65 Marketing Campaigns jobs in Tampa

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.

Who We Are: Wolters Kluwer: The world is a big place, find your place here. (

**What We Offer: **

The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.

Office Locations: Contact Wolters Kluwer | Wolters Kluwer (

What You'll be Doing:

As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology … and winning as a team.

Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.

**Key Tasks: **

• Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.

• Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.

• Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.

• In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems

• Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.

• Analyze data from marketing efforts to assess performance.

• Contribute to budget tracking and actuals reporting.

• Other activities as requested by your manager.

• • Contribute to brainstorming and idea generation for marketing campaigns.

• Utilize/own marketing databases and customer relationship management (CRM) tools.

You're a Great Fit if You Meet These Requirements :

• Have a BA/BS degree or equivalent

• Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities

• Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)

• Analytical thinking: ability to analyze and interpret marketing data.

• Effective verbal and written communication skills.

• Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity

• Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do

• Possess a problem-solving attitude with the ability to recommend solutions to problems

We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference

Additional Information:

Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available at

Diversity Matters: Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
**Who We Are: Wolters Kluwer: The world is a big place, find your place here. ( We Offer: **
The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.
**Office Locations:** **Contact Wolters Kluwer | Wolters Kluwer ( You'll be Doing:**
As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology . and winning as a team.
Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.
**Key Tasks: **
+ Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.
+ Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.
+ Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.
+ In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems
+ Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
+ Analyze data from marketing efforts to assess performance.
+ Contribute to budget tracking and actuals reporting.
+ Other activities as requested by your manager.
+ - Contribute to brainstorming and idea generation for marketing campaigns.
+ Utilize/own marketing databases and customer relationship management (CRM) tools.
**You're a Great Fit if You Meet These Requirements** **:**
+ Have a BA/BS degree or equivalent
+ Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities
+ Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)
+ Analytical thinking: ability to analyze and interpret marketing data.
+ Effective verbal and written communication skills.
+ Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity
+ Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do
+ Possess a problem-solving attitude with the ability to recommend solutions to problems
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference
**Additional Information:**
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including **Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave** . Full details of our benefits are available at Matters:** Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America's Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America's Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They're not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Join to apply for the Marketing Associate, Global Campaigns role at Alvarez & Marsal

Join to apply for the Marketing Associate, Global Campaigns role at Alvarez & Marsal

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare why our people love working at A&M.

Description

About Alvarez & Marsal

Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare why our people love working at A&M.

About the Role:

Alvarez & Marsal is seeking a dynamic and motivated Marketing Associate, Global Campaigns to join our Global Marketing team in Tampa. This entry-level position offers an exciting opportunity to contribute to the execution of global marketing campaigns, including social media, web content, SEO, and thought leadership initiatives. The ideal candidate will thrive in a fast-paced environment, managing multiple projects while interacting with senior stakeholders. A commitment to quality, process excellence, and client-first service is essential.

Key Responsibilities:

• Campaign Execution:
• Collaborate with team members to execute marketing tasks such as content creation, campaign management, and performance reporting.
• Develop proficiency in marketing technology platforms including Account Engagement, Salesforce, Dataroma, Drupal, Cvent, and Oktopost.
• Master technical skills and understand the end-to-end campaign process.
• Training and Development:
• Engage in continuous learning of A&M's campaign planning and management processes, including project intake, asset development, content proofing, and campaign tracking.
• Demonstrate reliability, urgency, and responsiveness to ensure projects meet deadlines, budgets, and client expectations.
• Communication:
• Communicate effectively with internal clients, global marketing teams, and vendors, adapting communication styles to suit different audiences and situations.
• Pay close attention to detail, proofread materials, respond promptly to feedback, and build confidence in presenting and facilitating meetings.
• Problem-Solving:
• Anticipate campaign challenges early, deescalate issues, and collaborate with managers to find solutions.
• Manage workload, prioritize tasks, and communicate proactively when facing bandwidth issues or difficulty meeting deadlines.
• Best Practices:
• Apply best practices and communicate potential improvements to leadership.
• Build relationships with marketing peers, understand business and market priorities, and use these insights to confidently offer recommendations.
  

Qualifications:

• 1 - 3 years of experience in a corporate marketing organization, ideally supporting global marketing efforts in a matrixed environment with multiple divisions and business units.
• Strong understanding of marketing campaign structures, best practices, and project planning and management techniques.
• Experience in organizing and analyzing campaign results, with the ability to discern engagement trends.
• Proven track record in executing multifaceted marketing campaigns, including web, email, social media, digital advertising, and data components.
  
  

Your journey at A&M

We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each persons unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top-notch training and on-the-job learning opportunities, you can acquire new skills and advance your career.

We prioritize your well-being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high-performing and passionate professionals.

Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan. Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal. Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type. Click here for more information regarding A&Ms benefits programs

The salary range is $55,000 - $5,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.

Inclusive Diversity

A&Ms entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&Ms core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsals practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Seniority level

• Seniority level Associate

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

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Our client is searching for a strategic and results-driven Digital Marketing Strategy Manager to spearhead innovative campaigns in **Tampa, Florida, US**. This role is ideal for a seasoned marketing professional with a proven ability to develop and execute comprehensive digital marketing plans that drive brand awareness, customer engagement, and revenue growth. The successful candidate will be responsible for defining the overarching digital marketing strategy, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will conduct market research and competitor analysis to identify emerging trends and opportunities. Key responsibilities include setting clear campaign objectives, defining target audiences, developing compelling messaging, and managing marketing budgets effectively. This role requires hands-on experience with various digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Marketo). You will oversee the creation of engaging content across multiple channels, optimize campaigns for maximum ROI, and provide regular performance reports to senior management, offering actionable insights and recommendations for continuous improvement. The Digital Marketing Strategy Manager will also collaborate with internal teams, including sales, product development, and creative services, to ensure brand consistency and alignment of marketing efforts. Strong analytical skills, creativity, and a deep understanding of the digital landscape are essential. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of five years of progressive experience in digital marketing strategy. Excellent leadership, communication, and project management skills are crucial for success in this role. This is an exciting opportunity to make a significant impact on our client's market presence and growth trajectory.

Our client, a rapidly growing consumer goods company, is seeking a visionary Director of Digital Marketing Strategy to lead their online presence and customer acquisition efforts. Based in the vibrant city of Tampa, Florida, US , this role is essential for driving brand awareness, engagement, and revenue through innovative digital marketing campaigns. The ideal candidate will possess a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics.

Key responsibilities include developing and executing a data-driven digital marketing strategy aligned with overarching business objectives. You will oversee the management of all digital marketing channels, optimizing campaigns to maximize ROI and achieve key performance indicators (KPIs). This involves leading a team of digital marketing specialists, providing mentorship, and fostering a culture of continuous improvement and experimentation. Budget management for all digital marketing activities will be a crucial aspect of this role.

The Director of Digital Marketing Strategy will conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends. You will analyze campaign performance data, generate insightful reports, and present findings and recommendations to senior leadership. Collaboration with product development, sales, and creative teams is essential to ensure cohesive brand messaging and integrated marketing efforts. Expertise in marketing automation tools, CRM systems, and advanced analytics platforms is required. This position offers a significant opportunity to shape the digital future of a prominent brand in the dynamic market of Tampa, Florida, US .

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
• 10+ years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role.
• Proven track record of developing and implementing successful digital marketing strategies across multiple channels.
• In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Strong analytical, quantitative, and problem-solving skills.
• Excellent leadership, team management, and communication skills.
• Experience managing significant marketing budgets and driving measurable results.
• Familiarity with the consumer goods industry is a plus.
• Based in or willing to relocate to the Tampa, Florida, US area.

Our client is seeking an innovative and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in **Jacksonville, Florida, US**. This senior leadership role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. The Director will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing. You will be expected to conduct thorough market research, analyze campaign performance, and identify new opportunities for digital engagement. Key responsibilities include setting strategic objectives, managing the digital marketing budget, leading a team of marketing professionals, and collaborating with cross-functional teams to ensure alignment with overall business goals. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to manage multiple complex projects simultaneously, and exceptional leadership and communication skills. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. This role requires a strategic thinker with a hands-on approach, capable of translating business objectives into actionable digital marketing plans. You will be tasked with optimizing digital campaigns for maximum ROI, staying abreast of emerging digital trends, and fostering a culture of continuous improvement and data-driven decision-making within the marketing department. The successful candidate will be instrumental in shaping the company's online presence and driving measurable business outcomes through cutting-edge digital strategies. This is a vital role for someone looking to make a significant impact on a growing organization's digital footprint and market penetration.

Our client is seeking a visionary and results-driven Director of Digital Marketing Strategy to lead their marketing initiatives in Tampa, Florida, US . This senior role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve measurable business objectives. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, email marketing, and performance analytics. You will lead a talented team, fostering a collaborative and innovative environment. Key responsibilities include setting strategic direction, managing the digital marketing budget, overseeing campaign execution across multiple channels, and analyzing performance data to optimize strategies and maximize ROI. The Director will work closely with cross-functional teams, including sales, product development, and creative services, to ensure brand consistency and alignment with overall business goals. We are looking for a data-driven leader with exceptional strategic thinking, strong analytical skills, and a proven ability to translate complex insights into actionable marketing plans. The ability to stay ahead of emerging digital trends and technologies is crucial. This role demands excellent leadership qualities, persuasive communication skills, and a passion for driving impactful marketing outcomes in a dynamic marketplace.

Key Responsibilities:

• Develop and implement innovative digital marketing strategies across all online channels.
• Lead and mentor the digital marketing team, fostering a high-performance culture.
• Oversee the planning, execution, and optimization of SEO, SEM, social media, content, and email marketing campaigns.
• Manage the digital marketing budget and allocate resources effectively to achieve KPIs.
• Analyze campaign performance, website traffic, and user behavior to identify insights and drive improvements.
• Ensure brand consistency and a cohesive customer experience across all digital touchpoints.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Report on key marketing metrics and performance to senior leadership.
• Drive innovation and experimentation within the digital marketing function.

**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.

**Essential Duties and Responsibilities:**
+ Partners with Marketing Research team and external agencies to develop programs to inform marketing strategy, including the development of primary and secondary research projects, surveys, focus groups and data mining activities. Makes actionable recommendations based on insights.
+ Develops annual marketing plans, at national and local levels.
+ Accountable for forecasting and delivering the results of the marketing strategies implemented
+ Acts as the expert in understanding the Prospective Advisor target audience. Crafts the prospect journey throughout the sales funnel, from brand awareness through closing the sale.
+ Provides thought leadership and cross-department coordination for emerging disciplines related to direct marketing (online and offline), database marketing, content marketing and digital marketing
+ Profiles key segments/personas targeted by corporate clients, and identifies current and desired user journeys.
+ Works closely with in-house account management and Raymond James' creative agency to develop integrated plans to reach targeted audiences using digital and traditional tactics.
+ Works with brand management team to align media plans and messaging between corporate client campaigns and national consumer campaign to ensure a consistent messaging experience for each target audience - clients and financial advisors.
+ Prepares cost estimates and oversees budgets for campaigns, vendor products and internal projects.
+ Manages team and agency relationships to kick off, optimize and conclude offline and online campaigns.
+ Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.
+ Develops actionable analysis on the effectiveness of various marketing campaigns across the Marketing team, including the measurement of print, online, direct marketing, email, social media and CRM programs.
+ Establishes consistency in how Raymond James Marketing evaluates success of campaign initiatives, across clients.
+ Continues to strengthen relationship between Raymond James Marketing and agency partners.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
+ Media planning discipline, including online and offline media, and campaign reporting.
+ Development and execution of direct marketing campaigns.
+ Use of search engine marketing and search engine optimization in the context of marketing plans to achieve targeted objectives.
+ Familiarity with inbound marketing processes and platforms, including onboarding marketing automation platforms and nurture marketing skill sets.
**Skill in:**
+ Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Proven strong negotiation, conflict resolution and relationship management skills.
+ Operating web analytics, CRM, and marketing automation software applications, such as Google Analytics and DoubleClick for Advertisers, Microsoft Dynamics CRM, Oracle Eloqua.
**Ability to:**
+ Interact with management at all levels.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and have an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work independently of day-to-day oversight.
+ Understand creative production processes.
+ Continuously adapt to introduction of new digital concepts.