176 Marketing Director jobs in Atlanta

**Overview**
**Be inspired** **.** **Be rewarded. Belong. At Emory Healthcare.**
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoingmentorshipand leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, _development,_ and leadership programs
+ And more
**Work Location:** Atlanta, GA
**Description**
**Overview**
Be inspired. Be rewarded. Belong at Emory Healthcare. At Emory Healthcare, we fuel your professional journey with better benefits, valuable resources, ongoing mentorship, and leadership programs for all types of jobs.
We provide a supportive environment that enables you to reach new heights in your career and be what you want to be.
We offer:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, development, and leadership programs and more Description
The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team.
This role is responsible for leading the strategic marketing planning process across service lines, hospitals, programs and institutional priorities at Emory Healthcare.
Reporting to the Vice President of Integrated Marketing and Demand Generation, this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators, serving as a marketing partner and internal consultant to clinical and business stakeholders.
The Director will drive the development and execution of integrated, data-informed marketing plans that focus on patient acquisition, retention, and loyalty.
This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.
**Key Responsibilities:**
**1) Strategic Marketing Leadership:**
+ Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs and enterprise-level initiatives.
+ Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
+ Develop and apply audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
+ Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
**2) Account Management Oversight:**
+ Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring consistent delivery of high-impact strategies across departments and service lines.
+ Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
+ Ensure cross-functional integration with creative, digital, analytics, and communications teams to support execution of campaigns.
**3) Campaign Execution & Optimization:**
+ Partner with content, digital, and performance marketing teams to guide development and optimization of campaigns across digital, print, experiential, and traditional media.
+ Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians, employers, and third-party partners.
+ Ensure brand consistency across all marketing initiatives and channels.
**4) Data & Analytics Integration:**
+ Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
+ Monitor key performance indicators (KPIs), marketing funnel performance, and campaign impacty adjusting plans based on results and business needs.
+ Collaborate with CRM, operations, and digital marketing teams to enhance lead management and nurture strategies.
**5) Team Leadership & Development:**
+ Coach, mentor, and develop team members through continuous feedback, goal setting, and performance reviews.
+ Create a collaborative and high-performance culture that emphasizes accountability, innovation, and cross-functional teamwork.
+ Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
**6) Collaboration & Integration:**
+ Partner with counterparts across the Marketing, Communications, and Community Engagement teams to ensure alignment and resource sharing.
+ Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
+ Coordinate closely with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.
**Minimum Qualifications:**
**1) Experience:**
+ 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
+ Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
+ Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
**2) Skills:**
+ Strong leadership and people management skills with experience developing and inspiring a team.
+ Strategic mindset with ability to translate business objectives into effective marketing strategies.
+ Excellent communication, presentation, relationship-building, and customer service skills.
+ Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
+ Ability to manage multiple projects and stakeholders in a fast-paced environment.
**3) Education:**
+ Bachelors degree in Marketing, Business, Health Care Administration, or a related field required.
+ Masters degree or MBA preferred.
**4) Tools & Technologies:**
+ Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms.
+ Experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, or equivalent is a plus.
**Preferred Qualifications:**
+ Background in health care, academic medical center or large health systems.
+ Experience working within a matrixed organization with complex stakeholder environments.
Why Join Us? Emory Healthcare is committed to fostering a culture of inclusivity, innovation, and personal growth. As a member of our team, you'll have the opportunity to shape the future of digital design while developing your career within a supportive and growth-oriented environment.
We offer a flexible work culture, professional development opportunities, and a strong benefits package to support your well-being and career goals.
**Additional Details**
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.
**Connect With Us!**
Connect with us for general consideration!
**Division** _Emory Healthcare Inc._
**Campus Location** _Atlanta, GA, 30345_
**Campus Location** _US-GA-Atlanta_
**Department** _EHI Marketing_
**Job Type** _Regular Full-Time_
**Job Number** _ _
**Job Category** _Business Operations_
**Schedule** _8a-4:30p_
**Standard Hours** _40 Hours_
**Hourly Minimum** _USD $0.00/Hr._
**Hourly Midpoint** _USD $0.00/Hr._
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.

The Windows Commercial Marketing team is responsible for delivering innovative marketing and go to market strategies and execution plans across the full product portfolio that enable our customers to be productive and do their best work on Windows. This includes Windows Pro, Copilot+ PCs, Windows Enterprise, Intune, Windows 365 and more. Our mission it to deliver AI-powered productivity across Windows client and cloud - seamlessly, fast, and securely - for every job in every organization.
We are looking for an Integrated Marketing Director - Windows Commercial who can lead and execute a variety of global integrated marketing functions to drive business growth for the Windows Commercial portfolio. This role includes a wide variety of outbound functions. You will be responsible for overseeing events, social, web, campaigns, go-to-market strategies and sales assets, plus brand, storytelling and messaging - working across teams and a variety of channels to reach end-users, business decision makers, IT decision makers and developers to bring them into the future of end-user computing. You will lead a team of talented and passionate marketers and collaborate with other stakeholders, functions, and teams within and outside the company. You will partner closely with product marketing, engineering, sales, field teams, and partners to create compelling narratives, integrated campaigns, and impactful content that resonate with enterprise, Small, Medium Business (SMB), and public sector audiences. This is a high-visibility leadership role that requires a blend of creative vision, analytical rigor, and steady execution.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Recruit, coach, and develop team members and help them grow in their careers. Set team goals and success measurements, measure results, and drive for continuous improvement.
+ Foster a high-performing, collaborative, and inclusive team culture.
+ Own and drive the integrated marketing communications strategy for the Windows Commercial portfolio, ensuring alignment to business priorities and revenue goals.
+ Lead and shift the industry narrative around end-user computing solutions and the power of AI and the cloud to enhance productivity and define the future of work.
+ Lead planning and execution of integrated marketing initiatives that drive awareness, consideration, conversion, usage and brand love across paid, owned, and earned channels, ensuring consistent messaging and brand alignment.
+ Oversee creative development and content strategy, including launches, hero campaigns, thought leadership, Public Relations (PR), web, social, and customer success stories.
+ Integrate partner co-marketing and ecosystem amplification to extend reach and influence.
+ Manage agencies and vendors to deliver high-quality work on time and on budget.
+ Use data and analytics to measure marketing and campaign performance, optimize in real time, and inform future planning.
+ Embody our Culture ( and Values ( Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing, integrated marketing or brand strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, integrated marketing or brand strategy OR equivalent experience.
+ 4+ years people management experience or indirect people management experience (or virtual teams)
+ 4+ years experience marketing enterprise software, cloud services, or hardware solutions for a technology company of 4,000+ employees
+ Experience building and executing large-scale integrated marketing campaigns that drive business results.
**Additional or Preferred Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, integrated marketing or brand strategy OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing, integrated marketing or brand strategy OR equivalent experience.
+ 6+ years people management experience.
+ Experience working successfully cross functionally.
+ Experience with business to business (B2B) buyer journeys and commercial customer needs.
+ Experience translating complex technical concepts into clear, compelling narratives.
+ Experience in campaign performance measurement and optimization.
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $51,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 165,600 - 272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until September 14, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

Our client is searching for an experienced and strategic Director of Digital Marketing Strategy to lead our marketing initiatives. This role is primarily remote, allowing for flexibility while requiring collaboration with our **Atlanta, Georgia** based headquarters. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve measurable business growth across all digital channels. This includes overseeing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs.

Key responsibilities encompass defining the overall digital marketing vision, setting KPIs, and managing the digital marketing budget. You will lead and mentor a team of digital marketing professionals, fostering a culture of continuous improvement and data-driven decision-making. Analyzing market trends, competitor activities, and campaign performance to identify opportunities and optimize strategies is paramount. You will collaborate closely with other departments, including Sales, Product Development, and Brand Management, to ensure alignment of marketing efforts with business objectives. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7-10 years of progressive experience in digital marketing leadership roles. Proven success in developing and implementing integrated digital marketing campaigns that deliver significant ROI is essential. Strong analytical skills, proficiency with marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics) are required. Exceptional leadership, communication, and project management skills are critical for this role. This is a unique opportunity to make a substantial impact on our company's digital presence and growth trajectory within a collaborative and forward-thinking environment.

**Summary:**
Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We envision a metaverse that is the next generation of the internet - a more immersive, 3D experience. Its defining quality will be a feeling of presence, like you are right there with another person or in another place. And the core platform that enables this is Meta Horizon. Meta Horizon is for embodied experiences that make distance feel smaller and moments feel bigger and encompasses Horizon experiences and worlds, Horizon OS, and the Horizon creator and developer platforms.We are seeking an exceptional Product Marketing Director to help Meta Horizon establish the core flywheel of consumer and creator value that will set the business up for long term success across our VR and mobile Meta Horizon products. This role maps to critical components of our Meta Horizon economy ecosystem such as the Horizon Store, Meta Avatar wearables and digital goods, and platform quests and rewards. The right individual will be an exceptional collaborator and communicator, capable of working across multi-disciplinary teams across the business, and a strategic thinker who can identify meaningful business opportunities and sell them into partner teams to drive towards shared goals. They have a track record of building clear, data-backed frameworks for prioritizing investments across a portfolio of business initiatives. They are a strong manager of managers and individual contributors, and have a passion for shaping the next generation of social experiences.
**Required Skills:**
Product Marketing Director, Meta Horizon Economy Responsibilities:
1. Lead a high performing team of product marketers, managing team performance and supporting career development and growth
2. Manage product marketing strategy and execution for the Meta Horizon economy product experiences
3. Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities
4. Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem.
5. Work hands-on with key stakeholders to advance project milestones and drive product market fit, including but not limited to prioritizing audience use cases and needs, identifying and sizing key markets to target
6. Design and lead go-to-market and growth strategy, communications, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, and Product Growth teams to ensure we achieve our business goals and objectives
7. Consistently build productive internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy
8. Builds a trusting organization that values, respects, and taps into different backgrounds and perspectives
**Minimum Qualifications:**
Minimum Qualifications:
9. 15+ years of experience in marketing, product management, management consulting, business strategy or a similar field
10. 10+ years of experience in product marketing developing go to market strategies and partnering closely with product teams
11. Experience managing a high volume of complex and ambiguous programs, with significant self-direction
12. Experience creating market requirement documents, including audience definition, positioning statements and value propositions
13. Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating
14. Experience building partnerships with Product Management and cross-functional teams, to shape multi-year product roadmaps and go-to-market strategies
15. Experience building, launching, and scaling products and bringing products to market
16. Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
17. Demonstrated balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
**Preferred Qualifications:**
Preferred Qualifications:
18. MBA or related Masters degree or equivalent experience
19. General manager experience driving business growth
20. Prior experience with managing virtual economies or storefronts in games, gaming, or consumer mobile applications
21. Experience leading, developing and motivating a diverse multidisciplinary team across geographical regions
22. Experience and/or domain knowledge in metaverse, social gaming, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
**Public Compensation:**
$232,000/year to $296,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Director, Marketing Insights & Performance**
This position is based in Atlanta, GA in our Galleria office and is a hybrid role. _Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting._
The Director of Marketing Insights & Performance leads a cross-functional team responsible for turning data into strategy. This role oversees customer research, market intelligence, performance measurement, and planning, ensuring that every marketing investment is optimized for growth and aligned with business priorities. A strong storyteller and strategist, the Director translates complex data into clear, actionable insights that influence executives, marketing leaders, and cross-functional partners. Provides actionable insights that shape strategy, optimize performance, and drive data-informed decisions across all channels - strengthening Aaron's ability to grow, compete, and connect with customers.
**The Details**
**What You Need:**
+ 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries.
+ Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization.
+ Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management.
+ Strong people leadership capabilities, with a track record of developing high-performing teams.
+ Bachelor's degree in Marketing, Business, or Analytics; MBA preferred.
**What You'll Do:**
**Customer & Market Intelligence**
+ Lead research initiatives (surveys, focus groups, segmentation, personas, brand health tracking).
+ Monitor competitive dynamics and market trends to identify risks and opportunities.
+ Translate insights into campaign strategy, product positioning, and brand development.
**Strategic Planning & Forecasting**
+ Own the annual marketing planning process, aligning objectives, strategies, calendars, and budgets across stakeholders.
+ Lead forecasting and pacing processes, including vendor co-op fund tracking, scenario modeling, and budget variance analysis.
+ Partner with finance to ensure strategic resource allocation and accountability.
**Performance & Optimization**
+ Oversee development and maintenance of performance dashboards (CPA, ROAS, LTV, channel/funnel effectiveness).
+ Manage marketing mix models, attribution frameworks, and experimentation pipelines to measure incrementality and ROI.
+ Conduct spend analysis to drive investment decisions and promotional strategy.
**Integration, Innovation & Enablement**
+ Champion marketing technology and CRM integration to strengthen campaign effectiveness and measurement.
+ Build dashboards, testing pipelines, and analytics tools that improve real-time decision-making.
+ Align marketing efforts with merchandising, eCommerce, and store operations to ensure a seamless customer experience.
**Measurement & Continuous Improvement**
+ Lead post-mortem analysis for campaigns, consolidating executional KPIs and learnings.
+ Drive continuous improvement by embedding insights into future activations.
+ Collaborate with Marketing Operations and Analytics COE to improve processes, governance, and data literacy across the team.
**Leadership & Collaboration**
+ Manage and mentor direct reports, fostering expertise in analytics, research, and insight translation.
+ Act as the primary marketing data storyteller, shaping executive presentations and strategic updates.
+ Build strong partnerships with data engineering, creative, operations, and finance to ensure aligned strategies and measurement frameworks.
**Additional Requirements:**
+ Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies.
+ Excellent communication and presentation skills, able to influence senior leadership with clarity.
**Success metrics include:**
+ Strong people leadership
+ Increased ROI and improved effectiveness of marketing investments.
+ Stronger customer segmentation, targeting, and brand health outcomes.
+ Seamless alignment of marketing strategy with finance, merchandising, and operations.
+ Timely delivery of insights and plans that directly influence executive decision-making.
A culture of continuous improvement, innovation, and data literacy across the marketing function.
**Aaron's Total Rewards**
Our team members are our greatest asset. As an expression of our appreciation, Aaron's is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:
+ Paid time off, including vacation days, sick days, and holidays
+ Medical, dental and vision insurance
+ 401(k) plan with contribution matching
_*Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law._
_**Benefits vary based on full-time employment status._

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at .
**Overview of Job Function:**
The Partner Marketing Events Sr. Director plays a critical role in bringing our brand and messaging to life through engaging and memorable events that ultimately drive demand and sales pipeline. The primary focus of this role will be to coordinate and execute assigned partner event tasks, and tradeshows in collaboration with cross-departmental team members. The ideal candidate brings a proven track record of flawless event planning and execution, effective communication, and relationship building skills. You need to be a self-starter as well as have a keen eye for detail in order to achieve the defined event goals.
**What You'll Do**
+ Develop a comprehensive 12-month strategy for Verint and marketing partnerships, working closely with leaders in marketing and sales.
+ Drive the execution of marketing plans, ensuring they maximize business impact and are delivered on time and within budget.
+ Own relationships with partner marketing leads, co-developing joint programming, securing funding, and executing external campaigns.
+ Partner with internal teams to manage the planning and execution of large-scale events, aligning efforts with broader marketing campaigns.
+ Manage various event components, including event operations & complex logistics, venue liaison, trade show booth development, trade show marketing programs, budget management and onsite execution.
+ Project manage logistics, securing venues and exhibition space, travel, staffing and development of creative concepts.
+ Lead budget management for Partner marketing initiatives, ensuring resources are allocated efficiently to achieve the highest ROI.
+ Help with the creation of event-focused sales engagement and enablement programs to ensure targeted audience recruitment.
**What You'll Need**
+ Bachelor's degree or equivalent, preferably in Business, Marketing, or Communications.
+ 12 years of marketing experience, preferably in partner marketing, with a background in cloud technology partnerships2-5 years combined corporate and tradeshow event experience. Experience at a SaaS-based B2B technology company is a benefit.
+ Demonstrates strong critical thinking skills and ability to problem solve and resolve obstacles
+ High energy, can-do personality and ability to thrive in a high-growth environment.
+ Strong focus on execution in a fast-paced environment with a track record of working on multiple events concurrently.
+ Expected travel: 30% but may increase / fluctuate based on business needs.
+ Proficient in Microsoft Office programs (Excel, Word, PowerPoint). Salesforce.com, Wrike knowledge is a benefit.
**Minimum Requirements:**
+ Bachelor's degree or equivalent, preferably in Business, Marketing, or Communications.
+ 12 years of marketing experience, preferably in partner marketing, with a background in cloud technology partnerships 5+ years combined corporate and tradeshow event experience planning and managing tradeshow events logistics including contracting events scheduling speakers.
+ Experience managing complex events involving cross-functional internal and external stakeholders.
+ Ability to effectively interface and negotiate with outside vendors.
+ Able to quickly shift gears between planning and executing activities.
+ Excellent Team work, communication and social media skills.
+ Ability to travel to conferences and events.
+ Strong collaboration skills with the ability to work effectively both independently and as part of a team.
+ Strong Project Management: Must be detail oriented and ability to juggle mulitple projects and manage deadlines. MS, Excel and PowerPoint experience.
+ Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
**Preferred Requirements:**
+ CVENT and Salesforce experience preferred
+ Wrike (Project Management), CVENT (Event Management Platform) and Salesforce experience
#LI-BS1
MIN: $115k
MAX: $140k
Verint Systems Inc. is an equal opportunity employer and is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment based on race, color, religion, sex, age, national origin, genetic information, disability, veteran status, and any other classification or characteristic protected by applicable federal, state or local laws. Verint operates in accordance with all anti-discrimination laws and affords equal opportunities to employees and applicants without regard to any characteristic or protected class in our hiring, promotion and termination practices.
**For US Applicants**
_2025 Benefits Offering (

**Description**
**Overview**
The Director of Marketing Analytics & Insights leads a team that is responsible for independently defining problems, collecting data, applying appropriate quantitative and qualitative methods, and drawing valid conclusions in support of the Marketing objectives for Vestis. The Director of Marketing Analytics & Insights will work with other members of the Marketing organization to help identify the key questions to be answered through thorough data analysis and market research to build data-backed recommendations to advance the company forward. This includes orchestrating our customer satisfaction program, generating customer insights, collecting, and mining large data sets, establishing methodologies for the analyses associated with the data, and reporting findings in a structured/logical way that can be used to present and communicate to Senior Leadership.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
+ Establish processes to monitor and report industry trends within the industrial laundry and linen supply market and within various segments (geography, product segments, customer industry segments)
+ Coordinate the collection, organization, analysis, and dissemination of competitive intel from publicly available sources, 3 rd party research partners, and Vestis teammates out in the field
+ Unify various Voice of the Customer initiatives into a cohesive Customer Satisfaction Management & NPS program that leverages industry leading solutions and reporting methods
+ Lead market research initiatives to understand needs & preferences of each customer segment (personas, geography, product segments, customer industry segment, etc.), brand value / equity, and loyalty key drivers
+ Spearhead the definition of KPI's to monitor the performance of marketing efforts, marketing campaigns and the development of recurring reports fed by data from multiple sources
+ Manage the set-up of Marketing campaigns within custom ordering system to enable tracking of campaign performance
+ Deliver data requests from the business by extracting and transforming data from various sources via custom queries and reports
+ Maintain and enhance Power BI semantic models to enable self-service reporting
+ Manage the design and delivery of automated dashboards to support performance monitoring
+ Manage the design and delivery of AI / Machine Learning models via Python to drive predictive / prescriptive actionable insights to drive sales growth via marketing tactics and to improve customer retention
+ Manage a team of analytics-minded independent contributors
+ Draw conclusions from analyses and summarize findings with supporting summary data in presentation format for Executive communication
+ Strong interpersonal skills to work cross-functionally throughout the organization
**JOB SPECIFICATIONS**
+ Bachelor's degree in business, economics, statistics, mathematics, business analytics, physics. marketing or similar analytical area and minimum 8 years of relevant experience. Masters in Data Science & Analytics and/or MBA preferred
+ Strong statistical background and proven analytical skills required
+ Working knowledge of forecasting techniques, pricing and methodologies required
+ Experience in data mining
+ Proficient in MS Excel, SQL, and Python
+ Analytical mind and business acumen
+ Problem-solving aptitude with ability to deal with ambiguity
+ Strong communication and presentation skills with proficiency with MS PowerPoint
+ Ability to work effectively as a team player in a fast-paced environment
+ Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights ( notice from the Department of Labor.

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
**Job Overview**
We are currently seeking a dynamic, highly motivated, and experienced individual for the position of **Associate Director** **,** **Consumer Marketing** . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB). 
Tactical responsibilities may include but are not limited to driving the execution of in-office/Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and/or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners. 
**Job** **Duties** **and** **Responsibilities**
+ Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies. 
+ Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.)
+ Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
+ Drive digital/socialmedia marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem
+ Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimizeCX and campaign performance.
+ Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
+ Provide expertiseand influence development of CRM/Digital campaignsacross all consumer/patient channels and touchpoints.
+ Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
+ Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
+ Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements. 
+ Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
+ Build strong cross-functional relationships within the organization.
+ Champion patient POV and materials through field training and sales communications.
+ Ensure adherence of customer privacy and compliance practices
**Key** **Core** **Competencies**
+ Passionate about making a meaningful difference for patients
+ ONE team mindset to planning and executing DTP/DTC initiatives.
+ Builds strong relationships to optimize performance.
+ Fast learner who can adapt and change course when needed.
+ Raises the bar and driven to challenge the status quo.
+ Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks.
+ Excellent communication and collaboration skills.
+ Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives.
+ Strong interpersonal skills and ability to manage agency partners.
+ Exceptional financial business acumen and analytical skills.
+ Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
+ Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth
+ Adheres to healthcare compliance Standard Operating Procedures (SOPs).
+ Fosters productive, collaborative cross-functional relationships
+ Travel, domestic only, for at least 20% of time, depending on business needs.
**Education and Experience**
+ Bachelor's degree in business, marketing orrelated field required.MBA preferred.
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry
+ Urology and/or Women's Health experience preferred.
+ Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
+ Experience with planning, piloting, and scaling new digital marketing initiatives.
+ Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
+ Experience working with agencies in developing, implementing, and executing marketing plans, including production and development of consumer/patient materials and campaigns across multiple channels.
+ Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_