5 Marketing Initiatives jobs in Atlanta
Director, Marketing Strategy & Account Management

Posted 12 days ago
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Job Description
**Be inspired** **.** **Be rewarded. Belong. At Emory Healthcare.**
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoingmentorshipand leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, _development,_ and leadership programs
+ And more
**Work Location:** Atlanta, GA
**Description**
**Overview**
Be inspired. Be rewarded. Belong at Emory Healthcare. At Emory Healthcare, we fuel your professional journey with better benefits, valuable resources, ongoing mentorship, and leadership programs for all types of jobs.
We provide a supportive environment that enables you to reach new heights in your career and be what you want to be.
We offer:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, development, and leadership programs and more Description
The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team.
This role is responsible for leading the strategic marketing planning process across service lines, hospitals, programs and institutional priorities at Emory Healthcare.
Reporting to the Vice President of Integrated Marketing and Demand Generation, this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators, serving as a marketing partner and internal consultant to clinical and business stakeholders.
The Director will drive the development and execution of integrated, data-informed marketing plans that focus on patient acquisition, retention, and loyalty.
This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.
**Key Responsibilities:**
**1) Strategic Marketing Leadership:**
+ Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs and enterprise-level initiatives.
+ Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
+ Develop and apply audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
+ Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
**2) Account Management Oversight:**
+ Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring consistent delivery of high-impact strategies across departments and service lines.
+ Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
+ Ensure cross-functional integration with creative, digital, analytics, and communications teams to support execution of campaigns.
**3) Campaign Execution & Optimization:**
+ Partner with content, digital, and performance marketing teams to guide development and optimization of campaigns across digital, print, experiential, and traditional media.
+ Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians, employers, and third-party partners.
+ Ensure brand consistency across all marketing initiatives and channels.
**4) Data & Analytics Integration:**
+ Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
+ Monitor key performance indicators (KPIs), marketing funnel performance, and campaign impacty adjusting plans based on results and business needs.
+ Collaborate with CRM, operations, and digital marketing teams to enhance lead management and nurture strategies.
**5) Team Leadership & Development:**
+ Coach, mentor, and develop team members through continuous feedback, goal setting, and performance reviews.
+ Create a collaborative and high-performance culture that emphasizes accountability, innovation, and cross-functional teamwork.
+ Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
**6) Collaboration & Integration:**
+ Partner with counterparts across the Marketing, Communications, and Community Engagement teams to ensure alignment and resource sharing.
+ Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
+ Coordinate closely with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.
**Minimum Qualifications:**
**1) Experience:**
+ 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
+ Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
+ Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
**2) Skills:**
+ Strong leadership and people management skills with experience developing and inspiring a team.
+ Strategic mindset with ability to translate business objectives into effective marketing strategies.
+ Excellent communication, presentation, relationship-building, and customer service skills.
+ Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
+ Ability to manage multiple projects and stakeholders in a fast-paced environment.
**3) Education:**
+ Bachelors degree in Marketing, Business, Health Care Administration, or a related field required.
+ Masters degree or MBA preferred.
**4) Tools & Technologies:**
+ Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms.
+ Experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, or equivalent is a plus.
**Preferred Qualifications:**
+ Background in health care, academic medical center or large health systems.
+ Experience working within a matrixed organization with complex stakeholder environments.
Why Join Us? Emory Healthcare is committed to fostering a culture of inclusivity, innovation, and personal growth. As a member of our team, you'll have the opportunity to shape the future of digital design while developing your career within a supportive and growth-oriented environment.
We offer a flexible work culture, professional development opportunities, and a strong benefits package to support your well-being and career goals.
**Additional Details**
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.
**Connect With Us!**
Connect with us for general consideration!
**Division** _Emory Healthcare Inc._
**Campus Location** _Atlanta, GA, 30345_
**Campus Location** _US-GA-Atlanta_
**Department** _EHI Marketing_
**Job Type** _Regular Full-Time_
**Job Number** _ _
**Job Category** _Business Operations_
**Schedule** _8a-4:30p_
**Standard Hours** _40 Hours_
**Hourly Minimum** _USD $0.00/Hr._
**Hourly Midpoint** _USD $0.00/Hr._
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
Director of Digital Marketing Strategy
Posted 7 days ago
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Job Description
Key responsibilities encompass defining the overall digital marketing vision, setting KPIs, and managing the digital marketing budget. You will lead and mentor a team of digital marketing professionals, fostering a culture of continuous improvement and data-driven decision-making. Analyzing market trends, competitor activities, and campaign performance to identify opportunities and optimize strategies is paramount. You will collaborate closely with other departments, including Sales, Product Development, and Brand Management, to ensure alignment of marketing efforts with business objectives. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7-10 years of progressive experience in digital marketing leadership roles. Proven success in developing and implementing integrated digital marketing campaigns that deliver significant ROI is essential. Strong analytical skills, proficiency with marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics) are required. Exceptional leadership, communication, and project management skills are critical for this role. This is a unique opportunity to make a substantial impact on our company's digital presence and growth trajectory within a collaborative and forward-thinking environment.
Manager, Hotel Level Marketing - Portfolio Strategy Analytics
Posted 6 days ago
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Job Description
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As the Manager of Portfolio Strategy, you will provide analytic support to the managed hotels in the US, Canada, CALA and French Polynesia, as well as the Key Partner team. Reporting to the Director of Portfolio Strategy Analytics, you will provide analytical support to hotel level and above property Marketing leaders.
**HOW WE WILL SUPPORT YOU**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
+ Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
+ Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
+ Paid parental leave for eligible Team Members, including partners and adoptive parents
+ Mental health resources including free counseling through our Employee Assistance Program
+ Paid Time Off (PTO)
+ Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
**HOW YOU WILL MAKE AN IMPACT**
Your role is important and below are some of the fundamental job duties that make your work unique.
**What your day-to-day will be like:**
+ Ensure understanding between Enterprise and hotel marketing activity, providing guidance to a portfolio of hotels to improve commercial performance.
+ Participate in onboarding hotel marketing leaders.
+ Support Director of Portfolio Strategy with the proactive creation of Commercial, AVP, regional, and Ownership engagements and presentations.
**How you will collaborate with others:**
+ Collaborate with hotel teams and the Hotel Level Marketing team to identify areas of opportunity to grow and report on digital performance for an identified portfolio of hotels.
+ Coordinating closely with internal analytics leads, delivering impactful performance storytelling.
+ Support hotel marketing leaders through training opportunities, new tools, best practices sharing, and annual marketing summit/forum.
**What projects you will take ownership of:**
+ Support critical initiatives supporting America's Marketing Objectives that deliver value to the portfolio of hotels.
+ Support in the development of annual strategic marketing plans and budget planning guidance.
+ Support in the performance measurement for hotels.
+ Lead other Ad-Hoc projects (as applicable).
**WHY YOU'LL BE A GREAT FIT**
**You have these minimum qualifications:**
+ Five (5) years of professional work experience
+ One (1) year of experience supporting a marketing function
+ Analytical expertise and proficient in data analysis
+ Experience shaping insights to tell a story
**It would be useful if you have:**
+ Experience operating in Adobe Analytics or Google Analytics
+ Experience in hospitality or at a marketing agency
**WHAT IT IS LIKE WORKING FOR HILTON**
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $0,000- 110,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE
**Job:** _Sales and Marketing_
**Title:** _Manager, Hotel Level Marketing - Portfolio Strategy Analytics_
**Location:** _null_
**Requisition ID:** _COR015CE_
**EOE/AA/Disabled/Veterans**
UPS Marketing (Commercial & Strategy) Summer 2026 Internship
Posted 10 days ago
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Job Description
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
**Job Description:**
**Job Summary**
This position provides direct support to our Marketing, Commercial, and Strategy teams by conducting research to address specific business needs, performing data analyses, and creating recommendations based on findings. He/She will assist in developing and executing marketing campaigns, analyzing competitive trends, and contributing to the overall business strategy. This role involves communicating results to key stakeholders and proactively addressing related issues.
**Responsibilities and Duties:**
+ Develops actionable research objectives to address key business issues.
+ Performs analysis, analyzes data, and interprets findings to ensure comprehensive understanding of results before presenting to stakeholders.
+ Maintains an understanding of current market and industry practices to leverage existing knowledge and optimize the development of customer analysis.
+ Communicates findings and insights from analysis to key stakeholders.
+ Supports the development and implementation of marketing and commercial strategies, including campaign creating and performance tracking.
+ Conducts competitive intelligence and market research to inform strategic decisions.
**Qualifications:**
+ Marketing, Business Administration, International Business, Strategy, Communications, Public Relations, or Advertising - Preferred.
+ Proficient in Microsoft Office Word, PowerPoint, and Excel.
+ Demonstrates leadership potential, initiative, and ability to thrive in a fast-paced environment.
+ Passion for commercial strategy, customer-focused solutions, and driving business growth.
+ Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
+ Employer will not sponsor a visa for this or future positions.
+ Must be a rising college junior or senior, upon starting internship.
+ Must be available to work 40 hours per week.
+ Excellent communication, presentation, and analytical skills.
+ Must be located or willing to relocate in Atlanta, GAfrom late May 2026 - early August 2026
**Employee Type:**
Intern
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
**Other Criteria:**
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
**Basic Qualifications:**
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
UPS Marketing (Commercial & Strategy) Summer 2026 Internship
Posted 4 days ago
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Job Description
Before you apply to a job, select your language preference from the options available at the top right of this page.
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
Job Summary
This position provides direct support to our Marketing, Commercial, and Strategy teams by conducting research to address specific business needs, performing data analyses, and creating recommendations based on findings. He/She will assist in developing and executing marketing campaigns, analyzing competitive trends, and contributing to the overall business strategy. This role involves communicating results to key stakeholders and proactively addressing related issues.
Responsibilities and Duties:
- Develops actionable research objectives to address key business issues.
- Performs analysis, analyzes data, and interprets findings to ensure comprehensive understanding of results before presenting to stakeholders.
- Maintains an understanding of current market and industry practices to leverage existing knowledge and optimize the development of customer analysis.
- Communicates findings and insights from analysis to key stakeholders.
- Supports the development and implementation of marketing and commercial strategies, including campaign creating and performance tracking.
- Conducts competitive intelligence and market research to inform strategic decisions.
Qualifications:
- Marketing, Business Administration, International Business, Strategy, Communications, Public Relations, or Advertising - Preferred.
- Proficient in Microsoft Office Word, PowerPoint, and Excel.
- Demonstrates leadership potential, initiative, and ability to thrive in a fast-paced environment.
- Passion for commercial strategy, customer-focused solutions, and driving business growth.
- Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
- Employer will not sponsor a visa for this or future positions.
- Must be a rising college junior or senior, upon starting internship.
- Must be available to work 40 hours per week.
- Excellent communication, presentation, and analytical skills.
- Must be located or willing to relocate in Atlanta, GA from late May 2026 – early August 2026
Employee Type:
InternUPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Other Criteria:
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
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