1,373 Marketing Directors jobs in the United States

Position Overview:

Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company's brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.

Key Responsibilities:

Marketing Strategy & Execution

• Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.
• Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.
• Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.

Team Leadership & Collaboration

• Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.
• Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.
• Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.

Digital Marketing & Content

• Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.
• Manage and enhance the company's social media presence, driving engagement and brand recognition.
• Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.

Data-Driven Marketing

• Conduct regular market research and competitive analysis to inform strategic decisions.
• Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.
• Establish testing strategies to evaluate and refine programs for effectiveness.

Budget & Resource Management

• Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
• Monitor program performance and optimize spend across campaigns, platforms, and vendors.

Qualifications:

• Bachelor's or Master's degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
• Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
• Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
• Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
• Deep understanding of content marketing, creative development, and social media trends.

Benefits:

• Medical, Dental, Vision Insurance.
• Life Insurance: Fully covered by the company.
• 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Company provides discounts for fitness equipment for our employees.

Job Type: Full-time

Pay: $100, $160,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Application Question(s):

• What is your pay expectation?

Education:

• Bachelor's (Preferred)

Work Location: In person

The Marketing Director will be responsible for increasing the census at the community. They will work with the Executive Director (ED) within the market to determine the best placement for all referrals. They will be intimately familiar with the movement within a designated market as well as knowledgeable of all current and prospective competitors. As these competitors are known, they will assist the ED in developing and implementing plans to overcome these specific threats.

This is a fulltime position located in assigned area and reports to a Regional Vice President of Assisted Living.

Key Job Duties and Responsibilities

The following is a general list of key job duties and responsibilities in your position. The list is not to be considered inclusive and you will be required to perform other duties/responsibilities as assigned by an authorized supervisor.

Identify key referral sources within their assigned, designated area & complete weekly outreach plans

• Enter and maintain all inquiry information in the designated CRM per the company standards.
• Make sales calls to these key referral sources
• Engage with all inquiries in a timely, strategic and consistent manner.
• Develop new referral sources through analyzing data and determining service and sales gaps
• Enter all Sales Call information into company CRM
• Identify and work with Corporate Marketing team on advertising, collateral and event requests
• Communicate Community needs to Regional Vice President
• Strategically develop sales & marketing plan to increase and maintain high occupancy levels
• Meet with ED regularly to determine needs and inventory
• Train ED and the entire staff on important sales processes
• Support a DEI-philosophy training program within the company
• Organize and plan each event in coordination with the respected Vice Presidents and Regionals
• Maintain & keep updated competitive analysis for each community in assigned areas

Essential Job Duties/Physical Requirements

The following is a general list of key job/physical requirements for your position. The list is not to be considered inclusive and other job/physical requirements may be necessary as deemed by the Facility.

• Regular worksite attendance.
• Strong management skills and ability to work effectively in a team setting
• Experience in the senior living highly-regulated industry is a plus
• Understanding of marketing strategies and tactics, sales techniques and sales systems
• They must be highly self-motivated, entrepreneurial, energetic, and extremely organized
• Computer acumen is a must as they will be using a web-based lead management tool and Microsoft products
• At least two successful years as a senior community sales leader

Marketing Director – Skilled Nursing Facility – Full-Time

Join a dynamic and mission-driven marketing team at a skilled nursing facility. We are seeking an experienced Marketing Director with a strong background in healthcare marketing, census development, and business growth within the senior care industry. The ideal candidate will be results-driven, strategic, and committed to growing census through referral generation, outreach, and community engagement.

• Drive census growth and increase revenue through strategic marketing and business development
• Lead face-to-face marketing efforts, external sales calls, and relationship building with referral sources
• Collaborate with facility leadership to execute marketing initiatives aligned with company goals
• Develop and implement monthly, quarterly, and annual marketing plans
• Participate in interdisciplinary team meetings to align census goals with care services
• Monitor and analyze market trends, referral data, and competitor activity
• Support outside business development representatives and ensure performance accountability
• Track and report KPIs including calls, referrals, conversions, and tours
• Represent facility services accurately to potential residents and families
• Maintain compliance with all regulatory guidelines
• Organize and participate in community outreach and events
• Attend required trainings and continue professional development

• Minimum 1 year of marketing experience in a skilled nursing facility (SNF) – 3 years preferred
• Proven track record of success in healthcare sales and census growth
• Strong knowledge of senior living and post-acute care services
• Excellent written and verbal communication skills
• Effective leadership, coaching, and team-building abilities
• Ability to manage multiple projects and deadlines
• Self-motivated, organized, and able to work independently
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with CRM systems (Yardi preferred)
• Strong public speaking and presentation skills

• Health, dental, and vision insurance
• Paid time off
• Bonus opportunities

Schedule:

• Monday to Friday, 8-hour shifts

If you're a strategic and driven Marketing Director ready to make an impact in skilled nursing and long-term care, we want to hear from you

Dublin Post Acute Care - Dublin, OH
Full-Time | Competitive Pay | Healthcare Benefits

Dublin Post Acute Care is seeking a dynamic and motivated Marketing Director to lead our marketing and community outreach efforts. The ideal candidate will have a strong background in healthcare marketing, excellent communication skills, and a passion for building relationships that support our mission of providing exceptional patient care.

Responsibilities:

• Develop and execute strategic marketing and census-building plans to increase facility visibility and admissions.
• Establish and maintain relationships with hospitals, physicians, discharge planners, and community partners.
• Plan and coordinate community events, facility tours, and outreach activities.
• Manage social media presence and assist with online reputation management.
• Collaborate with the admissions and leadership teams to ensure positive referral experiences.
• Track marketing metrics and prepare monthly performance reports for leadership.

• Minimum of 2 years' experience in healthcare or long-term care marketing required.
• Strong interpersonal and presentation skills.
• Ability to travel locally for outreach visits and events.
• Self-motivated, organized, and able to work independently.

• Competitive salary based on experience
• Medical, dental, and vision insurance
• Paid time off and 401(k)
• Supportive team environment focused on quality care and professional growth