5,131 Marketing Firms jobs in the United States

• Develop and implement integrated digital marketing strategies across all online channels, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
• Define and articulate the brand's positioning and messaging, ensuring consistency across all marketing communications and customer touchpoints.
• Oversee the creation and execution of engaging, high-quality content that resonates with target audiences and drives brand engagement.
• Manage and optimize the company's website and e-commerce platforms to ensure a seamless user experience and maximize conversion rates.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making.
• Analyze marketing campaign performance, track KPIs, and provide regular reports to senior leadership, with actionable insights for continuous improvement.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Identify emerging trends and technologies in digital marketing and brand management, recommending their adoption where appropriate.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing initiatives with business objectives.
• Oversee market research and competitive analysis to identify opportunities and threats.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing and brand management, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies for consumer brands.
• Expertise in a wide range of digital marketing disciplines, including SEO, SEM, PPC, email marketing, social media marketing, and content strategy.
• Strong understanding of brand development principles and how to build and maintain brand equity.
• Proven ability to analyze data, derive insights, and make data-driven decisions.
• Excellent leadership, communication, and presentation skills.
• Experience managing significant marketing budgets and a track record of achieving measurable results.
• Proficiency with marketing automation platforms and CRM systems.
• Creative thinking and a passion for innovation in marketing.

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms to drive lead generation and customer acquisition.
• Define, track, and analyze key performance indicators (KPIs) to measure campaign effectiveness and ROI.
• Lead and mentor the digital marketing team, fostering professional growth and high performance.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Oversee the brand's online presence and ensure consistent messaging across all digital touchpoints.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Analyze market trends and competitor activities to identify new opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or Master's degree preferred.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and the ability to interpret complex data to make informed decisions.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage budgets and lead cross-functional teams.
• Creative thinking and a passion for innovative marketing solutions.

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

• Develop and execute comprehensive brand strategies that align with company objectives and target audience.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform brand positioning.
• Define and articulate brand voice, messaging, and visual identity guidelines across all communication channels.
• Oversee the creation and implementation of integrated marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, product development, sales) and external agencies to ensure consistent brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.
• Present brand strategies and performance reports to senior leadership.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 5-7 years of experience in brand management, marketing strategy, or a closely related field, preferably within the FMCG sector.
• Proven track record of developing and successfully executing impactful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, advertising, digital marketing, and social media.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in marketing research tools and analytics platforms.
• Creative thinker with a strategic mindset and a strong understanding of consumer behavior.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
• Experience managing agency relationships is a plus.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, target audiences, and key value propositions.
• Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
• Manage the brand's visual identity, messaging guidelines, and overall tone of voice.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Track and analyze brand performance metrics, making data-driven recommendations for optimization.
• Manage external agencies and vendor relationships, ensuring high-quality output.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Develop and manage the brand marketing budget.
• Ensure consistent brand experience across all consumer touchpoints, from packaging to customer service.
• Present brand strategies and performance updates to senior leadership.