2,322 Marketing Automation Tools jobs in the United States
Digital Marketing & Automation Specialist
Posted 13 days ago
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Job Description
How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.
POSITION OVERVIEW:
The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.
KEY RESPONSIBILITIES:
Marketing Automation:
- Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.
- Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.
- Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.
- Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.
- Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
- Performs other duties as assigned or required.
- Bachelor's Degree
- 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
- Expert in use of marketing automation tools such as Eloqua.
- Experience creating marketing automation workflows.
- Experience with a multitude of digital and online marketing tools and trends.
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
- Experience with Content Management Systems (CMS).
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
- Ability to generate succinct, effective written communications.
- Demonstrates expertise in Microsoft applications.
- Current knowledge of communication options and tools.
- Proficient in Canva and Adobe Creative Suite.
- Prolonged sitting
- Lifting from 5 to 10 lbs (printer paper, storage boxes)
- Occasional bending or overhead lifting (storing files or boxes)
Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.
This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Pay Details:
$51,200 - $5,000 annually
Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs.
This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.
Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.
About Provident Bank
For more than 180 years, Provident Bank has served individuals, families, and businesses in our local communities with personal and business banking services.
Volunteering is a Way of Life
Our brand promise - "Commitment you can count on" - supports the investments we make in the community and donations made by our employees. It's a promise also reflected in the volunteerism of our employees, who lend time and talent and countless hours to assist hundreds of organizations and thousands of people and animals each year.
Why do we love it?
- We get to volunteer in areas that are meaningful to the bank and impactful in the community.
- Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.
Digital Marketing & Marketing Automation Specialist:
Posted 5 days ago
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Primary Skills: Marketo (Expert), WordPress (Advanced), CRM Integration (Advanced), HTML/CSS/JavaScript (Intermediate), A/B Testing (Advanced) Contract: W2 Duration:12 months Location: San Diego/MTV, CA/New York (Hybrid) Pay Range: $55 - $60 per Hour JOB SUMMARY: We are looking for a Senior Digital Marketing & Automation Specialist to lead our e-commerce initiatives and marketing automation transitions, notably from Eloqua to Marketo. The role demands enhancing digital customer journeys, boosting online conversions, and executing marketing strategies to transition sales from telesales to digital platforms efficiently. The position involves collaboration with cross-functional teams to optimize web content, manage CRM integrations, and deliver impactful digital marketing campaigns. JOB REQUIREMENTS: Develop and execute e-commerce strategies to maximize online sales. Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo. Optimize web content and user experience, utilizing A/B testing and UX enhancements. Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo. Analyze performance data to drive optimization strategies and content updates. Must Have Skills: Proficient in Adobe Marketo and other marketing automation tools. Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript). Strong competency in CRM integration, preferably Salesforce. Industry Experience Required: Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Digital Marketing Specialist
Posted 9 days ago
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Job Description
We are seeking a talented Digital Marketing Specialist to join our team at Torrent Pharma. As a key member of the Marketing department, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and customer engagement. If you are passionate about digital marketing and have a creative mindset, we want to hear from you!
Responsibilities:- Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising
- Monitor and analyze the performance of campaigns to optimize results and drive ROI
- Create engaging content for digital platforms to attract and retain customers
- Collaborate with cross-functional teams to ensure alignment of marketing strategies
- Stay up-to-date with industry trends and best practices in digital marketing
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing, preferably in the pharmaceutical industry
- Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO, and social media management
- Strong analytical skills and attention to detail
- Excellent communication and teamwork abilities
If you are ready to take your digital marketing career to the next level, apply now to join our dynamic team at Torrent Pharma!
Company Details
Digital Marketing Specialist
Posted 12 days ago
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Job Description
We are looking for a talented Digital Marketing Specialist to join PHOTAVIA, a leading media production company. As a Digital Marketing Specialist, you will play a crucial role in developing and implementing online marketing strategies to enhance our brand presence and drive customer engagement. You will be involved in a variety of projects aimed at increasing website traffic, generating leads, and optimizing digital campaigns for maximum ROI.
This role is vital to our company's success as it directly impacts our online visibility and customer acquisition efforts. The ideal candidate will have a passion for digital marketing, a creative mindset, and a strong analytical ability to measure and improve campaign performance. Join us at PHOTAVIA and be part of a dynamic team that values innovation and excellence in media production.
Responsibilities:- Develop and manage digital marketing campaigns across various platforms such as social media, email, and search engines.
- Create engaging content for online channels to attract and retain customers.
- Analyze campaign performance metrics and optimize strategies for better results.
- Conduct market research to identify trends and opportunities for growth.
- Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals.
- Monitor and report on website analytics using tools like Google Analytics.
- Implement SEO best practices to improve organic search rankings.
- Stay up-to-date with digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing or related roles.
- Strong understanding of online marketing strategies and tools.
- Excellent written and verbal communication skills.
- Proficiency in Google Analytics, SEO, and social media platforms.
- Ability to work independently and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Attention to detail and ability to analyze data to make informed decisions.
Company Details
Digital Marketing Specialist
Posted 12 days ago
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Job Description
We are seeking a highly skilled and results-driven Digital Marketing Specialist to join our growing marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing our digital marketing campaigns across various platforms. You’ll use your expertise to enhance our brand visibility, drive traffic, and generate leads that convert into customers.
This is a remote position with the flexibility to work from anywhere, and we’re looking for a self-motivated individual with strong knowledge of digital marketing tools, SEO, PPC, social media, content marketing, and email marketing.
Key Responsibilities:
- SEO (Search Engine Optimization) : Conduct keyword research, optimize website content, and implement strategies to improve organic search rankings and drive traffic.
- PPC (Pay-Per-Click) Campaigns : Plan, execute, and optimize paid search and display advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and lead generation.
- Social Media Marketing : Develop and manage social media strategies to build brand presence across platforms (Facebook, Instagram, LinkedIn, Twitter). Create posts, engage with followers, and track performance.
- Content Marketing : Collaborate with the content team to create engaging content like blog posts, articles, infographics, etc., tailored to target audiences.
- Email Marketing : Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns. Track performance metrics like open and click-through rates.
- Analytics & Reporting : Monitor, track, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or other analytics platforms.
- Conversion Rate Optimization (CRO) : Optimize landing pages and user experiences to increase conversions from web traffic and ad campaigns.
- Market Research : Stay up-to-date with the latest trends in digital marketing, SEO, and industry best practices. Conduct competitive research to stay ahead of trends.
- Collaboration : Work cross-functionally with other departments (sales, design, etc.) to align marketing strategies with business objectives.
Company Details
digital marketing manager
Posted 13 days ago
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Job Description
Job Title: Digital Marketing Manager
Job Description:
A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services across digital channels. They analyze market trends, optimize online presence, and utilize various digital platforms to increase brand awareness, drive traffic, and generate leads. The role requires strong strategic thinking, creativity, analytical skills, and expertise in digital marketing tools and techniques.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize campaigns across channels such as social media, email, search engines, and display advertising.
- Analyze campaign performance metrics and generate reports to measure effectiveness.
- Oversee content creation, SEO, SEM, and paid advertising efforts.
- Collaborate with creative, content, and sales teams to ensure cohesive messaging.
- Stay updated on the latest trends and best practices in digital marketing.
- Manage budgets and allocate resources effectively.
- Monitor competitors and industry developments to identify opportunities.
- Use analytics tools to track website traffic, engagement, and campaign ROI.
Qualifications:
- Proven experience in digital marketing, with a strong understanding of online platforms and tools.
- Knowledge of SEO, SEM, Google Analytics, social media advertising, and email marketing.
- Strong analytical, strategic, and project management skills.
- Excellent communication and creative thinking abilities.
- Bachelor’s degree in Marketing, Business, or related field; certifications like Google Ads or HubSpot are a plus.
Company Details
Digital Marketing Manager
Posted 13 days ago
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Job Description
Job Summary:
We are seeking a results-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The ideal candidate will be responsible for planning, implementing, and optimizing digital campaigns to drive traffic, engagement, lead generation, and brand awareness. This role requires a deep understanding of digital marketing channels, analytics, and content strategy, along with strong leadership and communication skills.
Key Responsibilities:
-- Develop and manage digital marketing campaigns across channels including email, social media, SEO, PPC, and content marketing
-- Monitor and analyze performance metrics to optimize campaigns and improve ROI
-- Manage and oversee the company’s online presence including website, social media, and digital advertising
-- Coordinate with creative teams to produce engaging content and visuals
-- Implement SEO strategies to improve search engine rankings and organic traffic
-- Plan and execute paid advertising campaigns using platforms such as Google Ads, Meta Ads, and LinkedIn
-- Track user behavior and campaign outcomes using analytics tools like Google Analytics, HubSpot, or similar
-- Stay current with digital marketing trends, tools, and best practices
-- Report on key performance indicators and provide recommendations for improvement
Requirements:
-- Bachelor’s degree in marketing, communications, or a related field
-- 3 to 5 years of experience in digital marketing, with proven campaign results
-- Proficiency in digital marketing tools, analytics platforms, and CRM systems
-- Strong understanding of SEO, SEM, email marketing, and social media strategy
-- Excellent written and verbal communication skills
-- Ability to manage multiple projects and meet deadlines in a remote work environment
-- Strong analytical skills and attention to detail
-- Experience managing budgets and vendor relationships is a plus
What We Offer:
-- Competitive salary and performance-based incentives
-- 100 percent remote work flexibility
-- Creative and collaborative work environment
-- Opportunities for career advancement and leadership
-- Access to training, marketing tools, and professional development resources
Company Details
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DIGITAL MARKETING SPECIALIST
Posted 18 days ago
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We are searching for a highly-creative digital marketing specialist to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Digital Marketing Specialist Responsibilities:- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
- A minimum of 2 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Company Details
Digital Marketing Specialist
Posted today
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About the job Digital Marketing Specialist
***W2 only***
Position: Digital Marketing Specialist
Work Authorization: USC or GC Holder only
Location: On-site (Chicago, IL)
Contract: Full time
What will your day look like?
You will be responsible for elevating the company's reach and results across search, programmatic, social, affiliate and other digital advertising. The specialist will build, execute, manage and optimize all paid search, paid social media, affiliate, remarketing and other paid display and video ads. The incumbent will specialize in the digital advertising space but have deep experience with search marketing, and should be comfortable working in an agile, collaborative, team environment. General direction is received from the Sr. Manager, Lifecycle Marketing.
Responsibilities
- Define and execute media solutions to drive awareness, growth, website traffic, unique visitors, and new members to Alliant properties
- Plan, build, execute, manage and optimize all paid media marketing campaigns (brand, prospecting and remarketing) and ROI
- Drive strategy & execution, reporting & optimization for our top of funnel and mid funnel paid channels
- Expand B2C paid search program at Alliant for brand, deposit products, lending products and mobile app
- Drive consumers / member acquisition and opening of new products via ads
- Conduct keyword research for paid search campaigns as well as SEO efforts
- Develop and implement full-funnel paid media plan
- Develop and implement A/B test plans for paid media ad copy and associated landing pages
- Work with creative services team to craft paid search marketing ad copy, landing page copy and website copy
- Build targeting strategies and custom audiences within Google Ads, Facebook and similar platforms; continue to refine audiences based on performance
- Plan, build and execute remarketing campaigns
- Analyze trends and report on results and opportunities
- Work with internal teams in marketing, business intelligence, product and technology to ensure performance is accurately tracked
- Act as project manager on all advertising projects
- Manage, track and optimize advertising budget to decrease CPA while also increasing reach
- Participate in marketing strategy meetings
- Make bid adjustments and forecast budget and results
- Maintain knowledge of best practices in paid media, act as subject matter expert for all things related to digital advertising
- Participate on cross-functional teams for marketing and enterprise projects, as assigned
- Develop advertising plans for B2B partner acquisition
- Other duties as assigned
Qualifications
Required
You'll be a great fit if in addition to the completion of a Bachelor's degree in marketing or related field, or equivalent combination of training & experience, required, and you have
- 3+ years experience with paid media marketing, with a strong focus on search marketing
- Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Apps, and Google Ads Measurement Certifications highly desired
- Successful track record of planning, building, managing and optimizing paid search marketing campaigns
- Deep knowledge of the paid search and paid social space
- Deep understanding of keyword strategy, both paid and organic
- Working knowledge of Google Analytics, Google Ads, Tableau, SEO platforms, website content management systems, Tableau, and various ad buying platforms
- Proven track record of solving problems with a team
- Experience forecasting and managing advertising budgets
- Comfortable communicating with stakeholders at all levels of an organization
- Proven track record of planning and implementing SEO updates
- Analytical thinker who can pivot based on metrics and performance, and report on performance of campaigns