7,211 Marketing Content jobs in the United States
Marketing Content roles
Posted 1 day ago
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- Develop and execute content strategies aligned with business and marketing goals.
- Write, edit, and publish engaging content for websites, blogs, email campaigns, social media, and digital ads.
- Manage company’s online presence across platforms, ensuring brand consistency.
- Conduct market and audience research to create targeted, valuable content.
- Track content performance using analytics tools and optimize for engagement and conversions.
- Manage editorial calendars and ensure timely delivery of content.
Stay updated with digital marketing trends, SEO practices, and content technologies.
- Strong writing, editing, and storytelling skills.
- Social media management and digital marketing skills.
- Strategic thinking, creativity, and problem-solving ability.
- Project management and organizational skills for multiple deadlines.
- Ability to collaborate cross-functionally with designers, marketers, and leadership.
- Familiarity with content management systems (WordPress, HubSpot, etc.).
- Basic design or multimedia skills (Canva, Adobe Suite, or video editing) are a plus.
- We offer training as well
- Proven experience in content marketing, digital marketing, or communications.
- Experience producing and managing campaigns across multiple channels.
- Demonstrated ability to measure content effectiveness and adjust strategy.
- Prior experience in copywriting, blogging, or creative writing is valuable.
- Portfolio or examples of past content projects often required.
- Certifications in SEO, digital marketing, or content strategy (e.g., HubSpot, Google, SEMrush, Hootsuite) can strengthen applications.
Company Details
Marketing Content Specialist
Posted 3 days ago
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Job Description
Under the supervision of the Senior Director of Marketing and Communications, the Marketing Content Specialist (Content Specialist) will serve as the primary researcher, author, and editor for a wide variety of print and communications projects across the institution. The Content Specialist will create clear and compelling copy for a variety of audiences, while ensuring adherence to the brand message. In addition to creating content, the specialist will proofread and edit content to ensure it is error-free. These include news stories covering timely and impactful topics across the school including clinic updates, student success stories, alumni profiles and faculty profiles.
In addition to preparing communications and marketing content, the role will use superlative research and collaboration skills to create internal documents in partnership with a wide range of stakeholders. These include briefings for the dean on industry topics, policy memos, proposals for new programs, and other topics as assigned.
Primary Responsibilities (includes but not limited to):
News Stories Content Creation & Updates
- Develop and write compelling, SEO-optimized content for the law school's website, ensuring it stays up-to-date and aligned with marketing objectives. Focused on optimizing for keywords related to law school services and to attract search traffic from prospective students.
- Following the content calendar, regularly update the website with new content.
- Write longer form web stories including clinic updates, student and alumni success stories, and faculty profiles.
- Manage all executive communications including the dean's remarks for conferences, symposia, awards, graduations, and other special events as needed.
- Develop and create a variety of high-quality, original, and engaging content for various platforms, such as websites, social media, email campaigns, and other marketing materials.
- Assist Chief Marketing Officer in implementing California Western's communications strategy by researching, drafting, and revising print and digital pieces.
- Oversee all admissions marketing content including email copy, and viewbooks.
- Work with internal stakeholders to write and produce needed collateral marketing materials.
- Partner with Advancement on all writing needs including the impact report, alumni newsletters, fundraising appeals, and stewardship communications, as well as grant proposals.
- Create clear and compelling copy for a variety of audiences, while ensuring adherence to the brand message.
- Ensure all content is optimized for search engines and follows best content creation and distribution practices.
- Maintain a consistent tone, voice, and style across all content, adhering to institutional guidelines.
- Proofread and edit content to ensure it is error-free, grammatically correct, and meets quality standards.
- Stay updated on industry trends, competitor activities, and best practices to ensure content remains relevant and impactful.
- Conduct extensive research to gather information and create informative and educational content that meets the needs and interests of target audiences.
- Research and write institutional and decanal emails on important holidays and events such as MLK Jr. Day, Cesar Chavez Day, and Pride Month
- Research and draft briefs for the dean on important industry trends including rankings, financial aid, career development, and programmatic developments.
- Collaborate with internal stakeholders to research, synthesize and/or draft policies and proposals, including new academic programs.
- Participate in department meetings and other committees, groups, and task forces as assigned.
- Work with appropriate level of assistance, instruction and supervision.
- Proactively advise the CMO of project status, potential issues, and overall project progress.
- Perform, with team approach, other duties as assigned.
- Bachelor's degree in a related field, preferably media, communication, marketing, journalism, or related field.
- Three (3) years' of progressive experience in high pace deadline driven content creation role (with a focus on writing), required.
- Three (3) years' experience monitoring KPIs for all marketing activities and proven track record improving optimization.
- An Equivalent combination of education and experience may be substituted.
- Must be able to effectively multitask and handle a variety of matters independently, with minimal supervision, in a professional, polished, and mature manner with tact, diplomacy, and appropriate judgment.
- Individuals must possess a strong ability to create and implement assignments utilizing both external vendors and internal resources.
- Individuals must demonstrate the ability to make data-driven or evidence-based decisions and keep abreast emerging marketing trends.
- Attention to detail and a high degree of accuracy is crucial. Experience with managing projects with outside vendors preferred.
Factors in determining the appropriate compensation for this role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The higher end of the range will be considered for well qualified candidates. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the law school reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the law school anticipates paying for this position, based on internal equity and budget.
The law school offers competitive benefits for eligible employees, including, but not limited to:
- Generous employer contribution for Medical, Dental and Vision Insurance (depending on which plan/level the employee elects).
- 403 (b) Employer Retirement contribution of 8% (up to 8k per year) Fully and immediately vested.
- Company Paid Life and AD&D Insurance.
- Paid Long-Term Disability Insurance.
- Flexible Spending Plan.
- Reduced Summer Work Schedule (paid).
- Paid Winter Break (week of x-mas through new year)
- Additional 10+ Paid Holidays
- Accrued Paid Time Off
- Wellness Programs
- Little Italy/Downtown location for convenient access to great restaurants and after-hour activities.
- Free on-campus parking facilities provided.
- Employee engagement events are held both virtually and on-campus.
- On-Campus Convenience Store.
- Complimentary bottomless Specialty Coffee.
- Use of on-campus Law Library facilities.
Resume, Cover Letter and Three (3) Writing Samples Required.
APPLY NOW
Complete an application through the CWSL Career Center website at or visit our website at CWSL.edu and search Current Job Openings.
About us:
Established in 1924, CWSL is an ABA accredited and AALS member, non-profit law school located in downtown San Diego, California. CWSL has the distinction of being San Diego's oldest law school. CWSL is the recipient of numerous community service awards, including the State Bar of California President's Pro Bono Service Award, and the federal government's President's Higher Education Community Service Honor Roll. The law school is also home to numerous outstanding programs, including the Innocence and Justice Clinic, Community Law Project, and New Media Rights Program. The faculty are dedicated to teaching, research, and service to the community. Detailed information is available at
California Western School of Law is committed to using the law to prevent and solve human and societal problems. In conjunction with our mission - to train ethical, competent, and compassionate lawyers, representative of our diverse society and equipped to use the law effectively and creatively on behalf of all members of society - we value a rich diversity among our students, alumni, faculty, and staff, as well as in the larger communities of which we are a part.
The law school is an Equal Opportunity Employer dedicated to excellence through diversity. The law school provides reasonable accommodations to qualified applicants with disabilities upon request.
Marketing Content Specialist
Posted 3 days ago
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Job Type
Full-time
Description
ABOUT US
Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.
As a global business with over 100 years of experience in the travel industry, our ethos of being 'Driven by Service', ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference.
OUR VALUES
• Driven by service
• An inherent passion for travel
• Commitment to our customers and to our people
• Commitment to social responsibility and our 5-year sustainability strategy
POSITION SUMMARY
The Marketing Content Specialist plays a critical role in shaping Brendan Vacations' brand voice across all channels and audiences. This role is responsible for creating, editing and managing content for both B2B and B2C audiences, ensuring alignment with brand guidelines and business objectives. Working closely with the marketing, design, sales and operations teams, the Content Specialist leads the development of content strategies, copywriting and campaign execution that drive engagement, brand awareness and conversions.
KEY RESPONSIBILITIES
Copywriting & Content Creation
- Write and edit compelling content tailored for B2B and B2C audiences across multiple channels, including email, social, blog, web and print.
- Curate visual content from asset libraries including images that support the copy written for various projects.
- Develop content for collateral that supports trade efforts, including training tools, presentations, reference guides and ad-hoc marketing requests.
- Proofread content and collateral for accuracy, including grammar, spelling, product details and conditions.
- Maintain the social media calendar and support the development of the editorial calendar in conjunction with the Marketing Manager.
- Manage content-led projects from concept through delivery, including providing copy direction, collaborating with design and overseeing timelines in the project management system.
- Produce content for Brendan's social media channels, including videos, animated files and static images that align with the editorial calendar.
- Monitor and respond to comments across our social channels to foster engagement and build a positive brand community.
- Support content creation for paid social activity and assets.
- Track, analyse and report on social media performance to optimize future content and postings
- Serve as brand guardian, ensuring all content maintains tone of voice, embodies brand pillars and delivers on business objectives.
- Collaborate with marketing colleagues to evaluate content effectiveness, brainstorm ideas and recommend improvements for campaigns and procedures.
- Provide support for internal communications as needed.
ROLE SUCCESS CRITERIA
- Content Quality: Accuracy, clarity and consistency across all channels.
- Brand Alignment: Consistency with tone of voice, brand pillars and messaging guidelines.
- Project Delivery: Timeliness, accuracy and error-free execution of content projects.
- Campaign Performance: Contribution to metrics such as open/click-through rates, impressions, brand exposure and conversions.
- Collaboration & Feedback: Effective partnership with marketing, sales, design and operations teams.
- Adaptability: Demonstrates the ability to adjust effectively to changing environments, priorities, and challenges. Embraces new ideas and approaches with flexibility and openness.
- Attention to detail: Carefully reviews work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.
- Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
- 2-3 years' experience in a content, marketing or communications role, preferably in travel, tourism, retail or consumer brand sectors.
- Proven ability to write for diverse audiences and channels (B2B and B2C).
- Experience developing and executing content strategies across digital and print channels.
- Strong copywriting, editing and proofreading skills with keen attention to detail.
- Excellent organizational skills with a keen eye for detail and the ability to manage multiple projects simultaneously.
- Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Familiarity with project management systems, content management systems, digital marketing platforms and reporting tools (e.g., Google Analytics, etc.) is a plus.
- Self-motivated, proactive, and adaptable with a collaborative team spirit.
- Work Location: Hybrid (office & remote) in Costa Mesa, CA
- Travel: To Be Discussed
Salary Description
$68,640 - $72,000
Marketing Content Specialist
Posted 3 days ago
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Job Description
Overview
The Marketing Content Specialist is responsible for planning, developing, and executing content strategies to drive brand awareness, lead generation, and sales enablement within the Professional AV, Broadcast, and Media Production industries. This role requires strong content creation and storytelling skills, with the ability to translate complex technologies and workflows into customer- friendly messaging.
At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business.
Watch this video ( to learn about Panasonic Connect and see how we connect talent to opportunity. Come join our journey!
Responsibilities
The Marketing Content Specialist collaborates with product managers, sales, and engineering teams to deliver high quality marketing content and campaigns. Primarily for Panasonic's portfolio of Video and Audio Solutions:
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Video Solutions (cameras, switchers, production systems)
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Audio Solutions (microphones, audio systems, related equipment)
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Integrated Software
Content Development
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Produce a wide range of content, including case studies, white papers, technical briefs, product brochures, blog posts, email campaigns, and social media copy.
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Manage all aspects of video content production from script creations, to content shooting and editing.
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Develop an editorial calendar aligned with product launches, events, and campaigns.
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Ensure brand consistency and alignment with lead generation objectives.
Campaign Management
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Collaborate with subject matter experts (SMEs), product managers, and sales teams to translate technical AV concepts into accessible, benefit-driven messaging
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Support demand generation programs, webinars, and trade show activities (e.g., NAB, Infocomm and local trade shows).
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Manage content distribution across digital platforms and partner channels.
Analytics & Optimization
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Track KPIs, evaluate campaign effectiveness, and provide actionable insights.
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Apply SEO/SEM best practices to maximize reach and engagement.
Cross-functional Collaboration
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Work with agencies, freelancers, and internal stakeholders to deliver content.
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Partner with demand generation and digital teams to create content that supports lead generation, nurturing, and conversion.
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Support employee advocacy and partner marketing initiatives.
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Collaborate with customers and internal teams to translate messaging into actionable scripts and production-ready content.
Qualifications
Scope
- Lead content marketing programs for Panasonic's Professional AV, Broadcast, and Media Production business.
Education and Experience
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Bachelor's degree in marketing, Communications, Journalism, or a related field.
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Minimum of 3 years of B2B content marketing experience, preferably in AV, broadcast, or media production industries.
Key Competencies
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Excellent writing, editing, and storytelling skills.
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Knowledge of SEO/SEM and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
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Ability to translate technical concepts into customer centric messaging.
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Strong project management skills with the ability to manage multiple campaigns simultaneously.
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Highly organized, detail-oriented, and effective at cross-functional collaboration.
Other Requirements
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Familiarity with Professional AV, broadcast workflows, or media production technologies preferred.
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Experience creating content for trade shows, events, or webinars is a plus.
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Travel required (20-25%).
What We Offer:
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High Performance Culture
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A focus on Diversity, Equity and Inclusion
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Teamwork and Collaboration
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Rewards and Recognition
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Learning & Development Opportunities Across Multiple Business Units
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Competitive compensation packages
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Hybrid work model
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Comprehensive benefits
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Paid Parental Care Leave
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Educational Assistance
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Volunteer time off
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Total Well Being Program
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Employee Referral Program
Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.
#LI-AU1
#LI-Hybrid
The salary range below is just one component of Panasonic Connect's total package. Actual compensation varies depending on the individual's knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.
Salary Range
$75,000 - $100,000 plus bonus REQ-
Marketing Content Writer
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