6,389 Marketing Expertise jobs in the United States
Director, Digital Marketing Strategy
11415 Kew Gardens, New York
Centene Corporation
Posted 1 day ago
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
View Now
0
Digital Marketing Strategy Lead
78702 Austin, Texas
$110000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a visionary Digital Marketing Strategy Lead to spearhead their online marketing efforts from their vibrant office in Austin, Texas, US . This strategic role will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, lead generation, and customer engagement. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of success in driving measurable results, and exceptional leadership capabilities.
Key responsibilities include:
The ideal candidate will possess:
This is a pivotal opportunity to shape the digital presence of a growing company and make a tangible impact on its success. You will have the chance to lead innovative campaigns and work within a collaborative and forward-thinking environment. The role requires a strategic thinker with a passion for digital innovation and a commitment to achieving outstanding marketing outcomes.
Key responsibilities include:
- Developing and implementing innovative digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Managing and optimizing digital advertising campaigns (PPC, social ads) to achieve target ROI.
- Overseeing the creation of engaging and compelling digital content.
- Analyzing campaign performance data and providing actionable insights to improve effectiveness.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborating with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and campaign execution.
- Leading and mentoring a team of digital marketing specialists.
- Conducting market research and competitor analysis to identify new opportunities.
- Reporting on key performance indicators (KPIs) to senior management.
The ideal candidate will possess:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 7 years of experience in digital marketing, with a proven history of developing and executing successful strategies.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- A creative mindset with a data-driven approach to decision-making.
- Experience managing a marketing budget and team.
This is a pivotal opportunity to shape the digital presence of a growing company and make a tangible impact on its success. You will have the chance to lead innovative campaigns and work within a collaborative and forward-thinking environment. The role requires a strategic thinker with a passion for digital innovation and a commitment to achieving outstanding marketing outcomes.
Apply Now
1
Digital Marketing Strategy Director
23218 Richmond, Virginia
$135000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a visionary Digital Marketing Strategy Director to lead their marketing efforts and drive brand growth, based in Richmond, Virginia, US . This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. You will be tasked with defining target audiences, setting marketing objectives, and measuring campaign performance against key metrics. The ideal candidate will possess a deep understanding of the digital marketing landscape, including emerging trends, tools, and technologies. You will lead a team of marketing professionals, providing guidance, mentorship, and fostering a culture of innovation and data-driven decision-making. Responsibilities include managing marketing budgets, optimizing spend for maximum ROI, and analyzing campaign results to identify areas for improvement. Collaboration with sales, product development, and other cross-functional teams is essential to ensure alignment of marketing efforts with overall business goals. This is a hybrid role, offering a dynamic work environment that blends in-office collaboration with remote flexibility. Strong analytical skills, a proven ability to develop and implement successful digital marketing campaigns, and excellent leadership qualities are required. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with significant experience in digital marketing leadership roles, is essential. We are looking for a strategic thinker who can translate business objectives into impactful digital marketing initiatives and deliver measurable results.
Apply Now
2
Digital Marketing Strategy Manager
48201 Detroit, Michigan
$95000 Annually
WhatJobs
Posted 13 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategy Manager to join their team in Detroit, Michigan, US . This role is pivotal in shaping and executing comprehensive digital marketing campaigns to enhance brand visibility, drive customer acquisition, and foster engagement. You will be responsible for developing and managing strategies across various digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic advertising. The ideal candidate will possess a strong analytical mindset, with proven experience in leveraging data to optimize campaign performance and ROI. Expertise in marketing automation platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing methodologies is crucial. You will collaborate closely with creative teams, sales, and product development to ensure alignment of marketing efforts with business objectives. Responsibilities include market research, competitor analysis, budget management, and reporting on key performance indicators (KPIs). This position also involves staying abreast of the latest digital marketing trends and technologies to identify new opportunities. A Bachelor's degree in Marketing, Communications, Business Administration, or a related field, coupled with at least 6 years of experience in digital marketing, is required. Proven success in developing and managing successful digital marketing campaigns is essential. This hybrid role offers a balance between collaborative on-site work and remote flexibility, allowing for focused work and team interaction. We are committed to fostering a dynamic and inclusive work environment. If you are passionate about digital marketing and possess a strategic vision, we encourage you to apply.
Apply Now
3
Digital Marketing Strategy Lead
83702 Emmett, Idaho
$105000 Annually
WhatJobs
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns in Boise, Idaho, US . This role is central to driving brand awareness, customer acquisition, and revenue growth through a variety of online channels. You will be responsible for creating data-driven strategies across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing and optimizing campaigns that deliver measurable ROI. You will lead a talented team of marketing professionals, fostering a collaborative and creative environment. Key responsibilities include setting strategic objectives, defining target audiences, allocating budgets effectively, and analyzing campaign performance to identify areas for improvement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. You will also be responsible for staying ahead of industry trends, testing new channels and technologies, and ensuring brand consistency across all digital touchpoints. Excellent communication, leadership, and project management skills are crucial for success. The ability to translate complex data into actionable insights and present strategic recommendations to senior stakeholders is a must. This is an exciting opportunity to shape the digital presence of a growing company and make a significant impact on its success. We are looking for a visionary leader who can inspire the team and drive innovative marketing initiatives. The role requires a hands-on approach to campaign management, alongside strategic planning and team oversight.
Apply Now
4
Digital Marketing Strategy Lead
19103 William Penn Annex West, Pennsylvania
$110000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position offers the opportunity to develop and execute comprehensive digital marketing campaigns designed to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics. Responsibilities include defining target audiences, setting measurable campaign goals, allocating budget effectively, overseeing content creation and distribution, managing paid advertising efforts, and analyzing campaign performance to optimize ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and ensuring alignment with overall business objectives. A strong ability to interpret complex data, identify trends, and translate insights into actionable strategies is crucial. This role requires exceptional leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity. Experience with various marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. As a fully remote role, the candidate must be self-motivated, disciplined, and possess excellent time management skills to excel in a virtual work environment. Join our client and shape the future of their digital presence from anywhere.
Apply Now
5
Digital Marketing Strategy Lead
43215 Columbus, Ohio
$105000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
- Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Conduct market research and audience segmentation to inform strategic planning.
- Manage digital marketing budgets and track performance against KPIs.
- Collaborate with the creative team to develop compelling marketing collateral and content.
- Work closely with product development and sales teams to ensure marketing efforts support business goals.
- Stay current with emerging digital marketing technologies, trends, and best practices.
- Manage relationships with external agencies and technology vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful campaigns across multiple digital channels.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Strong analytical skills and the ability to interpret complex data sets to drive decisions.
- Excellent communication, presentation, and interpersonal skills.
- Experience in the consumer goods industry is an advantage.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strategic thinking and a data-driven approach to marketing.
- Experience with A/B testing and conversion rate optimization (CRO).
Apply Now
Be The First To Know
About the latest Marketing expertise Jobs in United States !
6
Digital Marketing Strategy Lead
27701 Durham, North Carolina
$120000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Apply Now
7
Digital Marketing Strategy Lead
97201 Portland, Oregon
$125000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
Apply Now
8
Head of Digital Marketing Strategy
21201 Baltimore, Maryland
$140000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-oriented Head of Digital Marketing Strategy to join their dynamic, fully remote team. This executive-level position will be instrumental in shaping and executing the company's comprehensive digital marketing vision across all online channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing, with a proven ability to drive measurable growth and ROI. You will be responsible for developing innovative strategies, setting key performance indicators (KPIs), managing a substantial marketing budget, and leading a distributed team of marketing professionals. This role requires a strategic thinker with exceptional analytical skills, a strong command of marketing analytics tools, and the ability to translate complex data into actionable insights. Responsibilities include overseeing the creation and execution of integrated digital marketing campaigns, optimizing customer acquisition funnels, fostering brand awareness, and driving customer engagement and retention. The Head of Digital Marketing Strategy will collaborate closely with sales, product, and creative teams to ensure alignment and maximize campaign effectiveness. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership role, is required. A Bachelor's degree in Marketing, Business Administration, or a related field is essential; an MBA or equivalent is preferred. This is an unparalleled opportunity to make a significant impact on a growing company and shape its digital presence from anywhere.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a cutting-edge, multi-channel digital marketing strategy.
- Oversee all aspects of digital marketing operations, including SEO, SEM, social media, content, email, and paid advertising.
- Set and track KPIs to measure campaign performance and ROI.
- Manage and optimize the digital marketing budget.
- Lead, mentor, and inspire a remote team of marketing specialists.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure marketing alignment.
- Drive customer acquisition, engagement, and retention through data-driven strategies.
- Stay current with emerging digital marketing technologies and best practices.
- Report on marketing performance to executive leadership.
Apply Now
9