163 Marketing Coordinators jobs in Houston
Marketing & Communications Coordinator
Posted 3 days ago
Job Viewed
Job Description
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**About COGMD**
Caterpillar's Oil and Gas Division (COGMD) provides superior products and service solutions to make our customers more efficient and lower the total cost of ownership? Globally, we deliver engineered oilfield products, equipment repair and field engineering services & solutions. Join our award-winning marketing team and help build solutions that change the industry.
**About the role:**
As a **Marketing & Communications Coordinator** , you will act as the brand lead for one of Caterpillar's subsidiary companies, SPM Oil & Gas, and support the execution of various dealer-led marketing activities for Cat Oil & Gas.
**What will you do:**
+ Supports the business objective and opportunities to develop and align the marketing tactics.
+ Maintains effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.
+ Leads the initiation and project management of dealer joint co-op marketing campaigns across the Americas.
+ Ensures brand guidelines are adhered to across the company, executing updates to the brand guidelines and resources as needed.
**What you will have:**
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Basic Understanding:
- Demonstrates a basic understanding of the concept of collaborative processes.
- Explains the concept of collaboration as applicable to organizations.
- Provides examples of how collaboration has helped achieve organizational goals.
- Contrasts collaborative with competitive operating styles in organizations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Basic Understanding:
- Explains organizational incentives and rewards for innovation and creativity.
- Describes the process for researching creative ideas.
- Lists features of an environment conducive to creativity.
- Demonstrates fresh and compelling ideas in own work.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Basic Understanding:
- Describes non-verbal behaviors that influence the interpretation of the message.
- Cites examples of effective and ineffective communications.
- Explains the importance of effective business communication.
- Speaks/writes using correct language, mechanics, and gestures.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Basic Understanding:
- Provides examples of the characteristics of effective business relationships.
- Identifies key business relationships in own organization.
- Describes the nature of a productive business relationship.
- Explains the benefits of building business partnerships.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Basic Understanding:
- Cites examples of the process which allows the public to know about a brand and get a clear idea about their offerings.
- Explains the relevance of marketing mix in marketing communications and describes the 4P's of the marketing mix.
- Keeps abreast of the latest techniques and methodologies in marketing communication.
- Lists different promotional and marketing communication techniques.
**Additional Information:**
+ A bachelor's degree is required for this role
+ Relocation is not available for this position
**Summary Pay Range:**
$79,800.00 - $119,760.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
July 14, 2025 - July 18, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .
Manager, Marketing & Communications
Posted 5 days ago
Job Viewed
Job Description
Get AI-powered advice on this job and more exclusive features. Title: Manager, Marketing & Communications Salary: Commensurate with experience and includes comprehensive benefits plan Commitment: Full-time Working Hours: 40 hours/week plus evening and weekend events throughout the year To be considered, applicant must email resume and cover letter to At the Houston Marathon Committee, we celebrate diversity and equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. The HMC is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or childbirth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit-based factors. Benefits: Hybrid work from home/in-office policy Fully paid health benefits package for all full-time employees 401k matching program Cell phone allowance Favorable PTO policy with vacation, sick, holidays, and summer schedule Responsibilities include but are not limited to: Write and distribute all written collateral, including press releases, publications, and advertising copy. Direct the flow of content across all digital channels including website, newsletters, and social media. Develop and enhance local and national media relationships; manage day-to-day media requests. Manage relationships with outside vendors and sponsors for all publications. Create Organizational Plan for event Media Center and execute over race weekend. Develop and manage Press Operations Plan for the race weekend and special events. Manage the Ambassador Program. Coordinate special projects and assist in office tasks as requested. Serve as a key member of the event execution team. Race Week Responsibilities: Manage the Media Center. Coordinate Pre-Race and Post-Race Press Conferences. Lead and manage the Production Team. Qualifications: Four-year degree in Marketing, Communications, Journalism, or related field required. In lieu of a degree, relevant experience may suffice. Minimum 2-4 years of internal and external communication and writing experience. Minimum 1-2 years of social media experience and well-versed in multiple communications channels—print, online, and digital. Minimum 1-3 years of web management experience, including working knowledge of HTML and content management systems. Effective writing and editorial skills. Ability to take initiative, work independently, and perform effectively within a team environment. Strong interpersonal, organizational, and planning skills. Effective leader, able to build consensus among all constituencies. Detail-oriented with ability to multi-task and handle a deadline-driven environment. Team player, able to interact positively with diverse volunteer members, employees, and external constituents. Ability to work nights and weekends as needed, particularly during peak season of October through February. Preferred: A working knowledge of the running industry and sports event management. Experience with graphic design and/or video editing. Company: Formed in 1972, the Houston Marathon Committee, Inc. (HMC) is a 501(c)(4) nonprofit organization that plans an annual multi-race running event (marathon, half marathon and 5K). The HMC is comprised of a volunteer board of directors, 12-14 staff members, 175 volunteer committee captains, and approximately 7,500 race day volunteers. Please submit resume and cover letter to with Communications Manager in the subject line. #J-18808-Ljbffr
Marketing Communications Manager
Posted 5 days ago
Job Viewed
Job Description
Join to apply for the Marketing Communications Manager role at The Rose, nonprofit breast health organization . Get AI-powered advice on this job and more exclusive features. Description Overseeing written & print communications, social media, media relations, website content, video content, crisis communications, and ensuring brand messaging is timely and consistent across all platforms. Ensure the needs of our targeted audience are met with the assistance of 2 staff members. Responsibilities Oversee the development of strategic communications of the company's products and goals Work cross-functionally with different organizations Create and implement compelling marketing content: letters, scripts, speeches, multimedia presentations Track data on effectiveness of campaigns Oversee the day-to-day functions in the department, including overseeing & assign activities to staff; attend development activities; annual report Create, edit, approve marketing content; podcast, photography, video, etc. Monitor budget Requirements Associate’s degree required. Bachelor's degree, preferred, in Communications, Marketing or related field or equivalent experience required. 5 years of professional experience in marketing, communications and non-profit preferred. 2 years supervisory experience with direct or indirect reports. Bi-lingual (Spanish) Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Hospitals and Health Care #J-18808-Ljbffr
Marketing Communications Manager

Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement a comprehensive content strategy tailored to various marketing channels, including sales materials, case studies, and customer testimonials.
- Oversee the creation and distribution of high-quality content in diverse formats such as written articles, videos, and presentations.
- Manage the content calendar to ensure timely delivery of materials and alignment with organizational priorities.
- Collaborate with technical experts and business development teams to craft compelling and accurate messaging.
- Optimize communication strategies to enhance audience engagement and clarity across all platforms.
- Guide employees in effectively representing the organization's brand and messaging through their communication channels.
- Monitor and refine marketing campaigns to ensure alignment with brand positioning and strategic goals.
- Lead initiatives to recognize customer value through tailored content like testimonials and value studies.
- Ensure all marketing efforts reflect the organization's brand identity and core messaging.
- Continuously identify opportunities to improve content quality and delivery methods. Requirements
- At least 10 years of experience in marketing communications or a related field.
- Expertise in developing and executing email campaigns and social media strategies.
- Strong skills in copywriting and content creation across various media formats.
- Proven ability to manage marketing events, including corporate and community initiatives.
- Experience with brand positioning and crafting compelling ad copy.
- Proficiency in managing complex marketing strategies and aligning them with organizational goals.
- Excellent project management skills to ensure deadlines and deliverables are consistently met.
- Ability to collaborate effectively with cross-functional teams and technical subject-matter experts.
+ Preferred experience in oil & gas industry or manufacturing setting
+ Microsoft Suite - advanced knowledge
+ Adobe Suites
+ Change Management certification
Call today for Immediate Consideration!
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Marketing and Communications Specialist
Posted today
Job Viewed
Job Description
Support marketing and communications programs aligned with corporate initiatives, with a focus on building brand awareness and strengthening the reputation of Mitsubishi Heavy Industries and its Group Companies across North America. Assist in the pla Communications Specialist, Marketing, Communications, Communication, Specialist, Graphic Design, Manufacturing, Business Services
Digital Marketing Coordinator
Posted 9 days ago
Job Viewed
Job Description
Work From Anywhere | Uncapped Earnings | Career Growth
Are you a results-driven, digital marketing expert eager to take the next step in your career? Do you thrive in a remote, flexible environment while working on high-impact marketing campaigns? If you're passionate about SEO, PPC, social media marketing, email automation, and lead generation, this opportunity is for you!
Join a fast-growing company with an international presence and make a meaningful impact in the education and leadership industry.
Why This Role is for You:
Work from Anywhere - Enjoy the flexibility of a remote role that fits your lifestyle.
Uncapped Earning Potential - Performance-based income structure
Professional Growth & Certifications - Access industry-leading training and certifications to expand your expertise.
Be Your Own Boss - Operate as an independent contractor with control over your schedule and business growth.
Collaborate with a Global Team - Work with marketing professionals, business leaders, and digital strategists.
Key Responsibilities:
Develop & manage digital marketing campaigns across SEO, SEM, PPC, and social media.
Optimize paid advertising strategies (Google Ads, Meta Ads, LinkedIn Ads) to generate quality leads and drive conversions.
Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
Create & execute content marketing strategies, including blogs, email campaigns, and social media content.
Utilize CRM & marketing automation tools (HubSpot, ActiveCampaign, Marketo) to nurture leads and improve engagement.
Analyze & interpret performance data using Google Analytics, Tag Manager, and dashboard tools.
Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).
Ideal Candidate:
Proven experience in Digital Marketing, Growth Marketing, or Performance Marketing.
Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Meta Ads, LinkedIn Ads, and influencer marketing.
Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Skilled in content creation, email marketing, and lead generation.
Analytical mindset with proficiency in Google Analytics and marketing automation tools.
Strong communication and copywriting skills.
Self-motivated, goal-oriented, and able to work independently.
Compensation & Perks:
Performance-Based Earnings
Fully Remote - Work from Anywhere
Uncapped Growth Potential
Ongoing Learning & Certification Opportunities
Collaborate with a Global Network of Experts
How to Apply:
APPLY NOW if you're ready to take control of your career and income potential!
We're looking for passionate digital marketing professionals who are eager to drive results and grow in a dynamic online business.
Digital Marketing Coordinator
Posted 10 days ago
Job Viewed
Job Description
Supervisor: Manager, Digital Marketing
Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club’s overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app.
This role will also be responsible for the Texas Children’s Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children’s Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children’s Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
- Bachelor’s Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work
Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel
Rare travel may be expected in this role.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
EOE/M/F/Vet/Disability
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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Digital Marketing Coordinator
Posted 11 days ago
Job Viewed
Job Description
Supervisor: Manager, Digital Marketing
Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club’s overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app.
This role will also be responsible for the Texas Children’s Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children’s Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children’s Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
- Bachelor’s Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work
Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel
Rare travel may be expected in this role.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
EOE/M/F/Vet/Disability
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Digital Marketing Coordinator
Posted 12 days ago
Job Viewed
Job Description
Department: Marketing Supervisor: Manager, Digital Marketing Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club's overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app. This role will also be responsible for the Texas Children's Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children's Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children's Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
Qualifications:
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
Education and/or Experience:
- Bachelor's Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills - can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel Rare travel may be expected in this role.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. EOE/M/F/Vet/Disability
Experience
Preferred
- 3
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.