Senior Marketing Executive (Outside Sales) - Central & Southeastern Massachusetts

01730 Mildenhall, Massachusetts Labcorp

Posted 2 days ago

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Job Description

Recognized by Forbes as one of America's Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for our continued growth across our Specialty Medicine segment.
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
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Senior Marketing Executive (Outside Sales) - Central & Southeastern Massachusetts

03087 Windham, New Hampshire Labcorp

Posted 3 days ago

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Job Description

Recognized by Forbes as one of America's Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for our continued growth across our Specialty Medicine segment.
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
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Executive Director, Marketing

02129 Charlestown, Massachusetts Beth Israel Lahey Health

Posted 2 days ago

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Job Description

**Job Type:** Regular
**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Executive Director, Marketing is a senior leader responsible for setting the vision, strategy, and execution of high-impact marketing and branding initiatives that promote growth for Beth Israel Lahey Health (BILH), its member organizations, and clinical service lines.
This executive provides strategic leadership across the system, serving as a trusted advisor to senior leaders, physicians, and colleagues on matters related to marketing strategy, brand positioning, and reputation. The Executive Director is a dynamic, results-oriented leader with deep expertise in building complex, integrated strategies and inspiring cross-functional teams to deliver transformative results.
**Job Description:**
**Essential Duties & Responsibilities** including but not limited to::
+ Define and oversee the long-term marketing and branding strategy for the system, ensuring alignment with organizational priorities and business goals.
+ Partner with executive leadership and colleagues to identify growth opportunities, address challenges, and shape enterprise-wide strategies that build market share and advance the brand.
+ Serve as the senior brand steward, responsible for articulating and safeguarding BILH's positioning, purpose, and voice across all audiences and experiences.
+ Lead development of enterprise and service line marketing campaigns, ensuring strategies are research-informed, audience-driven, and differentiated in the marketplace
+ Direct the ongoing evolution of BILH's brand architecture, identity systems, and naming conventions, ensuring consistency and cohesion across the system.
+ Build and oversee brand health measurement programs, including brand trackers, market research, and competitive assessments, applying insights to refine strategy.
+ Guide the development of full-funnel engagement strategies using traditional, digital, and offline platforms to reach target audiences.
+ Oversee agency and vendor partnerships, ensuring accountability for performance, innovation, and ROI.
+ Optimize budget allocation across campaigns and channels to maximize effectiveness and measurable business impact.
+ Act as a thought partner and strategic influencer with system executives, physicians, and operational leaders, driving alignment on brand and marketing strategies.
+ Lead a culture of collaboration, innovation, and continuous improvement across Marketing.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration: N/A**
**Experience:**
+ 10+ years of related work experience leading a range of marketing functions, including strategy, research, campaign development, and execution.
+ A minimum of five years of supervisory experience, including staff and agency management.
**Skills, Knowledge & Abilities:**
+ Strategic thinker and the ability to partner with cross-functional teams to develop fully integrated marketing strategy.
+ Ability to set direction and vision for major departments or multiple departments, including establishing priorities, developing workflows and procedures, and allocating resources.
+ Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
+ Strong skills to produce results and achieve predetermined goals within budget and time constraints.
+ Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments.
+ Participates in decisions on overall strategy and direction of the organization.
**Preferred Qualifications & Skills:**
+ Health care experience strongly preferred
**Key Business Relationships:** (Title and Purpose)
1. VP Marketing
Direct reporting relationship
2. VP Communications
Frequent collaborator
3. Marketing and Communications Executive Directors
Close collaborators
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**
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Director of Digital Marketing Strategy

02108 Boston, Massachusetts $160000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a visionary and results-oriented Director of Digital Marketing Strategy to lead their comprehensive digital marketing initiatives from their Boston, Massachusetts, US office. This senior leadership role is responsible for developing, implementing, and optimizing data-driven digital marketing strategies to drive brand awareness, customer acquisition, engagement, and revenue growth. You will oversee all aspects of the digital marketing landscape, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. Responsibilities include defining the overarching digital marketing vision and roadmap; managing and mentoring a team of marketing professionals; setting clear KPIs and analyzing campaign performance to drive continuous improvement; staying ahead of digital marketing trends, emerging technologies, and competitor activities; collaborating with product, sales, and creative teams to ensure integrated marketing efforts; managing the digital marketing budget and allocating resources effectively; and presenting strategic plans and performance reports to executive leadership.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or relevant Master's degree is a plus. A minimum of 8-10 years of progressive experience in digital marketing, with at least 3-5 years in a leadership or management role, is required. Proven track record of developing and executing successful integrated digital marketing campaigns across multiple channels, with a strong emphasis on ROI and measurable results. Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), content strategy, email marketing automation platforms, and web analytics tools (e.g., Google Analytics). Strong analytical and strategic thinking skills, with the ability to translate complex data into actionable insights. Exceptional leadership, communication, and project management skills are essential for success in this role. This is a significant opportunity to shape the digital presence of a leading organization and drive impactful marketing outcomes.
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Director of Digital Marketing Strategy

02108 Boston, Massachusetts $130000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is looking for an experienced and visionary Director of Digital Marketing Strategy to lead their marketing efforts in **Boston, Massachusetts, US**. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility. You will analyze market trends, identify new opportunities, and translate insights into actionable marketing plans. Key responsibilities include managing the digital marketing budget, leading a team of marketing professionals, setting performance metrics (KPIs), and continuously optimizing campaign performance. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record of successful campaign management, and strong analytical skills. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. You will collaborate closely with sales, product, and creative teams to ensure a cohesive and impactful brand message across all channels. This role requires a strategic thinker with excellent communication and leadership abilities, capable of inspiring a team and influencing stakeholders. The ability to adapt to evolving digital trends and leverage new technologies is crucial. We seek a candidate passionate about data-driven decision-making and committed to achieving measurable results. Join a dynamic organization where your strategic vision and leadership will directly contribute to shaping the future of our client's market presence. You will be instrumental in defining and executing innovative campaigns that resonate with target audiences and achieve ambitious business objectives. This is an exciting opportunity to make a significant impact in a fast-paced and competitive industry, working in a supportive and collaborative hybrid environment.
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Director of Digital Marketing Strategy

02110 Boston, Massachusetts $160000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is searching for a visionary and results-oriented Director of Digital Marketing Strategy to lead their marketing initiatives in Boston, Massachusetts, US . This senior leadership position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, a data-driven approach to marketing, and proven experience in leading high-performing teams. This hybrid role offers a blend of in-office collaboration and remote flexibility.

Key Responsibilities:
  • Develop and implement innovative digital marketing strategies aligned with business objectives.
  • Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
  • Oversee the creation and execution of compelling content marketing campaigns.
  • Analyze campaign performance data, derive insights, and present actionable recommendations to senior leadership.
  • Manage the digital marketing budget effectively, ensuring optimal ROI.
  • Lead, mentor, and develop a team of digital marketing specialists.
  • Stay current with emerging digital marketing trends, technologies, and best practices.
  • Collaborate with product, sales, and other marketing teams to ensure cohesive campaign execution.
  • Drive continuous improvement in website traffic, lead generation, and conversion rates.
  • Conduct market research and competitive analysis to identify new opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 10 years of experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Proven experience in developing and executing successful digital marketing strategies across multiple channels.
  • In-depth knowledge of SEO, SEM, Google Analytics, social media platforms, and marketing automation tools.
  • Strong analytical skills with the ability to interpret complex data and translate it into effective strategies.
  • Excellent leadership, team management, and communication skills.
  • Experience managing significant marketing budgets and demonstrating ROI.
  • A data-driven mindset with a focus on measurable results.

This is a crucial role for our client, offering the chance to shape the future of their digital presence in Boston, Massachusetts, US . We offer a competitive salary, comprehensive benefits, and a collaborative hybrid work environment.
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Director of Digital Marketing Strategy

02101 Boston, Massachusetts $130000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a prominent consumer goods company, is searching for an innovative and strategic Director of Digital Marketing to spearhead their online presence and customer engagement initiatives in Boston, Massachusetts, US . This senior leadership position will be responsible for developing and executing comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. The ideal candidate will possess a deep understanding of the digital landscape, a proven ability to drive measurable results, and strong leadership qualities to manage a talented marketing team. You will be tasked with enhancing brand visibility, increasing lead generation, and optimizing conversion rates through data-driven insights and cutting-edge campaign management. Responsibilities include: formulating and implementing the overall digital marketing vision; managing and optimizing digital marketing budgets; overseeing the creation and execution of integrated digital campaigns; analyzing campaign performance and providing actionable recommendations; staying abreast of emerging digital trends and technologies; leading and mentoring the digital marketing team; and collaborating with product, sales, and creative teams to ensure cohesive brand messaging. A Bachelor's degree in Marketing, Business, or a related field is required, with a Master's degree or MBA being a plus. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is essential. Demonstrated success in developing and executing ROI-driven digital marketing strategies is mandatory. Expertise in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and various digital advertising platforms is crucial. Excellent strategic thinking, analytical skills, and project management abilities are necessary. This role offers a significant opportunity to shape the digital future of a recognized brand.
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Digital Marketing Specialist

01845 North Andover, Massachusetts Fresenius Kabi USA, LLC

Posted 3 days ago

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Job Summary The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.

*Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams.

Base Salary Range: $80,000-85,000
Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities. Responsibilities
  • Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
  • Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
  • Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
  • Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
  • Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
  • Implement ongoing web optimization techniques to improve web performance.

Job Requirements

  • Bachelor's degree required.
  • 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
  • Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
  • Experience with digital platforms, such as Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
  • Proficient with Microsoft Office Suite of software.
  • Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams
Additional Information

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability,401K with company contribution, andwellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.

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Digital Marketing Specialist

02298 Boston, Massachusetts Boston Architectural College

Posted 4 days ago

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Job Details

Job Location
Boston Architectural College - Boston, MA

Remote Type
Fully Remote

Position Type
Full Time

Description

POSITION SUMMARY
The Digital Marketing Specialist is a remote position and an integral member of the Boston Architectural College's (BAC) Marketing and Communications team-a small, collaborative, and creative group responsible for promoting the College's brand, programs, and mission.

This position is well-suited for a marketing professional with 2 to 3 years of experience who brings creativity, initiative, and strong digital instincts. The specialist will contribute to the planning and execution of digital marketing strategies and social media campaigns that engage and grow the College's audiences-including prospective students, current students, alumni, and the professional community. The role also supports broader communications efforts, including content planning, storytelling, and newsletter development.

The ideal candidate is a strong writer, visual storyteller, and strategic thinker who is excited to shape the BAC's online presence and help amplify the voice of the institution across digital channels.

Must have mode of transportation and ability to visit campus as needed.

PRIMARY RESPONSIBILITIES
Collaborate with the Marketing and Communications team to develop and implement a comprehensive digital content strategy and calendar across all official College communication channels, aligned with recruitment, engagement, and branding goals.

Lead day-to-day social media planning, content creation, and scheduling across X, Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

Create and manage digital marketing campaigns that promote College programs, events, initiatives, and community stories-driving awareness,
engagement, and conversion.

Support the creation and distribution of institutional newsletters, including the BAC Buzz E-Zine, and collaborate with other departments (e.g., Academic Affairs, Institutional Advancement) to coordinate communications.

Collaborate with the BAC's Social Media Fellow, guiding content strategy, tone, scheduling, and engagement best practices.

Partner with the Senior Web Marketing Specialist to ensure that website content is accurate, engaging, and consistent with branding and editorial guidelines.

Monitor performance analytics across social and digital platforms, using data to optimize content and report on effectiveness.

Assist with content development for internal announcements, institutional updates, and general communications as needed.

Provide support across the College for marketing needs related to events, campaigns, and special initiatives.

Occasionally work evening or weekend hours to support major events, campaigns, or live social media coverage.

Other duties as assigned.

STANDARD EXPECTATIONS
Team & Interpersonal Skills - Builds and maintains positive, respectful relationships with colleagues, students, and partners across the College.

Service Orientation - Approaches work with professionalism, responsiveness, and a student-centered mindset.

Confidentiality & Discretion - Maintains confidentiality of student and employee records, with sound judgment on when and how to share information appropriately.

SUPERVISORY RESPONSIBILITIES
None.

Qualifications

EDUCATION
Bachelor's degree from an accredited institution in Communications, Marketing, Advertising, Journalism, or a related field is required.

EXPERIENCE & QUALIFICATIONS
2 to 3 years of experience in digital marketing, social media management, content strategy, or related roles; experience in higher education or nonprofit environments is a plus.

Demonstrated ability to create engaging, on-brand content across multiple digital platforms.

Strong writing, editing, and visual storytelling skills with attention to detail and tone.

Working knowledge of social media best practices, trends, tools, and metrics.

Experience using email marketing platforms (e.g., Campaign Monitor, Mailchimp).

Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.

Strong organizational, communication, and problem-solving skills.

Proficiency in Microsoft Office Suite and ability to quickly learn College-specific systems and tools.
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Digital Marketing Specialist

02298 Boston, Massachusetts Aspire Living & Learning

Posted 4 days ago

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Job Description

Digital Marketing Specialist

Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth.

This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.

Key Responsibilities:
  • Campaign Development: Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups.
  • Paid Advertising: Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations.
  • Channel Management & Optimization: Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire's website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
  • Sponsorships & Events: Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire's brand is effectively represented.
  • Reputation Management: Monitor and manage Aspire's online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback.
  • Market Research: Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation.
Qualifications:
  • 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
  • Strong writing and editing skills with attention to detail.
  • Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
  • Creative mindset with the ability to think outside the box.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Effective time management skills and ability to coordinate multiple takes with interweaving schedules.
  • Strong collaboration skills and the ability to work effectively with cross-functional teams.
  • Please note that this role requires candidates to live in one of the following states: Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire. While this position is primarily remote, occasional in-person meetings or team events may be required in one of these specified locations.
Employees at Aspire enjoy working with a collaborative and dedicated team that values a culture of belonging and care. We take pride in offering a comprehensive benefits package to eligible employees, including:
  • Comprehensive Health, Dental, & Vision Insurance - Choose from multiple medical plans, with vision coverage included at no extra cost.
  • Flexible Spending Accounts (FSA) and Health Saving Account (HSA) options - Use pre-tax dollars for medical and dependent care expenses.
  • Lifestyle Spending Accounts with JOON - Monthly funds for wellness, fitness, commuting, childcare, pet care, and more.
  • 403(b) Retirement Plan with Employer Match - A 100% match on contributions up to 2% of your salary.
  • Generous Paid Time Off - Paid sick, personal, and vacation days, plus holidays.
  • Professional Growth Opportunities - Access to training, leadership and management courses, mentorship, and career advancement.
  • Employer-Paid Life & Disability Insurance, Employee Assistance Program (EAP), Telehealth Services and more!

Join Our Mission
If you're passionate about creating positive change and want to grow in a supportive environment, we'd love to hear from you!

Diversity, Equity, and Inclusion
Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.

Salary Range- $75,000 -$85,000/YR
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  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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