Digital Marketing Manager

19429 Conshohocken, Pennsylvania Firstrust Bank

Posted 1 day ago

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FIRSTRUST BANKRecognizes the leader in youAs one of the region's foremost community banking institutions, we take pride in fostering leadership. As a Firstrust employee, your growth is our growth. For you, that means great benefits, performance-based pay, a meaningful role, and resources to helpyour success. For us, that means employees who offer exemplary customer service with a commitment to our values- honesty, integrity and accountability.*Hybrid Position*Firstrust Bank is seeking a dynamic Content Marketing Manager to join our Digital Marketing Team. In this role, you will play a key part in amplifying Firstrust Bank's brand awareness and growing its online presence through effective digital marketing content strategies. The ideal candidate will have a strong background in website and social media marketing, with a focus on driving digital channel traffic and engagement growth across various digital channels. As the Digital Marketing Content Manager, you will be responsible for managing Firstrust Bank's and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion (marketing funnel), user experience, functionality, responsiveness, search engine optimization (SEO) and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers.In addition, you will oversee the creation and management of content for the Firstrust Bank blog, social media, and digital advertising channels, ensuring consistent brand voice, messaging, conversion performance and engagement across platforms. This includes developing and curating content that resonates with our audience while driving traffic, leads, and brand loyalty. You will also work closely with the digital marketing team to ensure content marketing efforts are integrated into broader cross-channel marketing campaigns, ensuring cohesive and consistent messaging across web, email, social media, online banking and digital advertising platforms. JOB DUTIES AND RESPONSIBILITIES: Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media, either individually, through agency support, or some combination.Oversees the day-to-day administration of websites using Webflow, including regularly update website content to reflect current products, services, promotions, and announcements. Utilize HTML, CSS, and Webflow's design tools to develop and refine web pages, ensuring they are visually appealing and user-friendly.Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.).Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO.Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility.Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices. E.g. Facebook, Instagram, LinkedIn, YouTube, X, and TikTok.Monitors and responds to social media engagement and online review platforms, ensuring professional responsiveness and maintaining brand standards.Cross team collaboration and external agency teams create social media campaigns, website landing pages for marketing campaigns, test website functionality, and troubleshoot issues.Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.PHYSICAL AND SENSORY REQUIREMENTS:Prolonged periods sitting at a desk and working on a computer.POTENITAL ON-THE-JOB-RISKS:None identified.EDUCATION, TRAINING AND EXPERIENCE:3+ year's digital marketing at financial services company, or ecommerce B2B or B2C Company.3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as Wordpress, Joomla, Drupal, Sitecore, and others.Proficiency in HTML and CSS and understanding of SEO principles and best practices.3+ years of experience with Google Analytics and Google Data Studio or similar analytics platforms.3+ years of experience working directly with business stakeholdersStrong presentation and communication skills across all key stakeholders, including Sr Leaders, business partners and marketing team membersFirstrust Bank provides equal employment opportunity without regard to race, color, creed, sex (including pregnancy), age, gender, (including gender nonconformity and status as a transgender or transsexual individual), physical or mental disability, religion, national origin, genetics, marital status, veteran's status, ancestry, citizenship, sexual orientation, or other characteristics protected by applicable law. This policy applies to all areas of employment, including, without limitation, recruitment, hiring, training and development, promotion, transfer, termination, compensation, benefits, and all other conditions and privileges of employment in accordance with applicable federal, state and local laws.Firstrust Bank is an Equal Opportunity Employer. If you have a disability and need an accommodation to complete the application process, please email Firstrust Bank Human Resources Department (email protected). Include your full name, best way to reach you, and the accommodation needed to assist with the application process. Firstrust provides reasonable accommodations so that disabled individuals may participate in the application and selection process. Please state your reasonable accommodation request for assistance in your message.Only reasonable accommodation requests related to applying for a specific position within Firstrust will be reviewed at the email address and phone number supplied.Please advise Firstrust of any accommodation you require to express an interest in a specific opening by emailing or calling: (email protected) or 215-728-8265Other details Pay Type Salary Apply Now

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Digital Marketing Manager

19107 William Penn Annex West, Pennsylvania $80000 Annually WhatJobs

Posted 16 days ago

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full-time
Our client, a dynamic e-commerce company specializing in sustainable lifestyle products, is seeking a talented and results-driven Digital Marketing Manager to lead their online presence in Philadelphia, Pennsylvania, US . This strategic role requires an individual with a proven track record of developing and executing successful digital marketing campaigns that drive brand awareness, customer engagement, and sales growth. You will be instrumental in shaping the company's digital footprint and achieving ambitious marketing objectives.

As the Digital Marketing Manager, you will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate programs. You will develop comprehensive digital strategies, manage budgets, analyze performance metrics, and optimize campaigns for maximum ROI. This role demands a creative thinker with strong analytical skills, a deep understanding of current digital marketing trends, and the ability to lead and collaborate effectively with cross-functional teams.

The ideal candidate will have hands-on experience with various digital marketing tools and platforms, a data-driven approach to decision-making, and a passion for sustainable living. You will be expected to continuously monitor the competitive landscape, identify new opportunities, and adapt strategies to evolving market conditions. This is an exciting opportunity to make a significant impact on a growing brand with a meaningful mission.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies across all channels.
  • Oversee SEO efforts to improve organic search rankings and website traffic.
  • Plan and execute paid advertising campaigns (PPC, social media ads) with a focus on ROI.
  • Manage social media presence and content strategy to increase engagement and followers.
  • Develop and execute email marketing campaigns, including automation and segmentation.
  • Create and manage compelling content for blogs, websites, and other digital platforms.
  • Analyze campaign performance data using tools like Google Analytics and adjust strategies accordingly.
  • Manage the digital marketing budget and allocate resources effectively.
  • Identify new digital marketing trends and technologies to integrate into strategies.
  • Collaborate with product development, sales, and customer service teams to ensure consistent messaging.
  • Conduct market research and competitor analysis.
  • Manage relationships with external agencies and vendors as needed.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5-7 years of experience in digital marketing, with at least 2 years in a management role.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Strong analytical skills and experience with Google Analytics, Google Ads, and social media analytics tools.
  • Proficiency with marketing automation platforms (e.g., Mailchimp, HubSpot).
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Strong project management and organizational skills.
  • Ability to work independently and as part of a collaborative team.
  • Experience in e-commerce or the sustainable products industry is a plus.
  • Certifications in Google Ads, Google Analytics, or HubSpot are highly desirable.

Our client offers a competitive salary, comprehensive benefits, and a vibrant work environment where creativity and innovation are highly encouraged. Join them in shaping the future of sustainable consumerism.
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Digital Marketing Manager

19103 William Penn Annex West, Pennsylvania $80000 Annually WhatJobs

Posted 16 days ago

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full-time
Our client, a rapidly growing e-commerce brand specializing in sustainable consumer goods, is seeking a creative and data-driven Digital Marketing Manager to lead their online growth strategies from their office in Philadelphia, Pennsylvania, US . This hybrid role is ideal for a marketing professional eager to make a tangible impact on brand visibility and customer acquisition.

As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive traffic, engagement, and conversions. You will oversee SEO, SEM, social media marketing, email marketing, content marketing, and online advertising efforts. Your role will involve analyzing campaign performance, optimizing strategies based on data insights, and staying ahead of digital marketing trends. This position requires a strategic mindset, hands-on execution ability, and a strong understanding of the digital landscape. You will be a key player in expanding our client's online footprint and achieving ambitious growth targets.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across all channels, including SEO, SEM, social media, email, and display advertising.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve performance goals.
  • Lead content marketing initiatives, including blog posts, website content, video scripts, and infographics, ensuring brand consistency and SEO optimization.
  • Oversee email marketing campaigns, from list segmentation and content creation to automation and performance analysis.
  • Manage and grow the company's social media presence, developing engaging content and community management strategies.
  • Conduct keyword research, competitive analysis, and technical SEO audits to improve organic search rankings and website traffic.
  • Analyze digital campaign performance using analytics tools (e.g., Google Analytics, CRM data), providing regular reports and actionable insights.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate closely with product, sales, and creative teams to ensure integrated marketing efforts.
  • Manage external agencies and vendors as needed for specialized digital marketing activities.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of progressive experience in digital marketing, with at least 2 years in a managerial or lead role.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • Expertise in SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.
  • Strong understanding of content marketing, email marketing platforms, and marketing automation.
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Proficiency with various digital marketing tools and platforms.
  • Strong project management skills and ability to manage multiple initiatives simultaneously.
  • Exceptional written and verbal communication skills.
  • Experience in e-commerce or direct-to-consumer (DTC) brands is a significant plus.

Our client offers a competitive salary, a comprehensive benefits package including health, dental, and vision insurance, 401(k) matching, generous paid time off, and a dynamic work environment with ample opportunities for professional development. You will be part of a passionate and innovative team, contributing directly to the growth of a brand with a meaningful mission. If you are a results-driven Digital Marketing Manager ready to elevate an exciting brand, apply today to join our client's team in Philadelphia!
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Digital Marketing Manager

19102 William Penn Annex West, Pennsylvania $80000 Annually WhatJobs

Posted 16 days ago

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full-time
Our client, a fast-paced and innovative consumer packaged goods (CPG) company known for its beloved brands, is seeking a strategic and results-driven Digital Marketing Manager to join their dynamic marketing team in Philadelphia, Pennsylvania, US . This pivotal role is responsible for developing, executing, and optimizing comprehensive digital marketing strategies across various channels to drive brand awareness, customer engagement, and online sales. The ideal candidate will possess a deep understanding of the digital landscape, strong analytical skills, and a proven track record of managing successful digital campaigns, directly contributing to the growth and visibility of our client's portfolio.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
  • Manage and optimize paid digital campaigns across platforms like Google Ads, Meta Ads, and other programmatic channels, ensuring strong ROI.
  • Oversee the company's social media presence, developing engaging content strategies and managing community interaction.
  • Lead content marketing initiatives, from strategy development to content creation and distribution, including blog posts, videos, and infographics.
  • Manage email marketing campaigns, including list segmentation, automation, and performance analysis.
  • Conduct in-depth market research and competitive analysis to identify trends and opportunities.
  • Analyze digital marketing performance using tools like Google Analytics, SEMrush, and social media insights, providing regular reports and actionable recommendations.
  • Collaborate with product development, sales, and creative teams to ensure consistent brand messaging and campaign alignment.
  • Manage relationships with external agencies and vendors as needed.
  • Stay current with emerging digital marketing technologies and industry best practices.
  • Manage digital marketing budgets and allocate resources effectively.
  • Identify new digital channels and partnerships for growth opportunities.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5-7 years of progressive experience in digital marketing, with at least 2 years in a management or lead role.
  • Proven expertise in managing paid digital advertising (PPC/SEM) and SEO.
  • Strong understanding of social media marketing, content marketing, and email marketing best practices.
  • Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other digital marketing platforms.
  • Excellent analytical skills, capable of interpreting complex data and deriving actionable insights.
  • Strong written and verbal communication skills, with an ability to craft compelling marketing copy.
  • Creative thinker with an innovative approach to problem-solving.
  • Ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a fast-paced environment.
  • Experience in the CPG industry is a strong plus.
  • Certification in Google Ads, Google Analytics, or similar platforms is desirable.

This is an exciting opportunity for a passionate Digital Marketing Manager to lead high-impact campaigns for well-known brands. Our client offers a collaborative and innovative environment where your strategic insights will directly contribute to market leadership. If you are ready to drive digital excellence, apply to join their team in Philadelphia.
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Digital Marketing Manager

19103 William Penn Annex West, Pennsylvania $70000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time

Our client, a rapidly expanding e-commerce brand renowned for its innovative products, is seeking a dynamic and results-driven Digital Marketing Manager to lead their online strategies in Philadelphia, Pennsylvania, US . This hybrid role offers the flexibility to work both remotely and from their modern office space, allowing for collaborative team engagement. We are looking for a creative and analytical marketing professional with a proven track record of developing and executing successful digital campaigns across various channels. The ideal candidate will be passionate about driving online growth, enhancing brand visibility, and optimizing customer acquisition funnels. Our client fosters a culture of innovation, data-driven decision-making, and continuous improvement. If you are ready to make a significant impact on an exciting brand's digital presence, this is an exceptional opportunity.


Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies across channels including SEO, SEM, social media, email marketing, and display advertising.
  • Oversee the creation of engaging digital content, ensuring brand consistency and alignment with marketing goals.
  • Manage paid advertising campaigns (PPC, social media ads) from conception to execution, optimizing for ROI and conversions.
  • Conduct in-depth market research and competitive analysis to identify trends and opportunities for growth.
  • Utilize analytics tools (e.g., Google Analytics, HubSpot) to track website traffic, campaign performance, and user behavior, providing regular reports and actionable insights.
  • Manage the company's social media presence, developing content calendars and engaging with online communities.
  • Oversee email marketing campaigns, including list segmentation, content creation, A/B testing, and automation.
  • Collaborate closely with product development, sales, and creative teams to ensure integrated marketing efforts.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of progressive experience in digital marketing, with at least 2 years in a management role.
  • Proven expertise in SEO, SEM/PPC, social media marketing, email marketing, and content marketing.
  • Strong analytical skills with proficiency in Google Analytics, Google Ads, and social media analytics platforms.
  • Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM systems.
  • Excellent written and verbal communication skills, with a keen eye for compelling copy.
  • Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
  • Creative mindset coupled with data-driven decision-making abilities.

The successful candidate will be a strategic thinker and a hands-on executor, capable of driving digital innovation and delivering measurable results. You will be instrumental in expanding our client's online footprint and connecting with a broader audience. Our client offers a dynamic and supportive work environment, emphasizing collaboration and professional development. This hybrid role provides the perfect balance of independent work and team interaction, situated in the vibrant city of Philadelphia, Pennsylvania, US . Join a forward-thinking team where your expertise will directly contribute to significant business growth.


Benefits:
  • Competitive salary and performance bonuses.
  • Hybrid work model flexibility.
  • Comprehensive health, dental, and vision insurance.
  • Generous paid time off and holidays.
  • 401(k) with company match.
  • Opportunities for professional development and industry conferences.
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Digital Marketing Manager (B2B)

19044 Horsham, Pennsylvania Life Science Connect

Posted 4 days ago

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About Us: We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and professional growth. We are looking for someone to help us grow and engage these communities even further. About the Role: We are seeking a results-driven Digital Marketing Manager (B2B) to develop and execute marketing strategies that attract, convert, and engage our targeted audience segments. You will focus heavily on LinkedIn — leveraging both organic and paid tactics— to grow our subscriber base and deepen audience engagement. If you have a background in B2B marketing and a passion for connecting the right people with the right content, we would love to hear from you. This position will be at our Horsham, PA location. Key Responsibilities: Develop and execute multichannel digital marketing campaigns that leverage our content, events, and other resources to grow our audience of life sciences professionals across our portfolio of websites. Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement. Create compelling, audience-focused messaging that resonates with targeted persona groups. Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs. Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities. Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.). Stay up to date on industry and platform trends to continuously improve our approach and performance. POSITION REQUIREMENTS Required Education / Skills / Experience: 3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns) 5+ years in digital marketing, copywriting, audience development, or digital publishing Demonstrated ability to craft and execute social media strategies that drive measurable results Excellent writing skills and the ability to distill complex ideas into engaging, digestible content Strong analytical skills; comfortable interpreting data to inform and improve performance Proven project management capabilities and high attention to detail Team player with excellent communication and collaboration skills Familiarity with current digital marketing platforms, tools, trends, and best practices Preferred Skills / Experience: Experience marketing within the life sciences or another highly technical industry Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc. Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy: Medical/vision/prescription/dental coverage for you and your family 100% company-paid short- and long-term disability insurance 100% company-paid life insurance 401(k) with dollar-for-dollar company match up to 6% 15 vacation days and 6 personal days on day 1 13 company-paid holidays To view all our job postings and showcases for some of our employees, visit: . #J-18808-Ljbffr

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Marketing Manager

19048 Fort Washington, Pennsylvania Robert Half

Posted 11 days ago

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Job Description

Description
We are seeking a dynamic and experienced Marketing Manager to join our client in the B2B Software industry- 3-4 days per week in the office. Candidate must have B2B software industry experience. This role is ideal for a results-oriented professional with a passion for B2B marketing, lead generation, and campaign management.
Responsibilities:
+ Contribute to the creation and execution of quarterly and annual marketing plans, including innovative campaigns designed to generate marketing-qualified leads (MQLs)
+ Implement strategic marketing plans targeting key accounts and contacts through email campaigns, social media, webinars, content marketing, account-based marketing (ABM), and more
+ Work closely with Sales, Support, Product Management, and other departments to align marketing efforts with organizational goals
+ Lead the development, execution, and optimization of marketing campaigns, ensuring consistency in messaging across all channels and materials
+ Manage logistics and execution for conferences and trade shows, ensuring all assets and timelines are aligned for successful participation
Requirements
Qualifications:
+ Bachelor's Degree in Marketing, Communications, Business or related field
+ 5+ years of experience in marketing, with a strong focus on digital marketing, lead generation and campaign execution
+ B2B Software industry experience
+ Proficiency with Salesforce.com, Account Engagement (Pardot), WordPress, SEMRush
+ Proven experience developing and executing multi-channel marketing strategies
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Digital Marketing Manager, Brand & Regional

08054 Mount Laurel, New Jersey TD Bank

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**Work Location:**
Mount Laurel, New Jersey, United States of America
**Hours:**
40
**Pay Details:**
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
**Line of Business:**
Marketing
**Job Description:**
The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, and execution of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record.
Typical day for this individual looks like many other marketing managers in any industry. The individual will act as the COE and subject matter expert in their area, working closely with our team, the project owners, and our media agency partners to develop strategies and tactical plans that help to reach the marketing and business objectives. The individual will work primarily on local and regional initiatives, an area of increased importance moving forward as TD's regional approach is evolving and becoming more integral to its future success. The individual would work with the other media professionals on the team to create overall brand media strategy, as well as our counterparts on the brand strategy team to ensure all plans are following TD's brand guidelines. The individual would be in platform a good bit for normal monitoring and optimizations, as well as pacing and media buying. They would be working closely with the distribution marketing team (which handles local/regional/sponsorship plans) as the media COE, and be the liaison between TD and our media agency Zenith.
The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.
**Depth & Scope:**
+ Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
+ Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations
+ Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
+ Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
+ Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
+ Independently manages end-to-end functional programs
+ Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
+ Uses sophisticated analytical thought to exercise judgement and identify solutions
+ Impacts the achievement of sub-function or business line objectives within the area they are accountable for
+ Work is guided by policies and industry standards/methods
+ Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
+ Works autonomously as the lead and guides others within area of expertise
**Education & Experience:**
+ Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
+ 7+ years relevant experience
+ Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
+ Knowledge of current and emerging competitor and market trends
+ Knowledge of risk management environment, standards and regulations
+ Ability to manage a budget and work within the constraints of that budget
+ Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
+ Ability to exercise sound judgement in making decisions
+ Ability to communicate effectively in both oral and written form
+ Ability to work collaboratively and build relationships
+ Skill in using computer applications including MS Office
+ Ability to analyze, organize and prioritize work while meeting multiple deadlines
+ Ability to work successfully as a member of a team and independently
+ Ability to handle confidential information with discretion
**Preferred Skills:**
+ Awareness of media strategy, planning, buying, and execution
+ Media sponsorship package negotiation and evaluation
+ Agency management a plus, but at a minimum working closely with media agencies to develop media plans and measurement strategies
+ Proficient in campaign set up and maintenance in platform for social media (Meta) and search (Google ads manager suite)
+ Proficient in navigating and executing plans via business managers, such as Facebook Business Manager and the Google ads manager suite
+ Proficient in martech space and understanding in-platform campaign measurement strategies
+ Developing and executing long term measurement plans for measuring attribution
**Customer Accountabilities:**
+ Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing
+ Leads and manages the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/or change management/communication
+ Acts as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape
+ Works closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience
+ Identifies gaps, pain points, business needs/priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/procedures
+ Ideates and builds metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/stakeholders
+ May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/marketing ecosystem technologies
**Shareholder Accountabilities:**
+ Adheres to enterprise frameworks or methodologies that relate to activities for our business area
+ Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
+ Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
+ Ensures business operations follow applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
+ Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations
+ Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
+ Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
+ Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
+ Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues
+ Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
+ Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
+ Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
**Employee/Team Accountabilities:**
+ Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
+ Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
+ Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
+ Participates in personal performance management and development activities, including cross training within own team
+ Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
+ Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
+ Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
+ Contributes to a fair, positive and equitable environment that supports a diverse workforce
+ Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
**Physical Requirements:**
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
+ Domestic Travel - Occasional
+ International Travel - Never
+ Performing sedentary work - Continuous
+ Performing multiple tasks - Continuous
+ Operating standard office equipment - Continuous
+ Responding quickly to sounds - Occasional
+ Sitting - Continuous
+ Standing - Occasional
+ Walking - Occasional
+ Moving safely in confined spaces - Occasional
+ Lifting/Carrying (under 25 lbs.) - Occasional
+ Lifting/Carrying (over 25 lbs.) - Never
+ Squatting - Occasional
+ Bending - Occasional
+ Kneeling - Never
+ Crawling - Never
+ Climbing - Never
+ Reaching overhead - Never
+ Reaching forward - Occasional
+ Pushing - Never
+ Pulling - Never
+ Twisting - Never
+ Concentrating for long periods of time - Continuous
+ Applying common sense to deal with problems involving standardized situations - Continuous
+ Reading, writing and comprehending instructions - Continuous
+ Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
**Who We Are:**
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more ( Information:**
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
**Colleague Development**
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
**Training & Onboarding**
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
**Interview Process**
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
**Accommodation**
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
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Product Marketing Manager

19002 Maple Glen, Pennsylvania Phenom People Pvt Ltd

Posted 3 days ago

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Job Description

Job Requirements Our purpose is to help a billion people find the right work! Phenom is an AI-Powered talent experience platform that is redefining the HR tech space. We have grown into a global organization with offices in 6 countries and over 1,500 employees. As an HR tech unicorn organization, innovation and creativity is within our DNA. Come help us make every talent moment Phenomenal! Phenom is seeking a Product Marketing Manager with B2B SaaS experience to help drive positioning, packaging, and launches across our growing portfolio of talent acquisition solutions. This role requires a strategic yet hands-on marketer who thrives in cross-functional collaboration with sales, product, and enablement teams. As a key contributor, you'll develop and execute marketing initiatives that highlight our product value, differentiate Phenom in the market, and support our mission to lead the Intelligent Talent Experience category. What you'll do. Conduct research and collaborate cross-functionally to understand customer personas, competitors, and market trends Partner with product management to plan and coordinate product feature announcements and updates Execute product marketing initiatives aligned with the quarterly roadmap (e.g., release notes, documentation, sales collateral, website copy, videos) Translate technical features into benefits-focused messaging for use across multiple teams Develop creative product packaging and positioning to highlight value and differentiation Create and share compelling customer and product stories via content such as videos, blogs, webcasts, and case studies Support sales and account teams with persuasive assets like presentations, sales copy, and PDFs Serve as a passionate product evangelist both internally and externally Improve team efficiency and cross-functional collaboration by sharing best practices and optimizing processes What You've Done Proven experience and enthusiasm as a product marketer, or similar role (4+ years) Experience formulating strategy, executing tactics, and measuring business impact B2B SaaS or software experience (enterprise is a plus) Prior HR tech work experience, or for a provider of TA technology solutions Exceptional writing and communication skills Drive to self-manage and take ownership Ability to articulate value and differentiation of complex things in a simple way Positive collaborative energy and proactive project management skills Respect for good design, brand consistency, and professionalism Benefits We want you to be your best self and to pursue your passions! Benefits/programs to support holistic employee health Flexible hours and working schedules Growing organization with career pathing and development opportunities Tons of perks and extras in every location for all Phenoms! Salary Expected salary range $90,000-$105,000 Please note the Salary range is subject to change in the future in accordance with Phenom's policies Diversity, Equity, & InclusionOur commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed. #LI-JM1

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Marketing Manager - Remote

08629 Trenton, New Jersey Prime Therapeutics

Posted 9 days ago

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Job Description

Our work matters. We help people get the medicine they need to feel better and live well. We do not lose sight of that. It fuels our passion and drives every decision we make.
**Job Posting Title**
Marketing Manager - Remote
**Job Description**
The Marketing Manager is responsible for driving the development and execution of quality marketing initiatives to meet Prime Therapeutics' business needs, sales and product objectives. This position leads collaborates with cross functional partners to bring an integrated and strategic approach to sales support and communications planning.
**Responsibilities**
+ Collaborate with cross-functional business partners and stakeholders to understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning
+ Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market
+ Plan, develop and implement marketing strategies, product launches and/or campaigns that support Prime's brand and drive sales of Prime's products, programs and services
+ May lead a team in researching the best outreach method for each audience, and provide a justification for communication programs to reach each audience
+ Provide writing expertise in support of company-wide initiatives; ensure Prime's key messages are consistent throughout all marketing pieces
+ Manage multiple projects and initiatives in order to prioritize effectively and meet deliverable dates
+ May lead Marketing efforts related to product materials and campaigns, business development and sales (including Request for Proposal)
+ Other duties as assigned
**Education & Experience**
+ Bachelor's degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
+ 5 years of work experience in related marketing roles, including B2B marketing , product marketing and/or communications
+ Must be eligible to work in the United States without need for work visa or residency sponsorship
Must be eligible to work in the United States without the need for work visa or residency sponsorship.
**Additional Qualifications**
+ Ability to write and manage communication pieces for a wide variety of audiences
+ Strong interpersonal communication skills, including team leadership, conflict resolution and listening
+ Ability to work under pressure and manage multiple, complex projects simultaneously without compromising quality
+ Ability to work independently and at time work with ambiguity
**Preferred Qualifications**
+ Experience in the health insurance or Pharmacy Benefits Management (PBM) industry
+ Leadership experience
+ Experience designing marketing campaigns for both business-to-business and business-to-consumer audiences
**Physical Demands**
+ Constantly required to sit, use hands to handle or feel, talk and hear
+ Frequently required to reach with hands and arms
+ Occasionally required to stand, walk and stoop, kneel, and crouch
+ Occasionally required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
+ Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus
Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their job, and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.
Potential pay for this position ranges from $81,000.00 - $138,000.00 based on experience and skills.
To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page ( and click on the "Benefits at a glance" button for more detail.
_Prime Therapeutics LLC?is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified applicants will receive consideration for employment without regard to?race, color, religion, gender, sex (pregnancy, sexual orientation, and gender identity), national origin, disability, age, veteran status, or any other legally protected class under federal, state, or local law? ?_
_We welcome people of different backgrounds, experiences, abilities, and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law._
_Prime Therapeutics LLC is a Tobacco-Free Workplace employer._
Positions will be posted for a minimum of five consecutive workdays.
Prime Therapeutics' fast-paced and dynamic work environment is ideal for proactively addressing the constant changes in today's health care industry. Our employees are involved, empowered, and rewarded for their achievements. We value new ideas and work collaboratively to provide the highest quality of care and service to our members.
If you are looking to advance your career within a growing, team-oriented, award-winning company, apply to Prime Therapeutics today and start making a difference in people's lives.
Prime Therapeutics LLC?is proud to be an equal opportunity and affirmative action employer. We encourage diverse candidates to apply, and all qualified applicants will receive consideration for employment without regard to?race, color, religion, gender, sex (pregnancy, sexual orientation, and gender identity), national origin, disability, age, veteran status, or any other legally protected class under federal, state, or local law? ?
We welcome people of different backgrounds, experiences, abilities, and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law.
Prime Therapeutics LLC is a Tobacco-Free Workplace employer.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1. or email
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