190 Marketing Manager jobs in Columbus

Our client, a growing e-commerce business, is seeking a creative and analytical Digital Marketing Manager to join their team. This role, based in Columbus, Ohio, US , offers a hybrid work arrangement, combining the benefits of office collaboration with remote flexibility. The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels. Your primary goal will be to drive brand awareness, generate qualified leads, and increase customer engagement and conversion rates. You will oversee strategies related to SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. This position requires a deep understanding of digital marketing best practices, a strong analytical mindset, and the ability to translate data into actionable insights. You will work closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive and effective marketing efforts. The ideal candidate is a results-driven individual with a passion for digital innovation and a proven track record of successful campaign execution.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive website traffic.
• Oversee social media strategy, content creation, and community management.
• Develop and implement content marketing initiatives, including blog posts, articles, and other engaging content.
• Plan and execute email marketing campaigns to nurture leads and engage customers.
• Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Analyze campaign performance using tools like Google Analytics and report on key metrics (KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with the creative team to develop compelling marketing collateral and assets.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy and campaign management.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong understanding of website analytics tools (e.g., Google Analytics) and advertising platforms.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in marketing automation platforms and CRM systems is a plus.
• Strong written and verbal communication skills, with the ability to craft compelling marketing copy.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinking and a passion for digital marketing innovation.
• Experience with e-commerce marketing is highly desirable.

This is an excellent opportunity to join a growing company and make a significant impact on its digital presence. If you are a strategic digital marketer looking for a challenging and rewarding role, we encourage you to apply.

Our client is seeking a highly experienced and results-oriented Senior Digital Marketing Manager to lead their online marketing efforts. As a remote-first role, you will be responsible for developing, implementing, and managing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This position requires a strategic thinker with a deep understanding of SEO, SEM, content marketing, social media, email marketing, and analytics. You will work closely with cross-functional teams to ensure our digital presence aligns with overall business objectives.
Responsibilities:

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee website content and user experience, ensuring it is engaging and optimized for search engines.
• Develop and implement effective email marketing campaigns, including segmentation and automation.
• Manage the company's social media presence and develop engaging content strategies.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
• Provide regular reports on key performance indicators (KPIs) and insights for improvement.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and campaign execution.
• Manage the digital marketing budget effectively.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
• Minimum of 6-8 years of progressive experience in digital marketing.
• Proven track record of developing and executing successful digital marketing campaigns with measurable results.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with Google Analytics, Google Ads, and various social media advertising platforms.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) is highly desirable.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Creative thinking and problem-solving abilities.

This is a fully remote opportunity for a motivated professional to make a significant impact on our client's online presence and growth.

Our client is seeking a dynamic and results-oriented Senior Digital Marketing Manager to join their innovative team in Columbus, Ohio, US . This pivotal role will be instrumental in shaping and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will be responsible for overseeing all aspects of the digital marketing funnel, from SEO and SEM to social media, email marketing, and content creation. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of success in managing multi-channel campaigns, and the ability to analyze data to optimize performance.

Key Responsibilities:

• Develop, implement, and manage marketing strategies across various digital channels including SEO, SEM, social media, email, and display advertising.
• Oversee the creation of engaging and high-quality content tailored to specific audience segments and platforms.
• Manage and optimize paid advertising campaigns (PPC) to maximize ROI and achieve performance targets.
• Analyze campaign performance data, website traffic, and user behavior to identify trends, insights, and areas for improvement.
• Collaborate with cross-functional teams, including content creators, web developers, and sales, to ensure seamless campaign execution and alignment with business objectives.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
• Manage the digital marketing budget effectively, allocating resources to maximize impact.
• Develop and execute A/B testing strategies for landing pages, ad copy, and email campaigns.
• Lead and mentor junior marketing team members.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• 5+ years of progressive experience in digital marketing, with a proven track record of managing successful campaigns.
• Expertise in SEO, SEM, content marketing, social media marketing, email marketing, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Demonstrated leadership abilities and experience managing teams.
• Ability to thrive in a fast-paced, collaborative environment.
• Experience with graphic design tools or video editing is a plus.

This hybrid role offers a competitive salary and benefits package, and the opportunity to make a significant impact within a growing organization. If you are a strategic thinker with a passion for digital innovation, we encourage you to apply.

Our client is looking for an innovative and results-driven Senior Digital Marketing Manager to lead their marketing efforts in **Columbus, Ohio, US**. This role demands a strategic thinker with a proven ability to develop and execute comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO/SEM, email marketing, social media, content marketing, and display advertising. The ideal candidate will have a deep understanding of current digital marketing trends and technologies, and a passion for data-driven decision-making.

Key responsibilities include developing and managing the digital marketing budget, analyzing campaign performance using tools like Google Analytics, and providing actionable insights and recommendations. You will lead a team of marketing professionals, fostering a collaborative and high-performance culture. Collaborating with cross-functional teams, including sales, product development, and creative services, will be essential to ensure brand consistency and achieve business objectives. This role involves staying ahead of industry changes, experimenting with new channels and technologies, and optimizing existing campaigns for maximum ROI. You will also be involved in setting marketing goals, defining target audiences, and developing creative strategies to reach and engage them. A strong understanding of customer journey mapping and lifecycle marketing is crucial. The successful candidate will possess excellent leadership qualities, strong analytical skills, and the ability to communicate complex strategies effectively to stakeholders. Experience with marketing automation platforms and CRM systems is highly desirable. We seek a candidate who is passionate about delivering measurable results and contributing to the overall success of the company. This is a fantastic opportunity to make a significant impact in a growing organization.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred.
• 7+ years of experience in digital marketing, with at least 3 years in a management role.
• Proven experience in developing and executing successful multi-channel digital marketing strategies.
• Expertise in SEO/SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and optimizing campaign spend.
• Demonstrated understanding of customer segmentation and target audience development.

Our client is looking for an experienced and strategic Senior Digital Marketing Manager to lead our online marketing efforts from anywhere in the US. This is a fully remote, full-time position where you will be instrumental in developing, implementing, and managing innovative digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of our digital presence, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate possesses a deep understanding of current digital marketing trends, analytics, and best practices, with a proven track record of delivering measurable results. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive and effective marketing strategies.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across multiple channels.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO strategy and implementation to improve organic search rankings and traffic.
• Lead social media marketing efforts, including content creation, community management, and paid social campaigns.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Create and manage content marketing initiatives, including blog posts, white papers, and case studies.
• Analyze website traffic and campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Track key performance indicators (KPIs) and report on campaign effectiveness to stakeholders.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Manage the digital marketing budget and allocate resources effectively.
• Collaborate with internal teams to ensure brand consistency and messaging across all digital platforms.
• Identify new opportunities for growth and innovation in the digital space.
• Mentor and guide junior marketing team members.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• 5+ years of experience in digital marketing, with a focus on strategy development and campaign management.
• Proven experience in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, HubSpot, Mailchimp, etc.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Demonstrated success in managing digital marketing budgets and achieving measurable results.
• Experience in a remote-first or distributed team environment is a plus.
• Ability to work independently and manage time effectively.

This is an exciting opportunity to shape the digital future of our organization and make a significant impact. Join our fully remote team and contribute to our continued success.

Our client is seeking a highly strategic and results-driven Senior Digital Marketing Manager to lead their marketing initiatives from their headquarters in Columbus, Ohio, US . This role is crucial for driving brand awareness, lead generation, and customer acquisition through innovative digital strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of success in managing integrated campaigns, and strong analytical skills to measure ROI and optimize performance. You will manage a dedicated marketing team, oversee the marketing budget, and collaborate closely with sales and product development teams to ensure alignment of marketing efforts with business objectives. Responsibilities include market research, competitor analysis, developing marketing collateral, managing website content, and exploring new digital marketing opportunities. We are looking for a creative thinker with exceptional leadership qualities and a passion for driving measurable business growth through effective digital marketing. A Bachelor's degree in Marketing, Communications, or a related field, coupled with 5-7 years of progressive digital marketing experience, is required.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
• Oversee the creation of engaging marketing collateral and website content.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Analyze campaign performance data, generate reports, and make data-driven recommendations for optimization.
• Manage the digital marketing budget effectively to maximize ROI.
• Lead, mentor, and develop a team of marketing professionals.
• Collaborate with sales and product teams to ensure marketing alignment.
• Manage relationships with external agencies and vendors.
• Stay up-to-date with the latest digital marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5-7+ years of progressive experience in digital marketing, with a focus on strategic campaign development and execution.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with experience in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and teams.
• Proficiency with marketing automation platforms and CRM systems.
• Creative mindset with a passion for innovation and driving results.

Our client is seeking a highly skilled and strategic Senior Digital Marketing Manager to lead their digital initiatives from their office in Columbus, Ohio, US . This is an on-site role focused on developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of digital marketing channels, analytics, and emerging trends, along with a proven ability to manage campaigns, optimize performance, and achieve measurable results. You will work closely with cross-functional teams, including sales, product development, and creative, to ensure cohesive and effective marketing efforts. This position requires a data-driven leader with strong analytical skills and a passion for leveraging digital platforms to achieve business growth.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Manage and optimize SEO, SEM, and PPC campaigns to drive qualified traffic and conversions.
• Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
• Develop and execute content marketing strategies to engage target audiences and build brand authority.
• Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics to identify insights and optimize strategies.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Collaborate with the creative team to develop compelling digital assets, including website copy, ad creative, and landing pages.
• Stay current with digital marketing trends, tools, and best practices, and identify opportunities for innovation.
• Conduct A/B testing on various digital marketing elements to improve campaign performance.
• Provide regular reports and insights on digital marketing performance to stakeholders.
• Lead and mentor junior members of the digital marketing team.

Required Qualifications:

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• 7+ years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven expertise in SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of website analytics, conversion rate optimization (CRO), and A/B testing.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Demonstrated leadership experience and ability to manage a team.
• Experience with content management systems (CMS) is a plus.

This is a significant opportunity for a results-oriented digital marketer to drive growth and innovation in a key market.

Our client is seeking an experienced and results-oriented Senior Digital Marketing Manager to lead their marketing initiatives. This hybrid role is based in our **Columbus, Ohio, US** office, offering a blend of in-office collaboration and remote flexibility. The ideal candidate will have a comprehensive understanding of digital marketing channels, a proven ability to drive growth, and a strategic mindset to elevate our brand presence.

Responsibilities:

• Develop and execute integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee the creation and distribution of compelling marketing content.
• Analyze campaign performance data, generate reports, and provide actionable insights for optimization.
• Manage the company's social media presence and engage with the online community.
• Collaborate with internal teams (sales, product, creative) to ensure cohesive marketing efforts.
• Stay current with digital marketing trends, tools, and best practices.
• Manage marketing budgets effectively and track campaign spend.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Lead and mentor junior marketing staff.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, Google Analytics, and social media advertising platforms.
• Experience with marketing automation tools and CRM systems.
• Strong analytical skills with the ability to interpret data and translate it into strategic actions.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in a hybrid work setting, balancing remote and in-office responsibilities.
• Certifications in Google Ads, Google Analytics, or similar platforms are a plus.
• Leadership experience and the ability to guide a marketing team.

This is an exciting opportunity to lead impactful marketing campaigns in **Columbus, Ohio, US**.

**Our mission is to make higher education accessible and affordable for everyone.** We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:
+ **Private student loans** - low rates, people-first service, and flexible payments.
+ **Student loan refinancing** - break free from high-interest rates or monthly payments.
+ **Scholarships** - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!
**The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing.**
**As the Lifecycle Marketing Manager, you will:**
+ Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
+ Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.
**Your Impact:**
+ As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
+ You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.
**About You:**
+ 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
+ 3+ years of experience developing lifecycle/CRM engagement programs
+ Experience in audience segmentation and targeting using database information and real-time event data
+ Able to apply a test-and-learn mindset grounded in analytics, using statistical rigor and data visualization to identify significant results, diagnose funnel drop-offs, and prioritize next best actions
+ Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
+ Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
**Even Better:**
+ Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github
**Where:**
+ This role will be based in the United States
#LI-JP1
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Pay Range
$120,000-$64,000 USD
**Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:**
+ Health, Dental, & Vision benefits plus savings plans
+ Mac computers + work-from-home stipend to set up your home office
+ Monthly internet and phone reimbursement
+ Employee Stock Purchase Plan
+ Restricted Stock Units (RSUs)
+ 401(k) plan to help you save for retirement plus a company match
+ Robust tuition reimbursement program
+ 1,000 travel perk on each Earnie-versary to anywhere in the world
+ Competitive days of annual PTO
+ Competitive parental leave
**What Makes an Earnie:**
At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:
+ **Every Second Counts** : Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
+ **Choose To Do Hard Things** : We win by tackling the hard things that others avoid, fueled by grit and resilience.
+ **Pursue Excellence** : Great companies, teams, and individuals never settle and are proud of the work that they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.
+ **Lead Together** : Our success comes from how we work together. Leadership is not about titles-it is about action. We take ownership, drive results, and move forward as a team.
+ **Don't Take Yourself Too Seriously** : We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
**At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.**
_Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance._