4,789 Marketing Cloud Consultant jobs in the United States
Digital Marketing
Posted 1 day ago
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Job Description
Doctors are overworked, burnt out, and are quitting in masses.
At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.
Our first product is an AI scribe that automates medical documentation.
Since May of 2023, we have:
- Acquired 20,000 paying and loving clinicians
- Generated 70,000 patient notes daily and over 2 million monthly
- Made thousands of clinicians happier
We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.
With an office in San Francisco, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have a little fun along the way.
ABOUT THE ROLE
We are looking for a highly analytical and hands-on Digital Marketer to join our group of elite marketers. This is a foundational role, meaning you'll be a key player in shaping and leading our digital channels. You will be responsible for developing, executing, and optimizing rapid-iteration digital campaigns in close partnership with our agency partners. This role is perfect for a strategic and agile marketer who thrives on data-driven decisions and is excited to build our digital channels from the ground up.
HOW YOU'LL MAKE AN IMPACT
- Strategy & Execution: You'll own the strategy, budget, and execution of our digital marketing initiatives across key channels, including paid social, paid search, digital sponsorships, media buys and digital brand buys
- Agency Collaboration: You'll work closely with our external agency partners, providing clear direction and leveraging their expertise to ensure our campaigns are aligned with business goals.
- Rapid Iteration: You'll design and run rapid-fire tests and iterative campaigns, focusing on learning and optimization to maximize ROI.
- Data Analysis: You'll be highly focused on monitoring KPIs and analyzing business data to find opportunities for improvement, continually refining our strategy and tactics.
- Cross-Functional Partnership: You will collaborate with our sales, product, and design teams to ensure our digital marketing efforts are fully integrated with our overall business objectives.
- Competitive Intelligence: You will stay on top of the latest digital marketing trends and track competitive activity to ensure we're always ahead of the curve.
- 7-10 years of experience in digital marketing expertise, with a proven track record of success in driving revenue growth.
- You have a player/coach mindset, with the ability and willingness to start as an IC and grow into leadership roles.
- You have creative and innovative thinking, with an ability to develop creative and engaging marketing campaigns.
- You're data-driven and analytical, with a strong ability to measure and report on marketing performance.
- Deep hands-on experience across a variety of paid and organic digital channels (e.g. Google Ads, LinkedIn, Facebook).
- A passion for healthcare & technology and a desire to make a positive impact on the industry.
- Competitive salary and equity in a high-growth company.
- Opportunity to make an immediate impact.
- Medical, dental, and vision benefits for US-based employees.
- Unlimited PTO.
- Company-sponsored annual retreats.
- 401(k) plan to support your long-term financial goals
- Commuter stipend for our San Francisco based employees
Digital Marketing Communications Consultant
Posted today
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Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Your Work Shapes the World at Caterpillar Inc.**
Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**About Cat Financial**
Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.
Role Definition
Support execution of various marketing campaigns activities, including creative development.
Responsibilities
- Support the business objective and opportunities to develop and align the marketing tactics.
- Conducting market/competitive research to identify new opportunities and industry trends.
- Monitor metrics to review the effectiveness of existing marketing tactics.
- Maintaining effective communications in the marketing department to discuss and align the marketing strategy to the changing business target.
Degree Requirement
Degree or equivalent experience desired
Skill Descriptors
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
- Communicates the importance of customer needs/expectations and commits to resolving them.
- Researches and verifies customer needs and expectations.
- Solicits customer satisfaction feedback and acts on improvement opportunities.
- Helps link organizational objectives to customer needs and expectations.
- Meets regularly with customers to understand their wants, needs and expectations.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Level Working Knowledge:
- Conducts business with one or two other countries.
- Follows policies and procedures governing business activities with another country.
- Obtains information regarding operational issues of other countries when making business decisions.
- Assesses key legal, regulatory, and financial issues specific to a particular country.
- Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Working Knowledge:
- Demonstrates experience participating in productive collaborative processes.
- Under guidance, initiates collaborative meetings.
- Assists in communicating shared goals with diverse groups and parties.
- Helps promote collaboration across generations, functions, regions, and levels.
- Helps solve business problems and meet business goals through collaborative processes.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
- Delivers helpful feedback that focuses on behaviors without offending the recipient.
- Listens to feedback without defensiveness and uses it for own communication effectiveness.
- Makes oral presentations and writes reports needed for own work.
- Avoids technical jargon when inappropriate.
- Looks for and considers non-verbal cues from individuals and groups.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Level Basic Understanding:
- Gives examples of decisions and who influenced whom in the decision.
- Describes key concepts of influencing.
- Documents and distributes suggestions and ideas, with supporting detail.
- Identifies local key players and decision makers.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
- Provides prompt and effective responses to client requests and interactions.
- Monitors client satisfaction levels on a regular basis.
- Alerts own team to problems in client satisfaction.
- Differentiates the roles and responsibilities in a business relationship.
- Works with clients to address critical issues and resolve major problems.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g., vendors, service providers, contractors, consultants, and suppliers).
Level Working Knowledge:
- Works with vendors to assure that products or services are delivered to time and quality specifications.
- Provides feedback on vendor performance to responsible contract administrators.
- Resolves routine issues or problems with vendors in organization's best interest.
- Identifies communications bottlenecks and recommends appropriate solutions.
- Builds effective working relationships with counterparts in vendor or supplier's organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
- Abides by the organization's policies on promotion and marketing communications to enhance business outcomes.
- Analyzes audiences during promotional and marketing communication events, to understand their perspectives.
- Assesses alternative delivery mechanisms for promotional and marketing communications.
- Assists in the development of marketing communication materials.
- Identifies communication barriers that hinder the objectives of marketing communication and resolves them.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$92,880.00 - $160,788.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
September 30, 2025 - October 7, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Digital Marketing Manager
Posted 10 days ago
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Job Description
Job Summary:
We are seeking a results-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The ideal candidate will be responsible for planning, implementing, and optimizing digital campaigns to drive traffic, engagement, lead generation, and brand awareness. This role requires a deep understanding of digital marketing channels, analytics, and content strategy, along with strong leadership and communication skills.
Key Responsibilities:
-- Develop and manage digital marketing campaigns across channels including email, social media, SEO, PPC, and content marketing
-- Monitor and analyze performance metrics to optimize campaigns and improve ROI
-- Manage and oversee the company’s online presence including website, social media, and digital advertising
-- Coordinate with creative teams to produce engaging content and visuals
-- Implement SEO strategies to improve search engine rankings and organic traffic
-- Plan and execute paid advertising campaigns using platforms such as Google Ads, Meta Ads, and LinkedIn
-- Track user behavior and campaign outcomes using analytics tools like Google Analytics, HubSpot, or similar
-- Stay current with digital marketing trends, tools, and best practices
-- Report on key performance indicators and provide recommendations for improvement
Requirements:
-- Bachelor’s degree in marketing, communications, or a related field
-- 3 to 5 years of experience in digital marketing, with proven campaign results
-- Proficiency in digital marketing tools, analytics platforms, and CRM systems
-- Strong understanding of SEO, SEM, email marketing, and social media strategy
-- Excellent written and verbal communication skills
-- Ability to manage multiple projects and meet deadlines in a remote work environment
-- Strong analytical skills and attention to detail
-- Experience managing budgets and vendor relationships is a plus
What We Offer:
-- Competitive salary and performance-based incentives
-- 100 percent remote work flexibility
-- Creative and collaborative work environment
-- Opportunities for career advancement and leadership
-- Access to training, marketing tools, and professional development resources
Company Details
Digital Marketing Specialist
Posted 27 days ago
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Job Description
We are seeking a talented Digital Marketing Specialist to join our team at Torrent Pharma. As a key member of the Marketing department, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and customer engagement. If you are passionate about digital marketing and have a creative mindset, we want to hear from you!
Responsibilities:- Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising
- Monitor and analyze the performance of campaigns to optimize results and drive ROI
- Create engaging content for digital platforms to attract and retain customers
- Collaborate with cross-functional teams to ensure alignment of marketing strategies
- Stay up-to-date with industry trends and best practices in digital marketing
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing, preferably in the pharmaceutical industry
- Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO, and social media management
- Strong analytical skills and attention to detail
- Excellent communication and teamwork abilities
If you are ready to take your digital marketing career to the next level, apply now to join our dynamic team at Torrent Pharma!
Company Details
Digital Marketing Manager
Posted 1 day ago
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Job Description
The Popal Group is a growing family-driven boutique hospitality group setting the standard for DC dining through ambitious restaurant concepts. We are currently seeking a Digital Marketing Manager to lead our digital presence, content strategy, and brand storytelling. The ideal candidate has a deep love of restaurants, is obsessed with the algorithm, and knows their way around a camera. We are looking for someone who is excited to build a robust social media brand, tell compelling stories, and grow with us as our group expands.
Preference will be given to candidates with experience in restaurants, food & beverage photography, and those comfortable both behind and occasionally in front of the camera.
Key Responsibilities Social Media & Content CreationImplement and manage social media strategy for current and future restaurants in alignment with the broader company PR and marketing strategy.
Create and manage a dynamic content calendar across all platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube Shorts).
Build and maintain a robust content library of high-quality photos and videos captured at restaurants, events, and behind-the-scenes (BTS) moments.
Produce and edit video content (short-form and long-form) for social channels, website, and internal use.
Develop engaging “Behind the Scenes” content to showcase chefs, staff, and the creative process at each restaurant.
Regularly update and refresh menus and ensure online listings reflect current offerings.
Collaborate with chefs, managers, and marketing/PR partners to brainstorm creative content ideas.
Direct photoshoots and video shoots, ensuring brand standards and creative vision are consistently met.
Develop and execute influencer and brand partnership campaigns, including outreach, relationship management, and tracking results.
Define KPIs and track performance, engagement, reach, and ROI of social campaigns.
Monitor trends, competitor activity, and algorithm changes to adjust strategies proactively.
Manage and respond to comments, DMs, and tagged posts in brand voice, escalating customer service requests to appropriate teams.
Research and engage with industry professionals, media outlets, and local influencers to strengthen brand reach.
Prepare monthly reporting dashboards with insights and actionable recommendations for ownership and stakeholders.
Continuously test new tools, platforms, and content formats to maximize digital impact.
Lead visual branding efforts across digital and print, ensuring brand consistency across all platforms.
Create compelling graphics for social media, newsletters, email campaigns, events, and in-house marketing collateral.
Design and update promotional materials for seasonal campaigns, menu launches, and special events.
Collaborate with creative agencies, freelancers, and photographers when needed to expand production capacity.
Write, design, and distribute internal company newsletters quarterly, highlighting team achievements, upcoming initiatives, and group updates.
Produce external newsletters for restaurant guests, including event promotions, announcements, seasonal offerings, and special campaigns.
Publish bi-monthly restaurant news features to keep guests engaged and informed.
Develop and maintain mailing lists segmented by restaurant and audience type.
Maintain and update company and restaurant websites to ensure accurate content, menus, photography, and event information.
Support SEO optimization and Google business listings to maximize visibility.
Ensure cohesive integration of content across digital platforms (social, email, website).
Manage digital advertising campaigns (Google Ads, Meta Ads, TikTok Ads), including budget allocation, targeting, and performance analysis.
Meet regularly with ownership, restaurant managers, and key stakeholders to ensure accurate, current, and compelling content is in circulation.
Collaborate with PR agencies/partners to amplify brand storytelling and media exposure.
Assist with event photography, videography, and digital coverage for launches, media previews, and special dinners.
Support company growth initiatives by shaping the digital presence for new restaurant openings.
Contribute to the development of brand-level marketing strategies to ensure long-term growth and recognition across the group.
2+ years in social media, digital marketing, or content creation (3–5 years preferred; hospitality or restaurant experience highly desirable).
Proficiency with content creation tools (Adobe Creative Suite, Canva, Lightroom, Final Cut Pro or similar).
Strong writing skills for captions, newsletters, and announcements.
Comfortable with photography and videography (DSLR, mirrorless, or iPhone).
Passion for food, hospitality, and storytelling.
Organized, proactive, and able to juggle multiple projects and deadlines.
Experience managing paid digital ad campaigns (social and search) preferred.
Background in restaurants, food & beverage photography, and/or culinary branding strongly preferred.
401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Digital Marketing Manager
Posted today
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Company Description
Kings leads the way in hunter-designed apparel and versatile proprietary patterns that keep you camouflaged in any terrain. We invest each element of our five-layer system with the technology, durability, and value you deserve, so you can stay in the field until you’re successful. Our approach has always been to create hunting gear tailored to different styles, body types, and budgets. As we continue to evolve our camo and elevate our hunting apparel, one thing stays the same: We build the gear, you build the adventure. Kings is for any tag, any time.
Role Description
Kings Camo is seeking a performance-driven Digital Marketing Manager to play a central role in building and optimizing the full digital customer journey. This role supports the execution of a comprehensive, multi-channel marketing strategy with an emphasis on lifecycle marketing. The ideal candidate is both creative and analytical, with hands-on experience in email marketing, social media, and ecommerce. A deep connection to the outdoor and hunting industry is essential.
- Work closely with the Director of Marketing to implement a consistent, cross-channel marketing strategy aligned with brand and revenue goals.
- Plan and manage the execution of lifecycle marketing programs across key stages.
- Support the email marketing initiatives, including campaign calendar planning, list segmentation, automation flows, testing, and reporting.
- Manage top-of-funnel marketing initiatives, including PPC campaigns, SEO strategy, affiliate partnerships, and other acquisition channels to drive brand awareness and customer growth.
- Manage the execution of brand-building and promotional campaigns across social media, ambassadors, and partnerships.
- Collaborate with the eCommerce team to optimize conversion funnels and enhance the customer journey on Shopify and Amazon.
- Analyze performance data across lifecycle stages to uncover trends, identify drop-off points, and optimize campaign performance.
- Ensure brand consistency across all digital touchpoints and customer communications.
- Assist with all aspects of social media, including content planning, scheduling, posting, community engagement, ambassador support, and performance tracking.
Qualifications
- Minimum 5 years of experience in digital marketing, with demonstrated success in email marketing, lifecycle strategy, and customer retention.
- Strong experience and knowledge of our techstack is a plus - Redo, Rebuy, Klaviyo, Monday, Shopify, and Fishbowl.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator).
- Deep understanding of customer behavior, segmentation, and performance metrics across the marketing funnel.
- An ideal candidate is a high-performer who is self-motivated, driven, proactive, organized, and an excellent communicator.
- Passion for the outdoor and hunting industry, and a strong understanding of the Kings Camo brand and audience.
Digital Marketing Manager
Posted today
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Digital Marketing Manager (Social Media, CRM, Paid + Organic)
The Digital Marketing Manager is responsible for developing and executing WonderFold’s digital strategy across social media, CRM, and paid media to increase brand visibility, engage and grow our audiences, and drive measurable results that support our marketing goals.
This role oversees the brand’s entire social media ecosystem, paid digital advertising efforts, and CRM/email marketing programs. The ideal candidate is creative, data-driven, and passionate about building meaningful connections with communities across platforms like Facebook, Instagram, TikTok, LinkedIn, and others.
Responsibilities:
- Social Media Strategy
- Define and lead the overall social media strategy for WonderFold across all platforms.
- Translate brand priorities and campaigns into engaging social media moments that drive awareness, engagement, and advocacy.
- Develop social-first approaches to storytelling, product launches, brand collaborations, events, and key cultural moments.
- Channel Management
- Manage and support the execution of day-to-day posting and content management across all owned social channels, including Instagram, TikTok, Facebook and LinkedIn.
- Stay ahead of platform changes, trends, and tools; proactively recommending updates to strategy and content formats.
- Community Growth & Engagement
- Build and strengthen online through active engagement, thoughtful conversation, and timely responses.
- Content Development (organic and paid)
- Work closely with internal creative teams, in house content creator and external collaborators to concept and brief social-first content.
- Lead planning and execution of evergreen and campaign-based social content calendars.
- Manage organic and paid social media campaigns working in collaboration with cross functional marketing teams and/or agencies, executing content, defining audiences and ensuring goals are met.
- Oversee blog content development and execution strategy
- Influencer + Partner Relations
- Identify, vet, and manage relationships with creators, influencers, and brand partners to amplify reach and credibility.
- Ensure proper briefing, alignment, and performance tracking of all influencer and partner collaborations.
- CRM + Email Marketing
- Oversee the CRM Specialist and provide strategic direction for all email and SMS marketing efforts.
- Lead CRM strategy to grow, engage, and retain WonderFold’s email and SMS audiences.
- Manage campaign calendar, segmentation strategy, and A/B testing to optimize performance.
- Collaborate with copywriters, designers, and the CRM Specialist to deliver on-brand, performance-driven campaigns across the customer journey.
- Analyze campaign results and customer insights to continuously improve communication and retention strategies.
- Performance + Reporting
- Monitor and analyze performance across platforms using social tools and native analytics.
- Regularly share insights, trends, and recommendations to internal teams and stakeholders.
- Track KPIs including engagement, reach, follower growth, video performance, and community sentiment.
- Cross-Functional Integration
- Collaborate across departments including marketing, media buyer, creative, events, e-commerce, and retail to ensure consistent brand expression and messaging across all touchpoints.
- Support event coverage and product launches with social amplification strategies.
Qualifications:
Bachelor’s degree in Marketing preferred
- Proven managerial experience; ability to lead and mentor a small team (this role will manage 2 direct reports)
- 5-8 years of experience managing social media channels for brands or organizations.
- Strong understanding of social media platforms, algorithms, tools, and best practices.
- Proven ability to create engaging content that drives audience growth and engagement.
- Experience with basic social media advertising management and analytics tools (e.g., Google Analytics, Facebook Business Manager).
- Excellent written and verbal communication skills, with strong attention to detail.
- Creative mindset with the ability to think strategically and execute tactically.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of paid social advertising and campaign management is a plus.
- Experience in an agency or multi-brand environment.
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Director, Digital Marketing
Posted today
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Job Title: Director of Digital Marketing
Reports To: Vice President, Brand Strategy
Overview
The Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.
Key Responsibilities
Digital Strategy & Planning
- Develop integrated digital strategies aligned with brand positioning and revenue goals.
- Lead digital activation for brand campaigns across multiple formats and platforms.
- Define channel mix and budget allocation by brand to optimize ROAS and LTV.
Campaign Execution & Channel Oversight
- Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.
- Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).
- Oversee content strategy, site optimization, and UX personalization.
Personalization & Innovation
- Leverage customer and product data with AI tools to drive personalization.
- Support integration of the marketing tech stack for real-time content delivery.
Analytics & Optimization
- Own performance dashboards, ensuring data transparency and campaign effectiveness.
- Optimize campaigns based on ROAS, traffic quality, and behavior insights.
- Lead A/B testing and performance reviews across channels.
Cross-Functional Collaboration
- Partner with eCommerce, Creative, Brand Strategy, and Merchandising teams.
- Align campaign timing with brand storytelling and catalog planning.
- Manage agency and vendor performance across media, SEO, and automation.
Qualifications
- Bachelor’s in Marketing, Digital Media, or related field; Master’s preferred.
- 8+ years in digital marketing across DTC and retail channels.
- Expertise in media planning, paid and organic digital, email/SMS, and affiliate.
- Strong analytics, attribution, and customer segmentation experience.
- Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).
- Strong leadership, communication, and project management skills.
Preferred Attributes
- Experience with early childhood and K–12 customer journeys.
- Knowledge of catalog marketing integration.
- Data- and storytelling-driven approach to customer relationships.
- Innovative, trend-aware mindset.
Equal Employment Opportunity (EEO)
Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.
Let me know if you’d like this compiled with the others or formatted for a specific platform or internal document.
Digital Marketing Manager
Posted today
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Job Description
About Byroe
Byroe is an upcycled superfood skincare brand committed to holistic sustainability. Inspired by the founder’s childhood experience with natural superfoods and upcycling, Byroe delivers high-performance skincare products crafted with natural ingredients and innovative formulations.
We are looking for a passionate and strategic Marketing Manager to join our growing team and help drive Byroe’s next phase of growth. If you are a creative thinker with a deep understanding of beauty and skincare marketing, we’d love to hear from you!
Job Overview
As the Digital Marketing Manager at Byroe, you will lead the execution of high-impact digital strategies to drive brand growth, customer engagement, and e-commerce performance. Reporting to the Marketing Director and working closely with the Creative Team, you will own the digital customer journey—from awareness to conversion—across channels including paid media, SEO, email, social, influencer, and Shopify. You’ll play a key role in elevating Byroe’s online presence and expanding our digital footprint both domestically and internationally.
This role requires a mix of strategic planning, performance analysis, and hands-on execution, with a deep understanding of the beauty and skincare consumer landscape.
Key Responsibilities
1. Digital Marketing Strategy & Execution
- Lead and execute integrated digital marketing campaigns (paid social, paid search, SEO, email, SMS, and affiliate).
- Create data-driven strategies that align with brand goals, product launches, and key moments in the marketing calendar.
- Own campaign planning, execution, and optimization across all digital platforms.
- Collaborate with the Creative Team to develop assets for digital use, ensuring consistency and performance.
2. E-Commerce Growth (Shopify)
- Manage and optimize Byroe’s Shopify site for conversions and user experience.
- Implement CRO tactics such as A/B testing, upsell flows, and homepage refreshes based on analytics.
- Oversee merchandising, product uploads, content updates, and site performance tracking.
- Collaborate with creative and dev teams to ensure website aligns with campaign goals and brand identity.
3. Analytics & Performance Marketing
- Own KPI tracking and reporting for digital marketing performance (ROAS, CAC, LTV, conversion rates).
- Analyze customer behavior data to inform segmentation, retargeting, and lifecycle marketing strategies.
- Adjust digital strategies in real-time based on performance insights.
4. CRM, Email & SMS Marketing
- Develop lifecycle marketing strategies across email and SMS to drive retention and repeat purchases.
- Own the customer journey flow from welcome series to post-purchase and win-back campaigns.
- Manage segmentation, automation, and content calendars for Klaviyo or other CRM platforms.
5. Influencer & Social Media Integration
- Support influencer strategy with digital integrations—e.g., white-listed content, affiliate tracking, and boosting.
- Collaborate on user-generated content strategies to enhance digital brand presence.
- Optimize social media strategy across platforms for traffic and conversion goals.
6. SEO & Content Marketing
- Develop and execute SEO strategies (on-page, off-page, and content) to improve organic search rankings.
- Identify high-performing keywords and content topics aligned with skincare trends and brand positioning.
- Collaborate on blog strategy and educational content to drive organic traffic and brand authority.
7. Trend & Market Insight
- Stay ahead of skincare and beauty digital marketing trends, platform changes, and consumer behaviors.
- Monitor competitor digital strategies to identify growth opportunities and differentiation.
Qualifications
5+ years of experience in digital marketing, ideally within a skincare or beauty brand.
Proven success in e-commerce and performance marketing across Shopify, Meta, Google Ads, and Klaviyo.
Strong understanding of beauty customer behavior and the digital funnel.
Experience with analytics tools (Google Analytics, GA4, Shopify, Meta Ads Manager, etc.).
Deep knowledge of digital campaign metrics, targeting, and optimization strategies.
Familiarity with influencer marketing and UGC integration in paid/organic content.
Strong project management, communication, and cross-functional collaboration skills.
Passion for skincare, clean beauty, and sustainability is a must.
Ability to thrive in a fast-paced, agile startup environment.