20 Marketing Director jobs in Woburn
Marketing Director
Posted today
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Senior Director of Marketing | Chelsea Clock | Boston, MA
Lead the next chapter of America’s most storied luxury timepiece brand.
Chelsea Clock — the nation’s oldest clockmaker and a symbol of American craftsmanship — is seeking a Senior Director of Marketing to shape our digital future. You’ll drive strategy, growth, and storytelling for a heritage brand that blends precision manufacturing with timeless design.
If you’re a data-driven, creative marketing leader passionate about luxury, e-commerce, and brand building — this is your opportunity to make an impact.
What You’ll Do
- Own the digital strategy: Build and lead integrated marketing campaigns that boost visibility, engagement, and online sales.
- Drive e-commerce growth: Optimize the customer journey across our digital store — from UX and CRO to paid media and CRM.
- Lead brand storytelling: Create compelling content and campaigns that showcase craftsmanship and connect with discerning audiences.
- Leverage analytics: Use data tools (Google Analytics, Klaviyo, Salesforce) to measure impact, optimize ROI, and drive results.
- Inspire and collaborate: Lead a high-performing marketing team and partner with sales, design, and production to align vision and growth.
What You Bring
- 5+ years in marketing leadership within luxury, lifestyle, or premium goods.
- Proven experience in digital marketing, SEO/SEM, and e-commerce optimization.
- Strong grasp of content marketing, storytelling, and social media engagement.
- Data-driven mindset with expertise in performance analytics and ROI optimization.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Bachelor’s degree required; MBA preferred.
Why Join Chelsea Clock
- Lead the digital transformation of a legacy American luxury brand.
- Shape a brand narrative rooted in heritage, quality, and craftsmanship.
- Work in a collaborative, innovative culture passionate about excellence.
Ready to make time for something timeless?
Apply now to join Chelsea Clock and redefine how a heritage brand connects with the modern luxury consumer.
Marketing Director
Posted today
Job Viewed
Job Description
Senior Director of Marketing | Chelsea Clock | Boston, MA
Lead the next chapter of America’s most storied luxury timepiece brand.
Chelsea Clock — the nation’s oldest clockmaker and a symbol of American craftsmanship — is seeking a Senior Director of Marketing to shape our digital future. You’ll drive strategy, growth, and storytelling for a heritage brand that blends precision manufacturing with timeless design.
If you’re a data-driven, creative marketing leader passionate about luxury, e-commerce, and brand building — this is your opportunity to make an impact.
What You’ll Do
- Own the digital strategy: Build and lead integrated marketing campaigns that boost visibility, engagement, and online sales.
- Drive e-commerce growth: Optimize the customer journey across our digital store — from UX and CRO to paid media and CRM.
- Lead brand storytelling: Create compelling content and campaigns that showcase craftsmanship and connect with discerning audiences.
- Leverage analytics: Use data tools (Google Analytics, Klaviyo, Salesforce) to measure impact, optimize ROI, and drive results.
- Inspire and collaborate: Lead a high-performing marketing team and partner with sales, design, and production to align vision and growth.
What You Bring
- 5+ years in marketing leadership within luxury, lifestyle, or premium goods.
- Proven experience in digital marketing, SEO/SEM, and e-commerce optimization.
- Strong grasp of content marketing, storytelling, and social media engagement.
- Data-driven mindset with expertise in performance analytics and ROI optimization.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Bachelor’s degree required; MBA preferred.
Why Join Chelsea Clock
- Lead the digital transformation of a legacy American luxury brand.
- Shape a brand narrative rooted in heritage, quality, and craftsmanship.
- Work in a collaborative, innovative culture passionate about excellence.
Ready to make time for something timeless?
Apply now to join Chelsea Clock and redefine how a heritage brand connects with the modern luxury consumer.
Digital Marketing Director
Posted 7 days ago
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Job Description
Marketing Director (Boston)
Posted 1 day ago
Job Viewed
Job Description
Senior Director of Marketing | Chelsea Clock | Boston, MA
Lead the next chapter of Americas most storied luxury timepiece brand.
Chelsea Clock the nations oldest clockmaker and a symbol of American craftsmanship is seeking aSenior Director of Marketingto shape our digital future. Youll drive strategy, growth, and storytelling for a heritage brand that blends precision manufacturing with timeless design.
If youre a data-driven, creative marketing leader passionate about luxury, e-commerce, and brand building this is your opportunity to make an impact.
What Youll Do
- Own the digital strategy:Build and lead integrated marketing campaigns that boost visibility, engagement, and online sales.
- Drive e-commerce growth:Optimize the customer journey across our digital store from UX and CRO to paid media and CRM.
- Lead brand storytelling:Create compelling content and campaigns that showcase craftsmanship and connect with discerning audiences.
- Leverage analytics:Use data tools (Google Analytics, Klaviyo, Salesforce) to measure impact, optimize ROI, and drive results.
- Inspire and collaborate:Lead a high-performing marketing team and partner with sales, design, and production to align vision and growth.
What You Bring
- 5+ years in marketing leadership withinluxury, lifestyle, or premium goods.
- Proven experience indigital marketing, SEO/SEM, and e-commerce optimization.
- Strong grasp ofcontent marketing, storytelling, and social media engagement.
- Data-driven mindset with expertise inperformance analytics and ROI optimization.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Bachelors degree required; MBA preferred.
Why Join Chelsea Clock
- Lead thedigital transformationof a legacy American luxury brand.
- Shape a brand narrative rooted inheritage, quality, and craftsmanship.
- Work in a collaborative, innovative culture passionate about excellence.
Ready to make time for something timeless?
Apply now to join Chelsea Clock and redefine how a heritage brand connects with the modern luxury consumer.
Director Marketing
Posted 2 days ago
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Job Description
WuXi AppTec is seeking a strategic Director of Marketing to drive awareness, thought leadership, and lead generation in the US market. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support business development teams in the US. The ideal candidate will collaborate with Business Development Teams, technical stakeholders, and agency partners, and lead a team to execute impactful marketing campaigns that resonate with regional audiences.
WuXi Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketing-not sales support-are key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with sales teams, technical leaders, and BU marketing teams. Availability for calls with EU and China-based colleagues outside regular business hours is required, with efforts to balance schedules.
_Please note this job is remote, however we prefer to hire in the Boston or San Diego area._
**Responsibilities**
+ Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
+ Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
+ Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
+ By gathering and interpreting market intelligence, the US Market Director will refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
+ Managing the creation and execution of high-value content in collaboration with China/EU Marketing teams. This includes determining the appropriate mix of materials, optimizing content for local languages, and overseeing both paid and organic marketing campaigns to maximize the effectiveness of events and content.
+ The US Market Director will leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
+ Managing the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
+ Continuous testing, refinement, and reporting of marketing strategies to ensure Marketing initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in US.
+ Other duties as required
**Qualifications**
**Experience / Education:**
+ Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
+ 10+ years of strategic multi-channel marketing experience - strategize, plan, execute, measure- preferably in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets.
**Knowledge / Skills / Abilities:**
+ Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
+ Strong people management skills and leadership; understanding of different cultures
+ Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
+ Fluency in English required; Mandarin language skills are highly preferred.
+ Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
+ Ability to analyze data and translate insights into actionable marketing strategies.
+ Exceptional project management skills with the ability to manage multiple initiatives simultaneously
+ 20% travel required
**Physical Requirements:**
+ Ability to sit for extended periods of time (up to 8 hours +) in an office or remote work environment, using computers and office equipment.
+ Fine motor skills for operating computers, keyboards and other office tools
+ Occasional lifting and caring of marketing materials or event supplies up to 20-250 pounds, for conferences and promotional events
+ Ability to stand for moderate periods during presentations, meetings or event setups
+ Capability to travel for client meetings, industry events or campaign oversight, including navigating airports and carrying luggage
+ Reliable transportation and a valid driver's license for commuting
+ Clear verbal communication skills for presentations and meetings with our without reasonable accommodation
+ Adequate vision (corrected or uncorrected) for reviewing detailed marketing materials, analytics dashboards or creative designs
+ Ability to work in varied environmental conditions (e.g., indoor office settings, outdoor events or high notice conference environments)
**An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability**
This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.
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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabilityAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability ( Locations** _US_
**Job ID** _ _
Director, Marketing Operations
Posted 2 days ago
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**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Director, Marketing Operations, is responsible for building and leading the operational framework that powers a high-performing in-house Marketing team. This leader ensures that marketing operates with efficiency, accountability, and agility, enabling the team to deliver measurable impact on business goals such as growth, brand preference, patient acquisition, and retention.
This role requires a strategic and highly organized operator who thrives on creating structure out of ambiguity, designing scalable processes, and managing complex workflows across multiple stakeholders. The Director will serve as a trusted partner to Marketing leadership, administrative/operational teams, and cross-functional colleagues, ensuring resources, budgets, and priorities are aligned to deliver business impact.
**Job Description:**
+ Build and manage structured, repeatable processes to bring clarity and efficiency to complex and ambiguous marketing workflows.
+ Oversee project intake, prioritization, resourcing, and cross-team workflow design to ensure the right work is delivered on time and on strategy.
+ Contribute to the development of and facilitate models for campaign planning, execution, measurement, and reporting.
+ Lead operational project management across large-scale campaigns and initiatives, ensuring coordination of internal and external stakeholders.
+ Oversee budget planning and forecasting processes for the marketing function, ensuring alignment with strategic priorities and efficient resource use.
+ Develop and manage a client service model within the marketing team that ensures proactive, responsive support to internal stakeholders and system leaders.
+ Partner with Marketing and Communications leadership to align resources with organizational priorities and deliver measurable results.
+ Foster collaboration with IT, Finance, Operations, and external partners to streamline processes and maximize impact.
+ Manage relationships with key external partners and vendors, ensuring accountability for quality, performance, and budget.
+ Drive operational excellence in how vendor resources are integrated into campaign planning and execution.
+ Negotiate contracts and evaluate vendor performance to ensure long-term value.
+ Lead and mentor a marketing operations team, cultivating expertise in project management and process optimization.
+ Create a culture of accountability, continuous improvement, and operational excellence within the marketing function.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration:**
**Experience:**
+ 8+ years of related work experience in marketing operations, program management, or PMO roles within large, matrixed organizations.
**Skills, Knowledge & Abilities:**
+ Demonstrated success in building structured, repeatable processes and managing large-scale, cross-functional projects
+ Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
+ Strong skills to produce results and achieve predetermined goals within budget and time constraints.
+ Experience leading vendor management, project coordination, and workflow design across internal and external stakeholders
+ Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
+ High competency in budget planning and management.
+ Exceptional client service orientation and ability to influence across teams and leadership levels.
+ Skilled in marketing technology platforms, workflow tools, and analytics/reporting systems.
+ Strong communicator and problem-solver, able to bring clarity and structure to ambiguity.
**Preferred Qualifications & Skills:**
+ Health care experience strongly preferred
+ Advertising agency experience strongly preferred
**Key Business Relationships:** (Title and Purpose)
1. VP Marketing
Direct reporting relationship
2. VP Communications
Frequent collaborator
3. Marketing and Communications Executive Directors & Directors
Close collaborators
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**
Executive Director, Marketing
Posted 2 days ago
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Job Description
**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Executive Director, Marketing is a senior leader responsible for setting the vision, strategy, and execution of high-impact marketing and branding initiatives that promote growth for Beth Israel Lahey Health (BILH), its member organizations, and clinical service lines.
This executive provides strategic leadership across the system, serving as a trusted advisor to senior leaders, physicians, and colleagues on matters related to marketing strategy, brand positioning, and reputation. The Executive Director is a dynamic, results-oriented leader with deep expertise in building complex, integrated strategies and inspiring cross-functional teams to deliver transformative results.
**Job Description:**
**Essential Duties & Responsibilities** including but not limited to::
+ Define and oversee the long-term marketing and branding strategy for the system, ensuring alignment with organizational priorities and business goals.
+ Partner with executive leadership and colleagues to identify growth opportunities, address challenges, and shape enterprise-wide strategies that build market share and advance the brand.
+ Serve as the senior brand steward, responsible for articulating and safeguarding BILH's positioning, purpose, and voice across all audiences and experiences.
+ Lead development of enterprise and service line marketing campaigns, ensuring strategies are research-informed, audience-driven, and differentiated in the marketplace
+ Direct the ongoing evolution of BILH's brand architecture, identity systems, and naming conventions, ensuring consistency and cohesion across the system.
+ Build and oversee brand health measurement programs, including brand trackers, market research, and competitive assessments, applying insights to refine strategy.
+ Guide the development of full-funnel engagement strategies using traditional, digital, and offline platforms to reach target audiences.
+ Oversee agency and vendor partnerships, ensuring accountability for performance, innovation, and ROI.
+ Optimize budget allocation across campaigns and channels to maximize effectiveness and measurable business impact.
+ Act as a thought partner and strategic influencer with system executives, physicians, and operational leaders, driving alignment on brand and marketing strategies.
+ Lead a culture of collaboration, innovation, and continuous improvement across Marketing.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration: N/A**
**Experience:**
+ 10+ years of related work experience leading a range of marketing functions, including strategy, research, campaign development, and execution.
+ A minimum of five years of supervisory experience, including staff and agency management.
**Skills, Knowledge & Abilities:**
+ Strategic thinker and the ability to partner with cross-functional teams to develop fully integrated marketing strategy.
+ Ability to set direction and vision for major departments or multiple departments, including establishing priorities, developing workflows and procedures, and allocating resources.
+ Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
+ Strong skills to produce results and achieve predetermined goals within budget and time constraints.
+ Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments.
+ Participates in decisions on overall strategy and direction of the organization.
**Preferred Qualifications & Skills:**
+ Health care experience strongly preferred
**Key Business Relationships:** (Title and Purpose)
1. VP Marketing
Direct reporting relationship
2. VP Communications
Frequent collaborator
3. Marketing and Communications Executive Directors
Close collaborators
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**
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Sr. Director, Marketing & Business Development
Posted 2 days ago
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Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At SCIEX, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
As part of SCIEX, you will help to influence life changing research and outcomes, while accelerating your potential. For more than 50 years, we have been empowering our customers to solve the most impactful analytical challenges in quantitation and characterization through ground-breaking innovation and outstanding reliability and support. You will be part of a winning team, enabled by DBS, that is passionate about helping life science experts around the world get to answers they can trust.
Learn about the Danaher Business System ( which makes everything possible.
The Sr. Director, Marketing and Business Development (Americas) is responsible for all demand generation, growth initiatives, and win-rate optimization for SCIEX across the Americas. This role shapes and executes innovative marketing and business development strategies for all products and services, driving regional success through close collaboration with sales, service, and global marketing teams. By spearheading impactful programs and cultivating market opportunities, the Senior Director plays a critical role in expanding market share and accelerating business growth throughout the region.
This position reports to the VP and GM Americas and is part of the Americas leadership team located in Marlborough, MA and will be an on-site role.
In this role, you will have the opportunity to:
+ Manage a team of Market Development Managers and Marketing Professionals across the Americas.
+ Ensure regional execution of trade shows and marketing campaigns to drive opportunity funnel development and increase win rate.
+ Develop and implement growth strategies and action plans that will generate growth for our various customer segments leading to increases in market share (Develop and maintain regional Market Model).
+ Define and refine in cooperation with Leadership the optimal GTM strategy for our various customer segments for all products and services.
+ Maintain a close working relationship with the region sales team to design and implement marketing programs that enable the attainment of sales goals.
+ Lead the execution of value propositions & competitive differentiated positioning based on deep customer segmentation and understanding of their buying criteria & needs.
+ Manage the demand generation process to achieve lead volume and quality targets.
The essential requirements of the job include:
+ A four-year college degree from an accredited institution is required; an MBA or equivalent is preferred. 8-10 years of marketing & or commercial experience
+ Proven ability to attract, develop, and retain talent through effective feedback, coaching, and succession planning.
+ Strong understanding of life science analytical instrumentation companies, products, and markets. Unquestioned integrity with an innate drive to exceed goal of unambiguous share gain within the region.
+ Quantitative and qualitative analytical and problem-solving skills supported by strong business acumen.
+ Strong communicator, both verbal and written, to engage, influence and get buy-in from all levels of internal and external stakeholders.
+ Strong work ethic with ability to manage and prioritize a diverse mix of issues, responsibilities, and challenges daily.
+ Willingness to take balanced risks and deploy creative and innovate approaches to improving market visibility.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel 50% including overnights, within the Americas
It would be a plus if you also possess previous experience in:
+ Detailed knowledge of global technological developments and trends relevant to SCIEX's markets.
+ Experience managing analytically rigorous corporate initiatives.
SCIEX, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info ( .
The salary range for this role is $235,000- $270,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-CV1
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here ( .
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: or .
Director of Marketing, Demand Generation
Posted today
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Job Description
About Avant-garde Health
Avant-garde Health is a mission-driven organization born out of Harvard Business School research led by Michael Porter and Bob Kaplan. Our software enables health systems, surgery centers, and physicians to understand the true cost and quality of surgical care, improve margins, and deliver better outcomes. We are recognized leaders in value-based healthcare, with work featured in Harvard Business Review and The Wall Street Journal , and are backed by leading venture investors including General Catalyst, Founder Collective, Fulcrum Equity Partners, and Tectonic Ventures.
We are in a growth phase and seeking a marketing leader who can extend and accelerate that momentum by building a demand generation engine that consistently fills the pipeline with hospital and provider executives.
Position Overview
The Director of Marketing, Demand Generation will lead Avant-garde’s marketing strategy with a singular focus: generating qualified leads from hospitals, health systems, and ASCs. This role is about creating a pipeline through executive engagement, event-driven marketing, and multi-channel campaigns.
The ideal candidate has a proven track record of reaching and influencing healthcare executives (CEOs, CFOs, CMOs, COOs, and service line leaders) and can translate strategy into measurable lead generation results. This is a leadership position responsible for overseeing and building out the marketing team, reporting directly to the executive team and working in close partnership with sales, product, and customer success.
Key Responsibilities
- Drive Pipeline Growth – Build and execute demand generation campaigns that consistently deliver qualified executive leads from hospitals, health systems, and ASCs.
- Lead Conference Strategy – Own pre-conference outreach, on-site presence, and post-event engagement to maximize ROI from industry events.
- Engage Healthcare Executives – Design marketing initiatives that resonate with CEOs, CFOs, CMOs, and other senior decision-makers.
- Run Multi-Channel Campaigns – Manage webinars, ABM programs, email, and digital channels to acquire and nurture leads.
- Measure & Optimize – Track KPIs across campaigns and events, report impact on pipeline, and continuously improve outcomes.
- Collaborate Across Teams – Partner with sales, product, and customer success to align marketing with company goals and ensure consistent execution.
Qualifications
- Bachelor’s degree required; advanced degree in marketing, communications, or public health a plus.
- Minimum 4–6 years of B2B marketing experience, with at least 3 years directly focused on healthcare provider organizations.
- Demonstrated success in engaging hospital and ASC executives and driving measurable pipeline growth.
- Experience in digital health, SaaS, or healthcare technology strongly preferred.
- Expertise with HubSpot and familiarity with Definitive Healthcare, ZoomInfo, and other marketing intelligence platforms.
- Entrepreneurial mindset with the ability to think strategically and execute tactically.
Location & Travel
- Boston, MA preferred. Outstanding remote candidates will be considered.
- Travel approximately 15–25% of the year for conferences, client-facing events, and internal off-sites.
Why Join Avant-garde Health
This is a chance to oversee the marketing department, own our demand generation strategy, and play a central role in the continued growth of the company. We’re looking for someone who’s been a strong manager and now wants to roll up their sleeves, take full ownership of marketing initiatives, and directly impact pipeline creation. As Avant-garde scales rapidly, this role offers the opportunity to grow your career alongside the company.
Director, Global Strategic Marketing
Posted 22 days ago
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At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
People LeaderAll Job Posting Locations:
Danvers, Massachusetts, United States of AmericaJob Description:
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.
Your unique talents will help patients on their journey to wellness. Learn more at
This is a hybrid role available in Danvers, MA within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply.
Remote work options may be considered on a case-by-case basis and if approved by the Company.
We are searching for the best talent for a Director, Global Strategic Marketing.
Purpose: The Director GSM – High Risk PCI & STEMI will have shared accountability for managing strategic planning and pipeline project activities to achieve the business plan and accelerate future growth of the Heart Recovery business. This role will also align and drive execution of clear and actionable Global Marketing, Society Engagement and Professional Education strategies in support of the overall platform strategy. Success is achieved by executing a consistent global growth strategy and driving the tactics / initiatives set forth by the strategy, in close partnership with regional marketing, commercial and sales teams around the world. The Director GSM – High Risk PCI & STEMI will be a member of the Cardiology Platform Leadership Team. This role will have direct responsibility for creating and driving marketing and innovation strategies and key initiatives for Heart Recovery with the High-Risk PCI and STEMI disease states, to achieve commercial and business goals / objectives in line with HCC & CREDO Values.
You will be responsible for:
Achieve annual business plan targets while maintaining long term growth through strategic Marketing planning & execution including new product introduction, portfolio management, brand management, KOL engagement, and pricing.
Reinforce Marketing organization capability, efficacy, and efficiency through people development, organization management and operational leadership.
Partner with appropriate business functions (e.g. regional Marketing, R&D, Quality, Regulatory, Operations, HEMA) to execute the innovation pipeline and deliver innovation-based growth for both near term and long-term strategies.
Develop and manage a comprehensive product portfolio roadmap that addresses global unmet needs and growth opportunities through VOC, VOB, and VOF.
Inform commercial strategy by executing a holistic learning plan to aid in definition of segmentation, targeting, value proposition, product positioning, branding, messaging, claims, pricing, campaign concepts, and sales effectiveness.
Establish new strategic marketing and branding competencies, defining Abiomed’s global brand identity, positioning, messaging and core creative; ensuring consistent execution across regions.
Develop and execute a comprehensive strategic Society Engagement and Professional Education Plan, aligned with the organization’s strategy, goals and objectives.
Develop close working relationships with Global Key Customers (Interventional Cardiologists, Heart Failure doctors, Cardiac Surgeons, Critical Care, etc.) to develop in-depth insights of unmet needs, cultivate external relationships and validate & strengthen marketing strategies.
Maintain global market forecast by Area/Country and market segment and partner with global operations teams to ensure supply continuity with forecast accuracy of +/- 5%.
Manage budget within constraints and measuring effectiveness initiatives relative to delivering business objectives.
Qualifications/Requirements:
10+ years of Global Marketing and/or Product Management medical device and/or medical technology experience is required, holding progressive business strategy roles.
7+ years of experience leading global product launches, including creation / definition of market landscape and competitive, segments and targets positioning, value proposition, messaging, core creative concept, market access/reimbursement strategy, and are required.
Experience collaborating across key functions-- Research & Development, Product Management, Sales, Professional / Commercial Education, Finance and other core teams.
Demonstrated leadership ability to successfully work across functional and geographic boundaries, spanning multiple countries/market types/healthcare models are required.
Demonstrated success effectively managing resources and investments to maximize impact, including leading teams to strong business and portfolio recommendations based on sound, insightful, quantified decision-making frameworks is required.
Experience applying digital trends and emerging technology to drive new business strategies and innovation.
Analytical and strategic thinker, able to combine data and intuition when building and executing a strategic plan.
Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
End to end value chain experience, including P&L management required.
Previous medical device / medical technology and Cardiology (Heart Recovery) experience is preferred.
Motivator of self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity and consistency in achieving business goals and objectives.
Consistent track record of developing talent, including deep pipelines and strong leadership teams
Up to 50% global travel is required
- The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
- Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
- Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
- This position is eligible to participate in the Company’s long-term incentive program.
- Employees are eligible for the following time off benefits:
- Vacation – up to 120 hours per calendar year
- Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
- Holiday pay, including Floating Holidays – up to 13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- For additional general information on Company benefits, please go to: -
- This job posting is anticipated to close on September 25, 2025 . The Company may however extend this time-period, in which case the posting will remain available on to accept additional applications.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via or contact AskGS to be directed to your accommodation resource.
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The anticipated base pay range for this position is :
$146,000-$251,800Additional Description for Pay Transparency: