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Join to apply for the Marketing Automation Specialist role at Pelvic Rehabilitation Medicine

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Join to apply for the Marketing Automation Specialist role at Pelvic Rehabilitation Medicine

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Description

Description

JOB TITLE: Marketing Automation Specialist

LOCATION: Remote (US-based)

DEPARTMENT : Marketing

SALARY: $80,000 $90,000 annually (depending on experience)

BONUS STRUCTURE: Eligible for quarterly performance bonuses based on lead conversion, email performance, and CRM optimization KPIs.

Role Overview

Pelvic Rehabilitation Medicine is seeking a Marketing Automation Specialist to own and optimize our marketing automation and CRM systems during a critical phase of platform migration and growth. This individual will lead the transition from Mailchimp to Salesforce, implement and manage lead nurturing workflows, and develop personalized communications for prospective and existing patients.

This role is pivotal to driving scalable, high-conversion campaigns that align with our clinical expansion and patient acquisition goals. The right candidate will combine technical expertise with strong marketing intuition to build, test, and improve campaigns across the patient journey.

Job Responsibilities / What Youll Do

• Lead the migration from Mailchimp to Salesforce Marketing Cloud, ensuring a seamless transition with no loss in functionality or performance.
• Develop and manage automated workflows and email sequences tailored to both new patient acquisition and re-engagement of existing patients.
• Own lead segmentation and lifecycle strategy in Salesforce, including CRM hygiene and tagging logic.
• Collaborate with content and design teams to create personalized and responsive email templates and nurture journeys.
• Analyze email marketing and automation performance data; recommend testing strategies and ongoing optimizations.
• Ensure compliance with HIPAA, CAN-SPAM, and other relevant regulations.
• Partner with digital, clinical, and operational teams to identify automation opportunities that improve engagement and conversion rates.
• Serve as a go-to Salesforce/marketing automation expert across the marketing team.
  
  

• 3+ years of hands-on experience managing marketing automation tools (Salesforce Marketing Cloud or Pardot preferred).
• Strong grasp of CRM best practices, segmentation, and lead lifecycle strategy.
• Demonstrated success in designing and executing automated email and lead nurturing campaigns.
• Working knowledge of HTML/CSS for email formatting and troubleshooting.
• Experience with performance analysis, A/B testing, and reporting dashboards.
• Ability to manage and prioritize multiple automation projects across departments.
  
  

• Experience with healthcare or patient marketing preferred.
• Familiarity with HIPAA-compliant marketing practices.
• Salesforce certifications a plus.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Information Technology
• Industries Medical Practices

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Job Summary
The Marketing Automation Specialist will be responsible for leveraging Salesforce Marketing Cloud to design, implement, and optimize email marketing campaigns. This role focuses on creating automated triggers and flows, managing audience segmentation, and delivering actionable reporting and analytics to enhance channel performance.

Key Responsibilities

• Campaign Development and Execution: Design, build, and deploy email campaigns using Salesforce Marketing Cloud, including automated triggers and customer journey flows for personalized communications.

• Audience Segmentation: Create and manage customer segments based on behavior, demographics, and preferences to ensure targeted campaigns.

• Reporting and Analytics: Monitor and analyze email channel performance (open rates, click-through rates, conversions, etc.) and provide insights to optimize ROI.

• Optimization and Testing: Conduct A/B and multivariate testing to refine content, subject lines, and send times.

• Data Management: Maintain data integrity and ensure compliance with data privacy regulations (e.g., CAN-SPAM, GDPR).

• Collaboration: Partner with marketing, sales, product, and IT teams to align email marketing strategies with business objectives.

• Platform Expertise: Stay current with Salesforce Marketing Cloud features, best practices, and trends.

Qualifications

• Experience:

  • 3+ years in marketing automation, with expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).

  • Proven ability to build/manage automated triggers, journeys, and complex workflows.

  • Strong audience segmentation and data management experience.

• Technical Skills:

  • Proficiency in Salesforce Marketing Cloud, including AMPscript, SQL, and data extensions.

  • Familiarity with HTML/CSS for email customization.

  • Experience with reporting tools/analytics platforms (e.g., Google Analytics, Marketing Cloud reporting).

• Analytical Skills: Ability to turn data into actionable recommendations.

• Communication: Strong written/verbal skills and ability to collaborate effectively.

• Education: Bachelor's degree in Marketing, Business, Communications, or related field preferred. Salesforce Marketing Cloud certifications a plus.

• Other: Detail-oriented, self-motivated, able to manage multiple projects in a fast-paced environment, and knowledgeable of compliance standards.

Preferred Skills

• Experience with additional platforms (e.g., HubSpot, Marketo).

• Familiarity with CRM systems (e.g., Salesforce Sales Cloud) and integrations.

• Understanding of promotional products or B2B marketing is a plus.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
• Virginia residents may access our state specific policies here.
• Residents of all other states may access our policies here.
• Canadian residents may access our policies in English here and in French here.
• Residents of countries governed by GDPR may access our policies here.

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

Job Description Summary

Job Details

What You'll Do

• Collaborative Partner: Work with internal partners to understand needs, identify creative opportunities, test and optimize programs, and develop best practices that can be utilized across our Marketing Automation program
• Data-Driven Decision Maker: Use data available to make appropriate decisions on best next actions. Have an always learning attitude and continuously test for the best result to improve engagement
• Builder Mindset: Build a best-in-class email code base to go along with our product. We want to make sure that users can engage with us where they want to and when
• Perform other duties as assigned

Sound Like You?

You might be just who we're looking for if you have.

• 1-2 years of experience as an email developer within an enterprise marketing automation platform
• Fluent in HTML, CSS and AMPscript
• Experience with Salesforce Marketing Cloud, including Content Builder, Triggered Sends, and Journey Builder
• Has a deep understanding of approaches to integrate SMC with other systems in an organization's eco-system for incorporating dynamic and personalized content in emails
• Understands core concepts of email marketing best practices

FLSA Status: Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees
• Setting rates of pay and hours of work
• Appraising productivity; handling employee grievances or complaints, or disciplining employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining the types of equipment to be used in performing work, or materials needed
• Planning budgets for work
• Monitoring work for legal or regulatory compliance
• Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle if applicable
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)

4 days ago Be among the first 25 applicants

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This range is provided by Russell Tobin. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

$50.00/hr - $8.00/hr

Job Title: Marketing Automation Specialist (Marketing Associate IV)

Location: Remote (PST preferred) or Onsite in Menlo Park, CA

Pay: 50 - 68 / hour

Duration: 12-month contract (possibility of extension or conversion)

Were seeking a detail-oriented and technically skilled Marketing Automation Specialist to join a high-performing Automation & Delivery team. This role is ideal for someone with 57 years of hands-on experience in Salesforce Marketing Cloud (SFMC) and a deep understanding of audience segmentation, personalization, and dynamic content.

In this position, youll lead the technical execution of multi-channel campaignsincluding email, event pages, and messagingby building scalable, real-time experiences. The right candidate will be passionate about campaign automation, data integration, and operational excellence.

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
• Create dynamic content using Movable Ink, AMPscript, and SSJS
• Segment audiences and build logic using SQL and Salesforce Data Cloud
• Manage webinar/event registration pages and landing pages using Splash
• Partner with Marketing Tech, Analytics, and Creative teams to ensure campaign success
• Support campaign tagging, measurement, attribution, and reporting
• Ensure campaign quality and data governance standards are met
• Coordinate campaign assets using Highspot and similar tools
• Continuously optimize performance across marketing automation workflows

Required:

• 57 years of experience using SFMC with deep knowledge of:
• Journey Builder
• Automation Studio
• Email Studio
• Content Builder
• Strong command of AMPscript, SSJS, and SQL for data integration and segmentation
• Experience using Salesforce Data Cloud for audience targeting
• Familiarity with campaign tools like Movable Ink, Splash, and Highspot
• Strong organizational, time management, and QA skills
• Experience working cross-functionally to manage complex campaign delivery
• Self-starter with a proactive mindset and eye for continuous improvement

Nice to Have:

• Experience integrating chat automation tools into marketing workflows
• Understanding of tagging strategies and conversion funnel metrics
• Strong communication skills and ability to deliver high-quality work on time
• Experience with tools like Knack, Tableau, or similar

Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Associate

Full-time

Marketing

Social Networking Platforms and Software Development

Job Title: Marketing Automation Specialist

Location: Mettawa, IL 60045, United States (Hybrid Onsite ; 3 days in office 2 remote)

Duration: 12 months

The Marketing Automation Specialist is part of the Digital Lab team and will be responsible for playing an integral part of the team building Consumer 1:1 marketing programs.

Responsibilities include:

• Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
• Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents according to the requirements of department document management policies and procedures.
• Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.

• Positive "all for one" approach to team deliverables and priorities.
• B uilds strong relationships to enable higher performance.
• Learns, fast, grasps the "essence" and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.

• Salesforce Marketing Cloud Email Specialist or Developer Certified
• Bachelor's Degree in Business or Marketing or equivalent experience
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
• Minimum of 3 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings
• Proficiency with MS Excel and SQL
• Excellent written, verbal, and interpersonal communication skills
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings

Join to apply for the Email Marketing Specialist role at Cardone Training Technologies, Inc.

3 days ago Be among the first 25 applicants

Join to apply for the Email Marketing Specialist role at Cardone Training Technologies, Inc.

Here at Grant Cardone Enterprises , it's our mission to positively transform companies by providing leaders and salespeople with the very best business and sales training so they can become masters of their crafts, build unified cultures, and drive revenue and profit so they can help build a better future.

We help small-sized to Fortune 500 companies reach new revenue targets by finding overlooked opportunities and customizing the business process to be more effective.

Our vision is to reach every individual across the world, and give them the right tools to help them 10X their life.

Job Description
An Email Marketing Specialist will use our CRM platform to deploy email broadcasts for marketing, transactional, and automated emails. They will handle day-to-day list management within the CRM and ensure lists receive all proper communications.

Location & Schedule
This is a full-time onsite position, Monday to Friday, 9 am to 6 pm, in Aventura, FL. No remote options.

Responsibilities

• Full ownership of email campaigns: obtaining copy from the copy team, executing, and scheduling daily email marketing campaigns using Hubspot.
• Coordinate with copywriters to ensure campaigns are prepared in advance.
• Provide quality assurance for outgoing campaigns, ensuring proper voice, imagery, segmentation, etc.
• Monitor, track, and report on campaign performance. Analyze data and suggest improvements to upper management.
• Collaborate with the creative team to develop and test new campaign ideas.
• Write, execute, and schedule SMS campaigns using various platforms.
• Continuously work to grow and define the database of 3,600,000+ contacts.

• Proven experience in email marketing and automation using major ESPs.
• Experience with Shopify, Hubspot, Zapier, and/or ClickFunnels is a plus but not required.
• Deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.
• Familiarity with CAN-SPAM laws.
• Ability to handle shifting priorities, tight deadlines, and multiple projects.
• Knowledge of email campaign best practices to maintain and improve deliverability.
• Strong attention to detail.
• Highly collaborative and interested in working across multiple areas.
• Willingness to work a flexible schedule.
• Motivated to work in a fast-paced environment.
• Ability to perform well under pressure.
• Strong analytical skills.

This range is provided by Supermicro. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

$100,000.00/yr - $20,000.00/yr

About Supermicro:

Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

Own and optimize the end to end lifecycle at one of the fastest growing server providers. In this high-impact role, you will be designing lead workflows, reducing leakage and directly influencing revenue outcomes

Essential Duties and Responsibilities:

Lead Nurture and Workflow Optimization

• Design, build, and optimize lead nurture workflows that drive engagement and conversions
• Experiment with sequencing, content, and triggers to improve nurture effectiveness
• Identify bottlenecks and gaps in current lead handling and propose fixes

Sales Handoff and Follow-Up

• Improve lead routing logic to enhance connection rates
• Reduce Assigned but No Action leads through clearer processes and tracking
• Implement SLAs and follow up protocols to improve lead response time

Workflow Experimentation and Data Integrity

• Test and iterate on lead flow variations based on behavior, engagement, and segmentation
• Monitor and maintain data hygiene across lead lists, workflows, and contact properties

Cross Functional Coordination

• Partner with Sales and Operations to ensure feedback loops
• Collaborate with Email Marketing to improve deliverability and targeting
• Manage programs such as JumpStart from lead capture through nurture follow up

Reporting and Insights

• Analyze nurture and follow up performance to inform campaign and workflow improvements
• Track attribution from lead source to revenue influence

Qualifications:

• 3 years of direct, hands on experience with HubSpot or
• similar platform experience is welcome (Marketo, Pardot, Salesforce Marketing Cloud)
• Experience in marketing operations, lead nurture, or demand generation
• Strong analytical and troubleshooting skills, comfort building dashboards
• Experience working cross functionally with Sales to improve handoff
• Excellent organizational and project management skills
• Can do attitude, curiosity to optimize and improve processes

Salary Range

100,000 - 120,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Marketing Services

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1 day ago Be among the first 25 applicants

Direct message the job poster from Powerwell

Powerwell is a leading recruitment firm helping our clients discover top talent. We are recruiting for an Automation Lead.

Overview:

Our client is seeking an experienced Automation Lead to drive workflow and process automation across our commercial printing and mailing operations. This role will be responsible for evaluating, implementing, and optimizing automation solutions to enhance efficiency, reduce costs, and improve overall productivity. The ideal candidate will have a strong background in industrial automation, print production workflows, mail processing, and project management.

Location:

• Candidates must be within driving range of this position at the time they apply, or they will not be considered.

Responsibilities:

• Develop and execute an automation roadmap aligned with business goals.
• Identify and implement automation solutions in prepress, press, finishing, and mailing workflows.
• Integrate ERP/MIS systems (e.g., EFI Pace, Avanti, or similar) with production and mailing equipment.
• Lead the deployment of workflow automation tools (e.g., Enfocus Switch, PrintOS, Esko Automation Engine).
• Implement mailing automation solutions for presorting, addressing, inserting, and postage optimization.
• Analyze current production and mailing workflows to identify bottlenecks and inefficiencies.
• Utilize Lean Manufacturing and Six Sigma principles to optimize both print and mail operations.
• Implement predictive maintenance and real-time monitoring solutions to reduce downtime.
• Improve data collection, reporting, and analytics for continuous improvement.
• Evaluate and recommend automation technologies, robotics, and AI-driven solutions.
• Collaborate with equipment manufacturers and software providers for system integration.
• Oversee software upgrades and ensure seamless communication between print and mail systems.
• Work with USPS and third-party mailing partners to ensure compliance with postal regulations.
• Automate mail sorting and address verification processes (CASS, NCOA, IMb barcode tracking).
• Optimize inkjet addressing, inserting, folding, tabbing, and postage metering.
• Integrate mailing software solutions (e.g., BCC Mail Manager, Quadient, Pitney Bowes, BlueCrest).
• Ensure compliance with USPS mailing standards to maximize postal discounts.
• Work closely with production and mailing teams to ensure smooth adoption of automation tools.
• Train staff on new technologies and process improvements.
• Act as a bridge between IT, production, and leadership teams to drive digital transformation.

Qualifications:

• Bachelors degree in Industrial Engineering, Automation, Manufacturing, or a related field.
• 5+ years of experience in automation, process improvement, or workflow optimization (preferably in the commercial printing and mailing industry).
• Strong knowledge of printing workflows, digital print technology, mailing operations, and finishing equipment.
• Experience with print & mail industry software (EFI, Avanti, Enfocus, Esko, BCC, Pitney Bowes, or similar).
• Hands-on experience with mailing hardware automation (inkjet addressing, inserting, tabbing, metering, sorting).
• Familiarity with USPS postal regulations and automation-compatible mail preparation.
• Proven ability to lead cross-functional projects and drive process changes.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Art/Creative, Design, and Production
• Industries Staffing and Recruiting

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Medical insurance

Vision insurance

401(k)

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• Hybrid model - up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

• Manages the organization's Salesforce Marketing Cloud platform, ensuring accurate data, effective audience segmentation and seamless campaign execution across email, SMS, landing pages and automated journeys.
• Builds and maintains digital assets including dynamic content, landing pages and campaign-specific creative to support lead generation, lifecycle journeys and event promotion.
• Executes marketing automation programs for campaigns, webinars, tradeshows and both client-facing and internal initiatives.
• Partners with business marketing leads to design and deliver demand generation strategies, ensuring campaign architecture and messaging align with overall objectives.
• Develops and manages lead scoring practices to accurately identify and prioritize marketing qualified leads.
• Supports account-based and personalized marketing initiatives, collaborating with product marketing teams to deliver tailored content streams and campaigns.
• Maintains and oversees the campaign calendar, aligning scheduling and deployment with business priorities, forecasts and stakeholder expectations.
• Creates and optimizes nurture programs that align with customer journey stages to deepen engagement and brand loyalty.

• Administers and maintains client data sets, performing regular segmentation to ensure audience targeting aligns with campaign objectives and key performance indicators (KPIs).
• Builds targeted audience segments for each marketing initiative to maximize engagement, revenue and relevance.
• Maintains an up-to-date opt-in client database, ensuring compliance with marketing communication preferences and regulatory requirements.
• Manages integrations between the marketing automation platform and other technologies to support data flow and enhance campaign capabilities.
• Conducts quality assurance audits and testing within the platform to ensure accurate program implementation and identify opportunities for improvement.
• Builds the technical framework for complex, multi-channel digital campaigns to deliver a seamless and engaging customer experience.
• Serves as the marketing automation subject matter expert in campaign planning sessions, providing guidance to optimize strategies, workflows, and outcomes.

• Partners with sales enablement, inside sales, and marketing teams to align demand generation programs, enhance lead tracking methodologies, and improve the accuracy and clarity of performance reporting.
• Collaborates with the enterprise data team to develop segmentation strategies, maintain data quality standards and ensure marketing efforts are supported by accurate, actionable data.
• Manages the relationship with marketing automation vendors, ensuring platform capabilities align with evolving business needs.
• Analyzes campaign performance, customer behavior, and engagement trends to identify actionable insights that drive continuous improvement.
• Creates and shares reports, dashboards, and performance summaries with key stakeholders to measure success against KPIs.
• Monitors deliverability, engagement rates, and compliance with regulations such as CAN-SPAM and GDPR.
• Stays current on Salesforce Marketing Cloud feature releases, digital marketing trends, and best practices, incorporating new capabilities where beneficial.
• Serves as a subject matter expert for marketing automation platforms, providing guidance, training and support to internal users.

• Stays current on the latest trends, innovations, and educational resources in marketing automation and email marketing to ensure continuous professional development and the application of cutting-edge practices.
• Actively monitors and assimilates industry best practices, emerging trends, and potential partnership opportunities to enhance the effectiveness of the team's email marketing initiatives.

• A Bachelor's degree in marketing, communications, or a related field is required, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 3 years, with 5 years of marketing experience preferred, with demand generation and marketing automation exposure or other applicable experience is needed.
• Proven hands-on experience with Salesforce, Marketing Cloud, as well as experience with integrations between Salesforce Marketing Cloud and CRMs like Salesforce Sales or Service Cloud, is essential.
• Financial industry experience is preferred, and Salesforce Marketing Cloud certifications are required.
• Deep knowledge of key SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder. Background in developing journey maps or customer lifecycle frameworks.
• Solid understanding of client segmentation based on product ownership data to tailor custom product, service propositions and/or thought leadership content.
• Solid understanding of digital marketing concepts, customer lifecycle strategies, and data privacy compliance. Experience managing campaign builds from strategy through to deployment and reporting.
• General knowledge of the financial industry and competitor's products.
• Strong listening, written and verbal communication skills, with the ability to communicate at all levels of the organization.
• Strong grammatical and proofreading skills and the ability to adapt writing copy to various audiences, purposes, or media.
• Solid creative style skills. Strong problem-solving, decision-making, and organizational skills. Demonstrates creativity, out-of-the-box thinking, and resourcefulness to consistently help the team meet goals.
• Ability to handle multiple facets of projects at multiple phases of development and implementation.
• Strong interpersonal skills with the ability to establish and maintain cooperative working relationships with internal and external partners.
• Advanced computer skills, including MS Office applications and customer relationship management (CRM) programs.