21 Marketing Director jobs in Columbus

Our client, a rapidly growing organization in the marketing sector, is seeking a visionary Digital Marketing Director to lead their comprehensive online marketing efforts. This role is fully remote, offering the flexibility to work from anywhere. The ideal candidate will possess a proven track record in developing and executing successful digital marketing strategies across various channels, driving brand awareness, lead generation, and customer engagement.

Responsibilities:

• Develop and implement a data-driven digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve performance targets.
• Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
• Develop and execute content strategies that engage target audiences and drive conversions.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and integrated campaigns.
• Identify and test new digital marketing channels and opportunities for growth.
• Oversee the development and maintenance of the company's website and other digital assets.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing integrated digital marketing strategies.
• Deep understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication, leadership, and project management skills.
• Experience managing remote teams and projects effectively.
• Creative mindset with a passion for innovation in digital marketing.

This position is based in the Columbus, Ohio, US area but is a fully remote opportunity. Join a dynamic team at the forefront of digital marketing innovation.

Our client is a rapidly growing company looking to elevate its brand presence and customer engagement through innovative marketing strategies. We are seeking a visionary Creative Marketing Director to lead our marketing efforts from concept to execution. This fully remote role offers the opportunity to shape the company's brand narrative and drive impactful campaigns from anywhere within the US. You will be responsible for conceptualizing and overseeing all creative aspects of our marketing initiatives, ensuring a consistent and compelling brand voice across all platforms.

Responsibilities:

• Develop and implement comprehensive marketing strategies that align with business goals and enhance brand visibility.
• Lead the creative development of all marketing materials, including digital advertisements, social media content, website assets, video productions, and print collateral.
• Manage and mentor a team of marketing professionals, including graphic designers, content creators, and copywriters.
• Oversee the execution of integrated marketing campaigns across various channels.
• Analyze market trends, customer insights, and competitor activities to inform creative strategies and identify new opportunities.
• Ensure brand consistency and adherence to brand guidelines across all marketing communications.
• Manage marketing budgets effectively, allocating resources to maximize impact and ROI.
• Collaborate with product development, sales, and other departments to ensure cohesive messaging and integrated go-to-market strategies.
• Measure and report on the performance of marketing campaigns, using data to optimize future efforts.
• Stay ahead of industry trends in creative design, digital marketing, and consumer behavior.

Qualifications:

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 8+ years of experience in marketing, with at least 3 years in a leadership or directorial role.
• Proven track record of developing and executing successful creative marketing campaigns that drive engagement and achieve measurable results.
• Strong portfolio showcasing a wide range of creative work, including digital, social, and traditional media.
• Expertise in branding, visual design principles, and content strategy.
• Proficiency with design software (e.g., Adobe Creative Suite) and marketing automation tools is a plus.
• Excellent leadership, team management, and interpersonal skills.
• Strong analytical and strategic thinking abilities.
• Exceptional written and verbal communication skills.
• Experience in a remote or distributed team environment is preferred.

This is a remote-first position, ideal for candidates located within Columbus, Ohio, US , or willing to work within its time zone. If you are a creative powerhouse with a passion for building brands and leading high-performing teams, we want to hear from you.

Description
Job Description
Huntington Bank is seeking a seasoned, visionary leader to head our Customer Engagement Marketing function. This role is pivotal in shaping and executing enterprise-wide strategies that deepen customer relationships, drive product adoption, and deliver meaningful, compliant communications across all channels. The ideal candidate is a data-driven, customer-obsessed strategist with a proven ability to lead cross-functional initiatives in a complex, regulated environment. This role requires collaboration across product, marketing, channel teams and more.
If you don't know Huntington yet, it isn't like other banks. The people we serve - customers, colleagues and communities - are at the forefront of every decision we make. Because we know that helping people navigate their financial lives is a huge responsibility, we take it seriously. You'll love working for a company where people are first.
Key Responsibilities
Customer Lifecycle & Engagement
+ Lead onboarding journeys for consumer and business banking customers, driving primacy, direct deposit setup, and account funding.
+ Develop and optimize retention strategies and benefit reinforcement programs to increase customer lifetime value.
Customer Communications
+ Oversee all regulatory and legally required customer communications, ensuring clarity, compliance, and consistency.
+ Partner with Legal, Risk, and Operations to maintain high standards of governance and auditability.
Merger & Acquisition Marketing
+ Serve as the enterprise marketing lead for M&A initiatives, ensuring seamless customer transitions and communications.
Product & Feature Strategy
+ Drive customer strategy for product changes and new feature launches, ensuring alignment with customer needs and business goals.
Segment Marketing & Specialized Products
+ Support strategic segment engagement for specialized offerings such as Huntington Honors, Teen Banking, and Caregiver Banking.
Digital Engagement & Adoption
+ Accelerate digital adoption through targeted engagement strategies and frictionless experiences.
Basic Qualifications:
+ Bachelor's Degree in Marketing or related field.
+ 10+ years' experience in marketing required.
Preferred Qualifications:
+ Deep understanding of customer lifecycle marketing, data-driven personalization, and omni-channel engagement.
+ Strong grasp of regulatory requirements and risk management in a financial institution.
+ Exceptional communication, stakeholder management, and strategic planning skills.
+ Passion for the customer and a relentless drive to improve their experience.
#LI-NG1
#LI-Onsite
Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)
Yes
Workplace Type:
Office
Our Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.
Compensation Range:
$125,000-$255,000 annually
The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).
Huntington is an Equal Opportunity Employer.
Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.
Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.

Our client is seeking a dynamic and results-driven E-commerce Marketing Director to lead their online sales and digital strategy. This is a fully remote position, ideal for a strategic thinker with a proven track record in driving online revenue growth and enhancing customer engagement. The E-commerce Marketing Director will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms, including SEO, SEM, social media marketing, email marketing, and affiliate programs. You will oversee the optimization of the e-commerce website to improve user experience, conversion rates, and overall sales performance.

Key responsibilities include defining target audiences, developing compelling marketing campaigns, and managing the marketing budget effectively. You will analyze market trends, competitor activities, and customer behavior to identify new opportunities and optimize existing strategies. The ideal candidate will have extensive experience in managing online advertising budgets, A/B testing, and conversion rate optimization (CRO). Strong analytical skills are essential for tracking campaign performance, reporting on key metrics (ROI, CAC, LTV), and making data-driven decisions. This role requires a deep understanding of the e-commerce landscape, including platform technologies, analytics tools (e.g., Google Analytics), and digital marketing best practices. You will lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement. Excellent communication and leadership skills are crucial for collaborating with cross-functional teams, including product, sales, and customer service. This remote role offers the flexibility to work from anywhere, requiring strong self-discipline, excellent time management, and the ability to thrive in a virtual work environment.

**Our Mission**
As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*Comscore, Total Visits, March 2025)
**Day to Day**
At Indeed, our mission is to _Help People Get Jobs_ . We are seeking a visionary Director of Data Science to define and drive our data science endeavors for Indeed's Marketing organization. The Marketing Data Science and Business Intelligence (MDSBI) organization partners with Marketing and collaborates across the SMB, Job Seeker, Brand, Enterprise, and Global Marketing teams.
Your role will entail shaping and executing Indeed's AI strategy for Marketing measurement and driving optimal allocation and returns on our Marketing spend. You will guide our organization in pursuing the strategy and, through innovation, make a meaningful impact on the lives of millions of people who use Indeed every day.
As AI technology, Marketing and job markets evolve rapidly, your role will be essential in shaping the future of acquisition for both job seekers and employers.
**Responsibilities**
+ Define and oversee the data science roadmap, aligning with broader company goals
+ Build and improve all components of our Marketing measurement framework including Marketing Mix models, Multi-Touch attribution and Intercementality testing.
+ Manage teams of data scientists and data engineers, nurturing their growth and ensuring delivery of key projects
+ Communicates how campaigns, campaign measurement and business outcomes can be transformed with Machine Learning (ML) and AI across the broad organization
+ Collaborate with cross-functional teams to implement data-driven solutions that enhance user and marketer experiences
+ Foster external partnerships, stay updated with industry trends, and ensure our data practices remain at the forefront of technological advancements
**Skills/Competencies**
+ Bachelor's Degree in Computer Science, Mathematics, Statistics
+ 10+ years of experience in data science, analytics, or a related field with 5+ years in a leadership role overseeing data science teams
+ A deep understanding of machine learning, statistical modeling, and predictive analytics.
+ Experience with LLMs
+ Deep understanding of the complexities and tradeoffs of leveraging/deploying ML/AI at scale
+ Proven ability to translate complex data findings into actionable business strategies and experience in collaborating with product teams to drive business growth
+ Experience communicating and influencing product, technical, and business direction across all levels of a large organization
**Salary Range Transparency**
US Remote 204,000 - 296,000 USD per year
Austin Metro Area 204,000 - 296,000 USD per year
NYC Metro Area 224,000 - 324,000 USD per year
Seattle Metro Area 237,000 - 343,000 USD per year
San Francisco Bay Area 244,000 - 354,000 USD per year
**Salary Range Disclaimer**
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
**Benefits - Health, Work/Life Harmony, & Wellbeing**
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at Opportunities and Accommodations Statement**
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and inclusive environment. All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other non-merit based or legally protected grounds.
Indeed is dedicated to providing reasonable accommodations to qualified individuals with known disabilities to participate in the employment application process. To learn more about requesting an accommodation, please visit In the request for an accommodation, please inform us of the nature of your request and your contact information. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.
For more information about our commitment to equal opportunity/affirmative action, please visit our ESG home page ( & Belonging**
Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
**Indeed's Employee Recruiting Privacy Policy**
Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at , we also want to make you aware of our recruitment specific privacy policy found at .
**Agency Disclaimer**
Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.
**Reference ID:** **46207**
**The deadline to apply to this position is (11/5/2025). Job postings may be extended at the hiring team's discretion based on applicant volume.**
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Reference ID: 46207

**Become a part of our caring community and help us put health first**
Humana is transforming its marketing operations to deliver agile, data-driven, and personalized member experiences at scale. As Director of Marketing Communication Operations, you will play a pivotal leadership role in orchestrating multi-channel campaigns and customer journeys across our healthcare insurance ecosystem. Reporting to the AVP of Marketing Operations, you will shape strategic direction, influence senior stakeholders, and lead a high-performing team of marketers. You'll drive collaborative go-to-market strategies, foster strong partnerships across internal teams and external vendors, and ensure compliance with CMS, Medicaid, and Pharmacy marketing regulations.
**Key Responsibilities**
**Campaign Strategy, Execution & Platform Enablement**
+ Define and drive the strategic vision for integrated, multi-channel marketing campaigns (e.g., direct mail, email, SMS, outbound calling)
+ Translate journey blueprints into executable campaigns in partnership with Marketing, Experience Design, and MarTech teams
+ Champion the enterprise-wide adoption of platforms such as Salesforce Marketing Cloud and Adobe Experience Platform
+ Promote automation, personalization, and journey mapping through advanced tools and AI-powered capabilities
+ Ensure organizational alignment on campaign approaches and compliance with CMS, Medicaid, and Pharmacy marketing standards
**Operational Excellence & Vendor Ecosystem**
+ Design and implement scalable processes for campaign intake, development, and execution to ensure speed, quality, and compliance
+ Lead capacity planning and resource allocation across internal teams and external partners
+ Oversee vendor strategy, including selection, performance management, and contract negotiations aligned to business goals and SLAs
+ Manage budget planning and ROI accountability to ensure efficient and impactful resource deployment
+ Drive continuous improvement across workflows, documentation, and operational standards
+ Build collaborative relationships with third-party vendors and agencies to advance shared objectives and support organizational growth
**Compliance, Risk & Regulatory Leadership**
+ Serve as a subject matter expert on CMS, Medicaid, and Pharmacy marketing regulations
+ Partner with Legal, Compliance, and Risk teams to proactively identify and mitigate regulatory risks
+ Embed compliance requirements into campaign workflows, documentation, and platform configurations
+ Ensure audit readiness through rigorous oversight of marketing practices, data governance, and regulatory reporting
**Innovation, Transformation & Team Leadership**
+ Lead the migration strategy between legacy and modern MarTech platforms, ensuring continuity, scalability, and business alignment
+ Promote a culture of innovation by integrating emerging technologies and AI into marketing operations
+ Inspire and develop a high-performing, diverse team through mentorship, coaching, and professional growth
+ Foster cross-functional collaboration and transparency across Marketing, IT, and Experience teams
**Use your skills to make an impact**
**Required Qualifications**
+ Bachelor's Degree in Marketing, Finance, Business Administration, Communications, or equivalent work experience
+ 5+ years of management experience, including leading cross-functional teams across Marketing, Legal, Compliance, IT, and Experience Design
+ Proven success in achieving results through a team-focused, collaborative approach
+ 2+ years of hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, or Salesforce Marketing Cloud
+ Deep understanding of integrated, multi-channel campaign execution (email, SMS, direct mail, outbound calling)
+ Proven track record in leading enterprise marketing operations, MarTech platform migrations, or other strategic initiatives
+ Strong background in process design, workflow optimization, and capacity/resource planning
+ Demonstrated ability to connect operational details to strategic outcomes
+ Passion for continuous improvement and enhancing consumer experiences
+ Extensive experience managing vendor relationships, including selection, contract negotiation, performance evaluation, and strategic alignment
+ Skilled in assessing vendor proposals, resolving escalations, and driving cost-effective solutions
+ Ability to collaborate cross-functionally to align vendor capabilities with strategic business goals
+ Strong analytical and communication skills
**Preferred Qualifications**
+ Master's Degree in Marketing, Business, or a related field
+ Six Sigma and/or PMP certification
+ Experience designing and implementing enterprise programs or transformation initiatives
+ Change management or transformation leadership experience, especially during platform transitions
+ Experience with process documentation, re-engineering, and workflow optimization
+ Background in ROI analysis, financial reporting, and budget ownership
+ Experience with AI-powered marketing tools, journey orchestration, and personalization engines
+ Familiarity with workflow orchestration platforms such as Workfront or Appian
+ Proficiency in Microsoft Office applications, including Microsoft Project
+ Prior leadership experience in regulated industries (e.g., healthcare, financial services)
+ Familiarity with CMS, Medicaid, and Pharmacy marketing regulations
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
**Scheduled Weekly Hours**
40
**Pay Range**
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
**Description of Benefits**
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline:
**About us**
Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

**Equal Opportunity Employer**
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

Are you ready to unlock your true potential?  Join a growing and global company where you can be part of a team that fuels supply chain solutions. Discover how you can make a big impact.

TrueCommerce is seeking a Director of Product Marketing to define and drive the go-to-market strategy for our North American portfolio. This is a high-impact leadership role at the intersection of product, sales, and marketing — shaping how TrueCommerce shows up in the market, wins new customers, and deepens adoption across our platforms.

This position reports directly to the Chief Marketing Officer. You will also partner closely with Product, Sales, and Marketing leadership to influence roadmap decisions, create differentiated messaging, and deliver product launches that fuel pipeline and revenue growth. Help shape how TrueCommerce scales to the next stage!

As Director, Product Marketing you will be responsible for:

GTM Strategy & Launch Excellence

• Own the go-to-market strategy for new features and major releases, ensuring cross-functional alignment from early positioning through post-launch optimization.
• Drive launch planning and execution that creates measurable awareness, pipeline, and customer adoption.

Messaging & Market Differentiation

• Develop and refine messaging frameworks, value propositions, and personas that resonate with key segments and stand out in a competitive market.
• Champion consistency across all channels while tailoring to the needs of target audiences.

Customer & Market Insights

• Lead customer interviews, win/loss analysis, and competitive research to translate insights into roadmap influence and marketing strategy.
• Monitor industry dynamics and competitor activity to keep TrueCommerce positioned as a leader.

Revenue Impact & Adoption

• Partner with Marketing to fuel awareness, engagement, and conversion.
• Define and track KPIs tied to launches, product usage, and customer outcomes — ensuring Product Marketing is accountable for revenue impact.

Leadership & Team Development

• Lead and mentor the Product Marketing team, setting clear goals and fostering a culture of accountability, collaboration, and results.
• Drive post-launch retrospectives and continuous improvement across messaging and tactics.

Requirements for Success:

• Bachelor's Degree in Business, Marketing, or related field is required
• 7+ years in Product Marketing (or related GTM roles) in B2B SaaS; experience in Supply chain, Logistics, or Enterprise
• Team Leadership experience is strongly preferred

• Experience launching B2B, SaaS products or features and owning their positioning & messaging.
• Experience with marketing automation software; Marketo a plus
• Experience with CRM systems; NetSuite a plus
• Excellent written and verbal communication skills; ability to simplify complex or technical concepts.
• Strong cross‑functional collaboration: you’ve worked intimately with Product, Sales, and broader Marketing
• Data‑driven mindset: comfortable with analytics tools / dashboards and using data to align strategy.
• Ability to prioritize and manage multiple initiatives in a fast‑paced environment.

Who is TrueCommerce?

TrueCommerce is a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management. We’ve empowered some of the biggest brands in the world to improve their supply chain performance: Schneider Electric, DanoneWave, Siemen’s, Ocean Spray, and many more.

Please visit our careers website for additional information.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

See job description

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
**Job Overview**
We are currently seeking a dynamic, highly motivated, and experienced individual for the position of **Associate Director** **,** **Consumer Marketing** . This person will help develop the patient/consumer strategy and lead tactical execution of marketing initiatives for the ongoing growth of GEMTESA, our flagship treatment for overactive bladder (OAB). 
Tactical responsibilities may include but are not limited to driving the execution of in-office/Point-of-Care promotion, direct to patient education, digital and social media marketing campaigns, influencer programs, PR support, and may include traditional DTC tactics including print and/or video. This individual will play a key role in shaping brand perception, driving patient engagement, and supporting adherence through omnichannel marketing campaigns. The Associate Director will work closely with the HCP Marketing, Market Access, Patient Support Services teams, as well as all other involved functions and agency partners. 
**Job** **Duties** **and** **Responsibilities**
+ Plan and develop patient/consumer content, working cross functionally to ensure an integrated and timely execution of patient engagement strategies. 
+ Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point-of care, etc.)
+ Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners.
+ Drive digital/socialmedia marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem
+ Maintain deep understanding of patient insights, journey, and segmentation strategies and apply them to optimizeCX and campaign performance.
+ Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders.
+ Provide expertiseand influence development of CRM/Digital campaignsacross all consumer/patient channels and touchpoints.
+ Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
+ Support PR initiatives, including but not limited to strategic partnerships and earned media execution.
+ Gain approval for marketing materials through internal review process to ensure activities follow compliance, regulatory and legal requirements. 
+ Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.
+ Build strong cross-functional relationships within the organization.
+ Champion patient POV and materials through field training and sales communications.
+ Ensure adherence of customer privacy and compliance practices
**Key** **Core** **Competencies**
+ Passionate about making a meaningful difference for patients
+ ONE team mindset to planning and executing DTP/DTC initiatives.
+ Builds strong relationships to optimize performance.
+ Fast learner who can adapt and change course when needed.
+ Raises the bar and driven to challenge the status quo.
+ Self-starter who can work independently and collaboratively, prioritize tasks, and has initiative and excitement to take on unfamiliar tasks.
+ Excellent communication and collaboration skills.
+ Outstanding project management skills with proven ability to manage interdependencies and competing deadlines to ensure deliverables are on time, on budget, and address business objectives.
+ Strong interpersonal skills and ability to manage agency partners.
+ Exceptional financial business acumen and analytical skills.
+ Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
+ Motivated to challenge the status quo and innovate to deliver impactful patient experiences that contribute to brand growth
+ Adheres to healthcare compliance Standard Operating Procedures (SOPs).
+ Fosters productive, collaborative cross-functional relationships
+ Travel, domestic only, for at least 20% of time, depending on business needs.
**Education and Experience**
+ Bachelor's degree in business, marketing orrelated field required.MBA preferred.
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry
+ Urology and/or Women's Health experience preferred.
+ Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries
+ Experience with planning, piloting, and scaling new digital marketing initiatives.
+ Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
+ Experience working with agencies in developing, implementing, and executing marketing plans, including production and development of consumer/patient materials and campaigns across multiple channels.
+ Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website or follow us on LinkedIn.
Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact SMPA at
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At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_

Our client is seeking a visionary and highly creative Creative Director to lead their experiential marketing initiatives in Columbus, Ohio, US . This is an in-office role where you will conceptualize and bring to life unforgettable brand experiences that captivate audiences and drive engagement. You will be responsible for developing innovative campaign ideas, overseeing the creative development process from concept to execution, and ensuring brand consistency across all touchpoints. This includes leading a team of designers, copywriters, and event specialists to produce high-impact marketing activations, trade show exhibits, and immersive brand events. The ideal candidate possesses a strong portfolio showcasing award-winning creative work in experiential marketing, brand storytelling, and campaign development. A deep understanding of current trends in art, design, technology, and consumer engagement is essential. Excellent leadership, communication, and presentation skills are required to articulate creative vision and collaborate effectively with clients and internal stakeholders. Proficiency in creative software and a keen eye for detail are paramount. You will work closely with marketing strategists and account managers to translate client objectives into compelling creative solutions. A Bachelor's or Master's degree in Graphic Design, Fine Arts, Marketing, or a related field is preferred. If you are a passionate creative leader with a flair for crafting memorable brand experiences and are eager to make a significant impact in the arts and entertainment sector, we invite you to apply.