199 Marketing Coordinators jobs in Houston
Marketing Communications Specialist
77001 Houston, Texas
AMOT
Posted 13 days ago
Job Viewed
Job Description
ESSENTIAL TASKS & DUTIES:
Marketing & Communications
Administrative Support
Knowledge & Skills :
Education Minimum Requirements/Equivalent :
PERSONAL ATTRIBUTES
Other:
PHYSICAL REQUIREMENTS:
WORKING CONDITIONS:
Marketing & Communications
- Website & SEO copy : Write/refresh web pages, landing pages, and CTAs; partner with SEO resources to align keywords with buyer intent without sacrificing clarity. Collaborate with cross-functional teams to support branding, product launches, and company-wide campaigns.
- Long-form content : Case studies, application notes, white papers, thought-leadership posts, and downloadable guides; conduct SME interviews to translate technical detail into business value.
- Product & solutions messaging : Create feature-benefit narratives, positioning statements, and customer-proof points
- Video/audio scripts : Draft outlines and scripts for explainer videos, product demos, and short format clips; support interview prep.
- Sales enablement : Produce crisp copy for datasheets (copy only), battlecards, pitch decks (copy), and proposal templates.
- Support the development of executive communications, including presentations, announcements, and memos.
Administrative Support
- Provide general administrative assistance to leadership and departmental teams, including scheduling, calendar management, expense reports and meeting coordination.
- Assist in preparing agendas, meeting minutes, and follow-up communications.
- Maintain organized files, records, and correspondence for marketing and employee-related initiatives.
- HR coordination: Post job descriptions, coordinate interview scheduling, support onboarding checklists, and help with training logistics and new-hire communications.
Knowledge & Skills :
Education Minimum Requirements/Equivalent :
- Bachelor's degree in Marketing, Communications, Business Administration, or related field (or equivalent experience).
- 2-6 years of experience in B2B or B2C marketing communications or content creation.
- Exceptional written and verbal communication skills, with strong attention to detail.
- Proficiency with Microsoft Office Suite, Adobe Creative Suite, and social media management tools.
- Strong organizational skills with the ability to balance multiple priorities and deadlines.
- Collaborative, proactive, and adaptable, with a customer-service mindset.
- Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to prepare and edit information/content for website, write reports, business correspondence, and procedure manuals. Ability to respond to questions from managers, clients, customers, and the general public. Fluent in English. Written and verbal communications are delivered to the respective "audience" clearly and effectively.
PERSONAL ATTRIBUTES
- Empathy - Ability to understand our employees', customers' and partners' needs.
- Creative - Thinks outside the box to communicate specific messages and solve problems.
- Continuous Improvement mindset that adapts industries best practices.
- Resourceful and capable of finding solutions to solve problems with available resources.
- Teamwork - enjoys collaboration with others to curate successful messaging and effective activities.
- Nimble - adaptable to the business needs and able to pivot activities to focus on the major business drivers.
Other:
- Travel: Occasional domestic and international travel may be required.
PHYSICAL REQUIREMENTS:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; use hands/fingers to handle or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus.
WORKING CONDITIONS:
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high.
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0
Senior Marketing Communications Manager
77001 Houston, Texas
$85000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic international media conglomerate, is seeking a highly skilled and creative Senior Marketing Communications Manager to lead strategic communication initiatives for its diverse portfolio in **Houston, Texas, US**. This pivotal role demands a visionary leader capable of crafting compelling narratives and amplifying brand presence across multiple platforms.
The Senior Marketing Communications Manager will be responsible for developing and executing comprehensive marketing and PR strategies designed to enhance brand visibility, reputation, and engagement. This includes overseeing public relations, content creation, social media management, and digital marketing campaigns. You will work closely with internal stakeholders, including marketing, sales, and executive leadership, to ensure brand consistency and message alignment across all communications. The role involves managing external agencies, journalists, influencers, and media partners to secure positive coverage and build strong relationships. You will also be responsible for crisis communications, developing proactive plans to manage potential reputational risks.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a minimum of 7-10 years of progressive experience in marketing communications, public relations, or a similar role. Proven experience in developing and executing successful integrated marketing campaigns is essential. Excellent written and verbal communication skills, with a demonstrated ability to craft persuasive and engaging content, are required. Strong media relations skills and a proven track record of securing positive media coverage are a must. Experience with digital marketing tools, social media platforms, and PR software is also necessary. Leadership experience and the ability to manage a team effectively are critical for this position. The successful candidate will be a strategic thinker with a passion for storytelling and brand building.
The Senior Marketing Communications Manager will be responsible for developing and executing comprehensive marketing and PR strategies designed to enhance brand visibility, reputation, and engagement. This includes overseeing public relations, content creation, social media management, and digital marketing campaigns. You will work closely with internal stakeholders, including marketing, sales, and executive leadership, to ensure brand consistency and message alignment across all communications. The role involves managing external agencies, journalists, influencers, and media partners to secure positive coverage and build strong relationships. You will also be responsible for crisis communications, developing proactive plans to manage potential reputational risks.
Key responsibilities include:
- Developing and implementing integrated marketing and communications strategies aligned with business objectives.
- Overseeing all public relations activities, including media relations, press releases, and spokesperson management.
- Crafting compelling content for various channels, including website, social media, email marketing, and advertising.
- Managing social media presence and developing engaging content to foster community interaction and brand loyalty.
- Planning and executing digital marketing campaigns, including SEO, SEM, and paid social advertising.
- Building and maintaining strong relationships with media, influencers, and key industry stakeholders.
- Developing and implementing crisis communication plans and acting as a key point of contact during sensitive situations.
- Measuring and reporting on the effectiveness of marketing and communications campaigns, providing actionable insights.
- Managing the marketing and communications budget and ensuring efficient allocation of resources.
- Leading and mentoring a team of marketing and communications professionals, fostering a collaborative and high-performing environment.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a minimum of 7-10 years of progressive experience in marketing communications, public relations, or a similar role. Proven experience in developing and executing successful integrated marketing campaigns is essential. Excellent written and verbal communication skills, with a demonstrated ability to craft persuasive and engaging content, are required. Strong media relations skills and a proven track record of securing positive media coverage are a must. Experience with digital marketing tools, social media platforms, and PR software is also necessary. Leadership experience and the ability to manage a team effectively are critical for this position. The successful candidate will be a strategic thinker with a passion for storytelling and brand building.
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1
Digital Marketing Manager
77007 Houston, Texas
Robert Half
Posted 5 days ago
Job Viewed
Job Description
Description
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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2
Digital Marketing Manager
77001 Houston, Texas
$100000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing company in the tech industry, is seeking a talented and results-driven Digital Marketing Manager to lead their online presence. This hybrid role allows for a flexible work arrangement, combining office-based strategy sessions with remote execution. You will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and optimize lead generation.
Key responsibilities include managing and executing campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging content, analyze campaign performance using analytics tools (e.g., Google Analytics), and continuously optimize strategies to improve ROI. This role involves managing the digital marketing budget, staying abreast of industry trends and best practices, and collaborating with cross-functional teams, including sales and product development. Experience with marketing automation platforms and CRM systems is highly desirable.
We are looking for a creative and analytical marketer with a proven track record of success in developing and executing effective digital marketing campaigns. Excellent communication, project management, and interpersonal skills are essential for coordinating efforts across teams and managing client expectations. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data-driven decision-making, and the ability to adapt to a fast-paced, evolving market. This is an excellent opportunity to shape the digital footprint of a dynamic company and drive significant business growth. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of digital marketing experience, is required. This position is based in Houston, Texas, US .
Key responsibilities include managing and executing campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging content, analyze campaign performance using analytics tools (e.g., Google Analytics), and continuously optimize strategies to improve ROI. This role involves managing the digital marketing budget, staying abreast of industry trends and best practices, and collaborating with cross-functional teams, including sales and product development. Experience with marketing automation platforms and CRM systems is highly desirable.
We are looking for a creative and analytical marketer with a proven track record of success in developing and executing effective digital marketing campaigns. Excellent communication, project management, and interpersonal skills are essential for coordinating efforts across teams and managing client expectations. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data-driven decision-making, and the ability to adapt to a fast-paced, evolving market. This is an excellent opportunity to shape the digital footprint of a dynamic company and drive significant business growth. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of digital marketing experience, is required. This position is based in Houston, Texas, US .
Apply Now
3
Digital Marketing Strategist
77002 Houston, Texas
$80000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a seasoned Digital Marketing Strategist to drive online growth and engagement from their office in Houston, Texas, US . This role requires a creative thinker with a data-driven approach to develop and execute comprehensive digital marketing campaigns. You will be responsible for optimizing our online presence across various channels, increasing brand awareness, and generating qualified leads. The ideal candidate will have a proven track record in managing successful SEO, SEM, social media, email marketing, and content marketing initiatives. You will work closely with cross-functional teams, including sales, product development, and content creation, to ensure alignment and maximize campaign effectiveness.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee social media strategy, content calendar, and community engagement across various platforms.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Collaborate with the sales team to align marketing efforts with sales goals and generate qualified leads.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Develop and execute A/B testing strategies for landing pages, ads, and emails to optimize conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in developing and executing successful B2B or B2C marketing campaigns.
- Creative mindset with a strong understanding of user behavior and engagement strategies.
- Certification in Google Ads or Google Analytics is a plus.
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4
Digital Marketing Specialist
77001 Houston, Texas
$75000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Specialist to enhance their online presence and drive engagement. This role is fully remote, offering the flexibility to work from anywhere. The specialist will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising. Key responsibilities include creating compelling content, managing social media campaigns, optimizing website SEO, analyzing campaign performance, and identifying new opportunities for growth. You will work closely with the marketing team to ensure brand consistency and achieve key performance indicators. A strong understanding of current digital marketing trends, tools, and best practices is essential. Proficiency in analytics platforms (e.g., Google Analytics) and marketing automation tools is required. The ideal candidate will have a proven track record of developing and executing successful digital marketing campaigns that deliver measurable results. Excellent written and verbal communication skills, creativity, and a data-driven approach are paramount. You should be adept at audience segmentation, A/B testing, and conversion rate optimization. This position requires a self-motivated individual who can manage their time effectively in a remote setting and collaborate seamlessly with a distributed team. We are seeking a passionate marketer who is eager to contribute to innovative campaigns and drive significant online growth for our client. This remote role provides an excellent opportunity to shape digital strategies from anywhere, contributing to our client's success globally.
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5
Digital Marketing Manager
77002 Houston, Texas
$90000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is looking for a results-driven and innovative Digital Marketing Manager to oversee their online marketing strategies. This hybrid role combines the flexibility of remote work with essential in-office collaboration, enabling you to drive impactful digital campaigns effectively. You will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and drive customer engagement across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of the digital marketing landscape and a proven ability to achieve measurable results.
Your core responsibilities will include planning and executing all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). You will collaborate with internal teams and external agencies to optimize user experience and conversion rates across our digital properties. This role involves identifying emerging digital trends and insights, and using them to craft innovative strategies. You will also be responsible for managing the digital marketing budget effectively, ensuring optimal allocation of resources. Continuous testing and optimization of marketing campaigns to improve performance will be key.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5 years of experience in digital marketing, with a strong understanding of performance marketing, SEO, SEM, and social media platforms, is required. Proven experience in managing digital marketing budgets and achieving measurable outcomes is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, social media management tools) is necessary. Excellent analytical skills, combined with strong creative and copywriting abilities, are highly valued. You must possess exceptional project management and communication skills, with the ability to work effectively in a hybrid team environment.
This is a hybrid position, offering a balanced approach to work. You will have the opportunity to work remotely for a portion of the week, allowing for focused work, while also engaging in crucial in-office collaboration and team building. This structure ensures both flexibility and strong team cohesion. Join our forward-thinking marketing department and play a pivotal role in shaping our digital presence and driving business growth. We offer a challenging and rewarding environment for digital marketing professionals. This is an excellent opportunity to leverage your expertise in a dynamic setting in Houston, Texas, US .
Your core responsibilities will include planning and executing all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). You will collaborate with internal teams and external agencies to optimize user experience and conversion rates across our digital properties. This role involves identifying emerging digital trends and insights, and using them to craft innovative strategies. You will also be responsible for managing the digital marketing budget effectively, ensuring optimal allocation of resources. Continuous testing and optimization of marketing campaigns to improve performance will be key.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5 years of experience in digital marketing, with a strong understanding of performance marketing, SEO, SEM, and social media platforms, is required. Proven experience in managing digital marketing budgets and achieving measurable outcomes is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, social media management tools) is necessary. Excellent analytical skills, combined with strong creative and copywriting abilities, are highly valued. You must possess exceptional project management and communication skills, with the ability to work effectively in a hybrid team environment.
This is a hybrid position, offering a balanced approach to work. You will have the opportunity to work remotely for a portion of the week, allowing for focused work, while also engaging in crucial in-office collaboration and team building. This structure ensures both flexibility and strong team cohesion. Join our forward-thinking marketing department and play a pivotal role in shaping our digital presence and driving business growth. We offer a challenging and rewarding environment for digital marketing professionals. This is an excellent opportunity to leverage your expertise in a dynamic setting in Houston, Texas, US .
Apply Now
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6
Digital Marketing Strategist
77002 Houston, Texas
$75000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client is a rapidly expanding marketing agency seeking a highly analytical and creative Digital Marketing Strategist to join their remote team. Based in the vibrant market of **Houston, Texas, US**, this role is integral to developing and executing cutting-edge digital campaigns that drive measurable results for a diverse clientele. The ideal candidate possesses a comprehensive understanding of SEO, SEM, social media marketing, content strategy, and data analytics, coupled with a passion for staying ahead of digital trends. This is a fully remote position, allowing you to leverage your expertise from anywhere in the US.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign development.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Create and curate engaging content for various platforms, ensuring brand consistency and message clarity.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and other data platforms.
- Generate regular reports on key metrics, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with design, development, and sales teams to ensure cohesive campaign execution.
- Identify new opportunities for growth and innovation in the digital space.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO best practices, SEM strategies, and social media marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO software.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS) and email marketing platforms.
- Ability to manage multiple projects simultaneously in a remote work environment.
- Creative thinking and a passion for driving innovative marketing solutions.
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7
Digital Marketing Manager
77001 Houston, Texas
$95000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Manager to lead their online marketing efforts. This role, based in Houston, Texas, US , requires a strategic thinker with hands-on experience in developing and executing comprehensive digital marketing campaigns. You will be responsible for driving brand awareness, generating leads, and increasing customer engagement across various digital channels. The ideal candidate possesses a strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, and marketing analytics.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO and SEM campaigns to improve organic search rankings and drive paid traffic.
- Oversee social media strategy, content creation, and community engagement across relevant platforms.
- Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
- Create and manage compelling content marketing initiatives, including blog posts, articles, whitepapers, and website copy.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with internal teams (e.g., sales, product development, design) to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Report on key marketing metrics and performance to stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Experience with graphic design tools or video editing is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong understanding of consumer behavior and digital trends.
- Certification in Google Ads or Google Analytics is preferred.
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8