improve our use of technology, campaigns, or training gaps.


* Drive Innovation: Research, test and survey teammates to build processes and encourage adoption of AI technology.


* Project Manage: Schedule regular meetings with key owners to ensure adoption of Salesloft.


* Analyze & Report: Provide monthly reporting in PowerPoint of best/worst cadences to steer decisions on what to optimize or archive.



Minimum Requirements

* Bachelors degree


* 5+ years working with sales or marketing technology (such as Salesloft, Salesforce, UserGems, 6Sense, Asana, etc.)


* Experience working within an enterprise level company (coordinating, collaborating and prioritizing a large number of stakeholders)


* Understanding of using and creating Salesforce Reports


* Expertise in demand generation processes and strategy


* Experience creating reports and analytics to drive accountability with technology adoption


* Strong knowledge of project management processes and concepts


* Ability to quickly adapt to changes and manage deadline pressure, and change effectively


* Strong executive presence and experience interfacing with senior executives


* Ability to learn and synthesize new information quicky


* Tendency to think ahead, act proactively, and execute on key elements of critical task without prompting


* Good influencing, facilitating, and consulting skills in working with stakeholders across business functions



Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$75,400.00 - $140,000.00

Benefits:

* Medical, Dental, and Vision Insurance.


* Telehealth coverage


* Flexible work schedules and work from home opportunities


* Development and career growth opportunities


* Open Time Off in addition to 10 paid holidays


* 401(k) matching program


* Adoption Assistance


* Fertility treatments



More details about our company benefits can be found at the following link: a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at

You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

A bit about us:

A fast-growing performance-driven marketing partner is seeking a hands-on Marketing Automation Manager to lead and scale their SMS and Email lifecycle programs. This is a high-impact, cross-functional role for someone who can think strategically while executing technically leveraging no-code/low-code tools to drive measurable revenue, engagement, and retention outcomes.

You'll be the channel owner for SMS and Email, managing everything from strategy and segmentation to automation flows and compliance. If you thrive at the intersection of performance marketing, technical systems, and lifecycle automation this role is for you.

Why join us?

Competitive Base Salary
Profit Sharing paid quarterly
Great healthcare benefits
High impact opportunity
Collaborative team environment

Job Details

3-5 years of hands-on experience in lifecycle, automation, or performance marketing

Strong understanding of SMS and Email campaign mechanics, especially in lead generation or consumer funnels

Comfortable working with marketing platforms like Klaviyo, Postscript, Twilio, Braze, Iterable, or similar

Familiarity with tools like n8n, Segment, Xano, Zapier, or other low-code workflow tools

Data-literate: can pull insights from large datasets (Excel, SQL, Looker, etc.)

Working knowledge of compliance standards (TCPA, FCC, CAN-SPAM)

Bonus Points For:

Experience in high-volume performance marketing or affiliate flows

Ownership of revenue-based KPIs like ROI, EPR, or lead value

Familiarity with ETL pipelines, CDPs, or event-based architecture

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Marketing Automation Manager Job Description

The Marketing Automation Manager will work with a high-performing global team responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns for clients across several brands, channels, regions and languages. This role will be a power user of Salesforce Marketing Cloud (ExactTarget) and have a solid background and understanding of its interaction with Salesforce Sales Cloud.

A key role within the CRM capabilities area of the Marketing Technology and Operations team, the Marketing Automation Manager understands how to apply technology to support business processes and campaign workflows. The Marketing Automation Manager not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.

Responsibilities

• Owns and drives the Salesforce Marketing Cloud (ExactTarget) roadmap and continuously drives innovative use of Marketing Cloud capabilities
• Collaborates with Marketing Campaign teams to deliver on program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns
• Works with Marketing brand leaders to translate business requirements into functional journeys and campaigns within Marketing Cloud
• Partner closely with IT development teams to ensure we are using technology to drive the best possible email and sms programs; includes automating manual processes, data segmentation, list development, triggered / lifecycle marketing campaigns, and CRM tool optimization
• Manages Journey Builder for cross-brand automated journeys across multiple digital channels, as available within Marketing Cloud
• Works closely with marketing, and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
• Collaborates with team of Marketing Cloud / email developers to deliver email functionality throughout the brand marketing satellite users
• Continuously analyzes operational process to find and implement new efficiencies
• Understands and helps to design solutions for data flow and data integration
• Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (ExactTarget, Salesforce, Account Maintenance, and others), to ensure processes (such as unsubscribe) are consistent
• Provides day-to-day system maintenance and configuration of the systems, as well as acts as the first line of contact for user questions
• Provides documentation and training to end users
• Routinely audits user practices to ensure compliance
• Owns and manages the Marketing Cloud vendor relationship and actively participates with CRM team's Salesforce relationship
• Works with technology partners to understand system functionality and advancements

Skills & Requirements

• 3+ years of experience with ExactTarget marketing automation platform preferred, across email and SMS channels
• Expert Marketing Automation skills
• Salesforce Sales Cloud experience a plus
• Strong understanding of digital marketing, demand generation principles, and marketing best practices with regard to contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance
• Knowledge of email deployment and coding best practices
• Previous experience in or working closely with marketing, CRM and/or Information Systems groups
• HTML email development experience preferred
• Understanding of web development and digital design techniques to effectively manage team
• Knowledge of API integration with CRM platforms and Web properties
• Good understanding of relational data structure
• Project management experience, particularly in managing business processes that span multiple teams, including marketing, marketing operations, data sciences, and technology teams.
• Strong communications skills
• Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, cross-functional teams and communicate with all levels of management
• Strong familiarity with the business processes of sales, marketing, and customer support
• A team player, adept at working across departments to ensure user adoption and satisfaction
• Bachelor's Degree or equivalent in Marketing, MIS, Business Administration or Engineering

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Do you enjoy coordinating and collaborating with sales teams? Is your passion technical administration, reporting performance of outbound systems and helping to optimize it? This is a challenging, fast paced role that will offer opportunities to be a strategic product owner of outreach and cadence management tools.

You will work with cross functional stakeholders to design and implement new processes as a marketing admin for BDR/Sales enablement tools. This position requires expertise in managing sales or marketing technology and experience transforming existing processes within sales or marketing operations.

Key Responsibilities

* Admin Support: As sales teams shift, fixing lead routing, or technical issues where necessary. Identifying errors in the platform.


* Governance Oversight: Ensuring best practices, efficiency, & high-quality cadence practices.


* Run Content Committees: Schedule and collaborate with content committees to build relevant cadences for AEs business needs, and maintain the library. Writing, editing, or optimizing where necessary.


* Collaboration: Work closely with BDR outreach technology admin to ensure alignment with strategies within tools.


* Proactively Optimize: Consistently researching opportunities to develop and improve our use of technology, campaigns, or training gaps.


* Drive Innovation: Research, test and survey teammates to build processes and encourage adoption of AI technology.


* Project Manage: Schedule regular meetings with key owners to ensure adoption of Salesloft.


* Analyze & Report: Provide monthly reporting in PowerPoint of best/worst cadences to steer decisions on what to optimize or archive.



Minimum Requirements

* Bachelors degree


* 5+ years working with sales or marketing technology (such as Salesloft, Salesforce, UserGems, 6Sense, Asana, etc.)


* Experience working within an enterprise level company (coordinating, collaborating and prioritizing a large number of stakeholders)


* Understanding of using and creating Salesforce Reports


* Expertise in demand generation processes and strategy


* Experience creating reports and analytics to drive accountability with technology adoption


* Strong knowledge of project management processes and concepts


* Ability to quickly adapt to changes and manage deadline pressure, and change effectively


* Strong executive presence and experience interfacing with senior executives


* Ability to learn and synthesize new information quicky


* Tendency to think ahead, act proactively, and execute on key elements of critical task without prompting


* Good influencing, facilitating, and consulting skills in working with stakeholders across business functions



Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$75,400.00 - $140,000.00

Benefits:

* Medical, Dental, and Vision Insurance.


* Telehealth coverage


* Flexible work schedules and work from home opportunities


* Development and career growth opportunities


* Open Time Off in addition to 10 paid holidays


* 401(k) matching program


* Adoption Assistance


* Fertility treatments



More details about our company benefits can be found at the following link: a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at

You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Overview Tri Pointe Homes is about more than homes, we are about people. We are committed to changing the lives of our customers and employees. Our passion for creating communities does not end with our customers. If this sounds like a career for you, apply to be a part of our great team. Tri Pointe Homes is looking for an experienced, enthusiastic individual to join our talented group as a Marketing Automation Manager. Position Highlights: Assist in leading the email marketing and marketing automation platform. Provide technical and design assistance company-wide to division digital marketing teams within the marketing automation platform. Assist divisions in the implementation of design, testing, maintenance and reporting of automated online marketing campaigns utilizing company templates and platforms. Possesses a strong understanding of lead scoring and nurturing plans with the ability to execute workflows and triggers according to audience and stage in the marketing funnel. Collaborate with internal digital marketing teams to further develop their capabilities and act as a training resource and power user of the marketing automation system and marketing attribution and ROI reporting platform. Support the strategic execution and continual optimization of the enterprise Marketo platform, delivering expert guidance and direct support to division marketing teams. Champion scalable automation initiatives, drive platform innovation, and lead knowledge-sharing efforts that elevate digital campaign performance and measurement across the organization. Collaborate cross-functionally to ensure alignment between campaign operations and business goals, while maintaining a high standard of technical excellence, compliance, and user enablement. Position Responsibilities: Collaborate with management, home office marketing, division teams, and third-party vendors to develop and execute digital marketing initiatives, including email campaigns, landing pages, and digital content, with a focus on optimizing user experience and applying best practices. Communicate program and strategy changes across digital platforms to ensure alignment among digital marketing teams and external partners, keeping projects and enhancements on track. Mentor and coach division team members and stakeholders, developing future leaders and platform champions. Lead the development and implementation of a scalable, role-based onboarding and training program for new Marketo users, incorporating guided learning paths, interactive coursework, and hands-on assignments to standardize education across teams. Oversee the creation and optimization of email templates, landing pages, forms, and program templates, ensuring brand consistency and adherence to QA, CAN-SPAM, and compliance standards. Ensure that all campaign content complies with brand standards and regulatory requirements, securing necessary approvals prior to launch. Evaluate and implement personalization tactics and AI-driven enhancements within the marketing automation platform to improve engagement, efficiency, and campaign outcomes. Pilot and adopt new features of the Marketo email designer and AI capabilities to streamline campaign development and improve personalization opportunities. Lead the integration of the Digital Asset Management (DAM) platform with Marketo to ensure consistent use of brand assets and improve the efficiency of content creation processes. Perform regular audits of automation programs and templates, executing updates based on performance insights and evolving best practices. Support digital marketing teams in applying A/B testing, segmentation, triggers, and workflow strategies to align with Tri Pointe Homes' marketing automation standards. Troubleshoot technical issues related to campaign structure, program flows, design formatting, audience segmentation, and automation functionality within the Marketo platform. Maintain up-to-date documentation and user/video guides by tracking and applying program-level changes and enhancements. Assist in the collection and upload of monthly marketing cost data ensuring timely updates to the attribution and ROI reporting platform. Assist in the execution and configuration of Marketo Measure tracking elements, including campaign associations, UTM parameters, and channel mapping to support accurate marketing attribution. Collaborate with the marketing automation team to ensure proper setup and tagging of digital campaigns for tracking within Marketo Measure. Support the maintenance and accuracy of attribution reporting by validating data inputs and troubleshooting discrepancies across platforms. Assist in generating and distributing routine division-level performance reports using Marketo Measure data, providing visibility into campaign influence, pipeline contribution, and ROI. Position Qualifications: Bachelor's degree in Marketing or a related field, or equivalent business experience 6-8+ years of experience in marketing automation, with 4+ years using Marketo (or an equivalent platform) at an advanced level Marketo certification(s) preferred Position Skills: Proven leadership in managing enterprise-scale automation platforms. Advanced understanding of lead lifecycle, funnel strategy, and campaign orchestration. Strong understanding of marketing attribution models and pipeline contribution reporting. Proven ability to manage and execute marketing automation projects from concept to launch and analysis Demonstrated ability to develop and deliver onboarding and training programs for marketing automation users Demonstrated ability to coach and guide cross-functional teams at varying skill levels Strong interpersonal skills with ability to collaborate with internal departments and external vendors Self-starter who proactively identifies opportunities for improvements to platforms, user experience, and campaign performance. Ability to manage and prioritize multiple digital initiatives in a fast-paced environment Strong understanding of lead nurturing, scoring, segmentation, A/B testing, and workflow management Ability to design, execute, and optimize scalable campaigns aligned to the buyer journey and pipeline goals Knowledge of marketing funnel stages, campaign tagging, UTM parameters, and attribution reporting Strong understanding marketing attribution models, ROI reporting, and data-driven performance analysis Demonstrated proficiency in supporting top-of-funnel marketing operations through automation programs Proficient in rule logic and audience segmentation for personalized content delivery Technically fluent in HTML/CSS, A/B testing, and email rendering. Experience in layout, styling of digital assets, and web-based campaign components Functional knowledge of tools such as video platforms, call tracking, email testing, and website analytics Advanced skills in Microsoft Office Suite Proficiency in Adobe Creative Suite for graphics maintenance and creative asset support Strong troubleshooting capabilities related to automation flows, landing page/email issues, and data discrepancies Understanding of brand governance, CAN-SPAM compliance, and QA processes for marketing content Excellent written and verbal communication skills Grammatical and creative writing skills with the ability to proof and refine marketing copy Skilled in creating and maintaining documentation, user guides, and training materials (including video walkthroughs) Physical Requirements: 15% or less travel May be sedentary for extended periods, 4 or more hours per day Use of fine motor skills for tasks requiring precision such as typing and computer work Visual acuity for detailed computer work Hearing ability for frequent calls and meetings Compensation & Benefits: Base Salary: The expected base salary range for this position is between $100,000 - $135,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday. Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company's applicable incentive plan document. Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs. Want to know what it's like working at Tri Pointe Homes? Click here to see what our employees have to say: Great Place to Work Certified Company Tri Pointe Homes is committed to building a diverse and talented team to help us achieve our goals. Please note that due to operational constraints, we are unable to consider applicants who require visa sponsorship (e.g., H1B, OPT) for this position. This policy applies uniformly to roles where sponsorship cannot be accommodated to ensure consistency and fairness in our hiring process. At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company's strength relies on the diversity of the team and the unique, innovative ideas everyone contributes. Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.

Location: This role will have you In office 2-3x days a week. Must be based near one of our offices, preferably at our Mountain View headquarters or in Austin, TX.

As a Marketing Automation Manager at Moveworks, you will play a critical role in our next phase of growth by managing the infrastructure to scale our marketing data, technologies & processes.

This role is a unique opportunity to work with the latest marketing technologies - at a multibillion-dollar AI company in hyper-growth. The right candidate is a deeply curious and data-driven marketer who enjoys building world-class campaigns through cross-functional collaboration. To succeed, you'll need experience building processes, programs, workflows and campaigns, specifically across an enterprise SaaS marketing tech stack.

This is an individual contributor role with a major impact on our Marketing Operations Team; it reports to the Head of Marketing Operations.

What will you do?

* Own the Moveworks marketing technology infrastructure that supports our marketing engine
* Manage data collection, hygiene & lifecycle processes across the marketing technology stack; implementing automations to upkeep end to end data integrity, comply with compliance regulations, and ensure accurate analytics reporting
* Architect workflows to support campaign operations and analytics needs; maintaining native & custom integrations to enable audience segmentations, channel activations, and accurate reporting
* Implement proactive measures to identify data & process issues, working cross functionally to implement timely resolutions
* Partner with stakeholders to identify areas of improvement for process efficiency and campaign effectiveness, while implementing best practices through education and enablement

What do you bring to the table?

* 4+ years of experience in enterprise B2B marketing.
* 3+ years of experience as an administrator or technical user of enterprise marketing automation tools, such as Marketo, Hubspot, Eloqua, Iterable, Salesforce Marketing Cloud/Pardot, etc.
* 2+ years of experience handling marketing data and partnering with Analytics/BI teams to deliver accurate reporting (SQL & Python experience a plus)
* 2+ years of experience developing & integrating custom data structures for marketing channel activations (Apache/Velocity, API, JSON & Ruby experience a plus)
* Experience with CRM administration a plus (SFDC custom objects, apex, flows, etc.)
* Experience with integration platforms a plus (Boomi, Mulesoft, Make, Workato, etc.)
* A passion for fast-paced environments that focuses on transparency, collaboration, rapid iteration, and continual improvement.
* A deep sense of curiosity and a desire to get your hands dirty to meet ambitious goals.

Base Compensation Range: $110,000-$145,000 (for Bay Area Candidates)

About Crisis24

Crisis24, a GardaWorld company, is widely regarded as the leading integrated risk management, crisis response, consulting, and global protective solutions firm, serving the world's most influential people, disruptive brands, and prominent organizations. Championed by our advanced Global Operation Centers and our skilled team of intelligence analysts, we offer highly specialized services, security and consulting, with the technology and AI to power it all across the globe.

At Crisis24, we go beyond mere employment; we pave the way to a realm where your skills become instrumental in shaping global security, guiding clients through a multifaceted and challenging landscape. Your journey with us will be deeply fulfilling, driven by a powerful sense of purpose and accomplishment. Within our thriving environment, you'll discover abundant chances for both personal and career advancement. Seize this moment to push your limits, broaden your expertise, and elevate your professional journey to unprecedented levels. Join the Crisis24 team today and be a part of something extraordinary where growth and impact converge.

More information is available at We Are Looking For

Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack. This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices. You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue.

What You Will Work On

• Marketing Automation and Operations: Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.
• Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and brand alignment.
• Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results.

Responsibilities:

• Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
• Manage email lists, segmentation, testing, and email performance tracking
• Optimize email deliverability, open/click rates, and compliance with privacy laws
• Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
• Assist with lead scoring, segmentation, and lifecycle tracking
• Assist with ensuring accurate lead routing and integration with CRM systems
• Help maintain campaign tracking and UTM frameworks
• Assist with marketing attribution and campaign performance reporting
• Support marketing data cleanup, uploads, and process documentation
• Other duties as assigned

What You Will Bring

• Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
• 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role.
• Strong marketing automation and email marketing skills with attention to detail and deadlines.
• Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce.
• Deep knowledge of email best practices, personalization strategies, and data compliance standards.
• Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.
• Experience working in cross-functional environments and collaborating with remote teams.
• Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus.

Information Security

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

Crisis24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.

Who We Are Looking For

Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack. This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices. You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue.

What You Will Work On

* Marketing Automation and Operations: Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.
* Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and brand alignment.
* Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results.

Responsibilities:

* Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
* Manage email lists, segmentation, testing, and email performance tracking
* Optimize email deliverability, open/click rates, and compliance with privacy laws
* Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
* Assist with lead scoring, segmentation, and lifecycle tracking
* Assist with ensuring accurate lead routing and integration with CRM systems
* Help maintain campaign tracking and UTM frameworks
* Assist with marketing attribution and campaign performance reporting
* Support marketing data cleanup, uploads, and process documentation
* Other duties as assigned

What You Will Bring

* Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
* 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role.
* Strong marketing automation and email marketing skills with attention to detail and deadlines.
* Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce.
* Deep knowledge of email best practices, personalization strategies, and data compliance standards.
* Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.
* Experience working in cross-functional environments and collaborating with remote teams.
* Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus.

Description

We are seeking a skilled and experienced Email Marketing, CRM, or Marketing Automation Consultant to collaborate with our diverse pool of clients across industries. As a consultant, you will bring your expertise in designing and implementing strategic email marketing campaigns, setting up and optimizing Customer Relationship Management (CRM) platforms, and developing automated marketing workflows that drive engagement and conversions. This role is perfect for detail-oriented professionals passionate about leveraging technology to enhance marketing performance and client success.

Key Responsibilities:

+ Email Marketing:

+ Advise clients on best practices for email campaign development, list segmentation, A/B testing, and deliverability optimization.

+ Create and execute email strategies aligned with client goals, ensuring effective messaging and alignment with brand guidelines.

+ Monitor campaign performance metrics (open rates, click-through rates, conversions) and provide actionable recommendations for improvement.

+ Customer Relationship Management (CRM):

+ Guide clients in selecting, implementing, and optimizing CRM platforms to manage and nurture customer relationships effectively.

+ Develop custom workflows, dashboards, and analytics to maximize CRM usage.

+ Train client teams on CRM functionality and provide ongoing support as needed.

+ Marketing Automation:

+ Architect and implement automated workflows to streamline lead nurturing, onboarding, upselling, and other key marketing processes.

+ Develop data-driven strategies that integrate automation with platforms like HubSpot, Marketo, Salesforce Marketing Cloud, or other leading software tools.

+ Troubleshoot automation challenges and optimize performance through testing and iteration.

Requirements

Essential Skills and Competencies:

+ Proven experience in email marketing strategy and execution, including software proficiency with tools like Mailchimp, Constant Contact, or Adobe Campaign.

+ Strong knowledge of CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or Zoho.

+ Advanced understanding of marketing automation workflows and tools like Marketo, Pardot, ActiveCampaign, or Eloqua.

+ Analytical mindset with expertise in interpreting marketing KPIs and generating actionable insights from data.

+ Exceptional communication and collaboration skills to work effectively with diverse client teams.

Preferred Qualifications:

+ Degree in marketing, communications, business, or related field.

+ Certifications in CRM or marketing automation platforms (e.g., Salesforce Certified Marketing Cloud Consultant).

+ Experience consulting for industries such as retail/e-commerce, technology, healthcare, financial services, or professional services.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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