26 Marketing Coordinator jobs in Salt Lake City
Sr. Campaigns Marketing Manager
84020 Draper, Utah
Proofpoint
Posted 18 days ago
Job Viewed
Job Description
About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint, you'll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.
**Corporate Overview**
In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.
And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:
+ Build and enhance our proven security platform
+ Blend innovation and speed in a constantly evolving cloud environment
+ Analyze new threats and offer deep insight through data-driven intel
+ Collaborate with customers to help solve their toughest security challenges
We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trust us as a security partner.
**The Role**
We are seeking a strategic and results-driven Sr. Campaigns Marketing Manager to support campaign strategy and development to drive awareness, engagement, and pipeline for our cybersecurity solutions. This role requires a deep understanding of the cybersecurity landscape, buyer personas, and the ability to translate complex technical concepts into compelling marketing programs. This role also includes a strong focus on content strategy and content marketing operations.
You're a team player who believes the best work happens through collaboration. You communicate clearly, listen well, and build strong relationships across teams. You're organized, dependable, and always ready to support others to get the job done. You know how to turn content into leads and opportunities and can analyze data to draw conclusions. You're organized, proactive, and eager to jump in and find solutions.
**Your day-to-day**
**Key Responsibilities Campaign Strategy:**
+ Develop and oversee multi-channel, full-funnel marketing campaigns aligned with business goals and sales priorities.
+ Work with channel owners and key stakeholders to ensure successful implementation and keep things on track
+ Audience Targeting & Segmentation: Leverage data to define audience segments, ensuring campaigns are personalized and relevant.
**Content & Messaging:**
+ Develop and test messaging for a particular market segment or product area.
+ Collaborate with the content team and channel owners to define which campaign assets need to be developed, including emails, landing pages, whitepapers, eBooks, and more.
**Cross-Functional Collaboration:**
+ Partner closely with Product Marketing, Content, Digital, Field Marketing, and Sales to ensure campaign alignment and consistency across all touchpoints.
**Performance Measurement:**
+ Aggregate, track and analyze campaign performance metrics (e.g., engagement, MQLs, pipeline contribution) and surface suggestions to optimize based on insights.
**Market Intelligence:**
+ Stay current on cybersecurity trends, competitive landscape, and buyer behavior to inform campaign strategy, and surface recommendations
**What you bring to the team**
+ 7+ years of B2B marketing experience, with at least 3 years focused on integrated campaigns in the cybersecurity or enterprise technology space.
+ Proven track record of driving pipeline and revenue through strategic marketing programs, and coordinating launch across multiple channel owners.
+ Strong understanding of the cybersecurity buyer journey and personas (CISOs, security analysts, IT leaders).
+ Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Power BI).
+ Excellent project management, communication, and stakeholder management skills.
+ Ability to thrive in a fast-paced environment, take clear direction and self-start in situations of ambiguity.
+ Preferred Qualifications Experience with a range of marketing across enterprise, mid-market and commercial segments. Familiarity with ABM (Account-Based Marketing) strategies and tools.
+ Experience with content marketing and creative development Knowledge of Proofpoint's product portfolio or similar cybersecurity solutions.
Why Proofpoint
Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products-and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.
We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.
Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
- Competitive compensation
- Comprehensive benefits
- Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
- Flexible work environment: (Remote options, hybrid schedules, flexible hours, etc.).
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to . How to Apply Interested? Submit your application here . We can't wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
**Base Pay Ranges:**
SF Bay Area, New York City Metro Area:
Base Pay Range: 132,160.00 - 207,680.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 109,410.00 - 171,930.00 USD
All other cities and states excluding those listed above:
Base Pay Range: 98,700.00 - 155,100.00 USD
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.
This isn't just a job-it's a mission to protect people and defend data in a world that never slows down. We're building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable-because that's what it takes to stay ahead. And we do it together, winning as one.
Be empowered to reach your full potential through meaningful challenges and personalized support-designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint, you'll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.
**Corporate Overview**
In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.
And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:
+ Build and enhance our proven security platform
+ Blend innovation and speed in a constantly evolving cloud environment
+ Analyze new threats and offer deep insight through data-driven intel
+ Collaborate with customers to help solve their toughest security challenges
We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trust us as a security partner.
**The Role**
We are seeking a strategic and results-driven Sr. Campaigns Marketing Manager to support campaign strategy and development to drive awareness, engagement, and pipeline for our cybersecurity solutions. This role requires a deep understanding of the cybersecurity landscape, buyer personas, and the ability to translate complex technical concepts into compelling marketing programs. This role also includes a strong focus on content strategy and content marketing operations.
You're a team player who believes the best work happens through collaboration. You communicate clearly, listen well, and build strong relationships across teams. You're organized, dependable, and always ready to support others to get the job done. You know how to turn content into leads and opportunities and can analyze data to draw conclusions. You're organized, proactive, and eager to jump in and find solutions.
**Your day-to-day**
**Key Responsibilities Campaign Strategy:**
+ Develop and oversee multi-channel, full-funnel marketing campaigns aligned with business goals and sales priorities.
+ Work with channel owners and key stakeholders to ensure successful implementation and keep things on track
+ Audience Targeting & Segmentation: Leverage data to define audience segments, ensuring campaigns are personalized and relevant.
**Content & Messaging:**
+ Develop and test messaging for a particular market segment or product area.
+ Collaborate with the content team and channel owners to define which campaign assets need to be developed, including emails, landing pages, whitepapers, eBooks, and more.
**Cross-Functional Collaboration:**
+ Partner closely with Product Marketing, Content, Digital, Field Marketing, and Sales to ensure campaign alignment and consistency across all touchpoints.
**Performance Measurement:**
+ Aggregate, track and analyze campaign performance metrics (e.g., engagement, MQLs, pipeline contribution) and surface suggestions to optimize based on insights.
**Market Intelligence:**
+ Stay current on cybersecurity trends, competitive landscape, and buyer behavior to inform campaign strategy, and surface recommendations
**What you bring to the team**
+ 7+ years of B2B marketing experience, with at least 3 years focused on integrated campaigns in the cybersecurity or enterprise technology space.
+ Proven track record of driving pipeline and revenue through strategic marketing programs, and coordinating launch across multiple channel owners.
+ Strong understanding of the cybersecurity buyer journey and personas (CISOs, security analysts, IT leaders).
+ Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Power BI).
+ Excellent project management, communication, and stakeholder management skills.
+ Ability to thrive in a fast-paced environment, take clear direction and self-start in situations of ambiguity.
+ Preferred Qualifications Experience with a range of marketing across enterprise, mid-market and commercial segments. Familiarity with ABM (Account-Based Marketing) strategies and tools.
+ Experience with content marketing and creative development Knowledge of Proofpoint's product portfolio or similar cybersecurity solutions.
Why Proofpoint
Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products-and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.
We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.
Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
- Competitive compensation
- Comprehensive benefits
- Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
- Flexible work environment: (Remote options, hybrid schedules, flexible hours, etc.).
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to . How to Apply Interested? Submit your application here . We can't wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
**Base Pay Ranges:**
SF Bay Area, New York City Metro Area:
Base Pay Range: 132,160.00 - 207,680.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 109,410.00 - 171,930.00 USD
All other cities and states excluding those listed above:
Base Pay Range: 98,700.00 - 155,100.00 USD
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.
This isn't just a job-it's a mission to protect people and defend data in a world that never slows down. We're building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable-because that's what it takes to stay ahead. And we do it together, winning as one.
Be empowered to reach your full potential through meaningful challenges and personalized support-designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
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0
Marketing And Business Development Coordinator ( {{city}})
84193 Salt Lake City, Utah
Trinity Consultants
Posted 3 days ago
Job Viewed
Job Description
Are you a creative problem solver with a passion for marketing and client engagement? Do you thrive in a dynamic environment where no two days are the same? Were looking for a proactive and detail-oriented Marketing & Business Development Coordinator to join our Rockies regional team to elevate our business development efforts and client connections to the next level.
Trinity Consultants is a leading global environmental consulting firm that helps organizations navigate complex environmental, health, and safety (EHS) challenges with innovative solutions and expert guidance. With a collaborative culture and a strong commitment to professional development, Trinity offers dynamic career opportunities for individuals passionate about making a meaningful impact. Our diverse team works across industries to address air quality, climate change, sustainability, and regulatory compliance, empowering clients to achieve both environmental responsibility and business success. Join Trinity to grow your expertise, contribute to vital environmental solutions, and be part of a purpose-driven organization shaping a more sustainable future.
FLSA: This position is non-exempt
Location : Salt Lake City, UT
What Youll Be Doing
As a key player on our team, youll support and coordinate a variety of exciting initiatives that drive business growth and client engagement. Youll collaborate closely with leadership and technical staff to:
- Drive client outreach through targeted campaigns and CRM-supported research.
- Own the proposal and marketing process from coordinating timelines to developing and proofreading high-impact materials.
- Bring events to life by planning and managing webinars, conferences, trade shows, and client receptions.
- Keep us connected by ensuring strong relationships with current and past clients through regular communication and thoughtful follow-ups.
- Fuel strategic growth by identifying sponsorship, advertising, and membership opportunities that support long-term goals.
- Lead creative content initiatives , including digital campaigns and interactive materials like videos and infographics.
- Keep things organized and moving , helping staff with scheduling, CRM updates, and sales activity support.
What Were Looking For
Youre a great fit if youre:
- Proactive and adaptable , with a can-do attitude and the ability to juggle multiple priorities.
- Detail-oriented , with strong organizational skills and a knack for timelines and accuracy.
- Digitally savvy , comfortable using CRM tools, Office 365, and email marketing platforms.
- A team player , who enjoys collaborating and sharing ideas to strengthen the group.
- An effective communicator , with sharp writing and interpersonal skills.
- A Critical Thinker who takes full ownership of tasks and develops successful, effective outcomes.
Qualifications
- 4+ years in marketing, business development, and customer service.
- Experience with CRM systems and event coordination.
- Strong communication, organizational, and multitasking skills.
- Bachelors degree in a relevant field, or equivalent experience.
- Passion for learning, growing, and making an impact!
View Now
1
VP, Digital Marketing
84190 Salt Lake City, Utah
Dodge Construction Network
Posted 10 days ago
Job Viewed
Job Description
VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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2
Digital Marketing Strategist
84101 Salt Lake City, Utah
$80000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking an innovative and data-driven Digital Marketing Strategist to lead their online presence, operating in a fully remote capacity. This role is crucial for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive website traffic, and generate qualified leads. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising (PPC). You will be responsible for defining campaign objectives, target audiences, and key performance indicators (KPIs), and then executing strategies to achieve these goals. This involves conducting market research, analyzing competitor activities, and staying abreast of the latest digital marketing trends and technologies. A significant aspect of the role will involve managing marketing budgets, optimizing campaign performance through A/B testing and data analysis, and reporting on campaign results to senior management. You will collaborate closely with content creators, web developers, and sales teams to ensure a cohesive and effective marketing message across all channels. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. The ability to translate complex data into actionable insights and strategic recommendations is a must. This is a remote-first position, requiring a high degree of self-discipline, excellent time management skills, and strong communication abilities to collaborate effectively with a distributed team. You will be instrumental in shaping our client's digital footprint, driving measurable business growth through creative and strategic marketing initiatives. We are looking for a forward-thinking individual who can adapt quickly to evolving digital platforms and consumer behaviors, ensuring our client remains at the forefront of their industry online. The role demands a proactive approach to identifying new opportunities and optimizing existing strategies for maximum ROI. Your contributions will directly impact customer acquisition and retention efforts, making this a highly visible and impactful position within the organization. This is an exceptional opportunity for a seasoned digital marketer to excel in a flexible, home-based work environment, driving impactful campaigns for a leading organization.
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3
Digital Marketing Strategist
84101 Salt Lake City, Utah
$85000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking an innovative and experienced Digital Marketing Strategist to drive online growth and engagement for their brands. This position is based in Salt Lake City, Utah, US , and operates on a hybrid model, offering a balance of in-office collaboration and remote flexibility. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content strategy, and email marketing. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, generate leads, and drive customer acquisition.
Responsibilities:
Qualifications:
This is a fantastic opportunity to shape the digital presence of our client and contribute to their continued success. If you are a strategic thinker with a passion for digital marketing, apply today!
Responsibilities:
- Develop and implement data-driven digital marketing strategies across multiple channels.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Develop and execute SEO strategies to improve organic search rankings and traffic.
- Oversee social media presence, including content creation, community management, and campaign execution.
- Create and manage engaging email marketing campaigns to nurture leads and retain customers.
- Analyze campaign performance data using tools like Google Analytics and provide actionable insights.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage marketing budgets and allocate resources effectively.
- Report on key marketing metrics and campaign results to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing roles, with a strong portfolio demonstrating successful campaigns.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
This is a fantastic opportunity to shape the digital presence of our client and contribute to their continued success. If you are a strategic thinker with a passion for digital marketing, apply today!
Apply Now
4
Digital Marketing Director
84101 Salt Lake City, Utah
$150000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a visionary and results-oriented Digital Marketing Director to lead their marketing efforts in Salt Lake City, Utah, US . This senior leadership position will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer acquisition, and achieve revenue growth targets. The Director will oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media management, email marketing, and paid advertising campaigns. You will be instrumental in shaping the brand's online presence and ensuring a consistent and compelling customer journey across all digital touchpoints.
Key responsibilities include leading and mentoring a talented digital marketing team, setting clear objectives and KPIs, and driving performance through data-driven insights. You will manage the marketing budget, allocate resources effectively, and ensure a high ROI on all digital initiatives. This role requires a deep understanding of the latest digital marketing trends, tools, and technologies. The Director will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure alignment and execute integrated marketing campaigns. You will be responsible for analyzing campaign performance, reporting on key metrics to senior management, and making data-informed recommendations for optimization and future strategies.
Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred. A minimum of 8-12 years of progressive experience in digital marketing, with at least 4 years in a leadership or directorial role. Proven track record of developing and executing successful digital marketing campaigns that have driven significant business results. Expertise in SEO, SEM, social media marketing, content strategy, email marketing automation, and paid media. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. Excellent leadership, communication, and project management skills. Proficiency in marketing analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms. Experience in managing external agencies and vendors. This is an exciting opportunity to shape the future of digital marketing for a growing organization in a vibrant city.
Key responsibilities include leading and mentoring a talented digital marketing team, setting clear objectives and KPIs, and driving performance through data-driven insights. You will manage the marketing budget, allocate resources effectively, and ensure a high ROI on all digital initiatives. This role requires a deep understanding of the latest digital marketing trends, tools, and technologies. The Director will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure alignment and execute integrated marketing campaigns. You will be responsible for analyzing campaign performance, reporting on key metrics to senior management, and making data-informed recommendations for optimization and future strategies.
Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred. A minimum of 8-12 years of progressive experience in digital marketing, with at least 4 years in a leadership or directorial role. Proven track record of developing and executing successful digital marketing campaigns that have driven significant business results. Expertise in SEO, SEM, social media marketing, content strategy, email marketing automation, and paid media. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. Excellent leadership, communication, and project management skills. Proficiency in marketing analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms. Experience in managing external agencies and vendors. This is an exciting opportunity to shape the future of digital marketing for a growing organization in a vibrant city.
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5
Digital Marketing Manager
84101 Salt Lake City, Utah
$110000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Manager to lead their online marketing efforts in Salt Lake City, Utah, US . This strategic role will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a strong understanding of SEO, SEM, content marketing, social media, email marketing, and analytics.
Key responsibilities include creating and executing data-driven digital marketing strategies, managing the company's online advertising budget, and optimizing campaigns for maximum ROI. You will oversee the creation of engaging content for website, social media, and email platforms. Developing and implementing SEO strategies to improve search engine rankings, managing paid search campaigns (PPC), and analyzing website traffic and campaign performance using tools like Google Analytics are also crucial. You will be responsible for managing social media presence, fostering community engagement, and identifying new digital marketing opportunities. Collaborating with internal teams, including sales and product development, to ensure alignment of marketing efforts with business goals is essential.
The successful applicant will have a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5-7 years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns, is required. Strong proficiency in SEO/SEM tools, Google Analytics, social media management platforms, and email marketing software is essential. Excellent analytical skills, a creative mindset, and strong project management abilities are critical. You should be adept at interpreting data, making strategic recommendations, and communicating results effectively to stakeholders. A passion for digital trends and a commitment to continuous learning are highly valued. This is an exciting opportunity to lead digital marketing initiatives and make a significant impact on business growth.
Key responsibilities include creating and executing data-driven digital marketing strategies, managing the company's online advertising budget, and optimizing campaigns for maximum ROI. You will oversee the creation of engaging content for website, social media, and email platforms. Developing and implementing SEO strategies to improve search engine rankings, managing paid search campaigns (PPC), and analyzing website traffic and campaign performance using tools like Google Analytics are also crucial. You will be responsible for managing social media presence, fostering community engagement, and identifying new digital marketing opportunities. Collaborating with internal teams, including sales and product development, to ensure alignment of marketing efforts with business goals is essential.
The successful applicant will have a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5-7 years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns, is required. Strong proficiency in SEO/SEM tools, Google Analytics, social media management platforms, and email marketing software is essential. Excellent analytical skills, a creative mindset, and strong project management abilities are critical. You should be adept at interpreting data, making strategic recommendations, and communicating results effectively to stakeholders. A passion for digital trends and a commitment to continuous learning are highly valued. This is an exciting opportunity to lead digital marketing initiatives and make a significant impact on business growth.
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6
Senior Digital Marketing Manager
84101 Salt Lake City, Utah
$110000 Annually
WhatJobs
Posted today
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Job Description
Our client, a rapidly expanding tech firm, is looking for a strategic and results-driven Senior Digital Marketing Manager to oversee their online presence and lead generation efforts. This role operates on a hybrid model, offering a blend of remote work flexibility and in-office collaboration to foster team synergy and strategic alignment. The Senior Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will analyze market trends, identify target audiences, and craft compelling campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will have a deep understanding of digital marketing analytics, conversion rate optimization (CRO), and performance marketing. You will manage the digital marketing budget, track campaign performance, and provide insightful reports to senior leadership. This role demands strong leadership skills, the ability to mentor junior team members, and excellent collaboration with sales, product, and creative teams. A proven track record of successfully growing online communities and achieving measurable marketing ROI is essential. If you are a data-driven marketer with a passion for innovation and a knack for creating impactful digital experiences, we encourage you to apply and help shape our brand's digital future in **Salt Lake City, Utah, US**.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads.
- Oversee Search Engine Optimization (SEO) initiatives to improve organic search rankings and traffic.
- Develop and execute social media marketing strategies to increase brand awareness and engagement.
- Plan and manage email marketing campaigns, including list segmentation and automation.
- Create and manage content marketing strategies, including blog posts, white papers, and case studies.
- Analyze digital marketing campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Collaborate with the creative team to develop engaging marketing assets.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Mentor and guide junior digital marketing specialists.
- Drive lead generation and conversion rate optimization initiatives.
- Report on key performance indicators (KPIs) and marketing ROI to senior management.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a focus on strategy and execution.
- Proven track record of success in managing SEO, SEM, social media, and email marketing campaigns.
- Strong analytical skills and experience with digital marketing analytics tools.
- Proficiency in A/B testing and conversion rate optimization techniques.
- Excellent understanding of marketing automation platforms and CRM systems.
- Strong leadership, project management, and communication skills.
- Ability to work effectively in a hybrid work environment.
- Experience in the tech industry is a plus.
- Master's degree or relevant certifications are highly desirable.
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7
Senior Digital Marketing Strategist
84101 Salt Lake City, Utah
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a strategic and innovative Senior Digital Marketing Strategist to lead their marketing efforts in **Salt Lake City, Utah, US**. This hybrid role demands a blend of creative thinking and analytical rigor to develop and execute comprehensive digital marketing campaigns that drive brand awareness, engagement, and conversions. You will be responsible for defining the digital marketing vision, overseeing various channels, and collaborating with cross-functional teams to achieve business objectives. This position offers the opportunity to shape the digital presence of a growing organization and make a tangible impact on its success.
Key Responsibilities:
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. A minimum of 5 years of progressive experience in digital marketing, with a proven track record of developing and executing successful online campaigns, is required. Strong analytical skills and proficiency in Google Analytics, SEMrush, HubSpot, or similar marketing platforms are essential. Excellent written and verbal communication skills, with a keen eye for detail, are crucial. Experience managing paid media campaigns (Google Ads, Facebook Ads, etc.) and a solid understanding of SEO principles are mandatory. The ability to work effectively in a hybrid model, balancing remote work with required in-office collaboration, is a must. You should be a strategic thinker, a proactive problem-solver, and a passionate advocate for data-driven marketing. This role offers a dynamic work environment and the chance to significantly influence brand growth.
Key Responsibilities:
- Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Define key performance indicators (KPIs) and track campaign performance, providing regular reports and actionable insights to stakeholders.
- Manage and optimize digital advertising budgets to maximize ROI across all paid media channels.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.
- Oversee content strategy and creation, ensuring brand consistency and audience engagement across all digital platforms.
- Lead SEO initiatives to improve organic search rankings and website traffic.
- Develop and execute social media strategies to build community and enhance brand presence.
- Collaborate with web development and design teams to ensure optimal user experience and conversion rates.
- Mentor and guide junior marketing team members, fostering a culture of continuous learning and improvement.
- Stay abreast of the latest digital marketing tools, technologies, and best practices.
- Manage relationships with external agencies and vendors as needed.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. A minimum of 5 years of progressive experience in digital marketing, with a proven track record of developing and executing successful online campaigns, is required. Strong analytical skills and proficiency in Google Analytics, SEMrush, HubSpot, or similar marketing platforms are essential. Excellent written and verbal communication skills, with a keen eye for detail, are crucial. Experience managing paid media campaigns (Google Ads, Facebook Ads, etc.) and a solid understanding of SEO principles are mandatory. The ability to work effectively in a hybrid model, balancing remote work with required in-office collaboration, is a must. You should be a strategic thinker, a proactive problem-solver, and a passionate advocate for data-driven marketing. This role offers a dynamic work environment and the chance to significantly influence brand growth.
Apply Now
8
Senior Digital Marketing Strategist
84111 Salt Lake City, Utah
$100000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly creative and analytical Senior Digital Marketing Strategist to lead the development and execution of comprehensive digital marketing campaigns. In this fully remote role, you will be responsible for driving brand awareness, lead generation, and customer acquisition through innovative digital channels. Your core responsibilities will include developing data-driven marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising. You will manage campaign budgets, analyze performance metrics, and provide actionable insights to optimize ROI. This role requires a deep understanding of digital marketing best practices, emerging trends, and the latest marketing technologies. You will collaborate closely with internal teams (content, design, sales) and external agencies to ensure cohesive and impactful campaign execution. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a proven track record of successful digital marketing campaign management. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. We are looking for a strategic thinker who can translate business objectives into effective digital marketing strategies and execute them with precision. This is an exciting opportunity to shape the digital presence of a growing organization from anywhere within the US, contributing to impactful marketing initiatives in a remote-first environment.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, paid advertising).
- Manage and optimize digital marketing campaign budgets for maximum ROI.
- Analyze campaign performance using analytics tools and provide regular reports with actionable insights.
- Identify target audiences and devise strategies to effectively reach them.
- Oversee the creation of engaging and high-quality marketing content.
- Manage social media presence and community engagement.
- Implement and manage email marketing campaigns and automation workflows.
- Conduct keyword research and implement SEO best practices.
- Manage SEM campaigns, including bid management and ad copywriting.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with internal teams and external agencies to ensure campaign alignment.
- Monitor competitor activities and market trends.
- Drive lead generation and customer acquisition initiatives.
- Utilize A/B testing to optimize campaign performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to think strategically and translate business objectives into marketing actions.
- Creative mindset with a focus on innovation and results.
- Experience managing budgets and measuring campaign ROI.
- Strong project management skills.
Apply Now
9