231 Marketing Manager jobs in Marlton
Digital Marketing Manager
19048 Fort Washington, Pennsylvania
Robert Half
Posted 16 days ago
Job Viewed
Job Description
Description
We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.
Responsibilities:
- Develop and implement comprehensive growth marketing strategies to drive demand generation.
- Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.
- Oversee paid media initiatives, including paid social and paid search, to maximize ROI
- Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
- Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
- Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
- Utilize audience segmentation techniques to create targeted and impactful campaigns.
- Monitor and analyze campaign performance to identify trends and enhance effectiveness.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Leverage automation tools to streamline campaign workflows and improve efficiency.
- Conduct thorough market research to identify opportunities for audience engagement.
- Optimize email marketing campaigns and Google Ads for better reach and conversions.
- Continuously refine strategies based on data insights and analytics.
Requirements
- 5-7 years in growth marketing, performance marketing, or lifecycle marketing in healthcare, pharma, or relevant field
- Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
- Proven experience in digital marketing, including demand generation and growth strategies.
- Expertise in managing paid media campaigns across platforms such as paid social and paid search.
- Proficient in using Google Analytics and other analytical tools to track campaign performance.
- Strong knowledge of omnichannel marketing strategies and audience segmentation.
- Experience in creating and optimizing email campaigns to drive customer engagement.
- Familiarity with marketing automation tools to streamline processes.
- Ability to analyze data and implement actionable insights for campaign improvement.
- Excellent organizational and communication skills to manage multiple projects effectively.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.
Responsibilities:
- Develop and implement comprehensive growth marketing strategies to drive demand generation.
- Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.
- Oversee paid media initiatives, including paid social and paid search, to maximize ROI
- Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
- Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
- Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
- Utilize audience segmentation techniques to create targeted and impactful campaigns.
- Monitor and analyze campaign performance to identify trends and enhance effectiveness.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Leverage automation tools to streamline campaign workflows and improve efficiency.
- Conduct thorough market research to identify opportunities for audience engagement.
- Optimize email marketing campaigns and Google Ads for better reach and conversions.
- Continuously refine strategies based on data insights and analytics.
Requirements
- 5-7 years in growth marketing, performance marketing, or lifecycle marketing in healthcare, pharma, or relevant field
- Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
- Proven experience in digital marketing, including demand generation and growth strategies.
- Expertise in managing paid media campaigns across platforms such as paid social and paid search.
- Proficient in using Google Analytics and other analytical tools to track campaign performance.
- Strong knowledge of omnichannel marketing strategies and audience segmentation.
- Experience in creating and optimizing email campaigns to drive customer engagement.
- Familiarity with marketing automation tools to streamline processes.
- Ability to analyze data and implement actionable insights for campaign improvement.
- Excellent organizational and communication skills to manage multiple projects effectively.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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0
Digital Marketing Manager
19102 Philadelphia, Pennsylvania
$90000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly creative and data-driven Digital Marketing Manager to lead their online marketing efforts in a fully remote position. This role is ideal for a seasoned professional with a deep understanding of the digital landscape, a passion for innovation, and a proven ability to drive measurable results. As a remote-first company, we value autonomy, collaboration, and the use of cutting-edge digital tools to connect with our audience.
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will work closely with internal teams and external agencies to execute campaigns, analyze performance data, and optimize strategies for maximum impact. A strong understanding of marketing automation platforms, analytics tools, and content management systems is essential. The ability to translate business objectives into effective digital marketing campaigns and clearly communicate results to stakeholders is paramount.
Responsibilities:
Qualifications:
The Digital Marketing Manager will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will work closely with internal teams and external agencies to execute campaigns, analyze performance data, and optimize strategies for maximum impact. A strong understanding of marketing automation platforms, analytics tools, and content management systems is essential. The ability to translate business objectives into effective digital marketing campaigns and clearly communicate results to stakeholders is paramount.
Responsibilities:
- Develop and execute a holistic digital marketing strategy aligned with business goals.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions.
- Oversee search engine optimization (SEO) efforts to improve organic search rankings and visibility.
- Develop and manage engaging social media content and campaigns across relevant platforms.
- Create and implement effective email marketing strategies, including campaign automation and list segmentation.
- Oversee the creation of compelling content (blog posts, articles, infographics, videos) for digital channels.
- Analyze digital marketing performance using tools like Google Analytics, SEMrush, and social media analytics to track KPIs and generate reports.
- Identify target audiences and devise strategies to reach them effectively.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with web development and design teams to optimize user experience and conversion rates.
- Manage the digital marketing budget and allocate resources effectively.
- Lead and mentor junior marketing staff if applicable.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of success.
- Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and other digital advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Creative thinker with a passion for digital innovation.
Apply Now
1
Digital Marketing Manager
19104 Philadelphia, Pennsylvania
$85000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-oriented Digital Marketing Manager to lead their marketing efforts in Philadelphia, Pennsylvania, US . This individual will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. You will oversee all aspects of our digital presence, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns. The ideal candidate possesses a deep understanding of the digital landscape, a proven ability to analyze campaign performance, and a creative mindset to develop engaging content. You will work closely with cross-functional teams, including sales, product development, and design, to ensure marketing initiatives align with business objectives. This role requires strong leadership skills, a data-driven approach, and the ability to manage multiple projects simultaneously in a fast-paced environment. We are looking for a passionate marketer who can translate marketing goals into measurable business outcomes. Responsibilities include:
- Develop, implement, and manage innovative digital marketing strategies across all relevant channels.
- Oversee the creation and execution of SEO and SEM campaigns to improve search engine rankings and drive qualified traffic.
- Manage social media presence, developing engaging content and implementing social media advertising strategies.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Direct paid advertising efforts (PPC, display ads, social ads) to maximize ROI and achieve campaign objectives.
- Create and manage a content calendar, overseeing the production of high-quality blog posts, articles, videos, and other marketing collateral.
- Analyze website traffic, campaign performance data, and other key metrics using tools like Google Analytics.
- Prepare regular reports on marketing performance, providing insights and recommendations for optimization.
- Collaborate with the sales team to ensure alignment between marketing efforts and lead generation goals.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of progressive experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful SEO, SEM, social media, email, and content marketing campaigns.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot, or similar platforms.
- Strong understanding of website analytics, A/B testing, and conversion rate optimization (CRO).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Demonstrated ability to manage projects, prioritize tasks, and meet deadlines.
- Leadership and team collaboration skills.
- Experience in B2B or B2C marketing, depending on the client's focus.
Apply Now
2
Digital Marketing Manager
19102 William Penn Annex West, Pennsylvania
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding e-commerce company, is seeking an experienced and innovative Digital Marketing Manager to lead their marketing efforts. This fully remote position offers the opportunity to shape and execute comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of success in developing and managing high-performing digital campaigns, and strong analytical skills to measure and report on campaign effectiveness. Responsibilities include developing data-driven marketing strategies, managing marketing budgets, optimizing website performance, and staying ahead of industry trends and best practices. You will collaborate closely with cross-functional teams, including product development, sales, and creative services, to ensure cohesive brand messaging and achieve marketing objectives. We are looking for a creative thinker, a strategic planner, and a results-oriented leader who excels in a collaborative, remote environment. A Bachelor's degree in Marketing, Communications, Business, or a related field is required. Significant experience with marketing automation platforms, analytics tools (e.g., Google Analytics), and various advertising platforms (e.g., Google Ads, Facebook Ads) is essential. Join us in driving impactful marketing initiatives and contributing to our company's continued success. This is a key role with significant impact and growth potential. We offer competitive compensation, a comprehensive benefits package, and a culture that champions innovation and professional development.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Oversee paid advertising campaigns (PPC, social ads) to maximize ROI.
- Analyze campaign performance data and provide actionable insights and reports.
- Manage marketing budgets and allocate resources effectively.
- Develop and execute content marketing strategies to drive engagement.
- Collaborate with product and sales teams to ensure marketing alignment.
- Stay current with digital marketing trends, tools, and best practices.
- Manage and grow the company's online presence and brand reputation.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines in a remote setting.
- Creative thinker with a data-driven approach.
Apply Now
3
Senior Digital Marketing Manager
19103 Philadelphia, Pennsylvania
$110000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce company, is seeking an accomplished Senior Digital Marketing Manager to lead their online marketing initiatives. This role will involve a hybrid work model, allowing for a balance of in-office collaboration and remote flexibility. The ideal candidate will have a proven ability to develop and execute data-driven digital marketing strategies across various channels, with a strong focus on driving customer acquisition, engagement, and retention. You will be instrumental in shaping our brand's online presence and achieving ambitious growth targets. Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads to maximize ROI.
- Oversee the creation and execution of engaging content for the company blog, social media channels, and email newsletters.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze website traffic and campaign performance data using tools like Google Analytics, and provide actionable insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring efficient allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with the product, sales, and design teams to ensure cohesive brand messaging and campaign execution.
- Manage external agencies and vendors as needed.
- Lead and mentor a team of digital marketing specialists.
- Develop and execute A/B testing strategies to optimize landing pages and ad creatives.
- Prepare and present regular reports on campaign performance and key marketing metrics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong emphasis on strategy development and execution.
- Proven experience managing successful SEO, SEM, social media, and email marketing campaigns.
- Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing platforms.
- Excellent understanding of website analytics and data visualization tools.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Exceptional written and verbal communication skills.
- Experience with marketing automation platforms and CRM systems is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Demonstrated leadership experience.
- Familiarity with e-commerce best practices.
- Must be able to commute to the **Philadelphia, Pennsylvania, US** office for hybrid work requirements.
Apply Now
4
Senior Digital Marketing Manager
19103 Philadelphia, Pennsylvania
$125000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client, a rapidly expanding e-commerce innovator, is looking for a highly analytical and results-driven Senior Digital Marketing Manager to oversee their online marketing initiatives in Philadelphia, Pennsylvania . This role demands a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns that drive customer acquisition, engagement, and revenue growth. You will be responsible for managing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess deep expertise in leveraging data analytics to inform strategy, optimize campaign performance, and maximize ROI. You will lead a team of marketing specialists, fostering a culture of innovation and continuous improvement. Key responsibilities include defining target audiences, developing compelling campaign messaging, managing marketing budgets, and reporting on key performance indicators. The Senior Digital Marketing Manager will also stay abreast of the latest digital marketing trends, tools, and technologies to ensure our client remains at the forefront of the industry. Your ability to translate marketing objectives into actionable plans and deliver measurable results will be critical to success. This is an exceptional opportunity to shape the digital presence of a forward-thinking company and make a significant impact on its growth trajectory. We are seeking a passionate marketer who is adept at managing complex campaigns across multiple channels and platforms. Experience with marketing automation tools and CRM systems is essential.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage SEO, SEM, social media, email, and content marketing efforts.
- Oversee paid advertising campaigns across various platforms.
- Analyze campaign performance data and provide actionable insights.
- Optimize website content and user experience for conversions.
- Manage marketing budgets and ensure efficient allocation of resources.
- Conduct market research and competitor analysis.
- Develop and manage customer segmentation and targeting strategies.
- Lead and mentor a team of digital marketing specialists.
- Stay current with digital marketing trends and emerging technologies.
- Report on key marketing metrics to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- 6+ years of experience in digital marketing, with a strong focus on performance marketing.
- Proven success in driving customer acquisition and revenue growth through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
- Strong analytical skills and experience with data visualization tools.
- Excellent understanding of marketing automation and CRM platforms.
- Strong leadership, communication, and project management skills.
- Experience managing marketing budgets and optimizing ROI.
- Ability to work effectively in a dynamic and fast-paced environment.
Apply Now
5
Senior Digital Marketing Manager
19102 William Penn Annex West, Pennsylvania
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce enterprise, is looking for a dynamic and results-oriented Senior Digital Marketing Manager to lead their marketing initiatives. This hybrid role requires a strategic thinker with a proven ability to drive online growth and optimize customer acquisition strategies. You will collaborate with teams both in-office and remotely, leveraging data to achieve ambitious marketing goals.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, lead generation, and sales.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve key performance indicators (KPIs).
- Oversee the creation and implementation of engaging content strategies, including blog posts, website copy, social media updates, and email newsletters.
- Analyze website traffic, user behavior, and campaign performance data using tools like Google Analytics to identify trends, insights, and opportunities for improvement.
- Manage the company's social media presence, fostering community engagement and driving traffic to the website.
- Collaborate with the web development team to ensure optimal website performance, user experience, and conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively propose innovative strategies.
- Manage the digital marketing budget effectively, allocating resources to the most impactful channels.
- Lead and mentor a team of marketing specialists, fostering collaboration and professional development.
- Work closely with sales and product teams to align marketing efforts with business objectives.
- Conduct A/B testing on various marketing elements to optimize campaign performance.
- Participate in regular in-office meetings and team-building activities in **Philadelphia, Pennsylvania, US**, while maintaining effective communication and productivity in remote work settings.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum of 7 years of experience in digital marketing, with a proven track record of success in driving online growth.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills, with a talent for creating compelling marketing copy.
- Experience managing marketing budgets and reporting on campaign performance.
- Leadership experience and the ability to manage and inspire a team.
- Familiarity with CRM systems is a plus.
- Must be able to work a hybrid schedule, attending meetings and collaborating in person at the **Philadelphia, Pennsylvania, US** office as required.
Apply Now
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6
Senior Digital Marketing Manager
19104 William Penn Annex West, Pennsylvania
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior Digital Marketing Manager to lead their innovative marketing initiatives in Philadelphia, Pennsylvania, US . This role requires a strategic thinker with a deep understanding of the full spectrum of digital marketing channels, from SEO and SEM to social media, content marketing, and email automation. You will be responsible for developing and executing cutting-edge marketing strategies that drive brand awareness, generate qualified leads, and foster customer engagement. The ideal candidate possesses a proven ability to analyze campaign performance, extract actionable insights, and continuously optimize for maximum ROI.
Key Responsibilities:
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels including paid search, social media advertising, display advertising, email marketing, and content marketing.
- Define key performance indicators (KPIs) for all digital marketing activities and track progress towards achieving business objectives.
- Manage and optimize the company’s SEO strategy to improve organic search rankings and drive relevant traffic.
- Oversee the creation and distribution of engaging content across digital platforms, ensuring brand consistency and messaging alignment.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance work environment.
- Conduct thorough market research and competitive analysis to identify emerging trends and opportunities.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment.
- Utilize marketing automation platforms to nurture leads and streamline customer journeys.
- Analyze campaign data and website analytics to provide regular reports on performance, insights, and recommendations for improvement.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure integrated marketing efforts.
- Stay abreast of the latest digital marketing technologies, tools, and best practices.
- Develop strategies to enhance customer engagement and build brand loyalty through digital channels.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
- Demonstrated success in developing and executing successful digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and marketing automation.
- Proficiency with digital analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms.
- Strong understanding of CRM systems and their integration with marketing platforms.
- Excellent leadership, communication, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience in B2B or B2C marketing within the relevant industry is preferred.
Apply Now
7
Senior Digital Marketing Manager
19102 William Penn Annex West, Pennsylvania
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and growing consumer goods company, is seeking a highly motivated Senior Digital Marketing Manager to lead their digital strategy in **Philadelphia, Pennsylvania, US**. This role is responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer engagement, and sales growth across all online channels. You will leverage data analytics, industry best practices, and innovative approaches to optimize digital performance and achieve key marketing objectives. This is an excellent opportunity to make a significant impact on a recognized brand.
Responsibilities:
Qualifications:
This role offers a competitive salary, attractive benefits package, and the opportunity to grow within a dynamic marketing team. If you are a results-oriented digital marketer with a passion for innovation, we encourage you to apply.
Responsibilities:
- Develop and implement integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, display advertising, and content marketing.
- Manage day-to-day execution of digital marketing campaigns, ensuring they are delivered on time and within budget.
- Monitor, analyze, and report on campaign performance using key metrics and analytics tools (e.g., Google Analytics, social media insights).
- Identify trends and insights to optimize campaign performance and improve ROI.
- Collaborate with cross-functional teams (e.g., Brand, Sales, Product Development) to ensure consistent messaging and integrated campaign execution.
- Manage relationships with external agencies, vendors, and technology partners.
- Oversee the creation of compelling digital content, including website copy, social media posts, email newsletters, and ad creatives.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Contribute to the development of the company's overall marketing strategy and brand positioning.
- Mentor and guide junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong understanding of various online channels and platforms.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (e.g., lead generation, conversions, brand awareness).
- Proficiency in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing platforms, and analytics tools (Google Analytics).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy.
- Experience with content management systems (CMS) and marketing automation platforms is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong understanding of consumer behavior and digital trends.
- Experience in the consumer goods industry is advantageous.
This role offers a competitive salary, attractive benefits package, and the opportunity to grow within a dynamic marketing team. If you are a results-oriented digital marketer with a passion for innovation, we encourage you to apply.
Apply Now
8
Senior Digital Marketing Manager
19101 William Penn Annex West, Pennsylvania
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is searching for a strategic and innovative Senior Digital Marketing Manager to lead their marketing initiatives in Philadelphia, Pennsylvania, US . This role is critical in developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and increase customer acquisition across all online channels. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will be responsible for managing the digital marketing budget, optimizing campaign performance, and analyzing key metrics to ensure the achievement of marketing objectives. This includes developing creative and engaging content, overseeing website analytics, and implementing A/B testing to improve user experience and conversion rates.
Key responsibilities include leading and mentoring a team of marketing professionals, fostering a collaborative and high-performing environment. You will conduct market research, identify target audiences, and develop tailored marketing campaigns that resonate with their needs. Collaboration with cross-functional teams, including sales, product development, and creative services, to ensure alignment and synergy in marketing efforts is essential. The Senior Digital Marketing Manager will also be responsible for staying ahead of digital marketing trends, evaluating new technologies and platforms, and recommending innovative strategies to maintain a competitive edge. Performance reporting to senior management, providing insights and recommendations for future strategies, is a critical component of this role. Strong analytical skills are required to interpret complex data sets and translate them into actionable insights. Excellent leadership, communication, and project management skills are paramount for success. We are looking for an individual with a proven ability to drive measurable results and a passion for creating impactful marketing campaigns. This hybrid role requires a balance of in-office collaboration and remote work flexibility, demanding excellent organizational and time-management skills. Your expertise in developing data-driven marketing strategies and a deep understanding of the digital landscape will be instrumental.
Key responsibilities include leading and mentoring a team of marketing professionals, fostering a collaborative and high-performing environment. You will conduct market research, identify target audiences, and develop tailored marketing campaigns that resonate with their needs. Collaboration with cross-functional teams, including sales, product development, and creative services, to ensure alignment and synergy in marketing efforts is essential. The Senior Digital Marketing Manager will also be responsible for staying ahead of digital marketing trends, evaluating new technologies and platforms, and recommending innovative strategies to maintain a competitive edge. Performance reporting to senior management, providing insights and recommendations for future strategies, is a critical component of this role. Strong analytical skills are required to interpret complex data sets and translate them into actionable insights. Excellent leadership, communication, and project management skills are paramount for success. We are looking for an individual with a proven ability to drive measurable results and a passion for creating impactful marketing campaigns. This hybrid role requires a balance of in-office collaboration and remote work flexibility, demanding excellent organizational and time-management skills. Your expertise in developing data-driven marketing strategies and a deep understanding of the digital landscape will be instrumental.
Apply Now
9