What Jobs are available for Marketing Initiatives in Atlanta?
Showing 9 Marketing Initiatives jobs in Atlanta
Principal Product Marketing Programs Lead - OCI
Posted 3 days ago
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**About OCI**
At Oracle Cloud Infrastructure (OCI), we are building the future of cloud at scale. As AI reshapes how enterprises operate, OCI provides the performance and flexibility to power the world's most advanced workloads. With operations in more than 100 regions and customers like Uber, Zoom, and OpenAI running their most critical systems on OCI, this is a moment of strong momentum and global impact.
**Product Marketing at OCI** shapes how we show up in the market. The team defines GTM plays, develops positioning and messaging, and works with sales, engineering, and marketing partners to turn product differentiation into clear programs that drive adoption.
**Role Overview**
We're looking for an OCI Product Marketing Programs Lead to own how go-to-market strategy turns into execution. This role sits at the intersection of product marketing, sales, and field enablement - taking OCI's GTM priorities and turning them into clear, repeatable programs for the field.
You'll lead GTM planning, establish workflows, and build the toolkits that make OCI's story usable across regions. You'll partner closely with product marketing, advertising, events, and enablement to deliver integrated programs and ensure sellers and partners have the right content at the right time. You'll also measure adoption and market impact, using data and field feedback to refine programs and inform future planning.
This role is a strong fit for someone who enjoys translating strategy into action, thrives on building structured programs, and is motivated by driving clarity and consistency at scale. It's ideal for someone who can balance creativity with operational discipline.
**This team is targeting candidates in the U.S. who can work ONSITE in Nashville-TN (priority location) or Austin=TX/Seattle-WA (secondary locations). Relocation Assistance provided. (This is not a remote position).**
**Visa sponsorship is not available for this position.**
**Responsibilities**
**Key Responsibilities**
+ **Shape and Activate GTM Strategy** - Partner with GTM / Product Marketing leadership to translate sales plays into clear, actionable programs that drive adoption across regions.
+ **Lead GTM Planning** - Establish and manage workflows for go-to-market planning, including sales plays, campaigns, and product launches, to ensure clarity and consistency across teams.
+ **Steward Messaging and Positioning** - Ensure OCI's messaging is consistent, clear, and connected across product areas, campaigns, and field programs.
+ **Drive Integrated Programs** - Collaborate with product marketing, advertising, events, and enablement to deliver cross-functional campaigns and digital programs tied to sales plays.
+ **Create Field-Ready Toolkits** - Develop and maintain the resources (frameworks, content packages, digital assets) that enable sellers and partners to execute with clarity and confidence.
+ **Elevate Content Systems** - Own the structure and accessibility of marketing content so sellers can quickly find and use the right asset at the right time.
+ **Measure and Refine** - Own measurement of program adoption and market impact, using data and field feedback to continuously refine current campaigns and inform future GTM strategy.
**Minimum Qualifications:**
+ Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.
+ 5+ years of experience in product marketing, campaign management, or GTM roles in technology.
+ Ability to think strategically and connect high-level direction to execution.
+ Proven success developing campaigns or programs that influenced sales adoption or customer engagement.
+ Excellent communication and collaboration skills across senior leaders, technical experts, and field teams.
**Preferred Qualifications:**
+ Experience in enterprise cloud, SaaS, or AI-related marketing.
+ Familiarity with digital campaign development and program execution.
+ Strategic thinker with strong organizational skills; thrives in fast-paced, high-growth environments.
+ Ability to design frameworks and processes that scale globally.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC4
**About Us**
As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.
We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing or by calling in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
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Director, Campaign Management, Retail & Commerce Networks (Remote)
Posted 3 days ago
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In this role, you will focus on yield optimization, campaign management, media activation, and performance reporting, ensuring every campaign is planned with precision and positioned for measurable success. You will also contribute to the continuous process of improvement and innovation across our planning and sales support workflows.
*This role can be located almost anywhere in the U.S.
**What You Will Do:**
_Yield Optimization_
+ Collaborate with partnerships, clients, sales, and technology vendors to ensure optimal pricing and inventory allocation across O&O platforms.
+ Monitor inventory availability and apply data-driven insights to maximize revenue yield and minimize under-delivery.
+ Recommend & create packaging strategies and pricing models based on historical performance and market trends.
_Media Planning_
+ Translate RFPs and campaign objectives into compelling, custom media plans aligned with inventory and audience targets.
+ Work cross-functionally with Ad Sales, Product, and Marketing to develop innovative and scalable campaign solutions.
+ Ensure proposals are accurate, timely, and aligned with both internal benchmarks and client KPIs.
_Campaign Activation on Owned & Operated Properties_
+ Coordinate end-to-end campaign execution, dashboarding including asset trafficking, go-live, and in-flight monitoring on O&O platforms.
+ Ensure alignment between sales commitments and delivery capabilities, adjusting as needed in collaboration with internal and external stakeholders
_Reporting & Insights_
+ Create and maintain detailed post-campaign reporting, synthesizing performance data to provide actionable insights to clients and internal teams.
+ Track pacing and delivery throughout the campaign lifecycle to proactively address discrepancies.
+ Contribute to quarterly business reviews and revenue forecasting with clear data-backed perspectives.
**What You Will Have:**
+ Bachelor's degree in advertising, Marketing, Business, or related field.
+ 5 years+ of experience in sales planning, media strategy, or digital advertising.
+ Strong understanding of media math, yield management principles, and digital media platforms (including video, display, and native).
+ Experience working with O&O and data ad systems, ad servers (e.g., Google Ad Manager), and reporting tools (e.g., Tableau, Looker Studio, Power BI.) etc.
+ Highly organized with excellent attention to detail and the ability to manage multiple deadlines simultaneously.
+ Strong communicator with the ability to distill complex information into client-friendly insights.
**What Will Set You Apart:**
+ Familiarity with SSPs, DSPs, and audience targeting technologies.
+ Experience working within a media network, publisher, or broadcast environment.
+ Relevant experience in tourism and travel
+ Ability to work cross-functionally in a matrixed environment with Sales, Ad Ops, and Revenue Strategy teams.
**#GD17**
**Primary Location City/State:**
Homebased - New York, New York
**Additional Locations (if applicable):**
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at .
**We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.**
Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:
About Us ( Us on Twitter
Find Us on Facebook ( Page
LinkedIn ( applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .
Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .
Attention Mexico Applicants: Please see our Privacy Policy notice here ( .
*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.
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Director of Marketing Strategy
Posted 1 day ago
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Director of Digital Marketing Strategy
Posted 1 day ago
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The ideal candidate will have a strong portfolio demonstrating successful digital marketing campaigns across various channels and a deep understanding of marketing analytics tools. Proven experience in developing and implementing data-driven marketing strategies is essential. A Bachelor's degree in Marketing, Business Administration, or a related field is required; a Master's degree is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role, is necessary. Excellent leadership, communication, and analytical skills are paramount. The ability to think strategically, translate complex data into actionable insights, and effectively present to senior management is critical. We are seeking a creative and innovative thinker who can inspire a team and deliver measurable results in a dynamic market. This position offers a fantastic opportunity to shape the future of our client's brand and significantly impact business success.
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Head of Digital Marketing Strategy
Posted 1 day ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Oversee all digital marketing channels, including SEO, SEM, social media, content, email, and paid advertising.
- Lead and mentor a team of digital marketing professionals.
- Define key performance indicators (KPIs) and track campaign performance against goals.
- Analyze marketing data to identify trends, insights, and opportunities for optimization.
- Manage digital marketing budgets and allocate resources effectively.
- Conduct market research and competitor analysis to inform strategy.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure cohesive brand messaging.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong understanding of marketing analytics platforms and digital advertising tools.
- Demonstrated success in developing and executing data-driven marketing campaigns.
- Excellent leadership, communication, and project management skills.
- Experience managing marketing budgets and optimizing ROI.
- Ability to think strategically and translate complex concepts into actionable plans.
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Americas Region Marketing Strategy Summer 2026 Intern
Posted 3 days ago
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Job Description
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
**Job Description:**
This position provides direct support to the Americas Region Marketing team by conducting research to address specific business needs, performing data analyses, and creating recommendations based on findings. The intern will assist in developing and executing marketing campaigns, analyzing competitive trends, and contributing to the overall business strategy. This role involves communicating results to key stakeholders and proactively addressing related issues.
**Responsibilities:**
+ Develops actionable research objectives to address key business issues
+ Performs analysis, analyzes data, and interprets findings to ensure comprehensive understanding of results before presenting to stakeholders
+ Maintains an understanding of current market and industry practices to leverage existing knowledge and optimize the development of customer analysis
+ Communicates findings and insights from analysis to key stakeholders
+ Supports the development and implementation of marketing and commercial strategies, including campaign creation and performance tracking
+ Conducts competitive intelligence and market research to inform strategic decisions
**Qualifications:**
+ Must be a student currently enrolled in a degreed college/university program
+ Must be pursuing a major in Marketing, Business Administration, International Business, Strategy, or equivalent at enrolled college/university
+ Rising college junior or senior, upon starting internship - preferred
+ Proficient in Microsoft Office Word, PowerPoint, and Excel
+ Demonstrates leadership potential, initiative, and ability to thrive in a fast-paced environment
+ Passion for international business, commercial strategy, customer-focused solutions, and driving business growth
+ Excellent communication, presentation, and analytical skills
+ Must be available to work 40 hours per week
+ Must be located in or willing to relocate to Atlanta, GA from late May 2026 - early August 2026
**Employee Type:**
Intern
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
**Other Criteria:**
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
**Basic Qualifications:**
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
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Americas Region MBA Marketing Strategy Summer 2026 Intern
Posted 3 days ago
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Job Description
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
**Job Description:**
This position provides direct support to the Americas Region Marketing team by conducting research to address specific business needs, performing data analyses, and creating recommendations based on findings. The intern will assist in developing an understanding of a market, its competitors, customers and their needs, and UPS strengths to create and implement strategies to drive profitable growth for the Americas region. This role involves communicating results to key stakeholders and proactively addressing related issues.
**Responsibilities:**
+ Provide insights based on rigorous analysis
+ Evaluate, quantify, and prioritize marketing issues, problems, and opportunities
+ Synthesize information identifying key findings and associated implications for strategy
+ Define problems and key issues to efficiently solve them
+ Identify key data sources, assess data quality, and understand and communicate limitations; relate and compare data from different sources
+ Manage large amounts of data and select efficient analytical approaches that fit the situation
+ Make logical and documented assumptions, challenge own findings
+ Establish and maintain comprehensive marketplace assessments of customers and other relevant market factors
+ Conduct market research clearly defining research objectives, key questions, and the plan for analyzing and applying research results
+ Develop business cases to determine whether a course of action or investment adds value to the business
+ Gain new and unique customer insights through data modeling, market research, frontline personnel interviews, and direct customer engagement
+ Analyze issues for root causes and prioritize key issues to identify greatest opportunities
**Standard Job Requirements/Competencies:**
+ Problem definition and structuring ability
+ Data analysis and solution generation ability
+ Develop insightful situational assessments
+ Perform financial analysis
+ Identify need for and appropriate application of marketing research
+ Excellent time management skills; able to work efficiently while meeting tight deadlines
+ Ability to work both independently and in a team-oriented environment
+ Team player with strong interpersonal skills and the ability to articulate ideas clearly in both oral and written communication
+ Analytical thinker with excellent qualitative and quantitative analysis skills
+ Strong interpersonal skills including the ability to effectively present insights and provide recommendations persuasively, excellent listening skills
+ Confidence in dealing with people at all levels of the organization and strong collaborative and consultative skills
**Qualifications:**
+ Must currently be a first-year MBA student
+ Proficient in use of PowerPoint and Excel
+ Proficient in Spanish - preferred
+ Experience with PC based analytical/data visualization tools such as Power BI, Tableau, R, and SQL are preferred
+ Demonstrates leadership potential, initiative, and ability to thrive in a fast-paced environment
+ Passion for international business, commercial strategy, customer-focused solutions, and driving business growth
+ Must be available to work 40 hours per week
+ This position requires working in Atlanta, GA from late May 2026 - early August 2026
**Employee Type:**
Intern
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
**Other Criteria:**
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
**Basic Qualifications:**
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
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Director, Frontier Marketing Transformation, Strategy and Operations
Posted 3 days ago
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In this role, you will use data and insights, and new technologies and processes from our marketing systems of learning to help the team develop innovative go-to-market strategies and accelerate the team's use of AI and agents to transform marketing workflows. This position requires a marketing leader and systems thinker who can go from strategy to execution and x-team orchestration to help the entire team evolve to be Frontier. You are adept at articulating a compelling vision and strategy, developing an execution plan and strategies, and orchestrating x-team to execute the vision and deliver results.
Director, Frontier Marketing Transformation, Strategy and Operations should bring a consultative approach and broad, full-stack marketing experience (from strategy to x-team collaboration and orchestration to hands-on execution), business acumen, and first-hand knowledge and use of emerging AI technologies, including the ability to create agents using Copilot Studio and other innovative AI tools.
You should excel at creating clarity and simplifying the complex and are able to clearly communicate to senior executive audiences. You will partner closely with the Copilot Frontier and Future of Work marketing leadership team, ABS Product Marketing teams, and with the Marketing Engines & Experiences team to help the collective organization in becoming Frontier.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Copilot Frontier & Future of Work Marketing Team Transformation (CF&FoW): Partner with the CF&FoW marketingleadership team to articulate a vision for Frontier Marketing.
+ Articulate the vision and develop innovative strategies to accelerate the team's use of AI and agents and other AI-powered tools (e.g., Adobe Firefly) to transform traditional approaches to marketing in ABS.
+ Help define ABS to-customer marketing "units of production" to uncover opportunities for automation and value creation.
+ Provide thought leadership on how we are transforming ABS marketing to be Frontier-first, and partner with the CF&FoWthought leadership team to turn pilots into our own "customer zero" success stories and examples with measurable Key Performance Indicators (KPIs) and impact.
+ Help acceleratethe team's use and adoption of marketing systems of learning to inform marketing strategies and tactics, and scale use of AI-driven tools for marketing content creation.
+ Use data-driven approaches to identify missed opportunities the team should be pursuing and help refine and tailor our go-to-market approachesin collaboration with x-team stakeholders.
+ Help ensure our messaging, programs, and enablement materials resonate with audiences to accelerate adoption and customer success.
+ Run the Copilot & Future of Work monthly SteerCo to drive x-team alignmentand resolve issues and blockers, and partner with the General Manager (GM) and Leadership Team (LT) on strategic marketing planning for ABS and other x-org initiatives.
+ Embody our Culture ( and Values ( minimum qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
+ OR equivalent experience.
+ 4+ years of product marketing experience in the technology industry.
+ Experience driving AI business solutions.
**Additional or preferred qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
+ OR equivalent experience.
+ Experience working in business consulting or a business consulting firm.
+ 8+ years of product marketing experience in the technology industry (enterprise/B2B software or cloud services preferred).
+ Experience in enterprise B2B marketing focused on digital transformation and Al-driven innovation.
+ Experience with Al-driven solutions (including Al agent technologies).
+ Proven ability to craft and drive marketing strategy in a dynamic, matrixed environment. Success in leading complex initiatives and aligning diverse stakeholders and teams toward common goals.
+ Effective communication and compelling storytelling skills. Adept at simplifying complex concepts and communicating them effectively to different audiences - from technical teams to C-level executives. Ability to present vision and strategy in a clear, persuasive manner.
+ Ability to build meaningful cross-functional relationships and influence at multiple levels of the organization.
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $51,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 165,600 - 272,300 per year. Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here: will accept applications for the role until November 9th, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
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E-commerce Marketing Manager, Omnichannel Strategy
Posted 1 day ago
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Job Description
Responsibilities:
- Develop and execute comprehensive e-commerce marketing strategies across all digital channels, including website, social media, email marketing, and paid advertising.
- Manage and optimize the company's online store, ensuring a seamless and engaging customer experience.
- Oversee social media marketing efforts, including content creation, community management, and paid social campaigns to drive traffic and conversions.
- Implement and manage email marketing campaigns, including segmentation, automation, and A/B testing to maximize engagement and ROI.
- Analyze website traffic, sales data, and customer behavior to identify trends, opportunities, and areas for improvement.
- Manage the e-commerce marketing budget, allocating resources effectively to achieve key performance indicators (KPIs).
- Collaborate with cross-functional teams, including product development, merchandising, and customer service, to ensure alignment on marketing initiatives.
- Stay current with industry best practices, emerging trends, and new technologies in e-commerce and digital marketing.
- Develop and manage relationships with third-party vendors and agencies.
- Report on campaign performance and provide insights to senior management.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- 5+ years of experience in e-commerce marketing, with a proven track record of driving online sales growth.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong understanding of customer journey mapping and conversion rate optimization (CRO).
- Excellent analytical skills and ability to translate data into actionable insights.
- Exceptional project management and organizational skills, with the ability to manage multiple priorities effectively.
- Creative mindset with a passion for digital innovation.
- Strong written and verbal communication skills.
- Experience in managing a marketing budget and team is a plus.
This is an exciting opportunity for a strategic marketer to shape the online presence of a growing brand and drive significant business impact from a remote location. Join a collaborative team that values creativity and data-driven decision-making.
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