275 Marketing Automation jobs in Seattle
Director, Marketing Automation (Remote)
98194 Seattle, Washington
Cengage Group
Posted 11 days ago
Job Viewed
Job Description
**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**About the Role:**
Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept **Director of Marketing Automation** to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.
You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
**Key Responsibilities:**
**_Strategy & Leadership_**
+ Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
+ Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
+ Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
**_Platform Management_**
+ Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
+ Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
+ Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
**_Campaign Execution & Optimization_**
+ Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
+ Implement testing and optimization strategies to improve campaign performance and ROI.
+ Monitor deliverability, subscriber health, and platform performance.
**_Collaboration & Enablement_**
+ Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
+ Develop documentation, training programs, and onboarding materials to upskill internal teams.
+ Serve as the point of contact for issue resolution and platform health monitoring.
**Qualifications:**
**_Experience_**
+ 7+ years in marketing automation, with 3+ years in a leadership role.
+ Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
+ Proven success in designing scalable architectures and integrating Salesforce Data Cloud
**_Skills_**
+ Strong understanding of relational data models, segmentation, and audience management.
+ Excellent communication and project management skills.
+ Ability to translate technical concepts for non-technical stakeholders.
**_Certifications (Preferred)_**
+ Salesforce Marketing Cloud Email Specialist
+ Marketing Cloud Administrator or Consultant
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$138,200.00 - $160,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**About the Role:**
Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept **Director of Marketing Automation** to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.
You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
**Key Responsibilities:**
**_Strategy & Leadership_**
+ Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
+ Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
+ Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
**_Platform Management_**
+ Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
+ Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
+ Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
**_Campaign Execution & Optimization_**
+ Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
+ Implement testing and optimization strategies to improve campaign performance and ROI.
+ Monitor deliverability, subscriber health, and platform performance.
**_Collaboration & Enablement_**
+ Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
+ Develop documentation, training programs, and onboarding materials to upskill internal teams.
+ Serve as the point of contact for issue resolution and platform health monitoring.
**Qualifications:**
**_Experience_**
+ 7+ years in marketing automation, with 3+ years in a leadership role.
+ Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
+ Proven success in designing scalable architectures and integrating Salesforce Data Cloud
**_Skills_**
+ Strong understanding of relational data models, segmentation, and audience management.
+ Excellent communication and project management skills.
+ Ability to translate technical concepts for non-technical stakeholders.
**_Certifications (Preferred)_**
+ Salesforce Marketing Cloud Email Specialist
+ Marketing Cloud Administrator or Consultant
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$138,200.00 - $160,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
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0
Sr. Marketing Automation Technology Manager, Amazon Freight & Amazon Shipping
98005 Bellevue, Washington
Amazon
Posted 11 days ago
Job Viewed
Job Description
Description
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.
We are building a Marketing Operations Center of Excellence to serve Amazon Shipping and Amazon Freight, two high-growth externalized transportation businesses. As a foundational member of this team, we're seeking an experienced Marketing Technology leader to drive the strategy and execution of our marketing automation ecosystem. This role will shape our customer engagement strategy through sophisticated marketing automation, lead scoring, and lifecycle marketing initiatives. The position ensures our tech stack meets marketing team and stakeholder needs while providing valuable insights into performance and user behavior. Success requires strong technical expertise, data analytics, and project management skills, with proven ability to collaborate cross-functionally on project delivery, vendor management, and analytics integration. This role will directly influence the growth and efficiency of our marketing operations, driving innovation in how we engage with prospects and customers through marketing technology.
As a leader on the team, you:
-Demonstrated ability to influence without direct authority
-Excellence in strategic thinking and operational execution
-Strong analytical and problem-solving skills
-Superior communication and presentation abilities
-Proven ability to translate complex technical concepts for various audiences
-Track record of customer obsession and data-driven decision making
Key job responsibilities
-Own and optimize martech ecosystem, including architecture, integration management, and performance monitoring
-Drive strategic marketing automation initiatives while maintaining tactical excellence in day-to-day operations
-Design and implement sophisticated lead scoring models and lifecycle marketing programs
-Manage critical integrations between Marketo, Salesforce, and other marketing technology tools
-Lead the evaluation, integration, and optimization of additional MarTech tools (e.g., 6Sense)
-Develop and maintain comprehensive process documentation and SOPs
-Partner cross-functionally with Marketing, Business Intelligence, and Creative teams to drive customer-obsessed solutions
-Create and execute the product roadmap for marketing technology capabilities
-Lead and influence stakeholders across multiple business units to drive adoption and optimization of marketing technology solutions
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- 5+ years of hands-on experience with Marketo and Salesforce
- Proven track record of building and scaling marketing automation programs
- Deep expertise in lead scoring and lifecycle marketing
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Marketo Certified Expert certification
- Strong technical background with understanding of APIs, integrations, and data management
- B2B experience highly preferred
- Experience with 6Sense or similar intent data platforms
- Experience in B2B technology or logistics industry
- Track record of leading cross-functional teams and initiatives
- Experience with agile methodology and project management
- MBA or advanced degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Are you interested in building the future of e-commerce delivery? Do you want to be a part of team establishing the next big B2B initiative? Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry.
We are building a Marketing Operations Center of Excellence to serve Amazon Shipping and Amazon Freight, two high-growth externalized transportation businesses. As a foundational member of this team, we're seeking an experienced Marketing Technology leader to drive the strategy and execution of our marketing automation ecosystem. This role will shape our customer engagement strategy through sophisticated marketing automation, lead scoring, and lifecycle marketing initiatives. The position ensures our tech stack meets marketing team and stakeholder needs while providing valuable insights into performance and user behavior. Success requires strong technical expertise, data analytics, and project management skills, with proven ability to collaborate cross-functionally on project delivery, vendor management, and analytics integration. This role will directly influence the growth and efficiency of our marketing operations, driving innovation in how we engage with prospects and customers through marketing technology.
As a leader on the team, you:
-Demonstrated ability to influence without direct authority
-Excellence in strategic thinking and operational execution
-Strong analytical and problem-solving skills
-Superior communication and presentation abilities
-Proven ability to translate complex technical concepts for various audiences
-Track record of customer obsession and data-driven decision making
Key job responsibilities
-Own and optimize martech ecosystem, including architecture, integration management, and performance monitoring
-Drive strategic marketing automation initiatives while maintaining tactical excellence in day-to-day operations
-Design and implement sophisticated lead scoring models and lifecycle marketing programs
-Manage critical integrations between Marketo, Salesforce, and other marketing technology tools
-Lead the evaluation, integration, and optimization of additional MarTech tools (e.g., 6Sense)
-Develop and maintain comprehensive process documentation and SOPs
-Partner cross-functionally with Marketing, Business Intelligence, and Creative teams to drive customer-obsessed solutions
-Create and execute the product roadmap for marketing technology capabilities
-Lead and influence stakeholders across multiple business units to drive adoption and optimization of marketing technology solutions
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- 5+ years of hands-on experience with Marketo and Salesforce
- Proven track record of building and scaling marketing automation programs
- Deep expertise in lead scoring and lifecycle marketing
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Marketo Certified Expert certification
- Strong technical background with understanding of APIs, integrations, and data management
- B2B experience highly preferred
- Experience with 6Sense or similar intent data platforms
- Experience in B2B technology or logistics industry
- Track record of leading cross-functional teams and initiatives
- Experience with agile methodology and project management
- MBA or advanced degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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1
Senior Digital Marketing Specialist
98101 Seattle, Washington
$90000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly skilled and analytical Senior Digital Marketing Specialist to join their innovative marketing team. This role is fully remote, offering flexibility and the opportunity to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement. The ideal candidate possesses a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising platforms. You will analyze campaign performance, identify key insights, and optimize strategies to maximize ROI. This position requires strong analytical skills, creativity, and the ability to translate complex data into actionable marketing initiatives. You will collaborate with cross-functional teams, including content creators, designers, and sales, to ensure cohesive and effective marketing efforts. A proven track record of successful digital marketing campaigns and a passion for staying ahead of industry trends are essential. We are looking for a strategic thinker who can contribute to our client's growth through innovative and data-driven marketing strategies.
Responsibilities:
Responsibilities:
- Develop and execute integrated digital marketing strategies.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Create and manage paid advertising campaigns (Google Ads, social media ads).
- Develop and implement social media marketing strategies to increase brand visibility and engagement.
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Analyze campaign performance data and provide insightful reports and recommendations.
- Conduct market research and identify target audience segments.
- Collaborate with content creators and designers to develop compelling marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage marketing automation platforms and CRM integrations.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on campaign management and optimization.
- Proven expertise in SEO, SEM, content marketing, social media, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Experience with A/B testing and conversion rate optimization.
- Creative mindset and a passion for innovation in digital marketing.
Apply Now
2
Digital Marketing Manager
98101 Seattle, Washington
$90000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for an innovative and data-driven Digital Marketing Manager to lead their online marketing initiatives. This role is based in our vibrant **Seattle, Washington, US** office, with a hybrid work model offering flexibility. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer acquisition, and engagement. This includes SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will possess a strong understanding of digital marketing best practices, analytical skills, and a proven ability to optimize campaign performance.
Key Responsibilities:
Key Responsibilities:
- Develop and execute a robust digital marketing strategy aligned with business objectives.
- Manage and optimize all SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Measure and report on the performance of all digital marketing campaigns (ROI and KPIs).
- Design, build, and maintain our social media presence across all relevant platforms.
- Collaborate with internal teams and agencies to create engaging content and landing pages.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Plan and execute A/B testing and other experiments to improve website performance and campaign effectiveness.
- Proven working experience in digital marketing or in an advisory/consultancy role, with a minimum of 5 years of experience.
- Demonstrable experience leading and managing SEO, SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience in setting and optimizing PPC campaigns across various platforms.
- Working knowledge of content management systems (CMS) and basic HTML/CSS.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, or a related field.
Apply Now
3
Digital Marketing Manager
98101 Seattle, Washington
$90000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for an innovative and data-driven Digital Marketing Manager to lead their marketing efforts in Seattle, Washington . This role requires a strategic thinker with expertise across various digital channels, dedicated to driving brand awareness, lead generation, and customer engagement. The successful candidate will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that align with business objectives.
Responsibilities:
Responsibilities:
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation goals.
- Oversee the creation of engaging and relevant content for all digital platforms, including website, blog, social media, and email newsletters.
- Analyze website traffic, campaign performance, and customer data to identify trends, insights, and areas for improvement.
- Develop and implement A/B testing strategies for website elements, ad copy, and email campaigns to improve conversion rates.
- Manage the company's social media presence, fostering community engagement and brand loyalty.
- Collaborate with cross-functional teams (sales, product, design) to ensure consistent brand messaging and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Report on key performance indicators (KPIs) to senior management, providing actionable recommendations.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of progressive experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platforms (Google Ads, Facebook Ads Manager).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Exceptional written and verbal communication skills.
- Experience in managing multiple projects simultaneously in a fast-paced environment.
- Creative thinking and a passion for innovation in digital marketing.
Apply Now
4
Digital Marketing Manager
98101 Seattle, Washington
$110000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a visionary Digital Marketing Manager to join their dynamic team. This position is fully remote, offering the flexibility to work from anywhere within the US. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns across various channels. Responsibilities include planning and managing online advertising campaigns (PPC, social media ads), optimizing website content for search engines (SEO), managing social media presence, and developing engaging email marketing strategies. You will be responsible for analyzing campaign performance, identifying trends, and leveraging data insights to optimize marketing spend and maximize ROI. Collaboration with content creators, web developers, and sales teams is essential. The successful candidate will have a deep understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and various SEO tools. A strong command of social media marketing principles and content marketing strategies is also required. Excellent written and verbal communication skills are crucial for this remote role, as is the ability to manage multiple projects and deadlines effectively. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, with a Master's degree being a plus. A minimum of 6 years of experience in digital marketing, with demonstrated success in driving measurable results, is essential. Experience with A/B testing and marketing automation platforms is highly desirable. Join our innovative company and play a key role in shaping our brand's online presence and driving customer acquisition.
Apply Now
5
Digital Marketing Manager
98101 Seattle, Washington
$120000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-oriented Digital Marketing Manager to lead their marketing efforts, operating from a fully remote capacity. This role is central to driving online growth through the development and execution of comprehensive digital marketing strategies. You will oversee SEO, SEM, content marketing, email marketing, social media, and paid advertising campaigns to increase brand visibility, drive qualified traffic, and optimize conversion rates. The ideal candidate is a strategic thinker with a proven track record of managing successful digital campaigns and a deep understanding of the digital marketing landscape. As a remote-first leader, you will collaborate with cross-functional teams, analyze campaign performance using data analytics tools, and continually optimize strategies for maximum ROI. You will stay ahead of digital marketing trends, test new approaches, and ensure a cohesive and effective online presence. This position requires exceptional analytical skills, creativity, and the ability to manage multiple projects in a dynamic environment.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies across all online channels.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee content marketing initiatives, including blog posts, articles, whitepapers, and case studies.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Manage paid advertising campaigns (PPC, social media ads), setting budgets and optimizing for performance.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify target audiences and devise strategies to reach them effectively.
- Collaborate with design and development teams to ensure a seamless user experience across digital platforms.
- Stay current with digital marketing trends, technologies, and best practices.
- Report on key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on strategy development and execution.
- Proven experience in SEO, SEM, content marketing, email marketing, and social media advertising.
- Expertise with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong understanding of website optimization and user experience principles.
- Excellent analytical, problem-solving, and project management skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Exceptional written and verbal communication skills.
- Ability to thrive in a remote, collaborative, and fast-paced work environment.
- Experience with A/B testing and conversion rate optimization (CRO).
Apply Now
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6
Sr Digital Marketing Specialist (Remote)
98005 Bellevue, Washington
Molina Healthcare
Posted 11 days ago
Job Viewed
Job Description
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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7
Digital Marketing Strategist
98101 Seattle, Washington
$95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategist to spearhead innovative campaigns. This role is based in Seattle, Washington, US and offers a hybrid work model, blending remote flexibility with essential in-office collaboration. You will be instrumental in developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising. Your primary objective will be to drive brand awareness, generate qualified leads, and optimize customer acquisition. The ideal candidate will possess a proven track record in managing successful digital marketing initiatives, with a strong understanding of SEO, SEM, content marketing, and analytics. You will analyze campaign performance, identify trends, and make data-backed recommendations for continuous improvement. Collaboration with cross-functional teams, including sales, product development, and creative services, is essential to ensure campaign alignment and success. Key responsibilities include developing target audience personas, crafting compelling campaign narratives, managing marketing budgets, and staying abreast of the latest digital marketing trends and technologies. You will oversee the creation of engaging content, manage paid media campaigns, and optimize website performance for conversions. The ability to translate complex data into actionable insights and present findings to senior management is critical. We seek an individual who is passionate about digital innovation, possesses excellent communication skills, and thrives in a fast-paced, collaborative environment. This is an exciting opportunity to shape the digital presence of a leading company and drive significant business growth. You will have the autonomy to experiment with new strategies and the support to implement them effectively. Your contributions will directly impact our client's market position and revenue streams. The hybrid model allows for dedicated focus time at home and productive team synergy in the office, fostering a balanced and efficient work experience.
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8
Digital Marketing Strategist
98104 Seattle, Washington
$95000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading e-commerce innovator, is searching for a creative and data-driven Digital Marketing Strategist to join their growing marketing division. This fully remote position is ideal for an individual passionate about leveraging cutting-edge digital channels to drive brand awareness, customer acquisition, and revenue growth. Based remotely, you will be instrumental in developing and executing comprehensive digital marketing campaigns across multiple platforms, analyzing performance, and optimizing strategies for maximum impact. Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business goals, focusing on SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring efficient budget allocation and ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create engaging and compelling content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media analytics platforms to identify trends, insights, and areas for improvement.
- Develop and execute email marketing campaigns, including list segmentation, automation, and A/B testing to enhance engagement and conversion rates.
- Manage social media presence, including content scheduling, community engagement, and social listening.
- Collaborate with cross-functional teams, including content creators, web developers, and sales, to ensure cohesive brand messaging and campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.
- Report on key performance indicators (KPIs) regularly to stakeholders, providing actionable recommendations.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of proven experience in developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, Mailchimp, SEMrush, etc.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a knack for crafting compelling copy.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Experience in e-commerce marketing is a strong plus.
Apply Now
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