14,527 Marketing Experts jobs in the United States

Director, Digital Marketing Strategy

11415 Kew Gardens, New York Centene Corporation

Posted 6 days ago

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Job Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Digital Marketing Strategy Lead

27701 Durham, North Carolina $120000 Annually WhatJobs

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full-time
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.

Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
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Digital Marketing Strategy Lead

97201 Portland, Oregon $125000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
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Digital Marketing Strategy Lead

23451 Virginia Beach, Virginia $110000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing roadmap, optimizing performance across various channels, and staying ahead of evolving digital trends.

Responsibilities:
  • Develop and implement a holistic digital marketing strategy aligned with business objectives.
  • Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
  • Oversee the creation of engaging and high-quality digital content across all platforms.
  • Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
  • Identify key performance indicators (KPIs) and track progress towards marketing goals.
  • Conduct market research and competitive analysis to identify new opportunities and trends.
  • Manage the digital marketing budget effectively, ensuring optimal ROI.
  • Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
  • Lead and mentor a team of digital marketing specialists.
  • Stay current with the latest digital marketing tools, technologies, and best practices.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
  • Demonstrated success in developing and executing multi-channel digital marketing campaigns.
  • In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
  • Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Excellent project management and organizational skills.
  • Outstanding written and verbal communication and presentation skills.
  • Proven ability to lead and motivate a team.
  • Strategic mindset with a data-driven approach to decision-making.

This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
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Digital Marketing Strategy Lead

60601 Chicago, Illinois $110000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is looking for an innovative and experienced Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement for our diverse portfolio of products and services in Chicago, Illinois, US . This leadership role will be responsible for defining our digital presence across multiple channels, leveraging data analytics to optimize performance, and staying ahead of emerging digital trends. Key responsibilities include: crafting and implementing overarching digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising; managing and optimizing digital advertising budgets to maximize ROI; overseeing the creation of compelling digital content; conducting A/B testing and campaign analysis to identify areas for improvement; collaborating with the creative and product teams to ensure brand consistency and messaging; managing relationships with third-party digital marketing agencies and vendors; staying current with SEO best practices, algorithm updates, and emerging digital technologies; and reporting on key performance indicators (KPIs) to senior management. The ideal candidate will have a proven track record of successful digital marketing campaigns, strong analytical skills, and a deep understanding of the digital marketing landscape. Excellent leadership and project management skills are essential for guiding cross-functional teams and driving strategic initiatives. This is an exciting opportunity to shape our digital future and make a significant impact on our business growth.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
  • Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
  • Strong analytical skills with proficiency in Google Analytics, AdWords, and other relevant digital marketing platforms.
  • Experience managing significant digital advertising budgets and optimizing campaigns for performance.
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Proven leadership and project management abilities.
  • Experience working with CRM and marketing automation platforms is a plus.
  • Familiarity with A/B testing and conversion rate optimization techniques.
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Digital Marketing Strategy Lead

55402 Minneapolis, Minnesota $115000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce platform, is seeking an innovative and data-driven Digital Marketing Strategy Lead to shape their online presence and customer acquisition efforts in Minneapolis, Minnesota, US . This pivotal role involves developing, implementing, and managing comprehensive digital marketing strategies across multiple channels to drive brand awareness, generate leads, and increase customer engagement and sales. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics.

Key responsibilities include creating and executing a forward-thinking digital marketing roadmap aligned with business objectives. You will lead campaign management from ideation to execution and analysis, utilizing A/B testing and performance metrics to continuously optimize campaigns for maximum ROI. This role requires a strong ability to analyze market trends, competitor activities, and customer behavior to identify new opportunities and refine targeting strategies. You will manage the digital marketing budget effectively, ensuring efficient allocation of resources across various platforms and initiatives.

The Digital Marketing Strategy Lead will also oversee the creation of compelling digital content and manage relationships with external agencies and vendors. You will be responsible for tracking, measuring, and reporting on the performance of all digital marketing campaigns, providing insights and actionable recommendations to senior management. This hybrid position offers a collaborative work environment that combines strategic planning and execution with flexibility for remote work. We are looking for a visionary leader with exceptional analytical skills, creativity, and a proven ability to drive measurable results in a competitive digital space.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership or management role.
  • Proven track record of developing and executing successful digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content).
  • Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
  • Experience with budget management and performance optimization.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to lead and inspire a team, fostering a collaborative and results-oriented culture.
  • Experience in e-commerce or a related industry is highly desirable.
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Digital Marketing Strategy Lead

23218 Richmond, Virginia $100000 Annually WhatJobs

Posted 19 days ago

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full-time
Our client is seeking a creative and data-driven Digital Marketing Strategy Lead to drive their online presence and engagement. This is a fully remote position, offering the flexibility to work from anywhere within the United States. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and creating innovative campaigns that generate leads and enhance brand awareness. You will manage the digital marketing budget, track campaign performance using analytics tools, and optimize strategies for maximum ROI. Collaboration with creative teams, content creators, and sales departments will be crucial to ensure cohesive brand messaging and effective campaign execution. The ideal candidate will have a proven track record of successfully developing and implementing digital marketing strategies that achieve measurable results. Expertise in all major digital marketing platforms and a strong understanding of SEO best practices, SEM, social media marketing, and content strategy are essential. Experience with marketing automation tools and CRM systems is highly beneficial. Excellent analytical, communication, and leadership skills are required. A Bachelor's degree in Marketing, Communications, or a related field, along with significant digital marketing experience, is necessary. This is a fantastic opportunity for a passionate digital marketer to shape the online future of a growing company. The role is based in Richmond, Virginia, US , but the work is performed remotely.
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Digital Marketing Strategy Manager

33602 Tampa, Florida $95000 Annually WhatJobs

Posted 21 days ago

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full-time
Our client is searching for a strategic and results-driven Digital Marketing Strategy Manager to spearhead innovative campaigns in **Tampa, Florida, US**. This role is ideal for a seasoned marketing professional with a proven ability to develop and execute comprehensive digital marketing plans that drive brand awareness, customer engagement, and revenue growth. The successful candidate will be responsible for defining the overarching digital marketing strategy, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will conduct market research and competitor analysis to identify emerging trends and opportunities. Key responsibilities include setting clear campaign objectives, defining target audiences, developing compelling messaging, and managing marketing budgets effectively. This role requires hands-on experience with various digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Marketo). You will oversee the creation of engaging content across multiple channels, optimize campaigns for maximum ROI, and provide regular performance reports to senior management, offering actionable insights and recommendations for continuous improvement. The Digital Marketing Strategy Manager will also collaborate with internal teams, including sales, product development, and creative services, to ensure brand consistency and alignment of marketing efforts. Strong analytical skills, creativity, and a deep understanding of the digital landscape are essential. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of five years of progressive experience in digital marketing strategy. Excellent leadership, communication, and project management skills are crucial for success in this role. This is an exciting opportunity to make a significant impact on our client's market presence and growth trajectory.
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Director of Digital Marketing Strategy

85001 Whispering Pines, Arizona $130000 Annually WhatJobs

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full-time
Our client, a leader in its industry, is looking for an innovative and results-driven Director of Digital Marketing Strategy to lead marketing efforts from their Phoenix, Arizona, US headquarters. This senior role requires a visionary leader with extensive experience in developing and executing comprehensive digital marketing campaigns across multiple channels. You will be responsible for shaping the overall digital marketing vision, driving customer acquisition, engagement, and retention through cutting-edge strategies. Key duties include overseeing SEO/SEM, content marketing, social media marketing, email marketing, and paid advertising initiatives. You will manage a talented team of digital marketers, foster a culture of data-driven decision-making, and stay abreast of the latest digital marketing trends and technologies. Analyzing campaign performance, identifying areas for optimization, and reporting key metrics to executive leadership will be critical. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 8-10 years of progressive experience in digital marketing, with at least 3 years in a leadership role. Proven success in developing and implementing ROI-positive digital marketing strategies is essential. Strong analytical skills, expertise in marketing automation platforms, CRM systems, and various analytics tools (e.g., Google Analytics, Adobe Analytics) are a must. Exceptional leadership, communication, and strategic thinking abilities are needed to guide the team and influence stakeholders. This is an exceptional opportunity to shape the digital presence of a growing company and make a significant impact on its market success. If you are a strategic marketer with a passion for digital innovation and a proven ability to drive growth, we invite you to apply.
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Director of Digital Marketing Strategy

84057 Orem, Utah $130000 Annually WhatJobs

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full-time
Our client is seeking a visionary and results-oriented Director of Digital Marketing Strategy to lead their marketing initiatives in Provo, Utah, US . This senior role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. Key responsibilities include setting marketing objectives, defining target audiences, managing marketing budgets, and analyzing campaign performance to optimize ROI. You will lead a team of marketing professionals, fostering a culture of innovation and data-driven decision-making. The ideal candidate will possess a deep understanding of the digital marketing landscape, exceptional analytical skills, and a proven track record of developing and implementing successful integrated marketing campaigns across multiple channels. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. This is an exciting opportunity to make a significant impact on our client's market position and growth trajectory.

Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
  • Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Define key performance indicators (KPIs) and establish robust tracking and reporting mechanisms.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Lead and mentor a team of digital marketing specialists, fostering professional development and collaboration.
  • Analyze market trends, customer insights, and campaign performance data to identify opportunities for optimization and growth.
  • Develop and implement targeted customer acquisition and retention strategies.
  • Oversee the creation and execution of compelling digital content.
  • Manage relationships with external agencies and vendors as needed.
  • Stay current with the latest digital marketing trends, tools, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
  • In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent leadership, communication, and project management skills.
  • Experience managing marketing budgets and vendor relationships.
  • Ability to adapt to a rapidly evolving digital landscape.
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