2,824 Marketing Automation Specialist jobs in the United States

Select how often (in days) to receive an alert: Digital Marketing & Automation Specialist Join one of the most highly regarded financial institutions in New Jersey, Provident Bank, which has deep roots in the community. We are a successful multi-billion-dollar bank with branches in New Jersey, Eastern Pennsylvania, and New York. Our longevity is a testament to our commitment to our employees, customers, and the communities we serve. At Provident Bank, we focus on enhancing the experience of our customers and employees. POSITION OVERVIEW: This role involves developing, implementing, and optimizing marketing automation workflows and digital marketing strategies to drive engagement, lead generation, and revenue growth. The employee will report to the Digital Marketing & Analytics Manager and assist in managing digital content across channels, as well as collaborating with business line managers on marketing automation strategies. KEY RESPONSIBILITIES: Build and manage automated marketing workflows using Oracle Eloqua, including audience segmentation and personalized messaging to improve engagement and conversions. Conduct A/B testing and track performance to inform future strategies. Assist in planning and executing web, SEO/SEM, email, and display advertising campaigns, and report on their performance. Collaborate with content, design, and sales teams to create effective lead nurturing strategies and optimize content for engagement. Identify digital marketing trends and insights, and help optimize digital marketing spend based on findings. Manage customer statements for personal and business clients, scheduling messages and digital inserts for targeted customers. Perform other duties as assigned, with the understanding that responsibilities may evolve over time. MINIMUM QUALIFICATIONS: At least 3 years of experience in marketing automation and digital marketing, preferably in a financial institution. Proficiency with marketing automation tools such as Eloqua. Experience creating marketing automation workflows. Knowledge of digital advertising, SEO/SEM, and campaign analytics. Strong analytical skills to interpret data and make decisions. Experience with Content Management Systems (CMS). Understanding of bank regulations related to email and digital advertising. Excellent written communication skills. Proficiency in Microsoft Office applications. Knowledge of communication tools and options. Proficiency in Canva and Adobe Creative Suite. EDUCATION: Bachelor’s Degree required. WORKING CONDITIONS: Standard office environment with moderate noise. Travel may be required for customer and property visits. Physical activities include prolonged sitting, lifting up to 10 lbs., and occasional bending or overhead lifting. This position offers paid time-off, holiday pay, and eligibility for health and wellness benefits, including medical, dental, vision, flexible spending, and a 401(k) plan. Additional benefits include disability insurance, employee assistance programs, life insurance, tuition reimbursement, and voluntary benefits. This job description is not exhaustive; duties may change as needed. Provident Bank values diversity and is an equal opportunity employer. We consider all applicants without regard to age, race, gender, disability, or other protected statuses. Salary range: $45,400 - $4,900 annually, with actual offers based on skills, experience, location, and organizational needs. #LI-Onsite About Provident Bank For over 180 years, Provident Bank has served local communities with personal and business banking services. Volunteering is a Way of Life Our commitment to community is reflected in our volunteer efforts and donations, which totaled over 912,000 in 2022. We encourage employees to participate in impactful volunteer activities. #J-18808-Ljbffr

Join to apply for the Marketing Automation Specialist role at Literati Join to apply for the Marketing Automation Specialist role at Literati Get AI-powered advice on this job and more exclusive features. This range is provided by Literati. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $75,000.00/yr - $5,000.00/yr Think of your favorite book from childhood. Got it? Great. Now, that warm, joyful feeling you have right now—that’s what we do . Literati is a modern children’s book company focused on helping kids fall in love with reading at every age and stage. We make it easy to find great books through our school book fairs, school store fundraising platform, and book clubs using a unique mix of expert curation and data science. We’re on a mission to help parents ignite a love of learning and a love of life. We're seeking a detail-oriented and tech-savvy Marketing Automation Specialist to join our growth team. You'll report to our Director of Product Management and be the backbone of our marketing technology infrastructure, ensuring our growth engine runs smoothly while helping us nurture meaningful relationships with families. This is an opportunity to grow quickly by experimenting with and putting into practice both classic and novel AI tools and techniques that improve internal processes and deliver high-quality, personalized customer experiences at scale. You will be using both sides of your brain in equal parts. This role offers a competitive salary of $75,000- 95,000 plus benefits. Requirements 3-5 years of experience in marketing operations or similar marketing or growth-related role Hands-on experience with Iterable, Salesforce,Klavyio, Braze, Marketo, Hubspot or similar marketing automation platforms Hands-on experience with Zapier, Gumloop, Make, or other workflow automation platform Strong understanding of CRM systems and their integration with marketing tools Data-driven mindset with the ability to derive insights from complex datasets Experience with B2C, customer journey mapping, acquisition and lifecycle marketing management A knack for using LLM tools in practical settings, and confidence in generating prompts Understanding of HTML/CSS for email template customization Strong project management skills with ability to prioritize competing demands WE’D LOVE TO SEE Experience in a B2B2C or subscription-based business model Familiarity with integrating marketing automation with e-commerce platforms Knowledge of data privacy regulations (COPPA, GDPR) especially as they relate to children's data Experience with A/B testing methodologies and conversion rate optimization Basic SQL knowledge for data analysis Experience with Zapier, Segment, Census, or other integration tools Background in education technology or children's products Bachelor's degree in marketing, computer science, data analytics or related field preferred Responsibilities Build and optimize marketing automation workflows to convert prospects to customers and enhance customer lifetime value Manage our marcom tech stack (CRM, email platform, automation tools, analytics), ensuring seamless integration between our tools and ease of use for our team members Actively optimize email marketing performance through testing and analysis. Support A/B testing of email campaigns, subject lines, and conversion funnels. Leverage no-code (e.g. Bubble.io, Unbounce) or codeless tools (replit, lovable, etc) to rapidly generate landing pages for A/B testing. Develop sophisticated segmentation strategies for personalized communications across book clubs, book fairs, and our e-commerce platform Create comprehensive reporting dashboards tracking key metrics including conversion funnels and revenue generated from marketing automation Build lifecycle marketing campaigns to engage and retain our consumer subscription audience Work closely with our data systems architect to influence EDW and data capture systems to support customer LTV across channels Ensure data integrity and compliance with children's data privacy regulations Partner with creative and growth teams to execute multi-channel nurture campaigns Champion automation, AI tools, and train team members on marketing automation best practices Actively research, experiment with and propose the implementation of new AI or automation tools, techniques, or processes that can add value to our marketing, personalization or product execution About Literati Literati was recently named Inc. magazine’s 7th fastest-growing company in Texas and 77th fastest-growing in the United States, as well as listed in Built In Austin’s 2022, 2023, and 2024 “Best Places to Work.” Jessica Ewing, Literati’s Founder and CEO, was named one of “Google’s Top 12 Most Innovative Minds” by Fast Company. We’ve raised over $70M in venture capi al to date, with key investors including Founders Fund, General Catalyst, Felicis, 01A, and LifeLine. We offer competitive salaries, company equity, medical/dental/vision insurance, 401k, short-term disability insurance, parental leave, employee assistance programs, flexible work schedules, and flexible time off. Compensation Range: 75K - 95K Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Information Technology Industries Retail Referrals increase your chances of interviewing at Literati by 2x Get notified about new Marketing Automation Specialist jobs in Austin, TX . Marketing Manager, Industry Events, NA SMB Marketing Subscriptions Marketing Manager, Roku Smart Home Senior Brand Manager - Carabuena Tequila Austin, Texas Metropolitan Area 5 days ago Marketing Manager - Paid Media & O&O channels, Amazon Key Austin, TX 108,400.00 - 185,000.00 14 hours ago Austin, TX 128,000.00 - 186,000.00 1 week ago Austin, TX 82,000.00 - 102,000.00 1 week ago Senior B2B Marketing Manager, Amazon Key Austin, TX 156,480.00 - 234,720.00 3 weeks ago Integrated Partner Marketing, Global Business Marketing Austin, TX 125,000.00 - 160,000.00 2 weeks ago Austin, Texas Metropolitan Area 1 day ago Austin, TX 130,160.00 - 195,240.00 1 week ago Austin, TX 119,000.00 - 147,000.00 2 weeks ago Brand Partnerships Team Lead - Tech & Experiences | SMB We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Schedule: PST working hours

Salary Range: $1,500 - $2,500 USD per month (subject to discussion).

Location: Philippines or Latin America

About The Company:

The company is a U.S.-based underwear and loungewear brand and has revolutionized the industry with the first online underwear subscription in 2011. With over 30 million pairs sold and strong year-over-year growth, the company continues to focus on community-driven membership and ultra-soft, bold designs. Customers can shop singles, packs, matching pairs, or subscribe for monthly drops.

The CRM Specialist (Operational) is responsible for the operational management, maintenance, and optimization of the CRM platform within the organization. This role focuses on ensuring that CRM systems are running efficiently, data flows seamlessly, and business operations are supported through accurate and timely customer data. The operational CRM specialist plays a key role in executing and optimizing processes related to customer interactions, ensuring operational effectiveness.

• Responsible for overseeing and executing all aspects of outbound campaigns within the CRM platforms: image slicing, coding campaigns, building journeys or automation workflows, quality assurance, scheduling campaigns, and confirming campaigns are sent.
• Manages and maintains email & SMS list, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
• Data Integrity by monitoring deliverability and cleaning customer data to ensure accuracy, consistency, and relevance. Implement data validation protocols and ensure compliance with data privacy regulations (GDPR, CCPA, CAN-SPAM, etc.).
• Develop strategies to segment customers based on behavior, demographics, and purchasing patterns to deliver targeted and personalized marketing campaigns.
• Automate repetitive tasks within the CRM, such as data entry, report generation, and customer follow-ups, to improve operational efficiency.
• Provide ongoing support to users of the CRM system and conduct training on operational processes, system updates, and best practices.
• Optimize workflows and lead CRM integration with other tools and systems to create a seamless customer experience.
• Troubleshooting and resolving system issues, errors, or bugs that impact CRM operations, collaborating with technical teams as needed.
• Work closely with the marketing, sales, and customer service teams to ensure operational needs are met.

Join to apply for the Marketing Automation Specialist role at Trumark Homes Join to apply for the Marketing Automation Specialist role at Trumark Homes Get AI-powered advice on this job and more exclusive features. This range is provided by Trumark Homes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $90,000.00/yr - $00,000.00/yr Who We Are Our mission is to enhance the lives of people by creating inspiring living environments – enhance and inspire. For over 35 years, Trumark has been a leading real estate development company with divisions in Colorado, Northern, Central, and Southern California. We strive to set ourselves apart from other builders by looking ahead. We make sure that the products we are providing are the best for our homebuyers, that they fit into life today and in the future, and that the surroundings are inviting and purposeful. Overview Trumark Homes is looking for an experienced Marketing Automation Specialist with a strong background in HubSpot, or similar platforms. This position plays a critical role in building, managing, and refining digital marketing campaigns that drive lead generation, customer engagement, and conversions. We seek a detail-oriented, data-driven professional with a strategic mindset and a solid command of marketing technology to optimize our digital marketing efforts. Responsibilities Campaign Management: Develop and execute end-to-end marketing automation strategies using platforms like HubSpot, or similar tools to streamline and optimize lead generation, nurturing, and conversion workflows. Lead Generation & Nurturing: Design and implement automated workflows, including targeted email campaigns, triggered communications, and personalized content journeys to move leads effectively through the marketing and sales funnels. Platform Management: Administer and maintain the marketing automation platform, ensuring data accuracy, effective list segmentation, and successful integrations with other systems. Performance Tracking: Track and analyze campaign performance metrics, optimizing key KPIs such as open rates, click-through rates, conversion rates, and ROI. A/B Testing: Run A/B tests on campaign components like subject lines, CTAs, and content to enhance engagement and effectiveness. Collaboration: Partner closely with cross-functional teams to ensure that marketing strategies align with business objectives and sales goals. Collaborate with content creators and designers to build visually engaging and high-converting email templates, landing pages, and forms that adhere to brand guidelines. Reporting & Insights: Regularly report on campaign performance, analyzing metrics related to lead generation, conversion rates, and engagement. Provide actionable insights for ongoing improvements and share learnings with the broader team. Compliance: Ensure all marketing activities comply with industry regulations and best practices, including CAN-SPAM, GDPR, and other relevant guidelines. Training: Educate and train regional marketing teams on best practices and platform usage to increase efficiency and adoption across the organization. Qualifications Experience: Minimum of 3 years in digital marketing, specializing in marketing automation and campaign management, with hands-on experience in HubSpot, or similar platforms. Technical Skills: Skilled in using marketing automation tools for campaign setup, segmentation, and tracking. Familiarity with CRM platforms (e.g., Lasso, Salesforce) and basic HTML for email customization is an advantage. Analytical Abilities: Strong analytical skills, with a track record of interpreting complex data to optimize campaign performance. Project Management: Capable of managing multiple projects concurrently, prioritizing tasks, and meeting deadlines in a dynamic environment. Communication Skills: Excellent verbal and written communication skills with a collaborative mindset to work effectively within cross-functional teams. Bachelor’s degree in Marketing, Business, Communications, or a related field. Why Work for Trumark? Work with a team that values you! Trumark offers a direct career path with an open seat for you at our table. We embody our mission to Live Well. Trumark Homes is dedicated to creating communities that foster an enthusiasm to connect, the strength to aspire and the compassion to give back. For approximately every 50 homes we build, we work with charity: water to provide and serve approximately 200 people with fresh, clean water. Exceptional Medical Benefits (100% Employee + 60% Dependent). Monthly wellness stipend. Milestone Appreciation Program 401k with company matching, we are helping you plan for future retirement. Hybrid work flexibility. EEO Statement At Trumark Homes, we are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in employment decisions, including recruiting, hiring, compensation, promotion, benefits, disciplines, termination, job assignments, or training. Statement To Outside Staffing Agencies Trumark Companies ("Trumark") does not accept unsolicited resumes from recruiters, agencies, or any source other than directly from the candidate. Trumark will NOT pay any fees for placements resulting from unsolicited submissions. Trumark’s recruiting department handles all recruiting/hiring processes – please do NOT contact other Trumark employees (including the hiring manager) directly to present candidates or to engage them for recruiting/staffing services. Only Trumark’s recruiting department is authorized to engage in recruiting and staffing services; any unsolicited submissions or engagements by recruiters, agencies, or any other source will be deemed to have been made free of any charges, fees, or obligations. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Information Technology Referrals increase your chances of interviewing at Trumark Homes by 2x Sign in to set job alerts for “Marketing Automation Specialist” roles. Marketing Operations Specialist- HubSpot Lifecycle Marketing Operations Specialist San Francisco, CA $88,000.00-$134,00 .00 2 weeks ago Email Marketing / Campaign Specialist Remote Work Digital Marketing Specialist – PH (affiliate job post) San Ramon, CA $7 ,000.00- 85,000.00 1 week ago Senior Digital Marketing Specialist - eCommerce Fremont, CA 80,000.00- 130,000.00 1 week ago San Francisco, CA 95,000.00- 120,000.00 3 days ago Concord, CA 110,000.00- 160,000.00 1 week ago Oakland, CA 80,000.00- 125,000.00 4 days ago Marketing Specialist - Digital & Social Media Redwood City, CA 27.50- 42.00 2 weeks ago Oakland, CA 80,000.00- 125,000.00 1 day ago Product Analyst (Digital Marketing Applications) Alameda County, CA 55.00- 60.00 2 weeks ago Marketing Operations Manager – Digital Asset Systems San Francisco, CA $9 ,000.00- 120,000.00 3 hours ago Live Session Instructor - Digital Marketing Digital Marketing Analyst (Contract Talent) San Francisco, CA 66,000.00- 80,000.00 5 days ago Product Manager, Digital Marketing Enablement We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Our not-so-secret sauce. Award-winning, inclusive, Top Workplace culture doesn’t happen overnight. It’s a result of hard work by extraordinary people. The industry’s brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can make your mark as a Marketing Automation Specialist at MMA. Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE: MMC). A day in the life. Marsh McLennan Agency is seeking a highly skilled Marketing Automation and Data Analytics Specialist to join our dynamic Marketing team. This role will focus on supporting our marketing automation platform (Pardot) and will play a critical role in leveraging data and analytics from first- and third-party data to drive marketing strategies and improve campaign performance. In this role you’ll oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services. You’ll develop and execute automated marketing campaigns, including list creation, email marketing, lead nurturing, and scoring strategies as well as collaborating with the marketing team to create and manage forms, campaigns and other assets within Pardot. In this role you’ll analyze first- party marketing data to assess campaign performance, identify trends, and provide actionable insights and utilize third-party data to develop new campaign initiatives to inform marketing strategies and optimize future campaigns. In addition, you’ll work closely with cross-functional teams, including sales, to ensure alignment on marketing initiatives and lead management processes. Our future colleague. We’d love to meet you if your professional track record includes these skills: Minimum of five years of hands-on experience with Pardot marketing automation. Strong understanding of marketing principles and best practices. Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards. Excellent communication and collaboration skills. Demonstrated capabilities and organizational skills to manage multiple projects simultaneously, handle tight deadlines, find creative solutions and able to shift priorities on short notice. These additional qualifications are a plus, but not required to apply: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Deep familiarity with CRM systems (Salesforce preferred), design experience within Pardot, and other marketing technologies is a plus. We know there are excellent candidates who might not check all of these boxes. Don’t be shy. If you’re close, we’d be very interested in meeting you. Valuable benefits. We value and respect the impact our colleagues make every day both inside and outside of work. Our culture promotes colleague well-being through robust benefits programs and resources, professional and personal development opportunities, and fulfillment through meaningful work. Some benefits included in this role are: Generous time off, including personal and volunteering Tuition reimbursement and professional development opportunities Hybrid work Charitable contribution match programs Stock purchase opportunities To learn more about a career at MMA, check us out our website or flip through recruiting brochure . Follow us on social media to meet our colleagues and see what makes us tick: Instagram Facebook X LinkedIn Who you are is who we are. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams. Marsh McLennan and its affiliates are EOEMinority/Female/Disability/Vet/SexualOrientation/Gender Identity employers. #MMAPCS #LI-Remote #LI-Hybrid The applicable base salary range for this role is $60,500 to $105,800. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. #J-18808-Ljbffr

Join to apply for the Marketing Automation Specialist role at Jobs via Dice 1 day ago Be among the first 25 applicants Join to apply for the Marketing Automation Specialist role at Jobs via Dice Get AI-powered advice on this job and more exclusive features. Dice is the leading career destination for tech experts at every stage of their careers. Our client, Robert Half, is seeking the following. Apply via Dice today! Description Robert Half's leading healthcare technology organization is seeking a Senior Marketing Automation Specialist to support a pivotal transition to a new marketing automation platform. This individual will play a critical role in managing marketing technologies, optimizing email marketing performance, and integrating systems to drive smarter, data-informed campaigns. Key Responsibilities: Lead the migration to a new marketing automation platform, ensuring data integrity and feature continuity. Administer and configure the marketing automation platform, managing user access, deliverability, and campaign functionality. Design, build, and optimize email journeys, nurture flows, and automated marketing campaigns. Integrate the marketing automation system with CRM and other tools (e.g., webinar platforms, ABM tools, analytics platforms). Monitor data syncs, troubleshoot issues, and ensure seamless marketing operations across platforms. Create and maintain dashboards for campaign analytics, engagement metrics, and email performance. Support list segmentation, lead scoring, personalization, and data hygiene best practices. Collaborate cross-functionally with Sales, Data, and Creative teams to execute demand generation programs. Provide training, documentation, and technical guidance to marketing stakeholders on platform usage and best practices. Stay up to date on industry best practices related to email deliverability, privacy regulations, and automation strategies. Requirements Qualifications: Basic Requirements: Bachelor's degree in Marketing, IT, Business, or a related field-or equivalent experience. 5+ years of experience managing Salesforce Marketing Cloud (including Journey Builder, Email Studio, Automation Studio). Strong understanding of CRM platforms, preferably Salesforce, and integration capabilities. Proficiency with data troubleshooting, AMPscript, HTML/CSS, and dynamic content creation. Experience in managing large databases and ensuring data accuracy across tools. Excellent cross-functional communication and collaboration skills. Preferred: Salesforce Marketing Cloud certification(s) (e.g., Email Specialist, Admin). Experience with platforms such as Demandbase, On24, Zift, Highspot, Qualtrics, or Google Analytics. Familiarity with agile project tools (Aha!, JIRA, Confluence). Strong analytical skills and business acumen to translate data into marketing strategies. This is an exciting opportunity for a technically savvy marketing automation expert who thrives in fast-paced, collaborative environments and is passionate about optimizing marketing performance through technology. Innovation starts with people. Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Information Technology Industries Software Development Referrals increase your chances of interviewing at Jobs via Dice by 2x Get notified about new Marketing Automation Specialist jobs in Arlington, VA . Email Marketing & Newsletter Strategist, The Verge Washington, DC $72,000.00-$5,000.00 1 hour ago Washington, DC 70,000.00- 100,000.00 1 month ago Maryland, United States 70,000.00- 100,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

We are seeking a highly skilled and motivated Marketing Automation Specialist to join our dynamic Marketing Operations team. The ideal candidate will be responsible for orchestrating, executing, and optimizing Marketing automation campaigns to drive engagement, lead generation, and revenue growth. This role requires a deep understanding of Marketing automation platforms, data analysis, and a passion for combining technical expertise with strategic thinking to maximize Marketing performance.

• Design and manage automated campaigns using Eloqua, translating campaign strategies and tactics into best-in-class Marketing automation orchestration.
• Build and optimize email marketing workflows to engage customers and prospects through targeted, timely, personalized communications.
• Monitor and analyze campaign performance metrics to provide actionable insights and recommendations for ongoing optimization.
• Collaborate with cross-functional teams to streamline processes & drive effective teamwork for seamless execution.
• Conduct multi-variant testing to optimize performance, driving higher engagement and conversion rates.
• Stay updated on industry trends and emerging technologies to continuously evolve Marketing automation strategies.

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in Marketing automation or a similar role.
• Proficiency in Marketing automation platforms (Eloqua preferred but not required).
• Detail-oriented with strong organizational and project management skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.

• Experience with CRM systems (e.g., Salesforce).
• Knowledge of HTML/CSS for email template customization.
• Certification in Marketing automation platforms.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

1 day ago Be among the first 25 applicants

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job summary:

Join Tri Pointe Homes, a leader in delivering exceptional home-buying experiences, as a Marketing Automation Specialist . We're seeking a proactive, technically adept professional with 5-7 years of corporate experience to drive our email marketing and automation initiatives. This role focuses on optimizing marketing automation platforms, troubleshooting technical issues, and implementing innovative strategies to enhance campaign performance. If you're passionate about process-driven marketing, thrive in a collaborative environment, and are eager to grow, this is your opportunity to make an impact.

location: Irvine, California

job type: Permanent

salary: $105,000 - 1,150,000 per year

work hours: 9am to 5pm

education: Bachelors

responsibilities:

• Campaign Execution & Optimization: Design, test, and execute email marketing and automation campaigns, focusing on audience segmentation, lead scoring, and workflow triggers to drive awareness, engagement, and conversions.
• Technical Troubleshooting: Diagnose and resolve issues related to campaign structure, flow, segmentation, and email/landing page functionality (no HTML coding required).
• Strategic Innovation: Introduce new tactics, such as A/B testing, personalization, and AI-driven enhancements, to improve campaign effectiveness and efficiency.
• Training & Coaching: Create and present PowerPoint training materials to guide division marketing teams, providing coaching and feedback to align with company goals.
• Program Audits: Conduct regular audits of automation programs to ensure adherence to best practices, including campaign structure, content, and audience selection.
• Data & Reporting: Analyze campaign KPIs, manage monthly marketing cost uploads to attribution/ROI platforms, and distribute updated reports to division teams.
• Collaboration: Work with internal teams, external vendors, and cross-functional departments to integrate workflows, manage landing pages, and communicate program updates.
• Process Documentation: Develop clear user guides, tutorials, or presentations to document program changes and enhancements.
• Compliance: Ensure all division content meets brand and regulatory standards, securing approvals as needed.
  
  

• Experience: 5-7 years in digital marketing, with hands-on experience in marketing automation platforms (Adobe Marketo preferred; HubSpot or Salesforce acceptable) in a corporate setting, ideally in real estate, tech, or consumer goods.
• Technical Skills:
• Proficient in troubleshooting campaign flows, segmentation, and triggers.
• Advanced PowerPoint skills for creating training materials.
• Basic understanding of audience segmentation, lead scoring, and marketing attribution/ROI reporting.
• Platform Knowledge: Strong experience with Adobe Marketo, HubSpot, or Salesforce; familiarity with Adobe Digital Asset Management is a plus.
• Soft Skills:
• Proactive, professional, and high-energy approach to align with team culture.
• Excellent communication skills to coach teams and collaborate with stakeholders.
• Strategic mindset to propose and implement innovative solutions.
• Education: Bachelor's degree in Marketing or equivalent business experience.
  
  

• Marketo certification(s).
• Experience with A/B testing, personalization, or AI-driven marketing enhancements.
• Familiarity with related tools (e.g., video platforms, call tracking, website testing).
• Knowledge of Adobe Creative Suite for basic graphics maintenance.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Information Technology
• Industries Software Development

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Irvine, CA 130,000.00- 168,000.00 1 day ago

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Get AI-powered advice on this job and more exclusive features. This range is provided by StoryPros. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $95,000.00/yr - $20,000.00/yr Direct message the job poster from StoryPros We’re looking for a Marketing Automation Specialist who thrives on building scalable, data-driven marketing systems. In this role, you’ll be responsible for designing, executing, and optimizing automated marketing workflows that drive engagement, conversions, and revenue. You’ll play a key role in integrating AI tools and marketing platforms to create efficient, high-impact campaigns. Responsibilities Own the setup, management, and optimization of our marketing automation platform (e.g., HubSpot, ActiveCampaign, Marketo) Build and manage email nurture sequences, drip campaigns, and lifecycle workflows Segment contact lists and ensure tailored messaging across the customer journey Collaborate with the sales team to automate lead scoring, qualification, and routing Integrate AI and automation tools (such as ChatGPT, Jasper, Zapier, Clay) to enhance campaign performance Monitor campaign metrics and develop performance dashboards Run A/B tests on subject lines, send times, CTAs, and personalization strategies Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM) Requirements 2+ years of experience in marketing automation or lifecycle marketing Strong working knowledge of marketing platforms such as HubSpot, Marketo, or similar Experience with CRM systems and lead lifecycle management Familiarity with AI or automation tools used in marketing workflows Analytical mindset with the ability to interpret campaign data and drive optimizations Attention to detail and a structured approach to project execution Basic HTML/CSS knowledge is a plus Preferred Qualifications Experience with B2B SaaS, DTC, or performance marketing environments Proficiency in advanced automation using tools like Zapier, Make, or Python Proven track record of scaling and optimizing automated customer journeys Interest in emerging AI marketing tools and platforms Why Join Us This is an opportunity to join a forward-thinking team that embraces innovation and leverages the latest in AI and automation to scale marketing efforts. You'll have the chance to shape systems from the ground up and directly impact growth with your work. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Marketing Services Referrals increase your chances of interviewing at StoryPros by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified about new Marketing Automation Specialist jobs in Austin, Texas Metropolitan Area . Austin, TX $89,90 .00- 134,600.00 6 days ago Austin, TX 75,000.00- 95,000.00 3 weeks ago Austin, TX 105,000.00- 120,000.00 1 month ago Austin, TX 75,000.00- 85,000.00 2 weeks ago Digital Marketing and Marketing Research - Austin, TX Remote Digital Marketing Leader – High-Ticket Products | 100% Remote l Dallas Focused Austin, Texas Metropolitan Area $1 0,000.00- 250,000.00 1 day ago Austin, TX 75,300.00- 150,700.00 2 weeks ago Marketing Manager - Home and Building Automation Digital Marketing Analyst - Relocate to Saudi Arabia, Permanent Expat Relocation Package Austin, TX 50,000.00- 60,000.00 6 days ago Austin, TX 66,000.00- 70,000.00 1 day ago Salesforce Marketing Cloud Specialist| Full-Time | OVG Austin Office Austin, TX 75,000.00- 80,000.00 3 days ago Manager, Salesforce Marketing Cloud | Full-Time | OVG Austin Office Austin, TX 90,000.00- 145,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr