79 Marketing Executive jobs in Indianapolis
Head of Digital Marketing Strategy
Posted 5 days ago
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Job Description
This position requires a deep understanding of the digital marketing landscape, including the latest trends, tools, and technologies. You will lead a team of talented digital marketers, providing guidance, mentorship, and performance feedback. The successful candidate will be adept at analyzing campaign performance, identifying key metrics, and translating insights into actionable strategies for optimization. Collaboration with cross-functional teams, including sales, product development, and creative services, will be essential to ensure a unified brand message and customer experience across all touchpoints. You will also be responsible for managing the digital marketing budget, allocating resources effectively to maximize ROI.
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content.
- Lead and mentor the digital marketing team.
- Analyze campaign performance and report on key metrics.
- Manage the digital marketing budget and resource allocation.
- Collaborate with cross-functional teams to ensure brand consistency.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Identify new opportunities for growth and innovation in the digital space.
- Oversee the creation of engaging and effective marketing content.
- Drive customer acquisition and retention through targeted campaigns.
The ideal candidate possesses strong leadership skills, a proven track record of success in digital marketing, and a passion for innovation. A Bachelor's degree in Marketing, Business, or a related field is required; a Master's degree is a plus. We are committed to fostering an inclusive work environment and encourage applications from all qualified individuals.
Senior Digital Marketing Manager
Posted today
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee social media strategy and execution to build brand presence and engage target audiences.
- Lead email marketing initiatives, including campaign creation, list segmentation, and performance analysis.
- Develop and manage content marketing strategies to attract and retain customers.
- Analyze website traffic and campaign performance metrics, providing actionable insights and recommendations for improvement.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Collaborate with internal teams (sales, product, creative) to ensure brand consistency and campaign alignment.
- Manage marketing budgets and track spending to ensure cost-effectiveness.
- Stay updated with the latest digital marketing tools, techniques, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on campaign management and strategy development.
- Proven track record of success in driving measurable results through digital marketing efforts.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
- Strong analytical skills and ability to interpret data to inform marketing decisions.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to thrive in a hybrid work environment, balancing remote and in-office responsibilities effectively.
- Creative thinking and problem-solving abilities.
Senior Digital Marketing Manager
Posted 7 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on e-commerce sales and brand awareness.
- Oversee all aspects of our digital marketing efforts, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and execute social media strategies to increase brand visibility, engagement, and community growth.
- Create compelling content strategies that resonate with our target audience and drive conversions.
- Analyze website traffic and user behavior to identify areas for improvement and optimize the customer journey.
- Monitor, analyze, and report on the performance of all digital marketing campaigns using key metrics and KPIs.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.
- Collaborate with internal teams (e.g., product, creative, sales) to ensure cohesive and integrated marketing efforts.
- Identify and implement A/B testing strategies to continuously improve campaign performance.
- Manage relationships with external digital marketing agencies and vendors.
- Drive innovation in our digital marketing approach to stay ahead of the competition.
- Develop strategies for customer retention and loyalty programs through digital channels.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Master's degree is a plus.
- 7+ years of experience in digital marketing, with a significant focus on e-commerce and social media.
- Proven track record of successfully developing and executing data-driven digital marketing strategies that have driven significant growth.
- Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
- Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other relevant digital marketing tools.
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent understanding of social media platforms and community management.
- Experience with marketing automation platforms and CRM systems.
- Exceptional communication, leadership, and project management skills.
- Ability to thrive in a remote, fast-paced, and dynamic environment.
- Creative thinking and a passion for digital innovation.
Manager, Hotel Level Marketing - Portfolio Strategy Analytics
Posted 5 days ago
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Job Description
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As the Manager of Portfolio Strategy, you will provide analytic support to the managed hotels in the US, Canada, CALA and French Polynesia, as well as the Key Partner team. Reporting to the Director of Portfolio Strategy Analytics, you will provide analytical support to hotel level and above property Marketing leaders.
**HOW WE WILL SUPPORT YOU**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
+ Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
+ Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
+ Paid parental leave for eligible Team Members, including partners and adoptive parents
+ Mental health resources including free counseling through our Employee Assistance Program
+ Paid Time Off (PTO)
+ Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
**HOW YOU WILL MAKE AN IMPACT**
Your role is important and below are some of the fundamental job duties that make your work unique.
**What your day-to-day will be like:**
+ Ensure understanding between Enterprise and hotel marketing activity, providing guidance to a portfolio of hotels to improve commercial performance.
+ Participate in onboarding hotel marketing leaders.
+ Support Director of Portfolio Strategy with the proactive creation of Commercial, AVP, regional, and Ownership engagements and presentations.
**How you will collaborate with others:**
+ Collaborate with hotel teams and the Hotel Level Marketing team to identify areas of opportunity to grow and report on digital performance for an identified portfolio of hotels.
+ Coordinating closely with internal analytics leads, delivering impactful performance storytelling.
+ Support hotel marketing leaders through training opportunities, new tools, best practices sharing, and annual marketing summit/forum.
**What projects you will take ownership of:**
+ Support critical initiatives supporting America's Marketing Objectives that deliver value to the portfolio of hotels.
+ Support in the development of annual strategic marketing plans and budget planning guidance.
+ Support in the performance measurement for hotels.
+ Lead other Ad-Hoc projects (as applicable).
**WHY YOU'LL BE A GREAT FIT**
**You have these minimum qualifications:**
+ Five (5) years of professional work experience
+ One (1) year of experience supporting a marketing function
+ Analytical expertise and proficient in data analysis
+ Experience shaping insights to tell a story
**It would be useful if you have:**
+ Experience operating in Adobe Analytics or Google Analytics
+ Experience in hospitality or at a marketing agency
**WHAT IT IS LIKE WORKING FOR HILTON**
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $0,000- 110,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE
**Job:** _Sales and Marketing_
**Title:** _Manager, Hotel Level Marketing - Portfolio Strategy Analytics_
**Location:** _null_
**Requisition ID:** _COR015CE_
**EOE/AA/Disabled/Veterans**
Digital Marketing Campaign Manager
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across multiple channels.
- Manage and optimize paid search (PPC), social media advertising, and display campaigns.
- Oversee email marketing strategies and execution.
- Collaborate with content and design teams to create engaging campaign materials.
- Monitor, analyze, and report on campaign performance using key metrics.
- Conduct market research and audience analysis to inform campaign strategies.
- Manage digital marketing budgets and ensure optimal allocation of resources.
- Stay current with industry trends, technologies, and best practices.
- Work with SEO specialists to improve organic search visibility.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in digital marketing campaign management.
- Proven experience with PPC, social media advertising, SEO, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience in a hybrid work environment is preferred.
Digital Marketing Campaign Manager
Posted 5 days ago
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Job Description
As the Digital Marketing Campaign Manager, you will be responsible for the strategic planning, execution, and optimization of integrated digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. Your primary goal will be to drive customer acquisition, engagement, and revenue growth. You will work closely with content creators, graphic designers, and data analysts to develop compelling campaigns that resonate with our target audience and deliver measurable results.
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaign strategies aligned with business objectives.
- Manage campaign budgets, allocating resources effectively across different channels to maximize ROI.
- Oversee the creation of engaging marketing content, including ad copy, landing pages, and email newsletters.
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
- Conduct A/B testing on ad creatives, targeting parameters, and landing pages to optimize campaign performance.
- Monitor campaign performance metrics (e.g., CTR, conversion rates, CPA, ROAS) and provide regular reports with actionable insights.
- Analyze market trends, competitor activities, and customer behavior to identify new opportunities.
- Collaborate with SEO specialists to ensure organic search integration and visibility.
- Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Work with internal teams to ensure brand consistency and messaging across all digital touchpoints.
Digital Marketing Analyst
Posted 3 days ago
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Job Description
As a Digital Marketing Analyst, you'll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You'll influence strategy, improve Return on Investment, and drive measurable results across the organization.
About the Team
We're a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.
Responsibilities
+ Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness
+ Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention
+ Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning
+ Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies
+ Translating complex data into clear narratives and recommendations for senior executives and key stakeholders
+ Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making
What we're looking for
+ Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy
+ Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies
+ Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes
+ Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives
+ Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems
+ Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have
Salary Range or On Target Earnings:
Minimum:
$126 500,00
Maximum:
$276 700,00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/16/25
Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn ( for more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
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VP, Digital Marketing

Posted 11 days ago
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Job Description
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
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Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize social media profiles and content calendars to increase engagement and build community.
- Create compelling and high-quality content (e.g., blog posts, website copy, social media updates, email newsletters) that aligns with brand voice and marketing goals.
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and email marketing platforms.
- Identify target audiences and devise strategies to reach them through appropriate channels.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, ensuring efficient budget allocation and ROI.
- Collaborate with cross-functional teams, including design, sales, and product development, to ensure consistent brand messaging.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Assist in the development of marketing automation workflows and lead nurturing programs.
- Conduct A/B testing on various marketing elements to optimize campaign performance.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven working experience of 3+ years in digital marketing or a related role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience with A/B and multivariate testing.
- Working knowledge of ad serving tools.
- Experience in content management systems (CMS) like WordPress.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with e-commerce platforms and strategies is a plus.
Digital Marketing Strategist
Posted 3 days ago
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Job Description
As a Digital Marketing Strategist, you will be responsible for developing and implementing data-driven digital marketing strategies that align with business objectives. This includes planning, executing, and optimizing campaigns across multiple platforms to maximize ROI. You will conduct market research, analyze competitor strategies, and identify new opportunities for growth. Key responsibilities include managing digital advertising budgets, creating compelling content, overseeing social media presence, and improving website traffic and conversion rates. You will also be responsible for tracking, measuring, and reporting on the performance of all digital marketing campaigns using tools like Google Analytics and other relevant platforms.
We are looking for a creative and analytical individual with excellent communication and project management skills. The ability to stay up-to-date with the latest digital marketing trends and technologies is essential. You should be comfortable working both independently and collaboratively within a team environment. This position offers an exciting opportunity to make a significant impact on our client's online presence and growth. Join us in **Indianapolis, Indiana, US**, and help shape the future of digital engagement. This role offers flexibility, with options for remote or hybrid work arrangements to suit the candidate.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy development and campaign execution.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical skills with experience in Google Analytics and other marketing analytics tools.
- Excellent knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads).
- Proficiency in content creation and management.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.