Senior Omni Channel Marketing Manager, Joico

90231 Culver City, California Henkel

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Senior Omni Channel Marketing Manager, Joico
**_About_** **_this_** **_Position_**
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
**Dare to learn new skills, advance in your career and make an impact at Henkel. **
**What you´ll do**
+ The Joico Omni Channel Sr Marketing Manager will be the brand champion within the US market who will be responsible for total ownership of the assigned brands. Main responsibilites include: designing and delivering full promotional strategy, managing existing core business, and executing new product launches commercialization campaigns. The primary roles and responsibilities allow the position to take full ownership of projects from ideation to execution.
**Main Responsibilities**
+ Accountable for executing Joico trade/channel marketing campaigns in the US to launch new products and grow/maintain existing product business.
+ Partner with sales management to plan and execute trade and retail programs. This includes creating and implementing annual promotional plans, POG design, sampling initiatives and conversion strategies.
+ Responsible for optimizing brand growth in the US market, while ensuring global image, standards and direction is upheld.
+ Lead shopper insight study to drive overall brand growth/strategy.
+ Budget/Invoice tracking & processing.
+ Prepare bimonthly national promotional analysis, competitive information and post-launch analysis. Analyze sales results continuously to ensure that resources are focused on achieving company objectives
**What makes you a good fit**
+ Bachelor's Degree required (Preference for degree in business, marketing, operations, supply chain) / MBA Preferred.
+ Beauty industry, haircare and haircolor category management experience.
+ Minimum 7 years of experience in FMCG, salon professional/consumer beauty care preferred.
+ SAP experience preferred.
+ Self-starter and self-motivated. Displays a sense of urgency.
+ Detail oriented and extremely organized.
+ Capacity for multi-tasking with ability to switch tasks and reprioritize.
+ Ability to work with tight deadlines.
+ Entrepreneurially minded.
+ Works well with multiple company departments.
+ Proficient in Word, Excel, and PowerPoint.
**Some benefits of joining Henkel**
+ **Health Insurance:** affordable plans for medical, dental, vision and wellbeing starting on day 1
+ **Work-Life Balance:** Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
+ **Financial:** 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
+ **Family Support:** 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
+ **Career Growth:** diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $120,000.00 - $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
**JOB ID:**
**Job Locations:** United States, CA, Culver City, CA
**Contact information for application-related questions:**
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
**Application Deadline:** As long as the vacancy is listed on our Career Site, we are happy to receive your application
**Job-Center:** If you have an application already, you can create or log in to your accounthere ( to check the status of your application. In case of new account creation, please use your email address that you applied with.
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Senior Producer - XCMGS, Cross-Category, Cross-Channel Marketing (XCM)

90407 Santa Monica, California Amazon

Posted 2 days ago

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Description
The Amazon Cross Channel, Cross Category Marketing (XCM) Team is looking for a creative, organized, and versatile Senior Producer to deliver social, print, digital and video projects across Amazon brands. This role will be a 360 producer role focused on campaigns supported by the XCM Global Studio.
XCM is the internal advertising team setting design and creative direction for Amazon's global brand. Our mission is to be the most customer-centric collective of creative thinkers, dreamers and doers. This manifests itself through visual design, branding, photography, video, social, digital, advertising and user experience design. We collaborate with business partners around the world to support a wide range of devices, services, features, and retail categories. We apply strategic insight to delight customers - driving discovery, engagement, and trust.
Note on Location: We are open to this role being located in Seattle, WA New York, NY or Santa Monica, CA.
Key job responsibilities
- Remove roadblocks to production
- Bid, hire and manage production partners for projects
- Attend shoots and ensure all deliverables are meeting business partner expectations, including adherence to established timelines and budgets
- Provide leadership and guidance to producer team, driving production against the lens of Amazon's Leadership Principles and raising the creative bar.
- Create budget controls to drive accuracy in forecasting and estimating
- Communicate project statuses daily, flagging and troubleshooting potential issues
- Archive and deliver final assets
Key job responsibilities
5+ years experience at an advertising agency and/or in-house production team.
- Portfolio or reel demonstrating production work and capabilities
- Completed Bachelor's Degree or equivalent experience
Preferred qualifications
- Excellent written and verbal communication skills
- Self-starter that can operate efficiently within ambiguous situations
- Excellent time management skills with the ability to set priorities, multi-task and meet deadlines
- Collaborative with proven ability to work across teams and synthesize input from creative stakeholders
- Working knowledge of photo production, post production, lighting, composition, color quality, and aesthetics
- An existing network of production and creative resources
- Working knowledge of production software for both Mac and PC platforms
- Advanced-level knowledge of Adobe creative suite
A day in the life
A day in the life
You will work closely with the creatives, designers and campaign team to develop best practices, scale process and deliver bar raising work. Strong organization and communication skills are basic requirements, as well as the ability manage the expectations of your internal production partners and clients.
About the team
About the team
XCM's Creative team is the internal marketing team setting design and brand direction for Amazon's global brand. Our mission is to be the most customer-centric collective of creative thinkers, dreamers and doers. This manifest itself through visual design, branding, photography, video, social, digital, advertising and user experience design. We are responsible for branding and the creative development of style guides for the Amazon master brand and collaborate with business partners around the world to support a wide range of devices, services, features, and retail categories. We apply strategic insight to delight customers -driving discovery, engagement, and trust.
Basic Qualifications
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
Preferred Qualifications
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Director of Digital Marketing Strategy

90001 Los Angeles, California $160000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is a rapidly growing e-commerce powerhouse based in **Los Angeles, California, US**, known for its innovative approach to online retail and customer engagement. We are seeking a visionary and results-driven Director of Digital Marketing Strategy to lead our digital marketing efforts. This is a fully remote leadership position, offering the opportunity to shape and execute comprehensive digital strategies from anywhere in the world.

As the Director of Digital Marketing Strategy, you will be responsible for developing and implementing innovative, multi-channel digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, affiliate marketing, and performance advertising. You will define key performance indicators (KPIs), track campaign performance, and leverage data analytics to optimize strategies and maximize ROI. You will also stay abreast of the latest digital marketing trends and technologies, identifying new opportunities for growth and innovation.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree or MBA being highly desirable. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant business growth is essential. Deep expertise across various digital marketing channels and platforms, along with strong analytical and problem-solving skills, is a must. Excellent leadership, communication, and stakeholder management skills are critical for collaborating with remote teams and executive leadership. A passion for e-commerce and a forward-thinking approach to digital strategy are paramount. Join our globally distributed team and drive the future of digital marketing remotely.
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Remote Director of Digital Marketing Strategy

90001 Los Angeles, California $130000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client, a forward-thinking leader in its industry, is looking for an innovative and strategic Remote Director of Digital Marketing to shape and execute our digital presence. This fully remote role offers the flexibility to work from anywhere while driving impactful marketing initiatives. You will be responsible for developing and overseeing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate is a visionary leader with a deep understanding of the digital landscape, proven experience in managing successful campaigns, and a strong analytical mindset to optimize performance and ROI.

Key responsibilities include:
  • Developing and implementing integrated digital marketing strategies aligned with business objectives.
  • Managing and optimizing all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Overseeing the creation of engaging and high-quality digital content across various platforms.
  • Developing and managing digital advertising campaigns, including budget allocation and performance monitoring.
  • Analyzing marketing data and key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.
  • Leading and mentoring a remote team of digital marketing specialists.
  • Staying abreast of the latest digital marketing trends, technologies, and best practices.
  • Collaborating with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging.
  • Managing the digital marketing budget and ensuring efficient resource allocation.
  • Driving website traffic, lead generation, and customer acquisition through strategic digital initiatives.
We require a Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is a strong plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or directorial role, is essential. Proven experience in developing and executing successful SEO, SEM, social media, and content marketing strategies is a must. Strong analytical skills with expertise in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) are required. Excellent leadership, communication, and project management skills are paramount for this remote position. The ability to think strategically, drive results, and manage a remote team effectively is critical. If you are a results-oriented digital marketing leader passionate about leveraging the power of online channels, we encourage you to apply.
Apply Now

Senior Director of Marketing Strategy

90001 Los Angeles, California $180000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client, a leading global technology firm renowned for its innovative software solutions, is seeking a highly strategic and results-oriented Senior Director of Marketing Strategy to join their entirely remote team. This executive-level position is crucial for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all market segments. The ideal candidate will possess a deep understanding of digital marketing, market analytics, and brand positioning, with a proven ability to lead high-performing teams in a virtual environment.

Responsibilities:
  • Develop and implement innovative, data-driven marketing strategies aligned with the company's overall business objectives and growth targets.
  • Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, social, content, and other relevant channels.
  • Conduct in-depth market research, competitive analysis, and customer segmentation to identify new opportunities and refine strategies.
  • Define key performance indicators (KPIs) and establish robust reporting mechanisms to measure the effectiveness of marketing initiatives and ROI.
  • Lead, mentor, and inspire a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
  • Manage the marketing budget, ensuring efficient allocation of resources and maximum impact.
  • Collaborate closely with sales, product, and executive leadership to ensure cohesive go-to-market strategies.
  • Drive brand positioning and messaging consistency across all touchpoints to enhance brand equity and market perception.
  • Stay abreast of emerging marketing trends, technologies, and best practices, incorporating them into the company's marketing efforts.
  • Develop and manage strategic partnerships and alliances to expand market reach.
  • Champion customer-centric marketing approaches, ensuring that all strategies are aligned with customer needs and preferences.
Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 10-12 years of progressive experience in marketing leadership roles, with a strong focus on strategy development and execution.
  • Proven success in developing and implementing large-scale, multi-channel marketing campaigns that have driven significant business results.
  • Extensive experience with digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
  • Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-informed decisions.
  • Exceptional leadership and people management skills, with a demonstrated ability to build, motivate, and develop high-performing remote teams.
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage with stakeholders at all levels of the organization.
  • Strategic thinker with a strong understanding of brand management, market dynamics, and competitive landscapes.
  • Experience in the B2B technology sector is highly desirable.
  • Proficiency in marketing analytics tools and CRM systems.
This is a unique opportunity for a visionary marketing leader to shape the future trajectory of a dynamic technology company from the ground up, driving significant growth and establishing a commanding market presence, all within a fully remote work environment.
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Marketing Strategy Intern, MBA - Alterna Haircare - Summer 2026

90231 Culver City, California Henkel

Posted 2 days ago

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Marketing Strategy Intern, MBA - Alterna Haircare - Summer 2026
**_About_** **_this_** **_Position_**
At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. 
This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. 
**Dare to learn new skills, advance in your career and make an impact at Henkel.**
**What you'll do**
+ Get hands-on experience leading competitive analysis to inform strategic marketing decisions
+ Analyze the competitive landscape to identify innovation and branding white space
+ Translate market insights into actionable recommendations for the 3-year innovation pipeline
+ Collaborate with cross-functional teams to align competitive insights with business objectives
+ Synthesize data and trends into compelling narratives that support innovation strategy
+ Contribute to shaping future product and brand positioning through strategic analysis
**What makes you a good fit**
+ An MBA student pursuing a degree in Marketing graduating in 2027
+ Strong ability to gather and analyze data sets to develop fact-based recommendations
+ Comfortable applying strategic frameworks and marketing research best practices
+ Interest in beauty and haircare industry
**Some benefits of joining Henkel as an intern**
+ Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
+ Countless learning opportunities available through Henkel's online learning platform with over 9,000 professional courses.
+ Networking events with Henkel business leaders, experts and sustainability ambassadors.
+ Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
+ In-person and virtual social events to connect with other Henkel interns across the country.
**Following your internship, you may be invited to join Henkel as a returning intern or full-time employee. **
**Additional information**
+ This internship is NOT eligible for a housing stipend or relocation support. 
+ Henkel's Summer 2026 internship program starts on May 27th, 2026, and runs through mid-August.  
+ Recruitment for our 2026 internships starts in late August 2025 and runs through early March 2026 or until all our positions are filled.  
+ If selected to move forward in our recruitment process, you will receive an email from our talent acquisition team.
+ If a position you applied to is filled by another candidate, you will receive an email from our team alerting you that the position is closed.
The salary for this role is $29-$37/hour. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
**JOB ID:** req75484
**Job Locations:** United States, CA, Culver City, CA
**Contact information for application-related questions:**
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
**Application Deadline:** As long as the vacancy is listed on our Career Site, we are happy to receive your application
**Job-Center:** If you have an application already, you can create or log in to your accounthere ( to check the status of your application. In case of new account creation, please use your email address that you applied with.
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Senior Marketing Manager - Digital Strategy

90001 Los Angeles, California $135000 Annually WhatJobs

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full-time
Our client, a forward-thinking leader in its industry, is seeking an innovative and results-driven Senior Marketing Manager with a specialization in Digital Strategy to join their fully remote marketing department. This role is critical in shaping and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content strategy, and website management. The ideal candidate possesses a deep understanding of digital marketing trends, data-driven decision-making capabilities, and a proven track record of successful campaign execution in a remote-first environment.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, paid social, display advertising, and email marketing.
  • Lead the creation and execution of compelling content strategies across various digital platforms.
  • Manage the company's website, ensuring optimal user experience, performance, and conversion rates.
  • Analyze campaign performance using analytics tools (e.g., Google Analytics), providing insights and recommendations for optimization.
  • Develop and manage digital marketing budgets, ensuring efficient allocation of resources and maximum ROI.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing efforts.
  • Manage relationships with external agencies and vendors as needed.
  • Mentor and guide junior marketing team members.
  • Develop and execute strategies for customer acquisition, engagement, and retention through digital channels.
  • Conduct market research and competitive analysis to identify new opportunities.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA or Master's degree is a plus.
  • Minimum of 7 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Strong leadership, project management, and communication abilities.
  • Demonstrated success in managing digital marketing campaigns that deliver measurable results.
  • Ability to thrive in a fully remote, collaborative work environment.
  • Creative and innovative mindset with a passion for digital marketing.
Our client is committed to fostering a high-performing, remote-first culture and offers a competitive compensation package, comprehensive benefits, and ample opportunities for professional advancement. This is an exciting chance to lead digital marketing initiatives for a dynamic organization and significantly impact its growth trajectory.
Apply Now
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About the latest Marketing channels Jobs in Los Angeles !

Staff CRM Marketing and Strategy Lead

90006 Los Angeles, California Intuit

Posted 2 days ago

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**Overview**
Intuit's Consumer Group's CRM team is looking for an experienced engagement marketing leader managing email marketing in support of the TurboTax business. The Staff CRM Marketing Manager will be responsible for running campaigns essential to achieving the organization's retention goals and delivering personalized experiences to our customer base.
You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You manage and develop a high performing cross functional team, creating campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.
**What you'll bring**
+ 6-10 years experience managing an elaborate email marketing program for a Fortune 500 company
+ Impeccable knowledge of email marketing best practices, especially around creative and story-telling.
+ Passion for creative, copy and campaign development and deep-bench experience working with creative teams.
+ Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
+ Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.
+ Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
+ Strong analytical and data manipulations skills that result in meaningful insights and that drive performance
**How you will lead**
+ Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
+ Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout our communications.
+ Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
+ Help define channel contact strategy, maintaining calendars and defining governance protocols.
+ Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP set up and implementation to dynamic content execution.
+ Partner with Strategy partners to help devise, implement and measure complex test plans.
+ Report on channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization (leadership to business stakeholders). Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position in Southern California is $150,500-203,500 and Bay Area is $158,000-213,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits) ( . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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Vice President of Marketing & Brand Strategy

90001 Los Angeles, California $180000 Annually WhatJobs

Posted 15 days ago

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full-time
Our client, a rapidly growing consumer goods company, is seeking a visionary and strategic Vice President of Marketing & Brand Strategy to lead their marketing efforts in Los Angeles, California . This executive role is responsible for shaping the company's brand identity, driving market penetration, and developing innovative marketing campaigns that resonate with target audiences. You will oversee all aspects of marketing, including brand management, digital marketing, content strategy, public relations, and market research. The ideal candidate possesses a proven track record of developing and executing successful marketing strategies that have resulted in significant brand growth and revenue increases. This hybrid position requires a blend of on-site leadership presence for team engagement and strategic planning, along with the flexibility for remote work during focused analysis and content development phases. You will lead a talented team of marketing professionals, fostering a creative and results-oriented environment. Key responsibilities include defining the brand's long-term vision, developing go-to-market strategies, managing marketing budgets, and analyzing market trends to identify new opportunities. Experience in consumer packaged goods (CPG) or a related industry is highly desirable. Strong analytical skills, a deep understanding of digital marketing channels, and a passion for building strong, memorable brands are essential. Our client is looking for a dynamic leader who can inspire their team and drive the company's marketing initiatives to new heights.

Responsibilities:
  • Develop and implement comprehensive marketing and brand strategies to drive company growth.
  • Oversee all marketing functions, including brand management, digital marketing, social media, content, PR, and advertising.
  • Define and articulate the company's brand positioning and messaging across all channels.
  • Lead the development and execution of integrated marketing campaigns.
  • Manage marketing budgets, ensuring optimal allocation of resources and ROI.
  • Conduct market research and competitive analysis to identify trends and opportunities.
  • Lead, mentor, and develop a high-performing marketing team.
  • Collaborate with sales, product development, and other departments to ensure alignment.
  • Measure and report on the performance of marketing campaigns and initiatives.
  • Stay abreast of emerging marketing trends and technologies.

Qualifications:
  • Master's degree in Marketing, Business Administration, or a related field.
  • 10+ years of progressive experience in marketing, with at least 5 years in a senior leadership role (e.g., Director, VP).
  • Proven success in developing and executing brand strategies and integrated marketing campaigns.
  • Extensive experience in digital marketing, social media, content marketing, and SEO/SEM.
  • Strong analytical and data interpretation skills, with experience in marketing analytics tools.
  • Exceptional leadership, communication, and presentation skills.
  • Experience in the consumer goods (CPG) industry is highly preferred.
  • Ability to manage budgets and P&L responsibility.
  • Strategic thinking and a forward-looking approach to marketing innovation.
  • Ability to thrive in a hybrid work environment, demonstrating adaptability and leadership both on-site and remotely.
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Manager, Brand Strategy & Marketing (Digital Asset Management)

91506 Burbank, California Warner Bros. Discovery

Posted 2 days ago

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**_Welcome to Warner Bros. Discovery. the stuff dreams are made of._**
**Who We Are.**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the _creators_ bringing them to your living rooms and the _dreamers_ creating what's next.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Warner Bros. has been entertaining audiences for more than 90 years through the world's most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.
**Your New Role.**
+ The Manager, Brand Strategy & Marketing is responsible for overseeing the acquisition, procurement, and ingestion of a high volume of marketing assets-including Key Art, Unit Photography, Gallery Shoots, AV materials, and other campaign deliverables-from network partners and internal stakeholders. The position ensures that all assets are accurately tracked, cleared, and published across internal systems and B2B platforms, maintaining compliance with legal and talent approvals.
**Your Role Accountabilities.**
+ Manages the tracking, and ingestion of a high volume of marketing assets-including Key Art, Unit Episodic, Gallery, Promos, and Trailers-while ensuring timely updates to the company-wide marketing asset library and seamless publishing to the B2B platform. Oversight of compliance with talent and legal approvals and managing all domestic and international communications related to asset receipt and delivery timelines. Collaborates extensively with cross-functional teams such as Art & Advertising, Marketing Operations, WB International Television, Domestic Home Video, International, Consumer Products, Marketing, Music, Syndication, Production Offices, Legal, and Labor Relations. In partnership with the Brand Marketing Assets Supervisor, the role leads and delegates all brand coverage and asset acquisition efforts, ensuring consistency and integrity of brand and IP representation across global distribution channels. Responsibilities also include managing assigned IP from a brand perspective, which encompasses script reading, assigning and reviewing coverage, overseeing image retouching and editing, and maintaining accurate metadata. The role supervises the distribution of coverage memos and coordinates union billing with finance, ensuring that all projects and assets are delivered on time, within budget, and in alignment with brand standards.
+ Manages the end-to-end workflow of marketing asset acquisition from network partners, ensuring seamless coordination across procurement, legal, and brand compliance. Oversees brand integrity for current and legacy titles across all marketing channels, events, and activations. Acts as the primary liaison between networks, internal brand teams, and external clients, while ensuring all contractual documents are properly routed and approved in line with regulatory and brand standards.
+ Acts as key liaison between internal teams and external partners, delivering strategic and creative feedback while managing brand approvals with precision. Oversees the full asset review and delivery workflow to ensure alignment with brand standards and legal requirements. Collaborates cross-functionally with departments including publicity, production, legal, creative, social, franchise, and consumer products to implement brand strategy across all campaign phases. Ensures all assets are cleared, compliant, and consistently executed across touchpoints.
+ Oversees the Brand Asset team's operational readiness by maintaining up-to-date documentation-including brand guidelines, protocols, and training materials-and leading onboarding and training for supervisors and contingency staff. Partners with the Brand Asset Supervisor to identify and implement tools and workflow improvements that enhance efficiency and knowledge-sharing. Communicates proposed process changes to the SVP, Brand Strategy & Marketing to ensure strategic alignment and operational consistency.
+ Provides on-set production support and serves as the primary liaison for gallery shoots and in-production needs, ensuring all logistical and brand requirements are met. Coordinates across creative, production, and brand teams to uphold brand standards and ensure deliverables align with marketing objectives and compliance protocols.
+ Supervises the Brand Marketing Assets Supervisor with the SVP, as well as supervises a third party temp (Coordinator) and Freelance Photographers.
+ Performs other related duties as assigned.
**Qualifications & Experience.**
Work Experience
+ Previous TV photo marketing and/or publicity experience required.
+ 5+ years of digital asset and/or media asset management experience in entertainment, studio, or agency
+ Ability to work in a fast-paced environment with multiple stakeholders, prioritizing tasks and escalating issues as needed
+ Strong knowledge of digital file specs and formats across AV, Digital, and Print Production
+ Strong experience working knowledge of production required
+ Account/Client Services experience required
+ Significant project management experience required
+ Experience working with Business Affairs, Legal and Clearances within entertainment field preferred
Education, Professional Training, Technical Training or Certification
+ High School diploma or equivalent required.
+ Bachelor's degree in related field strongly preferred.
Knowledge/Skills
+ Strong knowledge of marketing
+ Understanding of production, workflow and process (including but not limited to, storylines, casting, key production info, scheduling, etc.)
+ Extensive direct knowledge of production planning and marketing strategic approach required for content Releases
+ A background that demonstrates success in budgetary management, resource time management and workflow
+ Excellent communication skills
+ Excellent organizational skills and a keen eye for detail
+ Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities.
+ Familiarity with digital marketing, including but not limited to leveraging search, social, mobile marketing, connected device marketing and streaming platforms to drive engagement
+ Proven creative thinker and problem solver with the ability to help crystallize creative concepts as well as build around them for bigger impact
+ Basic retouching skills: ability to do perform minor cleanup, color, and contrast adjustment a plus.
+ Experience with Photoshop is required; familiarity with Adobe Lightroom, Bridge, Illustrator, and InDesign is preferred. Photo Mechanic a plus.
+ Familiarity with union photographers and rules strongly preferred.
+ Experience with Digital Fusion a plus.
Other Requirements
+ Sustained success as a teammate.
+ Must be able to work efficiently, maintain calm and project an upbeat attitude under pressure. Sense of humor is a plus.
+ Must be well organized and able to prioritize while juggling multiple concurrent projects with competing deadlines.
+ Must be able to manage others
+ Ability to effectively influence and communicate cross-functionally with all levels: exceptional verbal and written communication skills
+ Must be able to communicate clearly and succinctly with internal and external partners.
+ Must be able to be flexible with hours and work overtime and weekends as required.
+ Must be able to handle confidential information.
+ Must be able to handle legal contracts, talent information and IP information
+ Must be able to work within a TV production timeline and adaptable to production changes
+ Must be well organized and able to prioritize while juggling multiple concurrent projects
+ Must be able to communicate effectively and follow through on requests in a timely manner
+ Must be able to be flexible with hours and work overtime and weekends as required
+ Must be able to maintain a cheerful disposition in a fast-paced environment during demanding times.
+ Must be able to review and comprehend detailed documents.
+ Must be able and willing to take initiative and to problem solve as appropriate within the scope of responsibilities of this position.
+ Strong organizational skills and attention to detail required
+ Must be willing to work as a team and be available to all in department.
+ Must be willing to take initiative.
+ Must be able to problem solve.
+ Strong contacts in the photography industry.
+ Must be hard working, dedicated, and passionate about photography.
+ Must have a strong editorial sense and understand the relationship of the photography we produce in the larger world of press, marketing and social.
_Management has the right to add or change duties and job requirements at any time_ .
**How We Get Things Done.**
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
**Championing Inclusion at WBD**
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $71,890.00 - $133,510.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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