1,053 Marketing Directors jobs in the United States

Description
Job Title: Marketing Director
Location: Dallas, TX (On-site)
Position Overview
Our client is seeking a strategic and hands-on Marketing Director to lead B2B marketing initiatives across their portfolio, with a primary focus on a recently acquired distribution company. This is a unique opportunity to shape and elevate the brand presence of a growing business while laying the foundation for a broader marketing function across future acquisitions.
Key Responsibilities
+ Develop and execute B2B marketing strategies to drive brand awareness and engagement, primarily through LinkedIn.
+ Collaborate with executive leadership to define brand messaging and content strategy.
+ Create and refine marketing content using tools like Canva and existing design assets.
+ Elevate existing brand materials to a professional standard, ensuring consistency and clarity.
+ Craft compelling messaging aligned with each brand's identity and values.
+ Monitor campaign performance and adjust strategies to optimize results.
+ Build and lead a marketing team as the company scales.
Ideal Candidate Profile
+ Entrepreneurial and self-directed, with a proactive and collaborative mindset.
+ Proven success in B2B marketing, particularly with LinkedIn campaigns.
+ Experience in brand development and content creation for professional audiences.
+ Comfortable working in a values-driven, conservative, and Christian-based organizational culture.
+ Able to balance startup agility with the structure of an established business environment.
Requirements
Qualifications
+ 7+ years of experience in B2B brand marketing, with both agency and industry experiences.
+ Proven success in executing LinkedIn marketing campaigns with measurable results.
+ Strong strategic thinking combined with a roll-up-your-sleeves execution mindset.
+ Highly independent, entrepreneurial, and comfortable working in a fast-paced, evolving environment.
+ Experience working in or with private equity-backed companies is a plus.
Ideal Candidate
+ A self-starter with a passion for building and scaling marketing functions.
+ A creative thinker with a data-driven approach to campaign execution.
+ Someone looking for a high-impact role with career growth potential.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Cooper River Post Acute is a magnificent 176 bed skilled nursing facility located in the heart of Mount Pleasant, SC . Are you looking to make a difference in the lives of those we serve? We value the relationships we have in our community, with our fellow colleagues, and also with residents and family members.

At Cooper River , we provide compassionate care to seniors and their families—and we need an experienced Marketing Director (LPN required) who can help us reach more people who need our services. This is not just another marketing job; it's a mission-driven leadership role where your work directly affects lives.

Why Join Us?

Mission-Driven Work - Help families find the care their loved ones need.
Leadership & Autonomy - Build and lead marketing strategies for a respected facility.
Competitive Compensation & Perks
Career Growth - Be part of a growing industry with advancement opportunities.

What You'll Do

Job Title: Marketing Director (Digital Marketing & Construction Tech)

Location: Elgin, IL (Flexible Working Options Available)
Experience Level: Director
Experience Required: 7+ Years (Minimum 3 Years in Leadership)
Education Level: Bachelors Degree (MBA Preferred)
Job Function: Marketing
Industry: Construction Technology
Total Positions: 1
Visa Sponsorship Eligibility: No
Compensation: $91,000 - $130,000

Role Overview:

We are seeking a Marketing Director with strong hands-on digital marketing expertise to develop and execute strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth . This role requires experience in the architecture, interior design, engineering, or construction industry and the ability to actively execute marketing strategies , not just manage a team. The ideal candidate is both a strategic leader and a hands-on doer , capable of implementing campaigns while leading a high-performing team.

Key Responsibilities: Strategic Marketing & Brand Development

• Define and execute comprehensive marketing strategies to drive global brand recognition and growth .
• Position multiple brands as market leaders in the construction tech industry through targeted campaigns.
• Develop and implement demand generation strategies , including account-based marketing (ABM), business development marketing, and digital campaigns .

Digital Marketing & Content Strategy

• Manage SEO, SEM, content marketing, social media, and analytics to drive inbound traffic and lead generation.
• Oversee website performance, email marketing, and digital advertising to optimize engagement and conversions.
• Analyze market trends, consumer insights, and competitor activities to continuously refine marketing efforts.

Team Leadership & Cross-Department Collaboration

• Build, mentor, and lead a high-performing marketing team , ensuring accountability and fostering a collaborative culture.
• Work closely with product, sales, and leadership teams to align marketing initiatives with business objectives.
• Take a hands-on approachwhile delegating effectively, be ready to step in and execute marketing initiatives as needed.

Required Qualifications:

7+ years of experience in digital marketing , with at least 3 years in a leadership role .
Proven track record of driving revenue growth through brand positioning, demand generation, and digital marketing .
Strong expertise in SEO, SEM, content marketing, social media, and marketing analytics .
Experience managing multi-channel marketing campaigns with a data-driven approach.
Excellent leadership, communication, and interpersonal skills , with experience managing teams and cross-functional collaboration.
Bachelors degree in Marketing, Business, or a related field (MBA is a plus).

Preferred Skills:

Experience in the architecture, interior design, engineering, or construction industry .
Advanced graphic design and creative skills (Adobe Creative Suite proficiency is a plus).
Experience with international marketing and global brand strategy .

Why Join Us?

Key leadership role in a fast-growing tech company transforming the construction industry.
Opportunity to shape and expand global brand presence .
Competitive compensation & benefits package , including health and retirement plans.
Collaborative, innovative, and forward-thinking work environment .
Flexible working options to support work-life balance.

If you're a strategic, hands-on marketing leader with experience in digital marketing and the construction industry , we encourage you to apply and help drive the future of construction technology!

Elizabeth Adam Crump Health and Rehab, a 180 bed skilled nursing and rehabilitation center located in Glen Allen (Richmond), Virginia, is recruiting for a dynamic and driven Admissions and Marketing Director. The Key responsibilities of the position include managing the pre-admission and admission process for patient referrals and converting referrals into admissions for the facility. The Admissions and Marketing Director will work closely with facility personnel to ensure a smooth transition of the patient to the facility. Knowledge of the admissions process for skilled nursing facilities is preferred, along with understanding of Medicare, Medicaid and commercial insurance. The Admissions and Marketing Director also conducts external sales and marketing calls in an effort to gain referrals and admissions. These included face-to-face marketing calls to case managers, social workers, discharge planners, physicians and other healthcare professionals. The ideal candidate will have at least 2 years of experience as an Admissions and Marketing Director in a skilled nursing facility, along with marketing experience. Strong familiarity with Richmond area hospitals, physicians and senior organizations is a plus. LPN preferred but not required. We offer a competitive compensation and benefits package along with a robust incentive plan. Why a career with us?

When you join ourteam, youll work alongside extraordinary teammates who share our passion forhelping others. In return, youll enjoy the following Benefits of Caring:

• Daily Pay ouron-demand mobile app that allows you to access your pay when you want it. WithDaily Pay, you can make every day a PAY DAY .

• Competitive wages andbenefits, including generous paid time-off

• Teammate ReferralBonus

• Championsof the Heart our teammaterecognition and appreciation program

Position Summary:

The job will require working with the Administrator and the Director of Nursing and other facility team members to admit residents into the facility according to established policies and procedures. The key responsibilities of the position include managing all incoming referrals and admissions to the facility. This includes working closely with referral sources, which include hospital case managers, social workers, physicians and community referral sources. Tasks will include completion of all admissions paperwork with the patient and/or family.

The role also includes external sales and marketing efforts that include face-to-face sales calls with medical and community organizations and referral sources, with the goal of 5-8 sales call per day.

Knowledge of the admissions process for skilled nursing facilities is required, along with knowledge of Medicare, Medicaid and commercial insurance.

Must have good communication skills with the capability to articulate ideas verbally and through writing, computer literacy, and the ability to meet deadlines and conform to organizational policies. Prefer someone with marketing experience.

Must have minimum of 2 years work experience to be considered for the position. Familiarity with area hospitals, physicians and senior community organization is required. LPN is preferred.

The company offers completive salary and benefits, including bonus plan. Salary will be based on experience.

Wed love the chance to discuss YOUR career with us.

#ADM123

#J-18808-Ljbffr

Director of Social and Marketing

mlee is in the market for a senior-level marketing executive or soon to be rising star in Marketing. This position is responsible for overseeing all aspects of a company's social media strategy, including developing content, managing social media platforms, analyzing performance, and driving engagement to achieve specific marketing goals across various social channels like Facebook, Instagram, Twitter, and LinkedIn.

Currently we have a staff of 2-3 UX designers, Content Marketing Lead, Inhouse Cinematographer, Full Stack Team of Developers, Strategy, Branding. and a lot of motivation to do well in a strong space. We just need some leadership in the marketing department to steer this rocket ship.

Currently offering stock options, benefits. and a generous 401K

Key responsibilities of a Director of Social Marketing will include but not limited to:

• Strategy development:
  
  Creating a comprehensive social media strategy aligned with overall marketing goals, identifying target audiences, and determining key performance indicators (KPIs).
• Content creation and curation:
  
  Overseeing the creation and scheduling of engaging content across various social media platforms, including text, images, videos, and live streams.
• Community management:
  
  Engaging with followers, responding to comments and messages, building relationships with key influencers, and fostering a positive brand image on social media.
• Campaign management:
  
  Launching and managing social media campaigns to promote products, services, or special events, including paid advertising strategies.
• Analytics and reporting:
  
  Monitoring social media performance through analytics tools, analyzing data to identify trends and insights, and reporting key metrics to stakeholders.
• Team leadership:
  
  Leading and mentoring a team of social media managers and specialists, assigning tasks, and ensuring consistent brand messaging across all channels.

Skills and qualifications for a Director of Social Marketing:

• Deep understanding of social media platforms and their algorithms (G Analytics)
• Proven experience in developing and executing successful social media campaigns
• Excellent content creation and writing skills
• Strong analytical and reporting skills to measure campaign performance
• Ability to manage multiple projects and deadlines effectively
• Leadership and team management skills
• Knowledge of digital marketing tools and analytics platforms

Apply with us today and help the ones that help you!

Who is mlee.com?

mlee is a medical employment software and HR technology platform that helps with healthcare staffing and recruitment:

• Job listings : A central hub for healthcare job listings
• Recruitment training : Offers a masterclass led by an expert in medical recruitment
• Employer branding : Helps with employer branding
• Applicant tracking software : Includes advanced applicant tracking software (ATS)
• Mobile app : Connects healthcare professionals with job opportunities and shifts at various healthcare facilities
• Healthcare CRM : Offers a customer relationship management (CRM) for healthcare

mlee.com is headquartered in Austin, Texas.

The Director, Customer Growth will be a strategic thought leader for key strategic food service customers in the West Region and will develop and lead marketing strategies and solutions to drive value, increase beverage incidence and profitability with these partners. This position will play a critical role in the joint business planning process, development of growth strategies, innovation, and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.
**RESPONSIBILITIES**
MARKETING STRATEGY AND EXECUTION:
+ Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
+ Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conduct customer marketing stewardship reviews.
+ Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
+ Develop long-term customer partnerships with ownership of senior level marketing relationships.
+ Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
+ Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS TO ACTION:
+ Present 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the customer brand & category) & 'Now What' (recommendations in how to apply to customers business) to deliver persuasive selling stories.
+ Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy.
+ Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
**Qualification & Requirements**
+ Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.
+ 5-10 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
+ Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
+ Category Innovation
+ Digital Ecosystem
+ Agency Management
+ Advanced Strategic Thinking & Application
+ Demonstrated personal leadership skills and influencing ability
+ Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
+ Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories
**Location** - Irvine, CA
**Skills:**
Results-Oriented; Leadership; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Customer Knowledge; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Customer Marketing; Communication; National Account Sales; Systems Thinking; Consumer Product Strategy; Data Tools; Decision Making; Business Development; Negotiation; Customer Value Creation; Agency Management
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

**Overview**
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association has an opening for a **Communications Marketing Director in our Broward County Market!** This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association's strategic priorities, events and cause initiatives within Broward County.
**The ideal candidate will live in Broward County, within proximity of Ft. Lauderdale or Hollywood, FL.**
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.
**Responsibilities**
+ Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives
+ Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
+ Secures media sponsorships for local events and priority initiatives, as appropriate.
+ Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
+ Works with staff to ensure that national branding guidelines are followed
+ Develops and implements communications plans for sponsor funded activations.
+ Coordinates and implements communications plans in conjunction with strategic alliances
+ Identifies, secures and media trains local spokespersons.
+ Provides marketing and communications support for development and fundraising events and activations, as appropriate
+ Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
+ Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
+ Works with photographers to produce photography for events, social media and other marketing and communications resources
**Other Job Duties:**
+ Develops and implements media events, as appropriate.
+ Works to place Public Service Announcements (PSA) locally.
+ Works with Southeast Region's VP of Communications and Marketing to manage local crises or sensitive issues.
+ Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
+ Works with executive director and team to manage local paid advertising projects
+ Manages and implements other projects as identified by the executive director
In this role, you will report to the Executive Director.
**Qualifications**
+ Bilingual, Spanish-speaking is a must, Spanish-writing preferred but not required.
+ Travels as required within the assigned territory markets; 20% travel as needed within Broward County.
+ Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
+ Typically requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
+ Experience applying the principles and practices of communications and marketing to the non-profit environment.
+ Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
+ Experience with crisis communications and sensitive issues.
+ Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
+ Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
+ Working knowledge of news media operations, newsgathering, and technology.
+ Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
**Compensation & Benefits**
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
+ **Compensation** - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
+ **Performance and Recognition** - You are rewarded for achieving success by merit increases and incentive programs; eligibility for an incentive program is based on the type of position.
+ **Benefits** - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
+ **Professional Development -** You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
+ **Work-Life Harmonization -** The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
+ **Tuition Assistance** - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
**At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.**
**This position not a match with your skills?** Click here to see other opportunities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#AHAIND2, #LI-Hybrid
**Join our Talent Community!**
Join our Talent Community to receive updates on new opportunities and future events.
**Default: Location : Location** _US-FL-Hollywood_
**Posted Date** _1 month ago_ _(7/24/ :23 AM)_
**_Requisition ID_** _ _
**_Job Category_** _Marketing, Communications & Public Relations_
**_Position Type_** _Full Time_

**Overview**
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
The American Heart Association has an opening for a **Communications Marketing Director in our Broward County Market!** This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association's strategic priorities, events and cause initiatives within Broward County.
**The ideal candidate will live in Broward County, within proximity of Ft. Lauderdale or Hollywood, FL.**
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.
**Responsibilities**
+ Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives
+ Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media
+ Secures media sponsorships for local events and priority initiatives, as appropriate.
+ Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
+ Works with staff to ensure that national branding guidelines are followed
+ Develops and implements communications plans for sponsor funded activations.
+ Coordinates and implements communications plans in conjunction with strategic alliances
+ Identifies, secures and media trains local spokespersons.
+ Provides marketing and communications support for development and fundraising events and activations, as appropriate
+ Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
+ Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
+ Works with photographers to produce photography for events, social media and other marketing and communications resources
**Other Job Duties:**
+ Develops and implements media events, as appropriate.
+ Works to place Public Service Announcements (PSA) locally.
+ Works with Southeast Region's VP of Communications and Marketing to manage local crises or sensitive issues.
+ Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
+ Works with executive director and team to manage local paid advertising projects
+ Manages and implements other projects as identified by the executive director
In this role, you will report to the Executive Director.
**Qualifications**
+ Bilingual, Spanish-speaking is a must, Spanish-writing preferred but not required.
+ Travels as required within the assigned territory markets; 20% travel as needed within Broward County.
+ Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
+ Typically requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.
+ Experience applying the principles and practices of communications and marketing to the non-profit environment.
+ Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.
+ Experience with crisis communications and sensitive issues.
+ Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.
+ Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
+ Working knowledge of news media operations, newsgathering, and technology.
+ Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
**Compensation & Benefits**
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
+ **Compensation** - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
+ **Performance and Recognition** - You are rewarded for achieving success by merit increases and incentive programs; eligibility for an incentive program is based on the type of position.
+ **Benefits** - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
+ **Professional Development -** You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
+ **Work-Life Harmonization -** The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
+ **Tuition Assistance** - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
**At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.**
**This position not a match with your skills?** Click here to see other opportunities.
In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
#AHAIND2, #LI-Hybrid
**Join our Talent Community!**
Join our Talent Community to receive updates on new opportunities and future events.
**Default: Location : Location** _US-FL-Hollywood_
**Posted Date** _1 month ago_ _(7/24/ :23 AM)_
**_Requisition ID_** _ _
**_Job Category_** _Marketing, Communications & Public Relations_
**_Position Type_** _Full Time_

**Job Description:**
**ABOUT THE BRAND**
Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $15.9 billion in 2024. The company's seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's approximately 45,000 dedicated colleagues around the world thrive in the company's decentralized and entrepreneurial culture.
From state-of-the-art dishwashers, ovens and refrigerators in restaurants and hotels, to automobile components inside vehicles all over the world . the products we manufacture and the solutions we design are all around us. The buildings where we live and work are built with ITW construction and welding products, and our ITW test & measurement solutions help to ensure the quality and safety of millions of products.
With gross revenues nearing $250 million, Traulsen is proud to be known as the premier name in refrigeration for the foodservice market since its founding in 1938. We provide professional expertise and high-quality equipment for savvy food service customers. Every Traulsen product is engineered, fabricated, assembled, and tested at our facility in Fort Worth, Texas.
**TOTAL REWARDS PACKAGE**
Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see Strategic Marketing Director role is a new role and responsible for providing Customer Back Innovation (CBI) direction driven by customer and market pain points, opportunities, and trends. This role collaborates closely with customers, Traulsen engineering, and Food Equipment Group sales, in addition to quality, and customer service to understand user pain points and market dynamics. The position further understands the overall impact and timing requirements to address innovation gaps and uses this information to determine the most attractive CBI opportunities. The role plays a vital role in translating market insights into compelling value propositions.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
Innovation Process
+ Establishes strong relationships with customers to fully understand the market dynamics, and customers' current and future needs.
+ Captures and translates Voice of Customer (VOC) and market trends into incremental, differentiated product commercialization opportunities.
+ Division expert on market trends, competition, and customer needs.
+ Identifies serial innovation opportunities that successfully address market needs and generate sustainable and profitable growth that aligns with the division's strategic intent.
+ Drives innovation pipeline with division innovation leadership pulling from a screened opportunity list.
+ Oversees innovation stage gate process working with engineering and product management teams.
Strategy Development and Execution
+ Obtains and leverages market insights to develop and effectively execute thorough vertical marketing strategies aligned with the division growth objectives.
+ Leads the development of product line strategies aligned with market segment strategies and clearly identify, validate, and articulate value propositions to each market sub-segment.
+ Develop business cases for new target markets, product innovations, services or customers.
+ Develop go-to-market strategy with division commercial leadership.
+ Drives the deploy stage of product launch to market including awareness.
+ Develop and execute strategy around product portfolio.
+ Works closely with the division's Vice President & General Manager to write three-year Long-Range Plan (LRP) and Annual Operating Plan (AOP).
Market Segment Leader
+ Provides strategic leadership with the ability to size markets and determine attractiveness of adjacent markets.
+ Drives and executes segmentation and market research (primary and secondary) as needed to identify growth opportunities and articulates how Traulsen can capitalize on them.
+ Provides strategic insights, analysis, and directional input into the division's Long-Range & Annual Plans.
+ Reports on market segment results, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change.
Team Leadership and Development
+ Manages and develops marketing team members.
+ Fosters a culture of engagement, cascading vision, and creating goal alignment.
+ Influences effectively across functions to drive change.
**QUALIFICATIONS**
Education
+ Bachelor's degree in marketing, Engineering, or Business required
+ MBA preferred
Work Experience/Skills
+ Minimum 10 years of progressive business experience, including at least 5 years of strategic marketing, pricing and product management experience required.
+ 3 years of big three consulting experience preferred.
+ Proven record of delivering business growth within a strategic marketing innovation role and in a B2B environment.
+ Well-versed in deploying and leveraging various marketing research methods and translating end user requirements into successful innovative solutions.
+ Experience working with manufacturing, engineering, purchasing, sales, quality, and finance teams required.
+ Experience leading and developing direct reports.
+ Highly effective cross-functional leader and influencer, with excellent communication and presentation skills.
+ Strong ability to navigate complexity, bring focus and simplify strategically.
+ Excellent analytical skills, pricing strategy experience and financial acumen.
+ Up to 30% travel
**PHYSICAL DEMANDS & WORK ENVIRONMENT**
_The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions._
Must be able to:
+ Perform activities including bending, stooping, standing, walking.
+ Stand and walk from two (2) to four (4) hours per day.
+ Climb up and down stairs two (2) to four (4) times per day.
+ Operate common office equipment, i.e. PC, phone, copier, printer, fax.
+ Work in climate-controlled environment.
Hours of Work
+ Monday - Friday 7:30am to 4:30pm
_ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._
_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._