What Jobs are available for Marketing Automation Specialist in the United States?

Our client is a forward-thinking marketing agency seeking a highly skilled and strategic Senior Digital Marketing Automation Specialist to join their fully remote team. This role is critical for developing, implementing, and optimizing advanced marketing automation strategies that drive lead generation, customer engagement, and revenue growth for a diverse portfolio of clients. You will be responsible for leveraging cutting-edge marketing technology to create sophisticated, multi-channel campaigns that resonate with target audiences and deliver measurable results.

Your responsibilities will include managing and enhancing client marketing automation platforms (e.g., HubSpot, Marketo, Pardot), designing complex customer journeys and workflows, and segmenting audiences for targeted campaigns. You will be instrumental in A/B testing various campaign elements, analyzing performance data, and providing actionable insights to improve campaign effectiveness. Collaboration with content creators, demand generation specialists, and account managers will be key to ensuring cohesive and impactful marketing efforts. This role requires a deep understanding of digital marketing principles, CRM integration, and data analytics. The ideal candidate will possess strong technical aptitude, excellent problem-solving skills, and the ability to translate complex marketing objectives into automated solutions. We are looking for a proactive individual who can work independently, manage multiple client projects simultaneously, and stay abreast of the latest trends and technologies in marketing automation. This is an exceptional opportunity to contribute to high-impact marketing initiatives within a supportive and flexible remote work environment. If you are passionate about data-driven marketing and possess a knack for automating success, we encourage you to apply.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of hands-on experience in digital marketing, with at least 3 years focused on marketing automation.
• Proven expertise in implementing and managing marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
• Strong understanding of CRM systems (Salesforce, Dynamics 365) and data integration.
• Demonstrated experience in developing and executing complex marketing automation workflows, lead nurturing campaigns, and segmentation strategies.
• Proficiency in A/B testing, campaign analytics, and reporting.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong project management and organizational abilities for managing multiple client initiatives.
• Exceptional written and verbal communication skills for effective remote collaboration.
• Marketing automation certifications (e.g., HubSpot, Marketo) are a significant plus.

Marketing Automation Specialist
Hybrid - 3 Days onsite - Raleigh, NC OR Neenah, Wi, OR Dallas, TX
6 Month contract with opportunity to convert
40 hours a week, paid weekly
QUALIFICATIONS
+ Bachelor's degree preferred but not required.
+ 5+ years of experience in marketing automation - hubspot
+ Hands-on experience with enterprise-grade email marketing tools
+ Strong understanding of email lifecycle strategy and campaign development
+ Ability to lead end-to-end campaign processes including segmentation, scoring, and testing
Nice to Haves:
+ Experience with Marketing Cloud
+ Familiarity with AI-driven campaign models
+ Consulting agency experience
+ HTML and email design principles
+ Strategic thinking and career growth orientation
+ Experience with integrations (Salesforce, Databricks, APIs) is a plus
Pay and Benefits
The pay range for this position is $39.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
- Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Raleigh,NC.
Application Deadline
This position is anticipated to close on Oct 31, 2025.
h4>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
About TEKsystems and TEKsystems Global Services
We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Description We are looking for a Marketing Automation Specialist to join our team in Minneapolis, Minnesota. In this role, you will leverage your expertise in HubSpot and marketing automation to optimize campaigns and drive results. This is a long-term contract position, offering an exciting opportunity to contribute to impactful marketing initiatives.
Responsibilities:
- Configure and manage marketing campaigns within the HubSpot platform to achieve business objectives.
- Collaborate with cross-functional teams to implement effective marketing automation strategies.
- Integrate HubSpot with Salesforce to ensure seamless data flow and accurate reporting.
- Analyze campaign performance metrics and provide actionable insights to improve outcomes.
- Develop and maintain workflows, email templates, and landing pages to support marketing efforts.
- Troubleshoot and resolve technical issues within the marketing automation platform.
- Stay updated on the latest trends and best practices in digital marketing and automation tools.
- Train and support team members on HubSpot functionalities and marketing automation processes. Requirements - Proven experience with HubSpot and marketing automation platforms.
- Strong understanding of digital marketing principles and practices.
- Hands-on experience with HubSpot-Salesforce integration.
- Proficiency in creating workflows, email campaigns, and landing pages.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent problem-solving skills to address technical challenges.
- Strong communication and collaboration skills to work effectively with team members.
- Familiarity with other marketing automation tools is a plus. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Our client is looking for a skilled Marketing Automation Specialist to join their team in Indianapolis, Indiana . This role is crucial for developing, implementing, and managing automated marketing campaigns that nurture leads, enhance customer engagement, and drive revenue growth. You will be responsible for leveraging marketing automation platforms to their fullest potential, ensuring seamless execution and data integrity. The ideal candidate is highly analytical, detail-oriented, and passionate about optimizing marketing processes.

Key Responsibilities:

• Design, build, and maintain complex marketing automation workflows and journeys.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Manage lead scoring models and implement lead nurturing strategies.
• Integrate marketing automation platforms with other MarTech tools, such as CRM and analytics platforms.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights.
• Ensure data hygiene and integrity within the marketing automation system.
• Collaborate with the marketing team to align automation strategies with broader campaign goals.
• Develop and maintain a content calendar for automated campaigns.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Train and support other marketing team members on the use of marketing automation tools.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proficiency in email marketing best practices, segmentation, and A/B testing.
• Experience with CRM systems (e.g., Salesforce) and marketing analytics tools.
• Strong understanding of lead generation, lead nurturing, and conversion optimization.
• Excellent analytical and problem-solving skills.
• Detail-oriented with strong project management capabilities.
• Effective communication and collaboration skills.
• Ability to work independently and as part of a team.

This is an excellent opportunity for a driven Marketing Automation Specialist to make a significant impact within a dynamic marketing department located in Indianapolis, Indiana . You will have the chance to work with leading technology and contribute directly to the company's growth.

Our client is a rapidly growing SaaS company looking for a highly skilled and motivated Marketing Automation Specialist to join their dynamic marketing team. This role will be fully remote, focusing on designing, implementing, and optimizing automated marketing campaigns across various digital channels. You will be instrumental in nurturing leads, enhancing customer engagement, and driving revenue growth through intelligent automation strategies. The ideal candidate will have a strong understanding of marketing automation platforms, CRM systems, and data analysis. You will be responsible for segmenting audiences, building complex workflows, creating landing pages and email templates, and meticulously tracking campaign performance. This is an exciting opportunity to leverage your expertise in automation to make a significant impact on our client's marketing efforts.
Key Responsibilities:

• Developing and executing automated marketing campaigns using platforms such as HubSpot, Marketo, or Pardot.
• Designing and implementing lead nurturing workflows and customer engagement programs.
• Creating and optimizing email templates, landing pages, and forms.
• Managing audience segmentation and list management for targeted campaigns.
• Integrating marketing automation platform with CRM systems and other marketing technologies.
• Monitoring campaign performance, analyzing data, and generating reports on key metrics (e.g., open rates, click-through rates, conversion rates).
• Conducting A/B testing to optimize campaign effectiveness.
• Collaborating with the content and demand generation teams to ensure alignment with overall marketing strategies.
• Staying up-to-date with best practices in marketing automation and digital marketing.
• Ensuring data hygiene and compliance with privacy regulations.

Qualifications include a Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. A minimum of 3-5 years of hands-on experience with marketing automation platforms is required. Proven ability to design and implement complex automation workflows and lead nurturing programs is essential. Proficiency in CRM systems (e.g., Salesforce) and strong analytical skills are mandatory. Excellent written and verbal communication skills, attention to detail, and the ability to work independently in a remote setting are critical. This role offers the chance to be a key player in a growing marketing team, driving significant business results through automation.

Our client is seeking a skilled Marketing Automation Specialist to optimize and execute multi-channel marketing campaigns. This hybrid role offers the flexibility to work remotely on certain days while collaborating in person with the team in Milwaukee, Wisconsin, US on others. You will be responsible for managing and growing our client's marketing automation platform, developing sophisticated nurture streams, segmenting customer databases, and ensuring seamless integration with CRM systems. Your expertise will be crucial in driving lead generation, nurturing sales-qualified leads, and improving overall marketing ROI.

Responsibilities:

• Design, build, and implement automated marketing campaigns across various channels (email, social, SMS).
• Develop and manage lead scoring and lead nurturing programs to move prospects through the sales funnel.
• Segment customer databases for targeted and personalized marketing efforts.
• Create and manage landing pages, forms, and email templates within the marketing automation platform.
• Monitor campaign performance, analyze data, and provide actionable insights for optimization.
• Collaborate with sales and content teams to ensure alignment on campaign goals and messaging.
• Troubleshoot and resolve any technical issues related to marketing automation workflows.
• Stay updated on best practices in marketing automation and digital marketing trends.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 2-4 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proficiency in email marketing best practices, A/B testing, and campaign analytics.
• Familiarity with CRM systems (e.g., Salesforce) and data integration concepts.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with HTML/CSS for email template customization is a plus.

This position is based in Milwaukee, Wisconsin, US , with a hybrid work arrangement.

Our client is seeking a meticulous and technically skilled Marketing Automation Specialist to join their growing marketing department. This role is essential for optimizing our marketing technology stack and ensuring the efficient execution of campaigns. You will be responsible for managing, developing, and implementing automated marketing workflows, nurturing campaigns, and lead scoring models within our marketing automation platform. The ideal candidate possesses a strong understanding of marketing principles, a passion for data analysis, and hands-on experience with a leading marketing automation system. This is an in-office position designed for close collaboration with the marketing and sales teams.

Responsibilities:

• Administer and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Design, build, and maintain automated marketing workflows and lead nurturing programs.
• Develop and implement lead scoring models to identify high-potential leads.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Ensure data integrity and hygiene within the marketing automation system and CRM.
• Collaborate with content and demand generation teams to develop campaign assets and messaging.
• Track, analyze, and report on campaign performance, providing insights for optimization.
• Assist in the integration of marketing automation tools with other marketing and sales technologies.
• Stay current with marketing automation best practices and emerging trends.
• Troubleshoot and resolve any issues related to campaign execution or platform functionality.
• Support the sales team with timely and qualified lead delivery.

Qualifications:

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
• 2+ years of hands-on experience with marketing automation platforms.
• Proficiency in one or more leading marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Familiarity with CRM systems (e.g., Salesforce).
• Strong understanding of email marketing best practices, lead nurturing, and segmentation.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Detail-oriented with strong organizational and project management skills.
• Effective communication and collaboration abilities.
• Basic HTML/CSS knowledge for email template design is a plus.
• Experience with A/B testing and campaign optimization techniques.

This role is based in **Virginia Beach, Virginia, US**, and requires full-time, on-site attendance. Join a dedicated team focused on leveraging technology to drive marketing success.

Our client is seeking a detail-oriented and analytical Marketing Automation Specialist to optimize their lead generation and customer engagement strategies. This is a fully remote position. You will be responsible for managing and executing campaigns within their marketing automation platform, ensuring seamless integration with their CRM and other marketing tools. The ideal candidate will possess a strong understanding of marketing automation best practices, campaign workflows, and data segmentation. Key responsibilities include designing, building, and deploying email marketing campaigns, nurturing workflows, landing pages, and forms. You will analyze campaign performance data, identify areas for improvement, and implement A/B tests to enhance engagement and conversion rates. Collaboration with the marketing content team to develop compelling campaign assets is crucial. Proficiency with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and a solid understanding of CRM systems (e.g., Salesforce) are essential. The ability to translate marketing objectives into effective automated processes and to clearly communicate results to stakeholders is vital for this remote role. You will play a key role in driving marketing efficiency and supporting sales enablement through intelligent automation.

Key Responsibilities:

• Manage and execute marketing automation campaigns across various channels.
• Design, build, and deploy email marketing campaigns, lead nurturing workflows, landing pages, and forms.
• Segment customer databases for targeted marketing efforts.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Conduct A/B testing on various campaign elements to improve engagement and conversion rates.
• Ensure data integrity and accuracy within the marketing automation platform and CRM.
• Collaborate with marketing and sales teams to align automation strategies with business goals.
• Develop and maintain documentation for marketing automation processes and workflows.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Troubleshoot and resolve any issues related to campaign execution or platform functionality.
• Assist in the integration and maintenance of marketing technology stack.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in CRM systems (e.g., Salesforce).
• Strong understanding of email marketing best practices, lead nurturing, and segmentation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in HTML and CSS for email and landing page development is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote environment.

**We are Generac, a leading energy technology company committed to powering a smarter world.**
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups.
**Major Responsibilities**
**Campaign Planning and Execution**
Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.
**Data Segmentation and Integrations**
Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud
**Customer Journey Mapping**
Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.
**A/B Testing and Optimization**
Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.
**Reporting and Analysis**
Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
**Compliance and Best Practices**
Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.
**Minimum Job Requirements**
**Education**
+ Bachelor's Degree in Business, Marketing, Communications, related degree or equivalent experience Work Experience
+ 4+ years marketing automation experience. Experience with email campaign planning and execution, including html modification and audience segmentation. Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc. Experience in email marketing and data automation
**Knowledge / Skills / Abilities**
+ Analytical skills and attention to detail. Commitment to achieving measurable results Ability to communicate and collaborate across departments to drive continual performance.
+ Project management skills with the ability to handle multiple campaigns simultaneously, Ability to analyze campaign performance and conduct meaningful A/B tests. In-depth knowledge of email platforms like Salesforce Marketing Cloud. Database mindset and ability to segment audiences using SQL and filtering. Ability to configure new data sets in Salesforce Marketing Cloud.
**Preferred Job Requirements**
**Certifications**
+ Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.
**Work Experience**
+ In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder.
**Knowledge / Skills / Abilities**
+ Proficiency in HTML, SQL Query and AMPscript
**Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
_"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."_
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.