14,527 Marketing Experts jobs in the United States
Director, Digital Marketing Strategy

Posted 6 days ago
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Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Digital Marketing Strategy Lead
Posted today
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Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Digital Marketing Strategy Lead
Posted 3 days ago
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Digital Marketing Strategy Lead
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Oversee the creation of engaging and high-quality digital content across all platforms.
- Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
- Lead and mentor a team of digital marketing specialists.
- Stay current with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Outstanding written and verbal communication and presentation skills.
- Proven ability to lead and motivate a team.
- Strategic mindset with a data-driven approach to decision-making.
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Digital Marketing Strategy Lead
Posted 9 days ago
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Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, AdWords, and other relevant digital marketing platforms.
- Experience managing significant digital advertising budgets and optimizing campaigns for performance.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proven leadership and project management abilities.
- Experience working with CRM and marketing automation platforms is a plus.
- Familiarity with A/B testing and conversion rate optimization techniques.
Digital Marketing Strategy Lead
Posted 11 days ago
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Job Description
Key responsibilities include creating and executing a forward-thinking digital marketing roadmap aligned with business objectives. You will lead campaign management from ideation to execution and analysis, utilizing A/B testing and performance metrics to continuously optimize campaigns for maximum ROI. This role requires a strong ability to analyze market trends, competitor activities, and customer behavior to identify new opportunities and refine targeting strategies. You will manage the digital marketing budget effectively, ensuring efficient allocation of resources across various platforms and initiatives.
The Digital Marketing Strategy Lead will also oversee the creation of compelling digital content and manage relationships with external agencies and vendors. You will be responsible for tracking, measuring, and reporting on the performance of all digital marketing campaigns, providing insights and actionable recommendations to senior management. This hybrid position offers a collaborative work environment that combines strategic planning and execution with flexibility for remote work. We are looking for a visionary leader with exceptional analytical skills, creativity, and a proven ability to drive measurable results in a competitive digital space.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership or management role.
- Proven track record of developing and executing successful digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content).
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Experience with budget management and performance optimization.
- Excellent communication, presentation, and interpersonal skills.
- Ability to lead and inspire a team, fostering a collaborative and results-oriented culture.
- Experience in e-commerce or a related industry is highly desirable.
Digital Marketing Strategy Lead
Posted 19 days ago
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Digital Marketing Strategy Manager
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Director of Digital Marketing Strategy
Posted today
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Director of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
- Oversee and manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Define key performance indicators (KPIs) and establish robust tracking and reporting mechanisms.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead and mentor a team of digital marketing specialists, fostering professional development and collaboration.
- Analyze market trends, customer insights, and campaign performance data to identify opportunities for optimization and growth.
- Develop and implement targeted customer acquisition and retention strategies.
- Oversee the creation and execution of compelling digital content.
- Manage relationships with external agencies and vendors as needed.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Excellent leadership, communication, and project management skills.
- Experience managing marketing budgets and vendor relationships.
- Ability to adapt to a rapidly evolving digital landscape.