12,177 Marketing Lead Manager jobs in the United States
Lead Marketing Manager
75219 Dallas, Texas
AT&T
Posted 5 days ago
Job Viewed
Job Description
**Job Description:**
**This position requires office presence of 5 days per week and is only located in the location(s) posted. No relocation is offered**
**Work Locations: Dallas, TX**
**About AT&T**
At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
**About the Marketing & Growth Organization**
The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
**Position Summary:**
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
+ Trusted Expert and Partner: Act as a trusted advisor for marketing execution teams, identifying ways to enhance marketing efficiency and effectiveness.
+ Research and Analysis:
+ Conduct research on industry trends within the product segment.
+ Perform competitive analysis of other firms' marketing strategies and tactics.
+ Evaluate financial and performance-based comparisons of existing and planned campaigns.
+ Collaboration:
+ Work with other marketing functions to determine Marketing Return on Investment (ROI).
+ Serve as the primary point of contact for ROI-related questions for both working and executive teams.
+ Collaborate with agencies of record to develop and enforce consistent campaign naming conventions.
+ Data & Statistical Modeling:
+ Develop and interpret statistical models to support decision-making.
+ Provide actionable insights and strategic recommendations based on data analysis.
+ Campaign Finance Management:
+ Act as the campaign finance consolidator, managing and planning financial and performance-based strategies.
+ Collaborate with execution teams to develop comprehensive financial plans for the organization.
+ Representation and Advocacy:
+ Represent the needs and expectations of the line of business in forums where campaign prioritization occurs.
+ Work closely with the head of Marketing Investment Planning to align on strategic goals.
+ Additional Responsibilities:
+ Monitor market trends, customer segmentation, and journey mapping and assess impacts to marketing activities.
+ Continuously assess and refine marketing plans and programs to align with strategic goals.
**Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:**
- Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
- Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
- Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
- Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
- Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.
**Education/Experience:** Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our **Lead Marketing Management** earns between $130,700 - $96,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
**Joining our team comes with amazing perks and benefits:**
+ Medical/Dental/Vision coverage
+ 401(k) plan
+ Tuition reimbursement program
+ Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
+ Paid Parental Leave
+ Paid Caregiver Leave
+ Additional sick leave beyond what state and local law require may be available but is unprotected
+ Adoption Reimbursement
+ Disability Benefits (short term and long term)
+ Life and Accidental Death Insurance
+ Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
+ Employee Assistance Programs (EAP)
+ Extensive employee wellness programs
+ Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
+ AT&T internet (and fiber where available) and AT&T phone
If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
**Weekly Hours:**
40
**Time Type:**
Regular
**Location:**
Dallas, Texas
**Salary Range:**
$130,700.00 - $196,100.00
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
**This position requires office presence of 5 days per week and is only located in the location(s) posted. No relocation is offered**
**Work Locations: Dallas, TX**
**About AT&T**
At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
**About the Marketing & Growth Organization**
The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
**Position Summary:**
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
+ Trusted Expert and Partner: Act as a trusted advisor for marketing execution teams, identifying ways to enhance marketing efficiency and effectiveness.
+ Research and Analysis:
+ Conduct research on industry trends within the product segment.
+ Perform competitive analysis of other firms' marketing strategies and tactics.
+ Evaluate financial and performance-based comparisons of existing and planned campaigns.
+ Collaboration:
+ Work with other marketing functions to determine Marketing Return on Investment (ROI).
+ Serve as the primary point of contact for ROI-related questions for both working and executive teams.
+ Collaborate with agencies of record to develop and enforce consistent campaign naming conventions.
+ Data & Statistical Modeling:
+ Develop and interpret statistical models to support decision-making.
+ Provide actionable insights and strategic recommendations based on data analysis.
+ Campaign Finance Management:
+ Act as the campaign finance consolidator, managing and planning financial and performance-based strategies.
+ Collaborate with execution teams to develop comprehensive financial plans for the organization.
+ Representation and Advocacy:
+ Represent the needs and expectations of the line of business in forums where campaign prioritization occurs.
+ Work closely with the head of Marketing Investment Planning to align on strategic goals.
+ Additional Responsibilities:
+ Monitor market trends, customer segmentation, and journey mapping and assess impacts to marketing activities.
+ Continuously assess and refine marketing plans and programs to align with strategic goals.
**Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:**
- Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
- Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
- Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
- Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
- Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.
**Education/Experience:** Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our **Lead Marketing Management** earns between $130,700 - $96,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
**Joining our team comes with amazing perks and benefits:**
+ Medical/Dental/Vision coverage
+ 401(k) plan
+ Tuition reimbursement program
+ Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
+ Paid Parental Leave
+ Paid Caregiver Leave
+ Additional sick leave beyond what state and local law require may be available but is unprotected
+ Adoption Reimbursement
+ Disability Benefits (short term and long term)
+ Life and Accidental Death Insurance
+ Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
+ Employee Assistance Programs (EAP)
+ Extensive employee wellness programs
+ Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
+ AT&T internet (and fiber where available) and AT&T phone
If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
**Weekly Hours:**
40
**Time Type:**
Regular
**Location:**
Dallas, Texas
**Salary Range:**
$130,700.00 - $196,100.00
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
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0
Marketing Strategy Manager
33747 Saint Petersburg, Florida
Raymond James Financial, Inc.
Posted 3 days ago
Job Viewed
Job Description
**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.
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1
Manager, Marketing Strategy
33126 Flagami, Florida
NBC Universal
Posted 3 days ago
Job Viewed
Job Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.
Basic Requirements:
+ Strategic Planning and Execution
+ In-depth understanding of our target audience as well as our product
+ Development of marketing strategic briefs
+ Present promotional strategy decks to internal/external stakeholders.
+ Build amplification plans across owned and earned media
+ Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.
+ Lead end-to-end promotional ownership of various Entertainment Priorities.
+ Stakeholder Collaboration
+ Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.
+ Asset Management and Distribution
+ Request promotional assets through various operational systems.
+ Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.
+ Campaign Management and Analysis
+ Conduct marketing campaign recaps for each property.
+ Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.
+ Project Management
+ Organize and participate in brainstorming sessions.
+ Coordinate planning with stakeholders.
+ Manage talent requests.
Additional Requirements:
+ This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.
+ This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.
+ Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations
+ Fluency in Spanish and English is a must.
+ Minimum of 5 years of experience, ideally in media or entertainment.
+ Requires some travel.
+ Knowledge of entertainment programming formats, including scripted series, reality shows, and specials is preferred.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.
Basic Requirements:
+ Strategic Planning and Execution
+ In-depth understanding of our target audience as well as our product
+ Development of marketing strategic briefs
+ Present promotional strategy decks to internal/external stakeholders.
+ Build amplification plans across owned and earned media
+ Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.
+ Lead end-to-end promotional ownership of various Entertainment Priorities.
+ Stakeholder Collaboration
+ Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.
+ Asset Management and Distribution
+ Request promotional assets through various operational systems.
+ Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.
+ Campaign Management and Analysis
+ Conduct marketing campaign recaps for each property.
+ Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.
+ Project Management
+ Organize and participate in brainstorming sessions.
+ Coordinate planning with stakeholders.
+ Manage talent requests.
Additional Requirements:
+ This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.
+ This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.
+ Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations
+ Fluency in Spanish and English is a must.
+ Minimum of 5 years of experience, ideally in media or entertainment.
+ Requires some travel.
+ Knowledge of entertainment programming formats, including scripted series, reality shows, and specials is preferred.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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2
Manager, Marketing Strategy
75036 Frisco, Texas
Keurig Dr Pepper
Posted 4 days ago
Job Viewed
Job Description
**Job Overview:**
The Marketing Strategy team is focused on developing a broad, strategic vision for Keurig Dr Pepper's core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy, the Marketing leadership team, and cross-functional commercial leaders, the Manager will lead the development of category growth platforms, define brand roles, and influence brand prioritization with each beverage category. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The ideal candidate will bring 2 or more years of management consulting experience from a leading strategy consulting firm or 5+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.
**POSITION RESPONSIBILITIES**
+ Work with the Marketing leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, Coffee)
+ Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new and emerging categories and prioritize opportunities
+ Conduct research and analysis to shape category participation and brand investment strategies
+ Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
+ Serve as an internal consultant, leading "special" strategic projects with cross-functional teams to drive swift action
+ Serve as a steward for the company's total portfolio performance by building expertise in all of KDP's brands and categories
+ Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
+ Identify business questions and develop strategic, analytical, and financial frameworks to answer them
+ Synthesize complex problems into clear, actionable plans and ensure execution for success
+ Drive alignment among senior leaders
**Requirements:**
+ Bachelor's degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
+ 3-5 years of experience in Strategy, Marketing, Finance, OR 2 years if in a leading consulting firm
+ Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
+ Advanced MS Excel skills (e.g., working with large datasets, modelling)
+ Experience developing and delivering compelling MS PowerPoint presentations
**Company Overview:**
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
The Marketing Strategy team is focused on developing a broad, strategic vision for Keurig Dr Pepper's core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy, the Marketing leadership team, and cross-functional commercial leaders, the Manager will lead the development of category growth platforms, define brand roles, and influence brand prioritization with each beverage category. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The ideal candidate will bring 2 or more years of management consulting experience from a leading strategy consulting firm or 5+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.
**POSITION RESPONSIBILITIES**
+ Work with the Marketing leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, Coffee)
+ Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new and emerging categories and prioritize opportunities
+ Conduct research and analysis to shape category participation and brand investment strategies
+ Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
+ Serve as an internal consultant, leading "special" strategic projects with cross-functional teams to drive swift action
+ Serve as a steward for the company's total portfolio performance by building expertise in all of KDP's brands and categories
+ Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
+ Identify business questions and develop strategic, analytical, and financial frameworks to answer them
+ Synthesize complex problems into clear, actionable plans and ensure execution for success
+ Drive alignment among senior leaders
**Requirements:**
+ Bachelor's degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
+ 3-5 years of experience in Strategy, Marketing, Finance, OR 2 years if in a leading consulting firm
+ Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
+ Advanced MS Excel skills (e.g., working with large datasets, modelling)
+ Experience developing and delivering compelling MS PowerPoint presentations
**Company Overview:**
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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3
Senior Marketing Strategy Manager
64101 Kansas City, Missouri
$135000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a rapidly growing company, is seeking a highly analytical and strategic Senior Marketing Strategy Manager to lead their market intelligence and campaign planning efforts in **Kansas City, Missouri, US**. This crucial role will be responsible for developing and executing data-driven marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in marketing strategy, market research, campaign management, and digital marketing analytics. Responsibilities include conducting comprehensive market analysis, identifying target audience segments, and defining optimal marketing channels and messaging. You will develop and manage integrated marketing plans, oversee the execution of multi-channel campaigns, and measure their performance against key business objectives. The Senior Marketing Strategy Manager will collaborate closely with product marketing, sales, and communications teams to ensure cohesive and effective marketing initiatives. This position requires exceptional strategic thinking, strong analytical and problem-solving skills, and the ability to translate complex data into actionable insights. Proficiency in marketing automation platforms, CRM systems, and data visualization tools is essential. We are looking for a forward-thinking marketer who can champion new marketing approaches, optimize campaign effectiveness, and contribute significantly to the company's growth trajectory. Experience in B2B or B2C marketing within a fast-paced environment is highly desirable. This is an excellent opportunity for a seasoned marketing professional to shape impactful strategies and drive tangible business results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement overarching marketing strategies and plans.
- Conduct in-depth market research and competitive analysis.
- Identify target customer segments and develop effective go-to-market strategies.
- Plan, execute, and optimize integrated marketing campaigns across various channels.
- Analyze campaign performance using data analytics and provide actionable insights.
- Manage marketing budgets and ensure efficient allocation of resources.
- Collaborate with sales, product, and communications teams on marketing initiatives.
- Leverage marketing automation and CRM systems to enhance campaign effectiveness.
- Stay abreast of emerging marketing trends and technologies.
- Report on marketing performance and ROI to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in marketing strategy and campaign management.
- Proven track record of developing and executing successful marketing strategies.
- Strong expertise in market research, data analysis, and performance measurement.
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Experience with digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong communication, presentation, and project management abilities.
- Ability to work effectively in a collaborative and fast-paced environment.
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4
Digital Marketing Strategy Manager
23451 Virginia Beach, Virginia
$105000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce company, is looking for a strategic and data-driven Digital Marketing Strategy Manager to lead their marketing efforts in **Virginia Beach, Virginia, US**. This role is crucial for developing and executing comprehensive digital marketing campaigns that drive customer acquisition, engagement, and retention. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and platform capabilities. Key responsibilities include developing marketing strategies aligned with business objectives, managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution. Strong analytical skills and the ability to translate data into actionable insights are essential. We are seeking a creative thinker with a proven ability to manage complex campaigns and deliver measurable results. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. This is an exciting opportunity to make a significant impact on a thriving business in the heart of **Virginia Beach, Virginia, US**. The successful candidate will be instrumental in shaping the company's online presence and driving significant business growth through innovative digital strategies. If you are passionate about digital marketing and possess a strategic mindset, we encourage you to apply.
Apply Now
5
Marketing Strategy Lead
94706 Albany, California
Block USA
Posted 3 days ago
Job Viewed
Job Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for a Marketing Strategy Lead to join the Global Marketing team. This strategic and cross-functional role drives Marketing's investment strategy, performance evaluation, and operational excellence.
You will be at the center of connecting the dots across Go-To-Market (GTM) teams, identifying opportunities, and optimizing how Marketing plans, measures, and delivers impact. You will improve marketing performance optimization, conduct deep forensic analysis on reporting and forecasting, and proactively refine frameworks and processes to drive better decision-making. Your key partners will include Marketing Channel & Country Leads, Marketing & Sales Analytics, Finance & Strategy (F&S), and others.
You Will
- Guide meaningful improvements in GTM & Marketing strategy through deep analysis of spend efficiency, channel performance, program effectiveness, funnel health, competitive dynamics, and the impact of macroeconomic trends. Propel a culture of continuous improvement via marketing business reviews, highlighting industry and consumer trends, measurement learnings and adoption, and playbook updates.
- Lead Strategic Global Marketing Projects - Partner with cross-functional teams to define, plan, and execute novel high-impact initiatives, ensuring seamless execution and measurable impact.
- Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions. Bring your experience and contextual knowledge to bear on the problems that teams need to solve.
- Lead the Annual Planning process by helping align goals, resources, and investment priorities across teams.
- Review and challenge key assumptions in forecasting, ensuring financial and strategic rigor in marketing's planning process.
- Partner with Marketing Leadership to optimize investment strategy and identify areas for strategic growth.
- Proactively look for opportunities to drive operational improvements across Marketing with a focus on driving efficiency and efficacy.
- Communicate with clarity and impact. Provide thought leadership and data-driven insights, with a deep understanding of underlying drivers and shifts in trends.
- Influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics.
- 8+ years of experience in Marketing, Finance, Strategy, or Business Operations in a high-growth company and/or Management Consulting.
- A Bachelor's Degree in Finance, Business, Marketing, or a related field.
- Strong analytical skills with the ability to break down complex data and deliver clear insights.
- Expertise in reporting, financial modeling, and marketing performance analysis.
- Experience evaluating marketing funnels and conversion metrics and developing full-funnel GTM strategies.
- A proactive mindset with a strong bias for action and problem-solving.
- Excellent communication skills, with the ability to influence stakeholders and present insights clearly.
- Familiarity with marketing finance concepts and frameworks.
- Ability to navigate ambiguity and drive clarity in complex situations.
- Ability to operate both at a strategic level and in the weeds to diagnose and fix issues.
- Even better:
- Experience in Finance & Strategy.
- Background in the technology industry, especially B2B / SaaS.
- Experience with data analytics tools, infrastructure, etc.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$163,600 - $45,400 USD
Zone B:
152,200 - 228,200 USD
Zone C:
144,000 - 216,000 USD
Zone D:
135,800 - 203,600 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.
View Now
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6
Sr Manager, Marketing Strategy
33747 Saint Petersburg, Florida
Raymond James Financial, Inc.
Posted 3 days ago
Job Viewed
Job Description
**Essential Duties and Responsibilities:**
+ Partners with Marketing Research team and external agencies to develop programs to inform marketing strategy, including the development of primary and secondary research projects, surveys, focus groups and data mining activities. Makes actionable recommendations based on insights.
+ Develops annual marketing plans, at national and local levels.
+ Accountable for forecasting and delivering the results of the marketing strategies implemented
+ Acts as the expert in understanding the Prospective Advisor target audience. Crafts the prospect journey throughout the sales funnel, from brand awareness through closing the sale.
+ Provides thought leadership and cross-department coordination for emerging disciplines related to direct marketing (online and offline), database marketing, content marketing and digital marketing
+ Profiles key segments/personas targeted by corporate clients, and identifies current and desired user journeys.
+ Works closely with in-house account management and Raymond James' creative agency to develop integrated plans to reach targeted audiences using digital and traditional tactics.
+ Works with brand management team to align media plans and messaging between corporate client campaigns and national consumer campaign to ensure a consistent messaging experience for each target audience - clients and financial advisors.
+ Prepares cost estimates and oversees budgets for campaigns, vendor products and internal projects.
+ Manages team and agency relationships to kick off, optimize and conclude offline and online campaigns.
+ Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.
+ Develops actionable analysis on the effectiveness of various marketing campaigns across the Marketing team, including the measurement of print, online, direct marketing, email, social media and CRM programs.
+ Establishes consistency in how Raymond James Marketing evaluates success of campaign initiatives, across clients.
+ Continues to strengthen relationship between Raymond James Marketing and agency partners.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
+ Media planning discipline, including online and offline media, and campaign reporting.
+ Development and execution of direct marketing campaigns.
+ Use of search engine marketing and search engine optimization in the context of marketing plans to achieve targeted objectives.
+ Familiarity with inbound marketing processes and platforms, including onboarding marketing automation platforms and nurture marketing skill sets.
**Skill in:**
+ Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Proven strong negotiation, conflict resolution and relationship management skills.
+ Operating web analytics, CRM, and marketing automation software applications, such as Google Analytics and DoubleClick for Advertisers, Microsoft Dynamics CRM, Oracle Eloqua.
**Ability to:**
+ Interact with management at all levels.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and have an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work independently of day-to-day oversight.
+ Understand creative production processes.
+ Continuously adapt to introduction of new digital concepts.
+ Partners with Marketing Research team and external agencies to develop programs to inform marketing strategy, including the development of primary and secondary research projects, surveys, focus groups and data mining activities. Makes actionable recommendations based on insights.
+ Develops annual marketing plans, at national and local levels.
+ Accountable for forecasting and delivering the results of the marketing strategies implemented
+ Acts as the expert in understanding the Prospective Advisor target audience. Crafts the prospect journey throughout the sales funnel, from brand awareness through closing the sale.
+ Provides thought leadership and cross-department coordination for emerging disciplines related to direct marketing (online and offline), database marketing, content marketing and digital marketing
+ Profiles key segments/personas targeted by corporate clients, and identifies current and desired user journeys.
+ Works closely with in-house account management and Raymond James' creative agency to develop integrated plans to reach targeted audiences using digital and traditional tactics.
+ Works with brand management team to align media plans and messaging between corporate client campaigns and national consumer campaign to ensure a consistent messaging experience for each target audience - clients and financial advisors.
+ Prepares cost estimates and oversees budgets for campaigns, vendor products and internal projects.
+ Manages team and agency relationships to kick off, optimize and conclude offline and online campaigns.
+ Identifies marketing technology and infrastructure needs to improve user experience, campaign execution and reporting. Leads roll-out and implementation of new campaign tools.
+ Develops actionable analysis on the effectiveness of various marketing campaigns across the Marketing team, including the measurement of print, online, direct marketing, email, social media and CRM programs.
+ Establishes consistency in how Raymond James Marketing evaluates success of campaign initiatives, across clients.
+ Continues to strengthen relationship between Raymond James Marketing and agency partners.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on inter-departmental, corporate, business-to-business, and/or client levels.
+ Media planning discipline, including online and offline media, and campaign reporting.
+ Development and execution of direct marketing campaigns.
+ Use of search engine marketing and search engine optimization in the context of marketing plans to achieve targeted objectives.
+ Familiarity with inbound marketing processes and platforms, including onboarding marketing automation platforms and nurture marketing skill sets.
**Skill in:**
+ Organizational, planning and time management skills - as well as a "roll up the sleeves" mentality - sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Proven strong negotiation, conflict resolution and relationship management skills.
+ Operating web analytics, CRM, and marketing automation software applications, such as Google Analytics and DoubleClick for Advertisers, Microsoft Dynamics CRM, Oracle Eloqua.
**Ability to:**
+ Interact with management at all levels.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and have an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work independently of day-to-day oversight.
+ Understand creative production processes.
+ Continuously adapt to introduction of new digital concepts.
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7
Marketing Strategy Specialist
98052 Redmond, Washington
Nintendo
Posted 1 day ago
Job Viewed
Job Description
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at
SUMMARY:
Creates marketing plans, online content, and business correspondence to support the Marketing Strategy & Planning team on all campaign planning tasks and aligns cross-functional campaign activation teams to deliver business results.
DESCRIPTION OF DUTIES:
Develops and manages the execution of small to medium-sized marketing campaign plans throughout the entire campaign lifecycle to meet corporate goals and objectives.
Reviews and analyzes data from various sources and provides key insights to determine real-time improvements and overall effectiveness of campaigns.
Leads cross-functional campaign teams to drive the implementation of integrated marketing plans for small to medium-sized campaigns.
Partners with the Marketing Strategy and Planning team to ensure that campaign plans are running as planned, including confirming that marketing teams deliver on time and as intended.
Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).
Maintains visibility across all NOA product and service offerings, including hardware systems, software titles, digital content, digital services, accessories, and mobile; recommends and implements marketing integration opportunities between products and services.
Contributes to process improvement initiatives by identifying issues and making recommendations.
Tracks campaign budgets, marketing ROI, and sales performance.
Contributes to PDCA process and recommends/develops resulting action plans.
Partners with the Marketing Strategy and Planning team to prepare presentations summarizing campaign strategies, creative, key performance metrics, and actionable insights.
Presents campaign plans and recaps to the marketing organization and executive management as needed.
SUMMARY OF REQUIREMENTS:
Minimum of four to six (4 to 6) years of relevant marketing and/or project management experience.
Possesses analytical skills and ability to think strategically.
Strong Microsoft Office proficiency, including Word, Excel, and PowerPoint.
Proven ability to manage programs and collaborate with teams across multiple projects and remote offices/locations.
Experience working with all levels to define problems, draw valid conclusions, and execute solutions.
Video Game industry experience is a plus.
Undergraduate degree in Marketing, Business, Communications or a related field preferred.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role
This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $79,600 - $127,400 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.
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8
Marketing Strategy Analyst
85249 Chandler, Arizona
First Credit Union
Posted 7 days ago
Job Viewed
Job Description
Job Details
Job Location
Chandler Corporate - Chandler, AZ
Position Type
Full Time
Job Shift
Day
Description
Summary Objective
This role promotes product/service innovation and adoption, ensuring alignment with business strategy, member needs, and regulatory requirements. Works cross-functionally with stakeholders across the organization to deliver market-leading financial solutions. Professionalism, discretion, confidentiality and a positive contribution to our FIRST values is essential to this position.
Essential Functions
Credit Union and/or Banking experience highly preferred.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
This position has no supervisory responsibilities.
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical presence in the office setting is required.
Physical Demands
This position requires manual dexterity, the ability to lift and/or move up to 25 pounds. This position requires bending, stooping or standing as necessary.
Position Type/Expected Hours of Work
Ability to work 40 hours; Monday - Friday. Periodic overtime may be required.
Travel
Ability to travel to branch locations, community events, training and visit community partners is required.
Qualifications
Required Education and Experience
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Job Location
Chandler Corporate - Chandler, AZ
Position Type
Full Time
Job Shift
Day
Description
Summary Objective
This role promotes product/service innovation and adoption, ensuring alignment with business strategy, member needs, and regulatory requirements. Works cross-functionally with stakeholders across the organization to deliver market-leading financial solutions. Professionalism, discretion, confidentiality and a positive contribution to our FIRST values is essential to this position.
Essential Functions
Credit Union and/or Banking experience highly preferred.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Support design process for new deposit and loan products, as well as lifecycle updates to existing products, based on member needs, internal and external (market) research, and collaboration with stakeholders.
- Leverage data analytics to measure and recommend to leadership growth strategies of assigned products/services.
- Analyze product/service satisfaction with a goal to achieve frictionless member experience and efficient operational delivery.
- Partner with business line owners to develop effective targeted trackable campaigns.
- Provide meaningful reports using data visualization to identify and convey key information. (Extract, compile, analyze and interpret financial data from multiple sources.)
- Presents product recommendations for approval including product justification (business case), product requirements, features, pricing, and financial forecasting analysis.
- Develops, maintains, and executes the credit union's strategic product, innovation growth roadmap in collaboration/partnership with marketing leadership, executive team and business line owners. Ensures the roadmap supports the credit union's strategic business plan, organizational KPIs and product line owners' plans and growth goals.
- Coordinates new product launch in collaboration with product development team, marketing, compliance, training, operations, and other pertinent departments.
- Assists stakeholders in developing marketing plans, training content, and product & service policies and procedures.
- Responsible for product lifecycle growth management recommendations for key products and services (Credit Cards, Sunshine Checking, FirstFunds-BNPL, Service Costs, others as assigned). This includes recommendations for product changes, enhancements, terminations / retirements, and consolidations.
- Establishes dashboard KPIs of monthly product success metrics in conjunction with finance, business analysts, and product line owners; reports trends, important insights, potential issues, and unrealized opportunities to stakeholders on a regular basis; recommends adjustments to the established strategic product/growth roadmap based on findings.
Competencies
- Data analysis
- Digital Marketing
- Expertise in collaboration
- Excellent communication skills
- Ability to share complex topics in written form or group presentation.
- Grounded in CU operations with working knowledge of products/services
- Computer proficiency, knowledgeable in MS Office Suite and working knowledge of all member facing systems (in-branch and online)
- Stress management/composure
- Honesty and integrity
- Teamwork
- Self-starter
- Reliable
- Ability to professionally compose own correspondence.
This position has no supervisory responsibilities.
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical presence in the office setting is required.
Physical Demands
This position requires manual dexterity, the ability to lift and/or move up to 25 pounds. This position requires bending, stooping or standing as necessary.
Position Type/Expected Hours of Work
Ability to work 40 hours; Monday - Friday. Periodic overtime may be required.
Travel
Ability to travel to branch locations, community events, training and visit community partners is required.
Qualifications
Required Education and Experience
- Associates degree.
- Three years related experience and/or training; or equivalent combination of education and experience.
- Previous experience with a credit union highly desirable.
- Bachelor's degree.
- Multi-lingual capabilities to include Spanish are a plus.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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9